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lead consumer insights analyst

Philip Morris International

<div>PMI wants to work with the best talent available. Our diverse workforce of around 73,500 people speaks more than 80 languages. Our priority is to attract, support, and retain individuals from across the planet &ndash; no matter their age, gender, religion, or disability. Our people are our greatest strength, and we're proud of our culture of openness and respect. We believe that this is a big part of what makes PMI such a great place to work. Do you have strong social skills and analytical thinking, are you customer oriented and do you want to work for a Top Employer with international career opportunities 
If so, then please keep on reading. 
We are looking for a Consumer Insight &amp; Analytics Lead who will work in Istanbul and be responsible for driving consumer understanding and data-driven decision-making by leveraging advanced analytics, research methodologies, and insight generation tools to support the delivery of the business strategy and growth objectives. 
Read further if you want to learn what the main responsibilities of the role are 
<ul><li>
6&ndash;8 years of experience in market research or consumer insights</li><li>
Strong analytical thinking and problem-solving skills</li><li>
Solid knowledge of quantitative and qualitative research methodologies</li><li>
Proven experience in designing, executing, and analyzing research projects</li><li>
Ability to translate data into actionable business insights</li><li>
Excellent communication and storytelling skills</li><li>
Experience working with external research agencies is a plus</li><li>
Fluent in English (written and spoken</li></ul> 
What You&rsquo;ll Do:<ul><li>
Lead and manage end-to-end consumer research projects</li><li>
Collaborate with cross-functional teams to translate insights into strategy</li><li>
Monitor market trends and consumer behavior</li><li>
Ensure high-quality research outputs that support business decisions</li><li>
Present findings to senior stakeholders in a clear and impactful way</li></ul> 
One more thing: at Philip Morris we see equal pay for equal work between woman and men as the baseline standard for equality. Our good intentions do match our practices as we achieved the Global Equal Salary Certification. Moreover, we invest in creating a diverse workforce &amp; a culture based on personal and career development, both on local as well as international level.</div>

Lead Consumer Insights & Analyst

<div>
 PMI wants to work with the best talent available. Our diverse workforce of around 73,500 people speaks more than 80 languages. Our priority is to attract, support, and retain individuals from across the planet &ndash; no matter their age, gender, religion, or disability. Our people are our greatest strength, and we're proud of our culture of openness and respect. We believe that this is a big part of what makes PMI such a great place to work. Do you have strong social skills and analytical thinking, are you customer oriented and do you want to work for a Top Employer with international career opportunities
 
 
 If so, then please keep on reading.
 
 
 We are looking for a Consumer Insight &amp; Analytics Lead who will work in Istanbul and be responsible for driving consumer understanding and data-driven decision-making by leveraging advanced analytics, research methodologies, and insight generation tools to support the delivery of the business strategy and growth objectives.
 
 
 Read further if you want to learn what the main responsibilities of the role are
 
 
 <ul>
 <li>
 6&ndash;8 years of experience in market research or consumer insights
 </li>
 <li>
 Strong analytical thinking and problem-solving skills
 </li>
 <li>
 Solid knowledge of quantitative and qualitative research methodologies
 </li>
 <li>
 Proven experience in designing, executing, and analyzing research projects
 </li>
 <li>
 Ability to translate data into actionable business insights
 </li>
 <li>
 Excellent communication and storytelling skills
 </li>
 <li>
 Experience working with external research agencies is a plus
 </li>
 <li>
 Fluent in English (written and spoken
 
 
 </li>
 </ul>
 
 What You&rsquo;ll Do
 
 
 
 <ul>
 <li>
 Lead and manage end-to-end consumer research projects
 </li>
 <li>
 Collaborate with cross-functional teams to translate insights into strategy
 </li>
 <li>
 Monitor market trends and consumer behavior
 </li>
 <li>
 Ensure high-quality research outputs that support business decisions
 </li>
 <li>
 Present findings to senior stakeholders in a clear and impactful way
 
 
 </li>
 </ul>
 One more thing: at Philip Morris we see equal pay for equal work between woman and men as the baseline standard for equality. Our good intentions do match our practices as we achieved the Global Equal Salary Certification. Moreover, we invest in creating a diverse workforce &amp; a culture based on personal and career development, both on local as well as international level.
 
