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senior brand manager

PepsiCo

<div>
 
 Overview
 
 
 
 The Senior Brand Manager Colas is responsible for supporting the Senior Marketing Manager Colas in the design, development and delivery of a key Project on Brand Pepsi. Major responsibility is in ensuring the flawless planning &amp; execution of the Key Project. Also responsible for continuous monitoring of performance, its initiatives and recommending improvements in plans.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Develop &amp; deploy marketing initiatives for the Key project. Develop strategic direction and communication, (Thematic campaigns, grassroots activities, promotions)
 </li>
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 Liaise with local and International Advertising and Media agencies for the development, execution and evaluation of advertising campaign and brand activities
 </li>
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 Assist SMM in managing the Project related activities
 </li>
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 Continuously monitor brand performance and competitor activities
 </li>
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 Recommend &amp; coordinate the execution of market research
 </li>
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 Sales volume plan achievement for Colas
 </li>
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 Responsible for Share, SOS &amp; CTS scores
 </li>
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 GRPs and CPRPs value enhancements and efficiencies
 </li>
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 Assist SMM in project budget management
 </li>
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 Ensure that the audit / GCS process is properly implemented (be GCS compliant at all times)
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 Ensure suppliers are selected as per the GCS process and execute their duties as expected of them
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 Interact with:
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 Bottler GMs &amp; Sales Managers for Selling of Marketing Activities
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 Franchise Managers for co-coordinating activities &amp; evaluation
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 Finance Managers for budgeting, forecasting &amp; control requirement
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 Creative and Media/Digital agencies for program delivery
 
 
 </li>
 </ul>
 Trade and Channel Development
 
 
 <ul>
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 Below the line support such as design and producing POS
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 Conduct regular market visits and keep the Franchise / Commercial team updated with the learning&rsquo;s
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 MBA from a reputable local or international university
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 Driving for results
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 Collaborating &amp; Influencing Skills
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 Must be skilled in analysis and problem solving and have excellent project and financial management skills
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 Creating an Inclusive Environment
 
 
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 </ul>
 Competencies:
 
 
 <ul>
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 Creativity, analytical experience.
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 Understanding the 4Cs (Consumers, Customers, Competitors, Channels) to develop sound insights and action plans.
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 Marketing/Business Strategy Development through insights analysis, marketing plans and total system economics to deliver volume, revenue share and profit growth.
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 Product/Package Innovation &amp; Commercialization
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 Advertising &amp; Creative Development
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 Agency Leadership
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 Consumer/Customer Promotions, events development and In-Store Merchandising
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 Media Strategy and execution.
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 <li>
 System Alignment &amp; Execution
 </li>
 </ul>
</div>

