social media manager

social media executive

digital marketing specialist Jobs in Karachi

digital marketing specialist

social media marketing executive Jobs in Karachi

social media marketing executive

social media specialist

social media advertising specialist

popular international (pvt) ltd

Job descriptionWe are looking for a highly skilled Meta Ads Specialist to join our growing team. Our company manages multiple brands and clients across various industries, and we are dedicated to running effective, high-performing ad campaigns. As a Meta Ads Specialist, you will be responsible for managing and optimizing Facebook and Instagram ad campaigns to drive conversions, lead generation, and brand awareness.Key Responsibilities:<ul><li>Campaign Strategy &amp; Planning: Develop and execute advertising strategies on Meta platforms (Facebook &amp; Instagram) based on client objectives and marketing goals.</li><li>Ad Creation &amp; Optimization: Create compelling ad copies, select high-quality visuals, and manage the design of ads to ensure they are optimized for performance.</li><li>Audience Targeting &amp; Research: Conduct thorough audience research to target the right demographics, interests, and behaviors. Use custom audiences, lookalike audiences, and remarketing strategies for maximum ROI.</li><li>Performance Monitoring &amp; Reporting: Continuously monitor and analyze ad performance metrics (CPC, CPM, CTR, ROAS, etc.), providing detailed performance reports and recommendations to improve campaign efficiency.</li><li>Budget Management: Manage advertising budgets, ensuring that spend is allocated efficiently to meet KPIs and campaign goals.</li><li>A/B Testing: Implement A/B testing of ad creatives, targeting, and placements to find optimal campaign setups.</li><li>Collaboration with Design &amp; Content Teams: Work closely with the design and content teams to ensure creatives align with client goals and are optimized for ads.</li><li>Stay Updated on Industry Trends: Keep up-to-date with the latest trends, platform updates, and best practices within Meta Ads to continuously improve performance.</li></ul>Qualifications:<ul><li>Proven experience in running and managing Meta (Facebook &amp; Instagram) Ads with a track record of successful campaigns.</li><li>Expertise in Meta Ads Manager, including campaign setup, optimization, audience building, and reporting.</li><li>Strong understanding of digital marketing concepts, PPC, and audience targeting.</li><li>Proficiency in using analytics tools such as Google Analytics, Facebook Pixel, and other ad tracking tools.</li><li>Strong copywriting skills to create engaging and persuasive ad copy.</li><li>Experience with budget management and maximizing ROI.</li><li>Ability to work independently and manage multiple campaigns and clients simultaneously.</li><li>Excellent communication skills for reporting and explaining results to clients and stakeholders.</li></ul>Preferred Skills:<ul><li>Experience with additional paid social media platforms (TikTok, LinkedIn, etc.) is a plus.</li><li>Familiarity with Facebook Pixel and conversion tracking setups.</li><li>Certification in Meta Blueprint or similar digital marketing certifications.</li></ul>What We Offer:<ul><li>Working Days: Monday to Friday</li><li>Shift Timing: 8:00 PM to 5:00 AM</li><li>Job Type: On-Site, Full-Time Night Shift Job</li><li>Bonuses: Performance-based</li><li>Yearly Paid Leaves: 10</li><li>Leave Encashment: Available</li><li>Additional Benefits: Basic Salary + Medical Health Card</li></ul>Job Type: Full-timePay: Up to Rs80,000.00 per monthApplication Question(s):<ul><li>Are you comfortable commuting to this job's location?</li><li>Are you available for night shift job? Are you available for night</li></ul>Location:<ul><li>Karachi (Required)</li></ul>Work Location: In person

Meta Ads Specialist

The Plum Tree Group

<div>Job Title: Meta Ads Specialist - (Service &amp; E-Commerce Focus) 
Nature: Onsite
 