 
 
 16962
 
</div>

NielsenIQ

<div><div><div>Please note that this role is for Black Sea Region (Trabzon - Erzurum- Samsun).
This managarial role supports field work activities enablement and administration trageting data driven field methodology compliance &amp; quality data collection validations based on QCT Analyst, insights. This role includes team management responsibilities.<ul><li>
Field Enablement and Administration</li><li>
Auditor support (Phone, chat with auditors)</li><li>
Visit planning activities/ Store visit re-assignments</li><li>
FW progress monitoring (RA, RRES, NIV, etc.)</li><li>
Conduct physical store check/control (including alternative checks during the extraordinary periods) if assigned by QCTA or other stakeholders.</li><li>
Panel controls (recruitment, TLS, PLS, etc.)</li><li>
Special projects coordination and status</li><li>
Store recruitment coordination and monitoring, and support in recruitment activity</li><li>
Provide support to internal and external clients field visits</li><li>
Support Auditors on improving store collaboration</li><li>
Field methodology compliance &amp; Quality collection maintenance</li><li>
Monthly/weekly quality action plans alignment with QCT Analyst</li><li>
On-the-ground action driven by QCT Analyst insights and periodic reports</li><li>
Report action points feedback and status to Delivery Leader and QCT Analyst</li><li>
Team management</li><li>
Resource management (Hiring, interviews, resignation, related paperwork)</li><li>
KPI monitoring &amp; compliance</li><li>
Provide on-the-job training and ad-hoc coaching of Auditors.</li><li>
Hardware management (Device preparation for Auditors)</li><li>
Finance and expense management</li></ul></div></div><div><div><h2 class="jobSectionHeader">
Qualifications</h2></div><div><ul><li>
College degree preferred (depending on the market minimum years of experience may be stated)</li><li>
Proficiency in Local language of markets in scope is required and English is preferred</li><li>
Knowledge of Field Audit Methodology, CDAR tools and processes (highly preferred)</li><li>
Professional maturity in relation to others and to work, which enable effectiveness while dealing with pressures and difficulties of a dynamic work environment</li><li>
Ability to come to an understanding of a situation, task, problem, opportunity</li><li>
Proficiency in collaboration tools (MS Office, Chat s/w)</li></ul></div></div><div><div><h2 class="jobSectionHeader">
Additional Information</h2></div><div></div><div>
Our Benefits<ul><li>
Flexible working environment</li><li>
Volunteer time off</li><li>
LinkedIn Learning</li><li>
Employee-Assistance-Program (EAP)</li></ul>

About NIQ
NIQ is the world&rsquo;s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights&mdash;delivered with advanced analytics through state-of-the-art platforms&mdash;NIQ delivers the Full View&trade;. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world&rsquo;s population.
For more information, visit NIQ.com
Want to keep up with our latest updates? 


Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion</div></div></div>

Field Team Leader

Mattel EMEA

<div>
 
 CREATIVITY IS OUR SUPERPOWER.
 
 It&rsquo;s our heritage and it&rsquo;s also our future. Because we don&rsquo;t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard&mdash;when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
 
 
 
 Job Purpose
 
 
 
 To lead the consumer and shopper insights function for the PEM region (Poland, Greece, Turkey, South Africa, Export Markets &amp; Middle East), ensuring alignment with the broader EMEA strategy. This role involves leading small team, managing insight projects, and developing strategic insights that inform brand and business decisions. The position works closely with local markets and the EMEA insights team to ensure that insights are actionable, decisive, and implemented swiftly to drive business outcomes. Agility in decision-making and the ability to influence stakeholders at all levels are key to the success of this role.
 
 
 Main Tasks and Accountabilities
 
 
 <ul>
 <li>
 Lead the Consumer, Business, and Shopper insights function for the PEM region, ensuring alignment with EMEA-wide objectives.
 </li>
 <li>
 Transform Market Insights into strong strategic plans to unlock opportunities and maximize volume in the region
 </li>
 <li>
 Make decisive strategic recommendations based on consumer insights to inform PEM&rsquo;s brand strategy, marketing decisions, and business outcomes.
 </li>
 <li>
 Manage a small team in delivering insights with agility, ensuring quick turnarounds and high impact across PEM markets.
 </li>
 <li>
 Ensure all insights are actionable and relevant, helping teams seize opportunities quickly and effectively.
 </li>
 <li>
 Influence key stakeholders across the PEM region and EMEA leadership by presenting compelling, data-driven insights that shape strategic decision-making.
 </li>
 <li>
 Collaborate with the EMEA insights team to maintain consistency in methodologies and frameworks, ensuring PEM-specific insights contribute to regional goals.
 </li>
 <li>
 Present key findings to PEM leadership, delivering persuasive, clear, and concise reports that guide strategic decisions.
 </li>
 <li>
 Oversee the planning and execution of both qualitative and quantitative research projects, ensuring efficient and agile project management.
 </li>
 <li>
 Monitor category and brand performance at retail, providing sharp, actionable insights to local teams (Sales, Finance, Marketing) and contributing to broader EMEA projects.
 
