content manager

content specialist

designer, social media

digital content & social media manager Jobs in New York

digital content & social media manager

digital content analyst

digital content social media manager

Kira

<div>
 <p>
  <strong>
   About Kira
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  Kira is building the future of AI-powered learning. Our mission: give educators, creators, and learners the tools to make education more engaging, accessible, and personal. Backed by top investors and growing fast as a Series A startup, we're pushing the boundaries of edtech with cutting-edge AI, scalable design systems, and a relentless focus on the learner.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   About the Role
  </strong>
 </p>
 <p>
  Kira is seeking its first Digital Content &amp; Social Media Manager to own our digital presence and create the content and collateral that bring our brand to life. This role sits at the intersection of storytelling, design, and community building&mdash;helping us connect with educators, partners, and stakeholders across channels. This is an incredible opportunity for the right person to join a high-growth company shaping the future of AI in education. Your voice, knowledge, and functional expertise
  <strong>
   will
  </strong>
  matter.
 </p>
 <p>
  Core Responsibilities
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Social Media&nbsp;
  </strong>
 </p>
 <ul>
  <li>
   Grow Kira&rsquo;s social following across all channels while creating and maintaining unique social identities that suit each platform
  </li>
  <li>
   Manage day-to-day posting, monitoring, scheduling, and engagement across all social media platforms (LinkedIn, X, Instagram, YouTube, Facebook Group)
  </li>
  <li>
   Create static content for all social media channel posts with support from our design team
  </li>
  <li>
   Develop and execute channel-specific strategies that align with company goals and resonate with educators
  </li>
  <li>
   Conduct social listening to identify trends, opportunities, and emerging conversations; advise on rapid-response content or campaigns
  </li>
  <li>
   Track and analyze performance metrics; report on data insights and optimize strategy to grow reach, engagement, and conversions
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Digital Content Marketing
  </strong>
 </p>
 <ul>
  <li>
   Make marketing assets and designs using tools like Figma/Adobe/Canva, plus short videos end-to-end (script, on-camera, edit, publish) using tools like Descript/CapCut/Camtasia/Loom
  </li>
  <li>
   Maintain and evolve the screens/content/collateral library for consistency and ease of use
  </li>
  <li>
   Collaborate on blog posts, newsletters, and customer stories, ensuring messaging aligns with brand voice and educator-first positioning
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Brand &amp; Creative
  </strong>
 </p>
 <ul>
  <li>
   Ensure all content and collateral adhere to brand guidelines while keeping visuals fresh and engaging
  </li>
  <li>
   Contribute to campaign design elements (logos, marks, swag, event graphics)
  </li>
  <li>
   Suggest and pilot new formats (short-form video, templates, interactive content) to meet audience needs
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What We&rsquo;re Looking For
  </strong>
 </p>
 <ul>
  <li>
   3&ndash;5 years of professional experience in digital content, social media, or creative marketing
  </li>
  <li>
   Proven track record of managing brand channels and growing engagement
  </li>
  <li>
   Strong writing and editing skills with the ability to adapt tone for educators, partners, and stakeholders
  </li>
  <li>
   Experience driving earned conversation on social media and in PR and community engagement
  </li>
  <li>
   Deeply empathetic to the challenges and motivations of educators and other school personnel&nbsp;
  </li>
  <li>
   Self-starter able to hit the ground running your first month on the job
  </li>
  <li>
   Interest in and experience using AI for any purpose&nbsp;
  </li>
  <li>
   Proficiency in design tools (Figma, Adobe Creative Suite, Canva) and video creation/editing tools (Descript, Loom, CapCut, Camtasia, etc.)&nbsp;
  </li>
  <li>
   Comfortability filming and editing short videos, speaking on-camera
  </li>
  <li>
   Portfolio of social content and collateral that demonstrates creativity, polish, and impact
  </li>
  <li>
   Strong project management and cross-functional collaboration skills
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Preferred Qualifications:
  </strong>
 </p>
 <ul>
  <li>
   Edtech or K-12 teaching experience&nbsp;
  </li>
  <li>
   Experience working with international education ministries&nbsp;
  </li>
  <li>
   Experience as an individual contributor at a high-growth startup
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Compensation &amp; Benefits
  </strong>
 </p>
 <ul>
  <li>
   Competitive compensation and equity. For applicants in the US, the starting salary range for this role is $90,000 - $120,000, depending on relevant considerations like professional experience and related skillsets.
  </li>
  <li>
   Medical, dental, vision and life insurance, including a medical insurance plan with 100% coverage of employee premiums
  </li>
  <li>
   Flexible PTO policy and company holidays
  </li>
  <li>
   Annual company and team events to connect with co-workers
  </li>
  <li>
   In-office lunch stipend 3 days a week
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <span>
   You will be required to submit a flexible portfolio of past work [examples of social media posts, blog posts, thought leadership one-pagers, flyers, email campaigns, short-form videos, etc.] in order to be considered for this role. Please be sure to compile a set of assets ahead of applying.&nbsp;
  </span>
 </p>
</div>


