Senior Manager Digital Marketing E-Commerce

Job Summary:

We are seeking an experienced and results-driven Senior Manager – Digital Marketing & E-Commerce to lead our digital marketing strategy and e-commerce operations. The ideal candidate will have 5–8 years of proven experience in managing performance marketing, SEO/SEM, e-commerce growth, and digital transformation. This role requires strong leadership skills, data-driven decision-making, and expertise in driving online revenue growth through innovative campaigns and optimized digital channels.

Key Responsibilities:

• Develop and implement end-to-end digital marketing strategies across paid media, SEO, email, and social channels to achieve business growth objectives.
• Lead and oversee e-commerce operations, including product listings, catalog management, promotions, conversion funnels, and marketplace (Amazon, Daraz, Shopify, WooCommerce, etc.) performance.
• Manage and optimize paid advertising campaigns (Google, Meta, TikTok, LinkedIn) to maximize ROI, ROAS, CTR, and CPA.
• Drive SEO & SEM initiatives to increase organic visibility, traffic, and conversions.
• Collaborate with cross-functional teams (content, design, performance marketing, product) to deliver aligned campaigns.
• Analyze marketing and sales data, prepare performance reports, and identify actionable insights to improve campaign effectiveness.
• Plan and manage digital budgets and forecasting, ensuring efficient use of resources.
• Monitor e-commerce trends, competitors, and digital innovations to adopt best practices and new technologies.
• Lead, mentor, and develop a team of digital marketers, performance specialists, and e-commerce executives.

Key Requirements:

• Bachelor’s or Master’s degree in Marketing, Business, Computer Science, or a related field.
• 5–8 years of hands-on experience in digital marketing and e-commerce management.
• Proven expertise in performance marketing, SEO/SEM, e-commerce platforms, and online sales growth.
• Strong knowledge of Google Analytics, Tag Manager, Pixel integration, and marketing automation tools.
• Excellent understanding of e-commerce platforms (Shopify, WooCommerce, Amazon, Daraz, etc.).
• Strong analytical, leadership, and communication skills.
• Ability to thrive in a fast-paced, data-driven, and result-oriented environment.

Job Type: Full-time

Pay: Rs200,000.00 - Rs250,000.00 per month

Application Question(s):

• Can you walk us through a successful digital marketing or e-commerce growth campaign you led in the last 12–18 months?

Please share the objective, strategy, budget, platforms used, and measurable results (ROI, ROAS, traffic, conversions, etc.).

• What tools, platforms, and analytics frameworks do you use to optimize performance marketing and e-commerce operations?

Explain your experience with Google Analytics, Tag Manager, SEO tools, marketplaces (Amazon/Daraz), and any marketing automation systems you manage.

• How do you approach scaling online revenue through paid media, SEO/SEM, and conversion optimization?

Describe your data-driven decision-making process, team leadership approach, and how you prioritize channels to achieve maximum growth.

Work Location: In person