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fmcg sales manager

Smart Hires

The Role
 FMCG sales roles in the UAE/Dubai (e.g., Sales Executive, Manager, HORECA) focus on managing client relationships, expanding market share, and driving revenue for food products (dairy, frozen, edible oils, snacks). Key duties include achieving sales targets, managing orders, in-store merchandising, and expanding distribution channels. FMCG Sales Officer for F&B Core Responsibilities: • Sales & Distribution: Drive sales volume, achieve monthly/annual targets, and ensure product availability across supermarkets, hypermarkets, and smaller retail stores. • Account Management: Manage relationships with key accounts, including supermarkets, HORECA (hotels, restaurants, cafes), and B2B clients. • Field Operations: Conduct regular market visits to check stock levels, ensure proper merchandising, and monitor competitor activity. • Order Management: Process sales orders, ensure timely delivery, and handle collections/payments, often using a pre-sell model. • Reporting: Prepare daily/weekly sales reports, sales forecasts, and market feedback for management. • HORECA/B2B: Driving bulk sales to foodservice providers. • Modern Trade: Managing relationships with major retail chains. • Local sales: Direct distribution and sales to smaller retail outlets.
 
Requirements
 <ul>
<li>Experience: 1–5 years of experience in FMCG food sales within the UAE. • Licensing: Valid UAE Driving License is often mandatory for field roles. • Skills: Strong negotiation, relationship-building, and communication skills. • Knowledge: Understanding of the local retail landscape, including modern trade and traditional channels.</li>
</ul>
About the company
 Smart Hires, a division of Pagarani Enterprises LLC, is a professional recruitment firm dedicated to delivering end-to-end hiring solutions across the MENA and Asia regions. We specialize in sourcing, screening, and placing qualified professionals across multiple industries, ensuring the perfect alignment between client requirements and candidate capabilities. With a strong focus on quality, efficiency, and transparency, Smart Hires partners with businesses to simplify their talent acquisition process from candidate identification and interviews to onboarding support. Our approach combines local expertise with regional reach, helping companies build reliable teams and candidates find meaningful career opportunities.

Sales Officer

Better Bites

Job Title: Sales &amp; Operations Manager (FMCG) Location: DubaiDepartment: Sales &amp; Operations⸻Job Summary:The Sales &amp; Operations Manager is responsible for driving revenue growth, optimizing distribution, managing sales teams, and ensuring smooth operational execution across all FMCG channels. This role bridges sales strategy with supply chain execution to ensure product availability, market penetration, and profitability.Key Responsibilities:Sales &amp; Business Growth<ul><li>Develop and execute sales strategies to achieve volume, revenue, and market share targets</li></ul><ul><li>Manage key accounts, distributors, wholesalers, and modern trade partners</li></ul><ul><li>Identify new business opportunities, territories, and channel expansion</li></ul><ul><li>Monitor market trends, competitor activities, and consumer behavior</li></ul>Operations &amp; Supply Chain Coordination<ul><li>Forecast demand and coordinate with production, logistics, and procurement teams</li></ul><ul><li>Ensure optimal stock levels, on-time deliveries, and minimal stock-outs/overstocks</li></ul><ul><li>Oversee warehouse operations and route-to-market efficiency</li></ul><ul><li>Improve operational processes to reduce costs and increase service levels</li></ul>Team Leadership &amp; Performance Management<ul><li>Recruit, train, motivate, and manage sales and operations teams</li></ul><ul><li>Set KPIs, monitor performance, and conduct regular evaluations</li></ul><ul><li>Drive a performance culture focused on execution excellence</li></ul>Financial &amp; Commercial Management<ul><li>Manage sales budgets, trade spends, and operational costs</li></ul><ul><li>Analyze profitability by product, channel, and territory</li></ul><ul><li>Prepare sales forecasts, performance reports, and business reviews</li></ul>Compliance &amp; Reporting<ul><li>Ensure adherence to company policies, pricing structures, and regulatory standards</li></ul><ul><li>Maintain accurate documentation, contracts, and distributor agreements</li></ul>Qualifications &amp; Experience:<ul><li>Bachelor&rsquo;s degree in Business, Marketing, Supply Chain, or related field (MBA preferred)</li></ul><ul><li>5&ndash;10 years experience in FMCG sales and operations management</li></ul><ul><li>Strong experience managing distributors, field sales teams, and GT/MT channels</li></ul><ul><li>Proven ability to meet revenue targets and improve operational efficiency</li></ul>Key Skills &amp; Competencies:<ul><li>Strategic planning &amp; execution</li></ul><ul><li>Sales leadership &amp; negotiation</li></ul><ul><li>Supply chain &amp; inventory management</li></ul><ul><li>Data-driven decision making</li></ul><ul><li>Strong communication &amp; stakeholder management</li></ul><ul><li>ERP/CRM proficiency</li></ul>KPIs for Success<ul><li>Revenue growth &amp; market share</li></ul><ul><li>Distribution expansion &amp; numeric reach</li></ul><ul><li>OTIF (On-Time-In-Full) delivery performance</li></ul><ul><li>Inventory turnover &amp; working capital efficiency</li></ul><ul><li>Sales force productivity</li></ul>Job Type: Full-timePay: AED5,000.00 - AED6,000.00 per monthAbility to commute/relocate:<ul><li>Dubai: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Application Question(s):<ul><li>Do you have Driving License &amp; Car?</li></ul>Experience:<ul><li>Food &amp; Beverages Sales: 5 years (Required)</li></ul>Location:<ul><li>Dubai (Preferred)</li></ul>

