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digital product manager

digital marketing junior

Enpara.com

<div>
 
 
 Enpara.com Digital Marketing Junior
 
 
 
 
 
 
 
 How about being part of Enpara&rsquo;s success story?
 
 
 
 Since 2012, we have been moving forward with the vision of becoming &ldquo;the biggest bank with the happiest customers in T&uuml;rkiye&rdquo;. At Enpara, saying &ldquo;I have an idea&rdquo; is not about courage &ndash; it&rsquo;s part of our culture. Respect, empathy and appreciation aren&rsquo;t just words on paper for us; they are essential elements of our team spirit. If you want to work with a team where transparency, sincerity, and human values truly matter, you are in the right place.
 
 
 When we look for teammates who will add value to our team, we believe this: just as brands should care about their customers, we know that our employees must be happy first &ndash; so that together, we can create stories of happy customers.
 
 
 If you would like to be part of a passionate, energetic, and constantly innovative team that has achieved many firsts in the Turkish banking sector, we would love to receive your application!
 
 
 We look forward to your application!
 
 
 
 
 
 
 What awaits you at Enpara?
 
 
 
 &bull; Training programs and opportunities to help you grow your career,
 
 
 &bull; Private health and life insurance,
 
 
 &bull; Additional special leave opportunities on top of your annual vacation &ndash; and much more&hellip;
 
 
 
 
 
 
 What are the main responsibilities of the Digital Marketing Junior?
 
 
 <ul>
 <li>
 Support the setup, monitoring, and optimization of digital advertising campaigns across platforms such as Google Ads, Meta Ads, TikTok etc.
 </li>
 <li>
 Contribute to planning and executing A/B tests aimed at improving campaign performance and conversion rates,
 </li>
 <li>
 Track key performance metrics including conversions, budget utilization, and efficiency on a regular basis, and prepare performance reports,
 </li>
 <li>
 Analyze campaign data and develop actionable recommendations to improve results,
 </li>
 <li>
 Collaborate closely with Marketing, CRM, and Product teams to ensure digital marketing activities are aligned with business objectives,
 </li>
 <li>
 Support operational coordination with digital agencies and third-party partners,
 </li>
 <li>
 Stay up to date with digital marketing trends, ad tech innovations, and emerging measurement approaches, and contribute insights to the team,
 </li>
 <li>
 Coordinating with relevant third parties and Information Technology teams for current and new product/process initiatives,
 </li>
 <li>
 Ensuring all processes are compliant with regulations and keeping track of changes in relevant regulations,
 </li>
 <li>
 Keeping up with technology, digital developments and related sector trends and coming up with new project ideas.
 </li>
 </ul>
 
 
 
 
 
 What kind of knowledge and expertise should the Digital Marketing Junior have?
 
 
 <ul>
 <li>
 Graduated from a reputable university with Engineering, Business Administration, Economy or relevant fields&rsquo; degree,
 </li>
 <li>
 Maximum 1,5 year of experience in relevant fields,
 </li>
 <li>
 Having analytical thinking skills and competency to work closely with Information Technology teams,
 </li>
 <li>
 Strong communication skills in addition to follow-up and time management skills,
 </li>
 <li>
 Strong analytical mindset,
 </li>
 <li>
 Advanced problem-solving and strategic thinking skills,
 </li>
 <li>
 Inquisitive and innovative,
 </li>
 <li>
 Aptitude for teamwork,
 </li>
 <li>
 Fluent in English,
 </li>
 <li>
 Good command of MS Office applications
 </li>
 </ul>
 
 
 
 
 
 About the company
 
 
 
 Enpara.com introduced the concept of &ldquo;Digital Banking&rdquo; to T&uuml;rkiye in 2012 - well before it was adopted in many developed countries - and continues to maintain its pioneering and leading position in this field. As Enpara.com, our top priority has always been to enrich our products and services with an innovative, customer-focused approach. We aim to continue on our 100% digital, branch-free journey, contributing to T&uuml;rkiye&rsquo;s economy as we grow.
 
 
 Enpara Bank A.&Scedil;. is a deposit bank that received its operating license from the Banking Regulation and Supervision Agency (BRSA) in August 2024, and is a subsidiary of Qatar National Bank (Q.P.S.C.) (QNB Group).
 
