functional consultant

marketing associate

marketing consultant

Infosys

<div>
 Responsibilities:
 <br/>
 <br/>
 <ul>
  <li>
   Strategic Marketing Partnerships: Build strong, long-term relationships with clients, acting as a trusted advisor and strategic partner. Understand their business needs, market dynamics, and goals to develop tailored digital marketing solutions.
  </li>
  <li>
   Business &amp; Marketing Alignment: Bridge the gap between client business objectives and digital marketing strategies. Develop marketing plans that drive revenue growth, enhance brand awareness, and improve customer engagement.
  </li>
  <li>
   Comprehensive Digital Marketing Expertise: Offer in-depth knowledge and expertise across a wide range of digital marketing channels, including SEO, SEM, social media marketing, content marketing, email marketing, display advertising, and more.
  </li>
  <li>
   Data-Driven Insights &amp; Optimization: Leverage analytics and data insights to track campaign performance, identify opportunities for improvement, and optimize digital marketing strategies.
  </li>
  <li>
   Technology &amp; Platform Selection: Advise clients on the selection and implementation of appropriate marketing automation platforms, CRM systems, and other relevant technologies to enhance efficiency and effectiveness.
  </li>
  <li>
   Innovation &amp; Trend Forecasting: Stay current on emerging trends and technologies in digital marketing, proactively identifying opportunities to leverage new tools and strategies to enhance client campaigns.
  </li>
  <li>
   Client Success &amp; Communication: Deliver exceptional client experiences through proactive communication, clear reporting, and insightful recommendations. Maintain open and transparent communication channels to ensure client satisfaction and build long-term trust.
  </li>
 </ul>
</div>


Marketing Consultant

EPAM Systems

<div>
 <p>
  We are seeking a
  <strong>
   Lead Functional Consultant
  </strong>
  specializing in SAP Hybris to bridge the gap between business needs and technical implementation for our SAP Commerce Cloud platform.
 </p>
 <p>
  You will lead a team of analysts, collaborate with stakeholders, and drive the delivery of scalable e-commerce solutions. Join us to contribute your expertise and help shape our digital commerce projects.
 </p>
 <p>
  &nbsp;
 </p>
 <p>
  <strong>
   Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Lead requirements gathering and analysis for e-commerce features such as product search, order management, and promotions
  </li>
  <li>
   Translate business requirements into functional specifications and collaborate with architects and technical leads
  </li>
  <li>
   Manage stakeholder communications to ensure alignment across business owners, project managers, and technical teams
  </li>
  <li>
   Mentor and lead a team of business analysts, reviewing deliverables and promoting best practices
  </li>
  <li>
   Create and maintain detailed documentation including functional specs and user guides
  </li>
  <li>
   Support User Acceptance Testing by coordinating with relevant teams and stakeholders
  </li>
  <li>
   Coordinate integration efforts with SAP ERP, CRM, and third-party services using APIs and middleware
  </li>
  <li>
   Participate actively in Agile and Scrum processes, including writing epics, user stories, and managing backlogs
  </li>
 </ul>
 <p>
 </p>
 <p>
  <strong>
   Requirements
  </strong>
 </p>
 <ul>
  <li>
   Minimum 8 years of experience in e-commerce and digital marketing site implementations
  </li>
  <li>
   At least 2-3 years experience as a dedicated Business Analyst
  </li>
  <li>
   Strong functional knowledge of SAP Commerce (Hybris) modules including WCMS, PCM, PIM, and cockpits
  </li>
  <li>
   Technical understanding of SAP Hybris platform architecture and security concepts
  </li>
  <li>
   Practical experience in B2B and/or B2C e-commerce domains
  </li>
  <li>
   Excellent business process and analytical skills with strong problem-solving ability
  </li>
  <li>
   Effective communication and strong stakeholder management skills
  </li>
  <li>
   Familiarity with Agile and Scrum methodologies and tools such as Jira and Confluence
  </li>
  <li>
   English language proficiency at B2 level or higher
  </li>
 </ul>
 <p>
 </p>
 <p>
  <strong>
   Nice to have
  </strong>
 </p>
 <ul>
  <li>
   Experience with Impex data handling in SAP Hybris
  </li>
  <li>
   Knowledge of SAP ERP and CRM integration techniques
  </li>
  <li>
   Certification in SAP Commerce Cloud or related technologies
  </li>
 </ul>
</div>


