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digital marketing manager - smbc

web marketing manager

ServiceMaster Brands

<div><p><b>Description</b><br>
</p><br>
<p></p><b><i>Own Your Future!</i></b><br>
<br>
At ServiceMaster, we embrace a &ldquo;<b>Think Like An Owner</b>&rdquo; mindset that sets us apart. Here, passion sparks innovation, empowerment fuels decision-making, and accountability unites us in achieving impactful results. Are you ready to join a team where your work makes a difference, your ideas shape success, and you are empowered to take charge of your career? Let&rsquo;s build something great&mdash; together!<br>
<br>
<b>What We Offer:</b><ul><li>
Medical, Dental, and Vision start the first day of the month following your date of hire</li><li>
401 (k) match</li><li>
15 days paid time off and paid holidays, including 2 floating holidays</li><li>
Career growth and advancement</li></ul><p><b><br>
Digital Marketing Manager</b></p><p>
We are seeking a digitally savvy Paid Media and Web Marketing Expert to own the execution of marketing programs and campaigns that drive sales and conversion for ServiceMaster BioClean. This role will have a strong emphasis on PPC campaign management, reporting, website content calendar management, and general digital marketing support. You&rsquo;ll work cross-functionally with internal teams and external partners to execute effective digital strategies and drive impact
</p><p></p><p><b>Compensation</b></p><p>
This position offers a salary of 90-100K.</p><p>
Schedule</p><p>
Fully remote Mon-Fri 8-5</p><p></p><p><b>
What You&rsquo;ll Do</b></p><ul><li>
Own the planning and execution of paid media strategies with a focus on PPC campaigns (Google Ads, Bing, LinkedIn, etc.).</li><li>
Build, launch, and optimize PPC campaigns, including keyword strategy, ad copy development, audience targeting, budget pacing, and bid management.</li><li>
Monitor and analyze PPC performance, generate regular performance reports, and deliver actionable insights to stakeholders.</li><li>
Manage reporting dashboards and compile weekly, monthly and quarterly summaries for leadership review.</li><li>
Coordinate and maintain the website content calendar, ensuring timely updates to web pages, landing pages, and campaign content.</li><li>
Collaborate with creative teams and external partners to develop digitally optimized assets for paid media and web use (ad graphics, landing pages, banners, etc.).</li><li>
Track and report on key marketing KPIs across paid media, web, and other digital channels to inform future strategy.</li><li>
Maintain accurate digital asset libraries, marketing calendars, and approval workflows with key stakeholders.</li><li>
Own budget tracking for digital campaigns, ensuring accurate and timely invoicing and expense submissions.</li><li>
Collaborate with the SEO team to identify keyword synergies, optimize landing page content for both organic and paid performance, and ensure a cohesive search strategy across channels.</li><li>
Manage relationships with platform representatives to stay informed about new features, resolve issues, and ensure optimal service.</li><li>
Conduct market research and competitor analysis to identify new opportunities, refine targeting, and ensure our paid media strategies remain competitive and effective.</li></ul><p></p><p><b>
What You Bring</b></p><ul><li>
5-6 years of experience in digital marketing with a strong focus on paid media/PPC campaign management.</li><li>
Hands-on experience managing PPC campaigns across platforms such as Google Ads, Bing, or similar.</li><li>
Proficiency with web content management systems (e.g., WordPress, Drupal) and an understanding of SEO best practices.</li><li>
