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apple ads space planner Jobs in Cupertino

apple ads space planner

commodity finance & data analyst Jobs in Cupertino

commodity finance & data analyst

data analytics engineer - apple services engineering Jobs in Cupertino

finance analyst

infrastructure finance, senior cloud analyst Jobs in Cupertino

apple ads financial analyst

Apple

<div>Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job, and there's no telling what you could accomplish. 
 
Be a part of the growing Apple Ads team to help drive and support the future growth of this exciting business. The Apple Ads Finance team is closely aligned with the business and has a strong influence in executive decision-making. Not only will you be joining the Apple Ads Finance team, but you will also be part of the Apple Services Finance team, which is helping to drive Apple&rsquo;s continued growth. 
 
Key responsibilities include expense and headcount forecasting and analysis, capital planning, and P&amp;L reporting. Cross-functional partnerships with many business functions (engineering, product, marketing, sales) as well as other Service finance teams. Must be very self-driven, self starter, proactive, organized, detail-oriented, and can work in a fast-paced, high-energy and ever-changing environment. 
 
Description 
 
<ul><li>FP&amp;A responsibilities related to headcount, cost, capital expenditures, month end and quarter close, forecasting, annual planning.</li></ul> 
<ul><li>Prepare detailed financial reports, forecasts, and variance analyses. Present monthly reports and findings to senior leadership</li></ul> 
<ul><li>Evaluate financial data, analyze costs, and provide insights to optimize business operations and profitability</li></ul> 
<ul><li>Evaluate the financial impact of potential business decisions.</li></ul> 
<ul><li>Heavy cross-functional partnership with business teams and other finance teams. Collaborate with business partners to develop and monitor budgets.</li></ul> 
<ul><li>Ad hoc analysis and decision support.</li></ul> 

Preferred Qualifications 
 
Ability to quickly learn in new settings and apply those learnings successfully 
 
Self-starter with ability to work comfortably with incomplete information/ambiguity in fast-paced environment 
 
Exceptionally detail oriented and able to translate big-picture analysis while never losing sight of the details 
 
Demonstrated success in managing multiple projects and priorities in a fast-paced, high-growth, results-driven environment 
 
Demonstrated ability to build effective business partnerships 
 
Strong communication and presentation skills 
 
Strong sense of team 
 
Innate curiosity - passion for and experience with Apple&rsquo;s products 
 
Experience with enterprise software systems such as SAP, Essbase, Tableau 
 
Excel skils 
 
Minimum Qualifications 
 
2+ years of professional finance experience in a high performing organization. 
 
Bachelor&rsquo;s Degree in Finance, Accounting, Business or relevant field 
 
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant . 
 
Pay &amp; Benefits 
 
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $110,500 and $166,100, and your base pay will depend on your skills, qualifications, experience, and location. 
 
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits. 
 
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.</div>

Apple Ads Financial Analyst

Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. 
 
Description 
 
We are looking for an analytical, highly motivated, and execution-oriented individual to support the growing Apple Ads team. This role requires someone who combines strong program management skills, analytical rigor, and operational finance discipline to help uphold Apple&rsquo;s legacy of efficiency and success. As part of the Apple Ads Finance team, you will partner closely with Sales, Product, Data Insights, Business Operations, and Corporate Finance, often acting as the connective tissue across teams. You will support revenue planning and analysis across Video Ads, with the opportunity to contribute to News Ads and other media advertising initiatives based on business needs and priorities. You will have regular interaction with senior leadership and play a meaningful role in shaping the growth of Apple&rsquo;s advertising products. 
 
