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manager employer branding recruitment marketing

Etihad Airways

<div>Job Description 
In this role, you will set the enterprise employer branding strategy and operating model to strengthen Etihad&rsquo;s reputation as an employer of choice and enable delivery of our talent priorities at scale, particularly across high-volume, frontline operations.
You will translate business strategy, workforce plans and our Purpose, Vision, Mission and Values into a differentiated Employee Value Proposition and targeted narratives, then govern execution across all candidate and employee touchpoints. The role partners closely with HR leadership, Marketing/Brand, Corporate Communications and operational stakeholders to drive measurable outcomes in attraction, engagement, retention and advocacy, while protecting and enhancing brand sentiment across markets and channels. 

Accountabilities<ul><li>
Lead enterprise-wide EVP strategy and governance in partnership with the wider HR team and the Brand and Marketing team, ensuring a consistent and compelling proposition is embedded across all candidate, employee and leader touchpoints.</li><li>
Own the employer brand strategy and multi-year roadmap (internal and external), aligned to the refreshed corporate brand, business priorities and workforce plans; provide clear direction and standards for execution.</li><li>
Design and implement persona-based attraction strategies for both high-volume frontline roles and niche specialist hiring, aligned with Etihad&rsquo;s EVP, PVMV and culture, and directly linked to measurable hiring and retention outcomes.</li><li>
Partner with Marketing/Brand and Corporate Communications to plan and deliver integrated, always-on and campaign-based employer brand/recruitment marketing activity; influence channel strategy, content calendars and audience targeting across markets.</li><li>
Establish employer brand creative standards and toolkits which are aligned with Etihad&rsquo;s corporate brand guidelines; oversee development of fit-for-purpose assets (visual identity, templates and campaign collateral) to ensure quality, consistency and scalability.</li><li>
Own channel strategy and governance (paid, owned and earned) for employer branding; continuously optimize spend, content performance and audience reach in partnership with TA and Marketing.</li><li>
Provide strategic creative direction for UAE National Talent Development programs in partnership with the Senior Manager, UAE National Attraction and Engagement, ensuring distinctive positioning and consistency across attraction, onboarding and community-building initiatives.</li><li>
Design and govern employee advocacy and brand ambassador programs, enabling leaders and employees to represent Etihad authentically while managing brand and reputational risk.</li><li>
Set editorial direction and oversee production of high-impact content (video, photography, long- and short-form, social), showcasing frontline and corporate employee stories, career pathways and culture across priority audiences.</li><li>
Lead employer brand-related improvements across the end-to-end candidate journey, partnering with TA to monitor candidate experience, remove friction points and introduce innovative engagement approaches at scale.</li><li>
Govern Etihad&rsquo;s presence on employer review sites and social/professional platforms, including moderation/escalation protocols, response playbooks and ongoing reputation management.</li><li>
In partnership with the TA Strategy and Innovation Manager, define the employer brand measurement framework and dashboards; track and interpret key metrics (brand sentiment, channel performance, quality/volume of applicants, conversion and candidate feedback) and convert insights into prioritized action.</li><li>
Build and maintain strategic partnerships (universities, industry associations, community and diversity networks) to extend employer brand reach, strengthen pipelines and support priority hiring segments.</li><li>
Manage agency and vendor partners, including budgets, commercial governance, service levels and performance against deliverables.</li></ul> 

Qualifications 
Education &amp; Experience
<ul><li>Strong understanding of branding principles and marketing techniques</li><li>
Excellent communication skills, both written and verbal</li><li>
8+ years&rsquo; experience in employer branding, talent marketing or brand communications within a large, complex (matrix) organization, including leadership of enterprise-scale programs.</li><li>
Demonstrated experience delivering high-volume attraction marketing for frontline operations, as well as targeted strategies for specialist and leadership hiring.</li><li>
Proven ability to shape, govern and embed an EVP, including senior stakeholder engagement and change adoption across a diverse workforce.</li><li>
Strong track record in campaign strategy, performance marketing and optimisation, including budget management and measurement of ROI and pipeline impact.</li><li>
Creative mindset with the ability to develop innovative and differentiating campaigns</li><li>
Analytical skills to track and measure the effectiveness of branding initiatives and sentiment</li><li>
Ability to collaborate and influence cross-functional teams and stakeholders</li><li>
High level of expertise with, and knowledge of, various social media platforms, employer review sites, and other relevant channels</li><li>
Highly organised, with strong project and programme management capabilities</li><li>
Knowledge and understanding of Applicant Tracking Systems, candidate relationship management technology, video interviewing technology and automation from a branding perspective</li><li>
Experience managing agencies and vendors with strong commercial governance (briefing, contracting, performance management and value for money).</li></ul> 

