brand manager

product manager

senior product manager

marketing manager

director of marketing & communications Jobs in Istanbul

director of marketing & communications

director of product marketing

Fundraise Up

<div>
 
 Highlights:
 
 
 
 <ul>
 <li>
 Role: Director of Product
 </li>
 <li>
 Location: Remote (core hours 9:00&ndash;18:00 CET)
 </li>
 <li>
 Languages: Fluent English (C1) and Russian (Native)
 </li>
 <li>
 Travel: Regular travel to customers, conferences, and the U.S.
 </li>
 <li>
 Reports to: VP of Product
 
 
 </li>
 </ul>
 
 About Fundraise Up
 
 
 
 We&rsquo;re Fundraise Up - a global fundraising platform built to make donating to nonprofits fast, seamless, and accessible to all. Every month, our technology powers tens of millions of dollars in donations across the globe. We focus on innovation that directly impacts results: faster load times, higher conversion rates, global payment support, and accessibility-first design.
 
 
 Our platform is trusted by many of the world&rsquo;s leading nonprofits, including UNICEF, the Alzheimer&rsquo;s Association, and a wide range of global NGOs. With a 4.9/5 rating across top software review platforms, we&rsquo;re recognized not just for our impact - but for the quality of the product we deliver.
 
 
 
 A Truly Global Product
 
 
 
 We operate in the enterprise segment, serving nonprofit organizations across North America, the United Kingdom, Australia, and Europe.
 
 
 We&rsquo;re building a
 
 large and complex product ecosystem
 
 that serves nonprofits, donors, and partners around the world. The platform includes a modern
 
 checkout experience and customizable widgets
 
 (each a standalone SPA),
 
 donor, organization, and partner portals
 
 ,
 
 admin tools
 
 , and several internal apps.
 
 
 Our backend is powered by
 
 Node.js
 
 (Koa, NestJS) and
 
 MongoDB
 
 . The frontend stack includes
 
 Webpack, Vue.js, and React
 
 , with nearly all code written in
 
 TypeScript
 
 . For high-throughput messaging and background processing, we use
 
 Kafka
 
 (for millions of events) and
 
 Bull (Redis)
 
 . Analytics data is stored in
 
 ClickHouse
 
 , and we use
 
 Elasticsearch
 
 for search.
 
 
 
 The Team
 
 
 
 We are a distributed team of 120+ product professionals, including 35+ engineers. Our team members are mainly based across Spain, Poland, Portugal, Georgia, Armenia, Serbia, Turkey, and Cyprus.
 
 
 Despite our scale, we operate like a focused team - where every task matters and every voice is heard. We value thoughtful collaboration, strong engineering practices, and a product mindset. Biweekly engineering forums give space to share learnings and celebrate technical achievements. You&rsquo;ll be joining a team where quality, mentorship, and mutual respect come first.
 
 
 
 About The Role
 
 
 
 As Director of Product, Core Markets, you will own the strategy and execution that positions Fundraise Up as the category leader in key nonprofit verticals. You&rsquo;ll lead and grow a team of Product Managers, collaborate tightly with Sales, GTM, and Customer Success, and engage directly with senior nonprofit executives on complex, enterprise-scale deals. This is a hands-on, results-driven role &mdash; you will set bold vision, raise the bar on execution, and drive measurable revenue growth and market dominance.
 
 
 What &ldquo;Core Markets&rdquo; means here
 
 
 
 Core Markets
 
 represent the priority verticals where Fundraise Up has established strong traction and significant growth potential &mdash; including large Tier 1 &amp; Tier 2 nonprofits across Cause &amp; Cure, Faith-based, and adjacent segments. Your mandate: position
 
 Fundraise Up
 
 as the
 
 partner of choice
 
 and
 
 default platform
 
 within these key markets.
 
 
 
 Key Responsibilities
 
 
 
 Market &amp; Customer Leadership
 
 
 <ul>
 <li>
 Develop deep expertise in Core Markets &mdash; understand segments, buying behaviors, procurement and RFP patterns, compliance requirements, and the key barriers to adoption.
 </li>
 <li>
 Drive continuous discovery &mdash; conduct executive interviews, site visits, and industry events, translating insights into clear &ldquo;must-haves&rdquo; versus differentiators for each vertical.
 </li>
 <li>
 Own strategic enterprise deals &mdash; present the product vision, address objections, and collaborate with the Go-to-Market team to co-create scalable, enterprise-grade rollout plans.
 
 
 </li>
 </ul>
 Portfolio Strategy &amp; Outcomes
 
 
 <ul>
 <li>
 Define and own the Core Markets strategy and multi-quarter roadmap across verticals; articulate crisp bets with quantified business cases.
 </li>
 <li>
 Balance scale vs. customization: protect product integrity while unlocking enterprise wins (no &ldquo;zoo&rdquo; of one-offs).
 </li>
 <li>
 Set and deliver against OKRs that tie directly to revenue and adoption (ARR growth, win-rate, NRR, adoption of key capabilities).
 
 
 </li>
 </ul>
 Team Leadership
 
 
 <ul>
 <li>
 Hire, mentor, and inspire 2&ndash;5 PMs (vertical leads). Build a culture of ownership, curiosity, and high accountability.
 </li>
 <li>
 Establish operating rituals (discovery cadence, metrics reviews, launch playbooks) that scale learning and delivery.
 </li>
 <li>
 Grow leaders: coach PMs to manage their own cross-functional pods and represent the product credibly with enterprise customers.
 
 
 </li>
 </ul>
 GTM &amp; Cross-Functional Partnership
 
 
 <ul>
 <li>
 Operate as a true partner to Sales, Solutions, CS, and Marketing: equip teams with product narratives, competitive angles, and clear boundaries.
 </li>
 <li>
 Lead cross-functional execution with Engineering, Design, and Analytics to ship impactful, reliable capabilities on time.
 </li>
 <li>
 Communicate trade-offs with executive clarity; make decisions, document rationale, and keep stakeholders aligned.
 
