Email Marketing & Lead Gen Specialist

Location: Office Based During Probation With a Potential of Remote/Hybrid in the Future (Based on Performance)
Type: Full-Time | 6:00pm-3:00am
Experience Level: Mid to Senior

About the Role:

We are seeking a self-driven and highly skilled Email Marketing & Lead Management Specialist to fully own and execute our outreach strategy. This role requires technical proficiency, strategic thinking, and hands-on experience with a broad suite of tools and platforms. If you are someone who thrives on automation, precision, and growth-oriented campaigns, this is for you.

Key Responsibilities

Email Marketing & Campaign Management

• Plan, execute, and optimize cold and warm email outreach campaigns via tools like Mailchimp, SendX, Smartlead, and Instantly.

• Manage domains and email deliverability using GoDaddy and Zapmail; ensure high inbox rates and low bounce/spam metrics.

• Monitor domain health, DNS settings (SPF, DKIM, DMARC), and warm-up tools to ensure long-term outreach sustainability.

• Build and maintain automations and workflows for drip campaigns, retargeting, and lead nurturing sequences.

Lead Generation & Data Operations

• Perform manual and tool-assisted lead sourcing/scraping across platforms like Craigslist, Indeed, ZipRecruiter, SalesQL, LinkedIn, Facebook Groups/Marketplace, Upwork, Reddit, Quora, Google Search, Crunchbase, and AngelList.

• Use Apollo, Clay, RB2B, and enrichment tools to validate, clean, and enhance lead data.

• Segment and maintain a dynamic, clean database of leads for personalized and scalable outreach.

• Perform regular audits of lead data to remove duplicates, update statuses, and ensure accuracy.

LinkedIn Outreach & Social Selling

• Run and optimize LinkedIn campaigns, including profile management, automation, connection funnels, and message sequencing.

• Engage in communities/groups to organically generate leads and visibility.

• Coordinate content posting with outreach for maximum engagement.

• Use Clay to orchestrate workflows, unify data, and build intelligent outreach strategies.

• Maintain consistent documentation and dashboards for campaign performance, lead source ROI, and deliverability metrics.

• Collaborate with sales/marketing leadership to share insights and optimize conversion strategies.

Required Skills & Tools

• Great linguistic capabilities for our US clientele

• Email Tools: Mailchimp, SendX, Smartlead, Instantly

• Lead Tools: Clay, RB2B, Apollo, SalesQL

• Scraping/Data: Manual scraping, data enrichment, cleaning, and management

• Outreach Management: LinkedIn Automation (e.g., Expandi, PhantomBuster, or similar)

• Email Infrastructure: GoDaddy, DNS (SPF/DKIM/DMARC), Zapmail, inbox warmup and spam health tools

• Platforms for Sourcing: Craigslist, Indeed, LinkedIn, Reddit, Facebook, Upwork, Google, Crunchbase, AngelList, etc.

Who You Are

• A systems thinker who enjoys building and automating processes.

• Experienced in B2B lead gen, especially for services or high-ticket offers.

• Strong in data hygiene, targeting accuracy, and performance tracking.

• Excellent copywriting skills for cold outreach.

• Capable of owning the entire pipeline—from sourcing to inbox to CRM handoff.

Preferred

• Experience working with Clay as a data orchestration and enrichment tool.

• Familiar with Zapier/Make for automation across email, CRM, and outreach tools.

• Ability to create and maintain dashboards for performance insights

If you have what it takes then share:

• Examples of cold outreach campaigns you've created

• Tools you’ve used and your role in setting them up

• Lead lists or scraping projects you've personally done (no need for sensitive data, just methods/platforms)

Job Type: Full-time

Pay: Rs80,000.00 - Rs90,000.00 per month

Work Location: In person