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performance marketing specialist Jobs in Istanbul

performance marketing specialist

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marketing communication senior specialist

assistant marketing manager Jobs in Istanbul

assistant marketing manager

digital marketing senior speacialist (marketplace) Jobs in Istanbul

digital marketing senior speacialist (marketplace)

senior online marketing manager

Sharpcake

<div>
 
 We are looking for Senior Content &amp; Community Manager to join our team.
 
 <ul>
 <li>
 He/She will be responsible for the strategy, creation, implementation and day-to-day management of meaningful content and social media platforms of our clients.
 </li>
 <li>
 He/She will manage social media communities to ensure a vibrant, engaging, and rewarding experience for audiences.
 </li>
 <li>
 Research and relevant new content discovery know-how is crucial.
 </li>
 <li>
 Digital media acumen, social analytics and reporting skills are also vital in this role.
 </li>
 </ul>
 
 
 
 
 Desired Skills and Qualifications:
 
 <ul>
 <li>
 Bachelor's degree from related fields,
 </li>
 <li>
 You need to be a creative thinker and idea-generator; not afraid to take chances.
 </li>
 <li>
 Agency experience in this area is a must.
 </li>
 <li>
 Bachelor&rsquo;s degree with a major in marketing, communications or advertising is preferred.
 </li>
 <li>
 Fluent English is a must,
 </li>
 <li>
 With at least 5 years expertise in social media management.
 </li>
 </ul>
</div>

Senior Content & Community Manager

13Brave Media

<div>
 
 13Brave Media Agency is expanding its digital marketing team!&nbsp;
 
 
 
 
 
 If you think the following skills and responsibilities are suitable for you, we are eager to meet you. Send us your CV and any additional notes you have or previous case studies you may have.
 
 
 
 
 
 
 
 
 Requirements and Skills:
 
 
 
 
 <ul>
 <li>
 Minimum 4 years of experience in digital marketing,
 </li>
 <li>
 Ability to plan and provide feedback to responsible brands for quarterly and annual development,
 </li>
 <li>
 Ability to prepare and present periodic reports on managed brands, both verbally and in writing according to the occasion.
 </li>
 <li>
 Written and spoken Turkish communication skills, as well as necessary English level to meet industry requirements and terminology,
 </li>
 <li>
 Preferably with agency experience.
 </li>
 <li>
 Experience creating and managing campaigns on TikTok Ads Manager,
 </li>
 <li>
 Proven experience in designing and executing A/B tests for ad creatives, landing pages, and audience targeting
 </li>
 <li>
 Proficiency with data visualization tools such as Google Looker Studio to create clear, automated dashboards for clients,
 </li>
 <li>
 Advanced knowledge of GA4 including building custom reports, creating audiences, and setting up conversions and events using GA4's event-based data model,
 </li>
 <li>
 Managing and forecasting advertising budgets across multiple platforms, ensuring optimal ROAS (Return on Ad Spend) and CPA (Cost Per Acquisition) targets are met,
 </li>
 <li>
 Understanding of different attribution models and how to use them to properly allocate marketing budget and evaluate campaign success,
 </li>
 <li>
 Developing integrated, multi-channel marketing strategies that leverage the unique strengths of platforms like Google, Meta, and TikTok to achieve business objectives.
 </li>
 </ul>
 
 
 
 
 
 
 
 Job Responsibilities:
 
 
 
 
 <ul>
 <li>
 Working in harmony with teammates within a full-time work model, regular information sharing with team leaders about processes throughout brand management,
 </li>
 <li>
 Setting up campaigns for brands under your responsibility, conducting daily optimization processes, tracking daily spending in line with monthly planning,
 </li>
 <li>
 Daily monitoring of Google Analytics performance, discussing and resolving potential shortcomings with the brand, periodic checking for targeted KPIs and ROAS, identifying deficiencies and managing the development process,
 </li>
 <li>
 Examining the website, advertising platform accounts, Google Analytics and Tag Manager accounts of brand candidates for new brand acquisition, analyzing competitors, and preparing presentations based on these.
 </li>
 </ul>
 
 
 
</div>

Senior Digital Marketing Specialist

WPP Media

<div>
 
 About WPP Media
 
 
 
 WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
 
 
 WPP Media is WPP&rsquo;s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
 
 
 At WPP Media, we believe in the power of our culture and our people. It&rsquo;s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP &amp; WPP Media&rsquo;s shared core values:
 
 
 <ul>
 <li>
 Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
 </li>
 <li>
 Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
 </li>
 <li>
 Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
 
 
 </li>
 </ul>
 
 About GOAT:
 
 
 
 At GOAT, part of WPP Media, we are one of the world's leading global influencer marketing agencies. We design and manage data-driven and creative influencer campaigns that connect brands with their target audiences authentically and effectively. We are looking for a passionate and experienced "Senior Executive, Influencer Marketing" to join our rapidly growing team!
 
