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marketing specialist (hybrid)

marketing manager

The Atlanta Opera

<div></div><div><div><div><div>POSITION SUMMARY
The Marketing Manager plays a key role in driving audience growth and revenue for The Atlanta Opera. As part of the newly formed Advancement Team&mdash;which integrates Marketing, Development, Box Office, and Revenue Operations&mdash;this role leads paid media strategy, pricing innovation, and customer engagement efforts. This individual combines creative vision with analytical rigor to optimize ticket sales, streaming subscriptions, and audience retention.
KEY RESPONSIBILITIES
Position responsibilities include, but are not limited to, the following duties in addition to other duties as assigned.
<ul><li>Paid Media Strategy &amp; Management: Lead paid campaigns across search, social, email, and SMS; manage external vendors to ensure performance and brand alignment.
</li></ul><ul><li>Pricing &amp; Revenue Optimization: Develop dynamic ticket pricing models in collaboration with Advancement Leadership and Box Office, including tiering and subscription experiments.
</li></ul><ul><li>Audience Research &amp; Persona Development: Create and maintain customer personas to guide targeting and messaging; document insights in a marketing playbook.
</li></ul><ul><li>Content &amp; Calendar Planning: Build integrated content calendars across paid, owned, and earned media aligned with performance schedules.
</li></ul><ul><li>Email &amp; SMS Marketing Oversight: Ensure campaigns are segmented, compliant, and conversion-optimized through vendor partnerships.
</li></ul><ul><li>Analytics &amp; Reporting: Monitor KPIs (ROI, CPA, CTR, conversion rates); present monthly performance summaries to Advancement and quarterly reports to the Executive Team.
</li></ul><ul><li>Cross-Team Collaboration: Align messaging and timing across Box Office, PR/Comms, Development, and Production.
</li></ul><ul><li>Vendor Management: Oversee creative and technical partners to ensure timely delivery of assets and reports.
</li></ul><ul><li>Campaign Optimization: Adjust strategies based on ticketing trends, demand forecasting, and seat-tier performance.
</li></ul><ul><li>Constructive Feedback: Embrace a growth mindset and collaborate openly to improve clarity, creativity, and impact of communications.
</li></ul><ul><li>Performance Planning: Develop seasonal marketing plans that integrate paid, owned, and earned channels.
</li></ul><ul><li>Brand Alignment: Partner with PR/Comms and Creative Director to ensure consistent voice and tone across all platforms.
</li></ul>QUALIFICATIONS
<ul><li>5+ years in digital marketing, advertising, or performance marketing; experience in arts, entertainment, or ticketed events preferred
</li></ul><ul><li>Strong understanding of customer acquisition, retention, and conversion strategies
</li></ul><ul><li>Experience managing paid media budgets and vendors with measurable ROI
</li></ul><ul><li>Proficiency in marketing analytics and campaign reporting
</li></ul><ul><li>Skilled in pricing strategy and audience development
</li></ul><ul><li>Excellent communication and project management skills
</li></ul><ul><li>Familiarity with tools like Google Analytics 4, Google Ads, Meta Business Suite, Asana, Microsoft Teams, CRM platforms; Tessitura and Wordfly a plus
</li></ul><ul><li>Comfortable using AI tools for research, planning, and content refinement
</li></ul><ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field preferred (but not required)
</li></ul>SUCCESS METRICS
<ul><li>Growth in ticket sales, streaming subscriptions, and audience engagement
</li></ul><ul><li>ROI and performance improvements across paid media channels
</li></ul><ul><li>Consistent brand voice and message alignment across departments
</li></ul><ul><li>Effective collaboration and vendor accountability
</li></ul><ul><li>Strategic use of data to inform pricing and campaign decisions
</li></ul>WE&rsquo;RE LOOKING FOR SOMEONE WHO IS:
<ul><li>A compassionate, human-centric communicator
</li></ul><ul><li>Driven by a growth mindset, curiosity, and adaptability
</li></ul><ul><li>Collaborative and team-oriented, with strong interpersonal instincts
</li></ul><ul><li>A self-starter who takes initiative and ownership
</li></ul><ul><li>An organized multitasker who thrives under pressure
</li></ul><ul><li>Calm and deadline-driven, even in fast-paced environments
</li></ul><ul><li>An enthusiastic ambassador for the arts and our mission
</li></ul>BENEFITS OFFERED
The Atlanta Opera offers a competitive benefits package, which includes:
<ul><li>Employer-Paid Medical, Dental, Vision, Life, and Long-Term Disability Insurance: Comprehensive coverage to ensure your health and well-being.
</li></ul><ul><li>Flexible Spending Plans: Options to manage your healthcare and dependent care expenses.
</li></ul><ul><li>Additional Voluntary Coverage Options: Extra insurance options to suit your personal needs.
</li></ul><ul><li>401(k) Retirement Plan with Employer Match: Plan for your future with a retirement plan that includes employer contributions.
</li></ul><ul><li>Paid Holidays, PTO, and Sick Leave: Generous time off to ensure work-life balance and personal well-being.
</li></ul>HOW TO APPLY
Please submit a resume, cover letter, and 2&ndash;3 writing or social media samples to marketingresumes@atlantaopera.org
Include Marketing in the subject line.
No phone calls, please.</div></div></div></div>

