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consumer marketing manager Jobs in Istanbul

consumer marketing manager

marketing specialist

MADAME COCO

<div>
 
 
 
 QUALIFICATIONS
 
 
 
 <ul>
 <li>
 Graduated from Marketing, Business Administration, or related departments,
 </li>
 <li>
 Minimum 3 years experience , preferably with retail or international brand experience,
 </li>
 <li>
 Excellent command of written and spoken English,
 </li>
 <li>
 Proficient in MS Office, Meta Business Suite, and other social media management tools,
 </li>
 <li>
 Strong understanding of the dynamics and algorithms of Instagram, TikTok, YouTube, X, and LinkedIn,
 </li>
 <li>
 Experienced in influencer marketing and actively following Reels and TikTok trends,
 </li>
 <li>
 Skilled in content creation, community management, campaign planning, and performance tracking,
 </li>
 <li>
 Analytical, creative, result-oriented, and a strong team player,
 </li>
 <li>
 Able to travel when required,
 </li>
 <li>
 Military service completed.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 JOB DESCRIPTION
 
 
 
 <ul>
 <li>
 Plan and execute in-store marketing activities and contribute to the preparation of annual campaign calendars,
 </li>
 <li>
 Develop social media strategies aligned with brand goals; plan the content calendar, manage posts, and regularly report performance,
 </li>
 <li>
 Coordinate with agencies and business partners; manage third-party agency processes and support budgeting and invoicing tasks,
 </li>
 <li>
 Analyze digital campaign performance and provide optimization and improvement recommendations,
 </li>
 <li>
 Identify store visual needs and create communication plans aligned with field targets,
 </li>
 <li>
 Conduct competitor and market analyses to generate valuable insights for the brand,
 </li>
 <li>
 Plan and manage the marketing operations for new store openings in coordination with relevant teams,
 </li>
 <li>
 Take an active role in innovative projects that contribute to the brand in line with the company&rsquo;s strategic goals.
 </li>
 </ul>
 
 
</div>

Marketing Specialist

Kärcher

<div>
 
 Department:
 
 Consumer Products &amp; Marketing
 
 
 
 Title:
 
 Marketing Senior Specialist
 
 
 
 Direct Report:
 
 Marketing Manager
 
 
 
 Level:
 
 Senior Specialist
 
 
 
 This Is How You WOW
 
 
 
 <ul>
 <li>
 Track emerging consumer trends, new marketing approaches, and tools to enhance go-to-market strategies.
 </li>
 <li>
 Marketing campaign development (not product marketing) -lead end-to-end campaign execution, from idea&amp;strategy development through to delivery, managing timelines, deliverables, and stakeholder expectations.
 </li>
 <li>
 Lead the planning, briefing agencies and creation and execution marketing campaigns across online, in-store and offline channels in line with brand positioning.
 </li>
 <li>
 Integrate onsite and offsite marketing resources focusing on customer experience journey.
 </li>
 <li>
 Analyse marketing campaign data and customer behavior to identify opportunities, optimize campaigns, and improve key operational metrics.
 </li>
 <li>
 Conduct market research, competitor analysis, and customer insight studies to support strategic decision-making and create actionable reports.
 </li>
 <li>
 Monitoring competition activities and market data&amp; taking necessary actions to optimize resource allocation to maximize marketing impact.
 </li>
 <li>
 Ensure full alignment of all campaigns with company strategy, driving both brand health and commercial performance for business and product groups.
 </li>
 <li>
 ROI analysis of the investments and taking the necessary decisions for continuation of investment.
 </li>
 <li>
 Create and maintain Shop-in-Shop/Pop-Up solutions, concepts support the brand-aligned design of Karcher Centers/Shops, Responsible for increase in the footfall for stores
 
 
 </li>
 </ul>
 
 It would be WOW if you would bring this in:
 
 
 
 <ul>
 <li>
 Having a bachelor's degree in related areas,
 </li>
 <li>
 At least 5 years of experience in marketing.
 </li>
 <li>
 Strong communication skills and problem-solving abilities.
 </li>
 <li>
 Data oriented and analytical skills.
 </li>
 <li>
 Knowledge and experience in trade marketing and brand marketing.
 </li>
 <li>
 Proficient written and verbal English skills.
 </li>
 <li>
 Experience working with agencies
 
 
 </li>
 </ul>
 
 Our K&auml;rcher WOW Package
 
 
 
 <ul>
 <li>
 Health &amp; Life Insurance,
 </li>
 <li>
 Meal Allowance (Ticket &amp; Canteen Services),
 </li>
 <li>
 Staff Discount on products,
 
 
 </li>
 </ul>
 
 So: Wanna WOW with us?
 
