SEO Specialist

About the Role

We are seeking a results-driven SEO Specialist to join our team and improve our website’s organic search visibility. You will develop and execute SEO strategies, perform keyword research, optimize content, monitor performance, and collaborate with marketing and development teams to drive traffic and enhance user experience.

Responsibilities

• Develop and implement SEO strategies to increase organic traffic and search rankings
• Conduct keyword research and identify optimization opportunities
• Optimize website structure, on-page content, metadata, and internal linking
• Perform technical SEO audits and work with developers to resolve issues
• Monitor and report on SEO performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs
• Stay up-to-date on search engine algorithm updates and industry trends
• Conduct competitor research and identify new growth opportunities
• Assist with link-building campaigns and content strategy

Required Skills & Qualifications

• Proven experience as an SEO Specialist or similar role
• Strong knowledge of search engine algorithms and ranking factors
• Experience with SEO tools: Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
• Understanding of on-page, off-page, and technical SEO best practices
• Familiarity with HTML, CSS, and CMS platforms (WordPress, Shopify, etc.)
• Analytical mindset with strong problem-solving skills
• Excellent communication and teamwork abilities

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, IT, or related field
• SEO or analytics certifications (Google Analytics, HubSpot, SEMrush)
• Experience with content strategy, UX, or conversion rate optimization (CRO)
• Understanding of PPC and how it complements SEO

Job Types: Full-time, Permanent