brand manager

sales manager

marketing manager Jobs in Istanbul Turkey

marketing manager

retail manager

sales account manager Jobs in Istanbul Turkey

sales account manager

merchandising manager

Christian Dior Couture

<div>
 Position
 <br/>
 <br/>
 Area Visual Merchandiser is responsible for implementing and maintaining the VM global strategy in Turkey. Area VM is the point of reference for the VM in-store, supporting, guiding and training them to achieve their objectives. The position directly reports in terms of functions to the Zone VM Manager and hierarchically to their base boutique Store Manager.
 <br/>
 <br/>
 Job responsibilities
 <br/>
 <br/>
 <strong>
  Image
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Ensure the Maison image standards are well implemented in all the boutiques in the area.
  </li>
  <li>
   Oversee the in-store client experience guaranteeing good lighting, music, videos and decoration elements on a day-to-day basis.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Planning &amp; Operations
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Manage store windows set-ups and collection launches in all the boutiques in the area to be in line with the VM and Merchandising Calendar.
  </li>
  <li>
   Collaborate with internal stakeholders (Retail, Operations, Merchandising and Marketing/Events) to ensure VM high-level execution.
  </li>
  <li>
   Collaborate with external suppliers ensuring the brand standards expectations.
  </li>
  <li>
   Coordinate the in-store VMs in the area for all the daily VM activities.
  </li>
  <li>
   Manage the VM props organization and inventories for all the boutiques in the area ensuring the good condition of these materials and informing any possible needs to the Zone VM Manager.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Communication
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Provide qualitative feedback based on the central VM guidelines to the in-store VMs after any set-up.
  </li>
  <li>
   Use Photo-reporting as the main communication channel. Ensuring high-quality photos, respecting the timing and implementing any changes if needed after feedback.
  </li>
  <li>
   Be the link between the boutiques Retail Teams and the Zone VM Manager.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Business perspective
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Plan product rotations in accordance with each boutique needs to maximize the sales, always ensuring alignment with central guidelines.
  </li>
  <li>
   Be familiar with the performance of the boutiques in the area, monitoring closely the sell-through per collection and universe.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Training
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Provide continuous training to the VMs in the related area following the inputs and the updates coming from central VM department.
  </li>
  <li>
   Work on a plan to ensure the engagement of the Retail Teams on the day-to-day image standards maintenance.
   <br/>
   <br/>
  </li>
 </ul>
 Profile
 <br/>
 <br/>
 <ul>
  <li>
   Min 5- years&rsquo; experience in a company with international exposure
  </li>
  <li>
   English as first business language; other languages are considered a plus.
  </li>
  <li>
   Good proficiency in Excel, Word, PowerPoint; knowledge of Adobe pack (notably Photoshop) is a plus
  </li>
  <li>
   Flexibility regarding working schedule when required (such as late nights and weekends)
  </li>
  <li>
   Availability for business travels
  </li>
  <li>
   Entrepreneurial spirit
  </li>
  <li>
   Creativity with interest in fashion, design and art
  </li>
  <li>
   People oriented
  </li>
  <li>
   Time management and organizational skills
  </li>
 </ul>
</div>


