SOCIAL MEDIA CONTENT COORDINATOR - WAFB

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WAFB:

WAFB, Louisiana's News Channel, is the market-leading, award-winning CBS affiliate in Baton Rouge.

Job Summary/Description:

We’re looking for a creative, fast-paced, detail-oriented Social Media Content Creator to join our marketing team. This entry-level position is perfect for someone who lives and breathes social media, understands what makes audiences engage, and thrives in a newsroom environment. The Social Media Content Creator will be responsible for executing daily social media content across all platforms while supporting the station’s overall digital and brand strategy.

Duties/Responsibilities include, but are not limited to:

• Publish daily posts across all station social media platforms
• Film and edit short-form video content for social platforms using an iPhone and mobile editing software
• Capture high-quality photos and video in the field for use across digital platforms
• Coordinate closely with the News Team to identify timely, engaging content
• Gather and organize videos, photos, and other assets for social posts
• Write compelling, audience-focused captions that drive engagement and clicks
• Monitor trends and adapt content to stay relevant and competitive
• Measure and analyze social performance metrics to evaluate success
• Follow and execute the station’s brand and marketing strategy
• Meet all deadlines and content expectations set by the Marketing Director
• Strong writing skills with the ability to craft engaging, platform-specific captions

Qualifications/Requirements:

• Understanding of major social media platforms (Facebook, Instagram, X, TikTok, YouTube, etc.)
• Basic knowledge of social media analytics and performance tracking
• Ability to independently film and edit social-first content using an iPhone and mobile editing tools (CapCut, Canva, Adobe Premiere Rush, etc.)
• Strong organizational skills and ability to manage multiple deadlines
• Team player who can collaborate effectively with newsroom staff
• Awareness of social media trends and digital storytelling techniques
• Ability to work in a fast-paced media environment

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WAFB-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.