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strategic marketing specialist

Art Masterclass

About Art MasterclassAt Art Masterclass, we are more than just an art studio &ndash; we are a creative sanctuary born in Australia, where the past meets the future through art. Our mission is to offer unique, immersive workshops for art enthusiasts of all levels. We specialize in traditional crafts, with a particular focus on Turkish Mosaic Art &ndash; a centuries-old technique that we proudly share with the world. Since our inception in 2021, we have built a reputation for 100% customer satisfaction, hosting hundreds of workshops and cultivating lasting relationships with our clients. We believe that art has the power to connect people, transcend cultural boundaries, and create timeless memories.Job OverviewWe are seeking a motivated B2B Marketing Specialist to join our dynamic team and drive our corporate engagement strategy. In this pivotal role, you will be responsible for building and nurturing strong business relationships, identifying new opportunities for growth, and promoting our art workshops to corporate clients, institutions, and other businesses. Your efforts will directly contribute to the expansion of our brand, allowing more people to experience the unique art forms we offer.Key Responsibilities1. Campaign Strategy &amp; Execution<ul><li>Develop and execute end-to-end B2B marketing campaigns across core digital channels (e.g., LinkedIn, dedicated industry portals, e-mail marketing).</li><li>A/B Test: Design and implement rigorous A/B tests for campaign creatives, messaging, and landing pages to maximize conversion rates.</li><li>Budget Management: Monitor, optimize, and allocate campaign budgets effectively to meet strict ROAS and CPA targets.</li></ul>2. Lead Generation &amp; Nurturing<ul><li>Manage and optimize lead generation funnels, focusing on quality lead scoring and minimizing drop-off rates.</li><li>CRM Integration: Ensure smooth integration between lead capture tools (e.g., landing pages, ads) and our Customer Relationship Management (CRM) system for effective lead tracking.</li><li>Nurturing: Develop automated email sequences and content pathways to move MQLs (Marketing Qualified Leads) through the sales funnel towards becoming SQLs (Sales Qualified Leads).</li></ul>3. Content Creation &amp; Strategy<ul><li>Create engaging, high-value content (e.g., case studies, whitepapers, thought leadership articles, pitch decks) tailored specifically to target industries and corporate decision-makers.</li><li>SEO Alignment: Ensure all digital B2B content is optimized for search engines to drive organic corporate inquiries.</li><li>Resource Management: Organize and maintain a library of sales and marketing resources (presentations, pricing sheets, media kits) for easy access by the sales team.</li></ul>4. Performance Analysis &amp; Reporting<ul><li>Analyze campaign performance against ROI metrics, providing actionable, data-driven insights for optimization and strategy refinement.</li><li>Weekly Reports: Prepare detailed weekly performance reports covering channel-specific KPIs, cost analysis (CPA/LTV/ROAS), and progress towards quarterly goals.</li><li>Audience Insights: Utilize web analytics and CRM data to identify new corporate audience segments and opportunities for segmentation refinement.</li></ul>5. Cross-Functional Collaboration<ul><li>Collaborate closely with sales teams to forecast demand and provide necessary marketing support throughout the sales cycle.</li><li>Partner with the product development team to align workshop offerings with market demand and emerging corporate event trends.</li><li>Communicate marketing results and strategies clearly to leadership, ensuring company-wide strategic alignment.</li></ul>Qualifications<ul><li>Education: Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li><li>Experience: Proven experience in B2B marketing (3+ years preferred), ideally within the e-commerce, events, or creative industry.</li><li>Technical Proficiency: Strong, demonstrable knowledge of key digital marketing tools (e.g., LinkedIn Ads, Google Ads, HubSpot, Salesforce, etc.).</li><li>Communication: Exceptional communication skills in English (written &amp; verbal), capable of crafting compelling business narratives.</li><li>Mindset: Creative approach coupled with a data-driven decision-making ability.</li></ul>&#304;&#351; T&uuml;r&uuml;: Tam zamanl&#305;Maa&#351;: ayl&#305;k 60.000,00TRY veya &uuml;zeriDeneyim:<ul><li>B2B Marketing: 3 y&#305;l (Zorunlu)</li></ul>Dil:<ul><li>English (Zorunlu)</li></ul>

