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strategic marketing specialist

MAPYR FZCO

We are seeking a strategic and results-driven Trade Marketing Specialist to lead the planning and execution of trade-focused marketing initiatives. In this role, you will be the key link between marketing, sales, and the retailers, responsible for optimizing brand visibility, enhancing in-store execution, and driving sell-through at the point of purchase. You will develop and implement customer-specific marketing programs, manage trade budgets, analyse sales trends, and collaborate cross-functionally to ensure alignment of marketing campaigns with commercial objectives. Ideal candidate should be result driven and being an out of the box thinker thriving in a competitive environment. Trade Strategy & Planning<ul><li>Develop and implement trade marketing plans aligned with brands and sales strategies.</li><li>Translate brand marketing plans into retailer-specific executions.</li><li>Identify key opportunities across retailers to drive brand presence and sales.</li><li>Focus on understand consumer behaviours to drive actionable initiative at retail.</li></ul>Promotional Execution<ul><li>Plan and coordinate in-store activations, visual merchandising (displays, POS materials, windows) and promotional events.</li><li>Ensure consistency of brand messages across trade activities.</li><li>Collaborate with sales teams to execute promotional plans effectively.</li><li>Track successful implementation of activations & results</li></ul>Sales & Performance Analysis<ul><li>Monitor and analyse sales data, market share, category performance, and ROI of trade initiatives.</li><li>Conduct competitive analysis and shopper insights to refine strategies.</li><li>Report trade performance metrics to internal stakeholders.</li></ul>Cross-Functional Collaboration<ul><li>Work closely with sales, marketing, supply chain, and external agency partners.</li><li>Coordinate with brand teams to align trade plans with product launches and brand calendars.</li><li>Support key account teams with tailored marketing materials and toolkits.</li></ul>Budget & Project Management<ul><li>Manage and optimize trade marketing budgets.</li><li>Ensure timely execution of trade programs and projects within scope and budget.</li></ul>Track promotional spend and evaluate effectiveness.

Trade Marketing Specialist

Boston Consulting Group

<div>Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. 
 
