Social Media & E-commerce Growth Lead (International Markets)

IBSTEC is looking for a results-driven Social Media & E-commerce Growth Lead to drive sales, leads, and scalable revenue for international brands. This role requires a specialist in Meta Ads and UGC-based performance marketing, combined with strong experience in Shopify growth and conversion optimization.

The ideal candidate knows how to combine content research, creative strategy, and paid media to build full-funnel systems that generate measurable business outcomes not just engagement.

Key Responsibilities

1. Meta Ads & Paid Social (Primary Focus)

• Plan, launch, and scale high-performance campaigns on Meta (Facebook & Instagram)
• Build and manage full-funnel advertising structures (prospecting, retargeting, retention)
• Continuously test creatives, audiences, hooks, and offers
• Optimize campaigns based on ROAS, CAC, CTR, CVR, and LTV

2. UGC & Creative Performance Strategy

• Lead UGC ad strategy, including scripting, messaging angles, and creative direction
• Conduct deep content and competitor research to identify winning trends
• Develop high-converting, scroll-stopping creatives built specifically for paid ads
• Coordinate with creators, editors, and designers to produce performance-focused assets

3. E-commerce Growth (Shopify Focus)

• Drive qualified traffic that converts into sales and repeat customers
• Optimize landing pages, product pages, offers, bundles, and funnels
• Improve conversion rate, AOV, retention, and overall store profitability
• Ensure strong alignment between ad messaging and on-site experience

4. Lead Generation

• Build and manage lead generation funnels for high-ticket and B2B campaigns
• Use Meta and LinkedIn advertising to generate qualified prospects
• Monitor and optimize CPL and lead quality

5. Analytics & Performance Optimization

• Track and analyze ROAS, CAC, MER, AOV, CVR, and funnel performance
• Translate performance data into actionable growth strategies
• Develop structured performance reports and dashboards

6. Team Leadership & Collaboration

• Lead media buyers, creatives, editors, and analysts
• Ensure high-quality execution and fast testing cycles
• Align creative strategy with performance and business goals

7. Systems & Infrastructure

• Develop scalable ad testing frameworks and growth systems
• Implement tracking systems, pixels, events, and attribution tools
• Introduce automation and reporting tools for performance efficiency

Required Skills & Experience

• 3–4+ years of experience in performance marketing and e-commerce growth
• Advanced expertise in Meta Ads Manager
• Proven success in creating and scaling UGC-based ad campaigns
• Strong understanding of Shopify and conversion optimization
• Demonstrated ability to generate sales and qualified leads
• Experience working with international markets and audiences
• Strong analytical, strategic, and creative thinking skills
• Leadership and team management experience
• Experience with TikTok Ads and social commerce
• Knowledge of marketing automation and CRM systems
• Experience with high-ticket or B2B funnels

Why Join Us

• Work with global brands and international markets
• Lead performance strategies for scaling, revenue-focused businesses
• Build systems that create measurable growth
• High-ownership leadership role with strong growth opportunities

Location: Gulberg V, Lahore

Job Type: Full-time

Work Timings: Monday to Friday, 12:00 PM – 9:00 PM

Salary: Market Competitive

Female candidates are encouraged to apply.

Job Type: Full-time

Work Location: In person