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business manager media planning buying

WPP Media

<div>
 
 About WPP Media
 
 
 
 WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
 
 
 WPP Media is WPP&rsquo;s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
 
 
 At WPP Media, we believe in the power of our culture and our people. It&rsquo;s what helps us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP &amp; WPP Media&rsquo;s shared core values:
 
 
 <ul>
 <li>
 Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
 </li>
 <li>
 Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
 </li>
 <li>
 Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
 
 
 </li>
 </ul>
 
 About EssenceMediacom: A Leading WPP Media Brand
 
 
 
 A Leading WPP Media Brand, EssenceMediacom is a new breed of media agency. Grounded in analytics &amp; insights and powered by data &amp; technology, we believe in the power of media and creative to drive breakthroughs for the world&rsquo;s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy &mdash; built on data &amp; technology, built for people &amp; algorithms, built around diverse schools of thought, built to test &amp; learn at scale, and, crucially, built to evolve.
 
 
 
 Role Summary And Impact
 
 
 
 EssenceMediacom is a leading brand of WPP Media, the world&rsquo;s largest media investment company. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Business Manager - Media Planning &amp; Buying to join us. In this role, you will be responsible for working closely with the Business Leaders and existing teams to devise conventional media strategies for a portfolio of brands.
 
 
 
 Reporting Of The Role
 
 
 
 This role reports to: Senior Business Director
 
 
 
 3 Best Things About The Job
 
 
 
 <ul>
 <li>
 Client that likes to be hands on and wants to learn more.
 </li>
 <li>
 Have fun while working.
 </li>
 <li>
 Be part of a team that works and plays together.
 
 
 </li>
 </ul>
 
 In This Role, Your Goals Will Be
 
 
 
 In three months:
 
 
 <ul>
 <li>
 Build a rapport with the immediate team.
 </li>
 <li>
 Establish relationships with media vendors.
 </li>
 <li>
 Ensures all processes employed by the team are compliant.
 
 
 </li>
 </ul>
 In six months:
 
 
 <ul>
 <li>
 Monthly meetings to be run and executed by you.
 </li>
 <li>
 Has made or developed any changes that will impact any buying performance to the clients.
 </li>
 <li>
 Clear and concise communication skills &ndash; written and verbal.
 
 
 </li>
 </ul>
 In 12 months:
 
 
 <ul>
 <li>
 Having started to develop skills for the next level.
 </li>
 <li>
 Understand and developing negotiations on behalf of the client.
 </li>
 <li>
 Demonstrates selling skills with the ability to sell in media plans / additional internal initiatives to clients.
 </li>
 <li>
 Achieving the given KPI's given by immediate supervisor.
 
 
 </li>
 </ul>
 
 What Your Day Job Looks Like At EssenceMediacom
 
 
 
 <ul>
 <li>
 Responsible for complete portfolio for media deliveries as well as company KPIs.
 </li>
 <li>
 Act as the primary media expert for assigned clients and client service team, including planning and buying of media. Contribute to media strategy development on other client teams as needed.
 </li>
 <li>
 Maintain and develop responsive working relationships with all the stake holders of the business to identify potential opportunities
 </li>
 <li>
 Acquire comprehensive understanding of client overarching marketing objectives.
 </li>
 <li>
 Review quarterly/semi annual &amp; annual category reviews.
 </li>
 <li>
 Ensure timely deliverables of the deadlines for e.g. Annual Media Strategy Presentations (MRG), Monthly Post Buys.
 </li>
 <li>
 Review campaign analysis directly relevant to optimization and/or planning and buying decisions.
 </li>
 <li>
 Analyze multiple sources of external data to assist in planning and buying decisions. Utilize both digital and traditional data sources.
 </li>
 <li>
 Help develop new hire training, as well as department-wide continuing education programs. Actively mentor new employees and encourage shared learning across the department.
 </li>
 <li>
 Work cross-functionally with client management team and Account Directors as needed.
 </li>
 <li>
 Review campaign analysis directly relevant to optimization and/or planning and buying decisions.
 </li>
 <li>
 Analyze multiple sources of data to assist in developing a plan of action for the brand
 </li>
 <li>
 Recommend on periodic basis any new media vehicles (Non &ndash; Tv) and devise strategies.
 