Digital Content & Social Media Manager

SBH Fashion

<div>
 Seeking a Digital Designer, Social &amp; Content with a passion for digital storytelling and a deep understanding of how to create scroll-stopping, high-performing content across social and digital platforms. This role blends technical design mastery with creative vision, turning strategy into compelling visuals that inspire, engage, and drive results.
 <br/>
 <br/>
 You&rsquo;ll work closely with our Head of Marketing &amp; Social Content to craft assets that not only look beautiful, but also perform &mdash; pushing our visual identity forward while staying rooted in the brand identity.
 <br/>
 <br/>
 <strong>
  Essential Duties &amp; Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Content Development: Design and produce high-quality static, motion, and animated GIF assets for primarily social and other marketing channels.
  </li>
  <li>
   Motion Graphics &amp; Video: Create dynamic motion graphics, type animation, and short-form video content optimized for each platform.
  </li>
  <li>
   Photo &amp; Video Retouching: Perform ad hoc editing, retouching, and color correction to maintain brand accuracy, product integrity, and visual consistency.
  </li>
  <li>
   Trend Application: Research, interpret, and integrate emerging social trends, pop culture references, and platform-specific visual languages into our creative output.
  </li>
  <li>
   Cross-Platform Adaptation: Adapt creative concepts into multiple formats and aspect ratios to ensure they perform across Instagram, TikTok, YouTube, Pinterest, and beyond.
  </li>
  <li>
   Hands-On Production: Capture content using iPhone or DSLR for quick-turn needs, ensuring professional quality and alignment with brand standards.
  </li>
  <li>
   Creative Collaboration: Partner with our strategy manager to ensure visuals align with campaign messaging and marketing objectives.
  </li>
  <li>
   File &amp; Asset Management: Maintain organized working files, templates, and asset libraries for efficient workflows.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Education &amp; Experience
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   4+ years of digital design experience, preferably in personal care, beauty, or CPG industries.
  </li>
  <li>
   Experience in brand-side or agency environments with a proven ability to work in fast-paced, deadline-driven settings.
  </li>
  <li>
   Strong portfolio showcasing expertise in social-first graphic content, motion design, and integrated digital campaigns.
  </li>
  <li>
   Expert-level skills in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro, After Effects) and working knowledge of other creative tools such as Figma or Canva.
  </li>
  <li>
   Proven ability in type animation, video editing, and creating platform-optimized motion content.
  </li>
  <li>
   Demonstrated command of typography, color theory, layout, and overall visual design principles.
  </li>
  <li>
   Deep understanding of social media trends, visual culture, and digital storytelling best practices.
  </li>
  <li>
   Strategic thinker and creative problem-solver with a collaborative, solutions-oriented mindset.
   <br/>
   <br/>
  </li>
 </ul>
 Salary $70,000-$90,000
 <br/>
 <br/>
</div>