 
 
 Position Summary:
 
 
 
 In this role, you will be responsible for developing innovative influencer marketing strategies for leading brands and ensuring their flawless execution. As an active part of processes such as campaign management, influencer relations, performance analysis, and reporting, you will contribute to achieving our brands' objectives.
 
 
 
 Key Responsibilities:
 
 
 
 <ul>
 <li>
 Develop and present comprehensive influencer marketing strategies aligned with client objectives.
 </li>
 <li>
 Identify, contact, negotiate with, and manage relationships with the right influencers for campaigns.
 </li>
 <li>
 Manage end-to-end campaign processes (brief creation, content tracking, approval processes, publishing).
 </li>
 <li>
 Effectively manage and optimize campaign budgets.
 </li>
 <li>
 Regularly analyze campaign performance, track key metrics, and prepare detailed reports.
 </li>
 <li>
 Closely follow industry trends, new platforms, and innovations in the influencer marketing field.
 </li>
 <li>
 Manage client relationships and maintain the highest level of client satisfaction.
 </li>
 <li>
 Work in coordination with other internal departments (strategy, creative, media, etc.).
 
 
 </li>
 </ul>
 
 Required Skills and Experience:
 
 
 
 <ul>
 <li>
 A minimum of 3 years of experience in influencer marketing, either agency or brand-side.
 </li>
 <li>
 A strong network of influencers and proven experience in managing influencer relationships.
 </li>
 <li>
 Experience working with brands from various sectors.
 </li>
 <li>
 Proficiency in social media platforms (Instagram, YouTube, TikTok, Twitter, etc.) and their dynamics.
 </li>
 <li>
 Knowledge of influencer marketing campaign management tools and analytics platforms.
 </li>
 <li>
 Excellent communication, presentation, and negotiation skills.
 </li>
 <li>
 Analytical thinking, problem-solving, and results-oriented work capabilities.
 </li>
 <li>
 Fluent in English (both written and spoken).
 </li>
 <li>
 Team player and able to work in a dynamic environment.
 
 
 </li>
 </ul>
 
 Preferred Additional Skills:
 
 
 
 <ul>
 <li>
 Proficiency in data analysis and reporting tools (Google Analytics, social media analytics tools, etc.).
 </li>
 <li>
 Experience in content creation or management.
 </li>
 <li>
 Experience working on global or regional influencer campaigns.
 
 
 </li>
 </ul>
 
 Why GOAT?
 
 
 
 <ul>
 <li>
 The opportunity to be part of WPP Media, a global network.
 </li>
 <li>
 The chance to work with industry-leading brands.
 </li>
 <li>
 A dynamic, creative, and international working environment.
 </li>
 <li>
 Continuous learning and development opportunities for personal and professional growth.
 
 
 </li>
 </ul>
 
 Life At WPP Media &amp; Benefits
 
 
 
 Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we&rsquo;re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media &amp; WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
 
 
 WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
 
 
 We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we&rsquo;ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
 
 
 Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
 
 
 While we appreciate all applications received, only those candidates selected for an interview will be contacted.
 
 
 requisitionid:20726
 
 
</div>

Senior Executive, Influencer Marketing – GOAT

Confidential

<div>
 
 
 Requirements:
 
 
 
 
 
 <ul>
 <li>
 4-7 years of experience in the related field
 </li>
 <li>
 University degree in preferably marketing or business majors
 </li>
 <li>
 Fluency in English both verbally and written
 </li>
 <li>
 Experience on digital marketing &amp;
 
