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marketing lead investments

Halan - حالا

<div>
 
 
 Role Overview:
 
 
 
 
 
 
 
 We are seeking a skilled and experienced Marketing Lead to lead the marketing efforts for our consumer investments division at Halan.The successful candidate will be responsible for developing and executing strategic marketing initiatives to drive awareness, acquisition, and engagement for consumer investment products, including savings, gold, and real estate. The Marketing Lead will collaborate closely with cross-functional teams to ensure alignment with business objectives and deliver impactful marketing campaigns.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 
 Develop and implement comprehensive marketing strategies and campaigns to promote Halan's consumer investment products, including savings accounts, gold investments, real estate opportunities, and other investment vehicles.
 
 </li>
 </ul>
 
 
 
 
 
 
 <ul>
 <li>
 
 Conduct market research and competitive analysis to identify key market trends, consumer preferences, and opportunities for growth in the consumer investments segment.
 
 </li>
 </ul>
 
 
 
 
 
 
 <ul>
 
 <li>
 
 Define target audience segments, personas, and customer journeys to inform marketing messaging, positioning, and channel strategies for consumer investment products.
 
 </li>
 
 <li>
 
 Collaborate with product, design, and technology teams to develop compelling consumer investment offerings, features, and benefits that resonate with target customers.
 
 </li>
 
 </ul>
 
 
 
 <ul>
 <li>
 
 Create and execute integrated marketing campaigns across various channels, including digital marketing, social media, email, partnerships, events, and traditional advertising, to drive awareness and acquisition of consumer investment products.
 
 </li>
 </ul>
 
 
 
 
 
 
 <ul>
 <li>
 
 You will work closely with our content team, providing the creative direction and strategic "hook" for social media, paid ads, and educational content that simplifies complex financial products.
 
 </li>
 </ul>
 
 
 
 
 
 
 <ul>
 <li>
 
 Manage the end-to-end campaign lifecycle, including planning, execution, tracking, and optimization, to ensure campaigns meet performance goals and KPIs.
 
 </li>
 </ul>
 
 
 
 
 
 
 <ul>
 <li>
 
 Develop and manage marketing budgets, forecasts, and ROI analysis for consumer investment marketing initiatives, optimizing spend and resource allocation to maximize impact and efficiency.
 
 </li>
 </ul>
 
 
 
 
 
 
 <ul>
 <li>
 
 Track and analyze marketing performance metrics, including customer acquisition, engagement, conversion rates, and investment portfolio growth, providing regular reports and insights to stakeholders.
 
 </li>
 </ul>
 
 
 
 
 
 
 <ul>
 <li>
 
 Stay informed about industry trends, regulatory changes, and best practices in consumer investment marketing, continuously seeking opportunities to innovate and improve marketing strategies and tactics.
 
 </li>
 </ul>
 
 
 
 
 
 
 <ul>
 
 <li>
 
 Foster strong relationships with internal stakeholders, external partners, agencies, and vendors to support consumer investment marketing initiatives and drive cross-functional collaboration.
 
 </li>
 
 <li>
 
 Oversee the development and execution of marketing strategies tailored for new markets, including market expansion plans, localization efforts, and partnership opportunities, to drive growth and market penetration in international markets.
 
 </li>
 
 </ul>
 
 
 
 
 
 What we are looking for!
 
 
 
 
 
 <ul>
 <li>
 
 Bachelor's degree in Marketing, Business Administration, Finance, or a related field. Master's degree preferred.
 
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 
 
 5-6 years in marketing, with a heavy emphasis on
 
 
 Mobile App growth
 
 
 (Fintech, E-commerce, or Investment platforms preferred).
 
 
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 
 Experience with data visualization tools like metabase, looker or business analytics tool like
 
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 
 Proven track record of developing and executing successful marketing strategies and campaigns that drive customer acquisition, engagement, and retention for investment products.
 
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 
 A solid understanding of investment products (Gold, Stocks, or Real Estate) and the ability to translate "finance-speak" into simple, engaging Arabic and English content.
 