 
 </li>
 </ul>
 
 Skills And Qualifications
 
 
 
 <ul>
 <li>
 10+ years in Product Management, with 3+ years leading PMs (managing managers or multiple PMs across areas).
 </li>
 <li>
 Enterprise B2B experience (SaaS/fintech/payments/e-commerce or adjacent), including pre-sales/RFPs and complex stakeholder management.
 </li>
 <li>
 Proven discovery &amp; execution track record: from insight &rarr; business case &rarr; delivery &rarr; measurable impact.
 </li>
 <li>
 Metrics fluency: ARR, NRR, win-rate, conversion, adoption, time-to-value; strong analytical and decision-making skills.
 </li>
 <li>
 Communication: C1/C2 English&mdash;clear, confident, and persuasive with executives and cross-functional teams.
 </li>
 <li>
 Travel-ready: comfortable with regular customer visits and conferences (including the U.S.).
 
 
 </li>
 </ul>
 
 Bonus points
 
 
 
 <ul>
 <li>
 Experience in nonprofit, giving, or payments (compliance, risk, donor experience).
 </li>
 <li>
 History of building vertical toolkits/solutions that scale across enterprise accounts.
 
 
 </li>
 </ul>
 What Great Looks Like in 12 Months
 
 
 <ul>
 <li>
 Significantly improved win rate in our core markets.
 </li>
 <li>
 80%+ of release expectations achieved.
 </li>
 <li>
 Clear narrative and playbooks for the field: why we win, where we don&rsquo;t, what to say &ldquo;no&rdquo; to&mdash;and why.
 </li>
 <li>
 Team operating system in place: quarterly strategy reviews, robust discovery pipeline, and predictable delivery.
 
 
 </li>
 </ul>
 Director-Level Behaviors We Expect
 
 
 <ul>
 <li>
 Accountable &amp; reliable: owns outcomes, not just plans.
 </li>
 <li>
 Empathetic &amp; relentlessly curious: keeps digging until root causes and workable solutions are found.
 </li>
 <li>
 Executive presence: confidently challenges and influences senior nonprofit leaders; commands the room with clarity and respect.
 </li>
 <li>
 Sales-friendly, product-centric: partners with GTM while protecting long-term product leverage.
 </li>
 <li>
 Resourceful &amp; persistent: never stuck&mdash;always finds the next path forward with urgency.
 
 
 </li>
 </ul>
 
 Why work with us
 
 
 
 <ul>
 <li>
 A strong, collaborative product team that owns what it builds
 </li>
 <li>
 Clear product vision and access to real customer feedback from global nonprofit leaders
 </li>
 <li>
 Flat structure: no politics, just great work with great people
 </li>
 <li>
 Transparent company culture-we share how we&rsquo;re growing, where revenue comes from, and what&rsquo;s next
 </li>
 <li>
 Long-term focus: we offer equity options and value sustained, meaningful contribution
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 <ul>
 <li>
 31 days off
 </li>
 <li>
 100% paid telemedicine plan
 </li>
 <li>
 Home Office Setup Assistance: the company offers assistance with purchasing furniture (office chair, office desk, monitor) and other items to create a comfortable workspace.
 </li>
 <li>
 English learning courses
 </li>
 <li>
 Relevant professional education
 </li>
 <li>
 Gym or swimming pool
 </li>
 <li>
 Co-working
 </li>
 <li>
 Remote working.
 </li>
 <li>
 Please note: All official correspondence from Fundraise Up will exclusively originate from the @fundraiseup.com domain. Exercise caution and ensure the authenticity of emails claiming to be from our company.
 </li>
 </ul>
</div>

Director of Product, Core Markets

<div>
 
 Highlights:
 
 
 
 <ul>
 <li>
 Role: Director of Product
 </li>
 <li>
 Location: Remote (core hours 9:00&ndash;18:00 CET)
 </li>
 <li>
 Languages: Fluent English (C1) and Russian (Native)
 </li>
 <li>
 Reports to: VP of Product
 </li>
 <li>
 Travel: Regular travel to customers, conferences, and the U.S.
 
 
 </li>
 </ul>
 
 About Fundraise Up
 
 
 
 We&rsquo;re Fundraise Up - a global fundraising platform built to make donating to nonprofits fast, seamless, and accessible to all. Every month, our technology powers tens of millions of dollars in donations across the globe. We focus on innovation that directly impacts results: faster load times, higher conversion rates, global payment support, and accessibility-first design.
 
 
 Our platform is trusted by many of the world&rsquo;s leading nonprofits, including UNICEF, the Alzheimer&rsquo;s Association, and a wide range of global NGOs. With a 4.9/5 rating across top software review platforms, we&rsquo;re recognized not just for our impact - but for the quality of the product we deliver.
 
 
 
 A Truly Global Product
 
 
 
 We operate in the enterprise segment, serving nonprofit organizations across North America, the United Kingdom, Australia, and Europe.
 
 
 We&rsquo;re building a
 
 large and complex product ecosystem
 
 that serves nonprofits, donors, and partners around the world. The platform includes a modern
 
 checkout experience and customizable widgets
 
 (each a standalone SPA),
 
 donor, organization, and partner portals
 
 ,
 
 admin tools
 
 , and several internal apps.
 
 
 Our backend is powered by
 
 Node.js
 
 (Koa, NestJS) and
 
 MongoDB
 
 . The frontend stack includes
 
 Webpack, Vue.js, and React
 
 , with nearly all code written in
 
 TypeScript
 
 . For high-throughput messaging and background processing, we use
 
 Kafka
 
 (for millions of events) and
 
 Bull (Redis)
 
 . Analytics data is stored in
 
 ClickHouse
 
 , and we use
 
 Elasticsearch
 
 for search.
 