Senior Brand Manager - Colas

The Hassol

Job Description Summary (Short for Reference)A Senior Brand Manager on Amazon oversees the end-to-end management of product listings, brand strategy, PPC campaigns, pricing optimization, and profitability across Amazon marketplaces. The role requires data-driven decision-making, cross-functional collaboration, and strong leadership to scale brand visibility and performance.Interview Questions Amazon Brand Management &amp; Strategy<ul><li>Can you describe your overall approach to managing a brand on Amazon from launch to scaling?</li><li>How do you build and execute a brand growth strategy for Amazon?</li><li>What key performance indicators (KPIs) do you track to measure brand success?</li><li>How do you ensure brand consistency across multiple marketplaces (US, UK, EU)?</li><li>What steps do you take when a product&rsquo;s sales suddenly drop on Amazon?</li><li>How do you handle product positioning and differentiation in a competitive category?</li></ul>Product Listing &amp; Optimization<ul><li>How do you perform keyword research and listing optimization for better organic ranking?</li><li>What&rsquo;s your process for A/B testing product titles, bullet points, and A+ content?</li><li>Which SEO tools (Helium10, Jungle Scout, etc.) do you prefer and why?</li><li>How do you ensure compliance with Amazon listing policies and prevent listing suppression?</li><li>Can you share an example of a product listing you optimized that resulted in a noticeable sales improvement?</li></ul>Advertising &amp; PPC Management<ul><li>Explain your experience managing Amazon PPC campaigns &mdash; what metrics do you focus on?</li><li>How do you balance between ACOS (Advertising Cost of Sales) and overall sales growth?</li><li>What&rsquo;s your strategy for new product launches on Amazon?</li><li>How do you use Sponsored Brands or Sponsored Display campaigns differently from Sponsored Products?</li><li>Can you walk me through how you optimize ad budgets across multiple SKUs or marketplaces?</li></ul>Analytics &amp; Business Growth<ul><li>What data points do you analyze to identify sales trends or performance bottlenecks?</li><li>How do you forecast demand and manage inventory effectively to avoid stockouts or overstocking?</li><li>Have you ever used Amazon Brand Analytics or Business Reports to guide decision-making?</li><li>What&rsquo;s your experience with profit margin and pricing optimization on Amazon?</li></ul>Leadership &amp; Cross-Functional Collaboration<ul><li>How do you manage and mentor junior account executives or brand managers?</li><li>Describe a time when you had to align sales, marketing, and operations to achieve a target.</li><li>How do you handle conflicts between sales growth goals and profitability constraints?</li><li>What&rsquo;s your approach to collaborating with creative teams for A+ content or branding visuals?</li></ul>Behavioral / Situational Questions<ul><li>Tell me about a time you revived a struggling product or brand on Amazon.</li><li>How do you handle negative reviews or sudden drops in account health?</li><li>Describe a high-pressure situation you faced during a sales campaign (e.g., Prime Day) and how you handled it.</li><li>What was your biggest achievement managing an Amazon brand portfolio?</li><li>How do you stay updated with Amazon&rsquo;s ever-changing policies and algorithm updates?</li><li>Why do you think you&rsquo;re the best fit for a Senior Brand Manager role in our company?</li></ul>Job Type: Full-timePay: Rs150,000.00 - Rs200,000.00 per monthWork Location: In person

Senior Brand Manager Amazon

Mindbotix Game studio

rankistan Hiring &ndash; Senior Brand Manager (Fashion / E-Commerce)Position: Senior Brand Manager Are you a fashion-driven brand strategist with a passion for creative campaigns, storytelling, and digital growth? This role is for you! Join our fast-growing fashion brand serving the US market and lead brand direction with full creative ownership What You&rsquo;ll Own Brand strategy, identity + creative direction Social media growth (organic + influence marketing)Campaigns + product launch planning Ad creative briefs for media buyers Email marketing flows (Klaviyo or similar)Community building for brand loyalty Requirements 4&ndash;5 years experience in fashion/lifestyle/e-commerce International/US market exposure preferred Strong grip on content, brand storytelling &amp; campaigns Excellent communication &amp; leadership skills O/A Level background preferred If you think big, move fast, and build brands people love &mdash;we want to meet you.Location: Revenue Society, Near UMT South Gate, Johar Town, Lahore Timing: 9 AM &ndash; 6 PM (Mon&ndash;Fri) Apply: Send CV via WhatsApp &rarr; 0329-4370622Or hr.rankistan@gmail.comJob Type: Full-timePay: Rs120,000.00 - Rs150,000.00 per monthWork Location: In person

Senior Brand Manager (Fashion / E-Commerce)

