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b2b product marketing specialist

ArpuPlus - ARPU Telecommunications Services

<div>
 
 Job Overview:
 
 
 
 We are seeking a B2B Product Marketing Specialist to join our team and support the development and execution of marketing strategies for our business-to-business products. The ideal candidate will have a passion for understanding customer needs, market dynamics, and effective marketing tactics to drive product growth.
 
 
 
 Key Responsibilities:
 
 
 
 <ul>
 <li>
 Conduct research to understand market trends, customer needs, and competitive positioning to inform marketing strategies
 </li>
 <li>
 Assist in developing compelling product messaging and positioning that resonates with target B2B audiences
 </li>
 <li>
 Identify emerging CPaaS adoption patterns and industry-specific communication challenges
 </li>
 <li>
 Translate product features into clear, industry-focused value propositions and use cases
 </li>
 <li>
 Develop and execute marketing strategies for each targeted industry, focusing on high-impact business cases that align with the business growth plan
 </li>
 <li>
 Collaborate with the team to plan and execute product marketing campaigns, including digital, performance and social media marketing initiatives
 </li>
 <li>
 Plan and execute lead-generation campaigns and nurture programs for each industry
 </li>
 <li>
 Manage and optimize digital campaigns (email, LinkedIn, performance ads) to generate qualified leads
 </li>
 <li>
 Build and maintain lead funnels for targeted industries
 </li>
 <li>
 Create sales materials such as product sheets, presentations, and case studies to assist the sales team in effectively communicating product value and tackle customer's pain points in relative industry
 </li>
 <li>
 Help coordinate and promote product through AI tools generating leads
 </li>
 <li>
 Monitor and report on campaign performance metrics, providing insights and recommendations for continuous improvement
 </li>
 <li>
 Work closely with product management, sales, and customer success teams to align marketing efforts with business objectives
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Business, Communications, or a related field
 </li>
 <li>
 3 to 5 years of experience in marketing strategies for SaaS in the CpaaS B2B environment
 </li>
 <li>
 Hands-on in performance marketing and lead generation
 </li>
 <li>
 Knowledge of AI tools related to product marketing
 </li>
 <li>
 Familiarity with product marketing processes and techniques
 </li>
 <li>
 Ability to translate technical product features into business value for different industries
 </li>
 <li>
 Strong analytical skills with the ability to interpret data and market research
 </li>
 <li>
 Excellent written and verbal communication skills
 </li>
 <li>
 Proficiency in marketing tools and software (e.g.: email marketing platforms, analytics tools)
 </li>
 <li>
 Understanding of digital marketing strategies (SEO, PPC, social media)
 </li>
 <li>
 Detail-oriented and organized, with strong project management skills
 </li>
 <li>
 Creative thinker with a willingness to learn and adapt
 </li>
 <li>
 Team player with strong interpersonal skills and the ability to collaborate effectively
 </li>
 </ul>
</div>

B2B Product Marketing Specialist

inDrive

<div>
 
 inDrive is an international multiapp headquartered in Mountain View, CA. Our ride-hailing user base exceeds 150M users in more than 700+ cities in 47 countries. And our eNPS rate reaches 65,5%! This is twice and even three times higher than companies usually have, including our competitors.
 
 
 
 
 
 We are hiring an RH Senior Growth Specialist to drive the future growth of our ride-hailing business in Egypt by leading daily operations and key projects to deliver on growth targets. This role focuses on driving key projects and initiatives , e.g., optimising service quality, leading cross-functional projects, supporting marketing and partnerships, and providing local insights on market trends and competition, allowing for diverse exposure across many aspects of RH business.
 
 
 
 If this sounds like you, we&rsquo;d love to connect!
 
 
 
 
 
 
 
 What will you do:
 
 
 <ul>
 <li>
 Supporting the country lead to drive the country's objectives and deliverables through leading key projects.
 </li>
 <li>
 Manage and optimize daily ride hailing operations, ensuring efficiency, service quality, and driver passenger satisfaction.
 </li>
 <li>
 Lead cross functional projects involving driver operations, marketing, efficiency and support, conduct cross functional communication
 </li>
 <li>
 Help to develop strategies by researching the market, analyzing competitors, and shaping plans.
 </li>
 <li>
 Monitoring and improving customer satisfaction metrics by addressing customer concerns and feedback.
 </li>
 <li>
 Supporting the development and execution of marketing strategies to build and strengthen the brand in the local market.
 </li>
 <li>
 Develop and present insights, forecasts, and recommendations based on in depth analysis of operational data.
 </li>
 <li>
 Support, development and scaling of local partnerships.
 </li>
 <li>
 Coordinate GR and PR agendas.
 </li>
 <li>
 Provide local feedback and insights to central teams on product, pricing, competitors activities
 </li>
 <li>
 Work on product development by testing ideas in product, marketing, and operations with different teams
 </li>
 </ul>
 