Experience with marketing analytics tools (e.g., Google Analytics, Looker Studio) for campaign reporting and insights.</li><li>
High proficiency in Microsoft Office Suite, especially Excel and PowerPoint, for reporting and presentations.</li><li>
Excellent project management skills with strong attention to detail.</li><li>
Strong written and verbal communication skills.</li><li>
Ability to manage multiple priorities in a fast-paced, changing environment.</li><li>
Collaborative mindset and strong interpersonal skills for working with cross-functional teams and external partners.</li><li>
Analytical mindset with the ability to extract insights from digital performance metrics to report back up to leadership.</li><li>
Self-starter with a drive to continuously improve marketing execution and effectiveness, while focusing on ROI.</li></ul><p></p><b><br>
About ServiceMaster Brands</b><br>
ServiceMaster&reg; Brands&reg; is a leading franchise provider of needs-based residential and commercial services in the restoration, cleaning, moving, and bioremediation industries. Founded in 1929, the company is home to over 3,200 franchisees across 4,600+ locations serving over 1,000,000 homes and businesses each year. ServiceMaster was founded with a deep commitment to integrity and customer service and does business under seven brands today across 50 states and nine countries that generate more than $3.5B in system-wide sales: ServiceMaster Restore&reg;, ServiceMaster Clean&reg;, ServiceMaster BioClean&reg;, Merry Maids&reg;, TWO MEN AND A TRUCK&reg;, TWO MEN AND A JUNK TRUCK&reg;, and Indoor Science.<br>
While each brand maintains a distinct identity, we share a commitment to our vision to <b>Become the most admired brand in each industry we serve</b>. Working as part of our team means bringing your best ideas to work every day and seeing the impact of your contributions. Stars in our company at all levels are builders&mdash;they love to create, lead and see their plan come to life. Our best people understand that while great ideas are important, they require incredible focus and teamwork to execute.<br>
<br>
We live by our purpose to <b>Be there when you need us</b>&trade;. This extends to our team members, where we are dedicated to our team&rsquo;s growth, well-being, and success- every step of the way.
<br>
ServiceMaster Brands is headquartered in Atlanta, Georgia.<br>
Roark Capital Group acquired ServiceMaster Brands in October 2020. Roark focuses on investing in the consumer and business services sectors, with a specialization in multi-location and franchised businesses. Since inception, affiliates of Roark have invested in 100 multi-location, franchised brands, which collectively generate $62 billion in annual system revenues from 66,000 locations in 50 states and 89 countries. Please visit www.roarkcapital.com to learn more.<br>
<br>
<i>It is the policy of ServiceMaster Brands, in accordance with all applicable laws, to recruit, hire, train, and promote persons in all job titles without regard to race, color, national origin, genetic information, religious beliefs, sex, gender identity, sexual orientation, age, marital status, pregnancy, disability, protected veteran status, or any other protected classifications, activities, or conditions as required by federal, state and local laws.</i><br>
If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process at weacknowledge@servicemaster.com<br>
<b>California Applicants</b>:<br>
Background checks are required, and qualified applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.<br>
<br>
Privacy Policy: https://www.servicemaster.com/california-applicant-privacy-notice/</div><p></p>