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures&mdash;and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive. 
What You'll Do
As the Senior Marketing Specialist, you will be responsible for the marketing and communications function for BCG Middle East&rsquo;s intellectual property, expertise, and insights for the Climate &amp; Sustainability (C&amp;S) Practice Area (PA). In this temporary role (12-14 months), you will boost BCG&rsquo;s reputation and strategically position the topics we want to be known for with priority audiences within the GCC market. This is delivered through multichannel campaigns optimizing opportunities to meet the business objectives. You will drive integrated campaigns covering PR, digital, social media, events, and affiliation with a focus on external reputation, expert positioning, and client engagement. 
 You will work closely with key stakeholders to drive the discussion and marcomms agenda. You will work closely with the broader marcomms team who support you with expertise and relevance across priorities and channels. 
 You will also work closely with the Marcomms Director, Marcomms Manager, and the C&amp;S Marketing Specialist to drive functional expertise and process, as well as implement new and innovative opportunities to further strategic objectives. 
Your responsibilities will include: 
Developing Strategic Plans and Building Assets for Multichannel Marketing 
<ul><li>
Drive BCG's reputation within the region both at an industry level as well as influencing priority clients. Build overarching integrated plans incorporating stakeholder needs and execute through content marketing programs and campaigns to deliver on objectives. Develop, launch, and sustain plans for new IP/thought leadership content including the development of publications, media materials, email, and social media assets, as well as define how to leverage events/conferences. Ensure stakeholder signoff and timely launch. Monitor and report back on the results and capture improvements needed to enhance future campaigns.</li><li>
Stakeholder management: building strong relationships with internal clients to build trust and rapport and position yourself as a thought partner for the practice. Enhancing our relationships with leaders in the GCC business community and bringing BCG top of mind and position strategically. Primarily executed through the development and launch of local or localized global content development and seat-at-the-table opportunities. With a deep understanding of our clients contribute to each Practice Area&rsquo;s (PA) and/or Partner&rsquo;s networking and marketing plans: including support of database management, event ideation and execution, as well as email marketing.</li><li>
Global BCG initiatives: Aligning BCG ME with global Marketing initiatives and executing at a regional level, build strong connections with global marketing counterparts to ensure the Middle East stays at the forefront of plans.</li><li>
Support PA affiliation via internal comms channels to inform, motivate, and engage employees by sharing information concerning external launches</li><li>
Own assessment and optimization of campaigns working closely with the marketing team, as well as sharing learnings with the immediate and broader BCG marketing team</li></ul> 
Communications, Media Relations &amp; Paid 
<ul><li>
Manage relationships with, and activities of our Communications agency incl. overseeing activities in conjunction with local spokespersons and the agency including launch events, media materials, interviews, ad-hoc queries, local content development</li><li>
Build and maintain relationships with key editors/journalists</li><li>
Oversee media monitoring and tracking of BCG, key competitors, clients/targets within the regional press, and distributing relevant information and articles as appropriate</li><li>
Consult on BCG's share of voice and key messaging in the media vs. competitors</li><li>
Develop local ME media pipeline for Practice Areas based on global and local publication calendars and assist with executing outreach</li><li>
Work with Partners/spokespersons to prepare for interviews/ press launches and conduct media training where required</li><li>
For each initiative prepare a social media plan including messaging, visuals, and timing aligned with press interaction and other marketing activities - to create a differentiated strong social media position with longevity and impact</li><li>
Build SEO best practices into all content creation working with the digital team 
Leveraging the marketing ops team to optimize campaigns and paid activity, monitor results, and adjust to continuously improve</li><li>
Develop innovative assets to solidify BCG&rsquo;s regional leadership position by working closely with the digital team</li><li>
Push experimentation and innovation working with the marketing ops team</li></ul> 
Management<ul><li>
Line manage, coach, and develop one direct report to deliver on objectives and support a fulfilling career at BCG</li><li>
Ensure cohesive work across teams and locations within the marcomms and BD org. Indirectly mentor and guide more junior team members</li><li>
Manage upwards with senior stakeholders and line manage</li></ul> 
What You'll Bring<ul><li>
A relevant marketing degree plus 7 &ndash; 10 years of professional B2B experience including communications and strategic marketing</li><li>
Fluent verbal and written communication in English; Arabic is a plus</li><li>
Strong understanding of business themes in the Middle East</li><li>
An avid interest in storytelling and digital formats</li><li>
Analytical confirmable assessing content to extrapolate insights and messaging</li><li>
Advanced level computer skills: Windows, Word, Excel, PowerPoint, Outlook</li><li>
Respect all BCG information as personal and confidential</li></ul> 
Who You'll Work With
You will be working closely with the Marcomms and BD team which includes the priority topic/PA marketers, events, internal comms, employer branding, marketing ops, and business development. will regularly interact with the internal teams, ME leadership, and other colleagues in offices across the BCG network as well as external stakeholders. 
The Middle East Marcomms &amp; BD team exists to strengthen the regional brand position in core markets and with key audiences, position our experts for priority topics, and support the commercial agenda. 
Additional info
Please be advised that this is a fixed-term position for a duration of 12-14 months to provide maternity leave coverage. 
Should you have any questions, Estelle Schnyder would be happy to answer them confidentially. Please share your interest in this opportunity with your Line Manager should you decide to apply. Applications will be accepted until January, 5. Individual interview appointments will be set up following a review of the applications received. After an applicant has been chosen, the start date will be determined. 
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
 
BCG is an E - Verify Employer. Click here for more information on E-Verify.</div>

Middle East Marketing Senior Specialist - Climate & Sustainability

PulseMediaNL

<div>
 
 
 Job Description
 
 
 
 
 
 PulseMediaNL, a leading digital marketing agency specializing in innovative, data-driven strategies, is looking for a talented
 
 Growth Marketing Specialist
 
 to join our dynamic team. As a Growth Marketing Specialist, you will be responsible for creating and executing strategic marketing campaigns that drive growth, increase brand awareness, and deliver measurable results across the MENA region.
 
 
 
 In this role, you will leverage a variety of digital marketing tools and techniques to optimize customer acquisition, retention, and conversion rates. You will work closely with cross-functional teams, including product, sales, and creative departments, to implement growth strategies that align with PulseMediaNL's business goals.
 
 
 
 
 Key Responsibilities:
 
 
 
 <ul>
 <li>
 
 Develop, implement, and optimize growth marketing strategies tailored to the MENA region.
 
 
 </li>
 <li>
 
 Conduct market research to identify growth opportunities and trends across digital channels.
 
 
 </li>
 <li>
 
 Plan and execute digital advertising campaigns (e.g., social media, search engines, display, and email).
 
 
 </li>
 <li>
 
 Analyze key metrics (traffic, conversion rates, CAC, LTV) to evaluate campaign effectiveness and optimize accordingly.
 
 
 </li>
 <li>
 
 Collaborate with the content, design, and product teams to develop compelling marketing materials.
 
 
 </li>
 <li>
 
 Build and execute email marketing automation sequences to nurture leads and increase conversions.
 
 
 </li>
 <li>
 
 Manage social media accounts and develop strategies to increase engagement and followers in the MENA region.
 
 
 </li>
 <li>
 
 Monitor competitor activities, industry trends, and emerging platforms to stay ahead of the curve.
 
 
 </li>
 <li>
 
 Regularly report on campaign performance, providing actionable insights to stakeholders.
 