 
 
 
 
 What we expect from you:
 
 
 <ul>
 <li>
 Bachelors or Master&rsquo;s degree in Economics, Business, Management or Mathematics.
 </li>
 <li>
 2 years of experience in ride-hailing, business development, B2B, B2C delivery, e-commerce or a related field in a fast paced environment
 </li>
 <li>
 Strong project management skills, with the ability to plan, execute, and track multiple initiatives simultaneously while ensuring timely delivery and impact.
 </li>
 <li>
 Strong analytical skills, comfortable with numbers and data driven approach.
 </li>
 <li>
 Experience using analytics tools such as Tableau, Looker Studio, or Power BI.
 </li>
 <li>
 Advanced MS Excel skills is a must
 </li>
 <li>
 Strong attention to detail with the ability to spot trends and optimize processes.
 </li>
 <li>
 Self motivated and proactive mindset, with a structured approach to problem solving.
 </li>
 <li>
 Good in building financial models and forecasts.
 </li>
 </ul>
 
 
 
 
 
 What we offer:
 
 
 <ul>
 <li>
 Remote work schedule
 </li>
 <li>
 Stable salary, health insurance
 </li>
 <li>
 Real impact: Your work will shape how the brand shows up in Pakistan and influence APAC
 </li>
 <li>
 Growth path: We invest in creatives who show strategic range. This role can evolve.
 </li>
 <li>
 Lean team, big trust: No layers. Just honest feedback, fast decisions, and creative freedom within clear goals
 </li>
 <li>
 Initial training
 </li>
 <li>
 Probation period up to 6 months
 </li>
 </ul>
</div>

Senior Business Analyst

Heron Trade

<div>
 
 Heron Trade Hiring: Product Specialist for Cairo Area
 
 
 
 
 
 Join Heron Trade, the exclusive agent of DEKA in Egypt, as we seek a Dermatology Product Specialist for the Cairo Area.
 
 
 
 
 
 Responsibilities:
 
 
 &bull; Engage with target customers and key stakeholders to identify sales opportunities and promote assigned dermatology products.
 
 
 &bull; Participate in marketing events, conferences, and workshops to enhance product visibility.
 
 
 &bull; Provide comprehensive in-service support to customers.
 
 
 &bull; Prepare detailed reports on action plans, customer feedback, achievements, sales potential, and competitor analysis.
 
 
 &bull; Ensure customer satisfaction with equipment installation, start-up, usage, and maintenance.
 
 
 &bull; Collaborate with the marketing team to develop sales tools, product literature, and educational resources.
 
 
 
 
 
 Requirements:
 
 
 &bull; 0 to 3 years of experience in medical device sales.
 
 
 &bull; Bachelor's degree in Biomedical Engineering, Science, Pharmacy, Veterinary Medicine, Business Administration, or related fields.
 
 
 
 
 
 Send your CV to Ahmed.zaki@heron-eg.com. Please include the job title in the email subject line.
 
 
 
 
 
 Thank you for your interest in joining our team. Feel free to share this opportunity with your network! 😊
 
 
 
 
 
 Reference: https://lnkd.in/dpRGQPUg
 
</div>

Sales Specialist

700apps

<div>
 
 Role Summary
 
 
 
