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brand marketing manager

Treebo Hospitality Ventures

<div>
 
 
 About the company
 
 
 
 
 
 
 
 Treebo Hospitality Ventures
 
 is India&rsquo;s most loved brand and one of the largest chains in the budget segment of hospitality. With a network of 850+ hotels across 120+ cities, Treebo offers travellers the unprecedented value proposition of high-quality stays at affordable prices wherever they go. We are proud of putting dignity back into budget travel where earlier the traveller was forced to contend with poor quality and hygiene.
 
 
 
 
 
 Treebo Hospitality Ventures masterfully combines engineering prowess with deep hospitality expertise. Our operational ethos is clear and focused from Treebo Club, an innovative distribution platform and extremely rewarding loyalty programme to Hotel Superhero, a cutting-edge SaaS solution and a comprehensive hotel management software.
 
 
 With a strong technological foundation and a passion for hospitality, THV aims to deliver exceptional experiences across our diverse portfolio. Our range of brands&mdash;Itsy Hotels, Treebo, Treebo Premium and Medalio&mdash;provides a symphony of choices that blend quality, comfort and affordability.
 
 
 
 Treebo
 
 is a Great Places to Work certified organisation. We take immense pride in our culture which is built on a strong foundation of 7 values. Some of these values include - &ldquo;Exhibit Owner Mindset&rdquo; and &ldquo;Have the humility and hunger to learn and help learn&rdquo;, amongst others. We strongly believe in offering our people - &ldquo;Treebs&rdquo;, as they are called - unmatched opportunities to learn and grow. If you&rsquo;re looking to work at a place that is built on strong fundamentals of business and professional conduct, Treebo is the place for you.
 
 
 
 
 
 
 About The Role:
 
 
 
 
 
 
 A
 
 Brand Marketing job at Treebo
 
 involves crafting and executing strategies to build and enhance the Treebo brand's identity, visibility, and customer loyalty
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 
 Strategic Brand Development:
 
 </li>
 <li>
 Develop and implement comprehensive brand strategies to strengthen Treebo&rsquo;s market presence and align with organizational goals.
 </li>
 <li>
 Ensure brand consistency across all touchpoints by overseeing the development and application of brand guidelines.
 </li>
 <li>
 
 Campaign Planning and Execution:
 
 </li>
 <li>
 Spearhead the conceptualization, planning, and execution of innovative marketing campaigns, both digital and offline, to drive awareness, engagement, and conversions.
 </li>
 <li>
 Spearhead the collaboration with cross-functional teams to ensure campaigns are delivered on time.
 </li>
 <li>
 
 Consumer Insights and Market Analysis:
 
 </li>
 <li>
 Conduct market research and analyze consumer trends to inform brand strategy and campaign planning.
 </li>
 <li>
 Monitor competitor activities and identify opportunities to differentiate Treebo in the hospitality space.
 </li>
 <li>
 
 Stakeholder Management:
 
 </li>
 <li>
 Act as the central point of contact for all brand-related activities, managing internal stakeholders and external agency partners.
 </li>
 <li>
 Build and maintain strong relationships with key stakeholders to ensure seamless execution of brand initiatives.
 </li>
 <li>
 
 Agency Management:
 
 </li>
 <li>
 Collaborate with multiple stakeholders and external agencies to drive content for social media, influencer marketing and other verticals.
 </li>
 <li>
 Guide and review the work of agencies and creative teams to ensure the highest quality output.
 </li>
 <li>
 
 Budget Management:
 
 </li>
 <li>
 Strategically plan, manage, and optimize the brand marketing budget to ensure resources are allocated effectively for maximum ROI.
 </li>
 <li>
 Handle end-to-end invoicing and payment processes, ensuring accuracy and timely execution.
 </li>
 <li>
 
 Brand Advocacy:
 
 </li>
 <li>
 Act as a brand ambassador internally and externally, fostering a culture of brand advocacy among employees and stakeholders.
 </li>
 <li>
 
 Team Mentorship:
 