B2B Marketing Specialist

Eczacıbaşı Holding

<div>
 
 
 Eczac&inodot;ba&scedil;&inodot; Holding
 
 
 
 
 
 
 Established by Dr. Nejat F. Eczac&inodot;ba&scedil;&inodot; in 1942, Eczac&inodot;ba&scedil;&inodot; Group is one of Turkey's leading industrial conglomerates, operating primarily in construction products, consumer products, healthcare, and natural resources sectors for both national and international markets. It has a total of 50 entities, including one foreign partnership, more than 13,500 employees also engaging in real estate development, natural resources, and information technology.
 
 
 
 
 
 
 What Do We Expect from Our New Team Member?
 
 
 <ul>
 <li>
 To contribute to the analysis and reporting processes that generate input for Group strategic planning,
 </li>
 <li>
 To coordinate and monitor the implementation of projects carried out at the Group level,
 </li>
 <li>
 To contribute the design of organizational strategies and evaluate their implementation results at the Business Unit level,
 </li>
 <li>
 To support to the periodic analysis of actual results, financial performance, and budget comparisons,
 </li>
 <li>
 To participate in feasibility studies for new investments and partnerships, and to take an active role in projects such as mergers &amp; acquisitions (M&amp;A) and initial public offerings (IPO),
 </li>
 <li>
 To analyze market trends, sector opportunities, and competition in order to support strategic decision-making,
 </li>
 <li>
 To prepare high-quality presentations and reports for the Board of Directors, and senior management.
 </li>
 <li>
 Develop forward-looking scenarios and risk assessments to strengthen organizational resilience and guide long-term strategy.
 </li>
 <li>
 Leverage advanced analytics, forecasting, and AI-driven insights to anticipate market dynamics, identify emerging opportunities, and enhance strategic decision-making.
 </li>
 </ul>
 
 
 
 
 
 You are exactly the person we are looking for!
 
 
 
 
 
 
 
 Your team is waiting for you!
 
 
 
 
 
 
 
 What Kind of Teammate Are We Looking For?
 
 
 <ul>
 <li>
 Graduated from universities with a major in economics, business, finance, or related engineering fields,
 </li>
 <li>
 1&ndash;3 years of relevant professional experience,
 </li>
 <li>
 Strong analytical thinking, strategic mindset, and problem-solving skills,
 </li>
 <li>
 Curious, detail-oriented, willing to specialize in strategic planning and investment-related projects, with the ability to generate insights from data,
 </li>
 <li>
 Strong interpersonal and stakeholder management skills, with the ability to work cross-functionally,
 </li>
 <li>
 Fluent in English (German is a plus),
 </li>
 <li>
 Proficient in MS Office applications (Excel, PowerPoint, Word),
 </li>
 <li>
 Residing in Istanbul.
 </li>
 </ul>
 
 
 
 
 
 &laquo;You should live your career, development, life and future at Eczac&inodot;ba&scedil;&inodot;!&raquo;
 
 
 
 
 
 
 
 What is here for you?
 
 
 
 You can continuously improve your personal, professional, and technical competencies by participating in our education programs that support you and your career,
 
 
 Opportunities for global opportunities and rotation among more than 120 international markets among more than 40 organizations can always knock on your door,
 
 
 At Eczac&inodot;ba&scedil;&inodot;, leave entitlements are calculated based on the employee's total work experience and come with your employment,
 
 
 We always applaud successes with different reward methods,
 
 
 With work models differentiated according to the nature of the job, you can take advantage of location-independent or hybrid work opportunities and determine your own working hours with flexible working hours,
 
 
 Being a mother or father at Eczac&inodot;ba&scedil;&inodot; is a privilege. Monthly nursery aid is provided to working mothers at Eczac&inodot;ba&scedil;&inodot;, and working fathers are entitled to 21 days of paternity leave. We are determined to ensure equal opportunities in employment,
 
 
 We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or seniority status
 
 #WeDoNotDifferentiateBetweenJobsForWomenAndMen.
 