 
 
</div>

Digital Marketing Junior

arabam.com

<div>
 
 We are looking for Digital Marketig Lead
 
 
 
 
 
 
 About the Company
 
 
 
 arabam.com, the leading auto classifieds marketplace of Turkey, was established in 2000 and joined the iLab Holding family in 2016.
 
 
 The arabam.com team, working with the mission to make buying and selling vehicles from the Internet much more reliable, easier and more comfortable, aims to improve the users experience with new functions continuously.
 
 
 Those who want to sell their car or who want to buy a car can make transactions anytime, anywhere.
 
 
 
 
 <ul>
 <li>
 7 million users per month,
 </li>
 <li>
 Over 200 million page views,
 </li>
 <li>
 7000+ car dealer members,
 </li>
 <li>
 6 million individual members,
 </li>
 <li>
 92% mobile traffic.
 </li>
 </ul>
 
 
 
 
 
 What You&rsquo;ll Do
 
 
 <ul>
 <li>
 Lead and mentor digital marketing strategies, ensuring collaboration and alignment across campaigns,
 </li>
 <li>
 Manage the planning and day-to-day execution of performance and branding campaigns, overseeing all stages of user lifecycle marketing,
 </li>
 <li>
 Run
 
 A/B tests
 
 across platforms to tap into unique target groups, ensuring best practices are followed
 </li>
 <li>
 Ensure proper tracking is in place for all campaigns and landing pages, mentoring the team on campaign optimization techniques,
 </li>
 <li>
 Measure, analyze, and test campaigns, ads, and conversion elements (on landing pages) to increase efficiency, while coaching the team on data-driven decision-making,
 </li>
 <li>
 Act as a market expert, conducting research and briefing creative teams on performance marketing activities, while fostering collaboration between
 
 Brand
 
 ,
 
 Social Media
 
 ,
 
 Content
 
 and
 
 Design
 
 
 teams
 
 ,
 </li>
 <li>
 Perform qualitative and quantitative campaign analyses, sharing trends, insights, and growth opportunities with both the team and key stakeholders,
 </li>
 </ul>
 
 
 
 
 
 If You Have
 
 
 <ul>
 <li>
 A minimum of
 
 4-7 years
 
 of digital marketing experience, with at
 
 least 2 years
 
 in a leadership role,
 </li>
 <li>
 Practical experience and facility with the technical aspects of setting up, troubleshooting and optimizing campaigns on
 
 Google platforms
 
 and other interfaces,
 </li>
 <li>
 Strong analytical ability with advanced Excel and/or
 
 Google Sheets
 
 skills, as well as experience with data visualisation platforms (
 
 Tableau, Looker Studio
 
 etc)
 </li>
 <li>
 Excellent communication, presentation and writing skills, with fluency in English,
 </li>
 <li>
 Proven experience in managing and growing client relationships in a fast-paced, innovative, and revenue-driven environment,
 </li>
 <li>
 Highly developed analytical and problem-solving skills, with the ability to mentor junior team members and guide their development,
 </li>
 <li>
 
 Adjus
 
 t knowledge is a plus
 </li>
 </ul>
 
 
 
 
 
 About Us
 
 
 <ul>
 <li>
 We work in a hybrid model.
 </li>
 <li>
 The Digital marketing team is consisting of people who are collaborative, sincere, talented and willing to learn and share new things,
 </li>
 <li>
 We are a rapidly growing company, this means a lot of opportunities,
 </li>
 </ul>
 
 
 
 
 arabam.com olarak ki&scedil;isel verilerinizi nas&inodot;l i&scedil;ledi&gbreve;imiz hakk&inodot;nda detayl&inodot; bilgi i&ccedil;in l&uuml;tfen a&scedil;a&gbreve;&inodot;daki linkte yer alan Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu &Ccedil;er&ccedil;evesinde Ayd&inodot;nlatma Metnimizi inceleyiniz.
 
 https://www.arabam.com/kisisel-bilgilerin-korunmasi
 
 
 
 
 
 
 Please check the below link to see our Candidate Privacy Notice for detailed information on how we process your personal data.
 
 https://www.arabam.com/kisisel-bilgilerin-korunmasi
 
 
 
 G&ouml;nderdi&gbreve;iniz ki&scedil;isel veriler, gizlilik politikam&inodot;za uygun olarak i&scedil;lenecektir.
 
