maintenance engineer - electrical & mechanical

marketing head

Basilwood Gokulam School

Marketing HeadJob SummaryThe Marketing Head is responsible for planning, implementing, and managing the school&rsquo;s marketing, branding, and admissions strategies. The role focuses on increasing student enrollment, enhancing brand visibility, and strengthening community engagement.Key Responsibilities1. Strategic Planning<ul><li>Develop and execute annual marketing plans aligned with school objectives.</li><li>Create branding strategies to position the school competitively.</li><li>Set enrollment targets and marketing KPIs.</li></ul>2. Admissions &amp; Enrollment Growth<ul><li>Design and manage student recruitment campaigns.</li><li>Oversee admissions marketing materials (brochures, presentations, website content).</li><li>Analyze enrollment trends and market data to improve outreach strategies.</li></ul>3. Digital Marketing &amp; Online Presence<ul><li>Manage the school website and ensure updated content.</li><li>Oversee social media platforms (Facebook, Instagram, LinkedIn, etc.).</li><li>Plan and execute digital campaigns (SEO, SEM, email marketing, paid ads).</li><li>Monitor online reputation and respond to reviews.</li></ul>4. Brand Management<ul><li>Ensure consistency in brand messaging across all platforms.</li><li>Develop promotional materials and oversee creative design.</li><li>Manage PR activities, media relations, and press releases.</li></ul>5. Event &amp; Community Engagement<ul><li>Plan and promote school events, open houses, and exhibitions.</li><li>Build partnerships with local organizations and community groups.</li><li>Represent the school at education fairs and networking events.</li></ul>6. Market Research &amp; Competitor Analysis<ul><li>Conduct competitor benchmarking.</li><li>Identify new market opportunities.</li><li>Prepare performance reports with actionable insights.</li></ul>7. Budget Management<ul><li>Prepare and manage the marketing budget.</li><li>Track ROI on campaigns and optimize spending.</li></ul>Required Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, Communications, or related field (Master&rsquo;s preferred).</li><li>5&ndash;8 years of experience in marketing, preferably in the education sector.</li><li>Proven track record in enrollment growth.</li><li>Strong digital marketing knowledge.</li><li>Excellent communication and leadership skills.</li></ul>Key Skills<ul><li>Strategic thinking</li><li>Leadership &amp; team management</li><li>Data analysis</li><li>Digital marketing expertise</li><li>Branding &amp; storytelling</li><li>Event management</li><li>CRM &amp; marketing automation tools</li></ul>Performance Indicators (KPIs)<ul><li>Increase in student enrollment</li><li>Lead-to-admission conversion rate</li><li>Digital engagement metrics</li><li>Brand awareness indicators</li><li>Marketing ROI</li></ul>If you&rsquo;d like, I can also provide:<ul><li>A short version JD for job portals</li><li>A detailed KRA/KPI format</li><li>A CBSE/ICSE/International school-specific JD</li><li>A Salary benchmark guide</li><li>Or a Marketing Head vs Admission Head role comparison</li></ul>With RegardsDeepak M9176768949Lenisha9790449009Job Type: Full-timePay: ₹25,000.00 - ₹36,000.00 per monthWork Location: In person

Marketing Head

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Marketing Head