Marketing Manager

Global Payments

<div>Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.
Growth Marketing Manager, Genius (Remote)
About the Company:
 Global Payments Inc. (NYSE: GPN) is a leading payments technology company delivering innovative software and services to our more than 4.6 million customers, including 1,500 financial institutions and 4,000 technology partners in 100 countries. Our technologies, services, and team member expertise allow us to provide a broad range of solutions that enable our customers to operate their businesses more efficiently across a variety of channels around the world.
The Merchant Solutions division enables businesses of all sizes to securely accept card, check and digital forms of payment. Unlike some payment solution providers, we manage end-to-end processing of the payments. We also provide specialty point-of-sale and integrated business management software that is industry-specific, with analytics, marketing customer engagement, employee/worker management, payroll and reporting services for our business customers.
Our Marketing Vision: 
The global marketing function of Global Payments is responsible for Brand, Product Marketing, and Growth and Revenue Performance for the Merchant Acquirer Solutions of Global Payments. Our Revenue Marketing team&rsquo;s vision is to drive growth by putting the customer at the front and center of everything we do and to be accountable for driving the best outcomes for our customers, our employees, and our business. We aim to understand the customer experience from their first engagement with us through their entire relationship and to constantly drive improved value to them.
Job Summary:
The Growth Marketing Manager is a business-critical role within the Revenue Marketing organization and will have a significant impact on revenue growth. This person will develop and orchestrate acquisition marketing plans aimed at small business merchants in the Americas, utilizing integrated, omni-channel campaigns.
This high-impact role requires a results-driven marketer who is innovative, takes initiative, and has a deep understanding of the customer. They should have extensive experience running campaigns that align with the customer decision journey and using paid and organic marketing channels to drive growth and retention.
Responsibilities<ul><li>
Lead brand integrated marketing campaigns for various products or channels with the goal of driving brand awareness and revenue for POS SMB</li><li>
Map target audiences, relevant messages, content, and tactics to the customer journey, resulting in cohesive campaign plans</li><li>
Measure &amp; optimize campaign performance to achieve revenue growth goals; provide recommendations to improve engagement and conversion</li><li>
Drive maximum return on investment and cross-channel efficiency</li><li>
Provide ongoing campaign performance, insights, and goal pacing to internal stakeholders and leaders</li><li>
Work with Sales Enablement to ensure SDRs and Sales are enabled to successfully convert engagement with prospects from demand gen campaigns</li><li>
Collaborate with International Marketing, Field Marketing, and Partner Marketing counterparts to extend campaigns into other go-to-market channels and regions
</li><li>Evaluate new vendors, manage campaign budget and related vendor onboarding</li><li>
Present campaign updates at marketing all-hands meetings and other forums on a regular basis</li></ul>
Job Requirements<ul><li>
Minimum of 5 years&rsquo; experience in B2B SaaS demand generation and growth marketing</li><li>
Proven track record of building and executing highly engaging, revenue-driven marketing programs</li><li>
Demonstrated understanding of integrated campaign architecture and the customer decision journey</li><li>
Strong relationship builder and high collaborator with Sales, marketing leadership, and other stakeholders</li><li>
Ability to leverage analytics, marketing automation, and CRM tools to derive campaign performance insights</li><li>
Resourceful marketer who is self-motivated and disciplined with the ability to define and achieve objectives with limited oversight</li><li>
Excellent communication skills, particularly when articulating findings in meaningful, clear ways to leadership stakeholders with an emphasis on actionable insights</li><li>
Experience with SMB, payments, point of sale, or ecommerce highly preferred</li></ul> 
Our Core Values:
Passion: We are deeply committed to serving our customers and supporting our team members and communities
Care: We are kind, compassionate, inclusive and empathetic
Accountability: We are trusted to always do the right thing and are responsible for our outcomes
Excellence: We deliver outstanding quality in all that we do with a high degree of integrity, pride and professionalism
Ingenuity: We are solution oriented and innovation focused
Diversity and EEO Statements
Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.
At this time, we are unable to offer visa sponsorship for this position. Candidates must be legally authorized to work for any employer in the United States on a full-time basis without the need for current or future immigration sponsorship.
Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact jobs@globalpay.com.</div>