Sales & Operations Manager

Al Mazroui

Requirements<ul><li>Minimum 5 years of experience in Fast-Moving Consumer Goods (FMCG) sales within the UAE</li><li>Strong network within retail chains, pharmacies, hypermarkets, and wholesale markets</li><li>Proven ability to meet and exceed sales targets</li><li>Excellent negotiation and communication skills</li><li>Valid UAE driving license</li><li>Bachelor&rsquo;s degree in Business Administration, Marketing, or related field</li></ul>Key Responsibilities<ul><li>Develop and implement effective sales strategies to achieve company targets</li><li>Expand and manage relationships with key accounts, pharmacies, supermarkets, and distributors</li><li>Increase product distribution and ensure strong in-store visibility</li><li>Identify new business opportunities across the UAE market</li><li>Monitor competitor activity and market trends</li><li>Prepare sales forecasts, reports, and performance analysis</li><li>Negotiate contracts and close agreements to maximize revenue</li></ul>Job Types: Full-time, PermanentApplication Question(s):<ul><li>Your current location?</li><li>How many years of FMCG sales experience do you have within the UAE? Please specify the exact number of years and product categories you handled.</li><li>Do you have valid UAE Driving License?</li><li>What is your expected salary?</li></ul>

Sales Specialist – Fast-Moving Consumer Goods (FMCG)

"Camelicious" - Emirates Industry for Camel Milk & Products

<div>
 
 
 Job Purpose
 
 
 
 The Country Sales &amp; Marketing Manager &ndash; Dairy (UAE) is responsible for leading and driving the overall commercial strategy, sales performance, distributor management, and market execution for Camelicious in the UAE. The role will ensure sustainable business growth, profitable market expansion, and best-in-class execution across all FMCG channels, including Modern Trade, Traditional Trade, and Food Service.
 
 
 The role requires a commercially astute leader with strong distributor management expertise, deep understanding of the UAE retail and dairy landscape, and proven P&amp;L accountability. The incumbent will act as the key interface between Camelicious and its distributors, key accounts, and internal cross-functional teams to ensure alignment, operational excellence, and market leadership.
 
 
 
 Key Responsibilities
 
 
 
 
 1. Business Leadership &amp; Strategy
 
 
 <ul>
 <li>
 Develop and execute a comprehensive UAE country business strategy aligned with Camelicious&rsquo; regional and global objectives.
 </li>
 <li>
 Drive revenue growth, profitability, and market share expansion in the UAE dairy segment.
 </li>
 <li>
 Identify and capitalize on growth opportunities across Modern Trade, Traditional Trade, and Food Service channels.
 </li>
 <li>
 Monitor and analyze market trends, competitor activity, pricing dynamics, and consumer behavior to inform strategic decisions.
 </li>
 <li>
 Act as the primary communication link between key customers, distributors, and internal stakeholders to ensure customer satisfaction and operational alignment.
 </li>
 <li>
 Proactively manage and resolve customer issues and complaints to maintain trust and strengthen long-term partnerships.
 </li>
 </ul>
 