 
 </li>
 </ul>
 
 What We&rsquo;re Looking For
 
 
 
 <ul>
 <li>
 University degree in social science, business administration, or a related field.
 </li>
 <li>
 At least 4-6 years of experience in a similar role, focused on strategy development and insights within a smaller region (PEM or similar).
 </li>
 <li>
 Experience in transforming Insights into powerful strategic plans to unlock opportunities and maximize business
 </li>
 <li>
 Experience leading a small team and conducting research projects, with a focus on market, consumer, and shopper insights.
 </li>
 <li>
 Experience working in a matrix organization and aligning regional strategies with broader EMEA business goals.
 </li>
 <li>
 Proven ability to influence stakeholders and lead strategy development, demonstrating agility and quick, informed decision-making in a multicultural environment.
 
 
 </li>
 </ul>
 
 Skills Required
 
 
 
 <ul>
 <li>
 Strong leadership skills with the ability to manage a small team and make quick, informed decisions that drive key initiatives forward.
 </li>
 <li>
 Decisive and proactive in communicating insights to a range of stakeholders, including local leadership, brand teams, and research partners.
 </li>
 <li>
 Agility in decision-making and ability to pivot strategies quickly in a fast-paced environment.
 </li>
 <li>
 Exceptional influencing skills to engage and persuade stakeholders across different levels and departments, driving the adoption of insights-based strategies.
 </li>
 <li>
 Results-driven, self-motivated, with a strong ability to lead initiatives and act swiftly to meet business objectives.
 </li>
 <li>
 Excellent interpersonal skills, capable of managing relationships and fostering collaboration across different regions and departments.
 </li>
 <li>
 Strong project management skills with the ability to multitask and prioritize effectively in a dynamic environment.
 </li>
 <li>
 Experience working with syndicated data sources and research vendors, ensuring clarity and alignment on project goals.
 </li>
 <li>
 Understanding of marketing strategies, budgeting processes, and consumer behavior analysis.
 </li>
 <li>
 Proficient in MS Office, with experience in business intelligence tools (e.g., Tableau) being an advantage.
 </li>
 <li>
 Knowledge of local PEM languages and culture is valuable.
 
 
 </li>
 </ul>
 Don&rsquo;t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you&rsquo;re excited about this role but your past experience doesn&rsquo;t align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here! You may be just the right candidate for this or other roles.
 
 
 
 How We Work
 
 
 
 We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors
 
 
 <ul>
 <li>
 We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
 </li>
 <li>
 We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
 </li>
 <li>
 We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
 
 
 </li>
 </ul>
 
 Our Approach to Flexible Work:
 
 
 We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
 
 
 
 Who We Are
 
 
 
 Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas &amp; Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world&rsquo;s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
 
 
 Mattel&rsquo;s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
 
 
 Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .
 
 
 Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.
 
 
 Videos to watch
 
 
 The Culture at Mattel
 
 
 Corporate Philanthropy
</div>

Commercial Intelligence & Insights Manager

Mattel, Inc.

