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business development manager

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business development analyst Jobs in Dubai

business development analyst

business insight and analytics manager

Sephora

<div>POSITION PURPOSE 
The Loyalty Data and Insights Manager oversees all Beauty Pass data, insight, and analytics efforts to drive impactful decision-making across the organization. This remit ensures seamless and real-time access to data; and drives his/her team to generate strong insights and actionable reports. He/she will have a track record of expertise in identifying data requirements, turning raw data into compelling insight and working with relevant Sephora teams to identify/action opportunities. The Loyalty Data and Insights Manager needs to be an effective project manager who can prioritize work, drive deliverables and collaborate effectively with teams. He/she should also be a strong team manager able to inspire, nurture and grow team members. 
KEY ACCOUNTABILITIES 
LOYALTY HEALTH MANAGEMENT<ul><li>
Oversee the main program KPIs, create accurate monthly forecasts and reconcile monthly versus actual.</li><li>
Lead the monitoring of key loyalty program health metrics to identify status/risks and deep dive into insight/trends.</li><li>
Leverage data to provide actionable insights that further optimize program performance and enhance customer retention.</li><li>
Regularly present findings to stakeholders in a clear, digestible format to inform strategic decisions.</li></ul> 
DATA AND INSIGHT OVERSIGHT<ul><li>
Manage all incomings data requests to support the Sephora business with loyalty-related data around stores, e-commerce, brands and more.</li><li>
Lead all discussions and requests with team to support:<ul><li>
Insight and reporting needs for thematic campaigns and brand/product launches.</li><li>
Splits, forecasts, run rates and redemption for gifting and more.</li><li>
Segmentation, insights and A/B testing for communications.</li></ul></li><li>
Set up a prioritization framework to handle competing demands and split work amongst team members effectively.</li><li>
Monitor workload and incoming requests to stay on top of backlog, new requests and work in progress with constant flags to delivery risks.</li></ul> 
REPORTING AND ENABLEMENT LEADERSHIP<ul><li>
Oversee the delivery of scheduled weekly and/or monthly reports to various areas of the business leadership teams with a focus on loyalty metrics in-store and online.</li><li>
Manage and maintain user-friendly reports and dashboards that provide key real-time metrics easily accessible and understood by the larger organization.</li><li>
Share reports on a consistent cadence with strong &lsquo;so what&rsquo; implications to ensure stakeholders are well-informed and can take effective decisions.</li><li>
Continue to drive data excellence across the organization by constantly aligning with other insight experts across the group including Offers, E-commerce and Retail.</li></ul> 
STAKEHOLDER MANAGEMENT AND REQUEST OPTIMIZATION<ul><li>
Manage strong relationships with various business teams to understand their data needs and ensure that delivered result is relevant and timely to their business challenges.</li><li>
Organize and manage all incoming data requests, ensuring clarity in ask and purpose of data required.</li><li>
Create an effective data repository of all previous reporting and dashboards to ensure access and sharing across teams and requestors</li><li>
Be the point of contact for all Global and Central teams in the areas of data, insights and analytics</li><li>
Constantly coordinate with Global and Central tech teams to ensure access to correct data platforms/systems and reliability of data pulled</li></ul> 
SKILLS, EXPERIENCE &amp; PERSONALITY 
<ul><li>
5+ years of relevant experience in pulling and analyzing large datasets, and creating actionable insights</li><li>
Track record of success in leveraging data to drive business decisions with demonstrated impact</li><li>
Preferred experience working within the retail industry focused on multiple brands and products as well as complex data segments</li><li>
Bachelors degree in Analytics, Computer Science or equivalent</li><li>
Adept at quickly learning new data platforms and a master at leveraging tools to quickly and effectively analyze data. Knowledge of Power BI is preferred</li><li>
Strong project manager who is able to take on multiple and conflicting requests and effectively create a delivery plan across team members</li><li>
Excellent communication skills (oral, written, and interpersonal) and ability to work in teams</li></ul> 
Most importantly, the ideal candidate needs to live and breathe the Sephora Culture, DNA and Employee Value propositions (EVP). They need to have excellent authentic communication and influencing skills and be energized by working in a fast paced, dynamic environment.</div>