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 
 Growth Mindset: You are obsessed with the "User Funnel"&mdash;from the first ad impression to the 10th investment transaction.
 
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 
 Strong understanding of consumer investment products, financial markets, and regulatory requirements, with the ability to translate technical features into compelling marketing messages.
 
 </li>
 </ul>
 
 
 
 <ul>
 
 <li>
 
 Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
 
 </li>
 
 <li>
 
 Analytical mindset, with the ability to interpret data, analyze performance metrics, and derive actionable insights to inform marketing decisions and optimizations.
 
 </li>
 
 </ul>
 
 
 
 <ul>
 <li>
 
 Creative thinker with strong problem-solving abilities, capable of developing innovative marketing ideas and solutions to drive business objectives.
 
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 
 Excellent communication skills in English and Arabic, with the ability to effectively collaborate with cross-functional teams, present ideas and strategies to stakeholders, and influence decision-making.
 
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 
 
 Professional-grade mastery of
 
 
 Excel
 
 
 (for financial modeling and funnel analysis) and
 
 
 PowerPoint
 
 
 (for crafting high-stakes, data-backed strategic narratives) is a non-negotiable requirement.
 
 </li>
 </ul>
</div>

Marketing Lead - Investments

<div>
 
 
 Role Overview
 
 
 
 
 We are seeking a
 
 
 Senior Marketing Analyst
 
 
 who possesses a rare blend of technical literacy and high-level business acumen. While our Data Engineering team handles the core infrastructure and pipeline builds, you will be the "Architect of Insight."
 
 
 
 
 You aren't just looking at marketing KPIs; you are connecting marketing touchpoints to bottom-line business metrics like
 
 
 LTV
 
 
 ,
 
 
 Retention
 
 
 , and
 
 
 Cohort-based CAC
 
 
 .
 
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 
 <li>
 
 
 Strategic Requirements Mapping:
 
 
 Act as the lead translator between Marketing and Data Engineering. You will define the logic for unified data models and oversee their implementation to ensure they meet business needs.
 
 
 </li>
 
 <li>
 
 
 Advanced Data Auditing:
 
 
 Use your knowledge of
 
 
 APIs and SQL
 
 
 to audit data flows. When a dashboard looks "off," you should be able to identify if the issue lies in the API source, the transformation script, or the business logic.
 
 
 </li>
 
 <li>
 
 
 Full-Funnel Analytics:
 
 
 Build and own end-to-end dashboards that connect top-of-funnel advertising data with back-end customer behavior data.
 
 
 </li>
 
 <li>
 
 
 Unit Economics Mastery:
 
 
 Lead the analysis of
 
 
 Customer Acquisition Cost (CAC)
 
 
 and
 
 
 Lifetime Value (LTV)
 
 
 . You will provide the "Why" behind the "What," helping the team shift budget to the most profitable channels.
 
 
 </li>
 
 <li>
 
 
 Stakeholder Management:
 
 
 Present findings to leadership and work closely with Data Engineers to prioritize technical fixes that unblock marketing insights.
 
 
 </li>
 
 </ul>
 
 
 
 
 
 Technical Requirements
 
 
 <ul>
 
 <li>
 
 
 The "Engineering-Adjacent" Mindset:
 
 
 You must be deeply familiar with how data travels from an
 
 
 API call
 
 
 into a
 
 
 Google Cloud
 
 
 environment. You don't need to build the pipeline, but you must be able to troubleshoot it.
 
 
 </li>
 
 <li>
 
 
 GCP &amp; SQL Proficiency:
 
 
 Advanced-level SQL is a must. You should be comfortable navigating
 
 
 BigQuery
 
 
 to validate data and build custom views.
 
 
 </li>
 
 <li>
 
 
 Visualization Expert:
 
 
 Advanced experience with
 
 
 Looker
 
 
 ,
 
 
 Metabase
 
 
 , or similar, creating scannable, executive-level dashboards that tell a story.
 