 
 2. Distributor Management &amp; Route-to-Market
 
 
 <ul>
 <li>
 Lead and manage strategic distributor partnerships to ensure alignment with Camelicious&rsquo; commercial objectives.
 </li>
 <li>
 Define and monitor clear KPIs for distribution efficiency, market coverage, visibility, sell-out performance, and inventory management.
 </li>
 <li>
 Conduct regular distributor performance reviews and lead Joint Business Planning (JBP) initiatives.
 </li>
 <li>
 Optimize route-to-market (RTM) strategy, ensuring effective coverage, service levels, and cost efficiency.
 </li>
 <li>
 Drive distributor capability building through training, process improvements, and operational excellence initiatives.
 </li>
 </ul>
 
 
 3. Business Development &amp; Sales Strategy
 
 
 <ul>
 <li>
 Lead negotiations and closure of Business Development Agreements (BDAs) with key retail chains, securing favorable commercial terms for Camelicious.
 </li>
 <li>
 Develop accurate volume forecasts and sales plans to achieve annual and quarterly targets.
 </li>
 <li>
 Collaborate with Sales Supervisors and senior leadership to design and implement sales strategies.
 </li>
 <li>
 Develop and execute territory-wise product penetration plans and ensure consistent follow-up on implementation.
 </li>
 <li>
 Identify new business opportunities and expand Camelicious&rsquo; presence across key retail and food service accounts.
 </li>
 </ul>
 
 
 4. Key Account Management
 
 
 <ul>
 <li>
 Ensure timely and accurate delivery of products and services to key accounts in coordination with distributors and logistics teams.
 </li>
 <li>
 Develop and execute Key Account Management (KAM) strategies in collaboration with distributor partners.
 </li>
 <li>
 Monitor product availability across all seven emirates in the UAE, ensuring 24/7 market presence and minimal stock-outs.
 </li>
 <li>
 Drive initiatives to improve shelf space allocation, planogram compliance, and brand visibility versus competitors.
 </li>
 <li>
 Strengthen strategic relationships with key retail partners through data-driven performance reviews and commercial planning.
 </li>
 </ul>
 
 
 5. Reporting, Analytics &amp; Performance Management
 
 
 <ul>
 <li>
 Prepare and present regular sales performance reports, forecasts, and business reviews to internal and external stakeholders.
 </li>
 <li>
 Track key account performance metrics, including sell-in, sell-out, distribution coverage, and profitability.
 </li>
 <li>
 Provide data-driven insights and actionable recommendations to improve sales performance and operational efficiency.
 </li>
 </ul>
 
 
 6. Marketing &amp; In-Store Execution
 
 
 <ul>
 <li>
 Lead and manage trade marketing initiatives including in-store sampling, activations, and promotional campaigns in hypermarkets and key retail outlets.
 </li>
 <li>
 Develop and implement annual marketing plans aligned with the overall sales strategy.
 </li>
 <li>
 Monitor and evaluate the effectiveness of marketing initiatives and report performance against objectives.
 </li>
 </ul>
 
 
 7. Inventory &amp; Stock Management
 
 
 <ul>
 <li>
 Monitor SKU stock levels across distributor warehouses and retail outlets, coordinating with Production and Supply Chain teams to maintain optimal inventory.
 </li>
 <li>
 Ensure compliance with rental agreements related to shelf displays, endcaps, and merchandising standards in hypermarkets.
 </li>
 <li>
 Identify slow-moving and near-expiry products and implement liquidation or promotional strategies to minimize wastage and write-offs.
 </li>
 </ul>
 
 
 8. Financial Management &amp; Compliance
 
 
 <ul>
 <li>
 Follow up on customer payments and coordinate with Finance to ensure reconciliation with tax invoices and credit terms.
 </li>
 <li>
 Oversee product listings and shelf placement for new product launches in retail stores.
 </li>
 <li>
 Maintain strong financial discipline in budgeting, forecasting, and P&amp;L management.
 </li>
 </ul>
 
 
 9. Market Intelligence &amp; R&amp;D Support
 
 
 <ul>
 <li>
 Collect and analyze market intelligence, consumer insights, and competitive data to support R&amp;D and product innovation.
 </li>
 <li>
 Provide regular feedback to internal teams on product performance, market acceptance, and opportunities for improvement.
 </li>
 </ul>
 
 
 Qualifications &amp; Experience
 
 
 
 
 Educational Qualification
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business Administration, Sales, Marketing, or a related field.
 </li>
 <li>
 MBA is preferred.
 </li>
 </ul>
 
 
 Professional Experience
 
 
 <ul>
 <li>
 Minimum
 
 8&ndash;12+ years of FMCG leadership experience
 
 , preferably in the dairy sector.
 </li>
 <li>
 At least
 
 5+ years of experience in national sales management
 
 , with proven distributor management expertise.
 </li>
 <li>
 Demonstrated experience managing sales teams across UAE and GCC markets.
 </li>
 <li>
 Strong knowledge of FMCG trends, particularly in premium dairy products.
 </li>
 </ul>
 
