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senior social media manager

KAYALI

<div>Who We Are 
 
Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to &lsquo;my imagination' in Arabic, KAYALI provides a modern fragrance experience inspired by Mona's rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world's most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles. 
 
Our Mission 
 
To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative &amp; luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world. 
 
Summary 
You will lead social strategy, content, community, and performance, while developing a high-caliber, multidisciplinary social team. You will guide the launch and evolution of social brands and channels, ensuring the brand shows up with intention, humanity, and cultural relevance. This role transforms community from a reactive function into a creative, culturally fluent growth engine one that builds connection, advocacy, and lasting brand love.
Core Responsibilities<div>
1. Social Strategy, Culture &amp; Crisis 
<ul><li>Shape and execute social strategy across existing and new brands</li><li>Activate major cultural, platform, and industry moments with relevance and speed</li><li>Guide the brand through political, cultural, or reputational moments with sound judgment, navigating ambiguity and stakeholder expectations to align teams around clear direction</li><li>Own social listening strategy to anticipate risks, spot opportunities, and inform responses</li><li>Partner with PR, legal, and brand teams on escalation and crisis response frameworks</li></ul></div><div>
2. Content &amp; Creative Leadership 
<ul><li>Oversee social content strategy across platforms and formats</li><li>Own the social editorial vision across platforms, setting the creative standard for quality, tone, and cultural relevance</li><li>Balance speed, experimentation, and brand integrity across always-on and campaign content</li></ul></div><div>
3. Community, Brand Love &amp; Earned Impact 
<ul><li>Lead community management as a strategic, creative discipline</li><li>Design and oversee community-led activations that drive brand love, advocacy, and earned media</li><li>Develop strategic gifting, outreach, and superfans programs</li><li>Champion community-sourced content, conversation formats, and storytelling</li><li>Ensure the brand shows up with humanity</li></ul></div><div>
4. Tools, Data &amp; Best Practice 
<ul><li>Own best practices across social tools, workflows, and governance</li><li>Lead dashboarding, reporting, and data visualization</li><li>Translate performance and insights into clear narratives for senior stakeholders</li><li>Ensure ways of working actively power tools for efficiency, insight, and scale</li></ul></div><div>
5. People Leadership &amp; Team Growth 
<ul><li>Manage and develop community managers, social planners, and creators</li><li>Develop the team&rsquo;s technical excellence and emotional maturity, enabling sound judgment, ownership, and sustainable performance</li><li>Foster a culture of psychological safety, accountability, and ambition</li><li>Lead with compassion, clarity, and purpose</li></ul></div><div>
6. Growth, Commerce &amp; Innovation 
<ul><li>Understand how organic social best syncs with paid media and ecommerce</li><li>Partner with performance teams to support conversion without compromising brand voice</li><li>Apply AI tools for content creation, ideation, workflow efficiency, and insight generation</li></ul></div>
Requirements<ul>
<li>
min of 10 years of experience in social media, community, or content leadership in a global brand</li>
<li>Proven people management and team-building experience</li>
<li>Deep understanding of social platforms, tools, and internet culture</li>
<li>Strong strategic thinking paired with hands-on execution instincts</li>
<li>Confidence navigating sensitive or high-pressure moments</li>
<li>Ability to translate data and complexity into clarity</li>
<li>Passion for beauty, fragrance, and cultural storytelling</li>
</ul>
Benefits<ul>
<li>
Premium Medical/Dental/Vision coverage</li>
<li>Find Your Magic Days</li>
<li>Volunteer Day</li>
<li>Professional Development Days</li>
<li>Birthday leave</li>
<li>Employee discounts Kayali products</li>
<li>Product gifting</li>
Egg Freezing Benefits 
<li>
</li>
</ul>Kayali is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.</div>

