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digital marketing specialist (content & performance) Jobs in Islamabad

digital marketing specialist (content & performance)

performance marketing specialist

Centangle Interactive

JOB DESCRIPTION.Performance Marketing SpecialistLocation: On-siteType: Full-timeDepartment: MarketingAbout the Role:We&rsquo;re seeking a Performance Marketing Specialist with hands-on experience in designing, executing, and optimizing paid advertising campaigns across channels like GADs, Meta (Facebook/Instagram), TikTok, and other programmatic platforms. This role is key to driving high-quality traffic, user acquisition, and ROI-positive growth for our digital products or services.You will work closely with cross-functional teams, including creative, analytics, and product, to craft data-driven marketing strategies that deliver measurable results.Key Responsibilities:<ul><li>Plan, launch, and manage paid advertising campaigns across Google, Meta, TikTok, and other digital ad networks.</li><li>Monitor and analyze campaign performance, optimize for key KPIs including CPI, CAC, CTR, ROAS, and LTV.</li><li>Perform audience research, define targeting strategies, and experiment with creatives and placements.</li><li>Work with the creative team to develop and iterate on ad creatives (static, video, copy).</li><li>Conduct A/B testing across campaigns and landing pages.</li><li>Collaborate with analytics team or use dashboards (GA4, Firebase, AppsFlyer, etc.) to derive insights.</li><li>Manage and optimize ad budgets, ensuring maximum performance within allocated spend.</li><li>Stay informed of platform updates, algorithm changes, and emerging trends in performance marketing.</li></ul>Qualifications:<ul><li>2&ndash;4 years of experience in performance marketing / growth marketing / digital advertising.</li><li>Proven track record of managing paid ad campaigns with clear, measurable results.</li><li>Deep understanding of performance metrics and attribution models (CPC, CPM, CPI, ROAS, etc.).</li><li>Hands-on experience with platforms such as:</li><li>Google Ads</li><li>Facebook/Instagram Ads</li><li>TikTok Ads, YouTube Ads</li><li>(Optional) LinkedIn Ads, Twitter Ads, Snap, programmatic DSPs</li><li>Experience with analytics tools (e.g. Google Analytics, Firebase, AppsFlyer, Mixpanel).</li><li>Strong analytical skills with proficiency in Excel or Google Sheets for performance tracking.</li><li>Familiarity with SEO is a plus</li><li>Self-starter with a test-and-learn mindset and attention to detail.</li></ul>Preferred Skills (Bonus):<ul><li>Experience in subscription-based or freemium models.</li><li>Familiarity with mobile apps, eCommerce, SaaS, or digital services</li><li>Understanding of creative testing frameworks and conversion rate optimization (CRO).</li><li>Experience working with designers, video editors, or creative teams.</li></ul>Industry<ul><li>Software Development</li></ul>Employment TypeFull-timeJob Type: Full-timePay: Rs70,000.00 - Rs100,000.00 per monthWork Location: In person

Performance Marketing Specialist.

Makaan Solutions Pvt. Ltd

Job SummaryMakaan Solutions is seeking an experienced and results-driven Lead Generation Specialist to manage and optimize paid campaigns on Google Ads and Facebook Ads. The ideal candidate must have a strong background in the real estate industry and a proven track record of running successful lead generation campaigns that convert.Key Responsibilities:<ul><li>Plan and execute paid lead generation campaigns via Google Search, Display, and YouTube, as well as Meta platforms (Facebook &amp; Instagram).</li><li>Generate high-quality real estate leads within target CPL (Cost Per Lead) benchmarks.</li><li>Analyze campaign performance, prepare reports, and optimize targeting, bidding, and creatives.</li><li>Work with internal teams to align ad content, creatives, and landing pages with marketing goals.</li><li>Implement tracking pixels, conversion tags, and performance monitoring tools (Facebook Pixel, GTM, Google Analytics).</li><li>Ensure real-time coordination with sales teams for lead follow-up and conversion.</li></ul>Qualifications:<ul><li>Bachelor's degree in Marketing, Business, or related field.</li><li>2+ years of experience in lead generation within the real estate industry.</li><li>Proficiency with Meta Ads Manager, Google Ads, and associated tracking tools.</li><li>Experience in running campaigns for local and overseas real estate audiences.</li><li>Strong understanding of sales funnels, retargeting, and performance marketing.</li></ul>Preferred Skills:<ul><li>Google Ads and Meta Blueprint certifications (optional but preferred).</li><li>Familiarity with CRM systems, WhatsApp Business API, and automation tools.</li><li>Analytical mindset with attention to data and KPIs.</li></ul>What We Offer:<ul><li>Competitive salary with monthly bonuses based on lead performance.</li><li>Opportunity to grow within a fast-paced real estate marketing team.</li><li>Exposure to high-budget, data-driven campaigns and innovative strategies.</li></ul>How to Apply:Please submit your updated resume and any relevant portfolio (campaign samples or ad screenshots) via Indeed or directly to:careers@makaansolutions.com Subject: Lead Generation Specialist &ndash; IndeedJob Type: Full-timePay: Rs75,000.00 - Rs120,000.00 per monthWork Location: In person