 
</div>

Strategic Planning Specialist

DOME Istanbul

<div>
 
 
 Communications Specialist &ndash; DOME Istanbul
 
 
 
 
 Location:
 
 &nbsp;Porta Vadi Ka&gbreve;&inodot;thane, Istanbul, Turkey
 
 
 
 Work Type:&nbsp;
 
 Full-Time | Hybrid
 
 
 
 About Us
 
 
 
 DOME Istanbul is a dynamic and innovative company dedicated to excellence in communications, social media, and digital marketing. We foster a collaborative and inclusive work environment, encouraging growth and development for all employees. By offering creative and strategic solutions, we drive the digital growth of brands across various industries.
 
 
 
 Position Purpose
 
 
 
 As a Communications Specialist, you will support the execution of communication and social media strategies by creating engaging content, managing daily operations, and strengthening online communities. This role offers an excellent opportunity to gain hands-on experience in digital communications.
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Social Media &amp; Content Management
 </li>
 <li>
 Manage and update company&rsquo;s social media accounts.
 </li>
 <li>
 Assist in creating engaging content and maintaining the content calendar.
 </li>
 <li>
 Campaign Support &amp; Analysis
 </li>
 <li>
 Assist in implementing communication and social media campaigns.
 </li>
 <li>
 Monitor performance and prepare basic reports.
 </li>
 <li>
 Community Engagement
 </li>
 <li>
 Interact with followers, respond to inquiries, and build brand presence.
 </li>
 <li>
 Support reputation management and handle routine community interactions.
 </li>
 <li>
 Content Creation &amp; Trends
 </li>
 <li>
 Produce creative content aligned with brand tone.
 </li>
 <li>
 Stay updated with social media and communication trends.
 </li>
 </ul>
 
 
 Collaboration
 
 
 <ul>
 <li>
 Support influencer collaborations and cross-functional projects.
 </li>
 <li>
 Work closely with executives and managers on communication initiatives.
 </li>
 </ul>
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Communication, Marketing, or a related field.
 </li>
 <li>
 1&ndash;2 years of experience in social media management, communication, or digital marketing.
 </li>
 <li>
 Proficiency in social media tools and digital platforms.
 </li>
 <li>
 Good creative writing and communication skills.
 </li>
 <li>
 Strong organizational and time management abilities.
 </li>
 <li>
 Proficiency in Turkish and English.
 </li>
 </ul>
 
 
 Required Skills
 
 
 <ul>
 <li>
 Basic knowledge of SEO, content marketing, and digital advertising.
 </li>
 <li>
 Familiarity with graphic design and video editing tools (e.g., Adobe Creative Suite).
 </li>
 <li>
 Understanding of social media analytics tools.
 </li>
 <li>
 Willingness to learn and adapt to fast-paced projects.
 </li>
 </ul>
 
 
 What We Offer
 
 
 <ul>
 <li>
 A supportive and innovative work environment.
 </li>
 <li>
 Opportunities to work with leading brands across diverse industries.
 </li>
 <li>
 Career development opportunities and training.
 </li>
 <li>
 Comprehensive benefits including meal allowances, private health insurance, and shuttle services.
 </li>
 </ul>
 
 
 
 
 https://app.dover.com/apply/DOME%20Istanbul/39d47806-7727-4246-b742-4d5940475715?rs=42706078
 
</div>

Communications Specialist

Optimum7

<div>Paid Search Specialist

Pay Per Click Specialist

Location: Remote, TR 
Zen Media is the go-to B2B marketing and PR agency helping enterprise software, healthcare technology, professional services, and manufacturing brands stand out in competitive markets. By combining strategic content, leveraged media relations, and social amplification, we help clients influence discerning buyers, shorten sales cycles, and drive measurable ROI. Our work has been featured in leading publications such as Forbes, Fast Company, Ad Age, and The Wall Street Journal. 
Role Overview