Location: Karachi - Shahre Faisal
 
Job Type: Full-Time
 
Experience Required: Minimum 3 Years
 
Shift: Evening (06:30 PM - 02:30 AM) 
(06:30 PM - 12:00 AM) - For Females Only 
 
About the Role: 
We are seeking a highly skilled Meta Ads Specialist with proven experience in managing paid advertising campaigns for both service-based and e-commerce businesses. The ideal candidate will be adept at strategizing, executing, and optimizing Meta (Facebook and Instagram) ads to drive lead generation, sales, and brand awareness across various funnel stages. You&rsquo;ll work cross-functionally with creative, content, and analytics teams to deliver strong, measurable results. 
Key Responsibilities:<ul><li>
Plan, launch, and optimize paid ad campaigns across Google, Meta (Facebook/Instagram), LinkedIn, TikTok, and other ad networks.</li><li>
Develop separate funnel strategies tailored to both service offerings and e-commerce products.</li><li>
Manage and optimize ad spend to meet KPIs (CPL, ROAS, CPA, etc.) across various audience segments and campaign objectives.</li><li>
Implement and manage tracking tools including Meta Pixel, Conversions API, and custom events for both service-based and e-commerce goals.</li><li>
Create and test ad creatives and copy aligned with different customer journeys (lead generation for services vs. direct conversion for products).</li><li>
Conduct A/B and multivariate tests to optimize creatives, targeting, placements, and bidding strategies.</li><li>
Analyze campaign data using Meta Ads Manager, Google Analytics, and third-party tools to generate insights and performance reports.</li><li>
Collaborate with internal teams (design, content, CRO, dev) to improve landing pages and user flow.</li><li>
Stay updated with Meta platform updates, privacy changes.</li></ul>
Requirements:<ul><li>
Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li><li>
Minimum 3 years of hands-on experience in managing Meta Ads for both service-based and e-commerce businesses.</li><li>
Demonstrated ability to scale campaigns and optimize performance at various stages of the customer funnel.</li><li>
Strong understanding of full-funnel marketing strategies, lead gen forms, remarketing, and dynamic product ads (DPA).</li><li>
Proficiency in Meta Ads Manager, Facebook Business Manager, Google Analytics, and other tracking tools.</li><li>
Experience in setting up Meta Pixel and Conversions API for accurate event tracking.</li><li>
Strong analytical skills with the ability to interpret data and make data-driven decisions.</li><li>
Excellent communication and copywriting skills.</li></ul> 

Preferred Skills:<ul><li>
Prior experience working with software houses, SaaS products, or digital agencies.</li><li>
Strong understanding of B2B lead generation funnels.</li><li>
Experience managing high-budget ad campaigns in competitive markets.</li><li>
Knowledge of programmatic advertising and advanced audience segmentation.</li><li>
Certification in Meta Ads, Google Ads, HubSpot or GHL is a strong plus.</li></ul> 

What We Offer:<ul><li>
Market competitive compensation package.</li><li>
A fun, entrepreneurial start-up environment.</li><li>
Mentoring and coaching in an environment that provides support to help you succeed.</li><li>
Paid leaves.</li><li>
Health Insurance.</li><li>
Employee perks.</li><li>
A diverse and international team.</li><li>
An entrepreneurial environment with room for growth.</li><li>
Ongoing professional training and mentorship.</li><li>
Career growth opportunities in a global, innovative company.</li><li>
A collaborative and results-driven team culture.</li></ul> 

NOTE: Salary commensurate with experience. 
 
How to Apply: 
Apply directly through Job Post or send your resume and a short cover letter to saadali@plumtreegroup.net with the subject: Meta Ads Specialist. 

kBL2gIxtpq</div>

Meta Ads Specialist - (Service & E-Commerce Focus)

HR Consultant

Position: Media Executive (Meta Specialist) Location: KarachiA leading Digital Marketing Agency is hiring a Media Executive with expertise in Meta (Facebook &amp; Instagram) Ads.Responsibilities:<ul><li>Plan and run Meta campaigns.</li><li>Monitor performance and optimize results.</li><li>Coordinate with creative teams for ad content.</li><li>Report insights and suggest improvements.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s in Marketing or related field.</li><li>1&ndash;2 years of experience in digital media buying.</li><li>Strong command of Meta Ads Manager; Google Ads knowledge is a plus.</li></ul>Job Type: Full-timePay: Rs70,000.00 - Rs80,000.00 per monthWork Location: In person