Senior Social Media Manager

MIRA Construction

<div>We are looking for a strong Senior SMM Manager who will build and structure the SMM department while managing multiple active projects.
This is not just a creative role &mdash; we are seeking a system-driven leader with proven cases and cross-functional collaboration experience.<h3 class="jobSectionHeader">
Key Responsibilities</h3><ul>
<li>Lead and manage the SMM direction across 7+ businesses and multiple platforms
</li><li>Manage and develop a team of 5 SMM specialists
</li><li>Build and implement clear department structure (processes, roles, responsibilities)
</li><li>Introduce KPIs, performance tracking systems, and reporting frameworks
</li><li>Establish a transparent and efficient content approval process
</li><li>Work closely with cross-functional teams (Marketing, Sales, Production, etc.)
</li><li>Improve overall strategy quality and execution across all platforms
</li><li>Ensure accountability, consistency, and high performance within the team</li>
</ul>
Requirements<ul>
<li>
Senior-level SMM experience with proven leadership background
</li><li>Agency experience (working with multiple brands/products) is required
</li><li>Experience managing teams of 3+ people
</li><li>Proven experience building processes and KPI systems
</li><li>Ability to operate independently without micromanagement
</li><li>Full commitment to the role
</li><li>Strong portfolio with measurable results</li>
</ul>
Benefits<ul>
<li>
Competitive salary
</li><li>Full-time onsite role in Dubai
</li><li>Opportunity to work on international projects
</li><li>Supportive and professional team environment
</li><li>Growth potential within a fast-scaling structure</li>
</ul>
If you are a strategic thinker who can combine leadership, structure, and execution &mdash; we would be happy to connect.</div>

Persian Horizon - FZCO

Important &ndash; Please Read Before ApplyingThis position is strictly for candidates with minimum 4 years of direct social media management experience for beauty salons in the UAE.If you do not have proven UAE salon experience and a strong portfolio, please do not apply.Applications that do not meet this requirement will not be reviewed.About the RoleAlaris Beauty Salon, part of Persian Horizon Holding, is hiring a senior-level Social Media Manager to fully transform and scale our luxury salon&rsquo;s social media presence.This is a performance-driven role. The objective is not just posting content &mdash; the objective is visibility, engagement, and lead generation.We are looking for someone who understands:<ul><li>Luxury beauty positioning in Dubai</li><li>Salon client behavior</li><li>Social media trends specific to the UAE beauty market</li><li>How to turn views into bookings</li></ul>Core Responsibilities<ul><li>Build and execute a high-performance social media strategy</li><li>Grow and manage Instagram and TikTok accounts</li><li>Develop trend-based content that generates strong views and engagement</li><li>Create content structures that support lead generation</li><li>Align social activity with booking and marketing teams</li><li>Track KPIs (views, engagement rate, inquiries, leads)</li><li>Continuously optimize performance</li></ul>Mandatory Requirements (Strict Screening)<ul><li>Minimum 4 years managing social media for beauty salons in the UAE</li><li>Demonstrated experience growing UAE salon accounts</li><li>Strong understanding of luxury beauty branding</li><li>Proven ability to generate high engagement or leads</li><li>Deep knowledge of Instagram and TikTok algorithms</li><li>Strong creative direction capability</li></ul>Portfolio is mandatory.You must submit:<ul><li>Links to UAE beauty salon accounts you have managed</li><li>Performance examples (growth, views, engagement, lead impact)</li></ul>Applications without portfolio links will not be considered.Candidate Profile<ul><li>Creative but performance-driven</li><li>Trend-aware and market-aware</li><li>Strategic thinker</li><li>Confident in luxury brand positioning</li><li>Results-focused</li></ul>What We Offer<ul><li>Leadership role in a luxury beauty brand</li><li>Creative authority with performance accountability</li><li>Competitive compensation</li><li>Long-term growth opportunity</li></ul>Job Type: Full-timePay: From AED12,000.00 per month