Lead Generation Specialist

Meer Group of Investments

1. Lead Generation Campaigns<ul><li>Develop and execute lead generation strategies using Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, and email marketing.</li><li>Create and optimize landing pages, funnels, and forms to maximize conversions.</li><li>Conduct A/B testing on creatives, audiences, and CTAs to improve results.</li><li>Monitor daily performance and adjust campaigns to ensure consistent lead flow.</li></ul>2. Performance Marketing<ul><li>Manage full-funnel campaigns: Awareness &rarr; Consideration &rarr; Conversion.</li><li>Track key metrics including CPL, CPA, CTR, ROAS, CPC, and lead quality.</li><li>Research and target relevant customer segments for better lead acquisition.</li></ul>3. Marketing Automation &amp; CRM<ul><li>Use tools such as HubSpot, Zoho CRM, Mailchimp, Klaviyo, or ActiveCampaign.</li><li>Set up automated email sequences for lead nurturing and drip campaigns.</li><li>Ensure accurate lead tagging, scoring, and pipeline updates.</li></ul>4. Content &amp; Creative Coordination<ul><li>Work with design and content teams to develop engaging ad copies, visuals, and videos.</li><li>Create compelling value propositions to attract qualified leads.</li><li>Develop landing page copy optimized for conversions.</li></ul>5. Marketing Funnel Management<ul><li>The Digital Marketing Specialist will manage the complete marketing funnel, ensuring a seamless journey from awareness to conversion. The role requires expertise in building, optimizing, and analyzing full-funnel campaigns to drive high-quality leads and maximize conversion rates.</li></ul>Job Type: Full-timePay: Rs110,000.00 - Rs150,000.00 per monthWork Location: In person

Digital Marketer ( Lead Gen Expert )

Softify technologies

Job Title: Digital Advertising Specialist (Multi-Platform)Job Description:We're seeking a highly skilled Digital Advertising Specialist to manage and optimize our online advertising campaigns across multiple platforms. The ideal candidate will have hands-on experience with Meta Ads, Google Ads, LinkedIn Ads, TikTok Shop, and Google Merchant Center.Key Responsibilities:- Develop and execute digital advertising strategies across Meta Ads, Google Ads, LinkedIn Ads, and TikTok Shop to drive conversions and sales.- Manage and optimize ad campaigns, ad groups, and targeting to ensure maximum ROI.- Set up and manage product listings on Google Merchant Center and TikTok Shop.- Conduct keyword research, ad copywriting, and landing page optimization.- Monitor and report on campaign performance, providing data-driven insights and recommendations for improvement.- Collaborate with cross-functional teams to align advertising efforts with business objectives.- Stay up-to-date with the latest trends and best practices in digital advertising.Requirements:- Proven experience with Meta Ads, Google Ads, LinkedIn Ads, TikTok Shop, and Google Merchant Center.- Strong understanding of digital advertising principles, including targeting, bidding, and optimization.- Excellent analytical and problem-solving skills.- Ability to work in a fast-paced environment and meet deadlines.- Strong communication and collaboration skills.Nice to Have:- Experience with e-commerce platforms and product feed management.- Knowledge of SEO principles and content marketing strategies.- Certification in Google Ads, Meta Ads, or LinkedIn Ads is a plus.If you're a motivated and results-driven digital advertising professional looking for a new challenge, please share cv at 0330-5890927Job Type: Full-timeWork Location: In person

Digital Advertising Manager (Meta Ads, Google ads, Tiktok shop, linkedin, Merchant center) Onsite

