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digital marketing specialist

Hrfunnelz

Job Title: Digital Marketing SpecialistLocation: Karachi, Pakistan Experience Required: 3&ndash;5 yearsJob Overview:We are looking for a results-driven Digital Marketing Specialist to lead and execute high-impact marketing strategies across digital platforms. The ideal candidate will have strong experience in managing paid ad campaigns and leading teams responsible for SEO and social media. This role requires a mix of strategic thinking, leadership, and hands-on execution to drive brand visibility, engagement, and conversions.Key Responsibilities:<ul><li>Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), and other relevant channels.</li><li>Manage and oversee the performance of SEO and Social Media teams, ensuring alignment with overall marketing goals.</li><li>Develop and implement comprehensive digital marketing strategies to drive traffic, leads, and conversions.</li><li>Monitor campaign performance using analytics tools and generate actionable insights and reports.</li><li>Conduct keyword research, competitor analysis, and market trend analysis to improve campaign effectiveness.</li><li>Ensure on-page and off-page SEO best practices are implemented effectively.</li><li>Collaborate with content, design, and development teams to create engaging marketing assets.</li><li>Optimize landing pages and user journeys to improve conversion rates.</li><li>Stay updated with the latest trends, tools, and technologies in digital marketing.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li><li>3&ndash;5 years of proven experience in digital marketing.</li><li>Hands-on experience managing paid ad campaigns (Google Ads, Meta Ads, etc.).</li><li>Strong understanding of SEO (on-page &amp; off-page) and social media marketing strategies.</li><li>Experience in team leadership or managing cross-functional teams.</li><li>Proficiency in tools like Google Analytics, Search Console, SEMrush, Ahrefs, or similar.</li><li>Excellent analytical, problem-solving, and decision-making skills.</li><li>Strong communication and organizational skills.</li></ul>Job Type: Full-timeWork Location: In person

Digital Marketing Specialist

Expert BOS

Digital Marketing Specialist (Onsite &ndash; Full-Time | Night Shift)Location: Onsite Employment Type: Full-Time Shift: Night Shift (US Hours)Job OverviewWe are looking for a results-driven Digital Marketing Specialist to join our performance-focused team. The ideal candidate will have hands-on experience managing paid advertising campaigns across major social media platforms and working with US-based clients or similar international environments. This role requires close collaboration with the HR team to execute marketing strategies aligned with business objectives.Key Responsibilities<ul><li>Plan, execute, and optimize paid campaigns across Facebook, Instagram, TikTok, and other social media platforms</li><li>Manage the full campaign lifecycle, including targeting, budgeting, A/B testing, and performance optimization</li><li>Monitor campaign performance and implement data-driven improvements to maximize ROI</li><li>Coordinate with the HR team to align campaign execution with hiring and business goals</li><li>Manage multiple campaigns in a fast-paced, target-driven environment</li><li>Create compelling ad copy and campaign messaging aligned with brand objectives</li><li>Design basic marketing creatives and flyers when required (preferred skill)</li></ul>Qualifications<ul><li>Proven experience in digital marketing with a strong focus on paid social media campaigns</li><li>Experience working with US clients or international companies preferred</li><li>Proficiency in Facebook Ads Manager, Instagram Ads, TikTok Ads, and related tools</li><li>Strong understanding of campaign optimization, analytics, and performance metrics</li><li>Excellent communication and analytical skills</li><li>Strong organizational skills with the ability to meet tight deadlines</li><li>Immediate availability preferred</li></ul>Why Join Us<ul><li>Opportunity to work on US-based clients and international campaigns</li><li>Fast-paced, performance-oriented work environment</li><li>Competitive compensation package</li><li>Strong growth opportunities for high-performing individuals</li></ul>Job Type: Full-timeWork Location: In person

KNOATIV

<div>
 
 About The Role
 
 
 
 We're looking for a Digital Marketing Specialist to drive end-to-end digital marketing initiatives across ecommerce channels. This is an execution-focused role with strong ownership over performance marketing, organic growth, and funnel optimization.
 