Digital Designer, Social & Content

Manière De Voir

<div>
 <p>
  <strong>
   Job Title:
  </strong>
  Social Media Specialist
 </p>
 <p>
  <strong>
   Location:
  </strong>
  New York City
 </p>
 <p>
  <strong>
   Employment Type:
  </strong>
  Full Time
 </p>
 <p>
  <br/>
 </p>
 <p>
  Salary Range: $80,000-$90,000
 </p>
 <p>
  We&rsquo;re looking for a culturally aware, trend-savvy
  <strong>
   Social Media Specialist
  </strong>
  to lead and elevate our social presence across platforms. This role is ideal for someone who lives and breathes fashion, understands the intersection of content and community, and has a sharp instinct for what engages, converts, and inspires. You&rsquo;ll own strategy and execution across key channels, translating the brand&rsquo;s voice and visual identity into scroll-stopping content and campaigns.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Content Strategy &amp; Platform Ownership
  </strong>
 </p>
 <ul>
  <li>
   Develop and manage the brand&rsquo;s social calendar across platforms (Instagram, TikTok, Pinterest, X, LinkedIn, etc.).
  </li>
  <li>
   Brief and collaborate with the creative team on asset creation &mdash; from photo selects to Reels concepts.
  </li>
  <li>
   Craft engaging, brand-aligned copy and maintain consistent tone of voice across all platforms.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Influencer &amp; Creator Collaboration
  </strong>
 </p>
 <ul>
  <li>
   Partner with the Partnerships &amp; Events Manager to identify, vet, and engage with influencers and creators.
  </li>
  <li>
   Coordinate content needs for gifting, seeding, and paid campaigns &mdash; ensuring influencer content aligns with the brand&rsquo;s aesthetic and messaging.
  </li>
  <li>
   Track and reshare influencer content across channels; maintain relationships and source new collaborators that align with the brand vision.
  </li>
  <li>
   Leverage creator partnerships to grow reach, drive engagement, and support product launches or events.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Community Management &amp; Engagement
  </strong>
 </p>
 <ul>
  <li>
   Manage daily interaction with followers &mdash; responding to DMs, comments, tags, and mentions in an authentic, fashion-forward voice.
  </li>
  <li>
   Spot and engage with UGC and potential advocates; support the growth of a loyal, style-conscious community.
  </li>
  <li>
   Identify cultural moments, social trends, and fashion news worth responding to in real time.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Campaign &amp; Launch Support
  </strong>
 </p>
 <ul>
  <li>
   Lead social planning and rollout for seasonal campaigns, product drops, influencer events, and brand experiences.
  </li>
  <li>
   Support on-the-ground coverage during events or photoshoots, capturing live content when needed.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Analytics &amp; Performance
  </strong>
 </p>
 <ul>
  <li>
   Monitor platform insights to track growth, reach, and engagement.
  </li>
  <li>
   Report regularly on key metrics and apply insights to optimize future strategy and content planning.
  </li>
  <li>
   Stay up to date on algorithm updates, best practices, and platform innovations.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications:
  </strong>
 </p>
 <ul>
  <li>
   1-3+ years of experience managing social media for a fashion, lifestyle, or luxury brand.
  </li>
  <li>
   Proven track record of building and executing successful content strategies and influencer campaigns.
  </li>
  <li>
   Strong visual sensibility and understanding of what resonates in fashion, especially in digital-first environments.
  </li>
  <li>
   Fluent in Instagram, TikTok, and Pinterest, with experience using native analytics tools and planning platforms (e.g. Later, Notion, Trello).
  </li>
  <li>
   Excellent copywriting, content planning, and campaign briefing skills.
  </li>
  <li>
   Ability to juggle multiple projects, stay organized, and adapt quickly in a fast-moving fashion calendar.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Bonus Points For:
  </strong>
 </p>
 <ul>
  <li>
   Direct experience managing influencer gifting or seeding programs.
  </li>
  <li>
   Comfort directing or appearing in short-form content.
  </li>
  <li>
   Knowledge of photo/video editing apps like CapCut, Lightroom, Canva, or Adobe Express.
  </li>
  <li>
   Familiarity with the fashion landscape across editorial, influencer, and cultural spheres.
  </li>
 </ul>
 <p>
 </p>
</div>


