brand manager

corporate sales manager

marketing manager

product manager

sales manager

strategy manager

Takeda Pharmaceuticals

<div>By clicking the &ldquo;Apply&rdquo; button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda&rsquo;s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.<h2 class="jobSectionHeader">
Job Description</h2>
Job Purpose
The Business Intelligence &amp; Strategy Manager is responsible for leading all in-market and to-market sales analytics, commercial excellence processes, and strategic reporting across the organization. This role will drive the digitalization of reporting systems, deliver continuous insights through advanced analytics and market research, and provide strategic guidance to business units. As a key strategic partner, the manager will influence decision-making at the leadership level and foster a data-driven culture across functions.
Role Core Responsibilities &amp; Accountabilities<ul><li>
Lead and own performance tracking, reporting, and automation of reporting systems; continuously seek cutting-edge technological solutions to enhance operational efficiency.</li><li>
Champion digital transformation initiatives and embed global best practices into local operations.</li><li>
Generate market and business insights through analytics and research to support high-quality decision-making.</li><li>
Conduct total and operating market analyses; lead monthly performance meetings with GM and Business Unit Directors.</li><li>
Deliver BU-specific reports and insights to enable insight-to-action frameworks and drive commercial impact.</li><li>
Partner with finance and business units during annual planning and monthly demand reviews; provide market assumptions and strategic input.</li><li>
Design and coordinate all market research activities, including primary research in collaboration with marketing teams.</li><li>
Build initial forecast models and lead launch strategy discussions for pipeline products; support long-range forecasting and trend analysis.</li><li>
Support launch excellence and brand planning processes across all brands.</li><li>
Lead sales and stock analysis/reporting processes, including retail and hospital channels.</li><li>
Monitor stock levels and proactively identify stock-out risks; ensure timely reporting and mitigation.</li><li>
Conduct daily sales vs. target comparisons and variance analyses; report performance at regional and national levels.</li><li>
Prepare allocation analyses tailored to commercial needs, especially during price increase periods.</li><li>
Oversee pricing and financial control, including:<ul><li>
Reviewing price difference requests and identifying discrepancies.</li><li>
Managing return and price difference accounts with transparency.</li><li>
Verifying tender discounts and preparing financial risk reports.</li></ul></li><li>
Act as Turkey&rsquo;s &ldquo;Tender Champion&rdquo;, leading global tender and ordering processes.</li><li>
Serve as Project Management Officer (PMO) for strategic initiatives; lead cross-functional project coordination.</li><li>
Lead brand team setup and coordination across departments.</li><li>
Define and maintain SOPs and ways of working for BI processes.</li><li>
Own omnichannel campaign analytics and lead marketing mix modeling to assess channel impact and optimize investments.</li></ul>
Role Mandatory Responsibilities
<ul><li>Adhere to Takeda&rsquo;s Information Security and Technology Use policies.</li><li>
Serve as a Quality Ambassador by promptly reporting any product-related concerns to the Quality team.</li><li>
Uphold integrity and ethical conduct in alignment with Takeda&rsquo;s values (Takeda-ism).</li><li>
Complete all mandatory trainings and ensure team compliance with relevant policies and procedures.</li><li>
Lead by example in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team.</li><li>
Proactively raise compliance or ethical concerns through appropriate Takeda reporting channels</li></ul>
Job Dimension<ul><li>
OPEX responsibility: Yes</li><li>
Financial Responsibility: Yes</li><li>
Volume Impact: Yes</li><li>
Revenue Impact: Yes</li></ul>
If yes, please explain the impact (Max 30 words): Directly influences strategic planning, commercial performance, and financial risk mitigation through data-driven leadership and cross-functional collaboration.
Role required Qualifications &amp; Capabilities<ul><li>
Education: Graduate degree in Business Administration, Economics, or Engineering. MBA or MA will be a plus</li><li>
Experience: Minimum 5 years in Commercial Excellence, Business Intelligence, Consultancy, or Project Management. Experience in pharma or healthcare industry is a strong plus.</li><li>
Language: Fluent in English (written and verbal); Turkish proficiency.</li><li>
Certifications: Project Management certification (e.g., PMP) is a plus.</li><li>
Digital &amp; Technology: Advanced proficiency in MS Office, Power BI, and analytical tools. Experience with CRM platforms, data visualization, and forecasting tools is highly desirable.</li><li>
Team Leadership: Experience in leading and developing high-performing teams is a strong plus.</li></ul>
Capabilities &amp; Behaviors:<ul><li>
Strong analytical, digital, and problem-solving skills</li><li>
Strategic thinking and systems mindset</li><li>
Agility and ability to lead in evolving environments</li><li>
Stakeholder management and cross-functional collaboration</li><li>
Change leadership and influence across levels</li><li>
Coaching mindset and talent enablement for the BI team</li><li>
Innovation in learning design and delivery</li><li>
Cultural sensitivity and adaptability in a global organization</li></ul><h2 class="jobSectionHeader">
Locations</h2>
Istanbul, Turkey<h2 class="jobSectionHeader">
Worker Type</h2>
Employee<h2 class="jobSectionHeader">
Worker Sub-Type</h2>
Regular<h2 class="jobSectionHeader">
Time Type</h2>
Full time</div>