 </li>
 <li>
 Provide guidance and mentorship to the team, fostering a culture of creativity, accountability, and continuous learning.
 </li>
 </ul>
 
 
 
 
 
 What are we looking for:
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business, Mass Communication, or a related field.
 </li>
 <li>
 Proven experience as a Brand Manager, preferably in the hospitality or travel industry.
 </li>
 <li>
 Strong project management and organizational abilities, with the capacity to multitask and thrive in a dynamic, fast-paced environment.
 </li>
 <li>
 Demonstrated expertise in stakeholder management and the ability to build strong, collaborative relationships.
 </li>
 <li>
 Proficient in identifying target audiences and crafting impactful, result-driven campaigns
 </li>
 </ul>
 
 
</div>

Brand Marketing Manager

Setu

<div>
 
 
 Title:
 
 Assistant Brand Manager
 
 
 
 
 
 
 About Us:
 
 Setu is reimagining the digital financial future of India. Our products power onboarding, payments, lending, deposits and financial data flows for dozens of businesses, making complex journeys simple, secure &amp; scalable.
 
 
 If you want a role where
 
 you get to build
 
 brand, campaigns, content, presence &mdash; from the ground up &mdash; this is it.
 
 
 
 
 
 
 What You&rsquo;ll Do:
 
 
 <ul>
 <li>
 Own and grow Setu&rsquo;s social media presence &mdash; content calendar, creative direction, engagement, growth hacks.
 </li>
 <li>
 Craft &amp; execute brand campaigns; shape positioning, messaging, creative, media mix.
 </li>
 <li>
 Partner with Product Marketing for new launches: go-to-market, launch creatives, materials.
 </li>
 <li>
 Thought leadership: working with D91 content team on blogs, whitepapers, webinars, podcasts.
 </li>
 <li>
 Content creation: collaborating with writers, designers, video producers. Multi-format work.
 </li>
 <li>
 Manage media channels like webinars, video, events, online/offline content.
 </li>
 <li>
 Track &amp; measure campaign / brand metrics. Learn fast, iterate, improve.
 </li>
 </ul>
 
 
 
 
 
 What We Want From You:
 
 
 <ul>
 <li>
 2-4 years in brand / marketing / communications roles (preferably tech / fintech / high-growth).
 </li>
 <li>
 Strong storytelling instincts + creative flair.
 </li>
 <li>
 Versatility: long &amp; short form content, video, events.
 </li>
 <li>
 Collaborative: you&rsquo;ll work across product, marketing, content, creative teams.
 </li>
 <li>
 Analytical mindset: metrics, feedback loops, continuous improvement.
 </li>
 <li>
 Comfortable with ambiguity &amp; ownership. You&rsquo;ll define many processes.
 </li>
 </ul>
 
 
 
 
 
 Why Join Setu Now:
 
 
 <ul>
 <li>
 You&rsquo;ll help build Setu&rsquo;s brand from scratch. Big impact, visible outcomes.
 </li>
 <li>
 Work with people who value curiosity, hustle, humility &amp; learning.
 </li>
 <li>
 Rapid growth environment. Room to experiment, take risks, lead ideas.
 </li>
 <li>
 Be part of the fintech revolution: products that powers how finance works for millions.
 </li>
 </ul>
</div>

Assistant Brand Manager

Myntra

<div>
 
 About The Company
 
 
 
 
 Who are we?
 
 
 
 Myntra is India&rsquo;s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we&rsquo;ve always believed in disrupting the ordinary.
 
 
 We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We&rsquo;re bold in our thinking, agile in our execution, and collaborative in spirit.
 
 
 Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.
 
 
 We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.
 
 
 From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.
 
 
 Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.
 
 
 Overview We are seeking a highly motivated and experienced Associate Director - Brand Marketing to lead the brand strategy and marketing execution for a portfolio of our premium International Fashion and Lifestyle Brands within Myntra&rsquo;s growing offline retail channel. This role requires a leader with a strong strategic foundation, exceptional creative judgment, and proven experience managing world-class brands in a fast-paced retail environment. The ideal candidate will bridge the gap between global brand ethos and local market execution, driving foot traffic and sales across our physical store network.
 