 
 
 The Team
 
 
 
 We are a distributed team of 120+ product professionals, including 35+ engineers. Our team members are mainly based across Spain, Poland, Portugal, Georgia, Armenia, Serbia, Turkey, and Cyprus.
 
 
 Despite our scale, we operate like a focused team - where every task matters and every voice is heard. We value thoughtful collaboration, strong engineering practices, and a product mindset. Biweekly engineering forums give space to share learnings and celebrate technical achievements. You&rsquo;ll be joining a team where quality, mentorship, and mutual respect come first.
 
 
 
 About The Role
 
 
 
 As
 
 Director of Product, New Markets
 
 , you operate a
 
 dual-track portfolio
 
 :
 
 
 <ul>
 <li>
 Explore (0&rarr;1): rapid discovery, prototypes/MVPs, lighthouse pilots, go/kill decisions.
 </li>
 <li>
 Scale (1&rarr;N within New Markets): productize validated bets, harden quality, integrate with core systems, and build repeatable go to market system.
 
 
 </li>
 </ul>
 This is a
 
 player-coach
 
 role from day one: you will personally own 1&ndash;2 high-leverage bets
 
 and
 
 lead a small team of PMs (initially 2&ndash;4, expanding with the portfolio). You&rsquo;ll recruit and mentor top talent, set rigorous standards, and orchestrate multi-pod execution to move fast
 
 without compromising quality
 
 .
 
 
 What &ldquo;New Markets&rdquo; means here
 
 
 &ldquo;New Markets&rdquo; are greenfield opportunities&mdash;new verticals, new geographies, and new product bets that can become future pillars of our business. Your mandate:
 
 find and scale product-market fit
 
 by running disciplined experiments, launching MVPs, and turning validated bets into durable product lines&mdash;while leading a team to execute across a broader portfolio than any one person can carry.
 
 
 
 Key Responsibilities
 
 
 
 Portfolio &amp; Strategy
 
 
 <ul>
 <li>
 Own the New Markets thesis and quarterly bet portfolio across verticals/geos; size opportunities, define crisp hypotheses, and set entry/exit criteria.
 </li>
 <li>
 Balance speed vs. leverage: prototype off the mainline when it unblocks learning, then converge into core architecture once validated.
 </li>
 <li>
 Make decisive go/kill/scale calls and reallocate people/budget accordingly; document rationale and communicate clearly.
 
 
 </li>
 </ul>
 Incubation (0&rarr;1) &mdash; Explore Track
 
 
 <ul>
 <li>
 Run continuous discovery with target nonprofits and partners; secure pilot commitments tied to explicit success metrics and timelines.
 </li>
 <li>
 Ship fast: use the fastest appropriate means (docs, mockups, throwaway builds, no-code/low-code, or small engineered spikes) to validate value.
 </li>
 <li>
 Stand up micro-pods on demand (Eng/Design/Analytics, contractors, internal hackathons) and manage them to weekly outcomes.
 
 
 </li>
 </ul>
 Scale-Up (1&rarr;N) &mdash; Build &amp; Launch Track
 
 
 <ul>
 <li>
 For validated bets, lead PMs and pods to productize: reliability, performance, security/compliance, and admin/ops surfaces.
 </li>
 <li>
 Plan and run limited-availability/beta &rarr; general availability transitions; define SLAs, analytics, rollout/rollback, and migration plans.
 </li>
 <li>
 Partner with Sales/CS/Marketing to create repeatable wins: ICPs, pricing/packaging suggestions, enablement, and reference stories.
 
 
 </li>
 </ul>
 GTM &amp; Partnerships
 
 
 <ul>
 <li>
 Source and close lighthouse pilots; own the pilot charter (scope, metrics, off-ramps).
 </li>
 <li>
 Identify enabling partners (payments, data, identity, comms) and negotiate what&rsquo;s needed to move faster without technical debt traps.
 </li>
 <li>
 Join strategic calls and RFPs to position the product credibly and move pilots to business expansion.
 
 
 </li>
 </ul>
 Team Leadership (Player-Coach)
 
 
 <ul>
 <li>
 Start with 2&ndash;4 PMs; hire to 4&ndash;6 as the portfolio grows. Coach PMs on discovery, PRDs, delivery, stakeholder management, and metrics.
 </li>
 <li>
 Establish an Incubation OS: weekly pipeline reviews, kill reviews, demo days, and post-mortems that compound learning.
 </li>
 <li>
 Set quality bars and operating rituals: problem/frame reviews, spec reviews, launch checklists, KPI dashboards, and handoff packs to core teams.
 
 
 </li>
 </ul>
 
 Skills And Qualifications
 
 
 
 <ul>
 <li>
 10+ years in Product with a proven 0&rarr;1 and 1&rarr;N track record; 3+ years managing PMs (player-coach or group lead).
 </li>
 <li>
 Experience running multiple parallel experiments and owning go/kill/scale decisions tied to business outcomes.
 </li>
 <li>
 Fluency across validation tools: discovery, mockups, prototypes, and engineered MVPs; knows when each is appropriate.
 </li>
 <li>
 Strong metrics and decision skills: hypothesis trees, MVP KPIs, unit economics, ARR/NRR pathfinding.
 </li>
 <li>
 Cross-functional leadership across Eng/Design/Analytics and GTM; comfort in pre-sales/RFP/pilot settings.
 </li>
 <li>
 English B2+ (clear, confident, work-ready with customers and cross-functional teams).
 