 
 You'll work closely with Customer Relationship Management (CRM), Product, and Design teams to ensure marketing efforts are aligned with customer behavior, business goals, and overall growth strategy. This role is ideal for someone who understands how users move across the funnel and can optimize each stage through both paid and organic strategies.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Plan and execute digital marketing campaigns across paid and organic channels including Meta, Google, and social platforms.
 </li>
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 Drive qualified traffic through a mix of performance marketing, content, and organic growth initiatives.
 </li>
 <li>
 Manage and optimize campaigns based on Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and overall conversion performance.
 </li>
 <li>
 Develop and execute Search Engine Optimization (SEO) strategies to improve organic visibility and traffic.
 </li>
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 Manage content planning aligned with search intent, customer behavior, and ecommerce goals.
 </li>
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 Optimize website structure, on-page content, and keywords to improve search rankings.
 </li>
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 Design and execute retargeting strategies for website and application users.
 </li>
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 Identify drop-offs across the funnel and optimize user journeys from visit to purchase.
 </li>
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 Collaborate with Product and Design teams to improve landing pages, content, and campaign creatives.
 </li>
 <li>
 Work closely with Customer Relationship Management (CRM) teams to align messaging for customer engagement and repeat behavior.
 </li>
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 Track, analyze, and report campaign performance with clear insights and recommendations.
 </li>
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 Continuously test creatives, audiences, content formats, and channels to improve performance outcomes.
 
 
 
 </li>
 </ul>
 
 Success Metrics
 
 
 
 <ul>
 <li>
 Growth in qualified customer acquisition with optimized Customer Acquisition Cost (CAC).
 </li>
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 Strong Return on Ad Spend (ROAS) and measurable revenue contribution from marketing activities.
 </li>
 <li>
 Improvement in conversion rates across campaigns and digital journeys.
 </li>
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 Increase in organic traffic driven through Search Engine Optimization (SEO).
 </li>
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 Reduced funnel drop-offs and improved user progression from visit to purchase.
 </li>
 <li>
 Alignment with Customer Relationship Management (CRM) efforts to support repeat customer growth.
 
 
 
 </li>
 </ul>
 
 What We're Looking For
 
 
 
 <ul>
 <li>
 2&ndash;4 years of experience in Digital Marketing with exposure to both performance marketing and organic growth.
 </li>
 <li>
 Strong hands-on experience with Meta Ads and Google Ads platforms.
 </li>
 <li>
 Solid understanding of Search Engine Optimization (SEO) including on-page optimization and content strategy.
 </li>
 <li>
 Experience managing organic channels such as social media, content, or search-driven initiatives.
 </li>
 <li>
 Clear understanding of ecommerce funnels including customer acquisition, conversion, and retention alignment.
 </li>
 <li>
 Ability to work with data and translate insights into actionable improvements.
 </li>
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 Experience managing budgets with a focus on return on investment (ROI) and efficiency.
 </li>
 <li>
 Strong ownership mindset with the ability to execute independently.
 </li>
 <li>
 Comfortable coordinating across Product, Customer Relationship Management (CRM), and Design teams.
 </li>
 <li>
 Exposure to supermarket or high-frequency ecommerce environments is a plus.
 