 
 
 Simply upload your resume online and leave your contact information. We look forward to getting to know you!
</div>

Senior Marketing Specialist

Barikat Grup

<div>
 
 Barikat is looking for a
 
 Digital Marketing Specialist
 
 to join our
 
 Marketing Department
 
 , based in
 
 Ankara or &Idot;stanbul
 
 .
 
 
 
 
 
 
 QUALIFICATIONS
 
 
 
 
 
 <ul>
 <li>
 
 3+ years
 
 of experience in digital marketing (B2B tech/cybersecurity experience is a plus).
 </li>
 <li>
 Hands-on with
 
 Google Ads
 
 (Search/Display/Video) and
 
 LinkedIn Ads
 
 : audience targeting, budget planning, bidding strategies, and optimization.
 </li>
 <li>
 Proficient in
 
 GA4
 
 ,
 
 Google Tag Manager
 
 , and
 
 Search Console
 
 for measurement, conversion setup (forms/phone/CTA),
 
 UTM
 
 governance, and reporting.
 </li>
 <li>
 Solid
 
 SEO
 
 knowledge (technical, on-page, off-page); able to run keyword research and create SEO content briefs.
 </li>
 <li>
 
 Email marketing
 
 and
 
 marketing automation
 
 (e.g., Mailchimp/HubSpot): segmentation, nurturing, and
 
 A/B testing
 
 .
 </li>
 <li>
 Familiar with
 
 CRM
 
 processes (e.g., Zoho); understands
 
 MQL/SQL
 
 definitions and lead routing.
 </li>
 <li>
 Content marketing and landing-page copywriting; basic
 
 HTML/CSS
 
 is a plus.
 </li>
 <li>
 KPI/metrics-driven; comfortable tracking
 
 CPL, CAC, ROAS, Conversion Rate
 
 , etc.
 </li>
 <li>
 Experienced in agency/vendor management and multi-stakeholder project coordination.
 </li>
 <li>
 Strong written and verbal
 
 Turkish/English
 
 communication skills.
 </li>
 </ul>
 
 
 
 
 
 JOB DESCRIPTION
 
 
 
 
 
 <ul>
 <li>
 Build and execute a
 
 digital marketing strategy
 
 and annual/quarterly plans aligned with Barikat&rsquo;s brand strategy.
 </li>
 <li>
 Own
 
 performance marketing
 
 : plan, launch, and optimize Google Ads &amp; LinkedIn Ads; manage budgets, bidding, and daily/weekly optimizations.
 </li>
 <li>
 Lead the
 
 SEO roadmap
 
 : coordinate technical fixes with the web team; plan the content calendar and backlink strategy.
 </li>
 <li>
 Contribute to
 
 web/landing page
 
 development: form flows, speed and
 
 UX
 
 improvements; run
 
 A/B tests
 
 .
 </li>
 <li>
 Set up end-to-end
 
 conversion tracking
 
 via GA4 &amp; GTM; build dashboards and deliver
 
 weekly/monthly performance reports
 
 by channel/campaign.
 </li>
 <li>
 Manage
 
 email automation
 
 (nurture flows, lead scoring, segmentation, personalization).
 </li>
 <li>
 Orchestrate corporate
 
 social media
 
 (especially LinkedIn), integrating organic and paid activities with a content calendar.
 </li>
 <li>
 Work closely with
 
 Sales &amp; Presales
 
 on target-account programs; focus on sourced/influenced
 
 pipeline
 
 and sales velocity.
 </li>
 <li>
 Plan and manage
 
 vendor marketing/MDF
 
 : applications, budget tracking; report
 
 ROI
 
 across events, campaigns, and content.
 </li>
 <li>
 Run the digital workstreams of
 
 webinars and in-person events
 
 : registration pages, reminders, and post-event nurturing.
 </li>
 <li>
 Manage
 
 agencies/tools/vendors
 
 : briefing, delivery, and quality assurance.
 </li>
 <li>
 Ensure compliance with
 
 KVKK
 
 , cookie policy, and opt-in management; keep digital assets up to date.
 </li>
 <li>
 Coordinate approval, publishing, and measurement workflows to maintain
 
 brand consistency
 
 .
 </li>
 </ul>
 
 
 
 
 For detailed information on how your personal data is processed, you can review our "Candidate Information Note" at the following link:
 
 
 https://www.barikat.com.tr/kvkk-bilgilendirme
 
</div>

Digital Marketing Specialist

Rollic

<div>
 
 Rollic is an Istanbul-based game developer and publisher.
 