 
 </li>
 </ul>
 
 Skills &amp; Qualifications
 
 
 
 <ul>
 <li>
 Clear and solid understanding of the business
 </li>
 <li>
 Mentor and train new Media Planners
 </li>
 <li>
 Ensure quality control of media deliverables to Client.
 </li>
 <li>
 Candidate must have a bachelors / master&rsquo;s degree from a reputable educational institute.
 </li>
 <li>
 Must have at least 5+ years experience.
 
 
 </li>
 </ul>
 
 Life At WPP Media &amp; Benefits
 
 
 
 Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we&rsquo;re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media &amp; WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.
 
 
 WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
 
 
 We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we&rsquo;ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
 
 
 
 About Pakistan
 
 
 
 WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data &amp; Analytics in Pakistan.
 
 
 Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.
 
 
 Please read our Privacy Notice for more information on how we process the information you provide.
 
 
</div>

Business Manager - Media Planning & Buying

<div>
 
 About WPP Media
 
 
 
 WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
 
 
 WPP Media is WPP&rsquo;s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
 
 
 
 Role
 
 
 
 At WPP Media, we believe in the power of our culture and our people. It&rsquo;s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP &amp; WPP Media&rsquo;s shared core values:
 
 
 <ul>
 <li>
 Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
 </li>
 <li>
 Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
 </li>
 <li>
 Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
 
 
 </li>
 </ul>
 
 About EssenceMediacom: A Leading WPP Media Brand
 
 
 
 EssenceMediacom is a new breed of media agency. Grounded in analytics &amp; insights and powered by data &amp; technology, we believe in the power of media and creative to drive breakthroughs for the world&rsquo;s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy &mdash; built on data &amp; technology, built for people &amp; algorithms, built around diverse schools of thought, built to test &amp; learn at scale, and, crucially, built to evolve.
 
 
 
 Role Summary And Impact
 
 
 
 EssenceMediacom is a brand of WPP Media, the world&rsquo;s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager Media Buying to join us. In this role, you will be responsible for negotiating media deals for the company&rsquo;s local clients. You will be responsible for handling media vendors and facilitating clients throughout the buying process and additional duties as assigned. The role includes both independent and coordinated buying initiatives.
 
 
 
 Reporting of the role
 
 
 
 This role reports to: Senior Manager Media Buying
 
 
 
 3 Best Things About The Job
 
 
 
 <ul>
 <li>
 Being part of a talented, and passionate team.
 </li>
 <li>
 Working and interacting closely with top media corporations
 </li>
 <li>
 Opportunity to implement and execute industry first initiatives
 
 
 </li>
 </ul>
 
 In Three Months
 
 
 
 
 In this role, your goals will be:
 
 
 
 <ul>
 <li>
 Complete knowledge of buying and planning systems.
 </li>
 <li>
 Understanding of the WPP Media's buying and planning process &ndash; includes basic understanding and importance of proprietary tools.
 </li>
 <li>
 Execute basic media and proprietary campaigns.
 
 
 </li>
 </ul>
 
 In Six Months
 
 
 
 <ul>
 <li>
 Conduct negotiations with partners and close deals.
 </li>
 <li>
 Analyze and interpret data and its impact.
 </li>
 <li>
 Develop strong relationships with partners.
 
 
 </li>
 </ul>
 
 In 12 Months
 
 
 
 <ul>
 <li>
 Develop, execute and analyze negotiation deals.
 </li>
 <li>
 Promote WPP Media's proprietary products.
 </li>
 <li>
 Close negotiation deals and manage assigned clients.
 