Digital Media Executive

Sourcecode Software House

Meta Ads Specialist &ndash; Service &amp; E-Commerce CampaignsCompany: SourceCode Location: PECHS Block 3, Karachi Shift Timing: 9:00 PM &ndash; 6:00 AM (Night Shift) Job Type: Full-Time | On-siteJob Overview:SourceCode is seeking a highly skilled Meta Ads Specialist with a focus on service-based and e-commerce campaigns. The ideal candidate will be responsible for managing paid media strategies across Meta platforms to drive conversions, scale revenue, and optimize performance marketing efforts.Key Responsibilities:<ul><li>Plan, create, and manage Meta (Facebook/Instagram) ad campaigns for service-based and e-commerce clients.</li><li>Optimize campaigns for ROI, CTR, CPC, CPA, and conversion targets.</li><li>Conduct A/B testing on ad creatives, targeting, and landing pages.</li><li>Monitor daily performance and adjust strategies based on real-time analytics.</li><li>Identify audience segments, retargeting opportunities, and budget allocation strategies.</li><li>Collaborate with content, creative, and marketing teams to develop high-performing ad creatives.</li><li>Generate performance reports and provide data-driven recommendations.</li><li>Stay up to date with Meta algorithm changes, platform updates, and industry best practices.</li></ul>Requirements:<ul><li>Proven experience as a Meta Ads Specialist, Paid Media Buyer, or Digital Marketing Executive.</li><li>Strong understanding of Meta Ads Manager, Facebook Pixel, and conversion tracking.</li><li>Experience running lead generation and e-commerce campaigns.</li><li>Ability to analyze data and make performance-driven decisions.</li><li>Knowledge of retargeting strategies, funnel optimization, and ad scalability.</li><li>Excellent communication and reporting skills.</li><li>Willingness to work in Night Shift (9 PM &ndash; 6 AM).</li></ul>Preferred Qualifications:<ul><li>Certifications in Facebook Blueprint or Digital Marketing (preferred but not mandatory).</li><li>Experience with Google Ads or other paid media platforms is a plus.</li></ul>What We Offer:<ul><li>Competitive salary with performance incentives</li><li>Professional growth opportunities</li><li>Supportive and innovative work environment</li><li>Opportunity to work with international clients and global campaigns</li></ul>Apply today to join our performance-driven marketing team at SourceCode!Job Type: Full-timePay: Rs100,000.00 - Rs120,000.00 per monthWork Location: In person

<div>
 
 Job Title: Meta Ads Specialist - (Service &amp; E-Commerce Focus)
 
 
 
 
 Nature: Onsite
 
 
 
 
 Location: Karachi - Shahre Faisal
 
 
 
 
 Job Type: Full-Time
 
 
 
 
 Experience Required: Minimum
 
 
 3
 
 
 Years
 
 
 
 
 Shift: Evening (0
 
 
 6
 
 
 :30 PM - 0
 
 
 2
 
 
 :30 AM)
 
 
 
 
 (06:30 PM - 12:00 AM) - For Females Only
 
 
 
 
 About The Role
 
 
 
 We are seeking a highly skilled
 
 Meta Ads Specialist
 
 with proven experience in managing paid advertising campaigns for
 
 both service-based and e-commerce businesses
 
 . The ideal candidate will be adept at strategizing, executing, and optimizing Meta (Facebook and Instagram) ads to drive lead generation, sales, and brand awareness across various funnel stages. You&rsquo;ll work cross-functionally with creative, content, and analytics teams to deliver strong, measurable results.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Plan, launch, and optimize paid ad campaigns across Google, Meta (Facebook/Instagram), LinkedIn, TikTok, and other ad networks.
 </li>
 <li>
 Develop separate funnel strategies tailored to both service offerings and e-commerce products.
 </li>
 <li>
 Manage and optimize ad spend to meet KPIs (CPL, ROAS, CPA, etc.) across various audience segments and campaign objectives.
 </li>
 <li>
 Implement and manage tracking tools including Meta Pixel, Conversions API, and custom events for both service-based and e-commerce goals.
 </li>
 <li>
 Create and test ad creatives and copy aligned with different customer journeys (lead generation for services vs. direct conversion for products).
 </li>
 <li>
 Conduct A/B and multivariate tests to optimize creatives, targeting, placements, and bidding strategies.
 </li>
 <li>
 Analyze campaign data using Meta Ads Manager, Google Analytics, and third-party tools to generate insights and performance reports.
 </li>
 <li>
 Collaborate with internal teams (design, content, CRO, dev) to improve landing pages and user flow.
 </li>
 <li>
 Stay updated with Meta platform updates, privacy changes.
 
