digital marketing specialist Jobs in Islamabad

digital marketing specialist

social media manager

sales and marketing specialist Jobs in Islamabad

sales and marketing specialist

advertising manager

digital marketing specialist / manager Jobs in Islamabad

digital marketing specialist / manager

paid media specialist

Shape Solutions (Pvt.) Ltd.

<div>
 
 We are seeking an experienced
 
 Ads Specialist
 
 to join our Marketing Team. The ideal candidate will have hands-on experience managing paid campaigns across
 
 Google Ads, Meta Ads, and Microsoft/Bing Ads
 
 , with a strong preference for candidates who have worked with
 
 UK-based clients
 
 .
 
 
 You don&rsquo;t need to be an expert&mdash;but you must be confident in independently running, optimising, researching, and reporting on campaigns.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 <ul>
 <li>
 
 Manage and optimize paid campaigns across
 
 Google Ads, Meta Ads, and Bing Ads
 
 
 
 </li>
 <li>
 
 Plan, launch, and scale campaigns to achieve performance goals and ROI
 
 
 </li>
 <li>
 
 Create, monitor, and adjust ad sets, targeting, and budgets
 
 
 </li>
 <li>
 
 Prepare
 
 monthly and bi-weekly
 
 performance reports
 
 
 </li>
 <li>
 
 Set up
 
 GA4
 
 , conversion tracking, and tags through
 
 Google Tag Manager
 
 
 
 </li>
 <li>
 
 Conduct detailed keyword research and audience analysis
 
 
 </li>
 <li>
 
 Collaborate with the content and design teams to produce effective ad creatives
 
 
 </li>
 <li>
 
 Manage and maintain performance for
 
 UK client accounts
 
 
 
 </li>
 <li>
 
 Present insights and recommendations to the Marketing Manager
 
 
 
 
 
 </li>
 </ul>
 Requirements
 
 
 
 <ul>
 <li>
 
 Minimum
 
 2+ years
 
 of experience in PPC / Paid Media
 
 
 </li>
 <li>
 
 Practical expertise with
 
 Google Ads, Meta Ads, and Bing Ads
 
 
 
 </li>
 <li>
 
 Experience working with
 
 UK clients
 
 (preferred)
 
 
 </li>
 <li>
 
 Strong understanding of
 
 GA4
 
 , conversion tracking, and
 
 Google Tag Manager
 
 
 
 </li>
 <li>
 
 Ability to analyse campaign data and make optimization decisions
 
 
 </li>
 <li>
 
 Strong reporting skills using
 
 Looker Studio, Excel, or Google Sheets
 
 
 
 </li>
 <li>
 
 Excellent communication and teamwork abilities
 
 
 
 
 
 </li>
 </ul>
 Benefits
 
 
 <ul>
 <li>
 
 Competitive salary aligned with your experience
 
 
 </li>
 <li>
 
 
 2 free lunches per week
 
 
 
 </li>
 <li>
 
 Unlimited tea
 
 , coffee, snacks
 
 , and a positive office environment
 
 
 </li>
 <li>
 
 Professional growth opportunities within an expert marketing team
 
 
 </li>
 <li>
 
 Exposure to international clients (UK, US, EU markets)
 
 
 
 
 