 
 </li>
 
 <li>
 
 
 Marketing Tech Stack:
 
 
 Deep understanding of the backend of Meta Ads, Google Ads, and GA4 (specifically how they pass parameters like UTMs and GCLIDs).
 
 
 </li>
 
 <li>
 
 
 Business Analytics:
 
 
 Proven track record of connecting marketing spend to actual revenue and customer retention metrics.
 
 
 </li>
 
 <li>
 
 
  Programming &amp; Scripting:
 
 
 Proficiency in data analysis tools and programming languages (e.g., SQL, Python, R).
 
 
 </li>
 
 </ul>
 
 
 
 
 
 
 Professional &amp; Soft Skills
 
 
 <ul>
 
 <li>
 
 
 The "Business Eye":
 
 
 You don't just move data; you understand
 
 
 why
 
 
 it matters. You have a deep interest in performance marketing and unit economics.
 
 
 </li>
 
 <li>
 
 
 Communication:
 
 
 Exceptional ability to explain technical roadblocks to marketers and marketing goals to engineers.
 
 
 </li>
 
 <li>
 
 
 Proactive Problem Solving:
 
 
 You identify gaps in the data journey before they become reporting issues.
 
 
 </li>
 
 </ul>
 
 
 Marketing Analytics Experience:
 
 
 you should be familiar with metrics and data like ad spend, clicks, installs, reach, impressions and ad engagement metrics
 
 
</div>

Senior Marketing Analyst

Mövenpick

<div>Company Description 
The Mövenpick Hotel Cairo-Media City is located in the vibrant 6th of October City, offering easy access to Cairo's attractions and just a short distance from Cairo International Airport. The hotel is in close proximity to iconic landmarks like the Great Pyramids of Giza and Sphinx, Dream Park, and a 27-hole golf course. The hotel's unique location alongside Media Production City studios provides guests with a blend of fantasy and tradition, creating a memorable experience. 
 
 
Job Description 
Key Responsibilities: 
Strategic Oversight of E-Commerce Channels:<ul><li>
Develop and execute a comprehensive e-commerce strategy across all hotel properties, focusing on direct booking platforms and OTAs, together with the Group Director of Marketing &amp; Communications</li><li>
Monitor and optimize each hotel's online presence, ensuring consistency and effectiveness across OTAs, direct booking platforms, and metasearch platforms.</li><li>
Collaborate with the Digital Marketing team to ensure e-commerce efforts align with overall marketing strategies.</li></ul>
Meta Search &amp; OTA Platform Optimization for Growth:<ul><li>
Manage relationships with OTA partners (e.g., Booking.com, Expedia, Trip.com), ensuring optimal placement and performance.</li><li>
Track and analyze performance metrics (CPC, CPM, ROAS) on metasearch platforms like Google Hotel Ads to maximize visibility and return on investment.</li><li>
Implement strategies to maximize both paid and free clicks on metasearch platforms, optimizing for revenue growth.</li></ul>
Data-Driven Conversion Rate Optimization (CRO):<ul><li>
Analyze conversion funnels for hotel websites and OTAs, identifying drop-off points and opportunities for improvement.</li><li>
Conduct A/B and multivariate testing on booking engines, landing pages, and promotional offers to optimize conversion rates.</li><li>
Use Google Analytics and other data tools to track and optimize user behavior, content flow, and booking processes.</li></ul>
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) (Data Analysis Support to Digital Marketing Team):<ul><li>
Collaborate with the Digital Marketing team to provide data insights for on-site and off-site SEO strategies to improve organic search rankings for high-conversion keywords.</li><li>
Track and report the impact of SEO and SEM campaigns on direct bookings and overall revenue.</li><li>
Help the team with data-driven decisions on optimizing keyword bids, ad copy, and landing pages to minimize cost-per-acquisition (CPA).</li></ul>
Behavioral Analytics and UX Optimization:<ul><li>
Lead the implementation of behavioral analytics tools on the hotel websites to track user behavior and identify friction points.</li><li>
Work with the Digital Marketing team to analyze insights from tools like Google Analytics 4 to improve UX, reduce bounce rates, and drive higher conversions.</li></ul>
Performance Marketing and Retargeting (In Collaboration with Digital Marketing):<ul><li>
Collaborate with the Digital Marketing team to manage performance marketing campaigns (PPC, display advertising, retargeting) aimed at driving high-quality traffic to the hotel websites.</li><li>
Assist in developing and optimizing retargeting strategies, focusing on recovering abandoned bookings and increasing customer lifetime value (CLV).</li></ul>
Advanced Analytics and Reporting:<ul><li>
Build and maintain custom dashboards in tools like Google Analytics 4, Tableau, and Power BI to track key performance metrics across all properties.</li><li>
Provide regular reports with actionable insights to senior management, detailing the performance of e-commerce channels, booking patterns, and user engagement.</li><li>
Perform cohort analysis and customer segmentation to tailor e-commerce strategies to high-value segments and optimize user journeys.</li></ul>
Develop and Optimize Gift Experiences Webpage:<ul><li>
Lead the development of the Gift Experiences webpage, ensuring the purchasing process is seamless and aligned with user needs.</li><li>
Apply data insights and A/B testing to optimize conversion rates and identify upselling opportunities on the Gift Experiences platform.</li></ul>
Email Campaigns and CRM:<ul><li>
Analyze email campaign performance to identify opportunities for improvement, ensuring high engagement and conversion rates.</li></ul> 