Lead Functional Consultant – Hybris

<div>
 Responsibilities:
 <br/>
 <br/>
 <ul>
  <li>
   Marketing Strategy &amp; Planning: Develop and implement comprehensive marketing strategies aligned with our company's vision and target market opportunities in the AI-powered digital marketing space. Lead the development of annual marketing plans and objectives, ensuring alignment with overall business goals.
  </li>
  <li>
   Content Marketing &amp; Creation: Lead the creation and execution of engaging and informative content across various channels, including our website, blog, social media, email marketing, and other digital platforms. Develop compelling narratives that showcase the value and impact of AI-powered digital marketing solutions.
  </li>
  <li>
   Campaign Development &amp; Execution: Lead the development, execution, and optimization of integrated marketing campaigns across multiple channels. Utilize a data-driven approach, leveraging analytics and insights to drive campaign performance and achieve marketing objectives.
  </li>
  <li>
   AI-Powered Marketing Expertise: Maintain a deep understanding of AI-powered digital marketing technologies and solutions, including machine learning, natural language processing, predictive analytics, and personalized experiences. Identify and implement innovative AI-driven strategies to enhance marketing campaigns and drive results.
  </li>
  <li>
   Marketing Automation &amp; Technology: Lead the selection, implementation, and optimization of marketing automation platforms, CRM systems, and other relevant digital marketing technologies. Ensure efficient workflows, data integration, and campaign performance measurement.
  </li>
  <li>
   Team Management &amp; Collaboration: Lead and mentor a team of marketing specialists, providing guidance, training, and support to ensure high-quality deliverables. Collaborate effectively with cross-functional teams, including design, development, and sales, to ensure a cohesive and effective marketing strategy.
  </li>
  <li>
   Client Communication &amp; Engagement: Develop and maintain strong relationships with clients, communicating effectively, providing regular updates, and delivering exceptional service.
  </li>
 </ul>
</div>


Marketing Product Owner

<div>
 <ul>
  <li>
   Primary skills:Domain-&gt;Marketing-&gt;Brand Management,Domain-&gt;Marketing-&gt;Direct Marketing &amp; CRM , Below the line marketing, digital marketing,Domain-&gt;Retail-&gt;Market Research,Technology-&gt;Digital Marketing-&gt;Digital Marketing - ALL
   <br/>
   <br/>
  </li>
 </ul>
 Work closely with various Centers of Excellence and help articulate their solutions in a manner that can resonate with business/clients
 <br/>
 <br/>
 <ul>
  <li>
   Work with cross functional team of researchers, domain experts, sales team, architects and development teams for marketing collateral creation
  </li>
  <li>
   Contribute toward creating artifacts &ndash; Mailers, Newsletters, Social Media Posts, Webinars, Marketing Videos, Point of Views, Case Studies, Blogs, Artifacts for Customer Visits, etc.
  </li>
  <li>
   Creatively showcase technology solutions and offerings
  </li>
  <li>
   Actively handle &amp; work towards marketing campaigns for events to facilitate branding of technologies
  </li>
  <li>
   Help ideate and conceptualize content/artifacts for Client Contextualization
  </li>
  <li>
   Ability to work with clients to identify business challenges and contribute to client deliverables by refining, analyzing, and structuring relevant data
  </li>
  <li>
   Awareness of latest technologies and trends
  </li>
  <li>
   Logical thinking and problem solving skills along with an ability to collaborate
  </li>
  <li>
   Ability to assess the current processes, identify improvement areas and suggest the technology solutions
  </li>
  <li>
   One or two industry domain knowledge
  </li>
 </ul>
</div>


ICETS - Q3-26 Marketing

GIVA

<div>
 <p>
  Dear Applicants,
 </p>
 <p>
  <br/>
 </p>
 <p>
  We are seeking Performance Marketing Associate at our Head Office -Bangalore Locaition.
 </p>
 <p>
  Interested candidates can go through below job description and apply.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   <u>
    Job Title - Performance Marketing Associate
   </u>
  </strong>
 </p>
 <p>
  <strong>
   Key responsibilities:
  </strong>
 </p>
 <ul>
  <li>
   Plan &amp; execute performance marketing campaigns across various channels - Google Ads, Facebook Ads, 3rd party networks, etc.
  </li>
  <li>
   Take ownership of online campaigns and revenue.
  </li>
  <li>
   Understanding of the ecosystem - Attribution, Tracking, and tuning various End-to-EndFunnel Metrics &amp; Real-Time ROI measurements right from Traffic Metrics to conversion funnels.
  </li>
  <li>
   Running experiments on paid digital channels to find incremental value of digital marketing across user and customer cohorts.
  </li>
  <li>
   Designing experiments to improve the overall contribution of digital marketing towards business in a profitable manner.
  </li>
  <li>
   Coordinate with the internal product, tech teams for timely execution of various digital marketing tasks and initiatives.
  </li>
  <li>
   Monitor and keep track of essential funnels and events in Marketing setup.
  </li>
  <li>
   Responsible for campaign management - planning, monitoring, optimization &amp; reporting.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Who will Qualify
  </strong>
 </p>
 <ul>
  <li>
   2+ years of relevant experience especially in Meta Ads. Experience with e-commerce businesses will be an advantage.
  </li>
  <li>
   Highly data-oriented approach towards planning and problem-solving.
  </li>
  <li>
   Self-motivated and willing to work in a startup environment
  </li>
  <li>
   Strong analytical skills and the ability to analyze data
  </li>
  <li>
   Knowledge of Marketing analytics, Attribution, and Planning tools (e.g. Google Analytics, Appsflyer etc.)
  </li>
  <li>
   Hands-on experience with performance marketing channels Google ads, Facebook Ads, etc. in managing the marketing budget at scale along with the business objectives &amp; KPIs like ROAS, CPI, CAC, LTV, etc.
  </li>
  <li>
   Proven track record of increasing user acquisition, engagement, and retention and meeting/exceeding revenue and profitability goals.
  </li>
 </ul>
 <p>
 </p>
</div>