 
 </li>
 </ul>
 
 What Your Day Looks Like At EssenceMediacom
 
 
 
 <ul>
 <li>
 Responsible for constructing airing deals.
 </li>
 <li>
 Monitoring of KPI clients.
 </li>
 <li>
 Ensuring keeping a track on daily TV activities &ndash; Ratings.
 </li>
 <li>
 Monitoring positions and droppages.
 </li>
 <li>
 Monitoring competition.
 </li>
 <li>
 Co-coordinating with other support functions.
 </li>
 <li>
 Prepare CPRP workings.
 </li>
 <li>
 Working with strategic units.
 </li>
 <li>
 Coordination with channels to ensure placements, and reduce droppages.
 </li>
 <li>
 Generation of weekly droppage report and take up issue with the channel.
 
 
 </li>
 </ul>
 
 Skills &amp; Experience
 
 
 
 <ul>
 <li>
 Must be a BBA / MBA from a reputable university of equivalent.
 </li>
 <li>
 Must have an experience of at least 2+ years in media buying experience.
 </li>
 <li>
 Superior time management and prioritization skills.
 </li>
 <li>
 Excellent communication skills.
 </li>
 <li>
 Strong analytical and number skills.
 </li>
 <li>
 A pro-active approach with excellent negotiation and communication skills.
 </li>
 <li>
 Media knowledge and understanding of systems.
 
 
 </li>
 </ul>
 
 Life At WPP Media &amp; Benefits
 
 
 
 Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we&rsquo;re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media &amp; WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.
 
 
 WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
 
 
 We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we&rsquo;ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
 
 
 
 About Pakistan
 
 
 
 WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data &amp; Analytics in Pakistan.
 
 
 Please read our Privacy Notice for more information on how we process the information you provide.
 
 
</div>

Manager Media Buying

Tech Solutions Pro

A results-driven Social Media Manager with 3 years of experience responsible for planning, implementing, managing, and monitoring company social media strategy to increase brand awareness, engagement, and leads.Key Responsibilities Content Planning &amp; Strategy<ul><li>Develop monthly social media content calendars.</li><li>Plan campaigns aligned with marketing goals.</li><li>Research trends, competitors, and audience behavior.</li></ul>Content Creation<ul><li>Write engaging captions and posts.</li><li>Coordinate with designers/video editors.</li><li>Create reels, shorts, and story content ideas.</li></ul>Platform ManagementManage and grow company presence on:<ul><li>Facebook</li><li>Instagram</li><li>LinkedIn</li><li>TikTok</li><li>Twitter (X)</li><li>YouTube (if applicable)</li></ul>Analytics &amp; Reporting<ul><li>Track KPIs: Reach, Engagement, Followers, CTR.</li><li>Prepare weekly &amp; monthly performance reports.</li><li>Optimize campaigns based on insights.</li></ul>Paid Ads Management<ul><li>Run Facebook &amp; Instagram ads.</li><li>Manage TikTok / LinkedIn campaigns.</li><li>Monitor CPC, CPM, CPA, ROAS.</li></ul>Community Management<ul><li>Respond to comments &amp; messages.</li><li>Handle customer queries professionally.</li><li>Maintain brand voice.</li></ul>Collaboration<ul><li>Work with marketing &amp; sales teams.</li><li>Coordinate influencer collaborations.</li><li>Manage brand partnerships.</li></ul>Required Skills<ul><li>Content strategy &amp; planning</li><li>Copywriting</li><li>Canva / Adobe tools</li><li>Video content planning</li><li>Meta Ads Manager</li><li>TikTok Ads Manager</li><li>Analytics tools</li><li>Trend research</li></ul>Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing / Media / Business (preferred)</li><li>3 years proven social media management experience</li></ul>Job Type: Full-timePay: Rs60,000.00 - Rs100,000.00 per monthEducation:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>above: 3 years (Preferred)</li></ul>Work Location: In person

Social Media Manager

Crawlbytes Pvt Ltd.Website Development Designing Services - SEO Company & Digital Marketing Agency i