Social Media Specialist

Aida Bicaj

<p><b>About US</b></p><p>Aida Bicaj is a premier skincare studio located in the heart of Tribeca, known for its highly personalized facials, exclusive Biologique Recherche treatments, and a luxury approach to skincare. We are seeking a motivated, creative, and detail-oriented Social Media / Marketing Intern to join our team and help grow our digital presence.</p><p><b>Job Overview</b><br/>This internship offers an exciting opportunity to gain hands-on experience in social media management, content creation, and digital marketing strategies. The ideal candidate will have a passion for social media trends, a keen eye for design, and a desire to learn about brand development and audience engagement.</p><p><b>Duties</b></p><ul><li>Assist in the development and execution of social media strategies across various platforms including Facebook, Instagram, Twitter, and LinkedIn.</li><li>Create engaging content that aligns with our brand voice, including graphics, videos, and written posts.</li><li>Conduct keyword research and implement SEO best practices to enhance content visibility.</li><li>Utilize tools such as Hootsuite, Buffer, and Google Analytics to schedule posts, track engagement metrics, and analyze performance.</li><li>Engage in social listening to monitor brand mentions and industry trends.</li><li>Collaborate with the marketing team on public relations initiatives and e-commerce campaigns.</li><li>Support graphic design efforts using Adobe Creative Suite (Photoshop, Illustrator) for promotional materials.</li><li>Assist in proofreading and editing content to ensure accuracy and adherence to branding guidelines.</li><li>Participate in brainstorming sessions for new content ideas and marketing strategies.</li></ul><p><b>Qualifications</b></p><ul><li>Currently pursuing or recently completed a degree in Marketing, Communications, Graphic Design, or a related field.</li><li>Familiarity with social media marketing principles and best practices.</li><li>Proficiency in Adobe Photoshop and Illustrator; experience with video editing is a plus.</li><li>Knowledge of digital marketing tools such as Google Analytics and Facebook Advertising.</li><li>Strong writing skills with attention to detail for proofreading tasks.</li><li>Ability to manage relationships effectively within the team and with external partners.</li><li>A proactive attitude towards learning new skills related to graphic design, branding, e-commerce, and web analytics.</li><li>Experience or coursework related to photography is beneficial but not required. This internship provides an excellent opportunity for professional growth while contributing to impactful projects within our organization. Join us in shaping our online presence!</li></ul><p>Job Types: Part-time, Internship</p><p>Pay: $16.75 - $20.00 per hour</p><p>Expected hours: 3 &ndash; 10 per week</p><p>Work Location: Hybrid remote in New York, NY 10013</p>

Social Media Marketing Intern

Tonic3

<div><p><b>Multimedia Designer / Digital Content Designer / Social Media Designer / Digital Designer / Digital Media Designer</b></p><p>
Do you love transforming ideas into engaging digital experiences that capture attention and inspire action? At <b>Tonic3</b>, we&rsquo;re looking for a <b>Multimedia Designer</b> to join our team and be part of an integrated in-house agency, where Tonic3 creatives collaborate with client partners to deliver exceptional work. From web banners and social campaigns to motion graphics and interactive content, you&rsquo;ll bring stories to life across platforms in ways that resonate and connect.</p><p><b>
Position Overview:</b> The <b>Designer, Multimedia </b>designs compelling visual content across digital and motion platforms - bringing ideas to life through web, social media, video, animation, and interactive experiences. This role is responsible for concepting, designing, and producing dynamic assets that are engaging, accessible, and aligned with brand standards.</p><p><b>
Salary: </b>$90,000 - $115,000 per year.</p><p><i>
This range is aligned with market rates for Mid-Senior Multimedia Designer/Artist roles across our hiring locations. While the range is competitive for in-house and mid-sized teams, final compensation will be determined based on a candidate&rsquo;s skills, experience, and the value they bring to the role, with flexibility to recognize unique strengths and expertise.</i></p><p><b>
Location:</b></p><ul>
<li><b>
New York, NY </b>(3 days per week in the office, 2 days remote).</li>
</ul><p><b>
What You'll Do:</b></p><ul>
<li>
Create a wide range of digital assets, from landing pages and web banners to e-mails, social posts, etc., all while ensuring alignment with the client&rsquo;s brand guidelines.</li>
<li>Collaborate with copywriters, animators, videographers, and creative leads to deliver cohesive storytelling across channels.</li>
<li>Translate creative briefs into visually compelling concepts that engage target audiences.</li>
<li>Adapt designs for multiple formats and devices, ensuring responsiveness and accessibility.</li>
<li>Contribute to the ideation and execution of digital campaigns, interactive content, and motion elements.</li>
<li>Maintain brand consistency while pushing creative boundaries.</li>
<li>Manage multiple projects simultaneously, delivering on time and at a high level of quality.</li>
<li>Stay up to date on multimedia design trends, emerging tools, and technologies to continually enhance creative output.</li>
</ul><p><b>
Who You Are:</b></p><ul>
<li>
4+ years of professional design experience with a focus on multimedia (digital, social, video).</li>
<li>Bachelor&rsquo;s degree in Multimedia Design, Graphic Design, Motion Design, or a related field.</li>
<li>Proficient in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), Figma, and other digital design tools.</li>
<li>Skilled in creating assets for video, social campaigns, and interactive content.</li>
<li>Familiar with motion graphics and animation principles.</li>
<li>Strong understanding of designing for multiple platforms and aspect ratios (mobile, web, social).</li>
<li>Knowledge of accessibility standards and inclusive design practices for digital content.</li>
<li>Excellent visual design skills with a strong grasp of layout, color, and typography.</li>
<li>Able to work collaboratively across teams and receptive to feedback.</li>
<li>Organized, adaptable, and confident, managing multiple priorities.</li>
<li>Naturally curious and proactive in learning new tools, formats, and creative approaches.</li>
<li><b>Must have agency experience.</b></li>
<li><b>An online portfolio or portfolio website showcasing multimedia design work is required.</b></li>
</ul><p><b>
Feeling a little unsure if you ticked all the boxes? No worries, my friend! Your unique skills and experiences are truly valuable. So why not take the leap and apply anyway if this opportunity excites you? We are rooting for you!</b></p><p><b>
Why Join Us?</b></p><ul>
<li>
&#65039; Comprehensive Medical, Dental &amp; Vision Coverage</li>
<li>401(k)</li>
<li>Generous Paid Time Off - Vacation, Sick Days &amp; Holidays</li>
<li>16 Hours of Volunteer Time Off (VTO) to Give Back to Your Community</li>
<li>All the Equipment You Need to Do Your Best Work</li>
<li>Ongoing Learning &amp; Development with a Dedicated Training Budget</li>
<li>A Collaborative, Inclusive, and Supportive Team Environment</li></ul></div>