Additional Information<div></div> 
Etihad Airways is more than the UAE&rsquo;s national airline - we&rsquo;re shaping the future of global aviation. From our hub in Abu Dhabi, we connect people across continents and cultures, while driving our &ldquo;Journey 2030&rdquo; ambition to double our fleet, expand our network and grow our people for a new era of excellence. Join us and become part of a vision where the world is your workplace and extraordinary experiences take flight.
To learn more visit www.etihad.com
Recruitment Fraud Alert 
Beware of fraudulent job offers from individuals or organizations claiming to represent the Etihad group. We will never ask for personal information, bank details, or payment during the recruitment process. Interviews are conducted face-to-face or via video/telephone before any formal offer. If you are asked for money, please treat it as fraudulent.</div>

Manager Employer Branding & Recruitment Marketing

Etihad

<div>
 
 Job Description
 
 
 
 
 In this role, you will set the enterprise employer branding strategy and operating model to strengthen Etihad&rsquo;s reputation as an employer of choice and enable delivery of our talent priorities at scale, particularly across high-volume, frontline operations.
 
 
 
 
 You will translate business strategy, workforce plans and our Purpose, Vision, Mission and Values into a differentiated Employee Value Proposition and targeted narratives, then govern execution across all candidate and employee touchpoints. The role partners closely with HR leadership, Marketing/Brand, Corporate Communications and operational stakeholders to drive measurable outcomes in attraction, engagement, retention and advocacy, while protecting and enhancing brand sentiment across markets and channels.
 
 
 
 
 
 
 
 
 Accountabilities
 
 
 
 
 
 <ul>
 <li>
 Lead enterprise-wide EVP strategy and governance in partnership with the wider HR team and the Brand and Marketing team, ensuring a consistent and compelling proposition is embedded across all candidate, employee and leader touchpoints.
 </li>
 <li>
 Own the employer brand strategy and multi-year roadmap (internal and external), aligned to the refreshed corporate brand, business priorities and workforce plans; provide clear direction and standards for execution.
 </li>
 <li>
 Design and implement persona-based attraction strategies for both high-volume frontline roles and niche specialist hiring, aligned with Etihad&rsquo;s EVP, PVMV and culture, and directly linked to measurable hiring and retention outcomes.
 </li>
 <li>
 Partner with Marketing/Brand and Corporate Communications to plan and deliver integrated, always-on and campaign-based employer brand/recruitment marketing activity; influence channel strategy, content calendars and audience targeting across markets.
 </li>
 <li>
 Establish employer brand creative standards and toolkits which are aligned with Etihad&rsquo;s corporate brand guidelines; oversee development of fit-for-purpose assets (visual identity, templates and campaign collateral) to ensure quality, consistency and scalability.
 </li>
 <li>
 Own channel strategy and governance (paid, owned and earned) for employer branding; continuously optimize spend, content performance and audience reach in partnership with TA and Marketing.
 </li>
 <li>
 Provide strategic creative direction for UAE National Talent Development programs in partnership with the Senior Manager, UAE National Attraction and Engagement, ensuring distinctive positioning and consistency across attraction, onboarding and community-building initiatives.
 </li>
 <li>
 Design and govern employee advocacy and brand ambassador programs, enabling leaders and employees to represent Etihad authentically while managing brand and reputational risk.
 </li>
 <li>
 Set editorial direction and oversee production of high-impact content (video, photography, long- and short-form, social), showcasing frontline and corporate employee stories, career pathways and culture across priority audiences.
 </li>
 <li>
 Lead employer brand-related improvements across the end-to-end candidate journey, partnering with TA to monitor candidate experience, remove friction points and introduce innovative engagement approaches at scale.
 </li>
 <li>
 Govern Etihad&rsquo;s presence on employer review sites and social/professional platforms, including moderation/escalation protocols, response playbooks and ongoing reputation management.
 </li>
 <li>
 In partnership with the TA Strategy and Innovation Manager, define the employer brand measurement framework and dashboards; track and interpret key metrics (brand sentiment, channel performance, quality/volume of applicants, conversion and candidate feedback) and convert insights into prioritized action.
 </li>
 <li>
 Build and maintain strategic partnerships (universities, industry associations, community and diversity networks) to extend employer brand reach, strengthen pipelines and support priority hiring segments.
 </li>
 <li>
 Manage agency and vendor partners, including budgets, commercial governance, service levels and performance against deliverables.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 
 