Qualifications 
Key Qualifications:<ul><li>
Education:<ul><li>
Bachelor&rsquo;s degree in digital marketing, E-Commerce, data science, information technology, or a related field.</li></ul></li><li>
Experience:<ul><li>
5-7 years of experience in e-commerce, digital analytics, product management &amp; marketing, or digital marketing, with a strong focus on CRO, SEO, SEM, and UX optimization.</li><li>
Experience managing OTA and metasearch platforms to drive conversions and optimize performance.</li><li>
Proven ability to work with Google Analytics 4, Tableau, Power BI, or other advanced analytics tools for deep data analysis and reporting.</li><li>
Tech startup co-founder experience is highly valued, especially with experience in improving product performance through tight feedback loops, resulting in increased conversion rates.</li><li>
Strong experience collaborating with Digital Marketing teams to align e-commerce strategies with marketing goals.</li></ul></li><li>
Skills:<ul><li>
Advanced skills in conversion rate optimization (CRO), A/B testing, and data-driven decision-making.</li><li>
Strong analytical skills, with the ability to translate complex data into actionable insights.</li><li>
Excellent collaboration skills, working effectively with cross-functional teams including Digital Marketing and Revenue Management.</li><li>
Proficiency with Excel, Google Analytics, Tableau, and other data tools.</li><li>
Experience in developing and implementing e-commerce strategies for large-scale operations.</li></ul></li></ul></div>