 </li>
 </ul>
</div>

Digital Marketing Specialist (eCommerce)

Role Overview:We are looking for a globally-oriented Lead who can drive Company&rsquo;s international brand positioning, storytelling, and demand generation.This role is ideal for someone with hands-on experience working with international clients, markets, or campaigns, and who understands how to position a product/service for a global audience.Key Responsibilities:1. International Brand Positioning<ul><li>Develop and execute Company&rsquo;s global brand narrative</li><li>Build case studies, testimonials, and success stories for international audiences</li><li>Ensure consistent messaging across all global touchpoints</li></ul>2. Digital &amp; Growth Marketing<ul><li>Plan and execute global marketing campaigns (Meta, Google, LinkedIn, etc.)</li><li>Manage performance marketing for lead generation across international markets</li><li>Optimize campaigns based on ROI, CAC, and conversion metrics</li></ul>3. Content &amp; Communication<ul><li>Lead creation of high-quality marketing content:</li><li>Website copy</li><li>Pitch decks</li><li>Case studies</li><li>Social media (LinkedIn focus)</li><li>Translate technical/agri solutions into clear, compelling narratives</li></ul>4. Market Expansion Support<ul><li>Support entry into new international markets (Canada, GCC, etc.)</li><li>Work closely with BD / Sales teams on proposals and client communication</li><li>Assist in building go-to-market (GTM) strategies</li></ul>5. Analytics &amp; Insights<ul><li>Track campaign performance and provide data-driven recommendations</li><li>Analyze market trends, competitors, and customer behavior</li><li>Continuously improve messaging and targeting</li></ul>Key Requirements:<ul><li>Bachelor&rsquo;s degree from a reputable university:</li><li>IBA / LUMS / CBM / Habib / international university preferred</li><li>4&ndash;6 years of experience in Digital Marketing / Growth / Brand / Product Marketing</li><li>Must have worked in Startup / SaaS / agency / tech / e-commerce environment</li></ul>Mandatory: International ExposureCandidate MUST have at least one of the following:<ul><li>Worked with international clients (US / UK / GCC / Canada)</li><li>Managed global marketing campaigns</li><li>Experience in export / international business marketing</li><li>OR studied/worked abroad</li></ul>Skills:<ul><li>Strong understanding of:</li><li>Performance marketing (Meta, Google Ads)</li><li>Content &amp; brand storytelling</li><li>Marketing analytics &amp; tools</li><li>Excellent communication &amp; presentation skills</li><li>Ability to work in a fast-paced, startup environment</li></ul>Preferred Traits (What makes a perfect fit)<ul><li>Experience in B2B or agri-tech / tech products</li><li>Strong LinkedIn content + personal branding understanding</li><li>Ability to handle ambiguity and build from scratch</li><li>Creative + data-driven mindset</li></ul>Work Location: In person

Digital Marketing Specialist - US Based

Widgets

We are looking for a smart, trend-aware Digital Marketing &amp; Outreach Specialist who can manage our online presence, run paid campaigns, and identify new growth opportunities through outreach and digital strategies.This role is for someone who doesn&rsquo;t just execute tasks but understands how to grow a brand digitally.Key Responsibilities:<ul><li>Plan and execute SEO strategies to improve Google rankings</li><li>Manage and optimize Google Ads campaigns (Search &amp; Display)</li><li>Create and scale Facebook &amp; Instagram Ads (Meta Ads)</li><li>Develop and implement outreach strategies on platforms like Reddit, Quora, and other communities</li><li>Stay updated with the latest digital trends, tools, and algorithm changes</li><li>Identify new channels for traffic, leads, and brand visibility</li><li>Analyze performance and optimize campaigns for better results</li><li>Conduct keyword research and competitor analysis</li></ul>Requirements:<ul><li>Hands-on experience in SEO, Google Ads, and Meta Ads</li><li>Strong understanding of digital marketing strategies and user behavior</li><li>Experience or knowledge of outreach and community marketing</li><li>Ability to think strategically and adapt to trends quickly</li><li>Familiarity with tools like Google Analytics, Search Console, Meta Business Suite</li><li>Good analytical and communication skills</li></ul>What We&rsquo;re Looking For:<ul><li>Someone who is proactive, smart, and up-to-date with trends</li><li>A person who can identify opportunities, not just follow instructions</li><li>Someone who understands both paid and organic growth</li></ul>Bonus Skills:<ul><li>Experience with AI tools</li><li>Basic content marketing knowledge</li><li>Understanding of funnels and landing pages</li></ul>Job Types: Full-time, Part-timePay: From Rs50,000.00 per monthWork Location: In person