Broadspectrum

Brand Spectrum Private Limited is a leading Digital Marketing Agency is seeking an innovative and results-driven Senior Creative Manager at our DHA Lahore Office, to lead the creative vision and strategy for our brand. The ideal candidate will have a flair for developing impactful ideas, crafting engaging pitches, designing captivating presentations, and managing social media platforms to elevate our brand presence. If you thrive in a fast-paced environment, can think outside the box, and have a passion for storytelling, we&rsquo;d love to hear from you.Key Responsibilities:Pitch Development &amp; Ideation:&middot; Collaborate with cross-functional teams to develop compelling pitches tailored to client needs.&middot; Brainstorm creative concepts and strategies that align with brand objectives.&middot; Ensure all pitches and proposals are visually stunning and effectively communicate the value proposition.Presentation Creation:&middot; Design high-impact presentations using tools like PowerPoint, Keynote, and Canva.&middot; Maintain brand consistency while crafting innovative visual stories for internal and external audiences.&middot; Tailor presentations for various stakeholders, including senior management and clients.Social Media Management:&middot; Oversee the strategy, planning, and execution of social media campaigns across platforms (e.g., LinkedIn, Instagram, Facebook, Twitter).&middot; Create and curate engaging content, including visuals, videos, and copy.&middot; Analyze performance metrics and optimize strategies to increase engagement and reach.&middot; Stay updated on social media trends and integrate them into campaigns.Creative Direction:&middot; Drive the development of visual and content assets that represent the brand&rsquo;s identity.&middot; Provide creative direction and feedback to designers, copywriters, and production teams.&middot; Foster a culture of creativity and innovation within the team.Project Management:&middot; Manage multiple projects simultaneously, ensuring timely delivery and adherence to quality standards.&middot; Liaise with clients, stakeholders, and team members to ensure alignment on goals and deliverables.&middot; Maintain budgets and timelines while maximizing creative output.Qualifications &amp; Skills:<ul><li>Bachelor&rsquo;s degree in Marketing, Design, Communication, or a related field.</li><li>3+ years of experience in a creative or social media management role.</li><li>Proficiency in design and presentation tools (e.g., Adobe Creative Suite, Canva, PowerPoint).</li><li>Strong understanding of social media algorithms and best practices.</li><li>Exceptional communication, storytelling, and problem-solving skills.</li><li>Ability to generate fresh, innovative ideas while aligning them with business goals.</li><li>Experience in managing and mentoring creative teams is a plus.</li></ul>Salaries &amp; BenefitsMarket Competitive salary and performance based bonuses.&middot; Opportunities for professional development and career growth.Job Type: Full-timePay: Rs150,000.00 - Rs200,000.00 per monthWork Location: In person

Senior Creative Manager

Samsons Group of Companies

We're Hiring: Assistant Brand ManagerLocation: DHA Phase 6, LahoreType: Full-timeAre you a creative marketer with a passion for building impactful brands? Do you thrive in a fast-paced, collaborative environment? We are looking for an Assistant Brand Manager to join our dynamic team and help shape the future of our brand.What You&rsquo;ll DoAs our Assistant Brand Manager, you&rsquo;ll support the development and execution of Group marketing strategies that bring our brand to life across digital and offline channels. From content creation and influencer marketing to compliance and campaign execution, you&rsquo;ll be involved in every aspect of brand building.Key Responsibilities<ul><li>Develop and execute brand strategies aligned with business goals</li></ul><ul><li>Create engaging content for social media, digital campaigns, and video marketing</li></ul><ul><li>Collaborate with influencers and manage partnerships</li></ul><ul><li>Coordinate with cross-functional teams for seamless brand alignment</li></ul><ul><li>Conduct market research and analyze consumer and competitor trends</li></ul><ul><li>Manage public relations and media communications</li></ul><ul><li>Ensure compliance with regulations (e.g., FDA guidelines)</li></ul><ul><li>Support marketing budget planning and track campaign performance</li></ul>What We&rsquo;re Looking For<ul><li>4&ndash;6 years of experience in brand management or digital marketing</li></ul><ul><li>A Bachelor&rsquo;s degree in Marketing, Business, or related field</li></ul><ul><li>Strong content creation and communication skills</li></ul><ul><li>Familiarity with social media platforms, influencer marketing, and analytics tools</li></ul><ul><li>Ability to balance creativity with compliance in a regulated environment</li></ul><ul><li>A proactive, collaborative mindset and strong attention to detail</li></ul>Apply NowSend your updated CV to: hrd@letsyozo.comSubject: Application &ndash; Assistant Brand ManagerJob Type: Full-timeLocation:<ul><li>Lahore (Required)</li></ul>Work Location: In person