 
 
 Key Roles &amp; Responsibilities
 
 The Associate Director will be accountable for brand equity, campaign innovation, and seamless execution across all offline marketing touchpoints:
 
 
 <ul>
 <li>
 Brand Strategy &amp; Custodianship: Serve as the primary custodian of brand strategy and innovation for the assigned portfolio (Mango, Nautica, Next, etc.). Drive ideation and ensure flawless execution of brand activities, meticulously aligning all campaigns with global brand guidelines and local market needs under the guidance of the Brand Head.
 </li>
 <li>
 Consumer Insights &amp; Campaign Concept: Collaborate closely with the internal research team to derive deep consumer insights specific to the offline retail shopper. Leverage these insights to develop pioneering, commercially viable marketing campaign concepts for physical stores and regional media.
 </li>
 <li>
 Brand Health &amp; Performance: Monitor brand health and key retail business metrics (e.g., foot traffic, retail conversion rates, store-level revenue) to proactively identify and address potential threats to current brand positioning and performance.
 </li>
 <li>
 Agency Management: Act as the key Client SPOC (Single Point of Contact) for all Creative, Media, and Activation agencies. Build and nurture effective relationships, ensuring best-in-class deliverables while optimizing operational and budgetary efficiencies.
 </li>
 <li>
 Integrated Campaign Execution (Offline Focus): Oversee the strategic development and production of all ATL/BTL campaigns with a heavy focus on high-impact retail activation (In-Store Visuals, OOH, Local Tie-ups). Manage this process with both external agencies and in-house teams.
 </li>
 <li>
 Media Briefing &amp; Evaluation: Develop comprehensive media briefs (for OOH, Print, Radio, In-Store Digital Screens, etc.), clearly outlining campaign objectives, target demographics, media routes, and budget. Liaise with media partners to ensure effective execution and post-campaign evaluation against measurable goals.
 </li>
 <li>
 Project &amp; Timeline Management: Own and manage intricate campaign timelines and material release schedules (including POS/VM elements) in alignment with seasonal launch requirements, ensuring seamless and timely store-level implementation.
 </li>
 <li>
 Cross-Functional Leadership: Serve as the central point of contact for marketing campaigns, collaborating cross-functionally with the Retail Operations, Visual Merchandising, E-commerce, and Inventory teams to develop end-to-end campaign solutions and extensions.
 
 
 </li>
 </ul>
 
 Qualifications &amp; Experience
 
 
 
 <ul>
 <li>
 Experience &amp; Education: 10 to 12 years of progressive post-MBA marketing experience in leadership roles, demonstrating maturity and strategic depth.
 </li>
 <li>
 Industry Expertise (Essential): Experience in premium consumer goods industries, with a strong preference for fashion, apparel, or international lifestyle brands with a substantial retail footprint.
 </li>
 <li>
 Track Record: Proven ability to launch successful, high-visibility multichannel campaigns with a clear understanding of driving measurable results in physical retail.
 </li>
 <li>
 Skill Set: Demonstrated creativity with a proven ability to innovate and think strategically. Must possess strong analytical skills and champion a data-driven approach to decision-making.
 </li>
 <li>
 Preferred Experience: Prior experience in the consumer internet/e-commerce industry or in a role that integrated online-to-offline (O2O) strategy is highly desirable.
 