 
 </li>
 </ul>
 
 Requirements:
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, or a related field.
 </li>
 <li>
 Minimum 3 years of hands-on experience in managing Meta Ads for both service-based and e-commerce businesses.
 </li>
 <li>
 Demonstrated ability to scale campaigns and optimize performance at various stages of the customer funnel.
 </li>
 <li>
 Strong understanding of full-funnel marketing strategies, lead gen forms, remarketing, and dynamic product ads (DPA).
 </li>
 <li>
 Proficiency in Meta Ads Manager, Facebook Business Manager, Google Analytics, and other tracking tools.
 </li>
 <li>
 Experience in setting up Meta Pixel and Conversions API for accurate event tracking.
 </li>
 <li>
 Strong analytical skills with the ability to interpret data and make data-driven decisions.
 </li>
 <li>
 Excellent communication and copywriting skills.
 
 
 </li>
 </ul>
 
 Preferred Skills
 
 
 
 <ul>
 <li>
 Prior experience working with software houses, SaaS products, or digital agencies.
 </li>
 <li>
 Strong understanding of B2B lead generation funnels.
 </li>
 <li>
 Experience managing high-budget ad campaigns in competitive markets.
 </li>
 <li>
 Knowledge of programmatic advertising and advanced audience segmentation.
 </li>
 <li>
 Certification in Meta Ads, Google Ads, HubSpot or GHL is a strong plus.
 
 
 </li>
 </ul>
 
 What We Offer
 
 
 
 <ul>
 <li>
 Market competitive compensation package.
 </li>
 <li>
 A fun, entrepreneurial start-up environment.
 </li>
 <li>
 Mentoring and coaching in an environment that provides support to help you succeed.
 </li>
 <li>
 Paid leaves.
 </li>
 <li>
 Health Insurance.
 </li>
 <li>
 Employee perks.
 </li>
 <li>
 A diverse and international team.
 </li>
 <li>
 An entrepreneurial environment with room for growth.
 </li>
 <li>
 Ongoing professional training and mentorship.
 </li>
 <li>
 Career growth opportunities in a global, innovative company.
 </li>
 <li>
 A collaborative and results-driven team culture.
 
 
 </li>
 </ul>
 
 NOTE: Salary commensurate with experience.
 
 
 
 
 How To Apply
 
 
 
 Apply directly through Job Post or send your resume and a short cover letter to [email protected] with the subject:
 
 Meta Ads Specialist.
 
</div>

Soft Nation Technologies

Soft Nation Technologies is hiring!Position: Social Media Manager (META Ads Specialist) Location: On-site &mdash; Gulshan, Karachi Experience: 2+ Years Industry: IT / E-commerceKey Responsibilities:<ul><li>Develop and execute social media strategies aligned with business goals.</li><li>Manage day-to-day operations of all social media channels (Facebook, Instagram, LinkedIn, TikTok, etc.).</li><li>Plan, create, and optimize paid ad campaigns across multiple platforms (Meta, Google, LinkedIn).</li><li>Monitor campaign performance using analytics tools and report actionable insights.</li><li>Collaborate with the content and design team to produce engaging visuals and ad creatives.</li><li>Conduct competitor analysis and audience research to improve performance.</li><li>Stay updated with the latest trends, algorithms, and best practices in digital advertising.</li><li>Manage monthly ad budgets effectively to ensure maximum ROI.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, or a related field.</li><li>2+ years of proven experience in social media management and paid advertising.</li><li>Strong command over Meta Business Suite, Google Ads Manager, and LinkedIn Campaign Manager.</li><li>Excellent understanding of ad performance metrics (CTR, CPC, ROAS, etc.).</li><li>Creative mindset with an eye for detail and design aesthetics.</li><li>Strong communication and analytical skills.</li></ul>Job Type: Full-timeApplication Question(s):<ul><li>Can you join immediately?</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>Social media manager : 2 years (Required)</li></ul>Language:<ul><li>English (Required)</li></ul>Work Location: In person