Funprime technologies Pvt Ltd

We are looking for a talented ASO Specialist who can boost app visibility, manage acquisition campaigns, and drive consistent growth across app stores. If you're skilled at both ASO and performance marketing, this role is for you!Key Responsibilities:<ul><li>Optimize Google Play &amp; App Store listings: titles, descriptions, keywords, screenshots, icons, and promotional assets.</li><li>Conduct keyword research and optimize metadata to improve rankings and conversions.</li><li>Manage User Acquisition campaigns (Google UAC, ASA, Meta Ads, etc.).</li><li>Track and analyze KPIs such as CPI, CVR, CTR, keyword rankings, install growth &amp; retention.</li><li>Conduct competitor research and adapt strategies to market trends.</li><li>Perform A/B testing for creatives and metadata.</li><li>Prepare weekly reports for ASO performance &amp; campaign ROI.</li><li>Work closely with marketing, designers &amp; product teams for alignment.</li></ul>Requirements:<ul><li>1&ndash;2+ years of proven experience in ASO &amp; mobile app marketing campaigns.</li><li>Strong command of Play Console, App Store Connect, Firebase, Google Analytics, and ASO tools (AppTweak, MobileAction, Sensor Tower, etc.).</li><li>Hands-on experience with Google App Campaigns (UAC).</li><li>Strong analytical and reporting skills with a data-driven mindset.</li><li>Ability to improve organic growth through strategic optimization.</li></ul>Job Type: Full-timeWork Location: In person

ASO Specialist (with Campaign Experience)

Two Guys Home Furnishings

We are looking for a versatile Digital Marketing Specialist who wears multiple hats. You will be the engine behind our brand's online presence, bridging the gap between creative storytelling and performance marketing. You will be responsible for creating high-quality visual content (graphics and video), managing our social communities, and running paid ad campaigns to convert that engagement into results.Key Responsibilities:1. Social Media Management (Organic):<ul><li>Develop and execute a monthly content calendar across platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube).</li><li>Write compelling captions and copy that aligns with our brand voice.</li><li>Engage with the community (responding to comments and DMs) to foster brand loyalty.</li><li>Track organic growth metrics and adjust content strategy based on what is trending.</li></ul>2. Content Creation (Video &amp; Design):<ul><li>Video Editing: Edit fast-paced, engaging short-form videos (Reels, Shorts, TikToks) and long-form content. Proficiency in adding captions, transitions, and trending audio is essential.</li><li>Graphic Design: Design eye-catching social media posts, stories, ad creatives, thumbnails, and banners using tools like Photoshop, Illustrator, or Canva.</li><li>Ensure all visual assets maintain consistent branding and aesthetics.</li></ul>3. Paid Marketing (Performance):<ul><li>Set up, monitor, and optimize paid ad campaigns on Meta Ads Manager (Facebook/Instagram) and Google Ads/TikTok Ads.</li><li>Conduct A/B testing on ad creatives (testing videos vs. static images) and audiences to lower CPC/CPA.</li><li>Manage the monthly advertising budget to ensure maximum ROI/ROAS.</li><li>Generate weekly reports on ad performance and suggest improvements.</li></ul>Requirements &amp; Skills:<ul><li>Experience: 2&ndash;4 years of experience in digital marketing or a similar role.</li><li>Design Tools: Proficiency in Adobe Creative Suite (Photoshop, Illustrator) or high-level proficiency in Canva.</li><li>Video Tools: Proficiency in Premiere Pro, After Effects, or mobile editors like CapCut/InShot.</li><li>Ad Platforms: Proven experience managing budgets inside Meta Ads Manager (Portfolio/Case studies required).</li><li>Soft Skills: Strong aesthetic sense, excellent time management, and the ability to work independently.</li></ul>Preferred Tools:<ul><li>CapCut / Adobe Premiere Pro</li><li>Canva / Adobe Photoshop</li><li>Meta Business Suite</li><li>ChatGPT/Claude (for copywriting assistance)</li></ul>Job Type: Full-timeApplication Question(s):<ul><li>On a scale of 1-10, how would you rate your proficiency in Video Editing and mention video editing tools you master. </li><li>On a scale of 1-10, how would you rate your proficiency in Graphics designing and mention video editing tools you master. </li><li>On a scale of 1-10, how would you rate your proficiency in Social media management. Which channels you have managed. </li><li>On a scale of 1-10, how would you rate your proficiency in Meta Ads, Google Ads, TikTok Ads. Please grade separately.</li><li>Share the link of Creatives and Video you made</li><li>How soon you can join? </li></ul>Work Location: In person