 We are seeking a highly driven
 
 Product Manager
 
 to own the end-to-end lifecycle of software products, from ideation and strategy to execution and continuous improvement. The role requires strong business acumen, technical understanding, and the ability to align cross-functional teams to deliver impactful digital solutions.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Define, communicate, and maintain the product vision, strategy, and roadmap
 </li>
 <li>
 Align product initiatives with overall business and digital transformation goals
 </li>
 <li>
 Conduct market research, competitive analysis, and customer discovery
 </li>
 <li>
 Identify new product opportunities and validate business cases
 </li>
 <li>
 Act as the primary interface between business, technology, and leadership
 </li>
 <li>
 Collaborate with sales, presales, marketing, and delivery teams to support go-to-market activities
 </li>
 <li>
 Present product strategies, roadmaps, and performance updates to senior management
 </li>
 <li>
 Translate business needs into clear product requirements
 </li>
 <li>
 Work closely with Product Owners, UX/UI, and Engineering teams in Agile environments
 </li>
 <li>
 Prioritize features and initiatives based on value, risk, and effort
 </li>
 <li>
 Ensure timely delivery while managing scope, dependencies, and trade-offs
 </li>
 <li>
 Gather and analyze customer feedback and usage data
 </li>
 <li>
 Define and track product KPIs and success metrics
 </li>
 <li>
 Continuously optimize product performance, usability, and adoption
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 5-8+ years of experience in Product Management within the software or technology industry
 </li>
 <li>
 Proven experience managing enterprise or B2B software products
 </li>
 <li>
 Strong understanding of Agile / Scrum methodologies
 </li>
 <li>
 Solid knowledge of the software development lifecycle (SDLC)
 </li>
 <li>
 Excellent communication, presentation, and stakeholder management skills
 </li>
 <li>
 APIs and system integrations
 </li>
 <li>
 Cloud-based architectures
 </li>
 <li>
 Modern software platforms
 </li>
 <li>
 Experience with digital transformation solutions (e.g., BPM, CRM, ERP, workflow systems) is a strong plus
 </li>
 <li>
 Experience in SaaS or platform-based products
 </li>
 <li>
 Exposure to presales activities and client-facing engagements
 </li>
 <li>
 Certifications in Product Management, Agile, or Scrum
 </li>
 </ul>
</div>

Product Manager (Software Products)

Informa Markets

<div>
 Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
 
 
 We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
 
 
 
 Job Description
 
 
 
 
 This role is based in our Cairo Festival City Business Park, New Cairo, Cairo, Egypt office.
 
 
 
 
 Reports to:
 
 Digital Marketing Manager
 
 
 
 The Role
 
 
 
 We are seeking a Senior Digital Marketing Executive &ndash; Paid Media to plan, execute, optimise, and report on high-impact paid digital campaigns across multiple platforms. The role focuses on performance-driven marketing, audience strategy, and continuous optimisation to drive registrations, leads, and conversions for large-scale B2B events and campaigns.
 
 
 The ideal candidate is hands-on, analytical, and comfortable managing significant budgets, multiple stakeholders, and complex campaign structures across regions.
 
 
 
 Key Responsibilities
 
 
 
 
 Paid Media Strategy &amp; Execution
 
 
 
 Plan, launch, and manage paid campaigns across:
 
 
 <ul>
 <li>
 Google Ads (Search, Performance Max, Display, YouTube)
 </li>
 <li>
 LinkedIn Ads (Lead Gen, Website Conversions, ABM, InMail)
 </li>
 <li>
 Meta Ads (Facebook &amp; Instagram)
 </li>
 <li>
 Other platforms as required (TikTok, programmatic, etc.)
 </li>
 <li>
 Translate campaign objectives into structured media plans aligned with KPIs (CPL, CPA, ROAS, registrations, leads).
 </li>
 <li>
 Build and manage full-funnel strategies (awareness &rarr; consideration &rarr; conversion).
 
 
 </li>
 </ul>
 
 Campaign Optimisation &amp; Performance
 
 
 
 Continuously monitor and optimise campaigns to improve:
 
 
 <ul>
 <li>
 CTR, CPC, CPL, CPA, conversion rate, and scale efficiency
 </li>
 <li>
 Conduct A/B testing on:
 </li>
 <li>
 Creatives, copy, audiences, bidding strategies, and landing pages
 </li>
 <li>
 Identify underperforming campaigns early and take corrective actions.
 </li>
 <li>
 Manage pacing and budget allocation to ensure efficient spend.
 
 
 </li>
 </ul>
 
 Audience Strategy &amp; Targeting
 
 
 
 <ul>
 <li>
 Develop and maintain:
 </li>
 <li>
 Custom audiences, lookalikes, remarketing pools, and ABM lists
 </li>
 <li>
 Segment audiences by:
 </li>
 <li>
 Region, industry, job function, seniority, intent, and behaviour
 
 
 </li>
 </ul>
 
 Tracking, Analytics &amp; Reporting
 
 
 
 Ensure correct implementation of:
 
 
 <ul>
 <li>
 GA4, conversion tracking, GTM, pixels, and event tracking
 </li>
 <li>
 Build and maintain performance dashboards and reports.
 
