Marketing Specialist

Position Summary

The Marketing Specialist supports Eagle Analytical’s marketing and digital initiatives by executing campaigns, creating content, and maintaining marketing channels that drive brand awareness, engagement, and demand generation. This role is hands-on and collaborative, working closely with Marketing, Business Development, and internal teams to deliver high-quality digital, print, and event-based marketing assets aligned with company goals and regulatory standards.

What You Will Do

• Generate demand for Eagle Analytical products and services through targeted marketing initiatives.

• Planning, executing and optimizing Google advertising campaigns such as Search, Display, Shopping, YouTube, Performance Max.

• Write and produce marketing copy for ads, email campaigns, website content, blogs, magazines, social media, and promotional materials.
• Develop visual assets including graphics, images, and video content using Adobe Creative Cloud tools.
• Assist with video production and editing (Adobe Premiere Pro; After Effects a plus).
• Manage, update, and maintain the company’s WordPress website; Ensure website performance, responsiveness, security, and cross-browser/device compatibility
• Manage ongoing improvements to website functionality, user experience, and accessibility .
• Update and maintain publicly available website documents for accuracy and consistency.
• Optimize content for SEO and usability in collaboration with senior team members.
• Create and publish social media content across platforms (LinkedIn, Facebook, Google, etc.).
• Maintain a regular content schedule with a minimum of weekly posts.
• Assist with paid advertising campaigns and performance tracking.
• Support ad creation for print and digital placements.
• Develop marketing collateral including brochures, flyers, displays, and trade show materials.
• Support company events, trade shows, and internal initiatives.
• Assist with internal marketing communications such as newsletters, internal emails, and employee-related content.
• Assist with email marketing campaigns, newsletters, and contact management.
• Support CRM initiatives and campaign execution (HubSpot experience a plus).
• Collaborate cross-functionally to ensure messaging accuracy, brand alignment, and regulatory compliance.
• Track engagement metrics, campaign results, and support budget monitoring.
• Assist with special projects as assigned.

Who You Are

• Bachelor’s degree in Marketing, Media, Advertising, or related field.
• 3–5 years of experience in marketing, campaign execution, or related roles.
• Strong copywriting skills; writing samples required.
• Experience with WordPress; HTML/CSS a plus.
• Proficiency with Adobe Creative Cloud (Photoshop, Illustrator, InDesign).
• Basic video editing experience preferred.
• Email marketing and social media management experience.
• Strong organizational, time management, and project coordination skills.
• Ability to manage multiple projects in a fast-paced environment.
• Excellent written and verbal communication skills.
• Ability to work collaboratively and independently.

Who We Are

Serving customers since 2004, Eagle offers the highest quality in preparation testing for sterility, bacterial endotoxins, microbial detection, beyond-use dating (BUD) determination and active ingredient potency. State-of-the-art equipment, combined with the experience and knowledge of our team, makes Eagle the best choice for all testing needs. The Eagle team is committed not only to performing the best quality control testing, but also working relentlessly with our customers on solutions if tests receive unexpected results. Learn more at www.eagleanalytical.com.

Education

Preferred

• Bachelors or better in Journalism or related field
• Bachelors or better in Graphic Design or related field
• Bachelors or better in Marketing or related field

Licenses & Certifications

Preferred

• Prof.Certification in CRM
• Prof. Cert. Marketing
• Prof. Cert. Graph. Design

Skills

Preferred

• Social Media
• Public Relations
• Design
• Creative Thinking
• Communication
• Advertising
• Adobe Illustrator

Behaviors

Preferred

• Thought Provoking: Capable of making others think deeply on a subject
• Team Player: Works well as a member of a group
• Enthusiastic: Shows intense and eager enjoyment and interest
• Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well

Motivations

Preferred

• Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization
• Entrepreneurial Spirit: Inspired to perform well by an ability to drive new ventures within the business
• Self-Starter: Inspired to perform without outside help

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.