 Education &amp; Experience
 
 
 
 
 
 <ul>
 <li>
 Strong understanding of branding principles and marketing techniques
 </li>
 <li>
 Excellent communication skills, both written and verbal
 </li>
 <li>
 8+ years&rsquo; experience in employer branding, talent marketing or brand communications within a large, complex (matrix) organization, including leadership of enterprise-scale programs.
 </li>
 <li>
 Demonstrated experience delivering high-volume attraction marketing for frontline operations, as well as targeted strategies for specialist and leadership hiring.
 </li>
 <li>
 Proven ability to shape, govern and embed an EVP, including senior stakeholder engagement and change adoption across a diverse workforce.
 </li>
 <li>
 Strong track record in campaign strategy, performance marketing and optimisation, including budget management and measurement of ROI and pipeline impact.
 </li>
 <li>
 Creative mindset with the ability to develop innovative and differentiating campaigns
 </li>
 <li>
 Analytical skills to track and measure the effectiveness of branding initiatives and sentiment
 </li>
 <li>
 Ability to collaborate and influence cross-functional teams and stakeholders
 </li>
 <li>
 High level of expertise with, and knowledge of, various social media platforms, employer review sites, and other relevant channels
 </li>
 <li>
 Highly organised, with strong project and programme management capabilities
 </li>
 <li>
 Knowledge and understanding of Applicant Tracking Systems, candidate relationship management technology, video interviewing technology and automation from a branding perspective
 </li>
 <li>
 Experience managing agencies and vendors with strong commercial governance (briefing, contracting, performance management and value for money).
 
 
 </li>
 </ul>
 
 Additional Information
 
 
 
 
 Etihad Airways is more than the UAE&rsquo;s national airline - we&rsquo;re shaping the future of global aviation. From our hub in Abu Dhabi, we connect people across continents and cultures, while driving our &ldquo;Journey 2030&rdquo; ambition to double our fleet, expand our network and grow our people for a new era of excellence. Join us and become part of a vision where the world is your workplace and extraordinary experiences take flight.
 
 
 
 
 To learn more visit www.etihad.com
 
 
 
 
 
 Recruitment Fraud Alert
 
 
 
 Beware of fraudulent job offers from individuals or organizations claiming to represent the Etihad group. We will never ask for personal information, bank details, or payment during the recruitment process. Interviews are conducted face-to-face or via video/telephone before any formal offer. If you are asked for money, please treat it as fraudulent.
 
 
 
</div>

Hobber PTE LTD

Location: U.A.E Abu Dhabi Employment Type: Full-timeAbout UsCR8V Media is a dynamic creative and marketing agency focused on delivering high-impact campaigns and strategic solutions for a diverse portfolio of clients. We pride ourselves on creativity, precision, and building strong, long-term client relationships.Role OverviewWe are looking for a highly organized and articulate Senior Account Manager to act as the main point of contact between our clients and internal teams. This role is critical in ensuring smooth communication, high-quality deliverables, and on-time project execution.The ideal candidate is confident in managing high-profile clients, understands marketing and branding deeply, and thrives in a fast-paced agency environment.Key Responsibilities<ul><li>Serve as the primary communication bridge between clients and internal teams</li><li>Manage and oversee multiple projects, ensuring timely delivery and top-quality standards</li><li>Coordinate with internal teams and allocate tasks effectively</li><li>Monitor team performance and track KPIs</li><li>Participate in building and executing marketing calendars and campaign plans</li><li>Ensure all deliverables align with brand guidelines and client expectations</li><li>Support in proposal creation, upselling, and client negotiations</li><li>Handle high-profile clients with professionalism and confidence</li><li>Prepare and deliver presentations and reports</li></ul>Requirements<ul><li>Proven experience in account management within a marketing/creative agency</li><li>Strong understanding of branding, social media, SEO, and content marketing</li><li>Excellent written and spoken English</li><li>Highly articulate, organized, and detail-oriented</li><li>Strong client-facing and communication skills</li><li>Experience dealing with high-profile clients</li><li>Ability to multitask and manage multiple deadlines</li></ul>Preferred Qualifications<ul><li>Background in PR (Public Relations) is a plus</li><li>Experience in client negotiations and upselling</li><li>Marketing degree or similar field</li><li>Project management certification is a plus</li></ul>Ideal Candidate Profile<ul><li>Confident and professional</li><li>Strong leadership and coordination skills</li><li>Strategic thinker with attention to detail</li><li>Able to work under pressure and meet deadlines</li></ul>Additional Notes<ul><li>Preference may be given to female candidates</li><li>Immediate availability is a plus</li></ul>How to ApplyPlease submit your CV along with a brief introduction highlighting your relevant experience.Job Type: Full-timePay: AED1.00 - AED4.00 per monthWork Location: In person