Digital Marketing Specialist (Content & Performance)

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 About The Role
 
 
 
 We are seeking a highly skilled Performance Marketing Expert with 4&ndash;5 years of hands-on experience in running, managing, optimizing, and scaling paid campaigns across digital platforms. The ideal candidate is data-driven, analytical, creative with ad messaging, and confident in managing end-to-end performance funnels.
 
 
 
 What will be your responsibilities?
 
 
 
 
 
 Paid Campaign Management
 
 
 
 
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 Plan, execute, and optimize paid campaigns across Meta, Google, TikTok, Yelp and other relevant platforms.
 </li>
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 Perform A/B testing on ad creatives, messaging, audience targeting, and landing pages.
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 Set up conversion tracking, events, and pixels.
 </li>
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 Maintain monthly, weekly, and daily performance dashboards.
 </li>
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 Scale campaigns profitably by monitoring ROAS, CPA, CTR, and conversion metrics.
 
 
 </li>
 </ul>
 
 
 Funnel Optimization &amp; Strategy
 
 
 
 
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 Build full-funnel performance strategies (awareness &rarr; consideration &rarr; conversion &rarr; retention).
 </li>
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 Optimize landing pages and ensure the campaign-to-landing-page experience is seamless.
 </li>
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 Conduct competitor analysis and market research to identify growth opportunities.
 </li>
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 Suggest improvements to creatives, offers, and user journeys.
 
 
 </li>
 </ul>
 
 
 Analytics &amp; Reporting
 
 
 
 
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 Monitor campaign performance using Google Analytics, Ads Manager, Looker Studio, Yelp Ad Manager and platform dashboards.
 </li>
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 Generate insights from data to improve targeting, messaging, and budget allocation.
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 Prepare weekly and monthly performance reports.
 
 
 </li>
 </ul>
 
 
 Creative Collaboration
 
 
 
 
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 Work with designers to create high-performing ad creatives.
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 Ensure all creatives follow platform best practices and guidelines.
 
 
 </li>
 </ul>
 
 
 Budget &amp; Billing Management
 
 
 
 
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 Manage monthly budgets effectively with strategic bidding.
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 Forecast campaign spend and expected returns.
 </li>
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 Conduct daily optimization to maintain efficiency.
 
 
 </li>
 </ul>
 
 What are we looking for, and what does it require to be the right fit for this role?
 
 
 
 <ul>
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 Bachelor's degree in Marketing, Business, or a related field.
 </li>
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 4&ndash;5 years of performance marketing experience with 1-2 years of experience in managing a team.
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 Proven experience in managing Meta Ads, Google Ads, Yelp Ads, and one additional platform (TikTok, LinkedIn, Snapchat, or Programmatic).
 </li>
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 Strong understanding of marketing funnels, attribution models, and customer acquisition.
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 Ability to analyze data and convert insights into strategies.
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 Hands-on with tools: Google Analytics, Tag Manager, Meta Business Manager, and tracking setups.
 </li>
 <li>
 Basic understanding of SEO, content marketing, and CRM funnels is a plus
 
 
 </li>
 </ul>
 
 Why Join AIO?
 
 
 
 Our mission is to revolutionize the US restaurant industry by providing a comprehensive and fully integrated solution that empowers restaurant owners to efficiently manage all aspects of their businesses. Our platform, designed to meet the unique challenges (post-COVID-19) faced by restaurants, combines our patented AI technology with unparalleled customer support to help owners increase revenue, reduce costs, and improve their overall profit margins.
 
 
 We believe that restaurants should be able to focus on delivering exceptional dining experiences to their customers, without the added stress of managing complex and disparate systems. That's why we offer an All-In-One super app platform for all of their needs, from front-of-the-house operations like ordering, payment, marketing, and rewards, to back-of-the-house management like inventory, staff, and financials.
 
 
 We are laser-focused on becoming a significant player in the $55 billion restaurant tech SaaS market. You will be a part of a world-class Silicon Valley-funded startup.
</div>

Performance Marketing Expert

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