BI & Strategy Manager

Tatilsepeti

<div>
 
 
 About the Role
 
 
 
 As one of Turkey&rsquo;s leading online travel brands, Tatilsepeti is looking for a visionary Brand
 
 
 Manager to lead our brand strategy, elevate our market presence, and drive integrated
 
 
 communication projects across multiple channels.
 
 
 This role reports directly to the Marketing Director and is responsible for shaping the brand
 
 
 perception, managing strategic campaigns, and overseeing the marketing budget in line with
 
 
 the company&rsquo;s growth and profitability targets.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Develop, implement, and analyze the annual marketing strategy and integrated campaign calendar,
 </li>
 <li>
 Create compelling communication projects to strengthen the brand identity and perception,
 </li>
 <li>
 Manage influencer partnerships, digital collaborations, social media strategy, and content planning,
 </li>
 <li>
 Design and execute integrated campaigns across TV, digital, print, outdoor, and other relevant media channels,
 </li>
 <li>
 Plan product launches and collaborate closely with sales, CRM, and operational teams,
 </li>
 <li>
 Lead agency and supplier coordination for creative, media, and production needs,
 </li>
 <li>
 Conduct market research and competitive analysis to position the brand effectively,
 </li>
 <li>
 Manage and report on the overall marketing budget, ensuring efficient allocation and ROI,
 </li>
 <li>
 Align all marketing initiatives with the company&rsquo;s profitability and brand growth objectives.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Business Administration, Communications, or a
 </li>
 <li>
 related field,
 </li>
 <li>
 Minimum 9 years of experience in marketing or brand management, preferably in
 </li>
 <li>
 tourism, e-commerce, or service sectors,
 </li>
 <li>
 Proven expertise in ATL, BTL, and digital campaign management,
 </li>
 <li>
 Strong background in brand strategy, communication planning, and content creation,
 </li>
 <li>
 Experience in budget and team management, with strong leadership and project
 </li>
 <li>
 coordination skills,
 </li>
 <li>
 Excellent analytical thinking and creative problem-solving abilities,
 </li>
 <li>
 Strong communication and stakeholder management capabilities,
 </li>
 <li>
 Fluent in Turkish; proficiency in English is preferred.
 </li>
 </ul>
 
 
 
 
 
 What We Offer
 
 
 <ul>
 <li>
 A key role in one of Turkey&rsquo;s most recognized travel brands,
 </li>
 <li>
 An inspiring and collaborative work environment,
 </li>
 <li>
 Hybrid work model and flexible structure,
 </li>
 <li>
 Exclusive holiday discounts and career development opportunities,
 </li>
 <li>
 A chance to shape the future of Tatilsepetis brand journey.
 </li>
 </ul>
 
 
 
 
 Ready to build the future of travel branding with us?
 