 </li>
 </ul>
</div>

Media Paid Specialist

Makaan Solutions Pvt. Ltd

Makaan Solutions is a fast-growing real-estate marketing &amp; development company. We combine premium brand storytelling with performance marketing to generate high-intent leads for landmark projects across Islamabad and beyond.The OpportunityWe&rsquo;re looking for a hands-on Performance Marketer to own our paid media strategy end-to-end&mdash;planning, execution, optimization, and reporting&mdash;across Meta (FB/IG), Google (Search/Display/YouTube), and TikTok. Your north star is qualified lead volume and cost efficiency, with airtight tracking and actionable insights.What You&rsquo;ll Do<ul><li>Strategy &amp; Planning: Build channel-wise paid media plans, budgets, and testing roadmaps aligned to lead and booking targets.</li><li>Campaign Execution: Launch and optimize campaigns (Search, Performance Max, YouTube, FB/IG, TikTok). Manage structures, bids, audiences, and creatives.</li><li>Audience &amp; Funnels: Create high-intent audiences (interests, custom, lookalikes), design lead funnels (landing pages, forms, WhatsApp flows) and reduce friction.</li><li>Tracking &amp; Analytics: Own GA4, GTM, Meta Pixel, Conversions API, conversion events, UTM hygiene, offline conversion imports; ensure &gt;95% event accuracy.</li><li>Creative Direction: Write/adapt ad copy, craft briefs, and run rapid A/B tests on hooks, formats, and landing pages to lift CTR/CVR.</li><li>Sales Alignment: Partner with Sales on lead qualification, lead-to-visit and visit-to-booking improvements; feedback loop on lead quality.</li><li>Reporting: Build weekly dashboards (Looker Studio/Sheets). Present insights, wins, and next steps.</li><li>Governance: Maintain billing/admin hygiene, policy compliance, and clean account structures.</li></ul>What You&rsquo;ll Bring<ul><li>2&ndash;4+ years in performance marketing for lead generation (real estate or other high-ticket categories preferred).</li><li>Strong command of Meta Ads, Google Ads, GA4, GTM; working knowledge of Looker Studio/Excel/Sheets.</li><li>Proven track record of lowering CPL while improving lead quality.</li><li>Comfortable writing short ad copy and creative hooks.</li><li>Bonus: TikTok Ads, Zapier/Make automations, WhatsApp Business flows, CAPI setup, CRM handoffs (HubSpot/Zoho), basic CRO.</li><li>Excellent communication in English &amp; Urdu; detail-oriented and data-driven.</li></ul>KPIs You&rsquo;ll Own<ul><li>Qualified Leads (weekly/monthly)</li><li>CPL (PKR) and Cost per Qualified Lead</li><li>Lead &rarr; Visit &rarr; Booking conversion rates</li><li>Creative testing velocity (new variants/week)</li><li>Tracking accuracy (&ge;95% events captured)</li></ul>What We Offer<ul><li>Market-competitive salary with performance bonuses</li><li>High ownership, fast experimentation, and visible impact</li><li>Growth alongside premium, high-visibility real-estate brands</li></ul>Job Type: Full-timePay: Rs75,000.00 - Rs150,000.00 per monthWork Location: In person

Performance Marketer

ESOLS Technologies

Job Description:We&rsquo;re looking for a Google Ads &amp; PPC Specialist with 1&ndash;2 years of hands-on experience running paid campaigns across Google Ads and Meta Ads (Facebook &amp; Instagram). You&rsquo;ll be responsible for managing, optimizing, and reporting on campaigns that drive traffic, leads, and conversions.Responsibilities:<ul><li>Plan, launch, and optimize paid campaigns on Google Ads and Meta Ads.</li><li>Conduct keyword research, manage bids, and refine targeting to improve ROI.</li><li>Track performance metrics (CTR, CPC, CPA, ROAS) and prepare regular reports.</li><li>Collaborate with the marketing team on ad creatives and landing page improvements.</li><li>Stay updated on PPC trends, tools, and best practices.</li></ul>Requirements:<ul><li>1&ndash;2 years of experience in Google Ads or Meta Ads campaign management.</li><li>Google Ads / Analytics certification (preferred).</li><li>Strong understanding of PPC, targeting, and conversion tracking.</li><li>Analytical mindset with attention to detail.</li><li>Experience with Amazon PPC is a plus.</li></ul>Key Skills:<ul><li>Google Ads</li><li>Meta Ads</li><li>Amazon PPC (Preferred)</li><li>Keyword Research</li><li>Bidding Strategies</li><li>Campaign Optimization</li><li>Analytics &amp; Reporting</li><li>Conversion Tracking</li></ul>Job Type: Full-timeAbility to commute/relocate:<ul><li>Islamabad: Reliably commute or planning to relocate before starting work (Required)</li></ul>Location:<ul><li>Islamabad (Required)</li></ul>Work Location: In person

PPC & Google Ads Specialist

<div>
 
 About The Role
 
 
 
 We are seeking a highly skilled Performance Marketing Expert with 4&ndash;5 years of hands-on experience in running, managing, optimizing, and scaling paid campaigns across digital platforms. The ideal candidate is data-driven, analytical, creative with ad messaging, and confident in managing end-to-end performance funnels.
 