 
 Founded in 2019 and acquired in October 2020 by Zynga, who joined the Take-Two roof as of May 2022.
 
 
 Rollic has over 3.5 billion downloads across its diverse portfolio of games and, thanks to an intensive development process utilizing a massive test pipeline, has a steady cadence of globally hit titles such as Color Block Jam, Timeline Up, Crowd Express: Boarding Puzzle, Hole People, and Knit Out, all of which have gained millions of downloads worldwide within a few months after their release.
 
 
 
 
 
 We are looking for
 
 Product Marketing Specialist
 
 ;
 
 
 
 
 
 
 Main Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Lead and execute data-driven product marketing strategies for Rollic&rsquo;s top-performing games and IP-based games, with a strong focus on the US market. Ensure full alignment with brand guidelines, product roadmaps, and partner expectations.
 </li>
 <li>
 Shape and implement IP marketing strategies, turning top-performing games into global IPs. Drive 360&deg; brand communications, ensuring consistent and impactful messaging across all channels.
 </li>
 <li>
 Leverage influencer marketing and social media expertise to boost awareness, engagement, and player acquisition.
 </li>
 <li>
 Act as the primary liaison between Rollic&rsquo;s internal teams, studios, and IP partners throughout development, ensuring expectations and brand standards are fully met.
 </li>
 <li>
 Manage day-to-day collaboration with Zynga teams, building strong, trust-based relationships.
 </li>
 <li>
 Partner with product, creative, and growth teams to continuously optimize marketing strategies and creative execution.
 </li>
 <li>
 Stay ahead of industry trends and competitor activities, providing insights that shape strategy and inspire teams.
 </li>
 <li>
 Embed a test&ndash;measure&ndash;learn mindset in all campaigns, ensuring every activation delivers measurable impact and actionable learnings.
 </li>
 <li>
 Plan, manage, and optimize marketing campaign budgets to maximize efficiency and ROI.
 </li>
 </ul>
 
 
 
 
 
 Desired Skills and Qualifications
 
 
 
 
 
 <ul>
 <li>
 Proven experience in brand marketing with a track record of successful, commercially impactful campaigns.
 </li>
 <li>
 Bachelor&rsquo;s Degree or equivalent in Business or related field.
 </li>
 <li>
 1+ years in mobile, product, or brand marketing.
 </li>
 <li>
 Data-driven marketer with the ability to turn insights into strategies.
 </li>
 <li>
 Experience managing cross-functional teams.
 </li>
 <li>
 Expertise in integrated marketing across paid, owned, and organic channels.
 </li>
 <li>
 Proven success in leading large-scale global campaigns, including ATL and TV productions.
 </li>
 <li>
 Strong project management skills with excellent attention to detail.
 </li>
 <li>
 Experience with influencer marketing.
 </li>
 <li>
 Excellent communication skills and comfortable presenting work.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Discover our perks and benefits:
 
 
 
 
 
 <ul>
 <li>
 Competitive salary to help you reach your highest potential
 </li>
 <li>
 Meal compensation
 </li>
 <li>
 Relocation support to Istanbul
 </li>
 <li>
 State-of-the-art equipment in your welcome package
 </li>
 <li>
 Gaming room &amp; lounge area to relax and recharge
 </li>
 <li>
 A pet-friendly office where your furry friends are welcome
 </li>
 <li>
 Gym area in the Rollic office
 </li>
 <li>
 Private health insurance
 </li>
 <li>
 24/7 online well-being &amp; mental health support
 </li>
 <li>
 Learning &amp; development via Take-Two&rsquo;s employee program
 </li>
 <li>
 A chance to take responsibility and improve your skills continuously.
 </li>
 </ul>
 
