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digital marketing specialist

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manager - digital marketing

manager digital marketing

Aldar Academies

<div>Aldar Education is currently seeking a Manager - Digital Marketing. The Manager - Digital Marketing is responsible for setting and delivering Aldar Education&rsquo;s digital marketing strategy across the full quality lead generation and enrolment funnel. The role owns digital performance end-to-end, ensuring high-quality lead generation, strong website performance, and measurable ROI. The role leads digital agency partners, maximises campaign output, and drives effective utilisation of Salesforce Marketing Cloud (SFMC) to support engagement, conversion, and enrolment objectives across the portfolio.
Aldar Education is the leading education group in Abu Dhabi. We provide inclusive and innovative learning that inspires and empowers communities. Aldar Education aims to be your employer of choice. We educate over 34,000 students across our group of owned and managed schools in Abu Dhabi and Al Ain, and as we grow, so does our need for highly skilled, inspirational, and dedicated school leaders and employees across the group.
Working collaboratively, our purpose is to empower the next generation to shape our future, directly supporting the educational goals of Abu Dhabi&rsquo;s government. Today, Aldar Education&rsquo;s efforts are guided by the Abu Dhabi Economic Vision 2030 plan, which aims to build a sustainable knowledge-based economy through premium education.
We are a &ldquo;Great Place To Work&rdquo; and currently employ over 1,400 teachers to deliver the English National Curriculum, the highly regarded American Massachusetts State Curriculum, and the prestigious International Baccalaureate Diploma Programme, all with an international dimension.
This is an exciting opportunity to join the highly successful Aldar family of schools and to help shape the future of Abu Dhabi&rsquo;s leading school group.</div>
 <div>Minimum Qualifications
<ul><li>Bachelor&rsquo;s degree in Marketing, Digital Marketing, Business, Communications, or a related discipline
</li>Professional certifications in Google, Meta, Salesforce, or related digital platforms are desirable 
<li>
</li></ul>Minimum Experience
<ul><li>7&ndash;10+ years&rsquo; experience in digital marketing, performance marketing, or growth roles with strategic ownership
</li><li>Proven experience developing, owning, and delivering digital marketing strategies aligned to business and enrolment objectives
</li><li>Strong track record of leading and managing digital and performance agencies, with clear accountability for results
</li><li>Demonstrated experience owning end-to-end lead generation and conversion strategy, with a focus on lead quality and ROI
</li><li>Extensive experience managing and optimising websites, landing pages, and CRO programmes
</li><li>Advanced experience working with CRM and marketing automation platforms, preferably Salesforce Marketing Cloud, at scale
</li><li>Experience operating in complex, multi-brand or portfolio environments with multiple stakeholders and priorities
</li><li>Experience in education, real estate, or similarly high-consideration, high-value, lead-driven industries is strongly preferred
</li>Ex-Performance marketing at an agency is strongly preferred 
<li>
</li></ul>Job Specific Knowledge &amp; Skill
<ul><li>Excellent English language skills, written and oral
</li><li>Work in a highly collaborative and effective manner, both independently and in cross-functional teams
</li><li>Very good at establishing professional relationships within and across companies
</li><li>Ability to roll up sleeves and get things done through taking calculated risks and experimenting with new solutions
</li><li>Attention to detail with diligent follow-up, and able to execute in a timely manner
</li><li>Skilled in multitasking and handling pressure
</li><li>Organizational ability, of self and others
</li><li>Capable of influencing people and talented in networking with cultural sensitivity
</li><li>Great interpersonal skills
</li><li>Ability to think strategically
</li><li>Commercial acumen
</li><li>Strong strategic and hands-on expertise across paid digital channels (Google, Meta, LinkedIn, YouTube, programmatic)