Digital Marketing Manager - SMBC

HomeServices of America

<p></p><div><p>Manage the website and digital marketing programs to provide superior online customer experience and increase Web business. Plan, execute, and measure success of Web initiatives. Evaluate emerging technologies and work with management to develop plans to drive traffic to the company website.</p>
<p><b>
Job Duties and Responsibilities </b><i>(Essential Job Functions)</i></p>
<p><i>
Common job activities are listed below; actual position responsibilities may vary. Refer to your manager or human resources for specific duties and performance expectations.</i></p>
<div>
<ul><li>Provide direction for the development and maintenance of company website content and design, ensuring best practices are followed. Partner with the IT department and provide guidance on the content and design of the company website, with primary responsibility for oversight of aesthetic changes to the website. May directly make some changes and updates to the company website. (15-25%)</li></ul>
<ul><li>Research, select and post articles and representative property photos on company social media accounts. Link to company website as appropriate. Write and post articles for company blog. Conceptualize, recommend, and execute paid social media campaigns. Design advertisements and post content for paid social media campaigns. (15-25%)</li></ul>
<ul><li>Proactively monitor, manage and execute campaigns to deliver continually improving results. Create written analysis of campaign performance, with recommendations based on analysis. (15-25%)</li></ul>
<ul><li>Review company website analytics and recommend ways to optimize through keywords and meta-tags. Execute on recommendations and report on search engine optimization (SEO) efforts monthly. (10-15%)</li></ul>
<ul><li>Research and recommend paid key-terms to increase company website traffic. Execute on plan, report on results and recommend new inbound marketing strategies through paid search options. (5-10%)</li></ul>
<ul><li>Remain abreast of emerging industry trends and new technologies related to search engine marketing (SEM) and interactive marketing opportunities. Monitor competitor websites and campaigns. (5-10%)</li></ul>
<ul><li>Perform any additional responsibilities as requested or assigned. (0-5%)</li></ul>
</div>
<p><b>Performance Expectations</b></p>
<ul>
<li>Meet all performance and behavior expectations outlined in the company performance appraisal form or communicated by management.</li>
<li>Perform responsibilities as directed achieving desired results within expected time frames and with a high degree of quality and professionalism.</li>
<li>Establish and maintain positive and productive work relationships with all staff, customers and business partners.</li>
<li>Demonstrate the behavioral and technical competencies necessary to effectively complete job responsibilities. Take personal initiative for technical and professional development.</li>
<li>Follow the company HR Policy, the Code of Business Conduct and all subsidiary and department policies and procedures, including protecting confidential company information, attending work punctually and regularly, and following good safety practices in all activities.</li>
</ul>
<p><b>Qualifications</b></p>
<p><i>
Education:</i></p>
<ul>
<li>Bachelor&rsquo;s degree in business, marketing, IT, or related field; or equivalent work experience.</li>
</ul>
<p><i>Experience:</i></p>
<ul>
<li>2-5 years of marketing experience with an emphasis on internet and relationship management.</li>
<li>Experience creating content and managing Social Media platforms, including Facebook, Twitter and blogs.</li>
<li>Industry background and/or knowledge preferred.</li>
</ul>
<p><i>Knowledge and Skills:</i></p>
<ul>
<li>Project management skills, including current knowledge of best practice project management methodologies and software applications.</li>
<li>Strong technical aptitude and fluency.</li>
<li>Full working knowledge of all Microsoft Office products, including Microsoft Project and SharePoint.</li>
<li>Current knowledge of industry trends in website, social media, mobile and customer relationship management products.</li>
<li>Skilled in SEO, some html knowledge preferred.</li>
<li>Working knowledge of website analytics tools (such as Google Analytics) and App content and functionality.</li>
<li>Exemplary communication skills; both written and verbal.</li>
</ul>
<p><i>Other (licenses, certifications, schedule flexibility/OT, travel, etc.):</i></p>
<ul>
<li>Google AdWords Professional certification preferred.</li>
</ul>
<p>We offer a full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)</p>
<p><b><i>
Equal Opportunity Employer</i></b></p><p></p><p><br>
Equal Opportunity Employer<br>
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.</p></div>