E-Commerce Manager

MC Ledger

<div>Company Description 
Are you ready to join a dynamic team that's transforming the way small businesses manage their finances? At mazeed, we're not just offering a service; we're providing a lifeline to micro and small-sized enterprises. Our multi-faceted platform is the key to helping these businesses keep their financial records in check, issuing invoices promptly, and making informed decisions. We're the trusted extension of their team, their Finance &amp; Accounting Department.
Our core values of Integrity, People Growth, Customer Centric, Global Mindset, Innovation, and Adaptability are the foundation upon which we've built our success. We're not just looking for someone who can fill a role, but someone who can align with these values, adding their unique perspective to our team. 
Job Description 
The Performance &amp; Growth Marketing Manager will lead mazeed&rsquo;s marketing growth engine across the full customer lifecycle, from acquisition to activation, retention, and revenue expansion. This role combines strategic performance marketing with growth initiatives focused on user adoption, engagement, and lifetime value (LTV). 
Responsibilities:<ul><li>
Strategy &amp; Leadership</li><li>
Develop and execute a holistic growth and performance marketing strategy covering acquisition, activation, retention, and re-engagement.</li><li>
Own key growth metrics, including CAC, LTV, retention rate, activation rate, and active users.</li><li>
Work closely with the Content, Design, and Product teams to ensure alignment between marketing activities and business priorities.</li><li>
Lead, mentor, and develop the performance and growth marketing team.</li><li>
Acquisition &amp; Funnel Optimization</li><li>
Plan and manage digital campaigns across all paid channels (Google, Meta, LinkedIn, YouTube, etc.) to drive high-quality leads and sign-ups.</li><li>
Collaborate with the Sales and Product teams to ensure smooth handover and conversion tracking across the funnel.</li><li>
Continuously test and optimize creatives, targeting, landing pages, and conversion flows to maximize ROI.</li><li>
Growth &amp; Retention</li><li>
Build and manage user activation and engagement campaigns through email, in-app messages, and marketing automation.</li><li>
Partner with Customer Success and Product to identify user drop-off points and launch retention experiments.</li><li>
Launch cross-sell, upsell, and referral initiatives to increase user lifetime value (LTV).</li><li>
Data, Analytics &amp; Experimentation</li><li>
Own marketing dashboards and performance reports; monitor and analyze KPIs weekly and monthly.</li><li>
Design and execute A/B tests to validate hypotheses and drive continuous improvement.</li><li>
Leverage analytics tools (Google Analytics, HubSpot, etc.) to uncover insights and inform growth strategies.</li><li>
Cross-Functional Collaboration</li><li>
Collaborate with the Design and Content teams on messaging, storytelling, and creative optimization.</li><li>
Work with Partnerships and Communications to support co-marketing initiatives that boost reach and engagement.</li><li>
Align with Finance and Management on budgeting, forecasting, and ROI reporting.</li></ul> 
Qualifications 
To be a successful candidate for this role and a start Performance Marketing &amp; Growth Manager, we will look for: 
<ul><li>5+ years of experience in performance or growth marketing, preferably within SaaS, fintech, or B2B tech in GCC.</li><li>
Proven experience managing paid campaigns across Google Ads, Meta, LinkedIn, X, and Snapchat, and other digital platforms.</li><li>
Strong command of HubSpot, Google Analytics, Meta Business Suite is a must</li><li>
Hands-on experience with marketing automation and engagement tools like WebEngage, MoEngage, or similar.</li><li>
Solid understanding of tracking, attribution, and conversion optimization.</li><li>
Data-driven mindset with strong analytical and A/B testing skills.</li><li>
Excellent communication and collaboration skills &mdash; comfortable working with cross-functional teams (Content, Design, Product, Sales).</li><li>
Up-to-date with the latest trends and best practices in performance and growth marketing.</li></ul> 
Additional Information 
If you're excited to embark on this journey with us, to be part of an innovative team that's changing the game for small businesses, we encourage you to apply. At mazeed, we don't just hire employees; we welcome team members who share our values and vision. Join us in making a real impact on the financial well-being of small enterprises while advancing your own career. Your success is our success, and together, we'll reach new heights in the world of finance and accounting.
Join our mazeed Family and enjoy a comprehensive benefits package that includes competitive compensation, comprehensive health coverage, professional development opportunities, work-life balance initiatives, an inclusive company culture, and performance bonuses and incentives. We prioritize the well-being and growth of our employees and strive to create a supportive and rewarding work environment.</div>

