Digital Marketing Specialist

We are seeking a highly motivated and results-driven Digital Marketing Specialist with strong expertise in SEO, AEO (Answer Engine Optimization), AI engine optimization, and paid advertising platforms such as Google Ads. The ideal candidate will have a strategic mindset, hands-on experience, and a proven track record of delivering measurable growth through digital channels.

Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies aligned with business goals
• Execute advanced SEO strategies including on-page, off-page, and technical SEO to improve organic traffic
• Optimize content and digital assets for AEO to enhance visibility in featured snippets, voice search, and AI-driven search engines
• Implement AI engine optimization techniques to ensure brand presence across emerging AI platforms and search interfaces
• Plan, execute, and optimize paid advertising campaigns, particularly Google Ads (Search, Display, Video, and Performance Max)
• Conduct keyword research, competitor analysis, and performance tracking using industry tools
• Monitor and analyze campaign performance metrics; generate actionable insights and reports
• Collaborate with content, design, and development teams to ensure cohesive marketing efforts
• Stay up-to-date with the latest digital marketing trends, algorithm updates, and emerging technologies
• Continuously test, measure, and improve campaign performance to achieve ROI targets

Requirements

• Bachelor’s or Master’s degree in BBA, MBA, BS Computer Science, or equivalent
• Minimum 5 years of proven experience in digital marketing
• Strong expertise in SEO, AEO, AI-based search optimization, and Google Ads
• Demonstrated experience in driving measurable results and achieving KPIs
• Proficiency with tools such as Google Analytics, Google Search Console, SEMrush, ScreamingFrog, or similar platforms
• Solid understanding of conversion rate optimization (CRO) and user experience principles
• Analytical mindset with strong problem-solving skills
• Excellent communication and collaboration abilities
• Experience with automation tools (Hubspot)
• Knowledge of content marketing and social media advertising
• Familiarity with (Drupal)
• Results-oriented with a strong focus on ROI and performance
• Self-driven, proactive, and detail-oriented
• Ability to work in a fast-paced environment and manage multiple projects simultaneously