Senior Account Manager – Client Relations & Marketing Delivery

ITW Properties

Location: Abu Dhabi, UAE Job Type: Full-time | On-site Salary: Competitive Salary Availability: Immediate joiners preferredAbout ITW PropertiesITW Properties is a leading full-service real estate company in the UAE, with a strong presence across Abu Dhabi, Dubai, Al Ain, and Yas Island. We deliver end-to-end real estate solutions in collaboration with top local and international developers. Our success is driven by market expertise, client satisfaction, and professional excellence.Full Job DescriptionWe are currently looking for a creative and talented Graphic Designer to join our growing real estate team in Abu Dhabi. The ideal candidate will be responsible for creating engaging and professional designs for digital and print media, supporting our marketing and branding efforts.Key Responsibilities<ul><li>Create visually appealing designs for social media posts, banners, brochures, flyers, and advertisements</li><li>Design marketing materials for online and offline campaigns</li><li>Edit photos and videos for promotional purposes</li><li>Collaborate with the marketing team to develop creative concepts</li><li>Ensure brand consistency across all designs and materials</li><li>Create property listing designs and promotional content for real estate marketing</li><li>Work on website visuals, presentations, and other branding materials</li><li>Stay updated with the latest design trends and tools</li></ul>Requirements<ul><li>Minimum 1&ndash;2 years of experience as a Graphic Designer in the real estate market</li><li>Proficiency in design software such as Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and Canva</li><li>Basic knowledge of video editing software is an advantage</li><li>Strong creativity and attention to detail</li><li>Ability to work under pressure and meet deadlines</li><li>UAE experience is preferred</li><li>Immediate joiners preferred</li></ul>Benefits<ul><li>Competitive salary</li><li>Career growth opportunities</li><li>Professional work environment</li></ul>Apply directly on Indeed or send your CV to hr@itwprop.com Shortlisted candidates will be contacted for an interview.Job Types: Full-time, PermanentPay: AED2,000.00 - AED4,000.00 per monthWork Location: In person

Graphic Designer

Time Training Center

Job Title: Graphic Design Trainer (Part-Time)We are hiring a part-time Graphic Design Trainer to deliver hands-on classroom training in Abu Dhabi. The ideal candidate should have strong expertise in Adobe Creative Suite and a passion for teaching, with added advantage for those familiar with digital marketing concepts and tools.Training Schedule<ul><li>Weekdays: 3 days (7:00 PM &ndash; 9:00 PM)</li><li>Weekends: Saturday and/or Sunday (9:00 AM &ndash; 1:00 PM)</li><li>Schedule may vary based on batch allocation</li></ul>Location RequirementCandidates must be able to reliably commute to the training center on Electra Street, Abu Dhabi, and deliver sessions during the scheduled timings.Key Responsibilities<ul><li>Deliver practical, hands-on training in:</li><li>Adobe Photoshop</li><li>Adobe Illustrator</li><li>Adobe InDesign</li><li>Canva (for social media and quick design workflows)</li><li>Teach core design principles, layout techniques, and branding fundamentals</li><li>Guide learners in creating portfolio-ready projects</li><li>Introduce learners to real-world applications of design, including basic marketing creatives (social media posts, ads, branding materials)</li><li>Design and manage task-based lab exercises</li><li>Monitor learner progress and provide structured feedback</li><li>Collaborate with internal teams for smooth training delivery</li></ul>Core Requirements<ul><li>Minimum 2 years of professional graphic design experience</li><li>Strong command of:</li><li>Adobe Photoshop</li><li>Adobe Illustrator</li><li>Adobe InDesign</li><li>Familiarity with Canva</li><li>Excellent communication and presentation skills</li><li>Passion for teaching and learner success</li></ul>Application Question(s):<ul><li>How would you rate your proficiency in Adobe Photoshop and Illustrator?</li><li>Have you used Adobe InDesign? If yes, how comfortable are you using it for professional work?</li><li>What is your experience with Canva?</li><li>Do you have any knowledge or experience in Digital Marketing? Please describe briefly.</li><li>Have you created social media or marketing creatives as part of your work?</li><li>Do you have prior experience in teaching or training others?</li><li>Are you available for in-person training in Abu Dhabi during weekday evenings and weekends as per schedule?</li><li>Are you currently or previously working in a Graphic Design role?</li></ul>Work Location: In person