Senior Social Media Manager – Luxury Beauty Salon

LEWIS Global Communications

<div>About TEAM LEWIS
We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors. Talented people delivering award-winning campaigns. Expanding client relationships into new markets or services. Making strategic acquisitions. TEAM LEWIS has won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.
At the heart of the business is TEAM LEWIS Foundation. In January 2021, there was a need to respond to the challenges the COVID pandemic brought to communities and charitable organisations. TEAM LEWIS saw that support was crucial and change was needed to make that happen. Our local causes scheme was launched. Every member of TEAM LEWIS can nominate a local cause close to their heart to receive a cash donation. In addition, nominated causes can also benefit from a donation in kind of expertise, time, and resources. In the past year TEAM LEWIS has donated almost $2million to 445 causes around the world. You can read more about TEAM LEWIS Foundation at https://www.teamlewis.com/impact/.
Purpose of the role
The Campaign Executive plays a media-focused and team-support role. The role requires the ability to handle a number of projects at any one time as well as being able to respond quickly to journalist and team requests. The Campaign Executive will develop a clear understanding of the team&rsquo;s requirements and objectives, be proactive in attitude, and supportive of the team at all times.
Core Responsibilities
Client Management<ul><li>
Assists the team with the management of client accounts and projects, helping to establish TEAM LEWIS as an invaluable long-term partner for marketing and communications services</li><li>
Offers thoughtful advice and recommendations to clients and team regarding media opportunities and tactics</li><li>
Coordinates communication (including meetings and reviews) with clients and ensures deadlines and service agreements are adhered to</li><li>
Participating in new business pitches by providing research support and coordination</li><li>
Assists with the coordination of press tours, events and review programmes</li></ul>
Media Relations<ul><li>
Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative</li><li>
Researches and identifies appropriate journalists, bloggers and analysts on an on-going basis</li><li>
Develops and strengthens existing media relationships for self and the team</li><li>
Monitors relevant news sources and alerts the team to relevant breaking news opportunities</li><li>
Understands and identifies strong news angles and media opportunities</li><li>
Secures on-going and regular media opportunities such as columns and Q&amp;As</li><li>
Organises and coordinates media interviews and press briefings</li></ul>
Content<ul><li>
Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&amp;As, backgrounders and boilerplates, ensuring a consistent level of high quality content</li><li>
Creates press materials and compelling content for both traditional and digital media</li><li>
Creates valuable and insightful briefing sheets to assist clients with their press communications</li><li>
Understands and develops knowledge around finding a good news angles or hooks</li><li>
Takes a developmental approach to improving writing ability, adapting and refining style to suit the needs of the client</li><li>
Works with content specialists to ensure a consistent level of quality for all written content</li></ul>
Digital / Social media<ul><li>
Provides social media execution and management of related digital activity</li><li>
Implements and maintains social media communities, campaigns and projects for digital clients</li><li>
Develops compelling and impactful digital content and integrated campaigns for both current and prospective clients</li><li>
Contributes to client growth and impact across the full spectrum of social media channels</li><li>
Production of social first copy for all channels using appropriate techniques and language relevant to each platform</li></ul>
Team Working and Development<ul><li>
Ensures personal and deliverable client objectives are met on an ongoing basis</li><li>
Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client duties</li><li>
Escalates general new business requests to appropriate team members, acting as a first point of contact for external enquiries</li><li>
Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development</li><li>
Supports with the training of graduates and interns wherever possible</li><li>
Regularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge</li></ul>
Reporting and analysis<ul><li>
Tracks and reports on media activity, including coverage reports, press clippings, online media engagement</li><li>
Ensures that all account activity and results are reported back to the Senior Campaign Executive / Campaign Manager / Campaign Director</li><li>
Communicates account performance internally at account reviews</li><li>
Provides reports to the Campaign Director or senior management team on request</li></ul>
General<ul><li>
Supports the Campaign Servicing team on ad hoc initiatives and projects</li><li>
Takes a proactive role in promoting the TEAM LEWIS brand, its identity, values, and work</li><li>
Supports the HR/talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme</li><li>
Contributes and supports the continuous improvement of systems, practices, and policies</li></ul>
About you<ul><li>
Relevant experience in a B2B, corporate, consumer, or digital communications environment at a Campaign Executive level</li><li>
Proven written and spoken ability in Arabic and English</li><li>
Thorough knowledge of PR and media: print and broadcast</li><li>
Attention to detail</li><li>
Creative thinking</li><li>
Understanding of client business issues and requirements</li><li>
Highly developed presentation skills</li><li>
Understanding of market research and analysis</li><li>
Ability to delegate effectively</li><li>
Calmness under pressure and ability to achieve tight deadlines</li><li>
Proven ability to keep abreast of current affairs and relate them to client situations</li><li>
Polished and professional appearance</li></ul>
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.
TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.</div>