Area Visual Merchandiser

Eren Perakende

<div>
 <p>
  For more than 35 years, Eren Retail has been bringing the world&rsquo;s leading brands to customers in Turkey. In 1990, the company entered into a partnership with Devanlay, beginning the licensed production and distribution of Lacoste. Since then, Eren Retail has served as the Turkish distributor for globally renowned brands such as Burberry, Gant, Nautica and Converse.
 </p>
 <p>
  <br/>
 </p>
 <p>
  In 2008, it launched Occasion stores, followed by the creation of the SuperStep store concept in 2012. Strengthening its online presence in 2020 through a multi-channel strategy, Eren Retail redefined retailing as an experiential journey with House of SuperStep.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Expanding its portfolio with brands such as Intersport, SuperKids, Fashfed, United4 and HeartBeat, Eren Retail continues to operate with an experience&ndash;focused strategy. Today, the company has a presence in 25 countries, employs over 8,000 people and manages nearly 700 stores along with 17 digital channels worldwide.
 </p>
 <p>
  <br/>
 </p>
 <p>
  We are looking for an
  <strong>
   Assistant E-Commerce Manager
  </strong>
  to contribute to our premium lifestyle brands in this growth journey.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Job Description
  </strong>
  :
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Oversee and manage key functional areas such as content management, product &amp; site merchandising, operations, and online marketing to drive the performance of the Digital Flagship and marketplaces,
  </li>
  <li>
   Collaborate closely with the Business Development, Marketing, and Customer Support teams,
  </li>
  <li>
   Monitor overall site performance, sales, inventory, articles, campaigns, content, and operations on a daily basis,
  </li>
  <li>
   Analyze sales performance regularly and prepare action plans based on insights,
  </li>
  <li>
   Proactively replenish must-have products to ensure adequate stock levels.
  </li>
  <li>
   Work in a fast-paced e-commerce environment, building strong functional skills in online merchandising,
  </li>
  <li>
   Gain experience in global e-commerce practices and strategies
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Engineering, or Business Administration (Master's degree is a plus),
  </li>
  <li>
   5-6 years of experience in e-commerce, retail planning &amp; allocation, product/project management, or marketing roles,
  </li>
  <li>
   Online trading background, preferably in an online fashion brand,
  </li>
  <li>
   Excellent command of both written and spoken English,
  </li>
  <li>
   Proficiency in MS Excel, Word, PowerPoint and Google Analytics,
  </li>
  <li>
   Strong understanding of how digital channels drive traffic and conversion on sites,
  </li>
  <li>
   Excellent communication skills, flexible, proactive, and detail oriented,
  </li>
  <li>
   Strong reporting skills with a focus on solutions and attention to detail,
  </li>
  <li>
   Understanding of basic financial KPIs and e-commerce analytics,
  </li>
  <li>
   Excellent project management, time management, and reporting skills,
  </li>
  <li>
   Experience with Content Management and Merchandising Systems, including the analysis of e-commerce merchandising and sales performance.
  </li>
 </ul>
 <p>
 </p>
</div>


Assistant E-Commerce Manager

 Guess

<div><p>Guess is a global leader in the fashion industry, renowned for setting trends and delivering high-quality, stylish products.We are seeking a creative and detail-oriented In-Store Visual Merchandiser to join our dynamic team.</p><br>
<p></p><ul>
<li>This role is essential in shaping the customer experience and driving sales through effective visual displays.</li>
<li>As an In-Store Visual Merchandiser, you will be responsible for designing and implementing innovative merchandising strategies that align with our brand identity and resonate with our target audience.</li>
<li>You will have the opportunity to collaborate closely with the marketing and sales teams to ensure our visual representations are not only aesthetically pleasing but also strategically effective in showcasing our products.</li>
</ul><p><b>Requirements</b></p><ul>
<li>Develop and implement creative visual merchandising strategies that reflect the brand's image.</li>
<li>Design in-store displays that attract customers and enhance their shopping experience.</li>
<li>Collaborate with the marketing team to ensure cohesive branding and messaging.</li>
<li>Conduct regular assessments of merchandising displays to ensure they meet company standards.</li>
<li>Maintain and organize store displays, including rotating and refreshing merchandise.</li>
<li>Analyze sales data and customer feedback to inform visual merchandising decisions.</li>
<li>Train and guide store staff on visual merchandising best practices and standards.</li></ul></div>

Visual Merchandiser (Mall Of İstanbul)