 
 </li>
 </ul>
 
 Bonus points
 
 
 
 <ul>
 <li>
 Ex-founder/early-stage operator with a clear ship/scale/kill story and measurable outcomes.
 </li>
 <li>
 Experience in payments/fintech/e-commerce or nonprofit domains (compliance, risk, donor experience).
 </li>
 <li>
 EU market familiarity (PSD2/SCA basics, data/privacy norms) and additional languages.
 
 
 </li>
 </ul>
 What Great Looks Like in 12 Months
 
 
 <ul>
 <li>
 2&ndash;3 bets progressed from idea &rarr; MVP &rarr; pilot &rarr; clear scale path with early ARR and referenceable outcomes.
 </li>
 <li>
 1&ndash;2 scaled launches (within New Markets) meeting reliability/SLAs and adopted by lighthouse customers.
 </li>
 <li>
 A transparent kill list with rationale, saving months of effort and aligning the org around what matters.
 </li>
 <li>
 A functioning team of PMs with clear ownership areas, predictable delivery, and strong stakeholder trust.
 
 
 </li>
 </ul>
 Director-Level Behaviors We Expect
 
 
 <ul>
 <li>
 Outcome-driven and agile: prioritizes measurable impact, moves at speed, and delivers continuous learning through rapid iteration.
 </li>
 <li>
 Hands-on while scalable: actively removes blockers and drives execution, while building teams, processes, and systems that extend impact beyond individual contribution.
 </li>
 <li>
 Exec-credible &amp; customer-centric: secures pilots, drives decisions, and communicates trade-offs with clarity.
 </li>
 <li>
 Decisive &amp; principled: kills respectfully when the data says so; protects long-term product leverage.
 </li>
 <li>
 Systems thinker: holds multiple contexts, keeps the portfolio healthy, and prevents the &ldquo;zoo of one-offs.&rdquo;
 
 
 </li>
 </ul>
 Example KPIs/OKRs for This Role
 
 
 <ul>
 <li>
 Speed &amp; Throughput: Median days idea&rarr;MVP; # hypotheses tested/quarter; % MVPs shipped within 4&ndash;6 weeks.
 </li>
 <li>
 Quality of Bets: Pilot&rarr;scale conversion rate; time-to-first-value (first transaction/user) in pilots.
 </li>
 <li>
 Impact: Early ARR from incubated bets; # lighthouse logos; win-rate in targeted new verticals/geos.
 </li>
 <li>
 Team &amp; Org Leverage: PM hiring/onboarding velocity; PM effectiveness (their throughput &amp; outcomes); satisfaction of receiving/core teams; time from validation &rarr; clean handoff.
 
 
 </li>
 </ul>
 This Role Is Not For You If&hellip;
 
 
 <ul>
 <li>
 You need long planning cycles and large teams to move.
 </li>
 <li>
 You avoid sales/pilot conversations or hesitate to ask customers for real commitments.
 </li>
 <li>
 You prefer maintaining what exists over discovering and scaling what should exist.
 </li>
 <li>
 You struggle to coach PMs while also rolling up your sleeves on critical projects.
 
 
 </li>
 </ul>
 
 Why work with us
 
 
 
 <ul>
 <li>
 A strong, collaborative product team that owns what it builds
 </li>
 <li>
 Clear product vision and access to real customer feedback from global nonprofit leaders
 </li>
 <li>
 Flat structure: no politics, just great work with great people
 </li>
 <li>
 Transparent company culture-we share how we&rsquo;re growing, where revenue comes from, and what&rsquo;s next
 </li>
 <li>
 Long-term focus: we offer equity options and value sustained, meaningful contribution
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 <ul>
 <li>
 31 days off
 </li>
 <li>
 100% paid telemedicine plan
 </li>
 <li>
 Home Office Setup Assistance: the company offers assistance with purchasing furniture (office chair, office desk, monitor) and other items to create a comfortable workspace.
 </li>
 <li>
 English learning courses
 </li>
 <li>
 Relevant professional education
 </li>
 <li>
 Gym or swimming pool
 </li>
 <li>
 Co-working
 </li>
 <li>
 Remote working.
 </li>
 <li>
 Please note: All official correspondence from Fundraise Up will exclusively originate from the @fundraiseup.com domain. Exercise caution and ensure the authenticity of emails claiming to be from our company.
 </li>
 </ul>
</div>

Director of Product, New Markets

Mastercard

<div>Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we&rsquo;re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Director, Product Management - Small &amp; Medium Enterprises
The Director Product Management will support the Head of SME Product Development EEMEA to lead the product management of SME solutions in EEMEA . These solutions will support Issuing distribution partners and Acquiring distribution partners as well as the end SME user. They may also support additional new distribution partners like the government, fintechs, and digital players.
 
 
This role will work with the SME EEMEA Head, Global SME product team, Regional Commercialization Leads, regional delivery and account teams to develop a regional SME strategy, solutions and go to market plans to win more business and grow programs with our customers.
 
 
Role:
 
 
Strategy
 
 
<ul><li>Drive EEMEA Small Business by developing a deep understanding of the segment through benchmarking, competitive analyses, and research; recommending best practices; and generating profitability analyses and business cases.
</li><li>Support the management of card and acquiring program for continued growth in the segment.
</li><li>Provide thought leadership on innovative programs, functionalities, and strategies Mastercard can implement with issuers.
</li><li>Utilize small business industry expertise to construct Mastercard&rsquo;s point of view on small business as a segment, as well as to guide issuers in creating their differentiated strategic approaches to the small business segment.
</li></ul> 
Product development
 
 
<ul><li>Support the segment and collaborate with regional management and specific issuers, acquirers &amp; partners on customized programs to optimize existing products for small businesses, including acquisition, usage/spend, &amp; retention tactics.
</li><li>Provide input into global SME product management activities
</li><li>Complete opportunity assessments including business cases on new ideas and concepts.
</li><li>Define optimum product economics for the approval in RPIC
</li></ul> 
Product management
 