Multimedia Designer

Kaplan

<div></div><div><div>Job Description</div><div>
Who we are</div><div>
Through Kaplan International, students from across the world can earn a degree at our leading university partners in the USA, UK, Canada, Australia and New Zealand. With a wide variety of study routes, including degree preparation courses and degree admission, and dedicated support at every step of the way, we help international students find a study option that's right for them.</div><div></div><div>
What is the Student Content Creator program?</div><div>
Kaplan International is looking to recruit a Student Content Creator who will assist in the creation of marketing materials. If you are searching for a fun and varied role, and you enjoy creating social media content, are confident, and have excellent communication skills, and an eye for detail, then this could be the position for you.</div><div></div><div>
Formed of international students, our Student Content Creator program is a crucial part of our communications with our core demographic: 16&ndash;22-year-olds around the world. With over 30 Student Content Creators based in both the UK and USA, our program provides a platform for students to connect with peers who share similar interests, foster meaningful connections and integrate them into a wider student community.</div><div></div><div>
The content our Student Content Creators produce is used across our social media channels to share the international student experience with prospective students, parents, and Education Agents, to support student recruitment.</div><div></div><div>
The role</div><div>
We are looking for a creative and motivated Student Content Creator to join our team. In this role, you will be responsible for producing engaging and relevant content about Pace University-West campus and studying in the USA, tailored to resonate with our target audiences. This position gives students an excellent opportunity to connect with fellow international students.</div><div></div><div>
Responsibilities</div><ul><li><div>
Create high-quality social media content, including vlogs, blog posts, Instagram Reels and TikTok.</div></li><li><div>
Attend and participate in webinars, virtual and in-person events.</div></li><li><div>
Collaborate with the social media team on content creation and ideas.</div></li><li><div>
Write and proofread content to ensure accuracy and consistency.</div></li><li><div>
Ensure that content deadlines are consistently met.</div></li><li><div>
Research and identify new social media trends and develop content that aligns with these trends.</div></li><li><div>
Interact with university staff, faculty, and student services as necessary.</div></li><li><div>
Collect and document Media Consent and Release information, as necessary</div></li></ul><div></div><div>
Essential attributes</div><ul><li><div>
Current international student at Pace University</div></li><li><div>
Excellent communication and videoing skills, attention to detail and the ability to work collaboratively in a team environment.</div></li><li><div>
Strong passion for content creation, storytelling, and digital media.</div></li><li><div>
Creativity and the ability to think outside the box when generating content ideas.</div></li><li><div>
Organized, self-motivated, and able to manage multiple projects simultaneously.</div></li><li><div>
An eye for good photography</div></li></ul><div></div><div>
Our working environment</div><div>
You will be a part of an expanding Student Content Creator program, managed remotely by our global Social Media team. With flexible working hours, you will need to visit campus and the surrounding areas to obtain content. Student Content Creators also have the opportunity to interact with our wider Content and Marketing team and learn about the different areas of marketing.</div><div></div><div>
Working hours and schedule</div><div>
Student Content Creators are required to work during the academic term. 5 hours per week.</div><div></div><div>
In compliance with New York City guidelines regarding pay transparency, our pay scales range for Student Content Creators with no experience, to well qualified and experienced candidates:</div><div>
$16.00 Avg</div><div>
$16.00 Min</div><div>
$16.00 Max</div><div></div><div>
Location</div>
New York, NY, USA<div></div><div>
Employee Type</div>
Employee<div></div><div>
Job Functional Area</div>
Digital Marketing<div></div><div>
Kaplan lnternational is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. If you require any adjustments or additional support within the recruitment process, please contact us directly. All positions with Kaplan are paid at least $15 per hour or $31,200 per year for full-time positions. Compensation for specific positions are based on job level, skills, years of experience, and education, among other factors. Additionally, certain positions are bonus or commission eligible.</div></div><div></div>