 
 </li>
 <li>
 
 Leverage data and analytics tools (Google Analytics, HubSpot, SEMrush, etc.) to inform decision-making and drive optimization.
 
 
 
 
 
 </li>
 </ul>
 Requirements
 
 
 
 
 
 
 <ul>
 <li>
 
 
 Experience
 
 : Minimum of 2-3 years of experience in digital marketing, growth marketing, or related fields, preferably within the MENA region.
 
 
 </li>
 <li>
 
 
 Education
 
 : Bachelor&rsquo;s degree in Marketing, Business, Communications, or a related field. Master&rsquo;s degree is a plus.
 
 
 </li>
 <li>
 
 
 Skills
 
 :
 
 
 <ul>
 <li>
 
 Strong understanding of growth hacking techniques and digital marketing strategies.
 
 
 </li>
 <li>
 
 Proven experience with online advertising platforms such as Google Ads, Facebook Ads, LinkedIn, and Instagram.
 
 
 </li>
 <li>
 
 Excellent knowledge of email marketing platforms (Mailchimp, ActiveCampaign, etc.).
 
 
 </li>
 <li>
 
 Proficiency in data analysis and performance tracking using Google Analytics, SEMrush, or similar tools.
 
 
 </li>
 <li>
 
 Strong written and verbal communication skills in English (Arabic proficiency is a plus).
 
 
 </li>
 <li>
 
 Familiarity with SEO and SEM best practices.
 
 
 </li>
 <li>
 
 Ability to work independently and as part of a collaborative team.
 
 
 </li>
 <li>
 
 Strong project management skills with the ability to prioritize and manage multiple tasks effectively.
 
 
 </li>
 
 
 
 </ul>
 </li>
 </ul>
 Benefits
 
 
 
 
 
 
 <ul>
 <li>
 
 
 Flexible Work Hours
 
 : Enjoy the freedom of remote work and flexible scheduling.
 
 
 </li>
 <li>
 
 
 Competitive Salary
 
 : We offer a competitive salary based on experience.
 
 
 </li>
 <li>
 
 
 Professional Development
 
 : Opportunities for growth and career advancement, including training, workshops, and certifications.
 
 
 </li>
 <li>
 
 
 Global Exposure
 
 : Work with clients and teams from across the MENA region and globally.
 
 
 </li>
 <li>
 
 
 Health &amp; Wellness
 
 : Health and wellness benefits package (local regulations may apply).
 
 
 </li>
 <li>
 
 
 Collaborative Team Environment
 
 : Be part of a creative, innovative, and supportive remote team.
 
 
 </li>
 <li>
 
 
 Work-Life Balance
 
 : Enjoy a supportive work culture that values your well-being and work-life balance.
 
 
 </li>
 </ul>
 
 
 
 
 How to Apply
 
 
 
 
 If you're interested in joining our team, please send us your resume and, if applicable, your portfolio. Be sure to include details about your relevant experience and why you&rsquo;d be a great fit for the role.
 
 
 
 PulseMediaNL is an equal opportunity employer. We value diversity and encourage applicants from all backgrounds to apply.
 
 
 
 
 
</div>

Growth Marketing Specialist

talabat

<div>
 talabat is part of the Delivery Hero Group, the world&rsquo;s pioneering local delivery platform, our mission is to deliver an amazing experience&mdash;fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
 
 
 
 Job Description
 
 
 
 
 Role Summary
 
 
 
 As a Senior Marketing Specialist for talabat UAE, you'll lead the planning and execution of growth marketing campaigns for talabat mart, ensuring consistent messaging across all channels. Reporting to the Sr Marketing Manager (Consumer) you'll create compelling content, manage creative assets, and optimize campaign performance to drive growth.
 
 
 Your primary responsibilities will include developing and implementing marketing campaigns to promote and increase ToM, orders, acquisitions, ABV, and frequency.
 
 
 
 What&rsquo;s On Your Plate?
 
 
 
 <ul>
 <li>
 Handling, planning &amp; liaising with internal and external teams to activate campaigns;
 </li>
 <li>
 Managing deliverables of content across channels;
 </li>
 <li>
 Working with manager to plan campaigns, which are aligned with the annual calendar;
 </li>
 <li>
 Constantly track trends, flag new ones, and come up with relevant marketing campaign ideas;
 </li>
 <li>
 Constantly tracking and reporting costs, marketing spend and budgets.
 </li>
 <li>
 Conduct in-depth market research, analyze industry trends, and identify new opportunities for campaign initiation, optimization and customer targeting.
 </li>
 <li>
 Utilize advanced analytics to measure campaign performance, derive actionable insights, and continuously optimize campaigns for maximum growth;
 </li>
 <li>
 Overcome challenges and develop creative solutions to enhance campaign effectiveness, reach target audiences, and drive desired outcomes;
 </li>
 <li>
 Collaborate with cross-functional teams, including commercial, supply chain, brand, creative, CRM, content, and digital marketing, to ensure seamless execution and consistency across all channels.
 </li>
 <li>
 Plan and manage the campaign budget, ensuring effective allocation and optimization of resources.
 </li>
 <li>
 Monitor and analyze key campaign metrics, providing regular reports and recommendations to stakeholders.
 </li>
 <li>
 Foster strong relationships with internal stakeholders, external partners, and agencies to drive successful collaboration and campaign delivery.
 </li>
 <li>
 Stay up-to-date with industry best practices, emerging marketing trends, and innovative technologies to drive continuous improvement and innovation within the team.
 