 
<ul><li>Support the tracking and delivery of portfolio results as well as the results of new product/product enhancements to determine effectiveness and refine strategy development.
</li><li>Ensure product suite is continually updated to exceed cardholder and issuer expectations, industry standards, and competitive pressures. Support ownership of competitive assessments to feed into global product/product architect organization related to drive product development needs or bundled solutions
</li><li>Manage performance of existing products and issuer implementations.
</li><li>Continuously assess and optimize product economize to support issuance of right products for the right segments
</li><li>Support Commercialization and Account teams with customer facing small business expertise and support related to small business portfolio business development with banks and non-traditional partners
</li><li>Work with Commercialization and Account teams to develop solutions to support customer segment needs
</li><li>Work with Commercialization and Account teams to develop solutions to support customer segment needs and differentiate product offering
</li></ul> 
People leadership
 
 
<ul><li>Leveraging research and data analytics to expand and optimize the current business with the goal of reaching underpenetrated programs, product lines, and markets
</li><li>Drive product management discipline including: supporting the product value proposition, analyzing product economics, developing consumer engagement and portfolio optimization tools
</li></ul> 
All About You
 
 
<ul><li>Solid experience in the payment/technology industry in product management.
</li><li>Understanding of card issuing and payments technologies.
</li><li>Proven track record in bringing ideas from creation to execution.
</li><li>Strong operational/technical background within the payments and financial services industries.
</li><li>Strong leadership skills, able to get things done through influencing others
</li><li>Strong written and verbal communication skills, ability to present to customers and at conferences
</li><li>Strong business acumen
</li><li>Self-motivated with a proven track record of delivering success while operating within a matrix and team environment
</li><li>Proven experience, and network of relationships in the Fintech industry for the identification and development of opportunities where new and innovative technologies align with Mastercard&rsquo;s strategy.
</li><li>Understanding of competitive offerings and industry trends in the markets.</li></ul>
Corporate Security Responsibility 
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:<ul><li>
Abide by Mastercard&rsquo;s security policies and practices;</li><li>
Ensure the confidentiality and integrity of the information being accessed;</li><li>
Report any suspected information security violation or breach, and</li><li>
Complete all periodic mandatory security trainings in accordance with Mastercard&rsquo;s guidelines.</li></ul></div>

Director, Product Management - Small & Medium Enterprises

<div>
 
 Our Purpose
 
 
 
 
 Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we&rsquo;re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
 
 
 
 
 Title And Summary
 
 
 
 Director, Product Management - Small &amp; Medium Enterprises
 
 
 The Director Product Management will support the Head of SME Product Development EEMEA to lead the product management of SME solutions in EEMEA . These solutions will support Issuing distribution partners and Acquiring distribution partners as well as the end SME user. They may also support additional new distribution partners like the government, fintechs, and digital players.
 
 
 This role will work with the SME EEMEA Head, Global SME product team, Regional Commercialization Leads, regional delivery and account teams to develop a regional SME strategy, solutions and go to market plans to win more business and grow programs with our customers.
 
 
 
 Role
 
 
 
 Strategy
 
 
 <ul>
 <li>
 Drive EEMEA Small Business by developing a deep understanding of the segment through benchmarking, competitive analyses, and research; recommending best practices; and generating profitability analyses and business cases.
 </li>
 <li>
 Support the management of card and acquiring program for continued growth in the segment.
 </li>
 <li>
 Provide thought leadership on innovative programs, functionalities, and strategies Mastercard can implement with issuers.
 </li>
 <li>
 Utilize small business industry expertise to construct Mastercard&rsquo;s point of view on small business as a segment, as well as to guide issuers in creating their differentiated strategic approaches to the small business segment.
 
 
 
 </li>
 </ul>
 Product development
 
 
 <ul>
 <li>
 Support the segment and collaborate with regional management and specific issuers, acquirers &amp; partners on customized programs to optimize existing products for small businesses, including acquisition, usage/spend, &amp; retention tactics.
 </li>
 <li>
 Provide input into global SME product management activities
 </li>
 <li>
 Complete opportunity assessments including business cases on new ideas and concepts.
 </li>
 <li>
 Define optimum product economics for the approval in RPIC
 
 
 
 </li>
 </ul>
 Product management
 
 
 <ul>
 <li>
 Support the tracking and delivery of portfolio results as well as the results of new product/product enhancements to determine effectiveness and refine strategy development.
 </li>
 <li>
 Ensure product suite is continually updated to exceed cardholder and issuer expectations, industry standards, and competitive pressures. Support ownership of competitive assessments to feed into global product/product architect organization related to drive product development needs or bundled solutions
 </li>
 <li>
 Manage performance of existing products and issuer implementations.
 </li>
 <li>
 Continuously assess and optimize product economize to support issuance of right products for the right segments
 </li>
 <li>
 Support Commercialization and Account teams with customer facing small business expertise and support related to small business portfolio business development with banks and non-traditional partners
 </li>
 <li>
 Work with Commercialization and Account teams to develop solutions to support customer segment needs
 </li>
 <li>
 Work with Commercialization and Account teams to develop solutions to support customer segment needs and differentiate product offering
 
 
 
 </li>
 </ul>
 People leadership
 
 
 <ul>
 <li>
 Leveraging research and data analytics to expand and optimize the current business with the goal of reaching underpenetrated programs, product lines, and markets
 </li>
 <li>
 Drive product management discipline including: supporting the product value proposition, analyzing product economics, developing consumer engagement and portfolio optimization tools
 
 
 
 </li>
 </ul>
 
 All About You
 
 
 
 <ul>
 <li>
 Solid experience in the payment/technology industry in product management.
 </li>
 <li>
 Understanding of card issuing and payments technologies.
 </li>
 <li>
 Proven track record in bringing ideas from creation to execution.
 </li>
 <li>
 Strong operational/technical background within the payments and financial services industries.
 </li>
 <li>
 Strong leadership skills, able to get things done through influencing others
 </li>
 <li>
 Strong written and verbal communication skills, ability to present to customers and at conferences
 </li>
 <li>
 Strong business acumen
 </li>
 <li>
 Self-motivated with a proven track record of delivering success while operating within a matrix and team environment
 </li>
 <li>
 Proven experience, and network of relationships in the Fintech industry for the identification and development of opportunities where new and innovative technologies align with Mastercard&rsquo;s strategy.
 </li>
 <li>
 Understanding of competitive offerings and industry trends in the markets.
 