Digital Marketing Specialist

Intuit

<div><h2 class="jobSectionHeader"><b>Overview</b></h2><div>
Mailchimp&rsquo;s website is our most critical growth channel, serving as the front door for millions of small businesses worldwide. We&rsquo;re seeking a data-driven, strategic marketing leader to transform our global web presence into a powerful conversion engine. This isn&rsquo;t about maintaining the status quo &mdash; it&rsquo;s about architecting the future of how we acquire and convert</div><div>
new customers online.</div><div></div><div><br>
You will own the strategy, roadmap, and execution of web experiences that turn prospects into loyal, paying customers, while shaping Mailchimp&rsquo;s long-term vision for digital growth.</div><div><h2 class="jobSectionHeader"><b>
What you'll bring</b></h2><ul><li>
5+ years in web marketing, digital growth, or CRO roles, with a clear track record of improving conversion rates and driving revenue through a B2B or B2C website (SaaS experience is a major plus).</li><li>
Deep expertise with web analytics, experimentation platforms, and content management systems (CMS).</li><li>
Strategic thinker with business-owner mindset: skilled at shaping roadmaps, influencing stakeholders, and translating complex data into a clear vision.</li><li>
Exceptional communicator and collaborator who thrives in fast-paced, cross-functional environments.</li><li>
A builder who thrives in ambiguity, proactively mapping out solutions and testing bold ideas.</li></ul></div><div><h2 class="jobSectionHeader"><b>
How you will lead</b></h2><ul><li>
Conversion Strategy: Define and lead a comprehensive roadmap for website optimization, experimentation (A/B, multivariate, personalization), and funnel design aimed at increasing trial sign-ups, qualified sales leads, , and average order values of newly acquired customers.</li><li>
Cross-Functional Leadership: Lead a dedicated squad of Product, Design, Engineering, and Analytics partners, rallying them around high-impact experiments that improve performance. Influence senior stakeholders across Marketing and Product to align on growth priorities.</li><li>
Data-Driven Insights: Go beyond surface-level metrics. Uncover actionable insights about user behavior, traffic patterns, and conversion funnels, translating them into business opportunities.</li><li>
Strategic Collaboration: Serve as the central hub for web acquisition. Partner closely with Paid Media, SEO, Product Marketing, and Content to deliver seamless, high-performing customer journeys from first click to conversion.</li><li>
Business Impact: Champion a test-and-learn culture. Tie all initiatives directly to growth outcomes by owning customer acquisition and revenue targets.</li><li>
Coaching &amp; Mentorship (optional): Elevate the craft of experimentation by mentoring cross-functional partners and evangelizing CRO best practices.</li></ul></div></div>

Staff Marketing Manager

<div><h2 class="jobSectionHeader"><b>Overview</b></h2><div>