 
 
 What will be your responsibilities?
 
 
 
 
 
 Paid Campaign Management
 
 
 
 
 <ul>
 <li>
 Plan, execute, and optimize paid campaigns across Meta, Google, TikTok, Yelp and other relevant platforms.
 </li>
 <li>
 Perform A/B testing on ad creatives, messaging, audience targeting, and landing pages.
 </li>
 <li>
 Set up conversion tracking, events, and pixels.
 </li>
 <li>
 Maintain monthly, weekly, and daily performance dashboards.
 </li>
 <li>
 Scale campaigns profitably by monitoring ROAS, CPA, CTR, and conversion metrics.
 
 
 </li>
 </ul>
 
 
 Funnel Optimization &amp; Strategy
 
 
 
 
 <ul>
 <li>
 Build full-funnel performance strategies (awareness &rarr; consideration &rarr; conversion &rarr; retention).
 </li>
 <li>
 Optimize landing pages and ensure the campaign-to-landing-page experience is seamless.
 </li>
 <li>
 Conduct competitor analysis and market research to identify growth opportunities.
 </li>
 <li>
 Suggest improvements to creatives, offers, and user journeys.
 
 
 </li>
 </ul>
 
 
 Analytics &amp; Reporting
 
 
 
 
 <ul>
 <li>
 Monitor campaign performance using Google Analytics, Ads Manager, Looker Studio, Yelp Ad Manager and platform dashboards.
 </li>
 <li>
 Generate insights from data to improve targeting, messaging, and budget allocation.
 </li>
 <li>
 Prepare weekly and monthly performance reports.
 
 
 </li>
 </ul>
 
 
 Creative Collaboration
 
 
 
 
 <ul>
 <li>
 Work with designers to create high-performing ad creatives.
 </li>
 <li>
 Ensure all creatives follow platform best practices and guidelines.
 
 
 </li>
 </ul>
 
 
 Budget &amp; Billing Management
 
 
 
 
 <ul>
 <li>
 Manage monthly budgets effectively with strategic bidding.
 </li>
 <li>
 Forecast campaign spend and expected returns.
 </li>
 <li>
 Conduct daily optimization to maintain efficiency.
 
 
 </li>
 </ul>
 
 What are we looking for, and what does it require to be the right fit for this role?
 
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Business, or a related field.
 </li>
 <li>
 4&ndash;5 years of performance marketing experience with 1-2 years of experience in managing a team.
 </li>
 <li>
 Proven experience in managing Meta Ads, Google Ads, Yelp Ads, and one additional platform (TikTok, LinkedIn, Snapchat, or Programmatic).
 </li>
 <li>
 Strong understanding of marketing funnels, attribution models, and customer acquisition.
 </li>
 <li>
 Ability to analyze data and convert insights into strategies.
 </li>
 <li>
 Hands-on with tools: Google Analytics, Tag Manager, Meta Business Manager, and tracking setups.
 </li>
 <li>
 Basic understanding of SEO, content marketing, and CRM funnels is a plus
 
 
 </li>
 </ul>
 
 Why Join AIO?
 
 
 
 Our mission is to revolutionize the US restaurant industry by providing a comprehensive and fully integrated solution that empowers restaurant owners to efficiently manage all aspects of their businesses. Our platform, designed to meet the unique challenges (post-COVID-19) faced by restaurants, combines our patented AI technology with unparalleled customer support to help owners increase revenue, reduce costs, and improve their overall profit margins.
 
 
 We believe that restaurants should be able to focus on delivering exceptional dining experiences to their customers, without the added stress of managing complex and disparate systems. That's why we offer an All-In-One super app platform for all of their needs, from front-of-the-house operations like ordering, payment, marketing, and rewards, to back-of-the-house management like inventory, staff, and financials.
 