 
 The personal data you submit will be processed in accordance with our privacy policy.
 
</div>

Digital Marketing Lead

Analog Devices

<div><div>About Analog Devices</div><div>
Analog Devices, Inc. (NASDAQ: <div>ADI</div> ) is a global semiconductor leader that bridges the physical and digital worlds to enable breakthroughs at the Intelligent Edge. ADI combines analog, digital, and software technologies into solutions that help drive advancements in digitized factories, mobility, and digital healthcare, combat climate change, and reliably connect humans and the world. With revenue of more than $9 billion in FY24 and approximately 24,000 people globally, ADI ensures today's innovators stay Ahead of What's Possible&trade;. Learn more at <div>www.analog.com</div> and on <div>LinkedIn</div> and <div>Twitter (X)</div>.</div><div></div><div> 
Senior Product Applications Engineer 
 
About the Role 
As a Senior Product Applications Engineer at Analog Devices (ADI), you will lead the creation of tools that assist customers in integrating ADI products into their designs. You will provide innovative, practical, and timely solutions to complex customer issues while developing and applying comprehensive system-level understanding of application segments. In this senior role, you'll work collaboratively within cross-discipline teams to bring new products to market, mentor junior team members, and serve as a technical authority for customers and internal stakeholders. 
 
Key Responsibilities</div><ul><li>
System-Level Expertise: Apply and expand comprehensive understanding of relevant application segments to solve complex integration challenges and optimize customer designs</li><li>
Advanced Tool Development: Lead the creation of sophisticated application tools, reference boards, and software that demonstrate product capabilities and accelerate customer adoption</li><li>
Strategic Cross-Functional Collaboration: Drive collaboration across engineering, marketing, and sales teams to streamline product development, accelerate market introduction, and achieve business objectives</li><li>
Complex Problem Solving: Resolve sophisticated technical challenges for strategic customers, applying deep product knowledge and creative problem-solving approaches</li><li>
Comprehensive Product Validation: Design and execute thorough testing methodologies to validate product specifications, define operational boundaries, and ensure reliable performance across diverse application environments</li><li>
Technical Leadership: Serve as a subject matter expert for specific product lines or application segments, providing guidance to junior team members and customers</li><li>
Competitive Intelligence: Conduct in-depth analysis of competitor products, create detailed comparison tables, and provide strategic insights to maintain ADI's competitive advantage</li><li>
Market-Specific Knowledge: Ensure products meet qualification requirements for specialized markets through rigorous testing and validation processes</li></ul><div> 
Must Have Skills</div><ul><li>
System Level Design Expertise: Advanced proficiency in system architecture with the ability to optimize integrated solutions across multiple components and subsystems for maximum performance</li><li>
Application Development Leadership: Demonstrated ability to independently develop sophisticated application tools, reference boards, and software that effectively showcase product capabilities and address complex customer needs</li><li>
Strategic Cross-Disciplinary Collaboration: Proven experience building consensus across engineering, marketing, and sales teams to achieve critical business objectives and successfully bring products to market</li><li>
Advanced Problem Solving: Exceptional analytical abilities with demonstrated success resolving complex technical challenges using innovative approaches and deep domain knowledge</li><li>
Comprehensive Product Validation: Expert understanding of validation methodologies to thoroughly test specifications, define operational limits, and ensure product reliability in diverse application environments</li><li>
Deep Technical Knowledge: Comprehensive understanding of semiconductor products and their applications, with specialized expertise in specific product lines or technology domains</li><li>
Strategic Competitor Analysis: Ability to evaluate competing products and technologies, identifying strategic advantages and providing actionable insights to maintain market leadership</li><li>
Technical Communication Mastery: Superior ability to clearly articulate complex technical concepts through documentation, presentations, and direct customer engagement with technical and non-technical audiences</li><li>
Qualification Testing Expertise: Thorough knowledge of qualification testing requirements for specialized markets, with ability to develop and execute appropriate testing strategies</li></ul><div> 
Education and Experience</div><ul><li>
Bachelor's degree in Electrical Engineering, Computer Engineering, or related technical field; Master's degree preferred</li><li>
5+ years of experience in product applications engineering, customer technical support, or related roles</li><li>
Demonstrated expertise with analog and mixed-signal semiconductor products</li><li>
Experience mentoring junior engineers and leading technical projects</li></ul><div> 
Why You'll Love Working Here 
At Analog Devices, you'll be part of a collaborative and innovative team that's shaping the future of technology. We offer a supportive environment focused on professional growth, competitive compensation and benefits, work-life balance, and the opportunity to work on cutting-edge projects that make a real impact on the world. 
You'll have access to continuous learning opportunities and mentorship from industry experts. Join us and help create the technologies that bridge the physical and digital worlds, making a tangible difference in how people live, work, and connect.</div><div></div><div>
For positions requiring access to technical data, Analog Devices, Inc. may have to obtain export licensing approval from the U.S. Department of Commerce - Bureau of Industry and Security and/or the U.S. Department of State - Directorate of Defense Trade Controls. As such, applicants for this position &ndash; except US Citizens, US Permanent Residents, and protected individuals as defined by 8 U.S.C. 1324b(a)(3) &ndash; may have to go through an export licensing review process.</div><div></div><div>
Analog Devices is an equal opportunity employer. We foster a culture where everyone has an opportunity to succeed regardless of their race, color, religion, age, ancestry, national origin, social or ethnic origin, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, parental status, disability, medical condition, genetic information, military or veteran status, union membership, and political affiliation, or any other legally protected group.</div><div></div>
Job Req Type: Experienced 
<div></div>
Required Travel: Yes, 10% of the time 
<div></div>
Shift Type: 1st Shift/Days</div>