adidas

<p></p><div><div><div><div><div><div><div><div><p>PURPOSE</p></div>
<div>
Defines local short- and mid-term objectives for the respective category and implements global and hub GTM strategies in a locally relevant way, addressing diverse consumer needs and distribution channels.<br>
Drives cross-functional marketing execution and provides clear, commercial insights on local consumer behavior, market dynamics, and channel requirements to influence global GTM strategy development.<br>
Collaborates closely with global and hub counterparts to identify business opportunities, maximize net sales and profitability (within strategic parameters), and ensure full end-to-end execution of the category management process.</div>
<p></p>
<div><p>KEY RESPONSIBILITIES</p></div>
<ul>
<li>Delivers a comprehensive local category range plan, including range selection, pricing, Go-in margin, forecasting, phasing, and campaign execution.</li>
<li>Defines the Turkey category range in alignment with Global and Hub Business Unit guidelines.</li>
<li>Analyzes sell-through performance and contributes to strategic planning through actionable insights.</li>
<li>Aligns and executes the in-season brand calendar with cross-functional teams (Supply Chain, Channel Leads, Brand Activation, Omni Channel).</li>
<li>Establishes and manages product segmentation strategies across categories and key accounts.</li>
<li>Leads the sell-in process for upcoming seasons, including showroom preparation and sell-in presentations.</li>
<li>Manages channel and account expectations by identifying market gaps and developing tactical products, price points, and exclusive offers.</li>
<li>Monitors inventory performance and collaborates with relevant teams to maintain sustainable stock levels.</li>
<li>Reviews the seasonal orderbook, identifies key actions, and partners with channels to secure business priorities.</li>
</ul>
<p></p><div><p>KEY RELATIONSHIPS</p></div>
<ul>
<li>adidas Brand Team Turkey</li>
<li>EM Turkey Channel Teams (DTC, e-Com, Wholesale)</li>
<li>EM Hub Category Team</li>
<li>EM Turkey Supply Chain Management</li>
<li>EM Turkey Demand Planning</li>
</ul>
<p></p><div><p>KPIS</p></div>
<ul>
<li>Brand Health KPIs (Brand Momentum, NPS, Spontaneous Purchase Intent, etc.)</li>
<li>Net Sales, GIM%, Category Share, Gender Distribution</li>
<li>Orderbook Development</li>
<li>Range Size and Efficiency (including overlap)</li>
<li>Local Production / SMU / Early Launch Efficiencies</li>
</ul>
<p></p><div><p>KNOWLEDGE, SKILLS AND ABILITIES</p></div>
<ul>
<li>Strong business acumen and analytical thinking.</li>
<li>Proven ability to build, lead, and motivate a high-performing category team.</li>
<li>Excellent interpersonal and collaboration skills across functions.</li>
<li>Demonstrated experience in merchandising, category management, brand, and sales.</li>
<li>Strategic and creative mindset with strong commercial understanding.</li>
<li>Fluent in written and spoken English.</li>
</ul>
<p></p><div><p>REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS</p></div>
<ul>
<li>University degree in Business, ideally with a focus on Marketing or Sales, or equivalent professional experience.</li>
<li>Minimum 6 years&rsquo; experience in merchandising, cross-functional marketing, or sales.</li>
<li>Excellent presentation and communication skills.</li>
<li>Advanced proficiency in Excel and PowerPoint; working knowledge of Outlook and Word.</li>
<li>Experienced manager with advanced cross-functional marketing knowledge and proven expertise in sport and/or lifestyle categories.</li>
<li>Consumer-focused with deep product and range understanding, balancing brand and commercial priorities to build channel-specific GTM solutions.</li>
</ul>
</div></div></div></div></div><div><div><div><p>AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE&rsquo;S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.</p><p>
</p><ul><p>COURAGE: Speak up when you see an opportunity; step up when you see a need..</p>
<p>OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.</p>
<p>INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.</p>
<p>TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.</p>
<p>INTEGRITY: Play by the rules. Hold yourself and others accountable to our company&rsquo;s standards.</p>
<p>RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.</p></ul></div><br>
<p></p>
</div></div><div><div><div><div><br>
<b>AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
</b><br>
<br>
<b>&ndash; CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU &ndash;
</b><br>
<br>
<b>BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.</b><br>
<b>
</b></div></div></div></div></div><div><div><div><div><div><div>JOB TITLE:
<div>Manager Category Management Originals BB &amp; Partner
</div></div></div></div></div></div><div><div><div><div>BRAND:
</div></div></div></div><div></div><div><div><div><div>LOCATION:
<div>Istanbul
</div></div></div></div></div><div><div><div><div>TEAM:
<div>Merchandising &amp; Planning
</div></div></div></div></div><div><div><div><div>STATE:
<div>Ista
</div></div></div></div></div><div><div><div><div>COUNTRY/REGION:
<div>TR
</div></div></div></div></div><div><div><div><div>CONTRACT TYPE:
<div>Full time
</div></div></div></div></div><div><div><div><div>NUMBER:
<div>537054
</div></div></div></div></div><div><div><div><div>DATE:
<div>Nov 6, 2025</div></div></div></div></div></div></div>