 
 </li>
 </ul>
 
 Required Skills
 
 
 
 brand marketing
 
 
 
 Required Education
 
 
 
 PG
</div>

Associate Director Brand Marketing - International Brands

Zepto

<div>
 
 
 About the Role
 
 
 
 
 
 
 Zepto is looking for a dynamic, insights-driven Brand Manager to partner with internal teams and external stakeholders to build impactful brand solutions. This role is ideal for someone who thrives in fast-paced environments, loves solving brand challenges, and can translate business objectives into strong marketing strategies.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Act as the primary point of contact for brand partners, ensuring seamless communication and high-quality client servicing.
 </li>
 <li>
 Translate client briefs into strategic, insight-led brand solutions tailored to Zepto&rsquo;s platform and audience.
 </li>
 <li>
 Work closely with cross-functional teams&mdash;Marketing, Category, Growth, and Creative&mdash;to deliver 360&deg; campaigns.
 </li>
 <li>
 Own end-to-end campaign execution, from brief development to performance analysis and reporting.
 </li>
 <li>
 Identify opportunities for brand integration, partnerships, and platform-led innovation.
 </li>
 <li>
 Build strong relationships with clients and internal stakeholders to drive repeat business and long-term collaboration.
 </li>
 </ul>
 
 
 
 
 
 Ideal Candidate Profile
 
 
 <ul>
 <li>
 
 3&ndash;4 years
 
 of experience in brand strategy, client servicing, or account management at a marketing/advertising agency
 </li>
 <li>
 Strong understanding of marketing fundamentals, brand building, and campaign execution.
 </li>
 <li>
 Ability to think strategically while managing day-to-day operations with precision.
 </li>
 <li>
 Excellent communication, presentation, and client-management skills.
 </li>
 <li>
 Comfortable working with data and extracting insights to shape recommendations.
 </li>
 <li>
 Highly collaborative, organized, and proactive problem solver.
 </li>
 </ul>
 
 
 
 
 
 Why Join Zepto?
 
 
 <ul>
 <li>
 Work with one of India&rsquo;s fastest-growing consumer tech brands.
 </li>
 <li>
 High-ownership role with opportunities to influence brand partnerships and platform innovation.
 </li>
 <li>
 Dynamic, young, and fast-moving environment with steep learning curves.
 </li>
 </ul>
 
 
</div>

Junior Brand Manager

ZEISS India

<div>
 
 
 Job purpose
 
 
 
 
 
 
 The Senior Manager &ndash; Brand &amp; Digital Marketing will be responsible for leading the integrated consumer marketing strategy for Vision Care, driving brand communications, digital engagement, conversion strategies, and brand experience across all consumer touchpoints.
 
 
 This role is pivotal in shaping the brand&rsquo;s consumer-facing vision, ensuring high-impact campaigns, and delivering measurable business growth for Carl Zeiss India, Vision Care.
 
 
 
 
 
 India and other South Asian countries-Bangladesh, Nepal, Bhutan, Sri Lanka and Maldives
 
 
 
 
 
 
 Main Accountabilities
 
 
 
 
 
 <ul>
 <li>
 Develop and execute holistic marketing strategies that unify brand positioning, digital engagement, and conversion objectives across online and offline channels.
 </li>
 <li>
 Adapt global messaging to local market needs, ensuring consistency and relevance at every consumer touchpoint.
 </li>
 <li>
 Map and optimize the end-to-end consumer journey, identifying and innovating key touchpoints to enhance experience and drive loyalty.
 </li>
 <li>
 Champion CX initiatives, leveraging data and insights to continuously improve satisfaction and conversion rates.
 </li>
 <li>
 Lead the creation and rollout of 360&deg; marketing campaigns (ATL/BTL/Digital), maximizing ROI and brand awareness.
 </li>
 <li>
 Oversee performance marketing, media mix modeling, and analytics to drive consumer acquisition and retention.
 </li>
 <li>
 Design and implement strategies to increase consumer conversion through targeted initiatives, data-driven insights, and continuous testing.
 </li>
 <li>
 Establish and track KPIs for all campaigns, ensuring accountability and optimization of marketing spend.
 </li>
 <li>
 Manage relationships with commercial agencies, vendors, and cross-functional teams to deliver high-quality, innovative marketing solutions.
 </li>
 <li>
 Collaborate closely with product, channel, sales &amp; partnership teams to align marketing efforts with business objectives.
 </li>
 <li>
 Mentor and lead a high-performing brand marketing team, fostering a culture of innovation, agility, and execution excellence.
 </li>
 <li>
 Drive capability building in digital marketing, analytics, and CX within the team.
 </li>
 <li>
 Conduct ongoing market research and benchmarking to identify trends, consumer behaviors, and competitive opportunities led via consumer immersions
 </li>
 <li>
 Own the marketing calendar and budgets, ensuring efficient allocation of resources and timely execution of initiatives.
 </li>
 </ul>
 