Senior Engineer, Product Applications

Startin Strategy

<div>
 
 (Open to Senior &amp; Junior Profiles | Project-based | T&uuml;rkiye)
 
 
 
 
 
 Startin Strategy is seeking
 
 Digital Transformation Programme Specialists / Consultants
 
 to support the coordination and delivery of a
 
 large-scale, multi-stakeholder, internationally funded transformation programme
 
 focused on accelerating SMEs&rsquo; digital transformation investments.
 
 
 
 
 
 This role goes beyond classical consulting assignments. It sits at the intersection of
 
 programme management, stakeholder coordination and technical digital transformation expertise
 
 , ensuring that programme objectives are translated into structured, traceable and implementable outcomes.
 
 
 
 
 
 The scope and level of responsibility will be shaped based on the candidate&rsquo;s experience (
 
 Senior or Junior
 
 ).
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Support the day-to-day coordination and implementation of a multi-stakeholder digital transformation programme
 </li>
 <li>
 Act as an interface between SMEs, technical experts, financial stakeholders and programme management
 </li>
 <li>
 Ensure that digital transformation assessments and investment proposals are consistent with programme eligibility, structure and objectives
 </li>
 <li>
 Contribute to the structuring, tracking and monitoring of programme pipelines and activities
 </li>
 <li>
 Support the design and delivery of awareness, training and workshop activities within the programme
 </li>
 <li>
 Ensure proper documentation, traceability and quality control across programme processes
 </li>
 <li>
 Contribute to KPI tracking, progress monitoring and structured reporting
 </li>
 <li>
 Support continuous improvement of programme processes, tools and methodologies
 </li>
 <li>
 Work closely with the Project Manager on governance, coordination and risk management topics
 
 </li>
 </ul>
 
 
 Candidate Profile (Seniors)
 
 
 <ul>
 <li>
 6+ years of professional experience in programme management, digital transformation, technology consulting or related fields
 </li>
 <li>
 Proven experience working within
 
 support programmes, incentive schemes, grant-funded or development-funded initiatives
 
 </li>
 <li>
 Strong background in coordinating multiple stakeholders with different objectives and decision-making structures
 </li>
 <li>
 Experience translating strategic programme objectives into operational processes
 </li>
 <li>
 Ability to lead technical discussions while maintaining a programme-level perspective
 </li>
 <li>
 Experience in preparing or delivering structured training, workshops or guidance materials
 
 </li>
 </ul>
 
 
 Candidate Profile (Juniors)
 
 
 <ul>
 <li>
 2+ years of experience in programme support, consulting or operational roles
 </li>
 <li>
 Exposure to
 
 support mechanisms, incentives, grants or structured programmes
 
 (directly or indirectly)
 </li>
 <li>
 Strong organisational, follow-up and documentation skills
 </li>
 <li>
 Comfort working with structured processes, templates and reporting requirements
 </li>
 <li>
 Ability to manage multiple tasks in a coordinated programme environment
 </li>
 </ul>
 