 Fair
 
 </li>
 <li>
 Strong project management skills
 </li>
 <li>
 Good PC skills (Microsoft Word for Windows &amp; Excel &ndash; minimum requirements)
 </li>
 <li>
 Good inter personal and communication skills with a &lsquo;can do&rsquo; approach to tasks.
 </li>
 <li>
 Coordinates and executes the marketing activities including product launches activities, literature and support material designing &amp; updates, web site and other brand awareness activities
 </li>
 <li>
 Ensures the development and the production of all marketing materials, including literature and presentations
 </li>
 <li>
 Takes an important role in company's growth through effective implementation of all corporate marketing related subjects
 </li>
 <li>
 Interfaces with all departments and liaises with Corporate Marketing to ensure efficient implementation of regional and global marketing related subjects
 </li>
 <li>
 Manages various PR related issues; ensure correct global image is reflected in press bulletins
 </li>
 <li>
 Ensures master brand and company image in the market, to realize the product launches within the given time frames, whilst coordinating the necessary researches, and actions
 </li>
 <li>
 Assists with a variety of other marketing related issues (including managing web sites, social media etc.)
 </li>
 </ul>
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Planning, budgeting, and organizing domestic and international events
 </li>
 <li>
 Preparing annual event calendars and coordinating with the sales team through regular meetings
 </li>
 <li>
 Managing booth setup, design, promotions, logistics, registration, accommodation, and travel arrangements for relevant events
 </li>
 <li>
 Collecting leads after events, analyzing data, and ensuring accurate transfer into the CRM system
 </li>
 <li>
 Contributing to the development, design, and procurement processes of corporate promotional materials (brochures, catalogs, giveaways, etc.)
 </li>
 <li>
 Monitoring national and international award programs and managing application processes
 </li>
 <li>
 Following media outlets in the aviation and technology sectors and establishing collaborations
 </li>
 <li>
 Building relationships with industry associations and authorities, and managing membership processes
 </li>
 <li>
 Developing campaigns, content, and documentation to support new customer acquisition
 </li>
 <li>
 Ensuring the proper distribution of news, content, advertisements, surveys, and announcements through appropriate channels
 </li>
 <li>
 Managing sponsorship and social responsibility projects in line with corporate objectives
 </li>
 <li>
 Supporting the preparation of digital media content (videos, blogs, social media posts, etc.)
 </li>
 <li>
 Implementing and maintaining corporate brand identity in accordance with strategic planning and positioning
 </li>
 <li>
 Coordinating effectively with internal and external stakeholders, agencies, and suppliers
 </li>
 <li>
 Preparing and managing the annual marketing budget
 </li>
 </ul>
 <li>
 </li>
</div>

Senior Marketing Specialist

Evyap

<div>
 
 
 Discover Your Potential, Let Evyap Grow With You, Let You Grow With Evyap!
 
 
 
 
 
 
 With more than 4,000 employees and export business to more than 100 countries, EVYAP&rsquo;s success story started in a small atelier in Erzurum in 1927. Our trusted brands, including Duru, Arko Nem, Arko Men, Emotion, Blade, Activex, Evy Baby and Fax are loved worldwide. With facilities in Turkey, Egypt, and the world's largest oleo chemicals plant in Malaysia, we remain committed to innovation, sustainability, and creating value, all within a collaborative environment where our employees thrive.
 
 
 We believe in becoming stronger together with you. Every new beginning is an exciting journey filled with fresh ideas and opportunities.
 
 
 At Evyap, we share and respect, we are productive, responsible, and continuously improve ourselves. Here, you&rsquo;ll find a world where you can grow, leave your mark through diverse projects, and thrive both personally and professionally. Together, we&rsquo;ll grow and achieve greater success. Are you ready to embark on this journey with us?
 
 
 
 
 
 
 
 
 
 Who We're Looking For?
 
 
 
 
 
 
 &middot; University graduate, preferably master degree.
 
 
 &middot; Minimum 8 years experience in Marketing preferably in multinational and/or reputable local FMCG companies with leading brands.
 
 
 &middot; Ability to work in a multi-cultural environment, having an international and regional experience is a big asset.
 
 
 &middot; Mobility within job scope.
 
 
 &middot; Strong project management skills and desire to lead.
 
 
 &middot; A top communicator with an excellent ability to execute successful partnerships.
 
 
 &middot; Excellent command of written and spoken English.
 
 
 
 
 
 
 What You'll Be Doing?
 
 
 
 
 
 
 &middot; Determines the brand strategy which contributes to business strategy and commercial plans via market analyses, price analyses and consumer research
 
 
 &middot; Coordinates the advertising strategies (both Above the Line and Below the Line) and creates campaigns, promotions and indoor &amp; outdoor activities to increase the market share.
 
 
 &middot; Executes 360degree communication (ATL / BTL / Digital &amp; Social Media)
 
 
 &middot; Works closely with countries to gather learnings and provide best practices for other countries.
 
