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digital marketing specialist

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digital marketing manager

GB Corp

<div>
 
 The Senior Digital Marketing Manager is responsible for 2 key areas. 1- Performance and efficiency ,which revolves around all the digital campaigns, whether leads or equity, including all their planning, , budget management, execution, optimization, efficiency and reporting. 2- Digital transformation across the customer journey, working very closely with the VP, AS / SP BUs , Digital Transformation BU, Agencies and vendors to plan , execute and manage for success all the current and new projects in the pipeline. All of this is for all our PC brands. Coaching, mentoring and managing these direct reports is a key task for this role..
 
 
 
 
 
 Job Duties :
 
 
 
 
 <ul>
 <li>
 Lead and support the media buying team for all the media campaigns
 </li>
 <li>
 Plan , monitor, analyze and recommend improvements for all Search, Social Media, Native and Video campaigns
 </li>
 <li>
 Measure, report and optimize performance of digital channels against company goals (Digital KPIs, Digital Sales, and ROI)
 </li>
 <li>
 Analyze the full leads journey and funnel , to ensure efficiency across all the steps and maximum ROI for all the campaigns.
 </li>
 <li>
 Identify trends and insights, and optimize spend and performance based on the insights
 </li>
 <li>
 Collaborate effectively with other business functions, agencies and other vendor partners where needed.
 </li>
 <li>
 Gather and share competitive insights related to digital marketing strategies by competitors and recommend marketing strategies based on learned insights
 </li>
 <li>
 Work very closely with the VP PC Marketing to plan and deliver the digital transformation journey and project for the PC Sales, AS , SP BUs
 </li>
 <li>
 Work very closely on executing and managing for success all the current and new digital tools , with the different BUs ( Sales, AS , SP, Digital Transformation, IT, Procurement) as well as external agencies and vendors
 </li>
 <li>
 Ensure the smooth integration of all the new digital tools within the PC Marketing BU and Partners, through workshops and day to day discussions
 </li>
 <li>
 Ensure the team readiness and development to take over the management of the new tools once launched, their sustainability and improvement plans to get the maximum ROI
 </li>
 </ul>
 
 
 
 
 
 
 
 Requirements :
 
 
 
 
 <ul>
 <li>
 Educational Requirements: Bachelor&rsquo;s degree &ndash; Business , marketing or related degrees.
 </li>
 <li>
 Special Certification or Training Required: N/A
 </li>
 <li>
 Required Industry Experience: 7-10 years of experience
 </li>
 <li>
 Technological Requirements: Microsoft Excel/Google spreadsheets, Web/Mobile App analytics tools, Data Analysis tools, SEO, web based applications/solutions, UI/UX Expert and project management
 </li>
 <li>
 Language Requirements: Excellent command of English
 </li>
 </ul>
</div>

Digital Marketing Manager

Takka

<div>
 
 
 Digital Strategy &amp; Execution
 
 
 <ul>
 <li>
 Develop and implement the company&rsquo;s digital marketing strategy across all online platforms.
 </li>
 <li>
 Manage paid performance campaigns (Google Ads, Facebook/Instagram, TikTok, YouTube, LinkedIn, etc.) to drive qualified leads and conversions.
 </li>
 <li>
 Oversee SEO, SEM, content marketing, and website optimization.
 </li>
 <li>
 Design and execute data-driven campaigns targeting different customer segments.
 </li>
 </ul>
 
 
 Customer Acquisition &amp; Engagement
 
 
 <ul>
 <li>
 Build and optimize digital funnels to enhance customer acquisition and retention.
 </li>
 <li>
 Collaborate with product and sales teams to launch digital campaigns that support new product offerings.
 </li>
 <li>
 Manage marketing automation tools, email campaigns, and re-targeting initiatives.
 </li>
 </ul>
 
 
 Analytics &amp; Optimization
 
 
 <ul>
 <li>
 Track, analyse, and report on campaign performance against KPIs (CPL, CPA, CTR, conversion rates, ROI).
 </li>
 <li>
 Use analytics tools (Google Analytics, Meta Ads Manager, etc.) to continuously optimize campaigns.
 </li>
 <li>
 Monitor competitor activity and market trends to identify opportunities.
 </li>
 </ul>
 
 
 Content &amp; Social Media
 
 
 <ul>
 <li>
 Oversee digital content creation including landing pages, blogs, social media posts, and digital assets.
 </li>
 <li>
 Drive social media strategy to increase engagement and brand presence.
 </li>
 <li>
 Work closely with creative agencies, media buyers, and influencers.
 </li>
 </ul>
 
 
 Compliance &amp; Governance
 
 
 <ul>
 <li>
 Ensure all campaigns comply with ADIB and advertising regulations.
 </li>
 <li>
 Safeguard customer data privacy in all digital activities.
 </li>
 </ul>
 