 
 
 
 
 Dimensions
 
 
 
 
 
 
 
 Reports to
 
 : Head of Marketing, Vision Care, Carl Zeiss India
 
 
 
 
 
 
 
 
 
 Job Specifications
 
 
 
 
 
 
 
 Education
 
 
 <ul>
 <li>
 MBA from reputed B School preferably Tier 1/2
 </li>
 </ul>
 
 
 
 
 
 Experience
 
 
 
 
 
 <ul>
 <li>
 8+ years in consumer marketing, with at least 3 years in a senior or lead role in B2B2C or CPG environments.
 </li>
 <li>
 Proven track record in brand management, digital marketing, and performance marketing.
 </li>
 <li>
 Demonstrated ability to lead cross-functional teams &amp; manage external partners.
 </li>
 <li>
 
 Skills
 
 </li>
 <li>
 Expertise in integrated marketing (ATL/BTL/Digital), campaign planning &amp; execution, brand communications and brand strategy.
 </li>
 <li>
 Strong command of digital analytics, martech automation, CRM, and performance marketing platforms (Google Ads, Meta Ads, etc.).
 </li>
 <li>
 Advanced project management and communication skills.
 </li>
 <li>
 Data-driven decision-making and problem-solving abilities.
 </li>
 <li>
 Experience with consumer journey mapping and CX optimization.
 </li>
 <li>
 Strategic thinker with a bias for execution and results.
 </li>
 <li>
 Strong leadership and team development capabilities.
 </li>
 <li>
 Agility and adaptability in a fast-changing environment.
 </li>
 <li>
 Excellent stakeholder management and collaboration skills.
 </li>
 <li>
 High degree of initiative, ownership, and accountability.
 </li>
 </ul>
 
 
</div>

Senior Manager – Brand & Digital Marketing

TECEZE

<div>
 
 
 Job Title:
 
 Digital Marketing Manager
 
 
 
 Location:
 
 Bangalore / Chennai
 
 
 
 Experience Required:
 
 5 to 8 years
 
 
 
 Industry:
 
 Digital Marketing / Advertising / IT Services
 
 
 
 Client Focus:
 
 
 USA &amp; UK-based clients
 
 
 
 
 Job Summary:
 
 
 
 We are seeking a results-driven and strategic
 
 Digital Marketing Manager
 
 with a proven track record of managing and delivering performance-driven campaigns for clients based in the USA and UK. The ideal candidate will lead end-to-end digital marketing initiatives, manage cross-functional teams, and maintain strong client relationships with a focus on ROI, lead generation, and brand visibility across digital platforms.
 
 
 
 Key Responsibilities:
 
 
 
 
 Client Strategy &amp; Relationship Management
 
 
 <ul>
 <li>
 Understand business goals of US/UK clients and create tailored digital marketing strategies.
 </li>
 <li>
 Act as the primary point of contact for assigned international accounts.
 </li>
 <li>
 Present digital marketing plans, performance reports, and insights to stakeholders regularly.
 </li>
 <li>
 Manage expectations and ensure high levels of client satisfaction and retention.
 </li>
 </ul>
 
 
 Campaign Planning &amp; Execution
 
 
 <ul>
 <li>
 Develop and execute integrated digital campaigns across SEO, SEM, Paid Social, Email Marketing, Display, Content Marketing, and more.
 </li>
 <li>
 Plan and optimize campaigns for performance metrics such as CPL, CPA, ROAS, CTR, and engagement.
 </li>
 <li>
 Oversee the creation of ad creatives, copywriting, and content calendars aligned with client brand messaging and compliance requirements.
 </li>
 </ul>
 