Growth Marketing Manager

CELLA

<div>Location: Atlanta, Georgia 
Job Type: Permanent 
Compensation Range: $90,000 - 100,000 per year, based on experience and qualifications. 
 
We are currently seeking an experienced Email Marketing Manager to lead our crucial digital communication strategy. The Email Marketing Manager will be responsible for the strategic development, execution, and analysis of all email marketing programs. This role is essential for driving qualified lead generation, customer engagement, and sales conversions across markets. The successful candidate will be a highly analytical and creative leader who ensures email communications are targeted, personalized, and fully integrated with the customer journey and overall marketing automation efforts. 
 
Responsibilities: 
Strategy &amp; Execution
<ul>
<li>Develop and manage the comprehensive email marketing strategy across the entire customer lifecycle, from initial lead nurturing and customer acquisition to post-sale engagement.</li>
<li>Design, build, and deploy high-volume, dynamic email campaigns (e.g., promotional blasts, lead nurturing drip campaigns, behavioral triggers, transactional emails).</li>
<li>Own and optimize the marketing automation platform (e.g., Salesforce Marketing Cloud, HubSpot, etc.) to enhance targeting, personalization, and deliverability.</li>
<li>Ensure all email campaigns are compliant with CAN-SPAM, GDPR, and other relevant regulations.</li>
</ul>
Performance &amp; Optimization:
<ul>
<li>Establish key performance indicators (KPIs) for all email programs (e.g., open rates, click-through rates, conversion rates, unsubscribes, and lead quality).</li>
<li>Conduct rigorous A/B testing on subject lines, content, calls-to-action (CTAs), and deployment times to continuously improve performance.</li>
<li>Provide regular, in-depth reporting and analysis to senior management on campaign results and their impact on sales and customer experience targets.</li>
<li>Manage the health and growth of the email database, including segmentation, data hygiene, and list acquisition strategies.</li>
</ul>
Content &amp; Collaboration
<ul>
<li>Collaborate with the Content and Creative teams to develop compelling, on-brand email content and templates that reflect value proposition of comfort, affordability, and energy efficiency.</li>
<li>Work closely with the Sales and Division Marketing teams to align email campaigns with local community openings, special offers, and divisional sales goals.</li>
<li>Integrate email strategy with other digital channels, including website, social media, and paid media, to ensure a cohesive omnichannel customer experience.</li>
</ul>
Qualifications:
<ul>
<li>Required Education &amp; Experience.</li>
<li>Bachelor's Degree in Marketing, Communications, Business, or a related field.</li>
<li>4+ years of dedicated experience in email marketing, with a proven track record of managing high-volume email programs for a B2C organization.</li>
<li>Experience in the homebuilding, real estate, or a related high-value purchase industry is highly preferred.</li>
<li>Proven proficiency with at least one major Marketing Automation/CRM platform (e.g., Salesforce Marketing Cloud, Adobe Marketo Engage, Eloqua, HubSpot).</li>
</ul>
Required Skills &amp; Competencies:
<ul>
<li>Exceptional analytical skills with the ability to interpret data, generate insights, and translate them into actionable email strategies.</li>
<li>Strong knowledge of HTML/CSS for email template editing and troubleshooting is a plus.</li>
<li>Excellent project management and organizational skills, with a focus on meeting tight deadlines in a fast-paced environment.</li>
<li>Demonstrated ability to collaborate cross-functionally and influence stakeholders.</li></ul> 
 