 
 
 </li>
 </ul>
 
 Corporate Security Responsibility
 
 
 
 All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
 
 
 <ul>
 <li>
 Abide by Mastercard&rsquo;s security policies and practices;
 </li>
 <li>
 Ensure the confidentiality and integrity of the information being accessed;
 </li>
 <li>
 Report any suspected information security violation or breach, and
 </li>
 <li>
 Complete all periodic mandatory security trainings in accordance with Mastercard&rsquo;s guidelines.
 </li>
 </ul>
</div>

Giunti Psychometrics Türkiye

<div>
 Marketing Executive &ndash; Giunti Psychometrics Turkiye
 
 
 Location: Istanbul, Turkiye
 
 Department: Marketing
 
 Reports to: Marketing Director
 
 Employment Type: Full-time
 
 
 About Giunti Psychometrics
 
 Giunti Psychometrics is a leading international provider of psychological assessment tools and solutions, headquartered in Italy and operating in over 20 countries.
 
 We combine scientific excellence with innovation to help professionals, organizations, and institutions understand and develop human potential.
 
 Giunti Psychometrics is Pearson Assessments&rsquo; trusted partner for the adaptation and distribution of psychological assessments in selected countries, such as Turkiye.
 
 Building on this heritage, Giunti Psychometrics Turkiye offers high-quality psychological assessments &mdash; including WISC-IV and MMPI-2 &mdash; and delivers professional training programs for psychologists, clinics, and institutions across Turkiye.
 
 
 About the Role
 
 We are looking for a creative, data-driven, and proactive Marketing Executive to support the planning, execution, and optimization of marketing activities across our digital and offline channels.
 
 This role is ideal for someone who wants to work in a scientific yet dynamic environment, combining marketing strategy, digital performance, and creative communication to promote Giunti&rsquo;s assessments and training programs in Turkiye.
 
 The Marketing Executive will work closely with the Marketing Director, the Sales team, and Giunti&rsquo;s internal and global teams to help grow brand awareness, generate leads, and drive adoption of our psychological assessment tools.
 
 
 Key Responsibilities
 
 &bull; Assist in the planning and execution of marketing campaigns to promote Giunti&rsquo;s tests and training programs in the clinical, educational, and organizational sectors.
 
 &bull; Coordinate the creation and localization of content for the website, social media, newsletters, and digital ads.
 
 &bull; Support the management of Google Ads, social media ads, and email marketing campaigns &mdash; monitoring performance and optimizing results.
 
 &bull; Help maintain and update website content (product pages, banners, landing pages) through coordination with internal and global teams.
 
 &bull; Manage and segment contact databases and email lists using CRM tools (such as Brevo).
 
 &bull; Collaborate with the sales team to align lead generation, customer communication, and campaign follow-up.
 
 &bull; Support the organization of events, webinars, and product launches.
 
 &bull; Track and report on marketing KPIs, campaign performance, and website analytics.
 
 &bull; Conduct market and competitor research to identify trends and new opportunities.
 
 &bull; Liaise with Giunti Italy and Spain marketing teams to ensure brand consistency and alignment with international campaigns.
 
 
 Qualifications
 
 &bull; Bachelor&rsquo;s degree in Marketing, Communication, Psychology, or Business Administration.
 
 &bull; Minimum 2&ndash;4 years of experience in marketing, preferably in education, healthcare, or B2B sectors.
 
 &bull; Understanding of digital marketing concepts (SEO, SEM, social media, content, and email marketing).
 
 &bull; Strong communication and writing skills in Turkish and English.
 
 &bull; Excellent organizational skills and attention to detail.
 
 &bull; Creative mindset with analytical thinking &mdash; able to interpret data and translate it into actionable insights.
 
 &bull; Team player who can coordinate effectively between internal and global teams.
 
 
 Technical Skills
 
 &bull; Proficiency in Microsoft Office and Google Workspace tools (Docs, Sheets, Drive, Meet).
 
 &bull; Experience with CRM and email automation platforms (e.g., Brevo, HubSpot, Mailchimp).
 
 &bull; Familiarity with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
 
 &bull; Basic knowledge of Google Analytics (GA4) and website performance tracking.
 
 &bull; Experience with social media management tools (Meta Business Suite, Buffer, or Hootsuite).
 
 &bull; Knowledge of Canva or similar tools for preparing simple visual materials is a plus.
 
 
 What We Offer
 
 &bull; Opportunity to be part of a global leader in psychological assessment and human development.
 
 &bull; A creative, collaborative, and international work environment.
 
 &bull; Professional development and learning opportunities within a growing organization.
 
 &bull; Competitive salary and performance-based incentives.
 
 
 How to Apply
 
 If you are passionate about marketing, psychology, and innovation &mdash; and want to contribute to a mission-driven organization &mdash; we&rsquo;d love to hear from you.
 