Student Content Creator

Columbia University

<div><ul><li>Job Type: Officer of Administration</li>
<li>Bargaining Unit:</li>
<li>Regular/Temporary: Regular</li>
<li>End Date if Temporary:</li>
<li>Hours Per Week: 35</li>
<li>Standard Work Schedule:</li>
<li>Building:</li>
<li>Salary Range: $103,100-$117,400</li>
</ul><div><i>The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above hiring range represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting.</i></div><br>
<div></div>
<p></p>
<p>Position Summary</p>
<div>
<p>Columbia University Irving Medical Center seeks a strategic, creative, and digitally savvy Communications and Marketing Senior Specialist to lead initiatives supporting the CUIMC Office of Communication&rsquo;s mission in close collaboration with clinical departments.</p>
</div>
<div><p>This role plays a key part in communicating the impact of our clinical services, research, and education through compelling storytelling and innovative marketing strategies. The ideal candidate will have exceptional writing skills, a strong understanding of health care audiences, and deep experience managing campaigns across platforms.</p>
</div>
<p></p><p>Responsibilities</p>
<p>
The responsibilities will include the following:</p>
<div>
<p><b>Essential Duties:</b></p>
</div>
<div><p><b>Content Development</b></p>
</div>
<div> <ul><li><p>Contributes to the design of the communications strategy and carries out the development and management of high-quality content tailored to patients, faculty, researchers, students, peers/referring providers, and the broader healthcare community.</p>
</li>
</ul></div><div><ul><li><p>Conducts benchmarking research and leverages internal priorities to make informed recommendations that shape content strategy.</p>
</li>
</ul></div><div><ul><li><p>Collaborates with administrative and clinical leadership to define content approach that aligns with departmental goals and institutional objectives. Produces various materials, including web copy, patient stories, service line features, provider bios, newsletters, and internal communications.</p>
</li>
</ul></div><div><ul><li><p>Collaborates with the central editorial team to produce content.</p>
</li>
</ul></div><div><ul><li><p>Ensures all communications maintain a consistent brand voice and comply with HIPAA regulations, brand standards, and institutional messaging guidelines. Produces written content and basic graphics to support the department&rsquo;s social media accounts.</p>
</li>
</ul></div><div><ul><li><p>Facilitates awareness and understanding of available resources and guidelines by creating effective channels for information sharing and knowledge exchange among users.</p>
</li>
</ul></div><div><p><b>Digital Marketing &amp; Strategy</b></p>
</div>
<div><ul><li><p>Collaborates with the marketing team to plan and lead multi-channel campaigns that drive patient acquisition, enhance faculty promotion, increase clinical program visibility, and raise awareness of research initiatives across the health system. Oversees content management and optimization of department websites using CMS tools (e.g., Sitecore, Drupal, Adobe).</p>
</li>
</ul></div><div><ul><li><p>Oversee email marketing initiatives, including audience segmentation, automation, and analytics, using tools like Salesforce Marketing Cloud or Mailchimp.</p>
</li>
</ul></div><div><ul><li><p>Supports the development of strategic partnerships within Columbia by staying informed on client needs and market trends to identify potential growth opportunities. Monitors competitive landscape and healthcare industry trends, providing regular analysis and reports to inform marketing objectives.</p>
</li>
</ul></div><div><ul><li><p>Establish and manage social media strategies, content calendars, and engagement approaches to strengthen brand reputation.</p>
</li>
</ul></div><div><ul><li><p>Assists in optimizing and scaling digital marketing plans by analyzing performance data and supporting adjustments to improve campaign reach and effectiveness across platforms.</p>
