Marketing Manager

• Launch Rosin Tech Labs' full-scale regional brand and trade marketing campaigns
• Develop and execute a compliance-friendly digital and social media strategy
• Build partnerships with retail accounts, local events, and community organizations across New Jersey
• Manage trade promotions, retail activations, and product launches to drive sell-through and brand visibility
• Support marketing initiatives for new product lines and market expansion
• Oversee design, procurement, and inventory management of branded merchandise and promotional materials

• Develop and execute marketing plans aligned with sales goals, seasonal priorities, and regulatory requirements
• Plan and manage promotional calendars tied to product launches, retail activations, holidays, and sales initiatives
• Coordinate campaign timelines from concept through execution, ensuring alignment across teams

• Own al trade marketing initiatives, including co-branded promotions, product launch support, and vendor activations with retail partners
• Partner with sales leadership to ensure retail accounts are equipped with updated assets, point-of-sale materials, and promotional messaging
• Oversee branded displays, merchandising materials, and promotional assets distributed to retail partners
• Ensure consistency between brand messaging and materials provided to retail accounts

• Lead development and execution of outbound communications, including email and digital campaigns targeting both consumers and retail partners
• Coordinate messaging for product launches, promotions, events, and seasonal campaigns across email, social, and wholesale channels
• Ensure all communications are clear, timely, brand-aligned, and compliant

• Manage social media and digital marketing efforts within New Jersey cannabis advertising regulations
• Maintain consistent brand voice and visual standards across all channels
• Manage product visibility and accuracy across digital platforms and wholesale listings

• Track and report on campaign performance, including reach, engagement, and sales impact
• Manage marketing budgets, vendors, and timelines
• Ensure all marketing activities comply with New Jersey cannabis advertising regulations

• Must be 21 years of age or older
• In-office availability in Fairfield, New Jersey (Monday-Friday), with occasional travel as needed
• 3-5 years of marketing experience (brand management, CPG, wholesale, or digital marketing)
• Strong portfolio demonstrating brand-building and campaign execution
• Ability to manage multiple projects simultaneously
• Excellent written, verbal, and organizational skills
• Proficiency with digital marketing tools (social platforms, analytics, Canva/Adobe, etc.)

• Cannabis industry experience
• Familiarity with New Jersy cannabis advertising regulations
• Experience supporting wholesale or CPG trade marketing
• Knowledge of METRC, seed-to-sale platforms, or wholesale ordering systems

• In-office schedule with occasional evenings or weekends for events or activations
• Regular use of computers, design software, and analytics tools
• Ability to lift up to 25 pounds (event and marketing materials)

• Competitive salary: $75,000-$85,000 DOE; potential for performance-based bonuses
• Paid Time Off (PTO) and paid holidays
• Comprehensive benefits package including health, dental, and vision
• Employee product discounts
• Direct collaboration with leadership in a hands-on, in-office environment
• Opportunity to help shape and grow marketing strategy with a developing brand

Equal Opportunity Employer

We are an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants, and we do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable federal, state, or local law.