 
 
 
 Common Requirements
 
 <ul>
 <li>
 Experience or strong interest in working within
 
 structured support/funding programmes
 
 </li>
 <li>
 Ability to operate in complex, multi-stakeholder environments
 </li>
 <li>
 Strong analytical thinking and disciplined documentation skills
 </li>
 <li>
 Professional working proficiency in Turkish and English
 </li>
 <li>
 Reliability, ownership mindset and comfort with long-term programme commitments
 </li>
 </ul>
 
 
 
 
 
 Nice to Have
 
 
 <ul>
 <li>
 Prior involvement in international or donor-funded programmes
 </li>
 <li>
 Experience working with SMEs on transformation, investment or capability-building topics
 </li>
 <li>
 Familiarity with reporting, compliance or governance requirements of structured programmes
 </li>
 <li>
 Experience with ERP, automation, data, software or operational technology projects
 </li>
 </ul>
 
 
 
 
 
 Important Note
 
 
 
 This position is part of a long-term, structured transformation programme with multiple institutional stakeholders. Candidates who are comfortable with coordination complexity, governance requirements and programme discipline &mdash; not just ad-hoc consulting &mdash; are strongly encouraged to apply.
 
 
 
 
 
 
 
 
 
 
 
 
 
 <li>
 
 </li>
</div>

Digital Transformation Consultant / Programme Specialist

Informa

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, Şişli, İstanbul, T&uuml;rkiye office.
Reports to: Senior Marketing Manager
The Role
This role requires a detail-oriented, creative senior marketing executive with the ability to design and deliver an end-to-end marketing campaign. The individual will be digitally savvy, analytical and data oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing automation technologies would be an advantage. The candidate will also be ready to take the first step towards management in either managing or mentoring more junior members of the team.
Job Responsibilities
To work with the senior marketing manager and marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the marketing managers to deliver outbound marketing campaigns and event websites in line with strategic objectives.</li><li>
Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers)</li><li>
Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance</li><li>
Evaluate the performance of media, associations, industry partners and social media influencers and provide feedback/recommendations to marketing manager.</li><li>
Coordinate all deliverables with contras and partner marketing agreements</li><li>
Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion</li><li>
Identify the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns</li><li>
Develop marketing budgets in line with plans and maintain budget trackers</li><li>
Raise PO&rsquo;s and maintain budget trackers and manage payments to suppliers</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports</li><li>
Share relevant insights with the marketing manager to drive revenues or pursue new opportunities</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns</li><li>
Work with data &amp; insights team to capture relevant and timely data (onsite &amp; post-show surveys, registration forms, industry research etc.)</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to</li><li>
Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI</li><li>
Use recommended campaign analytics dashboards daily to monitor performance</li><li>
Become part of a culture of testing and metrics-driven decision making in the team</li><li>
Share case studies with marketers within the team, EMEA division and Informa Markets business</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target audience and key segments within the target universe</li><li>
Develop personas, value propositions and messaging for each of the key segments</li><li>
Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels</li><li>
Monitor and adjust campaign activity based on performance metrics</li><li>
Develop and deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.)</li><li>
Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites</li><li>
Manage and format any external files for import into the Informa database</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards</li><li>
Manage PR agency (internal or external) with input from the marketing manager and event manager /event director</li><li>
Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget</li></ul>
TEAM MANAGEMENT<ul><li>
Line manage or work with one or more marketing executives to execute campaigns according to the agreed plan</li><li>
Provide guidance, feedback and inspiration to line reports/assisting team</li><li>
Work with line reports &amp; marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI&rsquo;s, event and divisional strategy</li><li>
Work with line reports (in the event of line management responsibility) to develop skills and competencies and ensure they have a clear development roadmap</li><li>
Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient (in the event of line management responsibility)</li><li>
 Reflect the high-performance culture of the marketing team</li><li>
Used LinkedIn Learning and management training courses to prepare for individual line management and managing a team</li></ul> 