The ideal candidate is a self-starter who thrives in ambiguity, can drive work forward across multiple stakeholders, brings a positive and collaborative mindset, and is equally comfortable building models, telling a data-driven story, and owning accounting responsibilities.&quot;,&quot;responsibilities&quot;:&quot;Support global revenue forecasting and planning for Video Ads, with exposure to News Ads and other Apple Media advertising initiatives as business needs evolve 
 
Build and maintain financial models and analyses that inform decision-making across planning, pacing, and strategic initiatives 
 
Act as a program manager for finance, coordinating inputs and alignment across Sales, Product, Data, and Accounting partners to keep initiatives moving forward 
 
Proactively surface trends, insights, and performance updates through clear, concise materials for stakeholders and senior leadership 
 
Translate complex analyses into compelling narratives that drive discussion, decisions, and action 
 
Design and present succinct, informative, and engaging keynotes tailored to an executive audience 
 
Own aspects of the quarter-end close process, including preparation of journal entries and ensuring financial results are accurate and compliant with accounting policy 
 
Develop a deep understanding of Apple Media advertising products and serve as a finance point of contact for key growth areas 
 
Build strong, trusted partnerships across Product, Sales, Marketing, Business Operations, Data Insights, and Finance 
 
Preferred Qualifications 
 
Demonstrated ability to own and drive complex, cross-functional initiatives, bringing structure, clarity, and momentum to ambiguous problems 
 
Strong foundation in financial modeling, forecasting, and business analysis, paired with working knowledge of accounting principles 
 
Highly analytical, with the ability to translate large and imperfect datasets into clear insights and actionable recommendations 
 
Proven track record of taking initiative, following through, and delivering results with a positive, collaborative approach 
 
Comfortable building relationships and influencing partners across multiple functions and levels of seniority 
 
Experience preparing or supporting journal entries, accruals, and quarter-end close processes 
 
SQL experience preferred (or strong willingness to learn); comfort working with data is required 
 
Excellent written and verbal communication skills, including the ability to craft and present materials to senior leadership 
 
Detail-oriented while maintaining the ability to step back and focus on the big picture trends and key business levers 
 
Ability to work independently and manage multiple priorities in a fast-paced, evolving environment 
 
Minimum Qualifications 
 
6+ years of experience, preferably in FP&amp;A or Ad Sales Finance within AdTech, Sports, or Media/Entertainment 
 
Bachelor&rsquo;s Degree in Finance, Accounting, Business Administration or relevant field 
 
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant . 
 
Pay &amp; Benefits 
 
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $137,900 and $207,300, and your base pay will depend on your skills, qualifications, experience, and location. 
 
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits. 
 
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Sr. Analyst, Revenue Planning & Analysis - Video & Media Ads

At Apple, we focus deeply on our customers&rsquo; experience. Apple Ads brings this same approach to advertising, helping people find exactly what they&rsquo;re looking for and helping advertisers grow their businesses! Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. 
 
Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes-from small app developers to big, global brands. Because when advertising is done right, it benefits everyone! 
 
Apple&rsquo;s Ads team is seeking a highly skilled and motivated Machine Learning Engineer to join the Ads Relevance and Quality team. This team is responsible for ensuring high-quality, trustworthy ad experiences by building intelligent systems to evaluate ad relevance, detect low-quality or offensive content, and optimize user satisfaction. 
 
You&rsquo;ll work at the intersection of applied ML, NLP, and content quality-designing models and systems that understand queries, flag inappropriate content, and raise the bar for ad relevance and user trust across billions of queries and impressions. 
 
Description 
 
You&rsquo;ll play a key role in shaping the future of safe, high-quality advertising at Apple. Your work will help ensure that ads remain useful, relevant, and respectful of our users-supporting Apple&rsquo;s values of privacy, trust, and transparency. You&rsquo;ll collaborate with world-class engineers and researchers, apply cutting-edge ML techniques in real-world systems, and have a direct impact on the experience of millions of users every day.&quot;,&quot;responsibilities&quot;:&quot;Design and implement machine learning models to evaluate and improve ad relevance, trust, and quality for user queries 
 
Build NLP and multi-modal models that detect offensive, unsafe, or policy-violating content at scale 
 
Develop methods for semantic query understanding, ads understanding, relevance scoring, and keyword-to-ad matching 
 
