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digital copywriter

Helzberg Diamonds

<div>POSITION SUMMARY 
The Copy Writer plays a critical role in shaping and protecting the brand&rsquo;s written expression across consumer-facing channels. This position supports the articulation and evolution of our brand voice by crafting clear, cohesive, and compelling copy that enhances the customer experience and strengthens brand perception. 
With a sharp editorial eye and refined sense of tone and storytelling, the Copy Writer brings precision, creativity, and consistency to every piece of content&mdash;balancing performance-driven objectives with thoughtful, brand-aligned messaging. Acting as a steward of language across creative deliverables, this role ensures written content reflects the highest standards of accuracy, clarity, and stylistic integrity while resonating authentically with our audience. 
 
PRINCIPAL ACCOUNTABILITIES: 
Editorial Review &amp; Copy Development<ul><li>
Write, edit, and refine compelling, consumer-facing copy across digital and print channels, including product descriptions, campaigns, and brand storytelling content.</li><li>
Apply rigorous editorial standards to ensure accuracy, clarity, consistency, grammar excellence, and alignment with brand tone across all deliverables.</li><li>
Provide thoughtful line editing and structural recommendations to strengthen narrative flow, persuasion, and overall effectiveness.</li><li>
Serve as a subject-matter expert for language quality, acting as a gatekeeper to uphold copy standards across all creative outputs.</li></ul> 
Brand Voice &amp; Messaging Consistency 
<ul><li>
Champion and maintain a consistent brand voice across all platforms, ensuring adherence to brand guidelines while allowing for nuance by channel and audience.</li><li>
Identify opportunities to evolve and strengthen brand voice through language, storytelling, and tone refinement.</li><li>
Partner closely with content creators, designers, and marketers to ensure cohesive, brand-aligned execution across campaigns and touchpoints.</li></ul> 
Collaboration &amp; Creative Partnership 
<ul><li>
Collaborate cross-functionally with E‑Commerce, Marketing, Creative, SEO, and Product teams to brainstorm, ideate, and execute content that supports both brand equity and business objectives.</li><li>
Contribute strategically to campaign development by aligning messaging with customer insights, merchandising priorities, and channel goals.</li><li>
Communicate clearly and constructively with stakeholders, incorporating feedback while advocating for editorial excellence.</li></ul> 
SEO, Research &amp; Performance Optimization 
<ul><li>
Conduct ongoing keyword and search-intent research to identify content opportunities that expand visibility across search ecosystems.</li><li>
Apply SEO and emerging AEO best practices to optimize copy performance without compromising brand voice or storytelling quality.</li><li>
Analyze search data, audience behavior, and performance metrics to inform copy refinements and ongoing optimization.</li><li>
Effectively present research findings and recommendations through written documentation and verbal presentations to diverse audiences.</li></ul> 
Quality Control &amp; Workflow Excellence 
<ul><li>
Manage multiple projects and deadlines with precision, ensuring timely review, revision, and delivery of high-quality content.</li><li>
Maintain meticulous attention to detail while working in a fast-paced, deadline-driven environment.</li><li>
Stay informed on industry trends, competitor language, and emerging storytelling approaches&mdash;particularly within the luxury jewelry and retail space.</li><li>
Proactively identify and recommend improvements to editorial workflows, tools, and processes to enhance efficiency, consistency, and creative excellence.</li></ul> 

SUPERVISORY RESPONSIBILITIES: 
The incumbent does not have any direct reports.
 
 
QUALIFICATIONS:
 
<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, or Journalism.</li><li>
Minimum of 5 years of experience with writing for retail or consumer luxury brands, or technical writing or equivalent combination of education and experience.</li><li>
Proven ability to write both persuasive, sales-driven copy and creative, narrative-driven content.</li><li>
SEO &amp; AEO fluency: Best practices and curiosity for emerging tech, including being comfortable using AI responsibly to enhance writing, efficiency, and research without sacrificing creativity or brand voice.</li><li>
Strong background writing concise, digestible, copy that captures attention quickly for ecommerce and marketing channels including website and product pages.</li><li>
Precision, organization, and the ability to meet multiple deadlines in a fast-paced environment&mdash;without sacrificing quality.</li><li>
Analytical mindset - Interprets performance data, search insights, and audience behavior to inform ongoing optimization.</li><li>
Hybrid schedule with predictable onsite attendance required three or more days per week to perform essential functions involving interactive behaviors with co-workers and managers and direct interaction with internal and/or external customers. This position&rsquo;s current work schedule consists of working from home on Monday&rsquo;s and Friday&rsquo;s and from the Helzberg office Tuesday &ndash; Thursday. Schedules are subject to change with advanced notice.</li></ul> 

COMPETENCIES: 
Analytical Thinking, Business Knowledge, Communication, Customer Service Orientation, Information Seeking, Integrity, Personal Accountability, Teamwork and Cooperation</div>

Digital Copywriter

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Digital Copywriter