Loyalty Data & Insights Manager

Majid Al Futtaim

<div>
 
 
 BUSINESS INTRODUCTION
 
 
 
 Majid Al Futtaim Holding is the leading shopping mall, retail, communities, entertainment developer and operator in the Middle East, North Africa, and Central Asia regions. With over 43,000 people, revenues of over US$ 11 Billion, and operations in 18 countries. Some of the iconic brands we carry include Mall of the Emirates, Carrefour, All Saints, Lego, City Center, Abercrombie &amp; Fitch, &amp; Vox Cinemas. We believe in making Great Moments for Everyone, Every day.
 
 
 
 
 
 
 JOB TITLE
 
 
 
 Product Manager - Advanced Analytics | Majid Al Futtaim Properties
 
 
 
 
 
 
 ROLE SUMMARY
 
 
 
 The
 
 Advanced Analytics Product Manager
 
 will play a critical role in driving the development and success of high-impact, AI-powered use case products within the transformation roadmap. This role serves as the strategic bridge between business stakeholders, implementation teams, and technology functions&mdash;ensuring Advanced Analytics solutions are aligned to business goals, deliver measurable value, and are effectively integrated into decision-making processes.
 
 
 
 
 
 
 ROLE PROFILE
 
 
 <ul>
 <li>
 Collaborate closely with the Business owners and Head of Analytics to define and implement a group-wide analytics product strategy aligned to business priorities and the Transformation vision.
 </li>
 <li>
 Own the full product lifecycle of advanced analytics and AI-powered use cases&mdash;from ideation and proof-of-concept (POC) to scaled implementation, adoption, and continuous improvement.
 </li>
 <li>
 Set the vision, strategy, and roadmap for each analytics product, ensuring clarity of purpose, stakeholder alignment, and long-term value delivery.
 </li>
 <li>
 Participate in discovery workshops with business units to identify analytics opportunities, shape problem statements, and prioritize high impact use cases.
 </li>
 <li>
 Collaborate with data science, analytics, and business teams to convert successful POCs into scalable products that deliver measurable outcomes.
 </li>
 <li>
 Build and maintain strong partnerships with senior stakeholders across functions, acting as a trusted advisor and product evangelist.
 </li>
 <li>
 Lead change management efforts, helping drive cultural and behavioral shifts around data usage and analytics adoption.
 </li>
 <li>
 Work with data management teams to structure and prepare high-quality, relevant data assets that enable fast prototyping and product development.
 </li>
 <li>
 Partner with data engineers to incorporate internal and external data sources, optimizing analytics product performance and value.
 </li>
 <li>
 Provide input into the data infrastructure roadmap, ensuring alignment between analytics product needs and platform capabilities.
 </li>
 <li>
 Support the advanced analytics operating model, participating in governance forums, and contributing to the evolution of best practices.
 </li>
 </ul>
 
 
 
 
 
 REQUIREMENTS
 
 
 <ul>
 <li>
 Bachelor&rsquo;s or Master&rsquo;s degree in a quantitative discipline such as Business, Computer Science, Engineering, Mathematics, Economics, or related fields.
 </li>
 <li>
 10+ years of experience in analytics, product management, business analysis, and management consulting.
 </li>
 <li>
 Strong background in delivering data or AI-powered products, ideally within large organizations and being part of data transformation programs.
 </li>
 <li>
 Strong understanding of data and analytics fundamentals, product development lifecycles, and enterprise business environments.
 </li>
 <li>
 Exceptional interpersonal skills; highly effective in cross-functional teamwork and communicating complex ideas in a simple, compelling way.
 </li>
 </ul>
 
 
 
 
 