Job Title: Performance Marketing Specialist Location: G-11 Markaz, Islamabad Experience Required: 2&ndash;5 Years Job Type: Full-TimeHow to Apply:Share your CV and portfolio on WhatsApp: 0333-5842137Job Overview:We are hiring a highly analytical and result-oriented Performance Marketing Specialist who can plan, execute, and scale paid campaigns across multiple digital platforms. The ideal candidate must have strong expertise in paid media buying, conversion optimization, and data-driven decision-making.If you are passionate about driving measurable growth, reducing CPA, and maximizing ROAS &mdash; this role is for you.Key Responsibilities:<ul><li>Plan and manage paid campaigns on Meta (Facebook &amp; Instagram Ads), Google Ads, TikTok Ads</li><li>Develop full-funnel performance marketing strategies</li><li>Optimize campaigns to achieve maximum ROI, ROAS, and lead quality</li><li>Set up and manage conversion tracking (Meta Pixel, Google Tag Manager, GA4)</li><li>Conduct A/B testing for ad creatives, audiences, and landing pages</li><li>Analyze campaign performance and provide actionable insights</li><li>Manage budgets efficiently and scale winning campaigns</li><li>Prepare weekly and monthly performance reports</li><li>Stay updated with industry trends and platform algorithm updates</li></ul>Requirements:<ul><li>2&ndash;5 years of proven experience in performance marketing</li><li>Strong understanding of CPC, CPA, CTR, ROAS, and conversion metrics</li><li>Experience in eCommerce and lead generation campaigns preferred</li><li>Hands-on experience with analytics tools (GA4, Tag Manager, Meta Events Manager)</li><li>Strong analytical and reporting skills</li><li>Ability to handle multiple accounts and large budgets</li><li>Portfolio or case studies required</li></ul>What We Offer:<ul><li>Market competitive salary</li><li>Performance-based bonuses</li><li>Growth-oriented environment</li><li>Long-term career opportunity</li></ul>Job Type: Full-timePay: Rs85,000.00 - Rs110,000.00 per monthWork Location: In person

Performance Marketing Specialist

Solochoicez

<div><div><div><div>Posted date</div> <div>29th January, 2026</div> <div>Last date to apply</div> <div>1st March, 2026</div>
</div> 
<div><div>Country</div> <div>Pakistan</div> <div>Locations</div> <div>Khyber Pakhtunkhwa
</div></div> 
<div><div>Category</div> <div>Marketing
</div></div> 
<div><div>Type</div> <div>Full Time</div></div></div></div><div></div>
 <div>Job Summary

We are seeking an experienced Digital Marketing Expert to develop and implement digital marketing strategies that drive engagement, lead generation, and brand visibility. The ideal candidate will leverage modern marketing tools, analytics, and creative approaches to optimize campaigns and achieve business goals.

Responsibilities
<ul>
<li>Develop, execute, and manage digital marketing campaigns across channels including SEO, SEM, social media, email, and display advertising.</li>
<li>Monitor, analyze, and optimize campaign performance using digital analytics tools.</li>
<li>Create engaging content for websites, social media, and marketing campaigns.</li>
<li>Conduct market research and competitor analysis to identify trends and opportunities.</li>
<li>Collaborate with internal teams to align marketing strategies with business objectives.</li>
<li>Implement and manage marketing automation tools and CRM systems.</li>
<li>Track and report key performance indicators for campaigns.</li>
<li>Stay updated with digital marketing trends, technologies, and best practices.</li>
</ul>
Requirements
<ul>
<li>Minimum 4 years of experience in digital marketing or related roles.</li>
<li>16 years of education in Computer Science, IT, Marketing, or related field.</li>
<li>Strong knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.</li>
<li>Proficiency with Google Analytics, Google Ads, Meta Ads Manager, and marketing automation tools.</li>
<li>Experience in campaign planning, execution, and reporting.</li>
<li>Ability to analyze data and derive actionable insights for strategy optimization.</li>
<li>Excellent communication, presentation, and creative skills.</li>
<li>Knowledge of branding, digital trends, and online customer engagement strategies.</li>
<li>Certifications such as Google Ads, Google Analytics, HubSpot, or Facebook Blueprint are a plus.</li></ul></div>