 
 </li>
 </ul>
 
 What Did We Order?
 
 
 
 <ul>
 <li>
 Minimum of 5 years of relevant experience in marketing, and campaign management preferably in an e-commerce, aggregator, retailer, or tech company.
 </li>
 <li>
 Expertise in understanding the marketing mix and campaign management.
 </li>
 <li>
 Strong project management and analytical skills.
 </li>
 <li>
 Strong communication and interpersonal skills.
 </li>
 <li>
 A creative person with eye to details
 </li>
 <li>
 Comfortable working in a challenging environment.
 </li>
 <li>
 Fluent in English (Arabic is a plus)
 </li>
 </ul>
</div>

Sr. Specialist Marketing

MOUNT HAVEN PROPERTIES LLC

We&rsquo;re Hiring: Digital Marketing SpecialistWe are looking for a results-driven Digital Marketing Specialist with expertise in both performance marketing and creative execution.Key Expertise Required:<ul><li>Meta Ads &amp; Google Ads</li><li>SEO / SEM strategies</li><li>Adobe Creative Suite, Canva &amp; Figma</li><li>Website management, campaign execution &amp; lead generation</li><li>Content creation (media &amp; visuals)</li><li>Strong analytical thinking with a creative mindset</li><li>Excellent written and verbal communication skills</li></ul>What You&rsquo;ll Do:<ul><li>Plan, manage, and optimize paid ad campaigns</li><li>Create engaging content and media assets</li><li>Analyze performance data and improve ROI</li><li>Manage websites and lead generation funnels</li><li>Collaborate on creative and strategic initiatives</li></ul>Job Type: Full-timePay: AED5,000.00 - AED8,000.00 per monthWork Location: In person

Digital Marketing Specialist

Talentspoc LLC

A healthcare organization in Bahrain seeks an experienced Marketing Manager to lead marketing strategies and enhance brand visibility. Responsibilities include managing a marketing team, conducting market research, and executing comprehensive marketing campaigns. Ideal candidates will have a degree in Marketing or Business Administration and 2-3 years of relevant experience, particularly in the Bahrain market.

Strategic Marketing Lead - Bahrain Market Growth

Hamilton House Real Estate

Job Title: App Marketing &amp; Social Media SpecialistDepartment: MarketingEmployment Type: Full-TimeJob Summary:We are an education consultancy launching an app and looking for a creative and results-driven App Marketing &amp; Social Media Specialist. To lead the growth and visibility of our mobile application through strategic marketing campaigns and engaging social media content. This role will combine mobile app marketing, user acquisition, ASO (App Store Optimization), and social media management to attract, retain, and engage users.Key Responsibilities:App Marketing:Plan and execute mobile app marketing campaigns (pre-launch, launch, and post-launch).Manage app store listings (Google Play &amp; Apple App Store), including ASO.Analyze user acquisition data and optimize marketing performance.Collaborate with the product team to align marketing with app features and updates.Manage budgets for paid app install campaigns (Google Ads, Meta Ads, etc.).Social Media:Create and manage content for Instagram, Facebook, TikTok, LinkedIn, Twitter/X, etc.Grow and engage followers with creative, consistent, and brand-aligned content.Plan and schedule posts using tools like Buffer, Hootsuite, or Later.Run social media advertising campaigns and track KPIs.Respond to messages/comments and manage online community engagement.Qualifications:Bachelor&rsquo;s degree in IT, Marketing, Communications, or related field.2+ years of experience in mobile app marketing and/or social media management.Strong knowledge of ASO, mobile user acquisition strategies, and analytics tools (e.g., Firebase, Adjust, Google Analytics).Proficiency with content creation tools (Canva, Adobe Suite, CapCut, etc.).Excellent communication and copywriting skills.Ability to work independently and manage multiple projects.Preferred:Experience launching apps from scratch.Familiarity with influencer marketing or UGC (User-Generated Content) campaigns.Video editing skills for Reels/TikToks.Reporting To:Marketing Manager or CEO (depending on your org structure)Job Type: Full-time

App Marketing & Social Media Specialist

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