We are seeking a PPC Specialist to plan, manage, and optimize paid media campaigns across Google Ads, Meta Ads, and other digital platforms. This role requires someone with ROI-focused thinking, strong reporting skills, and the adaptability to thrive in fast-moving digital environments. The ideal candidate is analytical yet creative, passionate about testing and optimizing campaigns that generate qualified leads, increase brand visibility, and deliver clear ROI for B2B clients. 
Key Responsibilities
<ul>
<li>Plan, launch, and manage ROI-driven PPC campaigns across Google Ads, Meta Ads, and LinkedIn platforms. 
</li>
<li>Optimize campaigns for lead generation, brand awareness, and conversion goals aligned with B2B client strategies. 
</li>
<li>Monitor key metrics (CTR, CPC, ROAS, conversion rates) and deliver clear, actionable performance reports. 
</li>
<li>Implement and manage Google Tag Manager (GTM) for conversion tracking and event setup. 
</li>
<li>Conduct keyword research, audience segmentation, and competitive analysis for precision targeting. 
</li>
<li>Test and refine ad copy, creative, bidding strategies, and targeting to improve performance. 
</li>
<li>Collaborate with account managers, content strategists, and creative teams to align PPC campaigns with broader B2B marketing and PR initiatives. 
</li>
<li>Stay current with industry trends, algorithm updates, and emerging platforms to maintain a competitive advantage.</li></ul> 


Qualifications
<ul>
<li>Fluency in English (written and spoken) at a professional level with excellent communication skills. 
</li>
<li>ROI-focused mindset with a proven ability to deliver measurable business results through PPC. 
</li>
<li>2&ndash;4 years of hands-on experience managing Google Ads and Meta Ads campaigns. 
</li>
<li>Strong reporting and data analysis skills, with experience turning performance metrics into insights. 
</li>
<li>Proficiency with Google Tag Manager (GTM) for tracking, events, and conversion optimization. 
</li>
<li>Quick learner, adaptive, and proactive in testing, experimenting, and scaling campaigns.</li> 
</ul>
It&rsquo;s a plus if you have:
<ul>
<li>Experience managing campaigns on LinkedIn Ads, TikTok Ads, or other emerging B2B ad platforms. 
</li>
<li>Google Ads or Meta Ads certifications. 
</li>
<li>Familiarity with Google Analytics 4 (GA4) and advanced attribution models. 
</li>
<li>Background in B2B marketing campaigns with long sales cycles and complex buyer journeys.</li> 
</ul>
What&rsquo;s Your Next Step?

If you are a data-driven marketer who thrives on turning clicks into measurable results, we&rsquo;d love to hear from you. At Zen Media, you&rsquo;ll work with forward-thinking B2B brands, contribute to high-visibility campaigns, and play a direct role in accelerating client growth and ROI. 
Still Unsure?

If you'd like to learn more about Zen Media before making your decision, we invite you to check out the links below:
<ul>
<li>Visit our website: https://zenmedia.com/ 
</li>
<li>Follow us on LinkedIn: https://www.linkedin.com/company/wearezenmedia</li></ul></div>

Paid Search Specialist/Pay Per Click Specialist

United International Pictures

<div>
 
 United International Pictures, a leading distributor of major theatrical releases for Paramount Pictures, Universal &amp; Disney Studios, is seeking a highly motivated and detail-oriented
 
 Trade Marketing Assistant/Specialist
 
 to join our marketing team.
 