Qualifications 
<ul><li>
Analytical and questioning mindset</li><li>
Focussed on real-time performance and ROI</li><li>
Deadline and target-driven</li><li>
Ability to build effective relationships with partners and stakeholders</li><li>
Highly collaborative and tenacious team player</li><li>
Fast learner and committed to personal development and growth</li><li>
Takes pride and ownership of their work</li><li>
Adaptable and able to work in a pressurised environment</li><li>
Experience of using email marketing or marketing automation technology (Eloqua)</li><li>
Experience of working with CMS platforms (Adobe Experience Manager)</li><li>
Experience of working with databases and data selection/management software</li><li>
Database development and growth including segmentation / advanced targeting</li><li>
Experience in marketing analytics and reporting platforms (Adobe Analytics)</li><li>
Knowledge of digital marketing practices (PPC, SEO and online advertising)</li><li>
Excellent verbal and written communication skills in English and in Turkish</li><li>
Educated to degree level or equivalent</li><li>
Experience of managing social media channels, scheduling, listening and analysis</li><li>
Experience multivariate or AB testing practices</li><li>
Formal business/marketing higher education qualification</li><li>
Verbal and written communication skills</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, with charity match funding available too plus a day off for your birthday!</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Senior Marketing Executive

Şölen

<div>
 
 
 About &Scedil;&ouml;len
 
 
 
 &Scedil;&ouml;len is one of Turkey's leading companies in the chocolate and confectionery sector with its innovative products. Today, &Scedil;&ouml;len exports to over 120 countries and reaches millions of consumers globally with its strong brands.
 
 
 
 
 
 &Scedil;&ouml;len has a broad product portfolio that appeals to different consumer groups with brands such as Biscolata, Luppo, Ozmo, Milango, Nutymax and many more. With its products in the chocolate, biscuit, wafer, cake and innovative snack categories, it is highly appreciated not only in Turkey but also worldwide.
 
 
 
 
 
 Working with a mission to bring happiness to the lives of consumers around the world by offering them different and innovative products, &Scedil;&ouml;len aims to be a groundbreaking, bold and inspiring brand that represents Turkish chocolate on a global scale.
 
 
 
 
 
 We are now seeking a
 
 Digital Marketing Lead
 
 to elevate our digital presence and drive brand growth through impactful digital strategies.
 
 
 
 
 
 
 Role Overview
 
 
 
 As the Digital Marketing Lead, you will be responsible for developing and executing end-to-end digital marketing strategies that enhance brand visibility, consumer engagement, and business performance across all digital channels. This strategic role requires strong leadership, analytical thinking, and a deep understanding of digital trends, platforms, and tools. You will work closely with brand, media, e-commerce, and creative teams while reporting directly to the CMO.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Lead the development and execution of &Scedil;&ouml;len&rsquo;s digital marketing strategy including its applications.
 </li>
 <li>
 Manage digital media planning and performance marketing efforts (including programmatic, social, search, and video)
 </li>
 <li>
 Develop and execute data and application strategy for Solen
 </li>
 <li>
 Oversee social media content strategies and digital campaigns for brand awareness and engagement
 </li>
 <li>
 Collaborate with brand teams and agencies to deliver best-in-class digital creative and communication
 </li>
 <li>
 Track and analyze campaign performance using key KPIs and analytics tools; optimize based on insights
 </li>
 <li>
 Lead digital footprint of the brands (including website, applications, data strategy and content marketing initiatives)
 </li>
 <li>
 Ensure digital marketing activities are aligned with global brand strategies and local market dynamics
 </li>
 <li>
 Drive innovation and digital transformation across the marketing function
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Communication, Digital Media or related field
 </li>
 <li>
 Minimum 10 years of digital marketing experience, preferably in FMCG or consumer brands
 </li>
 <li>
 Proven track record of developing and executing digital strategies that drive brand and business results
 </li>
 <li>
 Strong knowledge of digital media buying, social platforms (Meta, TikTok, YouTube), SEO/SEM, and performance marketing tools
 </li>
 <li>
 Experience in working with creative and media agencies
 </li>
 <li>
 Data-driven mindset with excellent analytical and reporting skills
 </li>
 <li>
 Proficiency in tools such as Google Analytics, Meta Business Manager, Google Ads, and marketing automation platforms
 </li>
 <li>
 Excellent communication, project management, and stakeholder engagement skills
 </li>
 <li>
 Fluent in English (written and spoken)
 </li>
 </ul>
 
 
 
 
 
 Why Join &Scedil;&ouml;len?
 
