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search engine optimization lead

search engine optimization manager | seo manager Jobs in Cairo

search engine optimization manager | seo manager

senior seo executive

search engine optimization manager seo manager

ArabyBrand

<div>
 At Araby Brand, we are an ambitious digital marketing agency that believes in the power of data and creativity to achieve exceptional results for our clients. As our team grows and our projects expand, we are looking for a seasoned and inspiring leader to join us in the role of SEO Manager.
 
 
 This is not just an execution-focused job; it is a true leadership opportunity for someone passionate about building teams, crafting strategies, and ensuring operational excellence.
 
 
 You will be responsible for leading our talented team of SEO experts, owning client strategies, and acting as a key partner in the department's growth.
 
 
 
 Key Responsibilities:
 
 
 
 <ul>
 <li>
 Team Leadership &amp; Development: Manage, mentor, and guide a team of SEO experts (Seniors and Mid-levels), evaluate their performance, and define their career development paths
 </li>
 <li>
 Client Strategy Ownership: Build and lead advanced SEO strategies for our key clients, ensuring they are aligned with their business objectives
 </li>
 <li>
 Client Relationship Management: Serve as a senior strategic point of contact for clients, lead important meetings, and ensure their satisfaction and loyalty
 </li>
 <li>
 Operational Excellence: Oversee the department's operations, improve workflows, and effectively allocate resources to ensure projects are delivered with the highest quality
 </li>
 <li>
 Strategic Oversight: Act as the ultimate expert and reference for the team in solving complex problems and provide strategic guidance to the Seniors
 </li>
 <li>
 Cross-Departmental Collaboration: Work closely with other department managers (e.g., Content and Media Buying) to ensure the delivery of integrated marketing strategies
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 A minimum of 5 years of total experience in Search Engine Optimization (SEO)
 </li>
 <li>
 A minimum of 1 year of experience in a managerial capacity
 </li>
 <li>
 A minimum of 1 year of experience within a digital marketing agency (this is a mandatory requirement)
 </li>
 <li>
 A strong strategic mindset with the ability to translate business goals into actionable SEO plans
 </li>
 <li>
 Exceptional skills in communication, presentation, and client relationship management
 </li>
 <li>
 Deep understanding of all aspects of SEO (Technical, On-Page, Off-Page, Local SEO)
 </li>
 <li>
 High proficiency in data analysis and using tools like Google Analytics, Ahrefs, SEMrush, and Screaming Frog to extract strategic insights
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 <ul>
 <li>
 Exciting bonus opportunities and incentives!
 </li>
 <li>
 Comprehensive health insurance coverage
 </li>
 <li>
 Growth Opportunities: Be part of a team that values personal and professional development, with continuous learning and career advancement opportunities
 </li>
 <li>
 Innovative Environment: Work in a dynamic, agile setting where creativity and innovation are encouraged
 </li>
 <li>
 Impactful Work: Play a crucial role in driving the growth and success of our clients' businesses
 </li>
 <li>
 Collaborative Culture: Join a passionate team dedicated to excellence and teamwork
 </li>
 <li>
 Flexible Work Arrangements: Enjoy flexible working options, including remote work, to support a healthy work-life balance
 </li>
 </ul>
</div>

Search Engine Optimization Manager | SEO Manager

Majid Al Futtaim

<div>
 
 
 JOB TITLE
 
 
 
 Search Engine Optimization Lead | MAF Retail | Head Office Egypt
 
 
 
 
 
 
 ROLE SUMMARY
 
 
 
 The role holder will be responsible of developing and implementing effective
 
 Search Engine Optimization
 
 strategies that drive organic traffic, improve search engine rankings and enhance user experience on our website to ensure that our online presence aligns with our business goals and marketing trends
 
 
 
 
 