 
 Key Competencies
 
 
 <ul>
 <li>
 Strong negotiation and contract management skills.
 </li>
 <li>
 Proven leadership and people management capability.
 </li>
 <li>
 Excellent communication, presentation, and stakeholder management skills.
 </li>
 <li>
 Demonstrated ability to operate in a fast-paced, high-growth commercial environment.
 </li>
 <li>
 Deep understanding of UAE market dynamics and distributor ecosystems.
 </li>
 <li>
 Proven P&amp;L ownership and financial acumen, including budgeting and reconciliation.
 </li>
 <li>
 Strong cross-functional collaboration with Sales, Marketing, Supply Chain, Finance, and R&amp;D teams.
 </li>
 </ul>
 
 
 Language Skills
 
 
 <ul>
 <li>
 Fluency in English is required.
 </li>
 <li>
 Arabic language proficiency is highly advantageous.
 </li>
 </ul>
 
 
</div>

Country Sales & Marketing Manager

Unilever

<div>JOB PURPOSE
Unilever is the place where you can bring your purpose to life with the work that you do &ndash; creating a better business and a better world. If you have a growth mind set, then this role is just for you!
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
1.Sales Ownership &amp; Customer Management<ul><li>
Own total turnover (TO) and sales delivery by customer across Modern Trade.</li><li>
Set annual customer‑level targets for volume, sales, promo investments, and profitability.</li><li>
Lead customer business reviews, JBPs, and full review cycles.</li><li>
Build annual activity calendars and promo agreements with key accounts and local chains.</li><li>
Manage assortment, innovation listings, activation, and distribution across MT and local chains.</li><li>
Manage GRVs, returns, reconciliations, payment follow-ups, and claims resolution.</li></ul><div></div>
2. Retail Execution &amp; Perfect Store Compliance<ul><li>
Drive perfect in-store performance in coordination with execution/field teams.</li><li>
Track OSA, OSD, and SOS using the 6Ps and enforce accountability for Perfect Store standards.</li><li>
Conduct store and market visits across channels to assess execution and identify opportunities.</li><li>
Lead performance assessments: Perfect Store score, cabinet availability, pricing compliance, SOS, and retail execution.</li><li>
Manage asset deployment and counterparty performance across stores.</li></ul><div></div>
3. Planning, Forecasting &amp; Investment Optimization<ul><li>
Lead and maintain sales and spend trackers with accurate daily, weekly, and monthly reporting.</li><li>
Drive bottom‑up planning including TTS control, promo intensity, activation planning, and in-store investment optimization.</li><li>
Manage MT trade spends including store‑level deals, promotions, and investments.</li><li>
Ensure end‑to‑end execution of retail strategy with actionable reporting to management.</li></ul><div></div>
4. Omni-Channel &amp; Digital Execution<ul><li>
Lead omni‑channel activation planning including online listings, visibility, and availability.</li><li>
Secure listings for core SKUs, innovations, and priority items across online &amp; offline MT customers.</li></ul><div></div>
5. Insights, Analytics &amp; Strategic Recommendations<ul><li>
Analyze EPOS data to track sell‑out, availability, share, and execution performance.</li><li>
Share strategic insights and recommendations with internal stakeholders to drive growth.</li></ul>
WHAT YOU NEED TO SUCCEED
Experiences &amp; Qualifications<ul><li>
Undergraduate Degreed (Bachelors is minimum requirement)</li><li>
8 years + of UAE FMCG Experience is a must</li><li>
UAE Modern Trade Experience is a must</li><li>
Frozen Category Experience is preferable</li><li>
A strong account executive or management track record</li></ul>
Skills<ul><li>
Teamwork &amp; Collaboration</li><li><ul><li>Structured selling</li><li>Oral and written communication
</li><li>Numeracy
</li><li>Listening
</li><li>Time management
</li><li>Planning
</li><li>Analytical
</li></ul></li></ul>Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.</div>