 
 QUALIFICATION
 
 
 <ul>
 <li>
 Bachelor's degree and/or MBA major in marketing or business studies.
 </li>
 <li>
 6-10 years of working experience in marketing/digital agency/e-commerce with at least 3 years in performance marketing.
 </li>
 <li>
 Proven track record in lead generation, conversion optimization, and managing large-scale digital campaigns.
 </li>
 <li>
 Hands-on experience with Google Ads, Meta Business Manager, TikTok Ads, SEO tools, and marketing automation platforms.
 </li>
 <li>
 Open to candidate from Consumer Finance, Banking, Telecom, FMCG, Agency side.
 </li>
 <li>
 Knowledge of Egypt&rsquo;s digital consumer finance/fintech landscape is highly preferred
 </li>
 <li>
 Strong analytical skills with ability to interpret data and drive insights.
 </li>
 <li>
 Fluency in Arabic and English.
 </li>
 <li>
 Expert in digital and growth marketing, performance marketing, customer funneling, google analytics, SEO/SOM, AdWords, email and SMS marketing, understanding of UX/UI, A/B testing, on boarding, lead generation, e-commerce, applications, creative, analytical, data-driven, collaborative, team player, open minded, inquisitive, great communicator both written and verbal, quick, comfortable with numbers and analysis.
 </li>
 </ul>
</div>

Nawy

<div>
 Nawy Real Estate is seeking a dynamic and experienced Digital Senior Manager to oversee and enhance our digital marketing efforts. This role requires a deep understanding of digital marketing strategies and a proven track record of driving online engagement and conversions. The Digital Senior Manager will be responsible for developing and implementing digital marketing campaigns that align with our business objectives, enhance brand visibility, and drive customer engagement.
 
 
 
 Key Responsibilities:
 
 
 
 <ul>
 <li>
 Lead the development and execution of comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing
 </li>
 <li>
 Analyze website traffic and engagement metrics, using data to improve user experience and drive conversion rates
 </li>
 <li>
 Manage and optimize paid advertising campaigns across various platforms, ensuring maximum ROI
 </li>
 <li>
 Collaborate with cross-functional teams to align marketing efforts with overall business goals
 </li>
 <li>
 Oversee the management of the company's website, ensuring it is updated with relevant content, optimally designed, and user-friendly
 </li>
 <li>
 Stay current with digital marketing trends and best practices, leveraging new technologies to enhance performance
 </li>
 <li>
 Manage and develop the digital marketing team, providing guidance, mentorship, and support to achieve departmental goals
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Business, or a related field
 </li>
 <li>
 5+ years of experience in digital marketing, with at least 2 years in a managerial role
 </li>
 <li>
 Strong understanding of various digital marketing tools and analytics platforms (Google Analytics, SEMrush, HubSpot, etc.)
 </li>
 <li>
 Proven experience in managing successful digital marketing campaigns and achieving measurable results
 </li>
 <li>
 Exceptional analytical skills with the ability to interpret data and make data-driven decisions
 </li>
 <li>
 Strong leadership and team management skills, with the ability to motivate and mentor a team
 </li>
 <li>
 Excellent communication skills, both written and verbal
 </li>
 </ul>
</div>

Digital Senior Manager

Chain Reaction

<div>
 
 Chain Reaction is an award-winning digital marketing agency based in GCC and Levant. We develop bespoke digital strategies to help our clients achieve their growth goals, bringing together online marketing techniques including Online Advertising, SEO, Content Marketing, Social Media, Influencer Marketing, and more.
 
 
 
 Chain Reaction is looking for a Performance Marketing Manager to join the team. The ideal candidate will be responsible for understanding the goals of our clients and be able to oversee project strategy to project completion. By knowing emerging technologies in the area, this candidate will be able to create cross-channel deliverables for clients that meet their needs.
 
 
 
 
 Requirements
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 <ul>
 <li>
 Plan, execute, monitor, and optimize high-volume digital campaigns across
 
 Google Ads
 
 ,
 
 Facebook Ads Manager
 
 , and other third-party platforms.
 </li>
 <li>
 Ensure performance growth by managing campaigns to meet
 
 clients' ROI goals
 
 and quickly implementing optimization recommendations.
 </li>
 <li>
 Maintain strong understanding and application of
 
 Google Ads campaign types
 
 and best practices.
 </li>
 <li>
 Continuously analyze performance data and create detailed
 
 campaign performance reports
 
 .
 </li>
 <li>
 Efficiently manage advertising
 
 budgets
 
 across all platforms and campaigns.
 </li>
 <li>
 Create and test compelling
 
 PPC ad copy
 
 through continuous A/B testing to improve conversion rates.
 </li>
 <li>
 Report on
 
 key performance indicators
 
 , calculate
 
 Cost Per Lead (CPL)
 