 
 Apply now and be part of our journey! ✈️
 
</div>

Brand Manager

Şişecam

<div>
 
 
 Sisecam was founded in 1935
 
 
 to establish Turkey&rsquo;s glass industry in line with the vision of
 
 
 Mustafa Kemal Atat&uuml;rk, a great leader respected worldwide. Today, Sisecam is a major global player in the fields of glass and chemicals
 
 
 . Sisecam is the only global company
 
 
 operating in all core areas of glass production &ndash;
 
 
 including flat glass, glassware, glass packaging, and glass fiber. Currently, Sisecam ranks among the world&rsquo;s top two manufacturers of glassware and the top five producers of glass packaging and flat glass.
 
 
 Sisecam
 
 
 is one of the three largest soda ash producers in the world
 
 
 and
 
 
 the world leader in chromium chemicals.
 
 
 
 
 
 
 
 Sisecam plays a leading role in the
 
 
 
 flat glass
 
 
 
 ,
 
 
 glasswar
 
 e,
 
 glass packagin
 
 g,
 
 chemicals, automotive, glass fiber, mining, energ
 
 y
 
 
 
 an
 
 d
 
 recyclin
 
 g
 
 
 
 business lines. Sisecam operates production facilities in Germany, Italy, Bulgaria, Romania, Slovakia, Hungary, Bosnia-Herzegovina, Russia Federation, Georgia, Ukraine, Egypt, India, and the USA in addition to Turkey.
 
 
 
 
 
 
 
 Sisecam who takes firm steps towards its goal of becoming one of the world's top 3 manufacturers in its main fields of activity
 
 
 , with its competent human resources and smart technologies, and uninterruptedly continues to transform its digital infrastructure and culture by considering the future necessities. Sisecam who ha
 
 s
 
 
 
 90 years of experience, more than 24 thousand employees, production activities in
 
 
 14 countries on four continents, and a sales network of more tha
 
 n
 
 
 
 150 countri
 
 es
 
 , continues its growth journey in line with its
 
 
 "Global Excellen
 
 ce
 
 " strategy and wit
 
 h
 
 
 
 an inclusive approach that supports the development of company's entire ecosystem. Sisecam takes responsibility fo
 
 
 r protecting the planet, empowering society and transforming life with its CareForNext strate
 
 gy
 
 
 
 , which is compliant with and centered around the United Nations Sustainable Development Goals. Sisecam uses all its experience and competencies to promote sustainable development in every aspect.
 
 
 
 
 
 
 We are looking for an "
 
 Investments and Business Development Manager&rdquo;
 
 to take part in &Scedil;i&scedil;ecam Headquarters &ndash; Strategy Function in Tuzla / Istanbul. The ideal candidate would have the following qualifications:
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business Administration, Economics, or Industrial/Management Engineering
 </li>
 <li>
 MBA or Master's Degree in Finance or in related areas would be an asset
 </li>
 <li>
 Minimum 6 years of experience in corporate strategy, corporate finance, investment banking, management consulting or related fields
 </li>
 <li>
 Strong strategic thinking, financial statement analysis, financial modeling and valuation skills
 </li>
 <li>
 Proven project and people management skills, with the ability to lead multiple workstreams and deliver high-quality results on time.
 </li>
 <li>
 Strong analytical and problem-solving abilities, with a proactive mindset and attention to detail in complex business cases.
 </li>
 <li>
 Adaptable and fast learner, capable of working independently or in teams within dynamic, fast-paced environments.
 </li>
 <li>
 Strong interpersonal, written, and verbal communication skills both in Turkish and English
 </li>
 <li>
 Strong working knowledge in MS Office applications
 </li>
 </ul>
 