Collaborate closely with product and policy teams to translate content integrity standards into measurable ML objectives 
 
Work with large-scale, privacy-preserving datasets to discover and operationalize new quality signals 
 
Conduct offline/online experiments to measure impact on user trust and satisfaction across Ads 
 
Partner cross-functionally with infrastructure, product, and moderation teams to deploy models at production scale 
 
Preferred Qualifications 
 
7+ years of experience applying machine learning at scale in domains such as ad tech, content moderation, search ranking, or recommendation systems 
 
PhD in Computer Science, Machine Learning, NLP, or a related technical field 
 
Additional experience in Scala or Java 
 
Minimum Qualifications 
 
4+ years of experience applying machine learning at scale in domains such as ad tech, content moderation, search ranking, or recommendation systems 
 
Strong expertise in natural language processing, including offensive content detection, semantic matching 
 
Experience with Transformer-based architectures (e.g., BERT, DistilBERT) and training pipelines in TensorFlow or PyTorch 
 
Familiarity with fine-tuning Large Language Models (LLMs) for downstream tasks such as classification, content moderation, or semantic relevance 
 
Familiarity with quality and fairness evaluation frameworks (precision, recall, coverage, policy alignment, etc.) 
 
Hands-on experience with A/B testing, experimentation frameworks, and performance debugging in production 
 
Proficiency in Python and SQL 
 
Strong problem-solving and communication skills with a focus on translating abstract trust/safety goals into deployable solutions 
 
MS in Computer Science, Machine Learning, NLP, or a related technical field 
 
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant . 
 
Pay &amp; Benefits 
 
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $147,400 and $272,100, and your base pay will depend on your skills, qualifications, experience, and location. 
 
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits. 
 
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Machine Learning Engineer - Ads Relevance & Quality

At Apple, we focus deeply on our customers&rsquo; experience. Apple Ads brings this same approach to advertising, helping people find exactly what they&rsquo;re looking for and helping advertisers grow their businesses! Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. 
 
Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes-from small app developers to big, global brands. Because when advertising is done right, it benefits everyone! 
 
You'll have the opportunity to develop models that improve our platform across the board, write production code to generate recommendations, work closely with business partners to help drive the development of new products as well as perform large scale and complex experiments to understand their effects. You'll drive strategic outcomes through substantial innovation in multiple fields by leading the development and application of advanced techniques and algorithms to improve our ad network. 
 
You've, or will develop a deep understanding of the ad network behavior, and will work with product management and business leadership to prioritize an innovation roadmap across multiple technical domains. You'll lead the conception, development, and delivery of state of the art capabilities that differentiate our products and are core to our business. You should have experience developing and implementing machine learning algorithms, ideally within the ads space. You'll have an excellent understanding of scalable architectures and thrive working in Agile environments. The ability to be a good team player under tight deadline constraints is key to success. 
 
Description 
 
Matching at Ads is a critical component of our Ads funnel and responsible for ensuring that we are retrieving relevant and engaging Ads for our users. We are building the next generation of our retrieval systems to sustain the growth of the business for the future. We are looking for a Machine Learning Engineer that will develop the algorithms for our retrieval system. 
 
In this role you will drive step-change improvements in our outcomes, impact our platform revenue and quality of our ads, and formulate approaches to greenfield product opportunities. You will own end-to-end the ideation, development, testing and productization of these algorithms. You will work with complex problems in the ads retrieval space, provide solution that adhere to Apple&rsquo;s privacy principles, review and contribute to state of the art in research, work with a variety of cross functional teams to ensure the feasibility and robustness of delivering new capabilities. This role will work closely with organizational partners and be expected to present findings across the organization. 
 
Preferred Qualifications 
 
7+ years of experience building machine learning capabilities across many different product areas at scale. 
 
PhD, or equivalent experience, in NLP, Machine Learning, Deep Learning, Large Language Model, Reinforcement Learning or related field with experience building production systems or have equivalent experience working with large data science / machine learning projects in industry. 
 