 
 Team &amp; Project Management
 
 
 <ul>
 <li>
 Lead a team of SEO specialists, PPC experts, social media managers, designers, and content writers.
 </li>
 <li>
 Assign tasks, set deadlines, and monitor deliverables to ensure timely execution.
 </li>
 <li>
 Collaborate with creative and tech teams for website enhancements, landing pages, A/B testing, and funnel optimization.
 </li>
 </ul>
 
 
 Analytics &amp; Reporting
 
 
 <ul>
 <li>
 Monitor, analyze, and report on campaign KPIs using tools like Google Analytics, GA4, Search Console, SEMrush, Ahrefs, Meta Ads Manager, LinkedIn Campaign Manager, HubSpot, etc.
 </li>
 <li>
 Identify opportunities for campaign optimization and growth.
 </li>
 <li>
 Create weekly/monthly reports with insights and actionable recommendations.
 </li>
 </ul>
 
 
 Market Research &amp; Trend Analysis
 
 
 <ul>
 <li>
 Stay updated with the latest digital marketing trends, algorithms, and tools&mdash;especially for the US and UK markets.
 </li>
 <li>
 Conduct competitor and audience research to inform campaign strategies.
 </li>
 </ul>
 
 
 Required Skills &amp; Experience:
 
 
 <ul>
 <li>
 5+ years of hands-on digital marketing experience, with at least 2 years managing international clients (US/UK).
 </li>
 <li>
 Strong expertise in
 
 Google Ads, Meta Ads, LinkedIn Ads, SEO, Google Analytics, HubSpot or similar CRM tools
 
 .
 </li>
 <li>
 Experience with
 
 B2B and B2C
 
 marketing models.
 </li>
 <li>
 Excellent project management and team leadership skills.
 </li>
 <li>
 Strong English communication and presentation skills.
 </li>
 <li>
 Familiarity with data privacy laws and ad policies applicable in the US/UK (e.g., GDPR, CCPA).
 </li>
 </ul>
 
 
 Preferred Qualifications:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s/Master&rsquo;s degree in Marketing, Business, Communications, or related field.
 </li>
 <li>
 Google Ads and Analytics Certification.
 </li>
 <li>
 HubSpot, Meta Blueprint, or LinkedIn Ads Certification is a plus.
 </li>
 <li>
 Experience working in an agency setup with multiple concurrent projects.
 </li>
 </ul>
 
 
</div>

Digital Marketing Manager

Reliance Vision Express Private Limited

<div>
 
 
 Job Title:
 
 Head &ndash; Marketing &amp; VM
 
 
 
 Brand:
 
 Vision Express
 
 
 
 
 
 
 Role:
 
 Head - Marketing is responsible for Strategizing &amp; Implementation of the marketing plans for the Brand. Based on key consumer insights collaborate with creative, direct marketing agencies and the product team to ensure the brand remains relevant to consumers and that all initiatives support the brand promise.
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Develop Strategy
 </li>
 <li>
 Retail Marketing
 </li>
 <li>
 Brand Collaboration
 </li>
 <li>
 Marketing &amp; Events Project Management
 </li>
 <li>
 Digital Marketing
 </li>
 <li>
 Visual Merchandising
 </li>
 </ul>
 
 
 
 
 
 Develop Strategy
 
 
 <ul>
 <li>
 Building and implementing the strategy &ndash; brand architecture, identity definition and guidelines
 </li>
 <li>
 To develop and execute customer acquisition and retention strategy
 </li>
 <li>
 Develop and execute a fully integrated brand marketing communications plan supporting the overall brand strategy.
 </li>
 <li>
 Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
 </li>
 </ul>
 
 
 
 
 
 Retail Marketing
 
 
 
 
 
 <ul>
 <li>
 Spearheading the retail marketing profile with an objective of increase in walk ins across all retail doors through local tie ups &amp; partner deals, local influencer associations, events and digital marketing
 </li>
 <li>
 Working with business, merchandising, retail and marketing team to prepare and execute a quarterly marketing calendar per store
 </li>
 <li>
 Lead front end retail initiatives with an objective of driving walk ins &ndash; styling sessions, pop ups, previews etc
 </li>
 <li>
 Be a critical liaison between front end retail and back end business and marketing teams for store level product, customer and competition insights
 </li>
 </ul>
 