 
 </li>
 </ul>
 Deliver:
 
 
 <ul>
 <li>
 Weekly, campaign-level, and post-campaign reports
 </li>
 <li>
 Clear insights, learnings, and recommendations
 </li>
 <li>
 Flag data inconsistencies and work proactively to resolve tracking issues.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 Experience
 
 
 
 <ul>
 <li>
 3&ndash;6 years of hands-on experience in paid digital marketing
 </li>
 <li>
 Strong experience managing large-scale, multi-campaign accounts
 </li>
 <li>
 Experience in B2B, events, lead generation, or performance marketing preferred
 
 
 </li>
 </ul>
 
 Technical Skills
 
 
 
 Strong expertise in:
 
 
 <ul>
 <li>
 Google Ads (Search, PMax, YouTube)
 </li>
 <li>
 LinkedIn Campaign Manager
 </li>
 <li>
 Meta Ads Manager
 
 
 </li>
 </ul>
 Solid understanding of:
 
 
 <ul>
 <li>
 GA4, Google Tag Manager, conversion tracking
 </li>
 <li>
 Confident with Excel / Google Sheets for performance analysis
 </li>
 <li>
 Experience with dashboards and reporting tools is a plus
 
 
 </li>
 </ul>
 
 Soft Skills
 
 
 
 <ul>
 <li>
 Highly analytical and data-driven
 </li>
 <li>
 Strong ownership mindset and accountability
 </li>
 <li>
 Ability to manage multiple priorities under tight deadlines
 </li>
 <li>
 Clear communicator with stakeholder-management skills
 </li>
 <li>
 Proactive problem-solver with attention to detail
 
 
 </li>
 </ul>
 
 Desirable (Nice to Have)
 
 
 
 <ul>
 <li>
 Exposure to international / multi-region campaigns
 </li>
 <li>
 Experience in exhibition, events, or B2B industries
 
 
 </li>
 </ul>
 
 Additional Information
 
 
 
 We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com
 
 
 
 Our benefits include:
 
 
 
 <ul>
 <li>
 Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
 </li>
 <li>
 Broader impact: take up to four days per year to volunteer, with charity match funding available too
 </li>
 <li>
 Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves
 </li>
 <li>
 Time out: 21 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
 </li>
 <li>
 A comprehensive company funded private medical insurance with international coverage
 </li>
 <li>
 A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares
 </li>
 <li>
 Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more
 </li>
 <li>
 Recognition for great work, with global awards and kudos programmes
 </li>
 <li>
 As an international company, the chance to collaborate with teams around the world
 
 
 </li>
 </ul>
 We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
 
 
 If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
 
 
 See how Informa handles your personal data when you apply for a job here.
</div>

Senior Digital Marketing Executive

Benaa the team

<div>
 
 Work Conditions:
 
 
 
 
 
 Work ocation: Cairo (Mokatam,El- Hadaba El- Wosta).
 
 
 Job type: Fulltime.
 
 
 Days off: Friday/Saturday
 
 
 Working hours: 8 hours a day.
 
 
 
 
 
 Job description:
 
 <ul>
 <li>
 Accurately log all sales activities, interactions, and opportunities in the Customer Relationship Management (CRM) system.
 </li>
 <li>
 Identify and target potential B2B clients through research, networking and outbound prospecting.
 </li>
 <li>
 Conduct active and methodical strategic prospecting campaigns (Strategic Outreach) to identify and qualify new B2B clients and open new sales channels.
 </li>
 <li>
 Maintain accurate records on CRM and provide regular sales reports to management.
 </li>
 <li>
 Mastery of product knowledge and technical understanding of services to assess client&rsquo;s requirements.
 </li>
 <li>
 Strong Communication and Customer Service skills to build and maintain positive relationships with clients
 </li>
 <li>
 Strong negotiation, analytical thinking and problem-solving skills are highly desirable
 </li>
 <li>
 Develop and implement sales strategies to achieve and exceed revenue.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 Job Specifications:
 
 <ul>
 <li>
 A qualification relevant to the field.
 </li>
 <li>
 Two to five years of experience in B2B sales.
 </li>
 <li>
 Familiarity with CRM software and sales pipeline management.
 </li>
 <li>
 Client persuasion and deal closing skills.
 </li>
 <li>
 Excellent communication skills.
 </li>
 <li>
 Client needs analysis skills.
 </li>
 <li>
 Ability to adapt to different types of clients.
 </li>
 </ul>
 
 
</div>

B2B Sales Specialist

RateGain

<div>
 
 About RateGain
 
 
 
 RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality that works with 3,200+ customers and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.
 
 
 RateGain today is one of the world&rsquo;s largest processors of electronic transactions, price points, and travel intent data helping revenue management, distribution and marketing teams across hotels, airlines, meta-search companies, package providers, car rentals, travel management companies, cruises and ferries drive better outcomes for their business.
 