<div>CREATIVITY IS OUR SUPERPOWER. It&rsquo;s our heritage and it&rsquo;s also our future. Because we don&rsquo;t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard&mdash;when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
Job Purpose:
To lead the consumer and shopper insights function for the PEM region (Poland, Greece, Turkey, South Africa, Export Markets &amp; Middle East), ensuring alignment with the broader EMEA strategy. This role involves leading small team, managing insight projects, and developing strategic insights that inform brand and business decisions. The position works closely with local markets and the EMEA insights team to ensure that insights are actionable, decisive, and implemented swiftly to drive business outcomes. Agility in decision-making and the ability to influence stakeholders at all levels are key to the success of this role. 
Main Tasks and Accountabilities:<ul><li>
Lead the Consumer, Business, and Shopper insights function for the PEM region, ensuring alignment with EMEA-wide objectives.</li><li>
Transform Market Insights into strong strategic plans to unlock opportunities and maximize volume in the region</li><li>
Make decisive strategic recommendations based on consumer insights to inform PEM&rsquo;s brand strategy, marketing decisions, and business outcomes.</li><li>
Manage a small team in delivering insights with agility, ensuring quick turnarounds and high impact across PEM markets.</li><li>
Ensure all insights are actionable and relevant, helping teams seize opportunities quickly and effectively.</li><li>
Influence key stakeholders across the PEM region and EMEA leadership by presenting compelling, data-driven insights that shape strategic decision-making.</li><li>
Collaborate with the EMEA insights team to maintain consistency in methodologies and frameworks, ensuring PEM-specific insights contribute to regional goals.</li><li>
Present key findings to PEM leadership, delivering persuasive, clear, and concise reports that guide strategic decisions.</li><li>
Oversee the planning and execution of both qualitative and quantitative research projects, ensuring efficient and agile project management.</li><li>
Monitor category and brand performance at retail, providing sharp, actionable insights to local teams (Sales, Finance, Marketing) and contributing to broader EMEA projects.</li></ul> 
What We&rsquo;re Looking For:<ul><li>
University degree in social science, business administration, or a related field.</li><li>
At least 4-6 years of experience in a similar role, focused on strategy development and insights within a smaller region (PEM or similar).</li><li>
Experience in transforming Insights into powerful strategic plans to unlock opportunities and maximize business</li><li>
Experience leading a small team and conducting research projects, with a focus on market, consumer, and shopper insights.</li><li>
Experience working in a matrix organization and aligning regional strategies with broader EMEA business goals.</li><li>
Proven ability to influence stakeholders and lead strategy development, demonstrating agility and quick, informed decision-making in a multicultural environment.</li></ul>
Skills Required:<ul><li>
Strong leadership skills with the ability to manage a small team and make quick, informed decisions that drive key initiatives forward.</li><li>
Decisive and proactive in communicating insights to a range of stakeholders, including local leadership, brand teams, and research partners.</li><li>
Agility in decision-making and ability to pivot strategies quickly in a fast-paced environment.</li><li>
Exceptional influencing skills to engage and persuade stakeholders across different levels and departments, driving the adoption of insights-based strategies.</li><li>
Results-driven, self-motivated, with a strong ability to lead initiatives and act swiftly to meet business objectives.</li><li>
Excellent interpersonal skills, capable of managing relationships and fostering collaboration across different regions and departments.</li><li>
Strong project management skills with the ability to multitask and prioritize effectively in a dynamic environment.</li><li>
Experience working with syndicated data sources and research vendors, ensuring clarity and alignment on project goals.</li><li>
Understanding of marketing strategies, budgeting processes, and consumer behavior analysis.</li><li>
Proficient in MS Office, with experience in business intelligence tools (e.g., Tableau) being an advantage.</li><li>
Knowledge of local PEM languages and culture is valuable.</li></ul> 
Don&rsquo;t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you&rsquo;re excited about this role but your past experience doesn&rsquo;t align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here! You may be just the right candidate for this or other roles. 
 
How We Work: 
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:<ul><li>
We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.</li><li>
We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.</li><li>
We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.</li></ul>
Our Approach to Flexible Work: 
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
Who We Are: 
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas &amp; Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world&rsquo;s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel&rsquo;s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers. 
 
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.
Videos to watch: 
The Culture at Mattel 
Corporate Philanthropy</div>

Google

<div><h3 class="jobSectionHeader">Minimum qualifications:</h3><ul>
<li>Bachelor's degree or equivalent practical experience. 
</li>
<li>4 years of experience in marketing, brand management, strategy consulting.</li>
<li>Ability to communicate in English and Turkish fluently to support client relationship management in this region.</li></ul> 
<h3 class="jobSectionHeader">
Preferred qualifications:</h3><ul>
<li>Experience in marketing technical products.</li>
<li>Ability to be a thinker who uses data-driven insights to craft compelling narratives and influence product strategy.</li>
<li>Ability to be a bias for action and a relentless focus on execution.</li>
<li>Ability to translate technical features into clear value propositions to various audiences (B2B and B2C).</li>
<li>Proven track record in product marketing, specifically developing go-to-market strategies that successfully drive product adoption and business growth.</li>
<li>Passion for Artificial Intelligence (AI).</li>
</ul><div><h2 class="jobSectionHeader">About the job</h2>
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
 
 
We are seeking a Product Marketing Manager to join our dynamic team. This is a role for a true marketing athlete&mdash;a creative, analytical, and agile leader who is passionate about understanding what drives human behavior and business growth. You will not be tied to a single product line; instead, you will be a partner who can move fluidly between issues, from shaping the go-to-market for a new AI-powered Ads feature one quarter to driving adoption for a core consumer product the next. You are an Artificial Intelligence (AI) enthusiast and a first-principles thinker who can translate technology into compelling value for any audience Business-to-Business or Business-to-Consumer (B2B or B2C). If you excel at building relationships, grow in a fast-paced environment, and are driven to connect deep insights to tangible outcomes, this role will provide a unique opportunity to make a significant impact across Google.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.</div><div><h2 class="jobSectionHeader">
Responsibilities</h2><ul>
<li>Be the definitive expert on our users and customers, regardless of the product area. Uncover actionable insights about their needs, jobs-to-be-done, and purchase behaviors to inform product strategy and marketing execution.</li>
<li>Craft clear, compelling, and audience-agnostic narratives that connect our technology to fundamental user value and business outcomes. Develop positioning that differentiates our products in a crowded, AI-driven market.</li>
<li>Design and lead end-to-end go-to-market strategies for a variety of products and features and pilot, measure, and iterate on campaigns and programs across various set of channels to drive awareness, adoption, and business impact.</li>
<li>Act as a critical connective hub, building excellent relationships and influencing across Product, Engineering, Business, PR, and other teams to drive alignment and ensure seamless execution of initiatives.</li>
</ul></div>Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.</div>