 
 
 
 
 This role will be instrumental in supporting the strategic positioning and visibility of our film portfolio across various exhibition platforms and outdoor marketing initiatives.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 
 Exhibitor Branding:
 
 Support the development and execution of branding strategies with cinema exhibitors to ensure maximum in-theater presence and audience engagement.
 </li>
 <li>
 
 Relationship Management:
 
 Strengthen and maintain effective relationships with exhibitors to secure optimal visibility and positioning for each film release.
 </li>
 <li>
 
 Outdoor &amp; Experiential Marketing:
 
 Identify and coordinate participation in festivals, local events, and other outdoor platforms to enhance brand positioning and consumer touchpoints.
 </li>
 <li>
 
 Brand Asset Management:
 
 Coordinate the ordering of localized brand assets and promotional materials from global teams, and follow up on the full customization and delivery process, including customs clearance for Turkey.
 </li>
 <li>
 
 Event Branding &amp; Execution:
 
 Coordinate branding efforts for pre-screening events, premieres, and galas&mdash;ensuring cohesive visual identity and impactful on-site presence that aligns with the film&rsquo;s marketing strategy.
 </li>
 <li>
 
 Out-of-Home (OOH) Campaigns:
 
 Assist in the planning and implementation of OOH media activities as part of integrated marketing campaigns, working closely with media agencies and vendors.
 </li>
 <li>
 
 Cross-functional Coordination:
 
 Collaborate with internal departments and external partners to align trade marketing efforts with overall promotional strategies and film launch timelines including digital marketing actions such as social media support and digital content amplification.
 </li>
 </ul>
 
 
 &nbsp;
 
 
 
 
 Candidate Profile
 
 
 <ul>
 <li>
 1&ndash;3 years of relevant experience in trade marketing, brand activation, or media campaign execution (preferably in the film, media, FMCG, or related industries).
 </li>
 <li>
 Strong understanding of the exhibitor landscape and outdoor advertising opportunities.
 </li>
 <li>
 Fluency in English (written and spoken) is essential.
 </li>
 <li>
 Excellent organizational, communication, and project management skills.
 </li>
 <li>
 Demonstrated ability to work in a fast-paced, deadline-driven environment.
 </li>
 <li>
 A genuine passion for film and entertainment marketing is highly desirable.
 </li>
 </ul>
 
 
 &nbsp;
 
 
 
 
 Why Join United International Pictures?
 
 
 
 At UIP, you will be part of a globally respected organization that distributes some of the most iconic and successful films. We offer a dynamic and collaborative environment that values creativity, innovation, and a passion for cinema.
 
</div>

Trade Marketing Assistant/Specialist

Sisal Sans

<div>
 
 
 Digital Product Specialist / Senior Specialist
 
 
 
 Sisal Sans, established in partnership with Sisal S.p.A and Demir&ouml;ren Holding, is an organization that provides services in both the retail and digital sectors, authorized to carry out the games of chance in Turkey for 10 years in 2020.
 
 
 
 
 
 
 About the Role
 
 
 
 We are seeking a proactive and analytical Product Specialist to join our Digital Products team in the online gaming industry. This role will support the development and optimization of our digital product portfolio by collaborating closely with CRM, Digital Marketing, Creative &amp; Content, Customer Support, and Finance teams. This is a critical position requiring a combination of strategic thinking, strong communication skills, and hands-on product execution. The position reports to Digital Product Manager.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Coordinate and manage multiple product initiatives across web and mobile platforms
 </li>
 <li>
 Translate business needs into detailed product requirements and documentation,
 </li>
 <li>
 Assist in prioritizing features and maintaining the product roadmap aligned with business goals,
 </li>
 <li>
 Monitor key product KPIs regularly and actively contribute to performance improvement initiatives
 </li>
 <li>
 Support product testing, feedback collection, and iteration processes,
 </li>
 <li>
 Prepare clear and concise reports and presentations to communicate product updates and results,
 </li>
 <li>
 Collaborate with cross-functional stakeholders to ensure seamless project execution,
 </li>
 <li>
 Act proactively in customer support-related processes to identify improvement areas and ensure better user experience,
 </li>
 <li>
 Work closely with finance teams and follow up on invoicing and related operational processes
 </li>
 </ul>
 
 
 
 
 