Manager Category Management Originals BB & Partner

CHANEL

<div><div>In the context of our ongoing efforts to optimize our efficiency, while maximizing client proximity, we will create a new Fashion &amp; WFJ organization for T&uuml;rkiye. As Fashion &amp; Watch and Fine Jewelry Director you will be leading the Turkish team in charge of the Fashion &amp; WFJ business with 3 Chanel Fashion and 1 Chanel Shoe Boutique in &#304;stanbul as well as 1 Chanel Fashion seasonal boutique in Bodrum and WFJ Wholesale business to ensure continued development in line with the European Region strategy for both divisions.</div><div></div><div>
You will directly report to the Managing Director T&uuml;rkiye with a dotted line to the Head of Fashion Europe and Head of WFJ Europe. You will also partner closely with the Europe Fashion &amp; WFJ teams to boost local Fashion and WFJ business in line with market needs and overall vision and strategy.</div><div></div><div>
You will be responsible for implementing the new Fashion &amp; WFJ organization for your scope of responsibility, which includes Retail Management, Business Merchandising &amp; Operations, Client Marketing, Learning and Style Expertise and Visual Merchandising.</div><div></div><div>
Key for this leadership role is strategic thinking by also giving priority to people development as well as being a role model for Chanel&rsquo;s leadership attributes.</div><div></div><div>
What impact you can create at Chanel</div><div>
Budget and Strategy</div><ul><li>
Elaborate and implement the local Fashion and WFJ business strategy in line with the European strategy.</li></ul><ul><li>
Define the MTP (Mid-Term Plan), budget and yearly sales plans for each boutique in your scope in collaboration with the Managing Director T&uuml;rkiye and Finance.</li><li>
Monitor competitors and market trends in T&uuml;rkiye to generate insights for the business.</li></ul><ul><li>
Contribute to the P&amp;L definition and monitoring, optimize the costs and ensure the right resource allocation.</li></ul><div></div><div>
Leadership</div><ul><li>
Guide and support your office and boutique teams to deliver the defined business plan and objectives.</li></ul><ul><li>
Expose the Retail and Boutique Management Teams to Fashion &amp; WFJ strategy, enriching their understanding and the meaning of the execution at Boutique level.</li></ul><ul><li>
Lead Performance Management.</li></ul><ul><li>
Partner with the Finance Department to ensure all operational sales procedures.</li><li>
Represent T&uuml;rkiye in the Fashion Europe Leadership Team and contribute to cross-functional collaboration.</li></ul><div></div><div>
Buying</div><ul><li>
Oversee the buying strategy, including the OTB (Open to buy), supporting the buying process and advising Boutique Managers in their decisions.</li></ul><div></div><div>
Brand &amp; Image</div><ul><li>
Act as ambassador for Fashion and WFJ in your scope of responsibility.</li></ul><ul><li>
Enhance harmonious relationships with landlords, PR, Media, and local public authorities.</li><li>
Contribute to the clienteling strategy, especially for Elite clientele, and participate in VIC-related events.</li></ul><div></div><div>
You are energized by</div><ul><li>
Passion for the Fashion and WFJ industry and for people development</li></ul><ul><li>
With your innovative mindset and courage to experiment and test new ways of working, you will strive for the best business results, client services and people&rsquo;s development.</li></ul><ul><li>
As a result-oriented person, you believe in team spirit to achieve targets.</li></ul><div></div><div>
What you will bring ;</div><ul><li>
In-depth experience in boutique management in the fashion and luxury industry combined with a client centric mindset.</li><li>
Over 10 years of experience as a Team Leader: People enabler, engager, and developer with a modern &ldquo;mindful&rdquo; leadership style, attentive of human behaviors to be the ambassador of our &ldquo;Best place to work&rdquo; objective. Strong resilience and professional maturity.</li><li>
Excellent interpersonal skills along with a strong business acumen, strategic thinking and analytical approach.</li><li>
Motivation to embrace challenges and lead transformation. Leadership with ownership and self-awareness, with a collective definition of success.</li><li>
Fluent English skills (written and spoken), Turkish is a plus.</li></ul><div></div><div>
Position based in Istanbul. Frequent traveling required.</div><div></div><div><i>
At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to Chanel.</i></div><div></div><div>
#LI-SS3</div></div>

Fashion & WFJ Director Türkiye (f/m/d)