Modern Trade Assistant Manager UAE

AWS DISTRIBUTION

JOB DESCRIPTIONPosition: Purchase Manager &ndash; Electronics &amp; FMCG DivisionDepartment: Procurement / Supply Chain Reports To: Supply Chain Manager / Operations ManagerJob SummaryThe Purchase Manager &ndash; Electronics &amp; FMCG Division is responsible for managing the procurement of electronic products and fast-moving consumer goods to ensure timely availability, cost efficiency, and quality compliance. The role focuses on supplier sourcing, negotiation, inventory coordination, and alignment with sales and operational requirements.Key Responsibilities<ul><li>Plan and execute procurement strategies for Electronics and FMCG products</li><li>Source, evaluate, and onboard suppliers locally and internationally</li><li>Negotiate pricing, payment terms, lead times, and contracts with vendors</li><li>Ensure availability of stock in line with sales forecasts and demand plans</li><li>Coordinate with warehouse, logistics, and sales teams for smooth operations</li><li>Monitor inventory levels to avoid stock-outs and overstocking</li><li>Ensure product quality, specifications, and compliance with company standards</li><li>Track market trends, pricing movements, and competitor activities</li><li>Manage purchase orders, documentation, and supplier performance reviews</li><li>Ensure compliance with company policies, import/export regulations, and audits</li><li>Identify cost-saving opportunities and improve procurement efficiency</li><li>Handle supplier issues, disputes, and claims professionally</li></ul>Qualifications &amp; Requirements<ul><li>Bachelor&rsquo;s degree in Business Administration, Supply Chain, Procurement, or related field</li><li>5&ndash;7 years of experience in purchasing/procurement, preferably in Electronics &amp; FMCG</li><li>Strong knowledge of local and international sourcing</li><li>Experience with ERP systems and procurement software</li><li>Excellent negotiation, analytical, and communication skills</li><li>Ability to manage multiple categories and high-volume SKUs</li><li>Strong commercial awareness and decision-making skills</li></ul>Job Type: Full-time

Purchase Manager - Electronics & FMCG

Merchant Guardian Electronics Trading LLC

Merchant Guardian &ndash; UAEDubai, Sharjah, Abu Dhabi, Ajman, Ras Al Khaimah LocationsSalary: AED 4,000 &ndash; 12,000 per month (based on experience &amp; proven merchant network) + Uncapped CommissionsJob Type: Full-time | Field SalesAbout Merchant GuardianMerchant Guardian is a growing fintech channel partner supporting banks and payment service providers in merchant onboarding, POS deployment, and payment acceptance. We work with SMEs and retailers across the UAE, providing secure and compliant digital payment solutions.Position SummaryWe are hiring Assistant Manager &ndash; POS Field Sales professionals with a mandatory, active merchant network in the UAE. This role is ideal for mid-level field sales talent coming from Telecom (Etisalat/DU channel sales), FMCG distribution, electronics distribution, logistics onboarding, food distribution, merchant acquiring, or any field-heavy role dealing with SME decision-makers.High performers have a clear path to promotion into a Manager role.Responsibilities&middot; Use your existing merchant network to acquire merchants quickly&middot; Prospect and onboard new merchants across retail, F&amp;B, salons, services, and SMEs&middot; Promote POS terminals and payment acceptance solutions&middot; Conduct product demos and explain pricing and settlement&middot; Submit accurate merchant KYC documentation&middot; Consistently achieve monthly merchant acquisition targets&middot; Maintain daily sales reports and market insights&middot; Provide basic after-sales support and coordinate merchant activationRequirements (Must-Haves)&middot; Existing merchant network in the UAE that can be tapped immediately&middot; 1&ndash;4 years of UAE field sales experience&middot; Background in telecom, FMCG, electronics distribution, courier/logistics onboarding, or similar&middot; Strong relationship-building and negotiation skills&middot; Solid understanding of UAE SME/retail market&middot; Target-driven, self-motivated, and confident in field work&middot; Driving license is a strong advantage&middot; POS or payments experience is a plus but not requiredWhat We Offer&middot; Assistant Manager Grade&middot; Salary range: AED 4,000 &ndash; 12,000, depending on experience &amp; network strength&middot; Uncapped commissions + attractive incentives&middot; Clear career pathway to Manager for top performers&middot; Product, sales, and compliance training&middot; Fast-growth fintech environment with strong banking partnersJob Types: Full-time, PermanentPay: AED4,000.00 - AED12,000.00 per monthApplication Question(s):<ul><li>Are you currently in the UAE? </li><li>Do you have an existing merchant network which can be tapped immediately for POS/Payments solution selling?</li></ul>

Assistant Manager – POS Field Sales (Merchant Acquisition)

Explore 3074+ Fmcg sales manager in Dubai this February. Find roles across top companies and apply now to boost your career.