 
 ROLE PROFILE
 
 
 <ul>
 <li>
 Develop and execute comprehensive SEO strategies to enhance organic search visibility and traffic.
 </li>
 <li>
 Conduct keyword research aligned with retail trends, campaigns and customer behavior.
 </li>
 <li>
 Optimize website structure, content, and meta data to improve search rankings and user experience.
 </li>
 <li>
 Implement link-building strategies to enhance domain authority and drive traffic.
 </li>
 <li>
 Perform regular site audits to identify technical SEO issues and report it.
 </li>
 <li>
 Collaborate with web developers to implement SEO best practices in website design and architecture.
 </li>
 <li>
 Monitor and report SEO performance using tools like Google Analytics, Google Search Console, Href and other SEO tools.
 </li>
 <li>
 Analyze data to derive actionable insights and make data-driven recommendations for improvement.
 </li>
 <li>
 Work closely with content creators to ensure that all content is optimized for search engines and aligns with user intent.
 </li>
 <li>
 Stay up to date with search engine and app store algorithms, trends, and best practices.
 </li>
 </ul>
 
 
 
 
 
 REQUIREMENTS
 
 
 <ul>
 <li>
 Bachelor's degree or diploma in e-commerce.
 </li>
 <li>
 3-6 years of experience working on the Search experience for an e-commerce company.
 </li>
 <li>
 Proficient in the following Microsoft Office and SQL.
 </li>
 </ul>
 
 
 
 
 
 WHAT WE OFFER
 
 
 <ul>
 <li>
 At Majid Al Futtaim, we&rsquo;re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We&rsquo;re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
 </li>
 <li>
 Work in a friendly environment, where everyone shares positive vibes and excited about our future.
 </li>
 <li>
 Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.
 </li>
 </ul>
 
 
</div>

Search Engine Optimization Lead

LIPS Healthcare

<div>
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Create, optimise, and revamp website pages to improve SEO performance and user experience.
 </li>
 <li>
 Plan, develop, and implement SEO strategies to boost search engine rankings.
 </li>
 <li>
 Conduct comprehensive keyword research, competitor analysis, and evaluate market trends.
 </li>
 <li>
 Optimise website content, landing pages, and blogs for maximum organic reach.
 </li>
 <li>
 Manage on-page and off-page SEO, including link-building initiatives.
 </li>
 <li>
 Perform regular SEO audits and implement technical improvements (site speed, crawlability, indexing).
 </li>
 <li>
 Track, analyse, and report on website performance using tools such as Google Analytics, Google Search Console, and SEMrush/Ahrefs.
 </li>
 <li>
 Collaborate closely with the operations team, web developers, and designers to ensure SEO best practices are applied.
 </li>
 <li>
 Write engaging, SEO-friendly blog content and support digital content creation.
 </li>
 <li>
 Assist in creating and optimising email campaigns through Mailchimp or similar platforms.
 </li>
 </ul>
 
 
 Requirements
 
 
 <ul>
 <li>
 Holds a Digital Marketing Certificate from AUC or GUC.
 </li>
 <li>
 Proven experience (2+ years) as an SEO Specialist or in a similar role.
 </li>
 <li>
 Strong understanding of search engine algorithms, ranking methods, and SEO tools (Google Analytics, Search Console, Ahrefs, Screaming Frog, etc.).
 </li>
 <li>
 Demonstrated experience in technical SEO, on-page, and off-page optimisation.
 </li>
 <li>
 Excellent command of English both written and spoken, with strong copywriting and content creation skills, This is a Must.
 </li>
 <li>
 Experience with Mailchimp or other email marketing platforms is preferred.
 </li>
 <li>
 Exceptional analytical, organisational, and communication skills.
 </li>
 <li>
 Ability to work independently and collaboratively within a cross-functional team.
 </li>
 <li>
 Background in healthcare or a related industry is an advantage but not mandatory.
 </li>
 </ul>
 
 
</div>

SEO Specialist - Fluent English Speaker

Xappee

<div>
 
 
 WE'RE HIRING: SEO Specialist (Full-time, In-office)
 
 
 
 
 
 
 
 NO HYBRID OPTIONS AVAILABLE.
 
 
 
 
 
 
 
 PLEASE DO NOT APPLY; THIS IS AN OFFICE JOB ONLY.
 
 
 
 
 
 
 
 Location:
 
 Nasr City, Egypt (On-site only, no remote work)
 
 
 
 Job Type:
 
 Full-Time | In-office only
 
 
 
 
 
 
 Salary:
 
 
 EGP 18,500 &ndash; 25,500 gross/month&nbsp;(Based On Experience)
 
 
 
 
 
 
 
 READ THE JOB DESCRIPTION BEFORE APPLYING.
 