 Please submit your CV and a short motivation letter via LinkedIn or to [isil.yildiz@giuntipsy.com], with the subject line &ldquo;Marketing Executive Application &ndash; Giunti Psychometrics Turkiye .&rdquo;
</div>

Marketing executive

Konuşarak Öğren

Sadece bir staj de&#287;il, mobil uygulama b&uuml;y&uuml;mesinin gelece&#287;ine giden biletin!T&uuml;rkiye'nin lider EdTech (E&#287;itim Teknolojileri) &#351;irketi Konu&#351;arak &Ouml;&#287;ren'in veri odakl&#305; b&uuml;y&uuml;me motoruna do&#287;rudan katk&#305; sa&#287;layacak, dinamik bir Stajyer ar&#305;yoruz. E&#287;er mobil d&uuml;nyas&#305;n&#305;n gizemli kap&#305;lar&#305;n&#305; aralamaya, ASO (App Store Optimizasyonu), Apple Search Ads (ASA), veri analizi ve Yapay Zeka (AI) konular&#305;nda uzmanla&#351;maya haz&#305;rsan, do&#287;ru yerdesin!Konu&#351;arak &Ouml;&#287;ren Kimdir?Biz, on binlerce insan&#305;n &#304;ngilizce konu&#351;ma hedefine ula&#351;mas&#305;n&#305; sa&#287;layan, T&uuml;rkiye'nin en b&uuml;y&uuml;k online &#304;ngilizce e&#287;itim platformuyuz. Gelenekselin d&#305;&#351;&#305;na &ccedil;&#305;karak, ana dili &#304;ngilizce olan e&#287;itmenlerle birebir dersleri, &ouml;zel mentorluk sistemi ve %100 ba&#351;ar&#305; garantisini teknolojiyle birle&#351;tiriyoruz. B&uuml;y&uuml;me h&#305;z&#305;m&#305;zla pazarda fark yarat&#305;yor, s&uuml;rekli geli&#351;en ekibimize bu vizyonu payla&#351;acak bir tak&#305;m arkada&#351;&#305; ar&#305;yoruz.Bu Rol Senin &#304;&ccedil;in Neden Bir F&#305;rsat?Bu, ASO ve AI oda&#287;&#305;nda, ger&ccedil;ek bir Growth Hacking tecr&uuml;besi kazanaca&#287;&#305;n, portf&ouml;y&uuml;n&uuml; zenginle&#351;tirecek bir pozisyon. &Uuml;retti&#287;in her fikir, yapt&#305;&#287;&#305;n her analiz, y&uuml;z binlerce kullan&#305;c&#305;n&#305;n deneyimini ve &#351;irketin b&uuml;y&uuml;me grafi&#287;ini do&#287;rudan etkileyecek.Senden Beklediklerimiz:Stajyerlikten &ouml;te, &#351;irketin b&uuml;y&uuml;me stratejilerinde aktif rol alacaks&#305;n:<ul><li>ASO &#350;ampiyonu: App Store ve Google Play'de &quot;Konu&#351;arak &Ouml;&#287;ren&quot;i zirveye ta&#351;&#305;yacak anahtar kelime analizleri yapmak, yeni f&#305;rsatlar ke&#351;fetmek ve endeksleme &ccedil;al&#305;&#351;malar&#305;n&#305; y&ouml;netmek.</li><li>Apple Search Ads (ASA) Destek: Mevcut ASA kampanyalar&#305;n&#305;n performans&#305;n&#305; analiz ederek ROI'yi art&#305;racak optimizasyon &ouml;nerileri sunmak ve yeni kampanya kurgular&#305;na destek olmak.</li><li>D&ouml;n&uuml;&#351;&uuml;m Odakl&#305; Optimizasyon (CRO): App Store'da &Ouml;zel &Uuml;r&uuml;n Sayfalar&#305; (CPP) ve Google Play'de &Ouml;zel Ma&#287;aza Giri&#351;leri tasarlayarak farkl&#305; kullan&#305;c&#305; segmentleri i&ccedil;in A/B testleri kurgulamak ve sonu&ccedil;lar&#305; aksiyona &ccedil;evirmek.</li><li>Kullan&#305;c&#305; Aktivasyon Analizi: Kullan&#305;c&#305;lar&#305;n uygulamaya ilk ba&#351;lama an&#305;ndan (Onboarding) itibaren ya&#351;ad&#305;&#287;&#305; deneyimi analiz etmek, kritik darbo&#287;azlar&#305; tespit etmek ve aktivasyonu art&#305;racak hipotezleri test etmek.</li><li>Veri Odakl&#305; Karar Alma: Uygulama indirme, d&ouml;n&uuml;&#351;&uuml;m oranlar&#305;, kullan&#305;c&#305; davran&#305;&#351;&#305; gibi kritik metrikleri takip ederek, b&uuml;y&uuml;me stratejilerine y&ouml;n verecek anlaml&#305; i&ccedil;g&ouml;r&uuml;ler ve raporlar sunmak.</li><li>Yapay Zeka ile Otomasyon: ASO, raporlama ve pazarlama s&uuml;re&ccedil;lerindeki manuel i&#351;leri otomatikle&#351;tirmek i&ccedil;in yenilik&ccedil;i AI ara&ccedil;lar&#305;n&#305; ara&#351;t&#305;rmak ve entegre etmek.</li></ul>Arad&#305;&#287;&#305;m&#305;z Temel Yetenekler<ul><li>&Uuml;niversitelerin M&uuml;hendislik, &#304;statistik, Ekonomi, &#304;&#351;letme vb. ilgili b&ouml;l&uuml;mlerinde 3. veya 4. s&#305;n&#305;f &ouml;&#287;rencisi ya da yeni mezun.</li><li>Veri ve rakamlarla &ccedil;al&#305;&#351;may&#305; seven, analitik d&uuml;&#351;&uuml;nme becerisi geli&#351;mi&#351;.</li><li>Dijital pazarlama, mobil uygulamalar ve teknoloji d&uuml;nyas&#305;na kar&#351;&#305; sonsuz merakl&#305; ve &ouml;&#287;renmeye a&ccedil;.</li><li>&quot;Neden?&quot; diye sormaktan ve problem &ccedil;&ouml;zmekten keyif alan, proaktif bir yakla&#351;&#305;ma sahip.</li><li>Temel seviyede de olsa ASO, dijital reklamc&#305;l&#305;k (ASA, Google Ads) gibi konulara ilgi duyan.</li><li>Tercihen iyi derecede &#304;ngilizce bilen.</li><li>Tak&#305;m &ccedil;al&#305;&#351;mas&#305;na yatk&#305;n ve ileti&#351;im becerileri g&uuml;&ccedil;l&uuml;.</li></ul>Art&#305; Puan Kazand&#305;racak Beceriler: AppTweak/Sensor Tower gibi ASO ara&ccedil;lar&#305;, Figma/Canva, ChatGPT/Bard gibi AI ara&ccedil;lar&#305;n&#305; etkin kullanma, Google Analytics/Firebase bilgisi.Sana Sunduklar&#305;m&#305;z<ul><li>Ger&ccedil;ek Sorumluluk: T&uuml;rkiye'nin en yenilik&ccedil;i EdTech &#351;irketlerinden birinde portfolyona de&#287;er katacak ger&ccedil;ek projeler y&ouml;netme imkan&#305;.</li><li>Gelece&#287;in Meslekleri: Gelece&#287;in en &ccedil;ok aranan yetkinlikleri olan ASO, &Uuml;r&uuml;n Y&ouml;netimi ve AI konular&#305;nda uygulamal&#305; deneyim.</li><li>Kariyer Yolu: Staj sonras&#305; performans&#305;na ba&#287;l&#305; olarak tam zamanl&#305; kariyer f&#305;rsat&#305;.</li><li>Dinamik bir &ccedil;al&#305;&#351;ma ortam&#305;, etkinlikler.</li></ul>Lokasyon: &#304;stanbul/Bah&ccedil;elievlerE&#287;er sen de dil &ouml;&#287;renme devriminin bir par&ccedil;as&#305; olmak, milyonlarca kullan&#305;c&#305;n&#305;n hayat&#305;na dokunmak ve bunu yaparken en g&uuml;ncel teknolojileri kullanmak istiyorsan, ba&#351;vurunu heyecanla bekliyoruz!&#304;&#351; T&uuml;r&uuml;: StajUla&#351;&#305;m/Ta&#351;&#305;nma &#304;mkan&#305;:<ul><li>&#305;stanbul: &#304;&#351;e ula&#351;&#305;m imkan&#305; olmas&#305; veya &ccedil;al&#305;&#351;maya ba&#351;lamadan &ouml;nce ta&#351;&#305;nmay&#305; planl&#305;yor olmas&#305; gerekir (Zorunlu)</li></ul>Ba&#351;vuru Sorular&#305;:<ul><li>Stajyerlik s&uuml;resi boyunca bekledi&#287;iniz maa&#351;&#305; belirtiniz.</li></ul>