 
 
 
 
 Job Description
 
 
 
 
 
 <ul>
 <li>
 Leading investment specialist and business case specific multi-functional project teams efficiently
 </li>
 <li>
 Managing end-to-end feasibility studies of all strategic investments (new business areas, greenfield, brownfield investments, M&amp;As) from idea stage to decision stage by working on a project-based approach and by leading a cross-functional team from relevant functions at &Scedil;i&scedil;ecam and other stakeholders
 </li>
 <li>
 Building financial valuation models, customizing them for each specific business case and reporting in a feasibility business case report for top management
 </li>
 <li>
 Working on location selection studies for greenfield/brownfield projects in collaboration with investment promotion agencies of target countries/regions
 </li>
 <li>
 Researching and evaluating opportunities for organic and inorganic growth in line with &Scedil;i&scedil;ecam&rsquo;s growth strategy, helping create both the corporate strategy &amp; investment strategy of the company and carrying out studies and preparing reports that will enable thorough decision-making
 </li>
 <li>
 Creating business models for new business areas, evaluating new business opportunities, conducting studies with investment banks
 </li>
 <li>
 Managing acquisition, merger, and divestiture projects by working on all phases of the transaction process from origination, deal structuring, negotiation, documentation
 </li>
 <li>
 Coordinating and managing due diligence processes within M&amp;A projects
 </li>
 <li>
 Managing post-merger integration projects
 </li>
 <li>
 Making postmortem analyzes of strategic investments, carrying out analyzes and studies that will improve investment management processes within &Scedil;i&scedil;ecam
 </li>
 </ul>
 
 
 
</div>

Investment & Business Development Manager

Eureko Sigorta

<div>
 
 
 About the Role
 
 
 
 We are seeking a dynamic
 
 Brand Manager
 
 to lead and execute our brand and marketing strategies. This role is key to building our reputation, strengthening brand awareness, and ensuring consistent, engaging communication with customers and stakeholders.
 
 
 If you would like to be part of an
 
 award-winning &amp; pioneering team
 
 that blends creativity with strategy and delivers results, this role gives you the opportunity to shape a brand that puts customers at the heart of its strategy.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 
 
 Brand &amp; Marketing
 
 
 <ul>
 <li>
 Work with marketing team on developing and executing integrated brand strategies to strengthen awareness and preference, from brand identity to all customer touchpoints.
 </li>
 <li>
 Plan and manage campaigns across all media platforms including digital and social.
 </li>
 <li>
 Manage
 
 creative agency relationships
 
 to ensure timely delivery of high-quality campaigns and materials.
 </li>
 <li>
 Develop social media strategy &amp; related assets, ensuring content is engaging, aligned with brand voice.
 </li>
 <li>
 Ensure consistency in
 
 storytelling
 
 across all customer and brand touchpoints.
 </li>
 <li>
 Monitor market trends, customer insights, and competitor activities to identify opportunities.
 </li>
 <li>
 Work closely with the
 
 Digital Marketing &amp; Customer Experience teams for initiatives (chatbot, customer touchpoints, digital sales campaigns)
 
 to align brand activities with digital platforms and customer journey improvements.
 </li>
 </ul>
 
 
 
 
 
 Customer Understanding &amp; Research
 
 
 <ul>
 <li>
 Conduct market research and analyze customer behavior to generate insights.
 </li>
 <li>
 Translate research findings &amp; all kinds of relevant customer data into actionable strategies that drive engagement and growth.
 </li>
 <li>
 Monitor customer journeys and identify pain points/opportunities for improvement.
 </li>
 </ul>
 
 
 
 
 
 Budget &amp; Reporting
 
 
 <ul>
 <li>
 Own and manage the
 
 brand &amp; marketing budget
 
 , ensuring efficient allocation of resources.
 </li>
 <li>
 Provide regular reports to management on budget allocation.
 </li>
 </ul>
 
 
 
 
 
 Qualifications &amp; Skills
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business, Industrial Engineering or related field.
 </li>
 <li>
 
 5+ years of experience
 
 in brand management and campaign execution (preferably in FMCG/retail)
 </li>
 <li>
 Proven experience in
 
 managing agencies, social media, and multi-channel campaigns.
 