Performance and Growth Marketing Manager

Jadeer

<div>Jadeer is a premier HR agency delivering comprehensive HR solutions globally. Our services include recruitment, outsourcing, HR consultation, and training solutions that support organisations in achieving sustainable growth and operational efficiency.<h4 class="jobSectionHeader">
Role Scope</h4>
The Marketing Specialist will develop and execute targeted marketing initiatives to promote the company&rsquo;s translation and localisation services. This role is responsible for supporting lead generation, brand awareness, and client engagement through digital marketing, content creation, and campaign management. The successful candidate will work closely with sales, business development, and operations to align marketing activity with commercial priorities.
The ideal candidate is creative, data-driven, and experienced in B2B marketing within professional services or technology-driven environments.<h4 class="jobSectionHeader">
Key Responsibilities</h4><ul><li>
Campaign Management: Plan, implement, and optimise multi-channel marketing campaigns (email, social, PPC, content syndication) to generate qualified leads and support sales objectives.</li><li>
Content Creation: Produce clear, client-focused content including blog posts, case studies, white papers, website copy and social media assets that communicate the company&rsquo;s value proposition in translation and localisation.</li><li>
Digital Marketing &amp; Analytics: Manage website content and SEO efforts, run paid digital campaigns, monitor performance using analytics tools, and provide regular reporting with actionable insights to improve ROI.</li><li>
Marketing Collateral &amp; Sales Support: Develop sales enablement materials, proposals, presentations, and campaign assets in collaboration with business development to support client pitches and account management.</li><li>
Events &amp; Webinars: Coordinate virtual and in-person events, webinars, and industry outreach activities to build brand presence and generate networking opportunities.</li><li>
Brand &amp; Messaging: Maintain consistent brand voice and messaging across channels and ensure all external communications reflect the company&rsquo;s quality and professionalism.</li><li>
Market Research: Monitor market trends, competitor activity,y and client needs to inform campaign strategy and support product/service development opportunities.</li><li>
Collaboration: Work closely with sales, project management, and linguists to ensure marketing initiatives are aligned with service capabilities and client requirements.</li></ul><h4 class="jobSectionHeader">
Qualifications &amp; Requirements</h4><ul><li>
Experience: 2&ndash;4 years&rsquo; experience in B2B marketing, preferably in professional services, technology, localisation or related industries.</li><li>
Marketing Skills: Experience running digital campaigns, email marketing, content marketing and basic paid media. Familiarity with SEO best practices.</li><li>
Analytical: Comfortable using analytics tools (e.g. Google Analytics), able to interpret data and translate insights into practical optimisations.</li><li>
Communication: Excellent written and verbal communication skills in English; additional language skills are an advantage.</li><li>
Technical: Proficient with CMS platforms, marketing automation tools, CRM systems and MS Office; ability to learn new tools quickly.</li><li>
Personal Attributes: Creative, organised, self-motivated and able to manage multiple projects to deadlines in a fast-paced environment.</li><li>
Education: Bachelor&rsquo;s degree in Marketing, Communications or related discipline preferred, or equivalent practical experience.</li></ul><h4 class="jobSectionHeader">
What&rsquo;s in It for You</h4><ul><li>
Opportunity to shape marketing for a specialist language services provider and deepen expertise in translation and localisation markets.</li><li>
Clear career progression and professional development opportunities.</li><li>
Collaborative and supportive team environment with exposure to international clients.</li><li>
Competitive compensation and performance-related incentives.</li><li>
Hybrid working arrangements and flexible working hours, where applicable.</li></ul></div>

Marketing Specialist

<div>Company Description 
The Mövenpick Hotel Cairo-Media City is located in the vibrant 6th of October City, offering easy access to Cairo's attractions and just a short distance from Cairo International Airport. The hotel is in close proximity to iconic landmarks like the Great Pyramids of Giza and Sphinx, Dream Park, and a 27-hole golf course. The hotel's unique location alongside Media Production City studios provides guests with a blend of fantasy and tradition, creating a memorable experience. 
 