Campaign Executive (PR)

Facilities Management

*Job Title: Social Media Growth Manager*Job Summary:We are seeking a results-driven Social Media Growth Manager to lead and scale our social media presence. The ideal candidate will focus on audience growth, engagement, and performance optimization across platforms, with strong knowledge of Spanish to support bilingual or Spanish-speaking markets.Key Responsibilities:Develop and execute social media growth strategies across platformsDrive follower growth, engagement, and reach using organic and paid tacticsAnalyze performance metrics and optimize content based on insightsManage content calendars aligned with growth objectivesCollaborate with content, design, and marketing teamsMonitor trends, competitors, and platform updatesEnsure consistent brand voice across all social channelsManage campaigns targeting Spanish-speaking audiences when requiredQualifications &amp; Skills:Proven experience in social media growth or digital marketingStrong understanding of social media algorithms and analyticsExcellent communication and content strategy skillsFluency in Spanish (written and spoken) is requiredAbility to manage multiple platforms and campaignsData-driven mindset with creative execution skillsPreferred:Experience with paid social media advertisingInfluencer marketing experienceKnowledge of SEO and content optimizationKnowledge of trading is mandatoryJob Type: Full-timePay: AED6,000.00 - AED10,000.00 per month

Social media growth Manager

AL GHANI HUMAN RESOURCES CONSULTANCIES EST

NOW HIRING: *SOCIAL MEDIA MARKETING MANAGER*Salary: AED 2,000 + commission , Visa, Accommodation, Transportation Provided by Company.Job DescriptionWe are hiring a hands-on Social Media Manager to manage and grow the social media accounts for our group of companies.The role involves managing daily social media activity across Facebook, Instagram, Linkedin, and TikTok, as well as creating basic videos, reels, and visual content to increase brand exposure and generate leads through both organic content and paid ads.This is an execution-focused role, not a strategy-only position.Key ResponsibilitiesManage and post content across all company social media platformsCreate basic videos, reels, stories, and postsEdit content using tools such as Canva, CapCut, or similarRun and monitor paid ads on Meta platforms and LinkedinRequirementsProven experience managing business social media accountsAbility to create and edit short-form video contentBasic understanding of paid social media advertisingGood verbal and written EnglishPractical, reliable, and able to work independentlyFemale Preferred *Apply via WhatsApp: +971502101063OFFICE LOCATION: M01/25 Abdulla Kamber Business Center, Beside Abu Baker Al Siddique Metro Station, Deira, Dubaihttps://share.google/refRIs9kQWq1FxR3GJob Type: Full-timePay: AED2,000.00 per monthWork Location: In person