Job ID: JN -122025-119166 
#LI-CELLA 
#LI-KF1 
#PL 
 
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. 
 
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com. 
 
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&amp;D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
 
 
This posting is open for thirty (30) days.</div>

EMAIL MARKETING MANAGER

BIG GREEN EGG

<div><div>At Big Green Egg, we're not just the best Kamado grill on the market; we are a lifestyle brand dedicated to enhancing outdoor entertaining. The Big Green Egg believes in bringing families, friends and neighbors together to cook over live-fire. Our &ldquo;Egghead&rdquo; community of loyal fans create memories with the delicious and diverse food they can prepare on their Eggs. With a rich 50-year history and a strong presence as an iconic brand in the outdoor kitchen industry, we are committed to providing our customers with premium products and a seamless experience, both online and offline.
Position Overview:
Big Green Egg seeks a Growth Marketing Manager to drive digital growth, performance marketing, and CRM initiatives that accelerate customer acquisition, retention, and brand engagement. This role will report to the Director of Brand &amp; Digital Growth. He or she will lead the development and execution of data-driven strategies across paid media, lifecycle marketing, and emerging channels, supporting both direct-to-consumer growth and our dealer ecosystem.
The ideal candidate is a strategic thinker and hands-on executor, skilled at leveraging analytics to inform decisions, collaborating across teams, and delivering innovative solutions that fuel business results.
A successful candidate will be a self-motivated individual who isn&rsquo;t afraid to roll up their sleeves, independently manage projects, or propose creative solutions when opportunities arise.
Scope of Work &amp; Key Responsibilities:
Growth &amp; eCommerce Strategy<ul><li>
Develop and execute performance-driven digital strategies to increase sales, brand awareness, and customer engagement.</li><li>
Own the performance marketing funnel,optimizingCAC, ROAS, and LTV.</li><li>
Partner with eCommerce and marketing teams tooptimizewebsite traffic, conversions, and customer acquisition.</li><li>
Collaborate with sales and distributor teams to ensure digital efforts support the dealer network.</li><li>
Develop and executestrategy forretail medianetworkfor national partners(Ace Hardware).
</li><li>Develop and execute multi-channel growth strategies across paid media, SEO/SEM, email, SMS, affiliate, and emerging platforms.</li></ul>
Paid Media Strategy<ul><li>
Plan, execute, and manage paid media campaigns across channels (social, search, display, video) in partnership with media agency partners.</li><li>
Evaluate paid media campaigns toidentifynew opportunities (channels, audiences, landing page experiences).</li><li>
Collaborate with creative teams to develop compelling ad content tailored to target audiences.</li></ul></div><div><ul><li>