 
 We are laser-focused on becoming a significant player in the $55 billion restaurant tech SaaS market. You will be a part of a world-class Silicon Valley-funded startup.
</div>

Performance Marketing Expert

Lucid Web Solutions

<ul><li>Location: On-site</li><li>Type: Full-time</li></ul>About the CompanyWe are a digital-first organization managing a portfolio of internal online platforms &mdash; ranging from content and travel experiences to professional services and digital products.Our goal is to grow these platforms through creative storytelling, visual engagement, and high-performing social media content that drives awareness and inbound traffic.We&rsquo;re building a lean, creative growth team to handle all marketing, content, and social operations internally &mdash; producing everything from blog articles and web content to social media campaigns and ads.About the RoleWe&rsquo;re hiring a Social Media, Content &amp; Creative Specialist who can handle every stage of creative and content production &mdash; writing, designing, filming, editing, posting, and analyzing performance.You&rsquo;ll manage day-to-day social presence across multiple brands, create blogs and website content, design visuals, and bring marketing campaigns to life in collaboration with the marketing specialist and leadership.This is a hands-on, creative, and strategic role &mdash; ideal for someone who loves both content creation and digital marketing execution.Responsibilities1. Social Media Management &amp; Content Creation<ul><li>Create, film, and edit Reels, TikToks, YouTube Shorts, and other visual content.</li><li>Manage posting calendars across social channels (Instagram, TikTok, YouTube, LinkedIn, Facebook).</li><li>Write and design social posts, captions, hooks, and stories that align with brand tone.</li><li>Research trends, hashtags, and opportunities for reach and engagement.</li></ul>2. Blog &amp; Web Content Creation<ul><li>Write and edit blogs, feature stories, and web pages for company-owned platforms.</li><li>Collaborate on keyword research and ensure content is SEO-optimized.</li><li>Design visuals and layout elements for blogs and landing pages (using Canva, Photoshop, or Figma).</li><li>Maintain consistency in tone, format, and quality across all content.</li></ul>3. Campaign Support &amp; Paid Media<ul><li>Develop visuals and short-form assets for digital ad campaigns.</li><li>Assist in post boosting and performance tracking on social platforms.</li><li>Support marketing specialist in coordinating paid and organic content efforts.</li></ul>4. Community Building &amp; Outreach<ul><li>Engage with audiences across platforms (comments, DMs, mentions).</li><li>Assist with outreach to content creators, guest bloggers, and affiliates.</li><li>Help build online communities and partnerships through social engagement.</li></ul>5. Analytics &amp; Reporting<ul><li>Track social performance metrics and content engagement.</li><li>Provide feedback on trends, content performance, and optimization opportunities.</li></ul>Required Skills &amp; Experience<ul><li>2&ndash;4 years in content creation, digital marketing, or social media.</li><li>Excellent writing and storytelling skills for blogs and web content.</li><li>Strong proficiency in video editing (CapCut, Adobe Premiere, Final Cut) and graphic design (Canva, Photoshop, or Figma).</li><li>Understanding of SEO fundamentals and keyword-based writing.</li><li>Experience managing multiple brands or projects at once.</li><li>Highly organized, creative, and proactive mindset.</li></ul>Why This Role Is Exciting<ul><li>Creative ownership across multiple brands and content formats.</li><li>A chance to write, design, film, and publish across all company platforms.</li><li>Close collaboration with leadership and technical marketing for unified growth strategy.</li><li>Immediate, visible impact on traffic, engagement, and brand growth.</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs150,000.00 per monthAbility to commute/relocate:<ul><li>Islamabad: Reliably commute or planning to relocate before starting work (Required)</li></ul>Application Question(s):<ul><li>How would you rate your communication skills out of 10?</li></ul>Language:<ul><li>English (Required)</li></ul>Location:<ul><li>Islamabad (Preferred)</li></ul>Work Location: In person