Mailchimp&rsquo;s website is our most critical growth channel, serving as the front door for millions of small businesses worldwide. We&rsquo;re seeking a data-driven, strategic marketing leader to transform our global web presence into a powerful conversion engine. This isn&rsquo;t about maintaining the status quo &mdash; it&rsquo;s about architecting the future of how we acquire and convert new customers online.</div><div></div><div><br>
You will own the strategy, roadmap, and execution of web experiences that turn prospects into loyal, paying customers, while shaping Mailchimp&rsquo;s long-term vision for digital growth.</div><div><h2 class="jobSectionHeader"><b>
What you'll bring</b></h2><ul><li>
5+ years in web marketing, digital growth, or CRO roles, with a clear track record of improving conversion rates and driving revenue through a B2B or B2C website (SaaS experience is a major plus).</li><li>
Deep expertise with web analytics, experimentation platforms, and content management systems (CMS).</li><li>
Strategic thinker with business-owner mindset: skilled at shaping roadmaps, influencing stakeholders, and translating complex data into a clear vision.</li><li>
Exceptional communicator and collaborator who thrives in fast-paced, cross-functional environments.</li><li>
A builder who thrives in ambiguity, proactively mapping out solutions and testing bold ideas.</li></ul></div><div><h2 class="jobSectionHeader"><b>
How you will lead</b></h2><ul><li>
Conversion Strategy: Define and lead a comprehensive roadmap for website optimization, experimentation (A/B, multivariate, personalization), and funnel design aimed at increasing trial sign-ups, qualified sales leads, and average order values of newly acquired customers.</li><li>
Cross-Functional Leadership: Lead a dedicated squad of Product, Design, Engineering, and Analytics partners, rallying them around high-impact experiments that improve performance. Influence senior stakeholders across Marketing and Product to align on growth priorities.</li><li>
Data-Driven Insights: Go beyond surface-level metrics. Uncover actionable insights about user behavior, traffic patterns, and conversion funnels, translating them into business opportunities.</li><li>
Strategic Collaboration: Serve as the central hub for web acquisition. Partner closely with Paid Media, SEO, Product Marketing, and Content to deliver seamless, high-performing customer journeys from first click to conversion.</li><li>
Business Impact: Champion a test-and-learn culture. Tie all initiatives directly to growth outcomes by owning customer acquisition and revenue targets.</li><li>
Coaching &amp; Mentorship (optional): Elevate the craft of experimentation by mentoring cross-functional partners and evangelizing CRO best practices.</li></ul><div></div><p><br>
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is: Bay Area California $ 158,000.00 - 213,500.00</p><p>
Southern California $ 150,500.00 - 203,500.00</p><p>
New York $ 158,000.00 - 214,000.00</p><p>
This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit&reg;: Careers | Benefits).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.</p></div></div>