Monitor campaign performance andprovideactionable insights to improve KPIs.</li></ul>
Email Marketing Strategy &amp; Execution<ul><li>
Lead thestrategy,development,execution, and optimization of email marketing campaigns. Including content creation, audience segmentation, scheduling, and A/B testing.</li><li>
Design and build email templates that reflect brand standards and drive engagement.</li><li>
Manage email lists, ensure compliance with privacy regulations, andmaintainhigh deliverability rates.</li><li>
Analyze email campaign performance, report on key metrics, and refine strategy based on insights.</li><li>
Collaborate with CRM and creative teams to deliver personalized, automated email journeys that support retention and loyalty initiatives.</li></ul>
Retention / Loyalty Strategy<ul><li>
Develop and manage a tiered loyalty and referral program, rewarding customers for purchases,grillownership, and successful referrals.</li><li>
Lead targeted email campaigns to drive program enrollment, tier advancement, and referral participation, using personalized and automated flows.</li><li>
Segment and analyze customer data tooptimizeprogram communications, track engagement, and refine incentives.</li></ul>
Channel Innovation<ul><li>
Explore and pilot new growth channels (e.g.,SMS,retail media, influencer performance, shoppable content).</li><li>
Stay ahead of trends inMarTech, AI-driven personalization, and consumer behavior.</li></ul>
Collaboration &amp; Analytics<ul><li>
Work cross-functionally withbrand, product, and sales teams to align digital marketing efforts with broader businessobjectives.</li><li>
Use analytics tools tomonitordigital performance and report on campaign effectiveness.Build dashboards and reporting frameworks to track KPIs, campaign performance, and customer behavior.</li><li>
Stay current on digital trends and technologies, applying innovations to Big Green Egg&rsquo;s strategies.</li><li>
Use A/B testing, cohort analysis, and attribution modeling to inform decisions and iterate quickly.</li></ul> 
</div><div>Qualifications:<ul><li>
5+ years in growth, performance, or digital marketing, ideally in DTC, CPG, or lifestyle brands.</li><li>
Proven success scaling paid media and lifecycle programs.</li><li>
Experience with personalization, segmentation, and customer journey mapping.</li><li>
Passion for food, outdoor living, and community-driven brands is a plus.</li><li>
Strong knowledge of paid media platforms (Meta Ads, Google Ads),email &amp; SMSmarketingautomationtools(Klaviyo,Marketing Cloud, etc.),and CRM platforms (HubSpot, Salesforce, etc.).</li><li>
Proficient in analytics platforms (Google Analytics4, SEM Rush, etc.) and reporting tools (Power BI).</li><li>
Experience managing digital campaigns from strategy to execution, with proven results in driving growth.</li><li>
Experienceworking alongsideAgency and Creative partners</li><li>
Strong analytical mindset with the ability to interpret data and make informed decisions.</li><li>
Passionfor outdoor cooking, grilling, and the Big Green Egg community.</li></ul></div></div>