 WHAT WE OFFER
 
 
 <ul>
 <li>
 At Majid Al Futtaim, we&rsquo;re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We&rsquo;re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
 </li>
 <li>
 Work in a friendly environment, where everyone shares positive vibes and excited about our future.
 </li>
 <li>
 Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.
 </li>
 </ul>
 
 
</div>

Product Manager - Advanced Analytics

Promofix FZ LLC

Job SummaryBlis is seeking a Senior Data Scientist (Freelance) to provide actionable insights and advanced analytics for our clients and internal teams. You will work on complex data sets, develop predictive models, and translate data into clear, strategic recommendations. This is a freelance role with flexible hours and remote collaboration.Key Responsibilities<ul><li>Develop advanced analytical models and extract actionable insights from data.</li><li>Conduct deep-dive audience analyses using digital, mobile, and behavioural data.</li><li>Build predictive models, segmentation frameworks, and data mining workflows.</li><li>Support sales and client teams with insights for media briefs and proposals.</li><li>Prepare dashboards, reports, and presentations to communicate findings effectively.</li><li>Lead end-to-end analytics projects, from data extraction to insights delivery.</li><li>Contribute to Thought Leadership and research initiatives, including white papers.</li></ul>Requirements<ul><li>5+ years of experience as a Data Scientist or Senior Analyst in analytics, research, or media.</li><li>Strong quantitative research and statistical modelling skills.</li><li>Proficient in Python, SQL, and data visualization tools (Tableau, Power BI, or similar).</li><li>Experience with large-scale datasets, predictive analytics, and machine learning.</li><li>Strong understanding of audience analytics, digital media, and consumer behaviour.</li><li>Excellent communication and presentation skills, with ability to simplify complex data.</li><li>Self-motivated, able to manage multiple projects independently.</li></ul>Preferred Qualifications<ul><li>Experience in mobile/location analytics or ad-tech platforms.</li><li>Exposure to media planning/buying or digital publishing.</li><li>Strong storytelling ability with data to influence business decisions.</li></ul>Contract Details<ul><li>Freelance / Project-based</li><li>Remote-friendly with flexible working hours</li></ul><ul><li>Location: Preferably India (Remote / Flexible)</li></ul>Apply now: hr@jgroup-me.comJob Types: Full-time, Permanent, ContractPay: AED5,000.00 - AED7,000.00 per month

Analytics & Insights – Blis

Emirates

<div>
 
 Job Purpose
 
 
 
 Emirates Skywards seeks to be an inspiring and engaging global loyalty programme for Emirates and FlyDubai. There are a number of key roles within our Skywards Group that are essential to the success of this this programme. From product design, e-commerce and analytics, through to business development, strategic partnerships and member engagement our Skywards team is filled with exciting opportunities!
 
 
 As an Analytics and Insights Officer, your role is to guide and collaborate with the Data Analytics Team in creating and enabling Data Assets to support Business Intelligence (BI) and story telling with data. You will play a pivotal role in engaging and managing stakeholders, assessing data requirements aligned with business objectives, &amp; leading initiatives to promote the value of Data Assets.
 
 
 Your analytical capability will be utilised to generate actionable insights to support data-driven decision making within the organisation. Additionally, you will ensure efficient data governance in line with best practices, while coaching and supporting team members to reach their full potential within the team.
 
 
 
 In This Role, You Will
 
 
 
 <ul>
 <li>
 Collaborate with relevant business departments to assess, gather and document Data Asset requirements that are aligned with business objectives.
 </li>
 <li>
 Engage and manage a group of stakeholders collecting &amp; validating requirements that enable prioritisation of projects.
 </li>
 <li>
 Manage and provide visibility of on-going projects to the leadership with appropriate recommendations or action plans.
 </li>
 <li>
 Seek data inspirational examples that can showcased &amp; celebrated to inspire &amp; support business areas better utilise available data.
 </li>
 <li>
 Guide and support the team to work alongside the business to promote the capability of data assets &amp; supporting adoption.
 </li>
 <li>
 Help steer initiatives that will enable the business to gain value from new projects and data assets created by the team.
 </li>
 <li>
 Have a passion to share knowledge and coach team to reach and surpass its potential within the business and actively pursue tasks and objectives to achieve this goal.
 </li>
 <li>
 Supervise planning &amp; prioritisation of requirement delivery within scope of assigned duties.
 </li>
 <li>
 Execute and support in the creation of data assets through development, testing or analysis.
 </li>
 <li>
 Identify source, prepare, and maintain data required for Data Assets and Analytics projects or initiatives.
 </li>
 <li>
 Actively promote data management best practices through support the business complies to corporate Data Governance policies.
 