 
 <ul>
 <li>
 Join a fast-growing global FMCG brand rooted in innovation and creativity
 </li>
 <li>
 Lead strategic digital initiatives with real business impact
 </li>
 <li>
 Work in a dynamic, collaborative, and flexible environment
 </li>
 <li>
 Be part of a marketing team that embraces technology and transformation
 </li>
 </ul>
 
 
</div>

Henkel

<div>
 
 About this Position
 
 In this role, you will be responsible for planning, executing, and continuously improving digital marketing activities across digital platforms. You will own the end-to-end execution of digital initiatives, from campaign planning to performance tracking and optimization, ensuring that digital efforts support brand and business objectives.
 
 
 
 What You&acute;ll Do
 
 
 
 <ul>
 <li>
 Plan, manage, and execute the overall direction of global digital touchpoints, including social media activities across multiple markets.
 </li>
 <li>
 Lead and deliver special digital platform projects globally across the full portfolio.
 </li>
 <li>
 Analyze own and competitor digital activities across relevant touchpoints to enable fast learning, knowledge sharing, and efficient roll-outs.
 </li>
 <li>
 Collect and analyze data from multiple departments and sources to track project KPIs, measure performance, and assess impact.
 </li>
 <li>
 Test, implement, and scale new digital applications and functionalities.
 </li>
 <li>
 Manage or support the execution of digital campaigns and contribute to digital strategy development across brand clusters.
 </li>
 <li>
 Collaborate closely with global marketing teams and creative agencies to deliver upgraded digital campaigns for product launches and re-launches.
 </li>
 <li>
 Translate communication strategies into a holistic, mobile-first digital and touchpoint approach.
 </li>
 <li>
 Act as a key digital point of contact for TR market, driving best-in-class digital execution and regional level cross-market knowledge sharing.
 </li>
 <li>
 Lead digital media strategy, planning, and execution across paid channels in collaboration with media agencies.
 </li>
 <li>
 Manage digital and media budgets, ensuring efficient allocation aligned with performance and business priorities.
 </li>
 <li>
 Drive performance marketing initiatives with a strong focus on ROI, testing, and continuous optimization.
 </li>
 <li>
 Manage digital customer and retail media budgets in close collaboration with sales and trade marketing teams.
 </li>
 <li>
 Plan, execute, and optimize retail media activities across key e-commerce platforms and digital retailers.
 </li>
 <li>
 Collaborate with sales, trade marketing, and e-commerce teams to align digital media investments with commercial priorities.
 
 
 </li>
 </ul>
 
 What makes you a good fit
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in a related field.
 </li>
 <li>
 5 - 8 years of experience in managing digital marketing, digital platforms, and social media in local markets, working within global or multi-market environments, preferably with e-commerce exposure
 </li>
 <li>
 Experience in digital campaign execution, performance tracking, and KPI-driven optimization.
 </li>
 <li>
 Hands-on experience in agency management within complex, multi-agency ecosystems.
 </li>
 <li>
 Strong understanding of performance marketing metrics, attribution, and media effectiveness.
 </li>
 <li>
 Experience managing digital and media budgets with a performance-driven mindset.
 </li>
 <li>
 Ability to balance strategic thinking with hands-on execution in fast-paced environments.
 </li>
 <li>
 Experience working with global guidelines while enabling effective local market execution.
 </li>
 <li>
 Ability to work cross-functionally with global teams, local markets, and external agencies.
 </li>
 <li>
 Strong analytical mindset with the ability to translate data into actionable insights.
 </li>
 <li>
 Strong communication and stakeholder management skills in an international environment.
 </li>
 <li>
 Fluency in English, both spoken and written
 
 
 </li>
 </ul>
 
 Some perks of joining Henkel
 
 
 
 <ul>
 <li>
 Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
 </li>
 <li>
 Diverse national and international growth opportunities
 </li>
 <li>
 Global wellbeing standards with health and preventive care programs
 </li>
 <li>
 Gender-neutral parental leave for a minimum of 8 weeks
 </li>
 <li>
 Employee Share Plan with voluntary investment and Henkel matching shares
 
 
 </li>
 </ul>
 At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.
</div>

Digital Marketing Manager, Henkel Consumer Brands

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