Social Media Manager

Sepehr Realtors

We are an IT company providing complete digital branding and marketing services to multiple clients. We are looking for a dedicated and highly skilled Digital Marketing Specialist who can manage various brands with creativity, consistency, and professional expertise. The ideal candidate should be able to handle both organic growth and paid advertising while maintaining high-quality standards.Key Responsibilities:<ul><li>Create engaging and attractive content (images, videos, reels, stories) for multiple brands.</li><li>Record, edit, and produce creative video content for social media marketing.</li><li>Handle daily management of multiple social media accounts professionally.</li><li>Increase organic reach, engagement, and followers through strategic content planning.</li><li>Run and optimize paid advertising campaigns across Google, Facebook, Instagram, YouTube, TikTok, and other platforms.</li><li>Develop ad strategies, A/B testing, audience targeting, and performance tracking.</li><li>Analyze insights, prepare reports, and implement growth improvements.</li><li>Understand monetization criteria for platforms and help grow accounts accordingly.</li><li>Ensure high focus, consistent quality, and timely delivery of all digital tasks.</li><li>Stay updated with the latest digital marketing trends, algorithms, and platform updates.</li></ul>Requirements:<ul><li>Proven experience in social media management, content creation, and paid ads.</li><li>Strong creativity in graphic design and video editing.</li><li>Skilled with tools such as Photoshop, Canva, Illustrator, Premiere Pro, CapCut, etc.</li><li>Experience with Google Ads, Meta Ads Manager, TikTok Ads, and YouTube marketing.</li><li>Ability to manage multiple brands simultaneously with strong time management.</li><li>Analytical skills to study insights and optimize performance.</li><li>Excellent communication, creativity, and problem-solving abilities.</li></ul>Benefits:Salary: PKR 50,000 per monthProfessional, growth-oriented IT environmentOpportunity to work with multiple brands and expand your portfolioLocation:Office-based position (PWD Islamabad)How to Apply:Submit your CV, portfolio, and links to accounts or campaigns you have managed.Job Type: Full-timePay: From Rs50,000.00 per monthWork Location: In person

Digital Marketing Specialist

Empowers Zone

About Us:Empowers Zone is a growing eCommerce service provider helping clients build, manage, and grow profitable stores on Amazon, Walmart, and TikTok Shop. We handle everything from business registration (LLC/LTD) to store setup, product sourcing, and account management.Job Description:We are looking for a highly skilled and experienced Social Media Marketing Specialist to manage our company&rsquo;s online presence and ad campaigns across multiple platforms.Responsibilities:<ul><li>Manage and grow Empowers Zone&rsquo;s social media accounts (Facebook, Instagram, LinkedIn, TikTok, etc.)</li><li>Create engaging content aligned with company goals and brand image</li><li>Plan and run paid ad campaigns (Facebook Ads, Instagram Ads, TikTok Ads, etc.)</li><li>Monitor performance, analyze data, and report results</li><li>Collaborate with the management team to optimize ad spending and ROI</li><li>Stay updated with social media trends, algorithms, and eCommerce marketing techniques</li></ul>Requirements:<ul><li>Minimum 1&ndash;2 years of proven experience in social media marketing and ad management</li><li>Strong understanding of Facebook Ads Manager, TikTok Ads, and Meta Business Suite</li><li>Experience in eCommerce or digital marketing agencies preferred</li><li>Excellent communication, creativity, and analytical skills</li><li>Fresh candidates will not be considered</li></ul>Benefits:<ul><li>Competitive salary based on experience</li><li>Performance-based incentives</li><li>Growth opportunities in the digital marketing and eCommerce sector</li></ul>Job Type: Full-timePay: Rs40,000.00 - Rs100,000.00 per monthAbility to commute/relocate:<ul><li>Islamabad: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Experience:<ul><li>Social Media Marketing: 2 years (Preferred)</li></ul>Work Location: In person

Social Media Marketing Specialist (Experienced Only)

Explore 377+ Paid media specialist in Islamabad this December. Find roles across top companies and apply now to boost your career.