ConstructConnect

<div>Overview:
<div><b>
Marketing</b>- This position sits within our Marketing division, which plans, directs, implements, and measures marketing programs for our company, people, and software products.</div><div></div><div><b><br>
The Opportunity</b></div><div>
ConstructConnect's Digital Marketing team is seeking a Marketing HubSpot Administrator to lead our marketing operations and technology strategy. This role is critical to our marketing success, combining deep HubSpot expertise with strategic thinking to create a world-class marketing technology ecosystem that drives growth and efficiency. As our Marketing HubSpot Administrator, you'll be the technical backbone of our marketing operations. You'll own our HubSpot instance end-to-end, ensure flawless integration with our broader tech stack, and empower our marketing team to execute campaigns with precision and scale. This is an opportunity to shape how a leading construction technology company leverages marketing technology to drive business results.</div><br>
Responsibilities:
<div><b>
Responsibilities</b></div><div><b>
HubSpot Platform Ownership</b></div><ul><li>
Serve as the primary HubSpot administrator, managing all technical aspects, configurations, and customizations</li><li>
Design and implement sophisticated marketing automation workflows, lead nurturing campaigns, and behavioral triggers</li><li>
Optimize HubSpot CMS for our web development team, ensuring SEO best practices and performance optimization</li><li>
Manage HubSpot user permissions, training, and adoption across the marketing organization</li></ul><div><b>
Integration &amp; Data Management</b></div><ul><li>
Own and optimize the critical HubSpot-to-Salesforce integration, ensuring reliable data synchronization and lead handoff</li><li>
Manage ZoomInfo integration to enrich lead data and improve targeting capabilities</li><li>
Maintain data quality through regular audits, deduplication processes, and data governance policies</li><li>
Create unified reporting across systems to provide actionable insights for marketing and sales leadership</li></ul><div><b>
Marketing Technology Strategy</b></div><ul><li>
Evaluate and recommend new marketing technologies to enhance team capabilities and campaign performance</li><li>
Partner with IT and GTM Systems teams to ensure security, compliance, and technical best practices</li><li>
Lead marketing technology vendor relationships and contract negotiations</li><li>
Develop and maintain a marketing technology roadmap aligned with business objectives</li></ul><div><b>
Analytics &amp; Optimization</b></div><ul><li>
Build and maintain marketing dashboards that track KPIs, attribution, and ROI across channels</li><li>
Conduct regular performance analyses to identify optimization opportunities</li><li>
Implement A/B testing frameworks for continuous improvement of marketing assets</li><li>
Provide data-driven recommendations to improve marketing efficiency and effectiveness</li><li>
This job description in no way implies that the duties listed here are the only ones that team members can be required to perform</li></ul>
Qualifications:
<div><b>
Qualifications</b></div><div><b>
Experience &amp; Expertise</b></div><ul><li>
4+ years of marketing operations experience with significant HubSpot administration responsibilities</li><li>
Proven success managing complex HubSpot implementations in B2B SaaS or technology companies</li><li>
Deep understanding of the HubSpot-Salesforce ecosystem and integration best practices</li><li>
Experience with ZoomInfo, 6sense, or similar intent data and sales intelligence platforms</li><li>
Track record of improving marketing operations efficiency through process and technology optimization</li></ul><div><b>
Technical Proficiencies</b></div><ul><li>
Expert-level knowledge of HubSpot including Marketing Hub, Sales Hub, Service Hub, and CMS Hub</li><li>
Strong understanding of Salesforce architecture and data models</li><li>
Proficiency in marketing analytics and business intelligence tools</li><li>
Familiarity with API integrations and webhook configurations</li><li>
Basic knowledge of SQL, HTML/CSS is a plus</li></ul><div><b>
Leadership Qualities</b></div><ul><li>
Strategic thinker who can balance immediate needs with long-term vision</li><li>
Excellent communicator who can work effectively with both technical and non-technical stakeholders</li><li>
Strong project management skills with the ability to juggle multiple priorities</li><li>
Natural problem-solver who thrives in fast-paced, dynamic environments</li><li>
Commitment to staying current with marketing technology trends and innovations</li></ul><div><b>
Why Join ConstructConnect?</b></div><ul><li>
Be part of a growing marketing team that values innovation and data-driven decision making</li><li>
Own a critical function with high visibility and impact on business success</li><li>
Work with cutting-edge marketing technology in a supportive, collaborative environment</li><li>
Opportunity for professional growth and development in marketing operations</li><li>
Competitive compensation and comprehensive benefits package</li></ul><div><b>
Physical Demands and Work Environment </b>(must be included in all JDs)</div><ul><li>
The physical activities of this position include frequent sitting, telephone communication, and working on a computer for extended periods. Visual acuity is required to perform activities close to the eyes.</li><li>
Team members who live within commuting distance to our Atlanta office are expected to work in a hybrid capacity, with in-office presence on Tuesdays/Wednesdays.</li><li>
All team members must reside and perform their work within the United States.</li></ul><div><b>
E-Verify Statement</b><br>
ConstructConnect utilizes the E-Verify program with every potential new hire. This makes it possible for us to make certain that every employee who works for ConstructConnect is eligible to work in the United States. To learn more about E-Verify you can call 1-800-255-7688 or visit their website. E-Verify&reg; is a registered trademark of the United States Department of Homeland Security.</div><div>
Privacy Notice</div></div>