</li><li>Strong understanding of full-funnel digital strategy, attribution, and performance measurement
</li><li>Advanced working knowledge of website analytics, and dashboard reporting (GA4 or equivalent)
</li><li>Advanced understanding of Salesforce Marketing Cloud (SFMC), including journeys, segmentation, and automation
</li><li>Ability to develop a strategy and translate it into actionable execution plans
</li><li>Strong agency, stakeholder, and project management skills
</li><li>Commercially minded with a strong focus on ROI, efficiency, and lead quality
</li>Highly organised, analytical, and performance-driven 
<li>
</li></ul>WHAT WE OFFER:
Aldar Education is a family of world-class, child-centered, and innovative schools based in the UAE. We educate over 34,000 students across our group of owned and managed schools, and as we grow, so does our need for highly skilled, inspirational, and dedicated school leaders. We offer an attractive remuneration package including medical cover, flights, housing, and free child school places. Our future-focused learning model includes both students and staff, so we place a special emphasis on professional development, coaching and training.
Successful candidates will have access to a wide network of professionals and opportunities to both lead and contribute to training others as well as developing themselves.
Aldar Education is keen to hear from like-minded, forward thinking school leaders who would welcome the challenges and opportunities that we have to offer.
This job description is not all inclusive. Aldar Education reserves the right to amend this job description at any time. We are an equal opportunity employer, committed to a diverse and inclusive work environment. We are also mindful of our national development strategy and encourage UAE Nationals in their application at our company.
Aldar Education is committed to safeguarding and promoting the welfare of children and young people and expects all staff to share this commitment. Offers of appointment are subject to satisfactory references and police clearance.</div>
 <div>Main Duties
<ul><li>Develop and own creative and brand visual identity strategies aligned with brand, marketing, and enrolment objectives
</li><li>Act as custodian of brand visual identity, ensuring consistency, quality, and evolution across all schools and platforms
</li><li>Lead the delivery of creative programmes from concept through execution across digital, video, motion, print, and on-ground environments
</li><li>Lead, manage, and develop a team of Creative Officers supporting school-level and HQ-led initiatives
</li><li>Lead the localisation, adaptation, and rollout of HQ-led brand identities, creative frameworks, and campaigns across schools
</li><li>Ensure creative strategy and execution are informed by research, insights, and performance data
</li><li>Drive creative excellence, governance, and continuous improvement across all assigned activity
</li></ul>Specific Duties
<ul><li>Develop and evolve brand visual identities, sub-brands, and creative systems grounded in research, insight, and data
</li><li>Own and maintain brand guidelines, toolkits, and visual standards, ensuring clarity and consistent adoption
</li><li>Lead creative ideation, concept development, and storytelling across campaigns, launches, and key initiatives
</li><li>Oversee video development, motion graphics, animation, and multimedia storytelling across platforms
</li><li>Lead the development of HTML banners, dynamic creative assets, and digital ad formats in collaboration with digital teams
</li><li>Oversee the development and rollout of creative assets including digital content, social assets, print collateral, OOH, event branding, and school environments
</li><li>Translate HQ-led creative frameworks and campaigns into effective, high-quality school-level executions
</li><li>Provide creative direction, quality control, and performance feedback to Creative Officers
</li><li>Brief, manage, and quality-control external creative agencies and production partners as required
</li><li>Partner closely with Brand, Digital, and Communications teams to ensure integrated execution and alignment
</li><li>Support creative delivery for open days, enrolment campaigns, launches, and key school milestones
</li><li>Identify opportunities to elevate creative quality, storytelling, and innovation across schools and platforms</li></ul></div>