Product & Growth Marketing Stajyeri (ASO & AI Odaklı)

Gizli

<div>
 
 
 Chief Marketing Officer (CMO)
 
 
 
 We are a rapidly growing company in the financial services industry, developing innovative technology solutions. As we continue to expand across international markets, we are seeking an exceptional Chief Marketing Officer (CMO) to lead our global marketing vision.
 
 
 
 
 
 
 Position Summary
 
 
 
 The ideal candidate is a strategic leader with proven experience in both B2B and B2C marketing, a mastery of digital marketing ecosystems, and the ability to position the company as a global financial services brand.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Develop and execute the company&rsquo;s marketing strategy across domestic and global markets.
 </li>
 <li>
 Align marketing initiatives with overall corporate strategy and business goals.
 </li>
 <li>
 Build and lead a high-performing, innovative marketing team.
 </li>
 <li>
 Design data-driven acquisition and growth strategies, optimizing CAC and ROMI.
 </li>
 <li>
 Manage integrated marketing across SEO, SEM, content, social media, and performance channels.
 </li>
 <li>
 Strengthen the global brand identity with consistent communication across all regions.
 </li>
 <li>
 Drive market entry strategies and adapt campaigns to local dynamics.
 </li>
 <li>
 Manage the marketing budget and establish KPI/ROI-based performance systems.
 </li>
 <li>
 Collaborate closely with Product, Sales, Business Development, HR, and Technology teams.
 </li>
 <li>
 Build and maintain strong relationships with agencies, media, and partners within the financial services ecosystem.
 </li>
 <li>
 Ensure full compliance with marketing regulations and industry standards across all markets.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 At least 20 years of marketing experience, including 5+ years in senior leadership (CMO, VP Marketing, or Director) roles within financial services, tech, SaaS, or e-commerce.
 </li>
 <li>
 Proven expertise in both B2B and B2C marketing.
 </li>
 <li>
 Deep understanding of digital marketing platforms and strategies (SEO, SEM, content, growth, analytics).
 </li>
 <li>
 International experience in brand positioning and cross-cultural communication.
 </li>
 <li>
 Strong strategic thinking, analytical, and data-driven decision-making abilities.
 </li>
 <li>
 Exceptional leadership, communication, and mentoring skills.
 </li>
 <li>
 Fluency in English and Turkish.
 </li>
 <li>
 Proficiency in analytics and visualization tools (Google Analytics, Tableau, Power BI, etc.).
 </li>
 </ul>
 
 
</div>

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Product & Growth Marketing Stajyeri (ASO & AI Odaklı)

CMO