Social Media Manager- Female

AppedologyPK Recruitment

Social Media &amp; Growth Specialist. Role SummaryAppedology is hiring a Social Media &amp; Growth Specialist to independently manage the organic social media strategy and execution for our US-based brands. This is a full-ownership role where the candidate must drive everything from strategy and content creation to daily publishing, community engagement, and measurable results - strictly organic, with no paid advertising required.The primary goal is to transform our social presence into a predictable source of audience growth, strong engagement, and qualified inbound leads.II. Core Responsibilities (Full Ownership)The specialist is fully responsible for the entire social media cycle and must work autonomously.Strategy &amp; Planning<ul><li>Develop and execute a 90-day organic growth strategy targeting US audiences across platforms like LinkedIn, Instagram, X/Twitter, and Facebook.</li></ul><ul><li>Build and maintain a 12-week rolling content calendar, ensuring consistent publishing and alignment with overall marketing objectives.</li></ul>Content Creation &amp; Publishing<ul><li>Create, schedule, and publish 15-20 high-value organic posts weekly.</li></ul><ul><li>Write engaging captions, hooks, and Call-to-Actions (CTAs), maintaining the appropriate US tone.</li></ul><ul><li>Repurpose existing long-form content (blogs, articles) into platform-specific formats (carousels, reels, shorts).</li></ul><ul><li>Liaise with internal Design and Content teams for asset delivery, but maintain final accountability for publishing quality and accuracy.</li></ul>Community Management &amp; Leads<ul><li>Actively engage with the community, responding to comments and DMs promptly (target response time: under 2 hours).</li></ul><ul><li>Identify customer pain points and translate these insights into relevant, high-performing content.</li></ul><ul><li>Implement organic funnels (e.g., link-in-bio optimization, specific CTAs) to generate inbound leads.</li></ul>Performance Tracking &amp; Reporting<ul><li>Track and analyze performance metrics weekly and monthly.</li></ul><ul><li>Deliver concise reports with actionable insights and clear recommendations for improvement.</li></ul><ul><li>Coordinate content themes with internal SEO efforts to leverage trending topics.</li></ul>III. Performance Metrics (KPIs)Success in this role will be measured by consistent delivery and improvement across these key organic metrics:Focus AreaKPITargetLeads (Organic)Qualified leads from social media8 per monthFollower GrowthMonthly increase+10-15%Engagement RateInteraction per post+2-3% MoMPublishing ConsistencyCalendar execution rate95-100%Response TimeComments/DMs response time&lt; 2 hoursContent QualityBrand alignment100% adherenceIV. Qualifications &amp; AssessmentA. Required Qualifications<ul><li>Education: Bachelor's degree (16 years of education) in Marketing, Business Administration, Communications, or a related field - mandatory.</li></ul><ul><li>Experience: 3-5 years of hands-on experience managing organic social media for brands targeting US audiences.</li></ul><ul><li>Skills:</li></ul><ul><li>Excellent command of English (US tone and style).</li></ul><ul><li>Proficiency with Meta Business Suite (organic functions), LinkedIn Page Management, Canva, and scheduling tools (Metricool, Buffer, Later, etc.).</li></ul><ul><li>Familiarity with SEO fundamentals for content alignment.</li></ul><ul><li>Strong short-form copywriting, organization, and analytical skills.</li></ul>B. Mandatory Pre-Hiring AssessmentAll shortlisted candidates must complete a hands-on Social Media Skills Test covering these four critical aspects:Skill AreaAssessment DescriptionSEO AwarenessIdentify and apply trending keywords in sample social post captions.CopywritingWrite a 3-post carousel script with engaging CTAs for a US-based audience.Basic DesignCreate one static post or carousel graphic in Canva following mock brand guidelines.Social Media StrategyDraft a 7-day mini-content calendar showing tone, post type, and objective.V. Application RequirementsPlease submit the following items with your application:<ul><li>Updated resume.</li></ul><ul><li>Portfolio or links to brand accounts you have managed (with measurable metrics, if available).</li></ul><ul><li>A short case study (1-page) demonstrating organic growth or engagement results from previous work.</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs100,000.00 per month

Social Media & Growth Specialist (US BASED EVENING SHIFT)

Explore 815+ Social media advertising specialist in Karachi this November. Find roles across top companies and apply now to boost your career.

815 social media advertising specialist jobs IN Karachi

Meta Ads Specialist

Meta Ads Specialist - (Service & E-Commerce Focus)

Digital Media Executive

Meta Ads Specialist

Meta Ads Specialist - (Service & E-Commerce Focus)

Social Media Manager- Female

Social Media & Growth Specialist (US BASED EVENING SHIFT)