 
Job Description 
<ul><li>
Develop and implement the hotel&rsquo;s annual digital marketing strategy and budget, covering all relevant channels.</li><li>
Collaborate with key stakeholders (Sales, Revenue Management, PR, F&amp;B, and Corporate Marketing) to contribute to the overall commercial strategy.</li><li>
Design and execute comprehensive quarterly and yearly e-commerce plans for both direct and third-party platforms.</li><li>
Manage all digital marketing efforts including SEO/SEA, paid media, social media, CRM/email campaigns, display advertising, programmatic buying, influencer partnerships, and Metasearch.</li><li>
Monitor and report on performance across digital channels, analyzing key KPIs and ROI to inform decision-making.</li><li>
Oversee content production and ensure brand-consistent presence across key social media platforms relevant to target markets.</li><li>
Lead CRM strategy and manage third-party email marketing tools in coordination with hotel departments and in line with corporate guidelines.</li><li>
Support revenue optimization by monitoring rate parity and pricing integrity across all online distribution channels.</li><li>
Support awareness and engagement of Accor&rsquo;s loyalty program (ALL &ndash; Accor Live Limitless) through digital campaigns, guest communications, and targeted messaging across appropriate channels.</li><li>
Ensure optimal visibility, content accuracy, and conversion performance across OTA platforms.</li><li>
Manage and enhance the hotel's online reputation across review sites and social platforms.</li><li>
Conduct competitive benchmarking and market analysis to maintain digital leadership within the hotel&rsquo;s comp set.</li><li>
Identify digital trends and insights, adapting strategies to improve performance and customer engagement.</li><li>
Build and maintain strong partnerships with digital agencies and external vendors.</li><li>
Stay up to date with emerging digital technologies and recommend their adoption where appropriate.</li></ul> 

Qualifications 
<ul><li>
Minimum 5 years of experience in digital marketing/e-commerce, preferably within the hospitality or retail sectors.</li><li>
Bachelor&rsquo;s degree in Marketing, Communications, Hospitality Management, or a related field.</li><li>
Fluent in English (written and spoken); additional language(s) a plus.</li><li>
Strong expertise in digital marketing strategies, tools, analytics, and platforms.</li><li>
Proficiency in content marketing, CRM, paid advertising, and social media management.</li><li>
Excellent communication, presentation, and relationship-building skills.</li><li>
Data-driven, analytical mindset with a passion for innovation and continuous improvement.</li><li>
Energetic, proactive, and results-oriented with the ability to work independently and cross-functionally.</li></ul></div>

Digital Marketing Manager

EVA Pharma

<div>Join EVA Pharma, a leading pharmaceutical company dedicated to empowering the fight for Health and well-being as a fundamental human right. Recognized and certified as a best place to work, we are committed to fostering a supportive and innovative environment for our team members.
Job Summary
We are seeking a passionate and talented Omnichannel Engagement Specialist to join our dynamic team.
The ideal candidate will contribute to our mission of enhancing human health and well-being, ensuring that we meet the highest standards of excellence in our industry.
Key Responsibilities<ul><li>
Lead and execute the omnichannel engagement strategy for the Saudi cluster, aligned with global direction and business objectives.</li><li>
Design customer segmentation and targeted engagement blueprints using HCP behavior, prescription data, and insights to define optimal channel mix, frequency, and personalization.</li><li>
Plan and deliver end-to-end omnichannel campaigns across digital, virtual, email, and physical channels, ensuring seamless customer journeys.</li><li>
Develop, localize, and deploy compliant multimedia content in collaboration with Medical, Regulatory, and Marketing teams.</li><li>
Monitor HCP interactions, SLAs, and engagement performance metrics, continuously optimizing effectiveness, impact, and ROI.</li><li>
Build and maintain strong relationships with healthcare stakeholders through regular field visits and representation at key medical events in Saudi Arabia.</li></ul> 
Requirements 
<ul><li>
Bachelor&rsquo;s degree in Pharmacy, Life Sciences, or a related field (MBA is a plus).
</li></ul><ul><li>Minimum 3+ years of pharmaceutical commercial experience (sales and/or marketing), including 2+ years in omnichannel or digital roles.
</li><li>Strong expertise in customer segmentation, behavioral targeting, and data-driven omnichannel engagement and campaign execution.
</li><li>Hands-on experience with digital and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud) and analytics tools, including content development.
</li><li>Solid understanding of the Saudi healthcare market, regulations, and local market dynamics.
</li><li>Strong analytical, stakeholder management, and communication skills</li><li>
Fluent in Arabic and English.</li></ul></div>

Omnichannel Engagement Specialist

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