HTL Fashion Hazir Giyim Sanayi ve Ticaret Anonim Sirketi

<div><div>Are you a movement maker? Are you seeking new and exciting career opportunities?</div><div></div><div>
Here is what you need to know about the job:</div><div><br>
</div><div></div><div>At Li &amp; Fung, we are driving the future of global supply chains by prioritizing innovation, collaboration, and sustainability. As the world of commerce evolves with new technologies, we are transforming how businesses operate and connect with consumers. Our goal is to build efficient, forward-thinking supply chains that unlock new possibilities and provide tangible value to every part of the process.</div><div></div><div>
Embracing a culture of entrepreneurship, we use cutting-edge digital tools to enhance teamwork, spark creativity, and push the boundaries of what&rsquo;s achievable.</div><div></div><div>
Our values are at the heart of everything we do, guiding our relationships with our team, clients, suppliers and the communities we serve.</div><div></div><div>
In line with our growth ambitions in Turkiye, we are seeking a dynamic and driven professional to join our team in Istanbul as a &ldquo;Senior Merchandiser.&rdquo; If you&rsquo;re passionate about innovation and eager to contribute to the future of global supply chains, we&rsquo;d love to hear from you.</div><div></div><div>
Key Responsibilities</div><ul><li>
Follow up on jerseywear orders from sample to shipment.</li><li>
Assist in building and maintaining a strong local and regional vendor network to meet customers&rsquo; current and future business needs.</li><li>
Provide advice and suggestions on product design to facilitate cost-saving and enhance product sales.</li><li>
Monitor production status and solve issues quickly.</li><li>
Prepare and update production reports.</li><li>
Support the merchandising team to meet deadlines and customer needs.</li></ul><div></div><div>
Requirements</div><ul><li>
At least a bachelor's degree in a related field</li><li>
5&ndash;8 years of experience in jerseywear or garment production.</li><li>
Good knowledge of jerseywear production.</li><li>
Advanced level of English.</li><li>
Result-oriented, excellent communication skills, self-motivated, responsive, and detail-minded with a strong ownership &amp; follow-up mindset</li></ul><div><i>
#lffashion</i></div><div></div><div>
If this sounds like you, Apply Now!</div><div><br>
</div><div>As an equal opportunity employer, we shall consider all applicants regardless of gender, age, religion, marital status, race, sexual orientation, disability, disease, pregnancy, or trade union and/or political affiliation, and disregard all factors deemed inappropriate by local law and the International Labor Organization&rsquo;s Declaration on Fundamental Principles and Rights at Work.</div></div><div></div>