 
</div>

Product Marketing Specialist

Massimo medya

Massimo Media; yarat&#305;c&#305; kampanyalar, y&uuml;ksek d&ouml;n&uuml;&#351;&uuml;ml&uuml; dijital stratejiler ve global marka y&ouml;netimiyle b&uuml;y&uuml;yen g&uuml;&ccedil;l&uuml; bir yap&#305;d&#305;r. Ajans b&uuml;nyemizde markalar&#305; zirveye ta&#351;&#305;mak i&ccedil;in ekibimize kurumsal bak&#305;&#351; a&ccedil;&#305;s&#305;na sahip, analitik d&uuml;&#351;&uuml;nen ve sonu&ccedil; odakl&#305; bir Pazarlama Uzman&#305; ar&#305;yoruz.Sorumluluklar<ul><li>Marka stratejilerinin olu&#351;turulmas&#305; ve uygulanmas&#305;</li><li>T&uuml;m dijital mecralarda (Meta, Google, TikTok, LinkedIn vb.) reklam planlama, optimizasyon ve raporlama</li><li>Trend analizleri yaparak yarat&#305;c&#305; kampanya fikirleri geli&#351;tirmek</li><li>Ayl&#305;k performans raporlar&#305;n&#305; haz&#305;rlamak ve b&uuml;y&uuml;me stratejileri &ouml;nermek</li><li>Influencer, i&#351; ortaklar&#305; ve m&uuml;&#351;teri ekipleriyle profesyonel ileti&#351;im y&uuml;r&uuml;tmek</li><li>Reklam b&uuml;t&ccedil;elerinin do&#287;ru ve verimli y&ouml;netilmesi</li><li>CRM, e-ticaret ve sat&#305;&#351; kanallar&#305;yla uyumlu pazarlama ak&#305;&#351;lar&#305; olu&#351;turmak</li></ul>Aranan Nitelikler<ul><li>Ajans deneyimi veya g&uuml;&ccedil;l&uuml; marka y&ouml;netimi ge&ccedil;mi&#351;i</li><li>Google Ads, Meta Ads, TikTok Ads konusunda uzmanl&#305;k</li><li>Veri odakl&#305; &ccedil;al&#305;&#351;ma disiplini, raporlama becerisi</li><li>Y&uuml;ksek sorumluluk bilinci ve zaman y&ouml;netimi</li><li>Trendleri kovalayan de&#287;il, y&ouml;n veren bak&#305;&#351; a&ccedil;&#305;s&#305;</li><li>Stratejik ve yarat&#305;c&#305; d&uuml;&#351;&uuml;nme kabiliyeti</li><li>&#304;leri seviyede i&ccedil;erik ve reklam performans&#305; analizi</li><li>Tercihen &#304;ngilizce bilgisi</li></ul>&#304;&#351; T&uuml;r&uuml;: Tam zamanl&#305;, Staj S&ouml;zle&#351;me s&uuml;resi: 12 ayMaa&#351;: 5.000,00TRY - 70.000,00TRY ayl&#305;k

ASICS

<div>
 
 At ASICS, our philosophy &ldquo;Sound Mind, Sound Body&rdquo; shapes how we build meaningful connections with athletes and communities. As part of our growth journey in T&uuml;rkiye, we are looking for a dynamic Sports &amp; Influencer Marketing Specialist to strengthen our presence across the local sports ecosystem
 
 
 
 
 
 In this role, you will manage athlete and influencer partnerships end-to-end, oversee product seeding operations, execute field activations, and ensure alignment with global Sports Marketing standards.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Build strong, locally relevant narratives by leveraging deep knowledge of Turkish sports and entertainment culture.
 </li>
 <li>
 Develop and maintain networks with influencers, athletes, coaches, agents, teams, and internal stakeholders (Brand, Stores, Sales).
 </li>
 <li>
 Lead athlete and community activations, ensuring seamless execution even in geographies without direct brand support.
 </li>
 <li>
 Partner with internal teams to ensure athlete partnerships and activations align with product, marketplace, and brand strategies.
 </li>
 <li>
 Translate athlete insights and market trends into actionable sport marketing initiatives.
 </li>
 <li>
 Use global Sports Marketing tools to plan and execute activities in line with the seasonal brand calendar.
 </li>
 <li>
 Ensure all athlete/influencer engagements comply with internal guidelines and external regulations.
 </li>
 <li>
 Manage seasonal promo product orders and deliveries; coordinate packaging, shipment, and courier operations for athletes, influencers, federations and SpoMa partners.
 </li>
 <li>
 Monitor store and promotional stocks; track inventory flows and warehouse operations.
 </li>
 <li>
 Maintain accurate athlete and partner data; manage system updates, budgeting inputs, and reporting.
 </li>
 <li>
 Coordinate field activities with agencies, suppliers, and retailers to ensure alignment and timely execution.
 </li>
 <li>
 Prepare monthly and annual reports; track competitor activity and identify opportunities.
 </li>
 <li>
 Provide regular updates to Global Sports Marketing on athlete performance and partnership health.
 </li>
 </ul>
 