 
 
 
 
 
 
 About the Role
 
 
 
 
 
 
 We are seeking an advanced SEO Specialist with 4+ years of high-level, hands-on&nbsp;
 
 
 experience in SEO and web design. This role is ideal for someone who fully understands search&nbsp;
 
 
 engine algorithms, ranking factors, and advanced optimisation techniques. You will be&nbsp;
 
 
 responsible for driving organic growth, building powerful SEO strategies, optimising&nbsp;
 
 
 performance across all websites, and leading initiatives that directly increase visibility, traffic,&nbsp;
 
 
 and revenue.&nbsp;
 
 
 
 
 
 
 This is not an entry-level role; We are looking for someone with expert-level skills and proven&nbsp;results in competitive industries.
 
 
 
 
 
 
 This is a
 
 full-time, in-office role,
 
 not suitable for remote or hybrid work.
 
 
 
 
 
 
 Key Responsibilities&nbsp;
 
 
 
 
 &nbsp;
 
 
 
 
 SEO Strategy &amp; Execution&nbsp;
 
 
 
 
 
 
 &bull; Develop and execute advanced SEO strategies to achieve top rankings and sustainable&nbsp;
 
 
 organic growth.&nbsp;
 
 
 &bull; Optimise on-page, off-page, and technical SEO to align with Google&rsquo;s evolving&nbsp;
 
 
 algorithms.&nbsp;
 
 
 &bull; Identify ranking opportunities and create strategic roadmaps for long-term SEO growth.&nbsp;
 
 
 &bull; Stay ahead of search engine algorithm updates and adjust strategies proactively.&nbsp;
 
 
 Technical SEO &amp; Website Performance&nbsp;
 
 
 &bull; Perform in-depth technical SEO audits (site architecture, crawl budget, indexation,&nbsp;
 
 
 Core Web Vitals).&nbsp;
 
 
 &bull; Recommend and implement advanced fixes for site speed, schema markup,&nbsp;
 
 
 canonicalisation, and mobile-first optimisation.&nbsp;
 
 
 &bull; Work closely with developers to ensure search engine&ndash;friendly website structures.&nbsp;
 
 
 &bull; Handle site migrations, redirects, and advanced troubleshooting without traffic loss.&nbsp;
 
 
 Content &amp; Keyword Strategy&nbsp;
 
 
 &bull; Conduct advanced keyword research &amp; semantic search analysis to identify growth&nbsp;
 
 
 opportunities.&nbsp;
 
 
 &bull; Optimise existing and new content for maximum search visibility.&nbsp;
 
 
 &bull; Implement content silos and internal linking strategies to strengthen topical&nbsp;
 
 
 authority.&nbsp;
 
 
 &bull; Guide content creators to produce SEO-driven content strategies that match search&nbsp;
 
 
 intent.&nbsp;
 
 
 
 
 
 
 AI-Driven SEO:&nbsp;
 
 
 
 
 &nbsp;
 
 
 
 &bull; Optimising for Google&rsquo;s Search Generative Experience (SGE) and AI-powered search&nbsp;
 
 
 engines.&nbsp;
 
 
 &bull; Implementing voice SEO strategies for conversational and mobile-first search queries.&nbsp;
 
 
 &bull; Leveraging AI-powered SEO tools (SurferSEO, Clearscope, MarketMuse, Jasper) for&nbsp;
 
 
 optimisation.&nbsp;
 
 
 &bull; Using machine learning insights to predict ranking opportunities.&nbsp;
 
 
 &bull; Applying AI automation in keyword research, content optimisation, and reporting.&nbsp;
 
 
 Analytics &amp; Reporting&nbsp;
 
 
 &bull; Use Google Analytics, GA4, Search Console, Ahrefs, SEMrush, Moz, and Screaming&nbsp;
 
 
 Frog for data-driven decisions.&nbsp;
 
 
 &bull; Create advanced reports (organic traffic growth, conversions, keyword rankings, CTR,&nbsp;
 
 
 bounce rate, ROI).&nbsp;
 
 
 &bull; Track and analyse competitor strategies to stay ahead in rankings.&nbsp;
 
 
 &bull; Translate complex data into actionable insights for leadership teams.&nbsp;
 
 
 
 
 
 
 PPC &amp; Paid Search&nbsp;
 
 
 