 
 
 
 
 Brand Collaborations
 
 
 
 
 
 <ul>
 <li>
 Marketing &amp; relationship manager for RBL brands and design partners
 </li>
 <li>
 Working on an annual marketing calendar in collaboration with the brands to use them strategically to drive walk ins and acquire new clients
 </li>
 <li>
 Preparing a quarterly/half yearly report of analyzing tie ups on these parameters and suggesting way forward
 </li>
 <li>
 Scouting for new brand collaborations and partnerships at local and national levels for new client acquisition and business growth
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 
 Marketing &amp; Events Project Management
 
 
 
 
 
 <ul>
 <li>
 Spearhead key marketing initiatives, events and in close liaison with the digital &amp; content, business, VM and retail teams. Create launch and promotion strategy for collections, products &amp; marketing events using a suitable marketing mix of offline and online marketing tools.
 </li>
 <li>
 Drive Marketing Strategy and calendar
 </li>
 <li>
 Event Management
 </li>
 <li>
 Manage the marketing event calendar on a monthly, quarterly and annual basis, segregated by retail stores &amp; business verticals
 </li>
 <li>
 Develop the event matrix using a mix of experiential &amp; thought leadership events along with retail &amp; tactical events to drive both brand positioning and customer metrics
 </li>
 <li>
 Develop communication briefs, targeted customer mix and relevant marketing elements for events in line with business &amp; event objectives
 </li>
 <li>
 Liason with the digital &amp; content team on all offline events to develop targeted digital marketing strategies
 </li>
 <li>
 Drive targeted customer footfalls and new customer acquisition for all marketing projects
 </li>
 </ul>
 
 
 
 
 
 Digital Marketing
 
 
 <ul>
 <li>
 Ideate &amp; execute shoots of various nature such as Campaign shoot as required for a campaign
 </li>
 <li>
 Managing digital media budgets, earned media, targeting and tracking ROI
 </li>
 <li>
 Identify potential alliances and develop relationships with influencers who have the potential to grow the brand&rsquo;s circle of influence and network
 </li>
 </ul>
 
 
 
 
 
 Visual Merchandising
 
 
 
 
 
 <ul>
 <li>
 To create the VM blueprint for the brand
 </li>
 <li>
 Overall VM planning &amp; management.
 </li>
 <li>
 Season-aligned VM implementation.
 </li>
 <li>
 Planogramming and store communication.
 </li>
 </ul>
 
 
 
 
 
 Desired Skills and Abilities:
 
 
 <ul>
 <li>
 Demonstrate strong business understanding with flair for fashion retailing.
 </li>
 <li>
 Self-starter, exceptional communicator and good at interpersonal skills
 </li>
 <li>
 Experience in setting up and optimizing Google Adwords campaigns. Experience in optimizing landing pages and user funnels
 </li>
 <li>
 Solid knowledge of website analytics tools like Google Analytics to optimize campaigns, landing pages, and user funnels
 </li>
 <li>
 You have demonstrated ability to use data to develop and measure marketing programs
 </li>
 <li>
 An entrepreneurial mindset, including a high tolerance for ambiguity, a penchant for experimentation, and a bias toward action
 </li>
 <li>
 You're a problem solver by nature; you're comfortable finding implementable solutions and moving quickly in a fast-paced process
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Education &amp; Experience Required:
 
 
 <ul>
 <li>
 A Bachelors or post-graduate degree from a premier B School or fashion school or arts in marketing or related field
 </li>
 <li>
 Min. 10 years of experience with a minimum of 5 years of experience in Retail/consumer industry with exposure to digital marketing and knowledge of paid and organic tactics on Facebook, Twitter, Instagram, YouTube, etc.
 </li>
 </ul>
 
 
</div>

Head Marketing & Visual Merchandising

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