Performance Marketing Associate

<div>
 What You'll Do:
 <br/>
 <br/>
 <ul>
  <li>
   Orchestrate End-to-End Solutions: Lead the design and orchestration of integrated Marketing and AI solutions for client opportunities, from initial concept to detailed proposal. This involves working closely with sales, delivery teams, and subject matter experts from different service lines (e.g., data, creative, technology) to ensure a unified and compelling offering.
  </li>
  <li>
   Drive Proactive Pitches: Develop and present proactive solution pitches that anticipate client needs and market trends, showcasing our capabilities and thought leadership in the Marketing and AI space.
  </li>
  <li>
   Bridge the Gap: Translate complex technical and functional requirements into clear, understandable, and business-oriented solution narratives. You'll ensure our solutions are not only technically sound but also strategically aligned with client objectives.
  </li>
  <li>
   Marketing &amp; Client Acumen: Stay abreast of the latest Marketing and AI trends, platforms, and best practices. Leverage this knowledge to identify new opportunities and enhance existing solution frameworks.
  </li>
  <li>
   Collaboration &amp; Leadership: Foster strong relationships with internal teams, acting as a central point of contact for solution development. You'll guide cross-functional teams towards a shared vision for the proposed solution. What You'll Bring:
  </li>
  <li>
   10+ years of progressive experience in MarTech and AI, with a strong background in Consulting, Solution Delivery, or Pre-Sales Solutioning roles.
  </li>
  <li>
   Deep expertise in MarTech platforms and ecosystems, including CRM, Marketing Automation, Customer Data Platforms (CDP), Personalization Engines, Analytics, Creative Technologies and AdTech.
  </li>
  <li>
   Proven understanding of AI/ML concepts and their application within marketing, such as predictive analytics, natural language processing, computer vision, Generative AI and Agentic AI for marketing use cases.
  </li>
  <li>
   Demonstrated ability to orchestrate complex solutions involving multiple technologies, data sources, and business processes.
  </li>
  <li>
   Exceptional communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively to both technical and non-technical audiences, including CMO, CDO, Head of Marketing, etc.
  </li>
  <li>
   Strong business acumen and the ability to understand client challenges, define business outcomes, and propose solutions that drive measurable value.
  </li>
  <li>
   Proven experience in proposal development, solution design documentation, and presenting to clients.
  </li>
  <li>
   Bachelor's degree in Marketing, Business, Computer Science, Information Systems, or a related field. A Master's degree is a plus.
  </li>
 </ul>
</div>


Marketing & AI Solutions Manager

<div>
 <ul>
  <li>
   Proven experience in content writing, copywriting, or marketing communications. - Strong command of English with excellent writing, editing, and proofreading skills. - Familiarity with RFX documentation and B2B marketing content. - Experience using Generative AI tools for content creation is a plus. - Ability to work collaboratively in cross-functional teams. - Strong storytelling skills with an eye for detail and tone.
   <br/>
   <br/>
  </li>
 </ul>
 Key Responsibilities: Marketing &amp; Sales Content: Develop short-form, high-impact marketing copy for RFX responses (RFPs, RFIs), sales decks, and campaign materials. Tailor messaging to resonate with diverse client personas and industry verticals. Creative Collaboration: Participate in brainstorming sessions to shape messaging strategy, tone of voice, and creative direction. Work closely with design, strategy, and business teams to ensure content alignment. AI-Driven Content Creation: Leverage Generative AI tools to create personalized, scalable content with speed and efficiency. Multimedia &amp; Interactive Content: Write scripts for interactive presentations, demo videos, and explainer content. Support the development of engaging narratives for client workshops and immersive experiences. Client Engagement Support: Create tailored content for client visits, including welcome decks, briefing materials, and storytelling assets.\
 <br/>
 <br/>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Communications, Marketing, Journalism, English, or a related field. - Experience in IT services, consulting, or digital transformation domains. - Exposure to multimedia content development (video scripts, interactive decks).
  </li>
 </ul>
</div>


Digital Content Writer (Copy Resource)

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