 
 Founded in 2004 and headquartered in India, today RateGain works with 26 of the Top 30 Hotel Chains, 25 of the Top 30 Online Travel Agents, 4 of the Top 5 Airlines, and all the top car rentals, including 16 Global Fortune 500 companies in unlocking new revenue every day.
 
 
 
 Key products include:
 
 
 
 <ul>
 <li>
 UNO: AI-powered revenue maximization platform.
 </li>
 <li>
 Distribution: Seamless inventory and pricing management across channels.
 </li>
 <li>
 Demand Booster: MarTech solution for driving traffic to hotel websites.
 </li>
 <li>
 DAAS: Real-time data and insights for informed decision-making
 
 
 </li>
 </ul>
 
 Who We Are Looking For
 
 
 
 We are currently seeking an Associate Director to join our high-performing Account Management team for the Hospitality business. This role is based in Africa and is critical to expanding our footprint through strategic account growth, with a focus on cross-sell and upsell within existing relationships. The ideal candidate will have a proven track record of strategic sales, customer engagement, and relationship management in the SaaS or travel technology domain.
 
 
 
 What You'll Do
 
 
 
 <ul>
 <li>
 Strategic Account Management &amp; Growth:
 </li>
 <li>
 Own and manage a portfolio of enterprise accounts in the region.
 </li>
 <li>
 Ensure client satisfaction with current products, drive product adoption and ensure renewals.
 </li>
 <li>
 Drive revenue expansion through cross-sell and upsell opportunities across RateGain product suite across Distribution, Marketing and Business Intelligence.
 </li>
 <li>
 Develop deep relationships with decision-makers and influencers within client organizations.
 
 
 </li>
 </ul>
 
 Sales &amp; Commercial Excellence:
 
 
 
 <ul>
 <li>
 Identify customer needs and align RateGain solutions to solve business challenges.
 </li>
 <li>
 Build commercial proposals, lead negotiations, and close deals to achieve quarterly and annual revenue targets.
 </li>
 <li>
 Collaborate with internal product and delivery teams to ensure solution success.
 
 
 </li>
 </ul>
 
 Regional Focus
 
 
 
 <ul>
 <li>
 Represent RateGain in client meetings, events, and industry forums across the India region.
 </li>
 <li>
 Maintain up-to-date knowledge of regional travel trends and competitive landscape.
 
 
 </li>
 </ul>
 
 Stakeholder Management &amp; Collaboration:
 
 
 
 <ul>
 <li>
 Coordinate with cross-functional teams including marketing, delivery, and customer success to deliver value to clients.
 </li>
 <li>
 Provide feedback to product and innovation teams based on market needs and customer insights.
 
 
 </li>
 </ul>
 
 What you need to succeed:
 
 
 
 
 Education &amp; Work Experience:
 
 
 
 <ul>
 <li>
 Bachelor's degree in Business, Marketing, or a related field; MBA is a plus.
 </li>
 <li>
 7-10 years of experience in enterprise sales, partnerships, or account management, preferably in SaaS or travel tech.
 </li>
 <li>
 Proven success in driving cross-sell/upsell strategies within enterprise accounts
 
 
 </li>
 </ul>
 
 Knowledge &amp; Technical Skills:
 
 
 
 <ul>
 <li>
 Strong commercial acumen and understanding of B2B SaaS business models.
 </li>
 <li>
 Proficiency with CRM tools such as Salesforce.
 </li>
 <li>
 Ability to analyze account performance data and identify expansion opportunities.
 </li>
 <li>
 Familiarity with the travel and hospitality ecosystem is highly desirable.
 
 
 </li>
 </ul>
 
 Soft Skills:
 
 
 
 <ul>
 <li>
 Excellent communication, presentation, and negotiation skills.
 </li>
 <li>
 Strong relationship-building capabilities with decision makers in Distribution, Revenue and Marketing functions in hotel chains.
 </li>
 <li>
 Strategic thinker with a hands-on approach to execution.
 </li>
 <li>
 Self-driven and results-oriented with a customer-first mindset.
 
 
 </li>
 </ul>
 
 Attitude &amp; Culture Fit:
 
 
 
 <ul>
 <li>
 High ownership and accountability.
 </li>
 <li>
 Entrepreneurial spirit with the ability to thrive in a dynamic, fast-paced environment.
 </li>
 <li>
 Passion for delivering value to customers and driving measurable business impact.
 
 
 </li>
 </ul>
 
 Equal Opportunity Employer:
 
 
 
 We are proud to be an equal opportunity employer. We are committed to creating a diverse and inclusive environment for all employees and welcome applicants from all backgrounds and identities.
</div>

Associate Director - Customer Success

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