Marketing HubSpot Administrator

Passion

<div><p><b>WEB + ANALYTICS LEAD, WEBFLOW</b></p>
<p>Passion, Inc.</p>
<p><b>OBJECTIVE</b></p>
<p></p><p>The Web + Analytics Lead is the primary builder and maintainer of Passion's websites in Webflow, ensuring all digital properties are high-performing, user-friendly, and conversion-ready. This role brings a mix of technical execution and marketing insight&mdash;translating creative concepts and strategic needs into beautiful, fast, and responsive web experiences.</p>
<p>In addition to hands-on Webflow development, this individual supports tracking and reporting, SEO best practices, and optimization efforts. They also lead wireframe development for new sites, manage content updates in WordPress, and collaborate with third-party WordPress developers to ensure execution aligns with Passion's digital strategy.</p><b><br>
ESSENTIAL DUTIES AND RESPONSIBILITIES</b><p></p>
 <p>1. Webflow Development + Website Management</p>
<ul><li>Serve as the lead Webflow builder for all Passion-owned web properties&mdash;including site structure, page creation, CMS collections, and responsiveness.</li><li>
Build and publish new pages, landing experiences, and seasonal updates in collaboration with design and marketing teams.</li><li>
Maintain consistency across all digital properties while adhering to brand and UX standards.</li><li>
Manage website updates, content changes, and ongoing maintenance without developer oversight.</li></ul>
<p>2. New Site Planning + WordPress Oversight</p>
<ul><li>Create wireframes and functional mockups for net-new websites or digital experiences based on campaign or organization needs.</li><li>
Manage relationships with external WordPress developers, providing project scope, feedback, QA, and approvals as needed.</li><li>
Maintain and update WordPress sites and blogs, ensuring content is fresh, accurate, and aligned with brand guidelines.</li></ul>
<p>3. Campaign + Marketing Support</p>
<ul><li>Collaborate with Paid Media, Email, and Digital Marketing teams to create high-performing landing pages tailored to specific campaigns.</li><li>
Ensure all landing pages are optimized for mobile, accessibility, and fast load times.</li><li>
Implement tracking links, forms, and success paths to support lead generation and conversions</li></ul>
<p>4. SEO + Conversion Optimization</p>
<ul><li>Implement on-page SEO best practices (meta tags, alt text, semantic structure, internal linking).</li><li>
Use data to inform testing and improvement of page layouts, headlines, and CTAs for better engagement and conversion.</li><li>
Partner with the Marketing Operations Lead to identify CRO opportunities and support testing.</li></ul>
<p>5. Web Analytics + Tagging</p>
<ul><li>Implement and maintain GA4 and GTM tracking across all web properties.</li><li>
Ensure accuracy of data related to traffic, user behavior, and conversions.</li><li>
Support reporting needs by aligning analytics with dashboards and performance metrics owned by Marketing Ops.</li></ul>
<p>This job description in no way states or implies that the ESSENTIAL DUTIES AND RESPONSIBILITIES are the only responsibilities of this position. The employee is required to follow any other reasonable instruction and perform any other reasonable duties at the request of the supervisor or other senior management personnel.</p>
<p><b>WORK SCHEDULE</b></p>
<p>Monday &ndash; Friday, 9a - 5p</p><br>
<p><b>SUPERVISORY RESPONSIBILITIES</b></p>
<p>None</p><br>
<p><b>REPORTS TO</b></p>
<p>Digital Marketing Manager</p>
<p><b>AN IDEAL INDIVIDUAL</b></p>
<ul><li>2&ndash;4+ years of experience in website development, with proven expertise in Webflow.</li><li>
Experience creating wireframes and planning new websites or landing experiences.</li><li>
Proficient in managing WordPress content and coordinating with developers or vendors.</li><li>
Working knowledge of HTML, CSS, and basic JavaScript to support Webflow customization, troubleshoot embed code, and assist with tracking implementations.</li><li>
Familiar with CMS structure, interactions, and third-party embed setup.</li><li>
Strong working knowledge of Google Analytics (GA4), Google Tag Manager, and SEO best practices.</li><li>
Experience with A/B testing, UTM tagging, and performance analysis.</li><li>
Organized, efficient, and able to manage multiple concurrent site tasks.</li><li>
Effective communicator who collaborates well across creative, marketing, and tech teams.</li></ul>
<p><b>EXPECTATIONS</b></p>
<ul><li>Embodies a heart for Jesus, aligning with the mission and values of our organization.</li><li>
Adaptable and flexible, with a willingness to take on challenges and exceed expectations in a fast-paced environment.</li><li>
Champions the culture and vision of our organization, characterized by a low-drama, high-momentum, positive attitude.</li><li>
Demonstrates initiative, dedication, and the ability to work proactively towards achieving marketing goals.</li><li>
Active participation in the life of Passion City Church, embracing it as their community and contributing to its mission and values.</li></ul></div>