 
 &middot; Monitors brand performances and recommended specific initiatives.
 
 
 &middot; Capable of managing wide range of product portfolio.
 
 
 &middot; Able to work with financials as well as carry out budgeting, financial analysis &amp; reporting (feasibility analysis / Cost / Ebitda )
 
 
 &middot; Prepares the marketing plan, annual budget and communication/media plan for the brand.
 
 
 &middot; Manages and organizes product launches.
 
 
 &middot; Conceptualizes strategic initiatives and implement details of a campaign.
 
 
 &middot; Works in cooperation with the sales, production, R&amp;D and finance teams to achieve results and acts as a key point of contact, works closely with customer teams to ensure that brand performance data is shared, and that upcoming activity is fully communicated.
 
 
 &middot; Tracks consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution and by conducting consumer research.
 
 
 &middot; Flexibility to travel in order to track flow of business and take required actions in local site.
 
 
 
 
 
 
 
 
 
 The Opportunities of Joining Us:
 
 
 
 
 
 
 At Evyap, you're not just working, you're becoming part of a global organization. As a member of an internationally recognized company, you'll experience the excitement of shaping new ideas and driving innovation across continents. Here, your growth, creativity, and contributions are truly valued, offering you the unique opportunity to be part of our global success and benefit from the strength of Evyap. Some of our advantages are:
 
 
 
 
 
 
 💻 Hybrid Working:
 
 
 
 At Evyap, we offer our employees the flexibility to work from the office 3 days a week and from home 2 days a week. We make office days even more enjoyable with social events and special day celebrations.
 
 
 
 🌍 Global Opportunities:
 
 
 
 Work as an expat in offices across Indonesia, Malaysia, Russia, the USA, and Egypt, with opportunities to be part of international projects.
 
 
 
 🚀 Learning &amp; Development:
 
 
 
 Enjoy monthly #Tek&Idot;&scedil;imGeli&scedil;im events, including webinars, digital training, and fun challenges to help you grow and have fun!
 
 
 
 🎉 E-Joy Club:
 
 
 
 Engage in social events covering music, art, sports, and social causes, connecting with your colleagues on different levels.
 
 
 
 💼 Competitive Compensation:
 
 
 
 Receive a competitive salary and strong union benefits, including holiday, shoe, fuel, and food allowances.
 
 
 
 🛍️ Flexible Benefits:
 
 
 
 Customize your benefits through the Evystore app, choosing what suits your needs best.
 
 
 
 🧴 Exclusive Products:
 
 
 
 Experience our latest products with monthly gift packages and enjoy discounts at the on-site market.
 
 
 
 
 
 If you want to grow in an innovative environment, build a career full of global opportunities, and be a part of Evyap, we are looking forward to your application.
 
 
 
 
 
 &ldquo;&Idot;&scedil; ba&scedil;vurunuz kapsam&inodot;nda toplanan ki&scedil;isel verileriniz 6698 say&inodot;l&inodot; Kanun&rsquo;a uygun olarak i&scedil;lenmektedir. Konuyla ilgili ayd&inodot;nlatma metni i&ccedil;in l&uuml;tfen linki ziyaret ediniz: https://www.evyap.com.tr/Content/docs/evyap-is-basvurusu-aydinlatma-metni.pdf&rdquo;
 
</div>

Senior Brand Manager

Hilton

<div>
 A Marketing &amp; E-Commerce Executive plays an important role in assisting the Commercial Manager in achieving key objectives in line with the annual marketing and PR plan, current initiatives and relevant activities. The executive role involves managing individual projects relating to marketing, media relations and internal communications and performing day-to-day administrative duties.
 
 
 
 What will I be doing?
 
 
 
 As Marketing Executive, you will be responsible for the results of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:
 
 
 
 Business Function
 
 
 