Minimum Qualifications 
 
4+ years of experience building machine learning capabilities across many different product areas at scale. 
 
Proven experience in NLP, information retrieval and search. 
 
Ability to apply and implement research concepts, ultimately in production quality code. 
 
Experience defining clear, testable research hypotheses, including intended impact on the business. 
 
Deep understanding of design of experiments, online experimentation approaches, preferably at scale. 
 
Experience contributing and/or reviewing research for top conferences and publications. 
 
Master's, or equivalent experience, in NLP, Machine Learning, Statistics, Forecasting, Optimization, Reinforcement Learning or related field with experience building production systems or have equivalent experience working with large data science / machine learning projects in industry. 
 
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant . 
 
Pay &amp; Benefits 
 
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $181,100 and $272,100, and your base pay will depend on your skills, qualifications, experience, and location. 
 
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits. 
 
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Senior Machine Learning Engineer - Matching, Apple Ads

At Apple, we focus deeply on our customers&rsquo; experience. Apple Ads brings this same approach to advertising, helping people find exactly what they&rsquo;re looking for and helping advertisers grow their businesses. 
 
Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes-from small app developers to big, global brands. Because when advertising is done right, it benefits everyone. 
 
Description 
 
As a Data Site Reliability Engineer in Apple Ads, you will focus on designing, building, and managing cloud-based systems and infrastructure that stores, process, transforms and analyzes large datasets. You will ensure data and corresponding infrastructure is accessible, reliable, and secure within the cloud environment, working with various Apple Internal and 3rd party cloud providers like AWS.&quot;,&quot;responsibilities&quot;:&quot;Your high-level responsibilities will include: 
 
Design, build and manage large scale distributed data systems on AWS using services such as EMR, EKS, MSK. 
 
Design and develop internal tooling and automation frameworks to improve data infrastructure reliability, cost-efficiency, and operational visibility. 
 
Collaborate with cross-functional engineering teams like advertising, machine learning and data platforms to define infrastructure architecture, troubleshoot complex issues, and drive production excellence. 
 
Lead initiatives to eliminate toil via automation, improve efficiency and scalable deployment patterns. 
 
Contribute to strategic decision making related to adoption of a multi-cloud echo system to maintain operational excellence on the current stack while still enabling the path for future innovation. 
 
Preferred Qualifications 
 
Proven experience as a committer to open-source projects like Apache Spark, Flink, etc 
 
Track record of driving automation, cost optimization and performance tuning at scale for data systems. 
 
Experience leveraging ML and GenAI capabilities to improve infrastructure and Operational efficiency is a plus. 
 
Experience driving adoption of new technologies and influencing designing of systems. 
 
Strong programming skills on object-oriented, functional or procedural programming languages, preferably Java / Scala / Kotlin / Python 
 
Experience designing and managing Infrastructure as Code with Helm and CRD, ensuring repeatable, secure, and scalable deployments. 
 
Minimum Qualifications 
 
5+ years of experience in Site Reliability Engineering with a strong focus on building, scaling and operating cloud based distributed data systems. 
 
Proven expertise running cloud infrastructure built on managed services offered by cloud providers like AWS 
 
Strong technical grasp and experience working on Open Source technologies designed for large scale data processing, like Apache Spark, Flink, Kafka, Iceberg, etc. 
 
Big Data processing and storage systems (streaming and batch) 
 
Strong expertise and experience with container orchestration systems like Kubernetes 
 
Experience designing, analyzing and troubleshooting large-scale distributed systems. 
 
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant . 
 
Pay &amp; Benefits 
 
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $147,400 and $272,100, and your base pay will depend on your skills, qualifications, experience, and location. 
 
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits. 
 