Assistant Brand Manager

CommerceKind

About UsAt CommerceKind, we empower brands to scale and excel on the Amazon marketplace through data-driven strategies and tailored growth solutions. As a trusted eCommerce growth partner, we provide end-to-end services including PPC management, product launches, private label brand development, listings optimization, product research, sourcing, and supply chain management. Our team is committed to delivering sustainable results and operational excellence for our clients.Location:Paragon City, LahoreWork Schedule:5:00 PM to 2:00 AM (Monday to Friday)Salary Range:Up to PKR 150,000 (based on experience and expertise)Role DescriptionWe are seeking an experienced and proactive Amazon Marketplace Team Lead (Senior Position) to manage and scale our Private Label brands on Amazon. The ideal candidate will have a proven track record of driving brand growth, optimizing performance metrics, and leading a team toward operational excellence. This role requires strategic thinking, leadership capability, and a strong understanding of Amazon FBA and marketplace dynamics.Key Responsibilities<ul><li>Lead, supervise, and mentor a team of Amazon specialists and virtual assistants.</li><li>Oversee end-to-end private label operations, including product research, sourcing, listing optimization, marketing, and inventory management.</li><li>Conduct market and competitor analysis to identify new product opportunities and trends.</li><li>Optimize product listings (titles, bullets, descriptions, images, and A+ content) for improved visibility and conversion.</li><li>Manage and monitor Amazon PPC campaigns, ensuring cost-effective performance and return on investment.</li><li>Track and improve key Amazon KPIs such as sales, conversion rates, reviews, and Best Seller Rank (BSR).</li><li>Ensure compliance with Amazon&rsquo;s policies and proactively address account or listing issues.</li><li>Collaborate cross-functionally with the design, logistics, and finance teams to align strategies and deliver results.</li></ul>Qualifications<ul><li>Minimum 4 years of proven experience managing Private Label brands on Amazon.</li><li>In-depth knowledge of Amazon Seller Central, FBA operations, and marketplace algorithms.</li><li>Hands-on experience with tools such as Helium 10, Jungle Scout, and ZonGuru.</li><li>Strong analytical, leadership, and communication skills.</li><li>Bachelor&rsquo;s degree in Business, Marketing, or a related field (preferred).</li></ul>Benefits<ul><li>Medical Insurance</li><li>Gratuity (as per company policy)</li><li>Fuel Allowance</li><li>Meal Allowance</li><li>Gym Allowance</li><li>Competitive salary package (up to PKR 150,000 based on experience)</li><li>Hands-on experience with international clients</li><li>Monday to Friday fixed schedule (weekends off)</li></ul>Apply NowInterested candidates may send their updated resumes to hr@commercekind.com with the subject line: &ldquo;Application for Amazon Marketplace Team Lead &ndash; Senior Position.&rdquo;Job Type: Full-timePay: Rs140,000.00 - Rs150,000.00 per monthAbility to commute/relocate:<ul><li>Lahore: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Experience:<ul><li>PL Amazon: 3 years (Preferred)</li></ul>Work Location: In person

Senior Amazon Private Label Manager

Walee Technologies

We are seeking a dynamic and strategic Senior Manager PR &amp; Communication to lead brand positioning, media relations and strategic communications across all verticals of Walee. This role will play a pivotal part in establishing Walee as a market-leading brand, while ensuring that each department's unique value is strategically marketed under the unified Walee identity.This person will own the communication and branding strategy, work closely with internal stakeholders, lead integrated campaigns, drive governance and brand standardisation across verticals and manage budgets to ensure consistent, powerful messaging across all platforms and departments.Key Responsibilities<ul><li>Position Walee as an industry leader through thought leadership and storytelling.</li><li>Monitor media coverage, track performance, and report on communication KPIs.</li><li>Collaborate with department leads to build tailored brand strategies for their offerings.</li><li>Develop and implement Walee&rsquo;s overall PR, communication, and branding strategy.</li><li>Strategically manage marketing activities across all vertical departments.</li><li>Build and maintain Walee&rsquo;s public image through media relations, press, and thought leadership.</li><li>Lead internal and external communication efforts, including crisis management.</li><li>Oversee marketing budgets and ensure effective resource allocation.</li><li>Establish and enforce governance frameworks to ensure consistency and alignment in communication practices across the organization.</li><li>Implement brand standardisation across verticals to maintain a unified and recognizable Walee identity.</li></ul>Requirements<ul><li>5&ndash;8+ years of experience in PR, communications &amp; brand strategy.</li><li>Strong media network and proven track record in managing high-impact campaigns.</li><li>Strong understanding of branding, media relations and marketing strategy.</li><li>Experience managing multi-vertical communication and marketing initiatives.</li><li>Excellent reflective communication skills.</li><li>Strategic mindset with the ability to execute.</li><li>Degree in Communications, PR, Marketing or a related field.</li></ul>Job Type: Full-timeApplication Question(s):<ul><li>Mention your current salary &amp; benefits</li></ul>Experience:<ul><li>Marketing: 3 years (Required)</li><li>PR &amp; Communication: 1 year (Required)</li><li>Tech Industry: 2 years (Required)</li></ul>Work Location: In person

Manager PR & Communication

Explore 1037+ Senior brand manager in Lahore this October. Find roles across top companies and apply now to boost your career.