 , forecast spend, and adjust strategies based on demand and seasonality.
 </li>
 
 </ul>
 
 
 Required Skills &amp; Qualifications:
 
 
 
 
 <ul>
 <li>
 Proficient in
 
 Google Ads
 
 ,
 
 Google Ads Editor
 
 , and
 
 Google Analytics
 
 .
 </li>
 <li>
 Strong expertise in
 
 keyword research
 
 ,
 
 campaign buildouts
 
 ,
 
 ad creation
 
 ,
 
 A/B copy testing
 
 ,
 
 bid management
 
 , and
 
 lead generation
 
 .
 </li>
 <li>
 In-depth experience in the
 
 Google Display Network
 
 and overall
 
 Display Advertising
 
 .
 </li>
 <li>
 Solid knowledge of
 
 retargeting/remarketing strategies
 
 .
 </li>
 <li>
 Demonstrated
 
 people management
 
 and team leadership skills.
 </li>
 <li>
 
 Minimum 4-6 years
 
 of experience in performance marketing, including
 
 at least 1 year managing a team
 
 .
 </li>
 <li>
 
 E-commerce experience is a must
 
 .
 </li>
 <li>
 Educational or professional background in
 
 Marketing and Advertising
 
 is a plus.
 </li>
 <li>
 Experience with
 
 luxury brands
 
 is a strong advantage.
 </li>
 <li>
 
 Fluency in French
 
 is a plus.
 </li>
 
 
 </ul>
 
 Benefits
 
 
 
 
 Joining our team ensures that your opinions matter, providing you with a platform to express yourself. You will experience continuous growth, and learning opportunities, and be empowered to push your limits. We are dedicated to fostering a positive environment that prioritizes your well-being and health. Collaborate with a strong and supportive team that is committed to motivating you both in your personal and professional journey.
 
</div>

Performance Marketing Manager

<div>
 <ul>
 <li>
 Job Summary: Performance Marketing Lead, specializing in media buying, is a critical role within the marketing team, responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. This role requires a strategic thinker with a strong analytical mindset, capable of turning data insights into actionable strategies. The ideal candidate will have a proven track record of managing successful media buying campaigns, with a deep understanding of the digital advertising landscape. They will work closely with cross-functional teams, including creative, analytics, and product teams, to ensure campaigns are aligned with business objectives and deliver measurable results
 </li>
 <li>
 Job Responsibilities
 </li>
 <ul>
 <li>
 Develop and manage digital marketing campaigns (Facebook/Instagram, Google AdWords, ....)
 </li>
 <li>
 Manage media buying activities across multiple channels, including search engines, social media, display networks, and emerging platforms
 </li>
 <li>
 Set up, optimize, and manage paid search campaigns, including keyword research, bid management, ad copy testing, and landing page optimization
 </li>
 <li>
 Utilize social media advertising platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) to reach targeted audiences and achieve campaign goals
 </li>
 <li>
 Analyze campaign data to identify trends, insights, and areas for improvement, and adjust strategies accordingly
 </li>
 <li>
 Manage media buying budgets effectively, ensuring optimal allocation of resources across channels
 </li>
 <li>
 Stay up-to-date with the latest digital marketing trends, tools, and technologies to continuously improve campaign performance
 
 
 </li>
 </ul>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing or related field is preferred
 </li>
 <li>
 Minimum of 3-5 years of experience in performance marketing, with a focus on media buying
 </li>
 <li>
 Proficient in using digital marketing tools and analytics platforms (e.g., Google Analytics, Facebook Ads Manager, Google Ads)
 </li>
 <li>
 Excellent analytical skills with the ability to interpret data and make data-driven decisions
 </li>
 <li>
 Strong project management and organizational skills, with the ability to handle multiple campaigns simultaneously
 </li>
 <li>
 Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team
 </li>
 <li>
 Detail-oriented with a commitment to quality and accuracy
 </li>
 <li>
 Self-motivated with the ability to work independently and take initiative
 </li>
 <li>
 Excellent written and spoken English and Arabic
 </li>
 </ul>
</div>