Digital Marketing & Outreach Specialist

Ideographic Designing

Job Summary: We are seeking a multi-talented Creative &amp; Digital Marketing Specialist to handle design, video production, social media management, and sales support. The ideal candidate is a creative thinker with strong technical skills and a passion for driving engagement and revenue.Key Responsibilities:<ul><li>Create visually appealing designs for digital and print media</li><li>Edit and animate videos for marketing campaigns and social platforms</li><li>Manage and grow social media accounts, including content planning and posting</li><li>Develop and execute social media marketing (SMM) strategies</li><li>Collaborate with the sales team to generate leads and support conversions</li><li>Monitor performance metrics and optimize campaigns accordingly</li></ul>Requirements:<ul><li>Proven experience in graphic design, video editing, and animation</li><li>Familiarity with social media platforms and marketing tools</li><li>Basic understanding of sales funnels and customer acquisition</li><li>Strong creativity, communication, and time management skills</li><li>Ability to work on multiple projects simultaneously</li></ul>Preferred Skills:<ul><li>Proficiency in tools like Adobe Creative Suite, After Effects, or similar</li><li>Experience with paid ads and analytics tools</li><li>Knowledge of branding and digital marketing trends</li></ul>Job Types: Full-time, New-GradPay: Rs40,000.00 - Rs70,000.00 per monthWork Location: In person

Designer, Video Editor, Video Animator, SMM, and Sales

Keach Liquidators

Job Title: Performance Marketing SpecialistLocation: johar block 13, karachiJob Type: Full-Time (onsite)job timings:8PM to 5AMJob Summary:We are looking for a data-driven and results-oriented Performance Marketing Specialist to manage and optimize digital marketing campaigns across multiple channels. The ideal candidate will be responsible for driving customer acquisition, improving ROI, and scaling paid marketing efforts through continuous analysis and experimentation.Key Responsibilities:* Plan, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), TikTok, and other digital channels* Monitor campaign performance and analyze key metrics including CPC, CPA, CTR, ROAS, and conversion rates* Conduct A/B testing on ad creatives, landing pages, and audience segments to improve performance* Manage and allocate budgets effectively to maximize ROI* Perform keyword research and competitor analysis to identify growth opportunities* Collaborate with creative and content teams to develop high-performing ad creatives* Track and report campaign performance using tools like Google Analytics, Data Studio, and other marketing dashboards* Stay updated with the latest trends, tools, and best practices in digital marketing* Optimize conversion funnels and user journeys to improve lead generation and salesRequirements:* Bachelor&rsquo;s degree in Marketing, Business, or a related field* 2&ndash;4 years of experience in performance marketing or digital advertising* Hands-on experience with Google Ads, Facebook Ads Manager, and other paid platforms* Strong analytical skills with the ability to interpret data and make data-driven decisions* Experience with tracking tools such as Google Analytics, Google Tag Manager, etc.* Understanding of SEO, SEM, and conversion rate optimization (CRO)* Excellent communication and reporting skillsPreferred Skills:* Experience with e-commerce or lead generation campaigns* Familiarity with marketing automation tools* Basic knowledge of HTML, landing page builders, or CRM tools* Certification in Google Ads or Meta Blueprint is a plusJob Type: Full-timeWork Location: In person

Performance Marketing Specialist

Explore 924+ Digital marketing specialist in Karachi this April. Find roles across top companies and apply now to boost your career.

924 digital marketing specialist jobs In Karachi

Digital Marketing Specialist

Digital Marketing Specialist

Digital Marketing Specialist (eCommerce)

Digital Marketing Specialist - US Based

Digital Marketing & Outreach Specialist

Designer, Video Editor, Video Animator, SMM, and Sales

Performance Marketing Specialist