Senior Business Development Officer

Job Title

Business Development Senior Officer (Corporate & Events)

Job Purpose

The Business Development Senior Officer (Corporate & Events) is responsible for driving growth in the corporate and hospitality segments by building and managing relationships with hotels, venues, and event partners. The role focuses on securing new business, managing key accounts, and ensuring Floward is positioned as a preferred partner for events and corporate activations. With a strong network in the hospitality and events sectors, this role contributes directly to expanding Floward’s client base and achieving sustainable revenue growth.

Key Responsibilities

Corporate & Events Client Development

• Identify and target new opportunities across hotels, venues, and event management companies.
• Leverage existing portfolio of contacts within the events and hospitality industry to secure partnerships.
• Act as the primary point of contact for event organizers and hospitality clients, ensuring Floward’s offerings are well represented.

Proposal & Contract Management

• Prepare tailored proposals for hotels, corporate events, and activations.
• Support negotiations on terms, pricing, and service packages in line with business development guidelines.
• Ensure agreements and contracts are aligned with client expectations and company standards.

Relationship Building & Account Management

• Build and maintain strong relationships with key accounts in events and hospitality.
• Conduct regular client meetings, visits, and follow-ups to sustain long-term partnerships.
• Represent Floward at relevant industry forums, trade fairs, and corporate networking events.

Sales & Revenue Growth

• Achieve sales targets and revenue objectives in the events and hospitality segment.
• Track sales performance, pipeline progress, and conversion rates.
• Collaborate with internal teams to deliver customized event solutions for clients.

Cross-Functional Coordination

• Partner with creative, operations, and supply chain teams to ensure smooth execution of event-related orders.
• Coordinate with marketing to develop campaigns and promotional materials for corporate and hospitality clients.

Skills and Qualifications

Education

• Bachelor’s degree in Business Administration, Marketing, or related field.

Professional Experience

• Minimum of 8 years overall experience in the country of hire, with at least 5 years in events, hotels, or hospitality business development .
• Strong existing portfolio of contacts in the events and hospitality sectors.
• Demonstrated success in securing and managing large corporate/event accounts.

Technical & Functional Skills

• Valid local driving license (mandatory).
• Proficiency in CRM tools and MS Office (Excel, PowerPoint).
• Strong proposal writing, negotiation, and presentation skills.

Soft Skills

• Excellent stakeholder management and communication abilities.
• Organized and detail-oriented with strong project management skills.
• Results-driven with the ability to work independently and collaboratively.
• High adaptability to local market needs and client dynamics.

About Floward

Founded in 2017, Floward is an online flowers and gifting company; we pride ourselves in creating a seamless experience for our customers and making sending flowers and gifts as enjoyable as receiving them. We source our flowers daily from the best growers and farmers around the world to create one of a kind stunning arrangements and plants that fit every occasion. We also partner with local and international brands to offer a wide range of gifts including chocolate, perfumes, cakes and more, coupled with our arrangements to create the perfect gift. Operating in 36 cities in nine countries across the MENA region and UK, we guarantee same-day delivery across the board through our own refrigerated fleet to ensure our arrangements arrive fresh to the customer.

Website

https://www.floward.co