 
 </li>
 </ul>
 Qualification
 
 
 To be considered for this role, you must meet the below requirements:
 
 
 <ul>
 <li>
 3+ years of experience in data analytics or a data driven environment.
 </li>
 <li>
 Qualification relevant to data analytics.
 </li>
 <li>
 Bachelor Degree in a relevant field.
 
 
 </li>
 </ul>
 
 You Will Have An Edge If You Have
 
 
 
 <ul>
 <li>
 Travel, Aviation, Tourism and Cargo industry experience advantageous
 </li>
 <li>
 Experience working with data assets that support a business need.
 </li>
 <li>
 Understanding of how data is sourced and managed in a business environment.
 </li>
 <li>
 Knowledge and experience of languages such as SQL, Python, R, and BI tools such as Power BI, MicroStrategy.
 </li>
 <li>
 Knowledge and experience of visualisation best practise &amp; enablement of data storytelling.
 </li>
 <li>
 Excellent command of written and spoken English.
 </li>
 <li>
 Familiarity with project management principles and techniques
 
 
 </li>
 </ul>
 At Emirates Group, we&rsquo;re committed to providing our employees with opportunities to grow and develop their careers. If you&rsquo;re looking for a challenging and rewarding opportunity, apply today and join our team!
 
 
 Salary &amp; benefits
 
 
 Join us in Dubai and enjoy an attractive tax-free salary and travel benefits that are exclusive to our industry, including discounts on flights and hotel stays worldwide.
 
 
 Discover what it&rsquo;s like to live and work in our fast-paced, cosmopolitan home city by visiting the Dubai Lifestyle section on our career&rsquo;s website: www.emirates.com/careers.
</div>

Analytics and Insights Officer - Skywards (Temporary Contract, 6-months)