 </li>
 <li>
 Strong
 
 storytelling and presentation skills
 
 (both in English and Turkish).
 </li>
 <li>
 Experience in
 
 market research and customer understanding.
 
 </li>
 <li>
 Excellent stakeholder management and leadership skills.
 </li>
 <li>
 Analytical mindset with ability to translate insights into action.
 </li>
 <li>
 Creative, proactive, and able to manage multiple projects simultaneously.
 </li>
 </ul>
 
 
 
 
 
 Eureko Sigorta&rsquo;da f&inodot;rsat e&scedil;itli&gbreve;i &ouml;nceli&gbreve;imizdir.
 
 
 
 
 T&uuml;m adaylar&inodot;m&inodot;z&inodot; cinsiyet, medeni durum, ya&scedil;, dil, din, &inodot;rk veya siyasi g&ouml;r&uuml;&scedil; gibi &ouml;zelliklerini dikkate almadan, &scedil;irketimizin yetkinlik ihtiya&ccedil;lar&inodot;na g&ouml;re de&gbreve;erlendirip, adil ve e&scedil;it f&inodot;rsat sa&gbreve;layan bir i&scedil;veren olma prensibini benimseriz.
 
 
 
 
</div>

BSH Ev Aletleri Türkiye

<div>
 
 You think it&rsquo;s time for something different? Then you are at the right place! You will be working in an exciting, international environment and contributing personally to the company&rsquo;s success. Expect exciting projects and versatile tasks, such as;
 
 
 
 
 
 
 Your tasks
 
 
 <ul>
 <li>
 Defining and co-leading the overall Business Unit strategy together with the Business Unit leadership team
 </li>
 <li>
 Driving and contributing to strategic initiatives, commitment projects and value creation plans for the region
 </li>
 <li>
 Steering and optimizing the category regarding the fulfillment of market share, turnover &amp; profitability targets
 </li>
 <li>
 Ensuring overall business success by tracking of execution of strategy in the region
 </li>
 <li>
 Securing alignment between Product Management and Brand &amp; Sell-through Management to achieve a comprehensive and integrated BU approach
 </li>
 </ul>
 
 
 
 
 
 Your profile
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business Administration and/or Engineering from a reputable university, MBA preferred
 </li>
 <li>
 Minimum 5 years of experience in either strategy, sales or marketing in consumer goods/electronics, FMCG or management consulting industries
 </li>
 <li>
 Experienced in management of a category/brand/sales strategy across different countries
 </li>
 <li>
 Excellent leadership, communication and general business skills; proven ability to manage a category holistically
 </li>
 <li>
 Excellent in data analytics and presentation skills for senior executive levels
 </li>
 </ul>
 
 
 
 
 
 Benefits
 
 
 <ul>
 <li>
 Flexible working hours schemes and diverse career opportunities
 </li>
 <li>
 Individual development programs and international perspectives
 </li>
 <li>
 Modern healthcare services
 </li>
 </ul>
 