Product Marketing Manager, Turkiye (Turkish, English)

Şölen

<div>
 
 
 About &Scedil;&ouml;len
 
 
 
 &Scedil;&ouml;len is one of Turkey's leading companies in the chocolate and confectionery sector with its innovative products. Today, &Scedil;&ouml;len exports to over 120 countries and reaches millions of consumers globally with its strong brands.
 
 
 
 
 
 &Scedil;&ouml;len has a broad product portfolio that appeals to different consumer groups with brands such as Biscolata, Luppo, Ozmo, Milango, Nutymax and many more. With its products in the chocolate, biscuit, wafer, cake and innovative snack categories, it is highly appreciated not only in Turkey but also worldwide.
 
 
 
 
 
 Working with a mission to bring happiness to the lives of consumers around the world by offering them different and innovative products, &Scedil;&ouml;len aims to be a groundbreaking, bold and inspiring brand that represents Turkish chocolate on a global scale.
 
 
 
 
 
 We are now seeking a
 
 Digital Marketing Lead
 
 to elevate our digital presence and drive brand growth through impactful digital strategies.
 
 
 
 
 
 
 Role Overview
 
 
 
 As the Digital Marketing Lead, you will be responsible for developing and executing end-to-end digital marketing strategies that enhance brand visibility, consumer engagement, and business performance across all digital channels. This strategic role requires strong leadership, analytical thinking, and a deep understanding of digital trends, platforms, and tools. You will work closely with brand, media, e-commerce, and creative teams while reporting directly to the CMO.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Lead the development and execution of &Scedil;&ouml;len&rsquo;s digital marketing strategy including its applications.
 </li>
 <li>
 Manage digital media planning and performance marketing efforts (including programmatic, social, search, and video)
 </li>
 <li>
 Develop and execute data and application strategy for Solen
 </li>
 <li>
 Oversee social media content strategies and digital campaigns for brand awareness and engagement
 </li>
 <li>
 Collaborate with brand teams and agencies to deliver best-in-class digital creative and communication
 </li>
 <li>
 Track and analyze campaign performance using key KPIs and analytics tools; optimize based on insights
 </li>
 <li>
 Lead digital footprint of the brands (including website, applications, data strategy and content marketing initiatives)
 </li>
 <li>
 Ensure digital marketing activities are aligned with global brand strategies and local market dynamics
 </li>
 <li>
 Drive innovation and digital transformation across the marketing function
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Communication, Digital Media or related field
 </li>
 <li>
 Minimum 10 years of digital marketing experience, preferably in FMCG or consumer brands
 </li>
 <li>
 Proven track record of developing and executing digital strategies that drive brand and business results
 </li>
 <li>
 Strong knowledge of digital media buying, social platforms (Meta, TikTok, YouTube), SEO/SEM, and performance marketing tools
 </li>
 <li>
 Experience in working with creative and media agencies
 </li>
 <li>
 Data-driven mindset with excellent analytical and reporting skills
 </li>
 <li>
 Proficiency in tools such as Google Analytics, Meta Business Manager, Google Ads, and marketing automation platforms
 </li>
 <li>
 Excellent communication, project management, and stakeholder engagement skills
 </li>
 <li>
 Fluent in English (written and spoken)
 </li>
 </ul>
 
 
 
 
 
 Why Join &Scedil;&ouml;len?
 
 
 <ul>
 <li>
 Join a fast-growing global FMCG brand rooted in innovation and creativity
 </li>
 <li>
 Lead strategic digital initiatives with real business impact
 </li>
 <li>
 Work in a dynamic, collaborative, and flexible environment
 </li>
 <li>
 Be part of a marketing team that embraces technology and transformation
 </li>
 </ul>
 
 
</div>

Digital Marketing Lead

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Commercial Intelligence & Insights Manager

Product Marketing Manager, Turkiye (Turkish, English)

Digital Marketing Lead