Web + Analytics Lead, Webflow

Passion City Church

<p></p><div><p>Passion, Inc.
</p><p><b>OBJECTIVE</b></p>
<p></p><p>
The Web + Analytics Lead is the primary builder and maintainer of Passion&rsquo;s websites in Webflow, ensuring all digital properties are high-performing, user-friendly, and conversion-ready. This role brings a mix of technical execution and marketing insight&mdash;translating creative concepts and strategic needs into beautiful, fast, and responsive web experiences.
</p><p>In addition to hands-on Webflow development, this individual supports tracking and reporting, SEO best practices, and optimization efforts. They also lead wireframe development for new sites, manage content updates in WordPress, and collaborate with third-party WordPress developers to ensure execution aligns with Passion&rsquo;s digital strategy.</p><b><br>
ESSENTIAL DUTIES AND RESPONSIBILITIES</b><p></p>
<p>
1. Webflow Development + Website Management
</p><ul><li>Serve as the lead Webflow builder for all Passion-owned web properties&mdash;including site structure, page creation, CMS collections, and responsiveness.</li><li>
Build and publish new pages, landing experiences, and seasonal updates in collaboration with design and marketing teams.
</li><li>Maintain consistency across all digital properties while adhering to brand and UX standards.</li><li>
Manage website updates, content changes, and ongoing maintenance without developer oversight.
</li></ul><p>2. New Site Planning + WordPress Oversight
</p><ul><li>Create wireframes and functional mockups for net-new websites or digital experiences based on campaign or organization needs.</li><li>
Manage relationships with external WordPress developers, providing project scope, feedback, QA, and approvals as needed.</li><li>
Maintain and update WordPress sites and blogs, ensuring content is fresh, accurate, and aligned with brand guidelines.
</li></ul><p>3. Campaign + Marketing Support
</p><ul><li>Collaborate with Paid Media, Email, and Digital Marketing teams to create high-performing landing pages tailored to specific campaigns.</li><li>
Ensure all landing pages are optimized for mobile, accessibility, and fast load times.</li><li>
Implement tracking links, forms, and success paths to support lead generation and conversions
</li></ul><p>4. SEO + Conversion Optimization
</p><ul><li>Implement on-page SEO best practices (meta tags, alt text, semantic structure, internal linking).</li><li>
Use data to inform testing and improvement of page layouts, headlines, and CTAs for better engagement and conversion.</li><li>
Partner with the Marketing Operations Lead to identify CRO opportunities and support testing.
</li></ul><p>5. Web Analytics + Tagging
</p><ul><li>Implement and maintain GA4 and GTM tracking across all web properties.</li><li>
Ensure accuracy of data related to traffic, user behavior, and conversions.</li><li>
Support reporting needs by aligning analytics with dashboards and performance metrics owned by Marketing Ops.
</li></ul><p>This job description in no way states or implies that the ESSENTIAL DUTIES AND RESPONSIBILITIES are the only responsibilities of this position. The employee is required to follow any other reasonable instruction and perform any other reasonable duties at the request of the supervisor or other senior management personnel.</p>
<p><b>
WORK SCHEDULE</b></p>
<p>
Monday &ndash; Friday, 9a - 5p</p><br>
<p><b>
SUPERVISORY RESPONSIBILITIES</b></p>
<p>
None</p><br>
<p><b>REPORTS TO</b></p>
<p>
Digital Marketing Manager</p>
<p><b>
AN IDEAL INDIVIDUAL</b></p>
<ul><li>
2&ndash;4+ years of experience in website development, with proven expertise in Webflow.</li><li>
Experience creating wireframes and planning new websites or landing experiences.</li><li>
Proficient in managing WordPress content and coordinating with developers or vendors.</li><li>
Working knowledge of HTML, CSS, and basic JavaScript to support Webflow customization, troubleshoot embed code, and assist with tracking implementations.</li><li>
Familiar with CMS structure, interactions, and third-party embed setup.</li><li>
Strong working knowledge of Google Analytics (GA4), Google Tag Manager, and SEO best practices.</li><li>
Experience with A/B testing, UTM tagging, and performance analysis.</li><li>
Organized, efficient, and able to manage multiple concurrent site tasks.</li><li>
Effective communicator who collaborates well across creative, marketing, and tech teams.</li></ul>
<p><b>
EXPECTATIONS</b></p>
<ul><li>
Embodies a heart for Jesus, aligning with the mission and values of our organization.</li><li>
Adaptable and flexible, with a willingness to take on challenges and exceed expectations in a fast-paced environment.</li><li>
Champions the culture and vision of our organization, characterized by a low-drama, high-momentum, positive attitude.</li><li>
Demonstrates initiative, dedication, and the ability to work proactively towards achieving marketing goals.</li><li>
Active participation in the life of Passion City Church, embracing it as their community and contributing to its mission and values.</li></ul></div>

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