 
</div>

Business Development Executive

<div>By clicking the &ldquo;Apply&rdquo; button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda&rsquo;s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.<h2 class="jobSectionHeader">
Job Description</h2>
Job Purpose
The Portfolio Brand Manager is accountable for the brand strategy and full P&amp;L responsibility, leading both strategic and operational marketing for assigned brands. By integrating market insights, customer needs, and cross-functional expertise, this role drives business performance and delivers patient-centered value. The Portfolio Brand Manager ensures long-term brand success through strong cross-functional leadership across Sales, Medical, Market Access, Finance, DD&amp;T and other key functions, supported by digital acumen and strategic &amp; agile decision-making &mdash; all in alignment with Takeda&rsquo;s mission and values.
Role Core Responsibilities &amp; Accountabilities<ul><li>
Develop and execute the integrated brand strategy, ensuring alignment across all channels and stakeholder touchpoints.</li><li>
Own the strategic and operational Brand Plans at utmost innovation &amp; quality, including segmentation, targeting, positioning, value proposition, and omnichannel engagement &amp; new ways of working.</li><li>
Leverage market and customer insights to identify unmet needs, drive growth, and differentiate from competitors.</li><li>
Maximizing the time on territory to better understand the customer &amp; patient journeys in real life.</li><li>
Design and implement data-driven Brand campaigns to strengthen HCP engagement and brand loyalty.</li><li>
Drive brand performance and impact, aligning initiatives with short-, mid-, and long-term business objectives &amp; delivering best practices within Takeda Global.</li><li>
Lead cross-functional execution, collaborating with Sales, Medical, Market Access, Regulatory, E&amp;C &amp; Legal,DD&amp;T and other key teams.</li><li>
Champion the voice of the customer (VOC) by integrating KOL input, field insights, and market research into brand planning / execution processes.</li><li>
Build and maintain trusted partnerships with HCPs and professional organizations to enhance brand advocacy &amp; company reputation inline w PTRB approach.</li><li>
Co-develop innovative, compliant customer engagement tools and materials tailored to everchanging stakeholder needs.</li><li>
Oversee omnichannel content strategy, including digital, CRM, SEO, social media, and field force integration.</li><li>
Partner with Sales on implementation, including joint field visits, training, and performance feedback loops.</li><li>
Manage forecasting, budgeting, and resource allocation to maximize ROI and ensure brand health inline with the lifecycle expectations.</li><li>
Act as the internal brand ambassador, ensuring cross-functional alignment and engagement with brand priorities.</li><li>
Lead and motivate cross-functional brand teams, driving accountability and timely delivery of key milestones at the utmost quality .</li><li>
Support launch excellence for new products or indications, ensuring full readiness across the value chain.</li></ul>
Role Mandatory Responsibilities
<ul><li>Adhere to Takeda&rsquo;s Information Security and Technology Use policies.</li><li>
Serve as a Quality Ambassador by promptly reporting any product-related concerns to the Quality team.</li><li>
Uphold integrity and ethical conduct in alignment with Takeda&rsquo;s values (Takeda-ism).</li><li>
Complete all mandatory trainings and ensure team compliance with relevant policies and procedures.</li><li>
Lead by example in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team.</li><li>
Proactively raise compliance or ethical concerns through appropriate Takeda reporting channels.</li></ul>
Job Dimension
OPEX responsibility: Yes
Financial Responsibility: Yes
Volume Impact: Yes
Revenue Impact: Yes
If yes, please explain the impact (Max 30 words): Owns brand P&amp;L, manages marketing budgets and forecasts, and drives volume and revenue growth through brand strategy and market execution.
Role required Qualifications &amp; Capabilities
Qualifications<ul><li>
Bachelor&rsquo;s degree required; Master&rsquo;s (MBA or Life Sciences) preferred.</li><li>
Solid Experience in brand strategy, lifecycle management, and multichannel marketing.</li><li>
Strong background in KOL management, customer segmentation, and market insight generation.</li><li>
Experience working in a matrix, cross-cultural, and cross-functional environment, ideally in a regional or global setup.</li><li>
Proven ability to operate with agility in dynamic market environments, especially in launch or transformation settings.</li><li>
Fluency in English and Turkish.</li><li>
Excellent communication, presentation, and analytical skills.</li><li>
Strong digital acumen; experience with SEO, CRM, omnichannel, and digital content development.</li><li>
Budget ownership experience; sound financial understanding of OPEX and profitability drivers.</li><li>
Completed military service (for male candidates).</li><li>
Valid B-class driver&rsquo;s license; ability to travel.</li></ul>
Capabilities<ul><li>
Lead: Takes accountability and influences without authority across internal and external stakeholders.</li><li>
Innovate / Tech Savviness: Uses data and pioneer technology to unlock new opportunities for brand growth and customer engagement.</li><li>
Comply: Acts ethically and ensures full adherence to legal, regulatory, and compliance standards.</li><li>
Communicate: Crafts clear, impactful messages tailored to diverse audiences, from HCPs to senior leadership.</li><li>
Think Strategically: Makes insight-driven decisions that align with long-term brand goals.</li><li>
Inspire: Builds alignment and momentum around a compelling brand vision.</li><li>
Focus: Prioritizes high-value initiatives and consistently delivers strong results.</li><li>
Develop: Strengthens organizational marketing capabilities and nurtures talent.</li><li>
Collaborate: Leads cross-functional alignment to drive cohesive and effective execution.</li><li>
Adapt: Champions innovation and guides teams through change in a dynamic environment.</li></ul><h2 class="jobSectionHeader">
Locations</h2>
Istanbul, Turkey<h2 class="jobSectionHeader">
Worker Type</h2>
Employee<h2 class="jobSectionHeader">
Worker Sub-Type</h2>
Regular<h2 class="jobSectionHeader">
Time Type</h2>
Full time</div>