Social Media Marketing

HUCKLEBERRY RESTAURANT L.L.C

Job Title: Social Media ManagerLocation: Dubai, UAE Type: Full-time / Contract Reports to: F&amp;B Director and Brand Marketing ManagerOverview:We are looking for a dynamic, creative, and detail-oriented Social Media Manager to manage and elevate the online presence of our three Dubai venues &ndash; PRIMI and MINT (City Walk &amp; Dubai Mall). You will be the heartbeat of our digital storytelling, ensuring our profiles remain vibrant, trend-led, and aesthetically aligned with each brand's personality. Your presence on-site will be key in capturing real-time content, engaging with guests, and turning everyday moments into compelling digital stories.Key Responsibilities:1. Content Creation &amp; On-Site Engagement<ul><li>Be present regularly at both venues to capture high-quality content (photos, reels, stories, UGC).</li><li>Create Stories, Reels, and short-form content that highlight the guest experience, events, dishes, drinks, and ambiance.</li><li>Collaborate with the in-house team to plan and execute monthly professional photo/video shoots.</li><li>Ensure brand aesthetics are consistent across all content and platforms.</li></ul>2. Social Media Management<ul><li>Manage and grow social media accounts for PRIMI and MINT (Instagram, Facebook) according to set KPIs (growth, engagement, reach, and content performance).</li><li>Plan and maintain a monthly content calendar aligned with marketing goals and activations.</li><li>Write captions that match the brand tone and optimise engagement.</li><li>Actively engage with followers (comments, DMs, reposting stories).</li><li>Curate and update profile highlights and bios.</li></ul>3. Influencer Collaboration &amp; Community Building<ul><li>Identify relationships with relevant influencers and creators and UGC opportunities and share with FBD and BMM</li><li>Check content expectations, and track performance of influencer collaborations.</li></ul>4. Performance &amp; Campaigns<ul><li>Set up, monitor, and optimise paid campaigns using Meta Ad Manager for an approved budget</li><li>Track and analyse performance metrics, creating regular reports on growth, engagement, ROI, and influencer effectiveness.</li><li>Identify content opportunities based on insights and trends.</li><li>Work closely with the F&amp;B Director and Brand Marketing Manager to align campaigns with business objectives.</li></ul>5. Trend Monitoring &amp; Brand Innovation<ul><li>Stay ahead of emerging digital and F&amp;B trends to keep our content fresh and culturally relevant.</li><li>Propose creative, out-of-the-box ideas that elevate the brand&rsquo;s online presence and storytelling.</li><li>Identify and implement social media innovations that drive growth and differentiation.</li></ul>Requirements:<ul><li>Minimum 2 years of experience in social media management, preferably in the hospitality or lifestyle sectors.</li><li>Proven portfolio of social media accounts managed (please include links or case studies with your application).</li><li>Content creation skills &ndash; photography, videography, editing (Stories, Reels, TikTok).</li><li>Proficiency in tools such as Canva, CapCut, InShot, Lightroom, Photoshop, and Meta Business Suite.</li><li>Solid understanding of trends, algorithms, and growth strategies.</li><li>Experience with Meta Ad Manager and KPI-based campaign execution is essential.</li><li>Previous experience managing influencer collaborations and partnerships.</li><li>Detail-oriented with a strong aesthetic sense and brand consistency / design</li><li>Excellent communication, English writing, and time-management skills.</li><li>Flexible to work evenings/weekends for events or real-time content.</li></ul>What We Offer:<ul><li>A creative and collaborative environment where ideas are encouraged and valued.</li><li>Support from our marketing and operations teams.</li><li>Employment Visa.</li><li>Competetive salary.</li><li>Health &amp; Wellness Benefits.</li><li>Professional Development.</li><li>Employee Discount Benefits.</li></ul>Job Type: Full-timeApplication Question(s):<ul><li>What are your salary expectations?</li><li>How many years of social media management do you have?</li></ul><ul><li>Do you have experince in photography and graphic design?</li></ul>

Social Media Manager

Explore 1039+ Senior social media manager in Dubai this February. Find roles across top companies and apply now to boost your career.

1039 senior social media manager jobs In Dubai

Senior Social Media Manager

Senior Social Media Manager

Senior Social Media Manager – Luxury Beauty Salon

Campaign Executive (PR)

Social media growth Manager

Social Media Marketing

Social Media Manager