Manager - Digital Marketing

White Rose Flowers L.L.C

Job SummaryThe Digital Marketing Manager is responsible for planning, executing, and optimizing online marketing strategies to increase brand awareness, drive traffic, generate leads, and boost sales across digital channels. This role oversees digital campaigns, content, performance analytics, and online presence.Key ResponsibilitiesStrategy &amp; Planning<ul><li>Develop and implement comprehensive digital marketing strategies aligned with business goals</li><li>Plan monthly and annual digital marketing calendars and budgets</li><li>Identify target audiences and optimize campaigns accordingly</li></ul>Digital Channels Management<ul><li>Manage social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.)</li><li>Oversee paid advertising campaigns (Google Ads, Meta Ads, social ads)</li><li>Manage website content, landing pages, and conversion optimization</li><li>Coordinate email marketing and WhatsApp marketing campaigns</li></ul>Content &amp; Branding<ul><li>Work with designers and content creators to produce engaging content</li><li>Ensure brand consistency across all digital platforms</li><li>Plan promotions, seasonal campaigns, and product launches</li></ul>Performance &amp; Analytics<ul><li>Track, analyze, and report digital campaign performance using analytics tools</li><li>Monitor KPIs such as traffic, conversion rates, ROI, and engagement</li><li>Optimize campaigns based on data and performance insights</li></ul>SEO &amp; Online Visibility<ul><li>Improve website SEO and search rankings</li><li>Manage online listings, Google Business Profile, and reviews</li><li>Stay updated with digital marketing trends and algorithm changes</li></ul>Team &amp; Coordination<ul><li>Coordinate with sales, operations, and customer service teams</li><li>Manage external agencies, freelancers, and influencers when required</li></ul>Requirements &amp; Skills<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field</li><li>3+ years of experience in digital marketing</li><li>Strong knowledge of SEO, SEM, social media marketing, and paid ads</li><li>Experience with analytics tools (Google Analytics, Meta Business Suite, etc.)</li><li>Excellent communication and leadership skills</li><li>Creative thinking with strong analytical ability</li></ul>Preferred (Optional)<ul><li>Experience in retail, e-commerce, or FMCG</li><li>Knowledge of CRM tools and marketing automation</li><li>Experience in UAE/GCC digital markets</li></ul>Key Performance Indicators (KPIs)<ul><li>Website traffic growth</li><li>Lead generation and sales conversions</li><li>ROI on digital ad spend</li><li>Social media engagement and follower growth</li><li>Online brand visibility</li></ul>Job Types: Full-time, PermanentPay: AED2,000.00 - AED3,000.00 per month

Digital Marketing Specialist

First Abu Dhabi Bank (FAB)

<div>
 
 Company Description
 
 
 
 First Abu Dhabi Bank is an inclusive environment where each person values the experiences, perspectives, ideas and beliefs of others. We&rsquo;re in a unique position to learn from all our colleagues, combining international experience with deep cultural knowledge and local expertise. At FAB, you&rsquo;ll have the support of your team and a strong relationship with your line manager, who will trust you with responsibility and recognize your good performance. As we embrace different ways of seeing the world, listening to each other and respecting different viewpoints, we grow stronger &ndash; together.
 
 
 
 Job Description
 
 
 
 FAB Digital, the team behind payit - the UAE&rsquo;s newest digital wallet - is looking for a passionate, driven, digital native to be a key part of driving growth on our digital platforms through innovation and product optimization. Our new team is committed to building innovative digital solutions, providing our customers with an exceptional experience.
 
 
 You&rsquo;ll be in charge of everything from growth hacking to acquisition marketing to developing, implementing, tracking and optimizing our digital marketing campaigns across all digital channels &ndash; and have the remit to run things the best way you see fit. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will build the digital marketing function within our growing team, and work with marketing, design, engineering, and vendors to launch integrated campaigns, working with programmatic systems to ensure efficient delivery and optimisation.
 
 
 <ul>
 <li>
 Lead our digital marketing efforts.
 </li>
 <li>
 Identify digital marketing initiatives, and set up channels and targets to track campaign performance
 </li>
 <li>
 Devise, prioritise and run growth experiments
 </li>
 <li>
 Lead generation, prospecting, user acquisition, pipeline/funnel optimisation
 </li>
 <li>
 Running A/B tests and optimising for conversion
 </li>
 <li>
 Identifying ways to capture users and quickly validating ideas
 </li>
 <li>
 Writing engaging and insightful content to generate new leads
 </li>
 <li>
 Working with internal teams on our brand image, perception, position and recognition
 </li>
 <li>
 Promotion on social channels and other 3rd party sites
 </li>
 <li>
 Managing website content and messaging
 </li>
 <li>
 Tweaking ASO campaigns, and setting up, managing and tracking ROI
 </li>
 <li>
 Tracking feedback from customers and communicating with the wider team.
 </li>
 <li>
 Analysing data and user behaviour via analytics tools
 </li>
 <li>
 Keeping the wider team up to date with digital marketing and growth hacking trends
 </li>
 <li>
 Improving our search engine presence (SEO) and domain authority
 </li>
 <li>
 Devising email campaigns, tracking performance, and optimising
 
 
 </li>
 </ul>
 You should have experience implementing and owning both Paid &amp; Organic Search marketing; maximising leads generated while controlling the costs; and operating social media channels including Facebook, Twitter, Instagram, and Snapchat.
 