 <ul>
 <li>
 Coordinate and assist with delivering all agreed marketing and PR strategies and monitor on-going marketing and PR campaigns performance and reporting as directed by the Line Manager
 </li>
 <li>
 Support the Commercial Manager by developing and implementing promotional activity, collateral and in-house merchandising as well as maintaining the hotels&rsquo; media library to include video, film and press coverage archives
 </li>
 <li>
 Promote the hotels&rsquo; marketing activities to the media covering all food and beverage, rooms and event promotions
 </li>
 <li>
 Support all internal communication activities including, but not limited to, regional and area updates, press release writing, newsletters and assisting with senior management interviews with relevant preparation material
 </li>
 <li>
 Promote and support all marketing and PR activities including special events, sponsorship opportunities, merchandising campaigns, exhibitions and property inspections
 </li>
 <li>
 Support the department with media relations involving tracking social media, updating press kits, archiving news releases and press coverage, maintaining media databases, coordinating interviews, and ensuring relevant administrative duties are completed in advance of media visits
 </li>
 <li>
 Organize and manage familiarization trips for media professionals and entertain local media where appropriate
 </li>
 <li>
 Assist with and, where required, lead on-site photos shoots and hotel filming whilst ensuring all relevant administration approvals are completed and confirmed
 </li>
 <li>
 Monitor and support Commercial Manager on all social media activity for the hotels whilst supporting departmental initiatives
 </li>
 <li>
 Be a brand champion for the hotels ensuring all collateral conforms to agreed brand standards, using the right tone and voice compliant with corporate guidelines
 </li>
 <li>
 Support and identify opportunities along with the Commercial Manager to grow and develop loyalty marketing activities with HHonors and other booker incentive schemes
 </li>
 <li>
 Execute and implement appropriate use of marketing and PR content, creative resources, translation and photography while optimizing an effective online presence in line with regional strategy
 </li>
 <li>
 Respond to customer postings as appropriate tackling any complaints and issues
 
 
 
 </li>
 </ul>
 
 Managing Execution
 
 
 
 <ul>
 <li>
 Support the Commercial Manager in executing effective content management across all available channels, including hotel websites, OTAs, social media, mobile marketing and partnership programs
 </li>
 <li>
 Develop, maintain and grow the hotels&rsquo; databases to promote all hotel disciplines including targeted HHonors campaigns
 </li>
 <li>
 Assist in developing reports on specific marketing and PR initiatives and promotions
 </li>
 <li>
 Execute and report on competitive analysis on hotel, food and beverage and eCommerce marketing activities and maximize compatibility with public relations efforts
 </li>
 <li>
 Develop strong working relationships with various levels of Hilton&rsquo;s personnel including hotel and regional teams and comply to Hilton core values
 </li>
 <li>
 Work effectively within the cluster marketing and PR team as well as supporting all hotel departments including regional levels on marketing and PR campaigns
 
 
 
 </li>
 </ul>
 
 What are we looking for?
 
 
 
 A Marketing &amp; E-Commerce Executive serving Hilton brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:
 
 
 <ul>
 <li>
 Previous Marketing and e-commerce experience in a hotel environment
 </li>
 <li>
 Excellent written and verbal communication skills in Turkish and English.
 </li>
 <li>
 Strong analytical skills to understand key business indicators and competitive trends and develop approaches to these challenges
 </li>
 <li>
 Experience of working with media and design agencies
 </li>
 <li>
 Demonstrates ability to interact effectively with various levels of management
 </li>
 <li>
 Demonstrates self-starter, with excellent attention to detail
 </li>
 <li>
 Proven experience of working to and understanding key marketing and PR disciplines, plans and strategies
 </li>
 <li>
 Qualifications or courses relating to creative, descriptive or effective writing
 </li>
 <li>
 Proficiency in Microsoft Office applications, social media accounts, project and time management
 </li>
 <li>
 Demonstrates an understanding of commercial awareness, able to adapt to changing priorities with key judgement and decision-making skills
 </li>
 <li>
 Able to interact effectively, create solutions, influence others and work diplomatically with a wide range of individuals
 </li>
 <li>
 Friendly demeanour, positive and enthusiastic attitude with strong customer focus and ability to work independently
 </li>
 <li>
 Educated to College level with previous marketing and PR experience
 </li>
 <li>
 Hilton experience is an advantage
 
 
 
 </li>
 </ul>
 
 What&rsquo;s in it for me?
 