Performance Marketing Lead

Enjaz Consultancy & Enterprise Management

<div>
 <ul>
 <li>
 Lead and manage a high-performing digital marketing team, providing guidance, support, and fostering collaborative work environment.
 </li>
 <li>
 Develop comprehensive digital marketing strategies aligned with the overall business objectives, incorporating a deep understanding of company services and target audience.
 </li>
 <li>
 Oversee social media channels, develop engaging content, and implement campaigns to enhance brand visibility, drive engagement, and generate leads.
 </li>
 <li>
 Create compelling and effective marketing content, including blog posts, articles, and promotional materials, to support the brand messaging and attract the target audience.
 </li>
 <li>
 Utilize strong sales acumen to develop and implement strategies that drive revenue growth, customer acquisition, and market expansion.
 </li>
 <li>
 Conduct market research to identify opportunities and challenges, staying abreast of industry trends, and providing actionable insights to inform marketing strategies.
 </li>
 <li>
 Open new markets for consultation business through effective networking, partnerships, and identifying business development opportunities.
 </li>
 <li>
 Implement and enhance personal branding strategies to establish a strong online presence and credibility within the industry.
 </li>
 <li>
 Contribute to the development and maintenance of a consistent and compelling brand image through effective personal branding and corporate brand strategies.
 </li>
 <li>
 Drive the expansion of the consulting business by identifying and capitalising on new business opportunities, partnerships, and innovative marketing approaches.
 </li>
 <li>
 Monitor and analyse the performance of digital marketing campaigns, utilising data-driven insights to optimize strategies and achieve key performance indicators (KPIs).
 </li>
 <li>
 Stay updated on emerging technologies and trends in digital marketing, integrating innovative tools and techniques to enhance campaign effectiveness.
 </li>
 <li>
 Build and maintain strong relationships with clients, ensuring satisfaction and alignment with their business objectives.
 </li>
 <li>
 Implement a culture of continuous improvement within the digital marketing team, fostering innovation and staying ahead of industry best practices.
 </li>
 <li>
 Effectively manage and allocate budgets for digital marketing campaigns, ensuring efficient use of resources and maximum return on investment (ROI).
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, or related field. Master's degree is a plus
 </li>
 <li>
 5 years in digital marketing, specializing in B2B and consultancy.
 </li>
 <li>
 Proven track record in developing and executing digital marketing strategies.
 </li>
 <li>
 Strong leadership, interpersonal, and communication skills.
 </li>
 <li>
 In-depth understanding of sales principles, driving revenue growth.
 </li>
 <li>
 Proficient in managing business-oriented social media channels.
 </li>
 <li>
 Experience in creating and executing social media campaigns.
 </li>
 <li>
 Strong writing and content creation skills.
 </li>
 <li>
 Proven experience in developing effective marketing content.
 </li>
 <li>
 Ability to conduct thorough market research and analysis.
 </li>
 <li>
 Track record in opening new markets and identifying business opportunities.
 </li>
 <li>
 Success in personal branding strategies.
 </li>
 <li>
 Experience contributing to brand image development and maintenance.
 </li>
 <li>
 Proficiency in data analysis, deriving actionable insights.
 </li>
 <li>
 Experience using analytics tools to measure campaign performance.
 </li>
 <li>
 Stay updated on emerging technologies and digital marketing trends.
 </li>
 <li>
 Ability to integrate innovative tools and techniques with strong client relationships management skills.
 </li>
 <li>
 Ability to understand and align with client business objectives.
 </li>
 <li>
 Proactively seek innovative approaches and stay updated on industry best practices.
 </li>
 <li>
 Experience in effective budget management for digital marketing campaigns.
 </li>
 <li>
 Ability to maximize ROI and optimize resource utilization.
 </li>
 <li>
 English proficiency is a must.
 </li>
 <li>
 Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
 </li>
 </ul>
</div>

Digital Marketing Leader

Genpact

<div>
 
 We are seeking a motivated and detail-oriented Digital Marketing Specialist to join our team.
 
 
 
 
 
 This role is ideal for individuals who are eager to learn and grow in the dynamic world of digital advertising and media buying.
 
 
 The ideal candidate will support our advertising sales efforts while gaining hands-on experience in media planning and buying.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Collaborate with clients to understand their advertising goals and develop tailored ad solutions.
 </li>
 <li>
 Manage and maintain relationships with advertisers, ensuring their satisfaction and addressing concerns.
 </li>
 <li>
 Support media buying activities, including navigating ad platforms, audience targeting options, campaign performance, and provide insights to improve results.
 </li>
 <li>
 Stay updated on industry trends, digital advertising platforms, and competitor activities.
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
 </li>
 <li>
 Strong communication and interpersonal skills.
 </li>
 <li>
 Basic understanding of marketing and digital advertising concepts.
 </li>
 <li>
 Ability to multitask and manage time effectively in a fast-paced environment.
 </li>
 <li>
 Eagerness to learn media buying strategies and platforms.
 </li>
 </ul>
 
 
</div>

Digital Marketing Specialist

Explore 760+ Digital marketing manager in Cairo this September. Find roles across top companies and apply now to boost your career.

760 digital marketing manager jobs IN Cairo

Digital Marketing Manager

Digital Marketing Manager

Digital Senior Manager

Performance Marketing Manager

Performance Marketing Lead

Digital Marketing Leader

Digital Marketing Specialist