Digital Marketing Expert

Think Higher Consultants

The Senior Digital Marketing Manager is responsible for developing, implementing, and overseeing the company&rsquo;s digital marketing strategy. This role focuses on driving brand growth, increasing online visibility, generating leads, and maximizing revenue through digital channels.Key Responsibilities:<ul><li>Develop and execute comprehensive digital marketing strategies aligned with business goals</li><li>Lead long-term strategic planning initiatives to support sustainable business growth and digital transformation</li><li>Manage and optimize all digital marketing channels including SEO, SEM, social media, email marketing, and content marketing</li><li>Supervise, mentor, and guide the digital marketing team</li><li>Plan, manage, and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.)</li><li>Analyse campaign performance using KPIs, ROI, and analytics tools and provide actionable insights</li><li>Oversee website performance, traffic growth, and conversion rate optimization</li><li>Manage brand positioning and online reputation across digital platforms</li><li>Coordinate with external agencies, vendors, and influencers</li><li>Monitor market trends, competitor activities, and emerging digital technologies</li><li>Prepare and present monthly and quarterly performance reports to senior management</li><li>Manage and allocate digital marketing budgets effectively</li></ul>Required Skills &amp; Qualifications<ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business Administration, or a related field</li><li>5&ndash;8 years of proven experience in digital marketing, including leadership experience</li><li>Strong expertise in SEO, PPC, social media marketing, and web analytics</li><li>Hands-on experience with digital advertising platforms</li><li>Excellent leadership, communication, and strategic thinking skills</li><li>Data-driven mindset with strong analytical abilities</li><li>Ability to manage multiple projects and meet deadlines</li></ul>Job Type: Full-timeWork Location: In person

Senior Digital Marketing Manager

Decimal Solution

About Us: Decimal Solution is a results-driven digital company. We're building a powerhouse marketing team and need an expert to lead our paid advertising efforts and drive scalable growth.The Role: We are looking for a strategic Paid Ads Specialist to own, execute, and optimize our performance marketing campaigns. You will be responsible for planning, launching, and managing paid initiatives across key platforms to achieve our customer acquisition and ROI goals.Key Responsibilities:<ul><li>Develop, launch, and manage end-to-end paid campaigns on Meta Ads, Google Ads (Search &amp; Display), and TikTok Ads.</li><li>Define campaign strategy, budget allocation, targeting, and bidding to maximize ROI.</li><li>Conduct A/B testing on ad creatives, copy, and landing pages to optimize performance.</li><li>Perform detailed keyword research, audience segmentation, and competitor analysis.</li><li>Monitor daily campaign performance, analyze metrics, and provide actionable insights and reports.</li><li>Collaborate with the creative team to brief and develop high-converting ad assets.</li><li>Stay updated on platform changes, trends, and best practices in paid media.</li></ul>Requirements:<ul><li>1-4 years of hands-on experience managing paid social and search campaigns.</li><li>Proven expertise in managing monthly budgets and driving results on Meta Business Manager, Google Ads, and TikTok Ads Manager.</li><li>Strong analytical skills with experience using Google Analytics and platform-native analytics.</li><li>Ability to interpret data, identify trends, and make quick, data-driven decisions.</li><li>Excellent communication skills for reporting and cross-team collaboration.</li><li>Certification in Google Ads or Meta Blueprint is a plus.</li><li>Must be a resident of Islamabad or Rawalpindi.</li></ul>Why Apply?<ul><li>Own High-Impact Channels: Manage significant ad budgets across major platforms.</li><li>Data-Driven Role: See the direct impact of your work on growth and revenue.</li><li>Continuous Learning: Work with the latest tools and algorithms in fast-evolving platforms.</li><li>Career Growth: Step into a key role with high visibility and strategic input.</li><li>Competitive Salary: Receive a strong compensation package reflective of your expertise.</li><li>Local Opportunity: Advance your paid media career in a leading local company.</li></ul>For more information, visit our website: www.decimalsolution.comJob Type: Full-timeAbility to commute/relocate:<ul><li>Islamabad: Reliably commute or planning to relocate before starting work (Required)</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>Paid Ads: 1 year (Required)</li></ul>Work Location: In person

Paid Ads Specialist (Full Time, On-site, I-8/4 Islamabad)

Explore 504+ Business manager media planning buying in Islamabad this February. Find roles across top companies and apply now to boost your career.