Senior Merchandiser

<p></p><div><div><div><div><div><div><div><div><p>PURPOSE &amp; OVERALL RELEVANCE FOR THE ORGANIZATION:</p></div>
<div>
Director eCommerce T&uuml;rkiye will be leading the eCommerce and Partner Program sales channels while managing ecommerce merchansing (buying and trading) in T&uuml;rkiye for adidas. The role will also expect to provide best in class eCommerce operations and consumer experience to drive strong business results.</div>
<div><p>
KEY RESPONSIBILITIES:</p></div>
<div>
As e-Commerce and Partner Program channel lead for T&uuml;rkiye:</div>
<ul>
<li>Drive and implement the eCommerce Strategy (Own eCom and Partner Program) on cluster level to achieve ambitious net sales and profitability targets</li>
<li>Partner with VP eCom &amp; DPC, EM to ensure localizing overall EM eCom strategy and key priorities are functioning optimally to drive best in class experience</li>
<li>Lead the eCommerce channels in T&uuml;rkiye by partnering with and driving best in class standards across functional hub eCom teams and areas (Consumer Experience, Digital Analyitcs, Digital Operations, Strategy &amp; Programs and Planning &amp; Analytics)</li>
<li>Lead Partner Program channel in T&uuml;rkiye by managing partner program team, ensuring best in class adidas in-store experience and end to end operations, establishing strong relationship with partners to drive sustainable growth. Align with EM DPC hub team for localizing partner program strategy and exploring development opportunities</li>
<li>Lead eCom merchandising team to ensure developing efficient buy plan, driving right channel segmentation strategy and effective trading to maximize sustainable growth. Align with demand planning, CTC and DTC merchandising and eCom hub merchandising teams for seasonal buy plans</li>
<li>Deliver annual e-Com P&amp;L targets by:</li>
<ul><li>Ensuring target alignment with local (finance, marketing, SCM) and EM eCom hub teams</li>
<li>Align with marketing team for Own eCom and Partner Program MAEX budgets</li>
<li>Ensure operational costs are in live with target</li>
</ul><li>Responsible for commercial decisions at cluster level by analysing the eCommerce KPI&rsquo;s and local trends and needs</li>
<li>Ensure end-to-end operations of eCommerce capabilities through the defined operating model with EM eCom hub, global digital teams and internal key stakeholders</li>
<li>Manage and control operational expenses in line with the cluster eCommerce budget</li>
<li>Operationally manage cluster level special projects geared towards enhancing the consumer experience (to become more Premium, Connected, Personalized)</li>
<li>Coordinate respective teams to accomplish the tasks associated with running adidas eCommerce online stores ensuring best and accurate presentation of product online, on Retail Intro Date and supporting product negotiations done by the merchandising team.</li>
<li>Develop business plan for T&uuml;rkiye including IBP and RFC, ensuring alignment with cluster strategy and key stake holders (GM T&uuml;rkiye, eCom Hub, Finance).</li>
<li>Develop deep consumer insights to support the decision-making process especially among target segments</li>
<li>Liaise with DTC to deliver more seamless omnichannel experience for consumers.</li>
<li>Align with other Cluster channels on campaign launches, mega commercial moments, end of season sales and discounting standards (key trade meetings)</li>
<li>Align and support Digital Brand Activation with a specific focus on Membership and Performance Marketing. Agreeing seasonal marketing and digital activation plan to ensure appropriate representation of the brands on respective channels</li>
<li>Ensure high employee engagement through effective motivation, coaching, training and development of respective teams</li>
<li>Ensure compliance with global policies, procedures and regulatory guidelines.</li>
</ul>
<div><p>KEY RELATIONSHIPS:</p></div>
<ul>
<li>EM eCom Hub, Global Digital Teams</li>
<li>T&uuml;rkiye Senior Leadership Team</li>
<li>T&uuml;rkiye adidas Brand &amp; Digital Activation teams</li>
<li>T&uuml;rkiye SCM Senior Director and team</li>
<li>DTC Buying team</li>
<li>eCommerce Hub Teams (Digital Operations, Consumer Experience, Planning &amp; Analytics, Merchandising, Strategy Programs)</li>
<li>External technology solution providers</li>
<li>Partners (Trendyol, Hepsiburda, Amazon, Boyner...)</li>
</ul>
<div><p>KNOWLEDGE, SKILLS AND ABILITIES</p>
:</div>
<ul>
<li>Minimum of 12 years&rsquo; experience in the eCommerce and trade marketing Industry, ideally in apparel/fashion/shoes or FMCG, with an operational background</li>
<li>Strong leadership skills, with experience of leading eCommerce teams</li>
<li>Strong understanding of consumer base and purchasing behavior</li>
<li>Experience in P&amp;L management and accountability</li>
<li>Excellent communication skills including impactful presentation skills, influencing and negotiation skills</li>
<li>Ability to lead and drive change</li>
<li>Experience managing large and diverse teams</li>
<li>Experience driving an optimization strategy in an eCommerce business</li>
<li>An inert ability to see opportunities to improve. Whilst focused on the front-end consumer experience, you should see this across all facets of the business</li>
<li>You are an expert level skillset in Branded Commerce best practices and operations.</li>
<li>Excellent English language skills</li>
</ul>
</div></div></div></div></div><div><div><div><p>AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE&rsquo;S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.</p><p>
</p><ul><p>COURAGE: Speak up when you see an opportunity; step up when you see a need..</p>
<p>OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.</p>
<p>INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.</p>
<p>TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.</p>
<p>INTEGRITY: Play by the rules. Hold yourself and others accountable to our company&rsquo;s standards.</p>
<p>RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.</p></ul></div><br>
<p></p>
</div></div><div><div><div><div><br>
<b>AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
</b><br>
<br>
<b>&ndash; CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU &ndash;
</b><br>
<br>
<b>BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.</b><br>
<b>
</b></div></div></div></div></div><div><div><div><div><div><div>JOB TITLE:
<div>Director e-com
</div></div></div></div></div></div><div><div><div><div>BRAND:
</div></div></div></div><div></div><div><div><div><div>LOCATION:
<div>Istanbul
</div></div></div></div></div><div><div><div><div>TEAM:
<div>Data
</div></div></div></div></div><div><div><div><div>STATE:
<div>Ista
</div></div></div></div></div><div><div><div><div>COUNTRY/REGION:
<div>TR
</div></div></div></div></div><div><div><div><div>CONTRACT TYPE:
<div>Full time
</div></div></div></div></div><div><div><div><div>NUMBER:
<div>536554
</div></div></div></div></div><div><div><div><div>DATE:
<div>Nov 3, 2025</div></div></div></div></div></div></div>

Director e-com

Explore 381+ Merchandising manager in Istanbul Turkey this November. Find roles across top companies and apply now to boost your career.