Marcura

<div>Purpose of the Role
The Operative Team Lead, Customer Analytics, will ensure the day-to-day delivery of high-quality analytics, dashboards, and insights supporting DA-Desk, PortLog, and wider Shipping Services customers in Marcura. The role will have a significant element of direct production output The role manages a team of analysts, enforces data quality standards, and drives operational excellence across analytics workflows. This position acts as the operational backbone of the Customer Analytics function, translating internal and external business needs into analytics outputs that improve customer satisfaction, renewal readiness, and commercial decision-making.
Roles and Responsibilities:
1. Operational Delivery and Reporting Quality &middot; Produce a high volume of customer-facing analytics outputs directly, including dashboards, port cost insight packs, monthly reports, and ad-hoc requests, ensuring accuracy and timeliness. &middot; Act as the senior hands-on analyst in the team, handling the most complex reporting builds, data transformations, and deep-dive investigations. &middot; Complete end-to-end production tasks&mdash;including data extraction, cleaning, modelling, visualisation, and narrative insight development. &middot; Perform detailed quality checks on own work and team outputs, ensuring compliance with Marcura analytics standards.
2. Team Leadership and Workflow Management &middot; Lead the team by example through active participation in daily production, especially during peak periods or high-pressure deadlines. &middot; Split responsibilities between direct production ( 60&ndash;70%) and supervision/coordination ( 30&ndash;40%), depending on business needs. &middot; Support junior analysts by working alongside them in production workflows, modelling best-practice techniques and data hygiene.
3. Continuous Process Improvement &middot; Identify inefficiencies in personal and team production processes and introduce improvements that materially increase output volume and reduce manual tasks. &middot; Drive automation for frequently repeated production tasks (e.g., scheduled report generation, Power BI refresh logic, validation scripts).
4. Cross-Functional Collaboration &middot; Translate customer and CSM needs into tangible, high-quality analytics deliverables personally executed where required &middot; Support Customer Success leaders in QBR/EBR preparation through direct production of insight decks and performance analysis. &middot; Ensure operational alignment with strategic analytics initiatives and product strategy for Shipping Services solutions, including DA-Desk, PortLog and Marcura Claims.
5. Data Integrity and Governance &middot; Execute hands-on data investigation to identify, diagnose, and correct data issues impacting customer-facing analytics. &middot; Partner with Engineering/Data teams by providing detailed, production-level observations to guide fixes. &middot; Ensure controls are in place to ensure customer data is always handled confidentially and in accordance with internal and external best practices.
6. Operational Insight and Maritime Context &middot; Apply practical understanding of shipping services, port cost workflows, claims processes, and voyage operations to improve relevance and contextual accuracy of analytics outputs. &middot; Ensure all personally produced reports include relevant operational context, narrative explanation, and recommendations. &middot; Ensure team members understand maritime context and customer use cases.
Requirements<ul>
<li>
Minimum bachelor&rsquo;s degree in a relevant field such as Data Science, Statistics, Mathematics, Analytics, Engineering, Economics, or a related discipline.
</li><li>Professional certifications such as Google Data Analytics Professional Certificate, Microsoft Certified: Data Analyst Associate, PowerBI Certification.</li>
<li>Statistical tools or programming languages (e.g., Python, R, SQL) is a plus.</li>
<li>4&ndash;6 years of experience in analytics, business intelligence, or reporting in a technology, SaaS, or maritime services environment.
</li><li>Minimum 1 year in a supervisory, team lead, or mentoring role.
</li><li>Experience working in a production-oriented analytics/reporting environment with SLAs is highly desirable. &middot;
</li><li>Exposure to shipping, port operations or maritime services is advantageous.</li>
<li>Strong command of SQL, Excel, and at least one analytics scripting language (Python/R ideal but not mandatory).
</li><li>Familiarity with data warehousing technologies (BigQuery, Snowflake, AWS).
</li><li>Excellent communication skills, able to translate complex data into clear, customer-ready outputs.
</li><li>Strong coordination, prioritisation, and task-management skills.
</li><li>Understanding of maritime operations, port costs, vessel types, or port call workflow is a plus.
</li><li>Ability to train and guide junior analysts in tools, processes, and quality standards. Familiarity with statistical analysis, predictive modelling, and machine learning concepts.
</li><li>Leadership skills with the ability to mentor junior team members.</li>
</ul>
Benefits
What You&rsquo;ll Gain<ul>
<li>
Exposure to strategic, monetization, and commercial product development.</li>
<li>Mentorship from experienced product and growth leaders.</li>
<li>The opportunity to see the full product lifecycle, from discovery to revenue impact.</li>
<li>The chance to make a measurable impact on business and customer KPIs.</li></ul></div>

Team Lead, Customer Analytics, Shipping Services

Ejadah

<div>
 
 
 
 Role Purpose:
 
 
 
 
 The Strategic Sourcing Manager will be responsible for developing and executing sourcing strategies across assigned categories to deliver cost optimization, supplier innovation, and risk mitigation for existing and upcoming contracts for FM sector in UAE market.
 
 
 This role leads complex specialist sourcing initiatives, manages supplier relationships, and ensures compliance with organizational policies and ESG objectives.
 