 
 
 
 &bull; Manage Google Ads / PPC campaigns, ensuring maximum ROI.&nbsp;
 
 
 &bull; Integrate SEO with PPC for a unified search strategy.&nbsp;
 
 
 &bull; Analyse paid campaigns alongside organic to reduce costs and boost overall ROI.&nbsp;
 
 
 Team Collaboration &amp; Strategy&nbsp;
 
 
 &bull; Collaborate with designers, developers, and marketers to ensure SEO best practices&nbsp;
 
 
 across projects.&nbsp;
 
 
 &bull; Train and mentor junior team members in advanced SEO techniques.&nbsp;
 
 
 &bull; Act as the go-to SEO expert in the company, driving thought leadership and innovation.&nbsp;
 
 
 Required Experience &amp; Qualifications&nbsp;
 
 
 Education &amp; Certifications&nbsp;
 
 
 &bull; Bachelor&rsquo;s degree in Digital Marketing, Computer Science, or related field.&nbsp;
 
 
 &bull; Google SEO certification or equivalent (advanced-level).&nbsp;
 
 
 &bull; Additional certifications in Google Ads, Analytics, HubSpot, or SEMrush Academy&nbsp;
 
 
 preferred.&nbsp;
 
 
 
 
 
 
 Professional Experience&nbsp;
 
 
 
 
 &nbsp;
 
 
 
 &bull; 4+ years proven hands-on experience in SEO (agency or competitive in-house&nbsp;
 
 
 environment).&nbsp;
 
 
 &bull; Strong portfolio of SEO case studies showing measurable results (traffic growth,&nbsp;
 
 
 ranking improvements, revenue impact).&nbsp;
 
 
 &bull; Demonstrated ability to rank websites in highly competitive niches.&nbsp;
 
 
 Technical Skills&nbsp;
 
 
 &bull; Mastery of SEO tools: SEMrush, Ahrefs, Moz, Screaming Frog, Google Analytics, GA4,&nbsp;
 
 
 Search Console, Majestic, etc.&nbsp;
 
 
 &bull; Strong knowledge of HTML, CSS, JavaScript constraints, CMS platforms (WordPress,&nbsp;
 
 
 Shopify, Magento).&nbsp;
 
 
 &bull; Advanced skills in technical SEO, schema markup, Core Web Vitals, and site&nbsp;
 
 
 architecture optimisation.&nbsp;
 
 
 &bull; Experience with website migrations, international SEO, and multilingual sites.&nbsp;
 
 
 &bull; Familiarity with data analysis tools (Excel, Data Studio, Power BI).&nbsp;
 
 
 
 
 
 
 Core Competencies&nbsp;
 
 
 
 
 
 
 &bull; Deep understanding of Google&rsquo;s algorithm updates and ranking factors.&nbsp;
 
 
 &bull; Expertise in link-building strategies, digital PR, and authority growth.&nbsp;
 
 
 &bull; Strong knowledge of conversion optimisation (CRO) and UX as it impacts SEO.&nbsp;
 
 
 &bull; Proven success in integrating SEO with paid search, social, and content marketing&nbsp;
 
 
 strategies.&nbsp;
 
 
 &bull; Excellent analytical, problem-solving, and project management skills.&nbsp;
 
 
 &bull; Strong communication skills to explain complex SEO strategies to non-technical&nbsp;
 
 
 stakeholders.&nbsp;
 
 
 
 
 
 
 What We&rsquo;re Looking For&nbsp;
 
 
 
 
 
 
 &bull; Someone who lives and breathes SEO and is always updated on the latest algorithm&nbsp;
 
 
 changes.&nbsp;
 
 
 &bull; A strategic thinker who can craft long-term SEO growth plans.&nbsp;
 
 
 &bull; A technical problem solver who knows how to fix critical SEO issues.&nbsp;
 
 
 &bull; A performance-driven expert who measures success by rankings, traffic, leads, and&nbsp;
 
 
 sales.&nbsp;
 
 
 &bull; Someone who can work independently and deliver top-level results consistently.&nbsp;
 
 
 
 
 
 
 Portfolio Requirement
 
 
 
 
 
 
 You must provide
 
 3&ndash;5 SEO case studies
 
 from your portfolio that demonstrate:
 