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing or related field; minimum 2 years of experience in Sports Marketing, Influencer Marketing, or similar areas.
 </li>
 <li>
 Strong passion for sports preferably an active runner.
 </li>
 <li>
 Well-organized, detail-oriented team player with strong communication skills.
 </li>
 <li>
 Inclusive, adaptable, solution-driven mindset and ability to operate in fast-paced environments.
 </li>
 <li>
 Proficiency in Microsoft Office, especially Excel and PowerPoint.
 </li>
 <li>
 Familiarity with ASICS brand and sports ecosystem is an advantage.
 </li>
 <li>
 Analytical thinker with the ability to translate insights into action.
 </li>
 <li>
 Experience working in multicultural business environments.
 </li>
 <li>
 Fluent in written and spoken English.
 </li>
 </ul>
 
 
</div>

Sports & Influencer Marketing Specialist

Amerikan Hastanesi

<div>
 
 GENERAL QUALIFICATIONS AND JOB DESCRIPTION
 
 
 
 
 
 
 
 
 
 
 
 Vehbi Ko&ccedil; Foundation Health Institutions is a group of nonprofit hospitals providing services affiliated to Ko&ccedil; Group, the only Turkish company on the Global Fortune 500 list. As American Hospital, American Medical Center, Ko&ccedil; University Hospital, Bodrum American Hospital, VetAmerican and Ko&ccedil; Health, we provide services under the same roof of Vehbi Ko&ccedil; Foundation Health Institutions as known as Ko&ccedil; Healthcare.
 
 
 We know that our human resources are our most valuable asset, and we are constantly making investments to increase our qualified human resources. We provide reliable, transparent and comprehensive diagnosis, treatment and care services with the same quality to more than 500,000 patients every year with the clinical path, guidelines and instructions we have determined. We are excited that new members will join our institutions, where the employee loyalty index is increasing every year. We are looking for a " International Marketing &ndash; Digital Marketing Specialist " to take a position in the Marketing Department of Ko&ccedil; Healthcare.
 
 
 
 
 
 
 General Qualifications
 
 
 <ul>
 <li>
 Minimum 3 years of experience in digital marketing area.
 </li>
 <li>
 Work experience in the healthcare ecosystem is a plus.
 </li>
 <li>
 Excellent command of written and spoken English.
 </li>
 <li>
 Excellent command of Microsoft Office applications.
 </li>
 <li>
 Exceptional interpersonal skills including written and verbal communication skills.
 </li>
 <li>
 Strong knowledge of media, digital marketing and website content management.
 </li>
 <li>
 Strong analytical and problem-solving skills.
 </li>
 <li>
 Strong sense of responsibility and teamwork, resistance to stress, self-motivated, results oriented.
 </li>
 <li>
 Proven project management skills with the ability to successfully manage multiple projects and reports across multiple teams.
 </li>
 <li>
 Extensive knowledge about media planning and reporting.
 </li>
 <li>
 Good understanding of digital content analytical metrics.
 </li>
 <li>
 Having knowledge about web technologies such as CMS, SEO, CDN, Analytics, Behavioral Targeting, Insight Search, User Experience.
 </li>
 </ul>
 
 
 
 
 
 Job Description
 
 
 <ul>
 <li>
 Coordinating creative and digital media agencies.
 </li>
 <li>
 Reviewing and revising the hospitals and medical centers&rsquo; digital marketing materials for various regions.
 </li>
 <li>
 Planning and executing day to day marketing operations in terms of digital media and reporting them regularly.
 </li>
 <li>
 Managing effective Lead Generation and Lead Management activities.
 </li>
 <li>
 Setting up new subdomain and sub web pages in local languages for the target markets
 </li>
 <li>
 Managing and optimizing all digital ad operations such as performance ads, SEO processes, website CMS management.
 </li>
 </ul>
 
 
</div>

International Marketing – Digital Marketing Specialist

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Sports & Influencer Marketing Specialist

International Marketing – Digital Marketing Specialist