 
 
 <ul>
 <li>
 Competitive Salary
 </li>
 <li>
 Private Pension after 6 months of service
 </li>
 <li>
 Carpark subscription on discounted fee
 </li>
 <li>
 Go Hilton: Team member rate while staying in Hilton Hotels both in &amp; out of Turkey.
 </li>
 <li>
 50% discount on personal food &amp; beverage consumption in the hotels.
 </li>
 <li>
 Free laundry and dry cleaning for business attire
 </li>
 <li>
 Extended nursing hours of 1,5 hours until the baby reaches to 18 months (for new mother team members)
 </li>
 <li>
 1 day paid leave on the first school day of the children (only 1st day of the 1st class) for female team members
 </li>
 <li>
 Paid Paternity leave &ndash; 14 days
 </li>
 <li>
 Unlimited Training and development opportunities in and out of the Hotel
 </li>
 <li>
 Unlimited online courses opportunities from our own Hilton University
 </li>
 <li>
 Opportunity to make a positive impact on environment and community with Travel with Purpose program
 
 
 
 </li>
 </ul>
 
 What will it be like to work for Hilton?
 
 
 
 Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision &ldquo;to fill the earth with the light and warmth of hospitality&rdquo; unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!
 
 
 
 Work Locations
 
 
 
 Canopy by Hilton Istanbul Taksim
 
 
 
 Schedule
 
 
 
 Full-time
 
 
 
 Brand
 
 
 
 Canopy by Hilton
 
 
 
 Job
 
 
 
 Sales
</div>

Marketing & E-Commerce Executive - Canopy by Hilton Istanbul Taksim

Informa

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, &#350;i&#351;li, &#304;stanbul, T&uuml;rkiye office.
Reports to: Marketing Manager
The Role
The Marketing Executive primarily responsible for helping to plan, develop and implement excellent marketing campaigns for our events in line with the strategic objectives of the business. They are technology-oriented, with the ability to develop, monitor and optimise outbound campaigns and product websites. They are digitally savvy, analytical and data-oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing technologies (email marketing and CMS systems) is essential, and automation experience is desirable. The candidate will be a strong communicator who works well as part of a marketing team, sharing that knowledge to drive commercial performance and results.
Job Responsibilities
To work with the marketing manager and marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the marketing managers to deliver marketing campaigns and event websites in line with strategic objectives.</li><li>
Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers).</li><li>
Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance.</li><li>
Evaluate the performance of media, associations, industry partners and social media influencers and provide feedback/recommendations to marketing manager.</li><li>
Coordinate all deliverables with contras and partner marketing agreements</li><li>
Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion</li><li>
Identify the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns</li><li>
Raise PO&rsquo;s and maintain budget trackers and manage payments to suppliers</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports.</li><li>
Share relevant insights with the marketing manager to drive revenues or pursue new opportunities.</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns.</li><li>
Work with data &amp; insights team to capture relevant and timely data (onsite &amp; post-show surveys, registration forms, industry research etc.).</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to.</li><li>
Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI.</li><li>
Use recommended campaign analytics dashboards daily to monitor performance.</li><li>
Become part of a culture of testing and metrics-driven decision making in the team.</li><li>
Share case studies with marketers within the team, EMEA division and Informa Markets business.</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target audience and key segments within the target universe.</li><li>
Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels.</li><li>
Monitor and adjust campaign activity based on performance metrics.</li><li>
Work with other marketers to deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.).</li><li>
Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites.</li><li>
Manage and format any external files for import into the Informa database.</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards.</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Analytical and questioning mindset.</li><li>
Focussed on real-time performance and ROI.</li><li>
Deadline and target-driven.</li><li>
Ability to build effective relationships with partners and stakeholders.</li></ul>
Qualities needed for culture fit<ul><li>
Highly collaborative and tenacious team player.</li><li>
Fast learner and committed to personal development and growth.</li><li>
Takes pride and ownership of their work.</li><li>
Adaptable and able to work in a pressurised environment.</li></ul>
Skills required<ul><li>
Experience of using email marketing or marketing automation technology (Eloqua).</li><li>
Experience of working with CMS platforms (Adobe Experience Manager)</li><li>
Experience of working with databases and data selection/management software.</li><li>
Database development and growth including segmentation / advanced targeting.</li><li>
Experience in marketing analytics and reporting platforms (Adobe Analytics).</li><li>
Knowledge of digital marketing practices (PPC, SEO and online advertising).</li><li>
Excellent verbal and written communication skills in English</li><li>
Educated to degree level or equivalent.</li></ul>
Desired<ul><li>
Experience of managing social media channels, scheduling, listening and analysis.</li><li>
Experience multivariate or AB testing practices.</li><li>
Formal business/marketing higher education qualification.</li><li>
Verbal and written communication skills.</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: 21 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year</li><li>
Broader impact: take up to four days per year to volunteer, with charity match funding available too</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
A comprehensive company funded private medical insurance with international coverage</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Marketing Executive

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