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 Strategic Sourcing &amp; Category Management
 
 
 <ul>
 <li>
 Develop multi-year sourcing strategies aligned with business objectives and UAE FM market trends.
 </li>
 <li>
 Conduct market intelligence and benchmarking to identify cost drivers and sourcing opportunities.
 </li>
 <li>
 Define sourcing waves, value levers (e.g., consolidation, Value Analysis/Value Engineering, Total Cost of Ownership and supplier segmentation.
 </li>
 </ul>
 
 
 RFx &amp; Negotiation
 
 
 <ul>
 <li>
 Lead end-to-end RFx processes: design, evaluation, scenario analysis, and award recommendations.
 </li>
 <li>
 Execute complex negotiations to secure cost, service, and innovation benefits.
 </li>
 <li>
 Draft and finalize commercial terms including SLAs, KPIs, penalties/incentives, and escalation clauses.
 </li>
 </ul>
 
 
 Supplier Relationship Management
 
 
 <ul>
 <li>
 Implement SRM frameworks for strategic suppliers, including governance cadence and performance scorecards.
 </li>
 <li>
 Drive continuous improvement initiatives and innovation pipelines with suppliers.
 </li>
 </ul>
 
 
 Risk &amp; Compliance
 
 
 <ul>
 <li>
 Assess and mitigate risks related to supply continuity, financial stability, and regulatory compliance.
 </li>
 <li>
 Ensure adherence to company procurement policies, audit requirements, and ESG standards.
 </li>
 </ul>
 
 
 Financial &amp; Performance Management
 
 
 <ul>
 <li>
 Own savings pipeline and validate cost reductions with Finance.
 </li>
 <li>
 Monitor commodity indices and design indexation strategies where applicable.
 </li>
 <li>
 Track KPIs such as contract coverage, cycle time, and supplier performance.
 </li>
 </ul>
 
 
 Stakeholder Engagement
 
 
 <ul>
 <li>
 Partner with business units, operations, and finance to align sourcing strategies with organizational goals.
 </li>
 <li>
 Support change management for supplier transitions and policy adoption.
 </li>
 </ul>
 
 
 Digital Enablement
 
 
 <ul>
 <li>
 Utilize eSourcing platforms, CLM systems, and spend analytics tools for data-driven decisions.
 </li>
 <li>
 Lead process automation and compliance in procure-to-pay workflows.
 </li>
 </ul>
 
 
 
 
 
 
 Required Qualifications:
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree; MBA or professional certifications (CIPS, CPSM).
 </li>
 <li>
 Minimum 8 plus years procurement experience, with strong background in strategic sourcing in FM fields.
 </li>
 <li>
 Expertise in complex negotiations, contract structuring, and supplier management.
 </li>
 <li>
 Proficiency in eSourcing tools, CLM systems, and analytics platforms.
 </li>
 </ul>
 
 
 
 
 
 
 Core Competencies:
 
 
 
 <ul>
 <li>
 Strategic Thinking &amp; Market Insight
 </li>
 <li>
 Commercial Acumen &amp; Negotiation
 </li>
 <li>
 Stakeholder Influence &amp; Communication
 </li>
 <li>
 Risk Management &amp; Compliance
 </li>
 <li>
 Supplier Innovation &amp; Continuous Improvement
 </li>
 </ul>
 
 
 
 
 
 
 KPIs:
 
 
 
 <ul>
 <li>
 Validated savings vs. baseline
 </li>
 <li>
 % spend under contract
 </li>
 <li>
 RFx cycle time reduction
 </li>
 <li>
 Supplier performance scorecards
 </li>
 <li>
 Risk mitigation metrics
 </li>
 <li>
 Stakeholder satisfaction
 </li>
 </ul>
 
 
 
 
 
 
 Tools:
 
 
 
 <ul>
 <li>
 eSourcing platforms (Oracle, Maximo, etc.)
 </li>
 <li>
 Contract Lifecycle Management (CLM)
 </li>
 <li>
 Spend analytics tools (Power BI,)
 </li>
 </ul>
 
 
</div>

Strategic Sourcing Manager

Modern Electronics - MEC (AL-Faisaliah Group)

<div>
 
 The
 
 E-Commerce Manager
 
 will own the end-to-end online business performance, combining analytical insight, commercial drive, and creative execution.
 
 
 This role bridges
 
 strategy and operations
 
 , ensuring that e-commerce platform delivers seamless, and high-performing customer experiences &mdash; from product discovery to post-purchase engagement.
 