 
 
 Qualifications
 
 
 
 
 Skills:
 
 
 
 <ul>
 <li>
 10+ years in digital marketing and acquisition marketing experience.
 </li>
 <li>
 Extremely data driven when it comes to testing, measuring and analysing both quantitative and qualitative data to improve the metrics that matter.
 </li>
 <li>
 Proven in at least two previous roles, ideally one of which should be in a start-up or company, and you should be able to demonstrate your ability to engage and grow an audience.
 </li>
 <li>
 Experienced at digging into Google Analytics and working with data analysis tools
 </li>
 <li>
 Familiar with marketing automation tools
 </li>
 <li>
 Experience working within agile teams using lean practices
 </li>
 <li>
 Creative with great verbal and written communication
 </li>
 <li>
 Passionate about digital marketing and best practices
 </li>
 <li>
 A self-starter that can prioritize and define scope of work, and accomplish tasks even when there are no clear requirements and direction
 </li>
 <li>
 A team player who can easily adapt in a rapidly changing environment
 </li>
 </ul>
</div>

Lead- Acquisition & Promotions

Oreka General Trading & Services LLC

Sales Woman, SMM Manager (Social Media Manager) IT (Russian/Ukrainian/European)Full job descriptionSocial Media Manager &amp; SMM SpecialistAre you a creative, English-speaking Social Media Manager or SMM Specialist We&rsquo;re looking for talented individuals to elevate our brand&rsquo;s digital presenceRole Overview:- As part of our team, you&rsquo;ll drive engagement, build our online community, and develop content that resonates with our audience across various platforms, including Facebook, Instagram, Snapchat, TikTok, and YouTube.Key Responsibilities:<ul><li>Develop and execute social media strategies to boost brand awareness and engagement.</li><li>Curate and manage content to ensure a consistent brand voice and quality.</li><li>Monitor social media trends, analyze performance, and adjust strategies for optimal impact.</li><li>Engage with our audience by responding to comments and messages promptly.</li><li>Collaborate with the marketing team to align campaigns with business goals.</li><li>Conduct market research to spot new growth opportunities.</li><li>Deliver monthly reports and systematic planning.</li></ul>Skills &amp; Requirements:<ul><li>Fluent in English.</li><li>Background in hospitality is a must.</li><li>Proven experience with digital targeting and working alongside design teams.</li><li>Strong copywriting, storytelling, and photography skills are advantageous.</li></ul>Perks:<ul><li>Be part of a dynamic, fast-paced team.</li><li>Competitive salary with opportunities for professional growth.</li></ul>Application Question(s):<ul><li>looking (Russian/Ukrainian/European)</li><li>female</li></ul>Location: Abu Dhabi , UAEEmployment Type: Full-TimeJob Type: Full-timePay: AED7,000.00 - AED8,500.00 per month

Sales Woman, SMM Manager (Social Media Manager) IT

A3 Agency

A3 Agency is hiring a Marketing Account Manager / Social Media Executive to manage client accounts end-to-end. The role includes working directly with clients, planning and creating content, coordinating shoots, designing and editing posts, sending content for approval, publishing content, following up with clients, and managing social media.Responsibilities<ul><li>Manage client communication and approvals</li><li>Plan content and schedule shoots</li><li>Design, edit, and post social media content</li><li>Follow up with clients and ensure timely delivery</li></ul>Requirements<ul><li>Experience in social media or digital marketing</li><li>Strong communication and organization skills</li><li>Design, editing, and ads knowledge</li><li>Ability to handle multiple clients and deadlines</li></ul>Job Type: Full-timePay: AED3,000.00 - AED7,000.00 per month