 Required Qualifications
 
 
 <ul>
 <li>
 Minimum 4 years of experience in a product-focused role, ideally in web/mobile platforms,
 </li>
 <li>
 Bachelor&rsquo;s degree in Business, Engineering, Computer Science, or a related field,
 </li>
 <li>
 Strong analytical thinking and ability to solve complex problems in a structured manner,
 </li>
 <li>
 Excellent communication and interpersonal skills, with fluency in English (written and spoken),
 </li>
 <li>
 Proven ability to handle multiple projects and deadlines with high attention to detail,
 </li>
 <li>
 Proficiency in Excel and PowerPoint for reporting and presentation purposes,
 </li>
 <li>
 Self-driven and organized, capable of managing responsibilities with minimal supervision
 </li>
 </ul>
 
 
 
 
 
 Nice to Have
 
 
 <ul>
 <li>
 Experience or strong interest in online gaming or mobile gaming industries,
 </li>
 <li>
 Familiarity with tools such as Jira, Confluence, Figma, SAP, and similar,
 </li>
 <li>
 Understanding of customer journey mapping, A/B testing, or basic data analysis
 </li>
 </ul>
 
 
 
 
 &ldquo;Suitability for the job is the only criterion evaluated in the recruitment and employment. We provide candidates with equal opportunity without any discrimination.&rdquo;
 
 
 
 
 
 &ldquo;Please refer to https://sisalsans.com/tr/internal-kvkk to review our enlightenment notice on processing personal data pursuant to Law No. 6698 on Protection of Personal Data.&rdquo;
 
 
 
</div>

Digital Product Specialist / Senior Specialist

Alyors Group

<div>
 
 
 About Us
 
 
 
 
 
 
 We are a dynamic and fast-growing OTC company in Turkey, dedicated to improving health and well-being through
 
 food supplements, dermocosmetic products, and consumer medical devices
 
 . With a strong commitment to quality, innovation, and people-oriented values, we continue to expand our global reach and product portfolio.
 
 
 Our vision is to build a bridge between markets &mdash; delivering trusted health solutions that make a real difference in people&rsquo;s lives.
 
 
 
 
 
 
 Job Description
 
 
 
 
 
 
 As part of our
 
 International Markets Sales &amp; Marketing
 
 team, you will take an active role in expanding our overseas operations and driving sustainable business growth. The position offers flexibility in title and scope &mdash; from
 
 Specialist to Manager level
 
 , depending on experience.
 
 
 Your key responsibilities will include:
 
 <ul>
 <li>
 Taking part in strategic projects related to our
 
 future operations in India
 
 </li>
 <li>
 Developing and executing go-to-market strategies in India
 </li>
 <li>
 Conducting market research and monitoring competitive and regulatory trends
 </li>
 <li>
 Managing distributor and partner relations to ensure successful market performance
 </li>
 <li>
 Creating annual sales and marketing plans, setting targets, and tracking performance
 </li>
 <li>
 Coordinating marketing activities, campaigns, and participation in international fairs and exhibitions
 </li>
 <li>
 Collaborating closely with internal cross-functional teams to ensure alignment and operational efficiency
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 
 
 
 
 We are looking for highly motivated and internationally minded professionals who meet the following qualifications:
 
 <ul>
 <li>
 This position is
 
 open exclusively to Indian nationals residing in Turkey
 
 </li>
 <li>
 Bachelor&rsquo;s degree in
 
 Pharmacy, Business Administration, Economics, Biological Sciences, or related fields
 
 </li>
 <li>
 
 Advanced command of English
 
 (both written and spoken) is a must; a native speaker of Hindi or any other language is a strong asset
 </li>
 <li>
 
 Experience in sales, marketing, or export
 
 &mdash; preferably within the
 
 pharmaceutical, OTC, dermocosmetic, or consumer health sectors
 
 </li>
 <li>
 Excellent communication, relationship management, and analytical skills
 </li>
 <li>
 Ability to work effectively in multicultural and cross-functional environments
 </li>
 <li>
 Open to relocation and fully flexible to move to India to manage future operations, with no travel restrictions.
 </li>
 </ul>
 
 
 
 
 Join us and be part of a team that values innovation, integrity, and global collaboration.
 
</div>

International Markets, Sales & Marketing | Open to all levels depending on experience

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