 <ul>
 <li>
 Measurable traffic growth and keyword rankings.
 </li>
 <li>
 Technical SEO problem-solving and implementation.
 </li>
 <li>
 Experience with competitive niches and advanced strategies.
 </li>
 </ul>
 
 
 
 
 
 What We Offer
 
 
 
 
 
 <ul>
 <li>
 Competitive salary based on experience + performance incentives.
 </li>
 <li>
 Opportunity to
 
 work on international projects
 
 and innovative strategies.
 </li>
 <li>
 A
 
 collaborative environment
 
 with direct impact on company growth.
 </li>
 <li>
 Career advancement opportunities in a
 
 scaling tech company
 
 .
 </li>
 <li>
 Involvement in
 
 cutting-edge SEO (AI, SGE, voice SEO)
 
 and next-gen search optimisation.
 </li>
 </ul>
 
 
 
 
 
 How to Apply (Stand Out)
 
 
 
 
 
 
 To be considered for this role:
 
 
 
 
 <ol>
 <li>
 
 Download and apply via our Ant Assist app:
 
 </li>
 <li>
 Google Play &ndash; Ant Assist https://play.google.com/store/apps/details?id=com.antassist.app&nbsp;&nbsp;
 </li>
 <li>
 Submit your
 
 updated CV
 
 through the app.
 </li>
 <li>
 Attach a
 
 portfolio of SEO case studies
 
 with measurable results.
 </li>
 <li>
 Record and upload a
 
 1-minute voice note
 
 including:
 </li>
 </ol>
 <ul>
 <li>
 Your name
 </li>
 <li>
 A summary of your SEO experience
 </li>
 <li>
 One project you&rsquo;re proud of and why
 </li>
 </ul>
 
 
 
 
 Include a
 
 1-minute video
 
 to showcase your personality, communication skills, and passion for SEO.
 
 
 
 
 
 ⚠️
 
 Applications without using the app, a portfolio and a voice note will not be reviewed.
 
 
 
 
 
 
 Apply now and join
 
 Xappee&rsquo;s SEO team
 
 to shape the future of digital visibility and growth.
 
 
 
 
 
 #Hiring #SEOJobs #SeniorSEO #DigitalMarketing #CairoJobs #SearchEngineOptimisation #OnsiteJobs #Xappee #SEOExpert #PerformanceMarketing #EgyptTechJobs #MarketingRoles
 
</div>

Experienced SEO Specialist

Hero

<div>
 
 
 The job description:
 
 
 
 We are looking for a highly motivated and data-driven Online Trade Marketing Specialist to join our Trade Marketing team. This role is crucial for driving visibility, traffic, and conversion for our portfolio of Natural Spreads, Healthy Snacks &amp; Baby Toddler Food products across all key online retailer platforms (e-retailers, pure-play marketplaces, and Quick Commerce).
 
 
 The ideal candidate will bridge the gap between our brand strategy and retailer execution, ensuring a best-in-class digital shopper experience that maximizes sales potential.
 
 
 
 Key Responsibilities
 
 
 
 
 1. E-retailer Activation and Strategy
 
 
 
 &bull;
 
 Campaign Execution:
 
 Plan, execute, and monitor online trade marketing campaigns and promotions (e.g., banner placement, sponsored product ads, loyalty programs) across major e-retail platforms
 
 
 &bull;
 
 Budget Management:
 
 Manage the online trade marketing budget, ensuring effective allocation of funds to maximize ROI and achieve monthly/quarterly sales targets.
 
 
 &bull;
 
 Digital Shelf Management:
 
 Ensure 100% compliance on the digital shelf, including correct product naming, accurate pricing, inventory visibility, and search ranking optimization.
 
 
 &bull;
 
 New Product Launches (NPD):
 
 Develop and implement online launch plans for new products, securing premium placement and promotional support across all relevant e-retail partners.
 
 
 &bull;
 
 Shopper Path Optimization:
 
 Analyze the online shopper journey and identify friction points, implementing solutions to improve click-through rates and conversion at the point of purchase.
 
 
 
 2. Content and Asset Management
 
 
 
 &bull;
 
 A+ Content/Enhanced Listings:
 
 Collaborate with the Brand Marketing team to create and deploy high-quality, conversion-optimized content (A+ content, imagery, videos, product descriptions) for all core SKUs.
 