 
 You&rsquo;ll manage website UI/UX, optimize the full digital funnel, and drive omnichannel growth by aligning marketing, CRM, and commercial strategies.
 
 
 Your ultimate goal:
 
 grow online sales, enhance conversion, and elevate brand experience
 
 in Saudi Arabia.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 1. E-Commerce Strategy &amp; Business Growth
 
 
 <ul>
 <li>
 Develop and execute the e-commerce business plan, aligned with commercial objectives and regional marketing calendars.
 </li>
 <li>
 Own KPIs including
 
 sales, traffic, conversion, AOV, bounce rate, retention,
 
 and
 
 LTV
 
 .
 </li>
 <li>
 Identify new opportunities for growth &mdash; product categories, online exclusives, and customer acquisition initiatives.
 </li>
 <li>
 Partner with marketing, CRM, and media teams to plan
 
 launches, seasonal campaigns, and offers
 
 , ensuring full-funnel optimization.
 </li>
 </ul>
 
 
 2. Website Operations &amp; Merchandising
 
 
 <ul>
 <li>
 Oversee day-to-day site operations, ensuring product data, pricing, stock, and visuals are accurate and on-brand.
 </li>
 <li>
 Manage homepage, category, and campaign updates using the CMS and work closely with developers.
 </li>
 <li>
 Manage site health, raise and track bugs, and collaborate with developers for fixes and feature improvements.
 </li>
 </ul>
 
 
 3. Digital Marketing Integration
 
 
 <ul>
 <li>
 Support paid media and CRM campaigns through optimized landing pages and performance tracking.
 </li>
 <li>
 Collaborate with media teams on
 
 SEM, display, and paid social
 
 to improve ROI and customer acquisition.
 </li>
 <li>
 Leverage analytics to refine performance across channels &mdash; web, email, and social.
 </li>
 <li>
 Ensure organic and paid strategies reinforce commercial priorities.
 </li>
 </ul>
 
 
 4. Analytics, Insights &amp; Conversion Optimization
 
 
 <ul>
 <li>
 Use
 
 GA4, Tag Manager, Looker/Data Studio,
 
 and heatmaps (e.g., Hotjar, ContentSquare) to monitor performance.
 </li>
 <li>
 Conduct regular A/B and multivariate testing across home, category, and PDPs to increase conversion and engagement.
 </li>
 <li>
 Translate insights into actionable recommendations to enhance
 
 UX, navigation, checkout flow,
 
 and
 
 content placement
 
 .
 </li>
 <li>
 Prepare weekly and monthly performance reports with insights and clear next-step actions.
 </li>
 </ul>
 
 
 5. CRM, Loyalty &amp; Personalization
 
 
 <ul>
 <li>
 Partner with CRM teams to deploy personalized journeys, triggered emails, and loyalty campaigns.
 </li>
 <li>
 Align on segmentation strategies to increase
 
 repeat purchase rate
 
 and
 
 CLV
 
 .
 </li>
 <li>
 Optimize product linking and offers across web and CRM channels for stronger conversion.
 </li>
 </ul>
 
 
 6. SEO &amp; Content Optimization
 
 
 <ul>
 <li>
 Lead technical and on-page SEO initiatives to improve organic traffic and site discoverability.
 </li>
 <li>
 Optimize product titles, metadata, and internal linking for visibility.
 </li>
 <li>
 Collaborate with content and development teams to ensure SEO best practices are implemented.
 </li>
 </ul>
 
 
 7. Cross-Functional Collaboration
 
 
 <ul>
 <li>
 Partner closely with
 
 Retail, Marketing, Supply Chain, CRM, and Customer Service
 
 to ensure consistency across all touchpoints.
 </li>
 <li>
 Act as the
 
 primary digital SPOC
 
 between HQ and MEC.
 </li>
 <li>
 Support omnichannel initiatives (e.g., click-and-collect)
 </li>
 </ul>
 
 
</div>

Ecommerce Manager

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