Digital Marketing Executive

Masdar

<div>Company Description 
Established in 2006, Masdar (Abu Dhabi Future Energy Company) is a global clean energy leader, transforming how the world produces and consumes energy through bold innovation and commercial excellence.
Masdar is a clean energy investor, developer and operator, advancing renewable energy projects across key markets and technologies, with a global project portfolio capacity to date of over 51 gigawatts (GW).
Jointly owned by TAQA, ADNOC and Mubadala, Masdar is driving the scale-up of renewables worldwide, targeting a portfolio capacity of 100GW by 2030. 
Job Description 
Purpose for the role:
To develop and implement an annual digital communications strategy on behalf of the Zayed Sustainability Prize. To lead all of Zayed Sustainability Prize&rsquo;s digital platforms, both internal and external, acting as the custodian of these platforms, ensuring they are up to date when it comes to content and performing upgrades and updates to make sure that they are in line with market trends.
Key Responsibilities:
Digital Communications Strategy:<ul><li>
Develop and implement the Prize&rsquo;s annual digital communications strategy and implementation plan</li><li>
Work with other members of the Communications and marketing department to develop, maintain, and</li><li>
implement a digital content strategy in support of key initiatives programs and activities.</li><li>
Lead and develop strategic digital applications and activations recommendations.</li><li>
Keep abreast of emerging trends and technologies, interface with IT and other internal stakeholders to ensure smooth implementations.</li></ul>
Digital Communications Management:<ul><li>
Manage, maintain, expand, and coordinate the Prize&rsquo;s global presence in social media and websites.</li><li>
Research, identify and analyze digital trends and social media channels.</li><li>
Lead the design of insight driven digital strategies from opportunity identification through to experience definition.</li></ul>
Digital Campaign Management:<ul><li>
Plan and execute all web, SEO, marketing database, email and display advertising campaigns.</li><li>
Work closely with the marketing team to execute all paid social media campaigns</li><li>
Plan social media campaigns and engage with the social media agency with ideas on how to improve the Prize&rsquo;s presence across its social media platforms.</li><li>
Measure and report performance of all digital communications campaigns and assess against set goals.</li></ul>
Digital platforms&rsquo; enhancements:<ul><li>
Manage the relationship between the Prize and all digital vendors for website management.</li><li>
Identify trends and insights and optimize spend and performance based on the insights.</li><li>
Champion any project related to relaunching, improving, enhancing any of the Prize&rsquo;s digital platforms.</li></ul>
Digital Media Analysis:<ul><li>
Carry out regular analysis using appropriate analytical web tools and implement any necessary changes to help ensure that the Prize&rsquo;s digital platforms achieve maximum impact &amp; reach.</li><li>
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.</li></ul>
Contribution to Stakeholder Relations:<ul><li>
Build and maintain a network of relevant contacts to support daily activities and long-term objectives of the team.</li><li>
Engage with and monitor relationships with internal and external stakeholders in order to ensure</li><li>
adequate knowledge transfer and completion of services as per agreed parameters.</li></ul>
Preparation of Relevant Updates and Reports:<ul><li>
Prepare relevant reports and updates as required and to the desired standard.</li><li>
Provide management information as and when required by the line manager &ndash; this includes the production and timely provision of accurate reports in line with reporting schedules.</li></ul> 

Qualifications 
Preferred Qualifications:<ul><li>
Bachelor&rsquo;s Degree in IT, computer science, marketing or related field</li></ul>
Preferred Experience:<ul><li>
At least 6-8 years of experience in the field of digital marketing or related field gaining exposure to the latest digital marketing trends and systems gaining knowledge in web management, design and development, content management, SEO &amp; SEM and knowledge in social media management</li></ul>
Job-Specific Skills:<ul><li>
Exceptional communication (verbal and written) and interpersonal skills leading to a consultative approach</li><li>
within a corporate / multifunctional environment</li><li>
Strong understanding of the complexity and challenges of driving/building a project delivery culture and</li><li>
strong project management skills</li><li>
Knowledge of latest sustainability trends</li><li>
Strong knowledge of budget management</li><li>
Strong problem solving and decision-making skills</li><li>
Excellent computer literacy, with strong background in Word, Excel, PowerPoint and Outlook</li><li>
Excellent ability to plan and organize work and prioritize projects</li><li>
Excellent time management skills</li><li>
Attention to detail</li><li>
This role is BASED in Abu Dhabi</li></ul> 