 
 &bull;
 
 Search Engine Optimization (SEO/AMS):
 
 Optimize product listing content and use retailer-specific search marketing tools to improve organic and paid search rankings.
 
 
 &bull;
 
 Asset Governance:
 
 Ensure all digital assets comply with retailer specifications and brand guidelines, maintaining a centralized library for easy deployment.
 
 
 
 3. Performance Analysis and Reporting
 
 
 
 &bull;
 
 Data Insights:
 
 Track, analyze, and report on key e-commerce trade metrics (traffic, conversion rates, basket size, promotional uplift, profitability) using internal tools and retailer dashboards.
 
 
 &bull;
 
 Competitive Intelligence:
 
 Monitor competitor activities and promotional strategies on e-retailer sites, providing timely insights and recommendations for counter-strategies.
 
 
 &bull;
 
 Forecasting:
 
 Assist in promotional forecasting and demand planning based on past performance and planned activations.
 
 
 
 
 
 
 
 
 
 
 Required Qualifications
 
 
 
 &bull;
 
 Education:
 
 Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
 
 
 &bull;
 
 Experience
 
 : 2+ years of experience in Trade Marketing, Digital Marketing, or E-commerce, preferably within the FMCG industry.
 
 
 &bull;
 
 E-commerce Proficiency:
 
 Proven experience working directly with major e-retailer platforms
 
 
 &bull;
 
 Analytical Skills:
 
 Strong analytical capabilities, proficient in Excel and experienced with E-commerce analytics tools (e.g., PowerBI, Google Analytics, or retailer-specific data portals).
 
 
 &bull;
 
 Communication:
 
 Excellent written and verbal communication skills with the ability to influence cross-functional teams.
 
</div>

Trade Marketing Specialist

Confidential Careers

<div>
 
 
 Location
 
 : Nasr City-Cairo/ Full-time
 
 
 
 
 
 
 Role Overview:
 
 
 
 The Senior SEO Specialist will own THNYAN&rsquo;s organic growth across Arabic and English markets, with a focus on the Saudi luxury consumer. This role demands a balance of technical expertise, creative storytelling, and cultural fluency to transform search visibility into brand desirability.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 &bull; Develop and execute bilingual (Arabic/English) SEO strategies aligned with Saudi
 
 
 market trends.
 
 
 &bull; Conduct keyword research reflecting Saudi search behavior and cultural tone.
 
 
 &bull; Manage on-page and technical SEO (schema, hreflang, Core Web Vitals, site speed).
 
 
 &bull; Build high-authority backlinks targeting GCC luxury and lifestyle publishers.
 
 
 &bull; Collaborate with copywriters to ensure luxury storytelling meets SEO performance.
 
 
 &bull; Track and report performance through GA4, Search Console, Ahrefs, Semrush.
 
 
 &bull; Analyze competitors and identify ranking gaps in the luxury fragrance niche.
 
 
 &bull; Deliver clear SEO performance reports with actionable business insights.
 
 
 
 
 
 
 Qualifications:
 
 
 
 &bull; 4&ndash;6 years of SEO experience in luxury, e-commerce, or bilingual markets.
 
 
 &bull; Proven understanding of Saudi search intent and Arabic SEO.
 
 
 &bull; Strong in technical SEO, structured data, and Core Web Vitals optimization.
 
 
 &bull; Experience with Shopify or custom CMS platforms.
 
 
 &bull; Analytical, precise, and passionate about storytelling through search.
 
 
 
</div>

Senior SEO Specialist

Floward

<div>
 
 
 Job Title
 
 
 
 Lead Product Manager - Discovery
 
 
 
 
 
 
 Reporting To:
 
 Senior Director of Product &ndash; Customer Domain
 
 
 
 
 
 
 Job Purpose
 
 
 
 The Lead Product Manager &ndash; Discovery shapes how Floward customers explore the platform and decide what to buy. The role owns all major discovery surfaces- Search, Browse, Homepage, PDP, CMS, Catalog Experience, and Occasion journeys- ensuring customers find relevant products quickly and effortlessly.
 