The Village Market

<div><h1 class="jobSectionHeader">About Village Retail</h1>
Village Retail is a curated retail destination located at Ponce City Market.<h1 class="jobSectionHeader">
Position Summary</h1>
We are seeking a skilled and motivated E-Commerce Assistant Manager to support our growing digital operations. This role requires a hands-on professional with deep expertise in Shopify, paid advertising, email marketing, and social commerce. The ideal candidate is a self-starter who thrives in a fast-paced environment and is passionate about e-commerce.<h1 class="jobSectionHeader">
Key Responsibilities</h1><h2 class="jobSectionHeader">
Shopify Management</h2><ul><li>
Manage and optimize the Shopify storefront, including product listings, collections, tags, descriptions and inventory management.</li><li>
Troubleshoot technical issues and implement enhancements to improve user experience</li><li>
Configure and manage Shopify apps, integrations, and third-party tools</li><li>
Monitor site performance, page speed, and SEO optimization</li></ul><h2 class="jobSectionHeader">
TikTok Shop &amp; Social Commerce</h2><ul><li>
Manage TikTok Shop product catalog, orders, and fulfillment coordination</li><li>
Create and optimize TikTok advertising campaigns to drive sales and brand awareness</li><li>
Analyze TikTok Shop performance metrics and identify growth opportunities</li><li>
Stay current on TikTok trends and best practices for social commerce</li></ul><h2 class="jobSectionHeader">
Paid Advertising (Google &amp; Facebook/Meta Ads)</h2><ul><li>
Plan, execute, and optimize paid advertising campaigns across Google Ads and Meta (Facebook/Instagram)</li><li>
Manage ad budgets and maximize return on ad spend (ROAS)</li><li>
Conduct A/B testing on ad creatives, copy, and targeting</li><li>
Generate performance reports and provide actionable insights</li></ul><h2 class="jobSectionHeader">
Email Marketing (Klaviyo)</h2><ul><li>
Design, build, and deploy email campaigns and newsletters using Klaviyo</li><li>
Create and manage automated email flows (welcome series, abandoned cart, post-purchase, etc.)</li><li>
Segment audiences and personalize messaging to increase engagement and conversions</li><li>
Monitor email performance metrics (open rates, CTR, revenue attribution) and optimize accordingly</li></ul><h2 class="jobSectionHeader">
General E-Commerce Support</h2><ul><li>
Assist with vendor onboarding and product uploads</li><li>
Support inventory management and coordinate with operations team</li><li>
Collaborate with the E-Commerce Manager on strategic initiatives and special projects</li></ul><h1 class="jobSectionHeader">
Required Qualifications</h1><ul><li>
Advanced Shopify expertise - Minimum 2+ years of hands-on experience managing Shopify e-commerce, including theme customization, app integrations, and backend operations</li><li>
TikTok Shop experience - Proven experience managing TikTok Shop accounts and running TikTok advertising campaigns</li><li>
Google Ads proficiency - Experience creating and managing Google Shopping, Search, and Display campaigns</li><li>
Facebook/Meta Ads proficiency - Experience with Meta Business Suite, Ads Manager, and pixel implementation</li><li>
Klaviyo expertise - Demonstrated experience building email campaigns, automated flows, and audience segmentation</li><li>
Newsletter creation - Strong copywriting and design skills for creating engaging email content</li><li>
Strong analytical skills with ability to interpret data and make data-driven decisions</li><li>
Excellent communication skills and attention to detail</li></ul><h1 class="jobSectionHeader">
Preferred Qualifications</h1><ul><li>
Experience in retail or e-commerce for consumer products</li><li>
Familiarity with Google Analytics 4 and conversion tracking</li><li>
Experience with influencer marketing and affiliate programs</li><li>
Passion for supporting Black-owned businesses and diverse entrepreneurship</li><li>
Portfolio or examples of previous e-commerce and email marketing work</li><li>
Design experience (graphics, etc)</li></ul><h1 class="jobSectionHeader">
Schedule &amp; Compensation</h1><ul><li>
Hours: Up to 30 hours per week</li><li>
Schedule: 10:00 AM- 5:00 PM, Monday- Friday</li><li>
Compensation: $22 per hour</li></ul>
Village Retail is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. 

SE984xYd0E</div>

E- Commerce Assistant Manager

UNITED STATES SOCCER FEDERATION 1

<div>Description:

U.S. Soccer Overview
The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good.
We understand the importance and the power of teamwork, on and off the pitch. That is why we work closely with our Federation partners and members, to inspire, support and guide every level of the game: from the grassroots to the National Teams. We want to bring soccer into every home and every community, right across America. Because we believe that soccer can transform lives like no other sport. Soccer can represent the best of U.S.
U.S. Soccer is in a period of significant growth, with ambitious plans for U.S. Soccer in the near and far future. We are, therefore, looking for dynamic servant leaders to join us on this journey: in service to soccer. Applicants must be able to demonstrate visionary leadership, analytical decision-making, professional flexibility, and an empathic management style that builds bold teams and delivers globally significant results.
Position Description
The Senior Manager, Matchday and Growth Marketing will lead the strategic planning, execution, and optimization of integrated marketing campaigns that elevate the matchday experience, expand the Federation&rsquo;s fanbase, and foster deeper connections with supporters across all channels.
The ideal candidate is a strategic thinker and hands-on executor with proven experience in live event marketing, digital growth, and brand storytelling. They thrive in a fast-paced, results-driven environment and have a passion for soccer, fan culture, and growing the sport in the U.S.
Primary Responsibilities
Matchday Marketing<ul><li>
Develop and execute integrated marketing campaigns to drive ticket sales, attendance, and fan engagement for U.S. Soccer controlled national team matches.</li><li>
Collaborate with Events &amp; Ticketing, Partnerships, Event Operations, Brand, Content, Social and Communications teams to deliver best-in-class matchday experiences.</li><li>
Lead creative thinking and development of promotional assets (paid media, digital, social, email, in-stadium activations).</li><li>
Create, deliver and measure a holistic go-to-market plan for matches inclusive of goals and the full marketing mix from announcement to matchday in domestic and international markets.</li><li>
Develop and drive match announcement strategy specifically for senior national team events, working closely with Local Organizing Committees (LOCs) and Sports and Entertainment Commissions (SECs) in local markets plus External Communications and Content teams to drive immediate impact and ticket sales.</li><li>
Act as the central hub for all Matchday-related activities, anticipating challenges and proactively addressing issues before they escalate.</li><li>
Lead all Matchday external and internal marketing planning and delivery meetings, establishing and managing meeting cadences, and ensure effective communication across teams.</li><li>
Manage and provide regular updates to key stakeholders on all matchday projects and initiatives.</li><li>
Oversee the match announcement process, bringing innovative and creative approaches to execution.</li><li>
Focus on proposition development and match storylines for matches in partnership with Brand, Events &amp; Ticketing, Communications and Content teams.</li><li>
Collect, manage, organize and present campaign reporting to share performance and learnings with cross functional and senior leadership teams.</li><li>
Collaborate with analytics and product teams to communicate data and technical requirements for performance marketing needs and prioritize initiatives based on business objectives.</li></ul>
Growth Marketing<ul><li>
Lead digital marketing strategies focused on fan acquisition, engagement, and retention across paid media, CRM, and owned channels.</li><li>
Partner with Content, Digital, and Data Analytics teams to design growth campaigns that expand reach, drive conversions, and maximize lifetime value of fans.</li><li>
Provide strategic guidance to team members and cross-functional partners.</li><li>
Champion a fan-first mindset within the organization, advocating for innovative approaches to deepen connections with U.S. Soccer supporters.</li><li>
Maintain and take ownership of marketing initiatives to help drive awareness to U.S. Soccer events and programs by tracking goals, KPI&rsquo;s and forecasts.</li><li>
Manage marketing approach and media strategy to scale impact of match announcements and drive conversion (sales).</li><li>
Lead relationship with key agency stakeholders and digital buyers to drive forward U.S. Soccer&rsquo;s marketing and revenue goals.</li><li>
Leverage data-driven insights and A/B testing to improve campaign performance and efficiency.</li><li>
Develop and manage performance marketing budgets, reporting on ROI and key metrics.</li><li>
Manage agency and vendor relationships to deliver high-quality, on-brand campaigns.</li><li>
Collaborate with sales team to drive ticket sales, acquire new fans and Insiders (loyalty members) through all marketing channels including paid search, SEO, affiliate and paid social in partnership with marketing.</li><li>
Work with creative and marketing teams to lead the testing pipeline</li><li>
Develop strategies to enhance segmentation, targeting, personalization and reach across paid channels.</li><li>
Optimize vendor relationships to increase performance and process efficiency while holding vendors and partners accountable to KPI goals.</li></ul>
LOCs<ul><li>
Incorporate local market nuances into planning and execution to ensure tailored, relevant experiences.</li><li>
Create in-market relationships with CVBs, Sports Commissions and local organizations to help drive interest in awareness in events.</li><li>
Partner with local influencers and creators to drive awareness and conversion for matches.</li><li>
Bring exciting and brand-new ideas localized for announcements</li></ul>
Requirements:

Minimum Qualifications<ul><li>
Bachelor&rsquo;s degree in Marketing, Communications, Business, or related field (MBA preferred).</li><li>
7&ndash;10 years of experience in marketing, with at least 3 years focused on live event or sports marketing and growth/digital marketing.</li><li>
Strong expertise in integrated marketing, campaign management, paid media, CRM, and fan engagement strategies.</li><li>
Proven track record of delivering measurable business results (ticket sales, fan acquisition, digital engagement).</li><li>
Excellent project management, communication, and leadership skills.</li><li>
Capable of working in fast-paced and demanding environments.</li><li>
Must be able to connect &ldquo;micro&rdquo; details to the &ldquo;macro&rdquo; vision and mission.</li><li>
Proficient experience with Microsoft Suite (Word, PowerPoint, Excel, and Outlook).</li><li>
Passion for soccer and understanding of the U.S. sports and entertainment landscape.</li><li>
Ability to travel and work non-traditional hours, including nights and weekends, for matchdays and events.</li></ul>
Desired qualifications<ul><li>
Experience working in the sports industry.</li><li>
Passion for soccer and a deep knowledge of the soccer landscape in the United States.</li><li>
Spanish or bilingual language skills a plus.</li></ul>
U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture, and an atmosphere for professional development.
U.S. Soccer is an equal opportunity employer that is committed to diversity, equity, and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization. We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.</div>

Senior Manager, Match Day Marketing (Independent Consultant)

Shift Digital

<div>Our team is engaged, driven and excited about the work we do. We&rsquo;re bringing big ideas to life daily and are looking for talented individuals to grow with us. Does this sound like you?
About The Role
As a digital marketing expert resource, you will work directly with our client and their dealers to implement industry leading digital best practices through in-person consultations, training, data analysis, videos, and webinars.
The goal is to optimize the dealer&rsquo;s digital performance, deliver strategic digital consulting, analytics reporting, and establish a premium online customer experience when someone is shopping for a vehicle.
About You
Like us, you have a passion for all things automotive and digital. Previous automotive experience as a Marketing Manager, eCommerce Director, Internet Manager, or previous work experience in the Automotive industry as a Digital Resource makes you an ideal candidate. You should have in depth knowledge of dealership sales strategy, marketing, and operations to properly coordinate digital strategy elements into business plans. You are exceedingly professional, organized, and detail orientated. You enjoy traveling extensively and building relationships with key stakeholders inside and outside the brand.
Shift Digital Business Consultants supporting the brand have a vital understanding of how dealerships operate and the digital tools they use to engage their customers. Expert proficiency with the following tools is required: 
<ul><li>
Dealership Websites</li><li>
Search Engine Optimization (SEO)</li><li>
Search Engine Marketing (SEM)</li><li>
Social Media and Reputation Management</li><li>
CRM / DMS Systems</li><li>
Google Adwords / Analytics</li><li>
Automotive experience</li></ul>
Are you a road warrior? This is a travel position that requires extensive travel in the Northern Florida. Southern Georgia area along with adjacent states.
 At Shift, many factors are taken into account when determining a reasonable compensation range for any given role. Some of these factors include, but are not limited to: skill-set, location, years of experience, licenses, certifications, and business/organizational needs. The following compensation range is specific to New York City, Colorado, Nevada, California, and Washington residents only. While we do provide an estimated salary range, it is not typical for an individual to be hired near the top range for their role. A reasonable estimate for this role is: $95,000 - $105,000. A summary of the benefits offer for the role is available at https://www.shiftdigital.com/company/Careers.
This is a full-time position with Shift Digital. In addition to our great benefits, we offer very competitive compensation, paid holidays, generous paid time off (PTO) and other employee perks. 
Why Should You Apply?<ul><li>
Full time position with a growing company</li><li>
Excellent health insurance plan, including an entirely free medical plan!</li><li>
Paid Holidays and generous Paid Time Off, as well as time off to volunteer within your community and wellness days.
</li><li>Voted Best Midsize Company to work for in Detroit by Detroit Free Press</li></ul></div>

Dealer Marketing Consultant - Atlanta

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Senior Manager, Match Day Marketing (Independent Consultant)

Dealer Marketing Consultant - Atlanta