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Senior Site Reliability Engineer (SRE), Data - Apple Ads

At Apple, we focus deeply on our customers&rsquo; experience. Apple Ads brings this same approach to advertising, helping people find exactly what they&rsquo;re looking for and helping advertisers grow their businesses! Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes-from small app developers to big, global brands. Because when advertising is done right, it benefits everyone! 
 
Description 
 
Apple&rsquo;s Ads Signals Intelligence team is seeking a hands-on and experienced Machine Learning Engineer to develop the next generation of ML-driven signal platforms that power retrieval, prediction, and relevance across Apple&rsquo;s advertising ecosystem-including the App Store and Apple News. This role focuses on building content understanding systems and large-scale infrastructure capable of delivering near real-time signal updates, enabling smarter, privacy-aware decision-making throughout the ad delivery stack. 
 
This role focuses on developing rich semantic signals from a variety of sources-including queries, creatives, metadata, and user interactions-to support scalable ad retrieval, creative ranking, and marketplace optimization. You'll work at the forefront of LLM fine-tuning, knowledge graph construction, semantic search, and multimodal representation learning to extract structured intelligence from unstructured data. 
 
While ad tech knowledge is a strong bonus, the core of the role is building high-quality, privacy-centric signals that fuel some of Apple&rsquo;s most advanced machine learning systems. 
 
As part of the Ads Signals Intelligence team, you&rsquo;ll be shaping the foundation of Apple&rsquo;s ad ranking and relevance systems through world-class signal understanding. You&rsquo;ll work on problems at the cutting edge of retrieval, multimodal learning, LLMs, and content intelligence-while contributing to Apple&rsquo;s mission to deliver high-performing, privacy-first advertising experiences at scale.&quot;,&quot;responsibilities&quot;:&quot;Design, implement, and scale ML systems that extract high-value semantic signals from structured and unstructured content 
 
Contribute to retrieval and ranking pipelines using techniques in query understanding, semantic embedding, and dense/sparse indexing 
 
Fine-tune and apply Large Language Models (LLMs) for NLP tasks like content labeling, rewriting, and semantic similarity 
 
Construct and utilize knowledge graphs and entity linking systems for enriching creative and query signals 
 
Work with multimodal data (e.g., combining text, image, and metadata signals) to build robust, cross-domain signal representations 
 
Build core components for a content understanding platform, such as entity extraction, topic modeling, creative summarization, and taxonomy generation 
 
Own experimentation, offline evaluation, and online validation of signal pipelines at massive scale 
 
Collaborate across engineering, infra, and product teams to productionize systems while meeting Apple&rsquo;s high standards for reliability and privacy 
 
Preferred Qualifications 
 
7+ years of experience in machine learning or applied research, with a focus on retrieval, ranking, NLP, or content understanding 
 
MS or PhD in Computer Science, Machine Learning, Information Retrieval, NLP, or a related field. 
 
Minimum Qualifications 
 
4+ years of experience in machine learning or applied research, with a focus on retrieval, ranking, NLP, or content understanding 
 
Deep understanding of information retrieval, semantic search, and query-document matching 
 
Strong hands-on experience with LLM fine-tuning, knowledge graph construction, and entity-centric modeling 
 
Experience working with multimodal models, including text, vision, metadata, or audio-based representations 
 
Proficiency in Python, and experience with one or more of ML frameworks like PyTorch, TensorFlow 
 
Background in statistical modeling, optimization, and ML theory 
 
Exposure to ad tech domains such as auction modeling, targeting, attribution, or creative optimization is a plus 
 
Demonstrated ability to deliver high-impact ML solutions in production environments 
 
Bachelor's in Computer Science, Machine Learning, Information Retrieval, NLP, or a related field. 
 
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant . 
 
Pay &amp; Benefits 
 
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $181,100 and $318,400, and your base pay will depend on your skills, qualifications, experience, and location. 
 
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits. 
 
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Staff Machine Learning Engineer - Ads Signals Intelligence & Information Retrieval

At Apple, we focus deeply on our customers&rsquo; experience. Apple Ads brings this same approach to advertising, helping people find exactly what they&rsquo;re looking for and helping advertisers grow their businesses. 
 
Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes-from small app developers to big, global brands. Because when advertising is done right, it benefits everyone. 
 
Description 
 
Apple&rsquo;s Ads Signals Intelligence team is seeking a hands-on and experienced Machine Learning Engineer to develop the next generation of ML-driven signal platforms that power retrieval, prediction, and relevance across Apple&rsquo;s advertising ecosystem-including the App Store and Apple News. 
 
This role focuses on building content understanding systems and large-scale infrastructure capable of delivering near real-time signal updates, enabling smarter, privacy-aware decision-making throughout the ad delivery stack. This role focuses on developing rich semantic signals from a variety of sources-including queries, creatives, metadata, and user interactions-to support scalable ad retrieval, creative ranking, and marketplace optimization. 
 
You'll work at the forefront of LLM fine-tuning, knowledge graph construction, semantic search, and multimodal representation learning to extract structured intelligence from unstructured data. While ad tech knowledge is a strong bonus, the core of the role is building high-quality, privacy-centric signals that fuel some of Apple&rsquo;s most advanced machine learning systems. 
 
As part of the Ads Signals Intelligence team, you&rsquo;ll be shaping the foundation of Apple&rsquo;s ad ranking and relevance systems through world-class signal understanding. You&rsquo;ll work on problems at the cutting edge of retrieval, multimodal learning, LLMs, and content intelligence-while contributing to Apple&rsquo;s mission to deliver high-performing, privacy-first advertising experiences at scale.&quot;,&quot;responsibilities&quot;:&quot;Design, implement, and scale ML systems that extract high-value semantic signals from structured and unstructured content 
 
Contribute to retrieval and ranking pipelines using techniques in query understanding, semantic embedding, and dense/sparse indexing 
 
Fine-tune and apply Large Language Models (LLMs) for NLP tasks like content labeling, rewriting, and semantic similarity 
 
Construct and utilize knowledge graphs and entity linking systems for enriching creative and query signals 
 
Work with multimodal data (e.g., combining text, image, and metadata signals) to build robust, cross-domain signal representations 
 
Build core components for a content understanding platform, such as entity extraction, topic modeling, creative summarization, and taxonomy generation 
 
Own experimentation, offline evaluation, and online validation of signal pipelines at massive scale 
 
Collaborate across engineering, infra, and product teams to productionize systems while meeting Apple&rsquo;s high standards for reliability and privacy 
 
Preferred Qualifications 
 
7+ years of experience in machine learning or applied research, with a focus on retrieval, ranking, NLP, or content understanding 
 
MS or PhD in Computer Science, Machine Learning, Information Retrieval, NLP, or a related field. 
 
Minimum Qualifications 
 
4+ years of experience in machine learning or applied research, with a focus on retrieval, ranking, NLP, or content understanding 
 
Deep understanding of information retrieval, semantic search, and query-document matching 
 
Strong hands-on experience with LLM fine-tuning, knowledge graph construction, and entity-centric modeling 
 
Experience working with multimodal models, including text, vision, metadata, or audio-based representations 
 
Proficiency in Python, and experience with one or more of ML frameworks like PyTorch, TensorFlow 
 
Background in statistical modeling, optimization, and ML theory 
 
Exposure to ad tech domains such as auction modeling, targeting, attribution, or creative optimization is a plus 
 
Demonstrated ability to deliver high-impact ML solutions in production environments 
 
Bachelor's in Computer Science, Machine Learning, Information Retrieval, NLP, or a related field. 
 
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant . 
 
Pay &amp; Benefits 
 
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $181,100 and $318,400, and your base pay will depend on your skills, qualifications, experience, and location. 
 
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits. 
 
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Senior Machine Learning Engineer - Ads Signals Intelligence and Information Retrieval

Explore 130+ Apple ads financial analyst in Cupertino this March. Find roles across top companies and apply now to boost your career.