</li>
</ul></div><div><ul><li><p>Monitors and responds to audience engagement across platforms, including provider ratings, reviews, and social media platforms.</p>
</li>
</ul></div><div><ul><li><p>Maintains provider profiles (bios, specialties, expertise, headshots, locations).</p>
</li>
</ul></div><div><ul><li><p>Applies search engine optimization (SEO) and search engine marketing (SEM) best practices to enhance content discoverability across digital channels.</p>
</li>
</ul></div><div><ul><li><p>Assists in monitoring project budgets and ensuring alignment with institutional cost expectations.</p>
</li>
</ul></div><div><p><b>Analytics &amp; Performance Tracking</b></p>
</div>
<div><ul><li><p>Measures and reports on the performance of campaigns and digital channels using tools like Piwik Pro Analytics, social media insights, and CRM dashboards.</p>
</li>
</ul></div><div><ul><li><p>Provides actionable recommendations based on data to improve outreach, engagement, and ROI.</p>
</li>
</ul></div><div><ul><li><p>Analyzes and presents data to various stakeholders, adapting communication style to effectively engage different audiences.</p>
</li>
</ul></div><div><p><b>Collaboration &amp; Project Management</b></p>
</div>
<div><ul><li><p>Serves as the primary communications liaison between the clinical departments and CUIMC&rsquo;s central Office of Communication.</p>
</li>
</ul></div><div><ul><li><p>Builds strong relationships with clinical leadership, faculty, and staff to identify opportunities for storytelling and promotional efforts. Coordinates projects across internal teams (editorial, digital, marketing, design, and media).</p>
</li>
</ul></div><div><ul><li><p>Provide brand guidance, content recommendations, and messaging support to departmental stakeholders. Support press release development and work with the CUIMC Office of Communications on media relations and public announcements.</p>
</li>
</ul></div><div><p><b>Other</b></p>
</div>
<div><ul><li><p>Engages in ongoing learning to stay current with best practices in healthcare marketing, digital communications, and institutional branding.</p>
</li>
</ul></div><div><ul><li><p>Supports special projects or initiatives as assigned by senior communications leadership.</p>
</li>
</ul></div><div><ul><li><p>Performs other duties as assigned.</p>
</li>
</ul></div><p></p><p>Minimum Qualifications</p>
<ul>
<li>Bachelor's Degree or equivalent in education and experience, plus four years of experience.</li>
</ul>
<p></p><p>Preferred Qualifications</p>
<ul>
<li>Minimum of a Bachelor&rsquo;s degree or equivalent experience in Marketing, Communications, Public Health, Journalism, Public Relations, or a related field.</li>
<li>4 years of marketing and communications experience, preferably in health care, academic medicine, or higher education.</li>
<li>Exceptional writing, editing, and storytelling skills with an ability to translate complex medical or research information for lay audiences.</li>
<li>Proven experience developing and executing digital marketing campaigns.</li>
<li>Understanding CMS platforms, web analytics tools, SEO/SEM, social media management tools, and email marketing software.</li>
<li>Basic understanding of graphic design and multimedia tools (e.g., Canva, Adobe Creative Suite).</li>
<li>Strong project management, interpersonal, and cross-functional collaboration skills.</li>
<li>Ability to thrive in a fast-paced environment.</li>
<li>Experience in an academic medical center or teaching hospital environment.</li>
<li>Knowledge of health marketing, service line promotion, or patient engagement strategies.</li>
<li>Familiarity with CRM, marketing automation tools (e.g., Salesforce, Marketo, HubSpot).</li>
</ul>
<p></p><p>Equal Opportunity Employer / Disability / Veteran</p>
<p>
Columbia University is committed to the hiring of qualified local residents.</p></div>

Comms/Marketing Sr Specialist

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