Additional Information<div></div> 
As part of the application process, we will collect, store and process personal information about you.
Masdar will use your personal information in accordance with our Candidate Privacy Notice, which provides details on the purposes for which your data is processed.</div>

Manager, Digital Communications ZSP

Visionary Tech Services LLC

<div>We are looking for a Product Marketing Manager to join our Product team. The Product Marketing Manager will own how our AI data products are understood across our markets, from defining the ideal customer and value proposition, through to launch, adoption and expansion. This role is at the centre of Product, Marketing and Sales. Turning product capabilities into clear, compelling stories that drive demand and revenue.
We are looking for someone who will roll their sleeves up and get involved. This is a single contributor role for the short to medium term, and the right candidate will be a person who is a self-starter, highly collaborative and will drive momentum across multiple product lines.
We offer the opportunity to be involved in, and influence the strategy to build a product business from the ground up.
Flexible work environment with a culture of learning, collaboration and impact.
Requirements
Product Strategy<ul>
<li>
Work closely with Product Managers to develop clear product positioning and messaging that clearly articulates value and differentiation for target segments</li>
<li>Partner with research, product and innovation teams to conduct discovery sessions and focus groups. Helping to gather insights, and clearly identify trends across persona&rsquo;s and clients</li>
<li>Define and continuously refine ideal customer profiles, personas, and develop use-case outlines that become the basis for validating product value to users</li>
<li>Collaborate with product managers to influence the product roadmap using market, customer and competitive insights</li>
<li>Champion the voice of customer internally, ensuring consistency in messaging across all customer touchpoints</li>
</ul>
Go To Market Strategy<ul>
<li>
Lead go-to-market planning for new products and features, including launch plans/goals, timelines and success metrics</li>
<li>Create high impact sales enablement material (pitch decks, one-pagers, FAQs, product pages, case studies, event and digital assets)</li>
<li>Work closely with sales leadership to understand field needs and ensure teams are equipped to sell effectively</li>
<li>Collaborate with Sales and Delivery to plan and execute campaigns across the buyer journey. Continuosly train and support sales to create additional confidence on product positioning and commercial momentum</li>
<li>Monitor and manage campaign performance, and drive change to improve campaigns</li>
<li>Create industry and sector share of mind by organisizing, leading and mobilizing organisatiional SMEs across key industry platforms</li>
</ul>
External Partner Management<ul>
<li>
Own and lead the engagement with agency partners specifically to enhance product awarenesss, visibility and deliver product campaigns e.g. events, channels</li>
<li>Identify, collaborate and partner with different agencies and non agency partners to accelerate commercialization objectives for different products e.g. support roadshows and industry initiatives</li>
</ul>
 General<ul>
<li>
10+ years of experience in Product Marketing with specialist experience in enterprise Ai data products and businesses</li>
<li>Demonstrable experience with go-to market for AI data products and feature launches</li>
<li>Excellent ability to translate technical capabilities into clear customer value stories</li>
<li>Demonstrable experience conducting customer and market research and turning insights into actionable recommendations</li>
</ul>
Digital Marketing Expertise<ul>
<li>
Proven experience in developing and executing multi-channel digital marketing campaigns</li>
<li>Understanding of SEO/SEM strategies and content optimization for user research through all new and incumbent user research channels</li>
<li>Knowledge of conversion rate optimization, A/B testing methodologies and landing page best practices</li>
</ul>
Benefits<ul>
<li>
Comfortable with technical audiences including Data Engineers, Data Scientists &amp; IT Leaders</li>
<li>Understanding of AI/ML concepts, data infrastructure and enterprise data challenges</li>
<li>Experience marketing to Fortune 500 or equivalent</li>
<li>MBA is desirable not essential</li>
<li>Excellent written and verbal communication skills, including customer facing content and internal enablement materials</li>
<li>Strong analytical skills and familiarity with using data to inform decisions (product analytics, marketing tools)</li>
<li>Understanding of enterprise software buying processes and decision-making dynamics</li>
</ul>
Experience working in marketing and corporate strategy/communication roles in technology businesses.
Experience in early and mid stage startups</div>

Product Marketing Manager

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