Portfolio Brand Manager (HAE & Transplant)

<div>By clicking the &ldquo;Apply&rdquo; button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda&rsquo;s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.<h2 class="jobSectionHeader">
Job Description</h2>
Job Purpose
The Portfolio Brand Manager is accountable for the brand strategy and full P&amp;L responsibility, leading both strategic and operational marketing for assigned brands. By integrating market insights, customer needs, and cross-functional expertise, this role drives business performance and delivers patient-centered value. The Portfolio Brand Manager ensures long-term brand success through strong cross-functional leadership across Sales, Medical, Market Access, Finance, DD&amp;T and other key functions, supported by digital acumen and strategic &amp; agile decision-making &mdash; all in alignment with Takeda&rsquo;s mission and values.
Role Core Responsibilities &amp; Accountabilities<ul><li>
Develop and execute the integrated brand strategy, ensuring alignment across all channels and stakeholder touchpoints.</li><li>
Own the strategic and operational Brand Plans at utmost innovation &amp; quality, including segmentation, targeting, positioning, value proposition, and omnichannel engagement &amp; new ways of working.</li><li>
Leverage market and customer insights to identify unmet needs, drive growth, and differentiate from competitors.</li><li>
Maximizing the time on territory to better understand the customer &amp; patient journeys in real life.</li><li>
Design and implement data-driven Brand campaigns to strengthen HCP engagement and brand loyalty.</li><li>
Drive brand performance and impact, aligning initiatives with short-, mid-, and long-term business objectives &amp; delivering best practices within Takeda Global.</li><li>
Lead cross-functional execution, collaborating with Sales, Medical, Market Access, Regulatory, E&amp;C &amp; Legal,DD&amp;T and other key teams.</li><li>
Champion the voice of the customer (VOC) by integrating KOL input, field insights, and market research into brand planning / execution processes.</li><li>
Build and maintain trusted partnerships with HCPs and professional organizations to enhance brand advocacy &amp; company reputation inline w PTRB approach.</li><li>
Co-develop innovative, compliant customer engagement tools and materials tailored to everchanging stakeholder needs.</li><li>
Oversee omnichannel content strategy, including digital, CRM, SEO, social media, and field force integration.</li><li>
Partner with Sales on implementation, including joint field visits, training, and performance feedback loops.</li><li>
Manage forecasting, budgeting, and resource allocation to maximize ROI and ensure brand health inline with the lifecycle expectations.</li><li>
Act as the internal brand ambassador, ensuring cross-functional alignment and engagement with brand priorities.</li><li>
Lead and motivate cross-functional brand teams, driving accountability and timely delivery of key milestones at the utmost quality .</li><li>
Support launch excellence for new products or indications, ensuring full readiness across the value chain.</li></ul>
Role Mandatory Responsibilities
<ul><li>Adhere to Takeda&rsquo;s Information Security and Technology Use policies.</li><li>
Serve as a Quality Ambassador by promptly reporting any product-related concerns to the Quality team.</li><li>
