Paid Media Manager

Job Description

Primal Kitchen is seeking a hands-on, analytical, and creative Paid Media Manager to lead full funnel paid campaigns across digital, social, and traditional media. This role will manage in-house execution across platforms like Meta, Google, YouTube, Pinterest, CTV, OLV, and emerging channels, while also supporting Retail Media Network (RMN) campaigns in partnership with the Omni team.

You’ll work closely with the creative team to ensure our media approach authentically represents our clean-eating mission while managing the day-to-day hands-on keyboard of our media investments by translating real-time data into media strategies that build brand awareness, grow household penetration, and drive measurable business impact.

RESPONSIBILITIES:

Strategy, Planning & Channel Execution

• Execute Primal Kitchen’s full-funnel paid media campaigns across digital, social, CTV, and traditional channels to drive brand growth and household penetration.

• Translate business needs into media plans that balance brand awareness, new customer acquisition, and efficiency.

• Manage day-to-day hands-on-keyboard execution across platforms including Meta, Google, YouTube, Pinterest, TikTok, and more.

• Optimize campaigns in real time to improve key performance indicators such as ROAS, CPM, CTR, CPC, and CAC.

• Plan and execute paid campaigns within Retail Media Networks (such as Amazon, Walmart Connect, Target Roundel, and Instacart, including sponsored search) in partnership with the Omni team.

• Collaborate on media strategies that complement in-store activations, promotions, or joint business plans with retail partners.

Creative & Cross-Functional Collaboration

• Partner with internal creative and influencer teams to develop and optimize content that reflects current trends, consumer behavior, and performance insights.

• Provide creative briefs and feedback informed by real-time data, including engagement rate, completion, and click-through rate.

• Collaborate with brand and comms teams to ensure messaging and media strategies are aligned across all channels.

• Work closely with the influencer team to support whitelisting and Spark Ads where applicable.

• Manage day-to-day relationships with platform reps (Meta, Google, Pinterest, Amazon, etc.) to stay ahead of best practices, unlock betas, and test new media formats.

Performance Analysis & Reporting

• Own media reporting dashboards using GA4, Triple Whale, and native platform tools.

• Monitor spend pacing, performance trends, and attribution to inform cross-functional decisions and campaign pivots.

• Provide regular reporting, learnings, and actionable insights to the Head of Media.

SKILLS:

• Knowledge of platform advertising management in Meta, Google, Pinterest

• Knowledge of platform advertising management in retail tools directly or a paid media management aggregation tool like Skai or Pacvue

• Experience analyzing paid media campaigns and reporting to head of media, senior leadership in Primal Kitchen and broader internal and external stakeholders

MINIMUM QUALIFICATIONS:

• 5+ years of experience in paid media planning and buying, preferably in the CPG or natural foods industry

• Strong analytical skills with experience in campaign measurement and optimization

• Proficiency with digital media platforms and analytics tools

• Experience managing agency relationships and vendor partnerships

• Excellent communication and collaboration skills

• Passion for natural foods and clean eating

WHY PRIMAL KITCHEN?

At Primal Kitchen, we’re on a mission to change the way the world eats. As part of our team, you will have the opportunity to work in a fast-growing, entrepreneurial environment where your ideas and contributions truly matter. This is a great opportunity to be at the forefront of an exciting industry actively disrupting. If you’re ready to make an impact and help us create the future of food, we want to hear from you!

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$104,200.00 - $130,200.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Employee's Home - Geo

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.