Graphic Design Trainer

Allpoint Healthcare Center

We are looking for a creative and results-driven Marketing Specialist with strong graphic design and video editing skills to join our team.Key Responsibilities:<ul><li>Create marketing creatives for digital and print platforms</li><li>Design posters, flyers, social media content, and branding materials</li><li>Produce and edit promotional videos, reels, and short-form content</li><li>Manage and execute clinic marketing campaigns</li><li>Ensure brand consistency across all platforms</li></ul>Requirements:<ul><li>Proven experience in marketing, graphic design, and video editing</li><li>Proficiency in design and video tools (Adobe Suite / Canva / Premiere Pro / After Effects, etc.)</li><li>Experience in healthcare or clinic marketing is an advantage</li><li>Understanding of social media platforms and engagement strategies</li><li>Creative mindset with attention to detail</li></ul>Location: UAE Employment Type: Full-timeJob Type: Full-timeWork Location: In person

Marketing Specialist / Graphic & Video Designer

Butterfly Effect Communication Strategies FZ-LLC

Job Title: Graphic Designer (Full-Time &ndash; Secondment Role)Location: Abu Dhabi, UAE Employment Type: Full-Time Reporting To: Creative Director / Client Marketing Team Secondment: Assigned full-time to a client siteRole OverviewWe are seeking a highly skilled and creative Graphic Designer to join our team in Abu Dhabi. The selected candidate will be seconded to one of our key clients, working closely with their internal teams to deliver high-quality visual content that aligns with brand strategy and communication objectives.This role requires a talented, detail-oriented designer with the ability to translate concepts into compelling visuals across multiple platforms. Preference will be given to Arabic-speaking candidates to support bilingual content development.Key Responsibilities<ul><li>Develop creative concepts and design solutions for:</li><li>Social media content (static &amp; animated)</li><li>Marketing campaigns and advertisements</li><li>Corporate presentations and reports</li><li>Branding and visual identity materials</li><li>Event and exhibition collaterals</li><li>Adapt and localize designs for Arabic and English audiences</li><li>Ensure all designs align with brand guidelines and communication strategies</li><li>Collaborate closely with:</li><li>Client marketing and communications teams</li><li>Content creators and copywriters</li><li>External vendors (printing, production, etc.)</li><li>Manage multiple projects simultaneously while meeting tight deadlines</li><li>Stay updated with design trends, tools, and industry best practices</li><li>Prepare final artwork for print and digital production</li></ul>Required Qualifications &amp; Skills<ul><li>Bachelor&rsquo;s degree in Graphic Design, Visual Arts, or related field</li><li>Minimum 3&ndash;5 years of professional experience in graphic design</li><li>Strong portfolio showcasing creative and high-impact work</li><li>Proficiency in:</li><li>Adobe Creative Suite (Photoshop, Illustrator, InDesign)</li><li>Motion graphics tools (After Effects is a strong advantage)</li><li>Strong understanding of:</li><li>Branding and visual identity</li><li>Digital and social media design trends</li><li>Typography, layout, and color theory</li><li>Arabic language proficiency (preferred)</li><li>Excellent communication and interpersonal skills</li><li>Ability to work on-site at client premises (secondment role)</li></ul>Job Type: Full-timeWork Location: In person

Explore 868+ Manager employer branding recruitment marketing in Abu Dhabi this May. Find roles across top companies and apply now to boost your career.

868 manager employer branding recruitment marketing jobs In Abu Dhabi

Manager Employer Branding & Recruitment Marketing

Manager Employer Branding & Recruitment Marketing

Senior Account Manager – Client Relations & Marketing Delivery

Graphic Designer

Graphic Design Trainer

Marketing Specialist / Graphic & Video Designer

Graphic Designer