Uphold integrity and ethical conduct in alignment with Takeda&rsquo;s values (Takeda-ism).</li><li>
Complete all mandatory trainings and ensure team compliance with relevant policies and procedures.</li><li>
Lead by example in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team.</li><li>
Proactively raise compliance or ethical concerns through appropriate Takeda reporting channels.</li></ul>
Job Dimension
OPEX responsibility: Yes
Financial Responsibility: Yes
Volume Impact: Yes
Revenue Impact: Yes
If yes, please explain the impact (Max 30 words): Owns brand P&amp;L, manages marketing budgets and forecasts, and drives volume and revenue growth through brand strategy and market execution.
Role required Qualifications &amp; Capabilities
Qualifications<ul><li>
Bachelor&rsquo;s degree required; Master&rsquo;s (MBA or Life Sciences) preferred.</li><li>
Solid Experience in brand strategy, lifecycle management, and multichannel marketing.</li><li>
Strong background in KOL management, customer segmentation, and market insight generation.</li><li>
Experience working in a matrix, cross-cultural, and cross-functional environment, ideally in a regional or global setup.</li><li>
Proven ability to operate with agility in dynamic market environments, especially in launch or transformation settings.</li><li>
Fluency in English and Turkish.</li><li>
Excellent communication, presentation, and analytical skills.</li><li>
Strong digital acumen; experience with SEO, CRM, omnichannel, and digital content development.</li><li>
Budget ownership experience; sound financial understanding of OPEX and profitability drivers.</li><li>
Completed military service (for male candidates).</li><li>
Valid B-class driver&rsquo;s license; ability to travel.</li></ul>
Capabilities<ul><li>
Lead: Takes accountability and influences without authority across internal and external stakeholders.</li><li>
Innovate / Tech Savviness: Uses data and pioneer technology to unlock new opportunities for brand growth and customer engagement.</li><li>
Comply: Acts ethically and ensures full adherence to legal, regulatory, and compliance standards.</li><li>
Communicate: Crafts clear, impactful messages tailored to diverse audiences, from HCPs to senior leadership.</li><li>
Think Strategically: Makes insight-driven decisions that align with long-term brand goals.</li><li>
Inspire: Builds alignment and momentum around a compelling brand vision.</li><li>
Focus: Prioritizes high-value initiatives and consistently delivers strong results.</li><li>
Develop: Strengthens organizational marketing capabilities and nurtures talent.</li><li>
Collaborate: Leads cross-functional alignment to drive cohesive and effective execution.</li><li>
Adapt: Champions innovation and guides teams through change in a dynamic environment.</li></ul><h2 class="jobSectionHeader">
Locations</h2>
Istanbul, Turkey<h2 class="jobSectionHeader">
Worker Type</h2>
Employee<h2 class="jobSectionHeader">
Worker Sub-Type</h2>
Regular<h2 class="jobSectionHeader">
Time Type</h2>
Full time</div>

Portfolio Brand Manager (Oncology)

Explore 334+ Strategy manager in Istanbul this October. Find roles across top companies and apply now to boost your career.

334 strategy manager jobs IN Istanbul

BI & Strategy Manager

Brand Manager

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Brand Manager

Business Development Executive

Portfolio Brand Manager (HAE & Transplant)

Portfolio Brand Manager (Oncology)