 
 This role manages a cross-functional squad, leads the Discovery roadmap, and balances rapid experiments with foundational improvements across search quality, SEO infrastructure, navigation flows, and catalog usability. The position directly contributes to conversion, revenue, and customer satisfaction by strengthening Floward&rsquo;s top-of-funnel experience.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 1. Discovery Strategy &amp; Vision
 
 
 <ul>
 <li>
 Define and own Floward&rsquo;s Discovery vision across Search, Browse, PDP, SEO, and Catalog systems.
 </li>
 <li>
 Identify evolving customer behaviors and translate insights into strategy and long-term initiatives.
 </li>
 <li>
 Shape occasion-based discovery journeys to maximise relevance and browsing efficiency.
 </li>
 </ul>
 
 
 2. Roadmap &amp; Prioritisation
 
 
 <ul>
 <li>
 Build an integrated roadmap spanning Search, Browse, PDP, SEO, CMS, and catalog improvements.
 </li>
 <li>
 Prioritise initiatives based on customer value, business impact, and technical feasibility.
 </li>
 <li>
 Balance quick-win experiments with long-term foundational system upgrades.
 </li>
 </ul>
 
 
 3. Execution &amp; Delivery
 
 
 <ul>
 <li>
 Lead the squad through discovery, scoping, delivery, and iterative optimisation.
 </li>
 <li>
 Write PRDs, define KPIs, support engineering alignment, and manage release cadence.
 </li>
 <li>
 Conduct A/B tests and post-launch reviews to validate impact and refine features.
 </li>
 </ul>
 
 
 4. Cross-Functional Leadership &amp; Alignment
 
 
 <ul>
 <li>
 Work closely with UX, Engineering, Data, Marketing, Category, Operations, and Customer Success teams.
 </li>
 <li>
 Align with peer PMs in Purchase Experience, Flywheel, and Payments to create a cohesive funnel.
 </li>
 <li>
 Present insights, recommendations, and decisions clearly to senior stakeholders.
 </li>
 </ul>
 
 
 5. Team Leadership &amp; Development
 
 
 <ul>
 <li>
 Manage, coach, and develop a Junior PM focused on SEO and organic acquisition.
 </li>
 <li>
 Build strong product thinking, experimentation discipline, and customer-focused execution within the squad.
 </li>
 <li>
 Support recruitment and onboarding of additional product talent as the team scales.
 </li>
 </ul>
 
 
 6. Insights, Analytics &amp; Experimentation
 
 
 <ul>
 <li>
 Use customer insights, funnel data, and search/browse performance metrics to identify pain points.
 </li>
 <li>
 Partner with Data to define metrics, build dashboards, and evaluate experiments.
 </li>
 <li>
 Lead SEO strategy and ensure technical SEO foundations support multi-market growth.
 </li>
 </ul>
 
 
 
 
 
 Qualifications &amp; Experience
 
 
 <ul>
 <li>
 5&ndash;8 years of product management experience in e-commerce, marketplaces, or discovery/search-heavy products.
 </li>
 <li>
 Proven track record owning Search, Browse, Catalog, SEO, or similar discovery systems.
 </li>
 <li>
 Strong analytical background; comfortable with SQL, experimentation, and dashboard analysis.
 </li>
 <li>
 Experience leading cross-functional delivery and running agile squads.
 </li>
 <li>
 Strong UX sense with the ability to translate insights into intuitive discovery flows.
 </li>
 <li>
 Experience managing or mentoring Product Managers is a plus.
 </li>
 <li>
 Bonus: Knowledge of ranking systems, personalization, technical SEO architectures, or catalog management systems.
 </li>
 </ul>
 
 
 
 
 
 About Floward :
 
 
 
 
 
 
 Founded in 2017, Floward is an online flowers and gifting company; we pride ourselves in creating a seamless experience for our customers and making sending flowers and gifts as enjoyable as receiving them. We source our flowers daily from the best growers and farmers around the world to create one of a kind stunning arrangements and plants that fit every occasion. We also partner with local and international brands to offer a wide range of gifts including chocolate, perfumes, cakes and more, coupled with our arrangements to create the perfect gift. Operating in 36 cities in nine countries across the MENA region and UK, we guarantee same-day delivery across the board through our own refrigerated fleet to ensure our arrangements arrive fresh to the customer.
 
 
 
 
 
 Website
 
 
 https://www.floward.co
 
</div>

Lead Product Manager

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