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social media & influencer lead

consumer & market insights manager Jobs in R D Bus Jobs In Istanbul Turkey

consumer & market insights manager

consumer insights associate manager (all food brands) Jobs in R D Bus Jobs In Istanbul Turkey

consumer insights associate manager (all food brands)

consumer insights lead- emerging markets Jobs in R D Bus Jobs In Istanbul Turkey

consumer insights lead- emerging markets

consumer marketing manager Jobs in R D Bus Jobs In Istanbul Turkey

consumer marketing manager

consumer insights lead emerging markets

Flora Food Group

<div><div>About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.</div> 
Consumer Insights Lead- Emerging Markets

Location: Istanbul
Primary Location: Dubai (Alternative: Amsterdam)

About the position

We're looking for a bold, data-driven, consumer-loving insights leader to guide our journey. As the Consumer Insights Lead, you will be the voice of the consumer at the leadership table, fueling strategy, innovation, and execution with insights that matter.

Reporting to the SVP Marketing Emerging Markets, your mission will be to ensure every decision is backed by truth, relevance, and forward-thinking foresight. You will build step up our consumer understanding in the Emerging Markets.

What will you do
<ul>
<li>Strategic Insights Leadership: You will define and execute consumer insights strategy for the Emerging Markets, integrating traditional research with advanced analytics and AI- powered solutions to translate consumer insights into actionable business strategies and growth opportunities.</li>
<li>Consumer Understanding &amp; Research Excellence: Design and implement world class qualitative and quantitative research programs to identify macro and micro trends shaping the future of food, health, and sustainability across the Emerging Markets.</li>
<li>Market Intelligence &amp; Category Strategy: Use syndicated data sources monitor market trends and identify white space opportunities to develop actionable business insights which translate into growth.</li>
<li>Innovation &amp; Brand Acceleration: Partner with R&amp;D and Innovation teams to validate ideas, test new concepts, refine go-to-market plans and support brand teams.</li>
<li>Team Building &amp; Budget Mastery: Foster a culture of curiosity, experimentation, and continuous learning within the Emerging Markets marketing team. Optimize research investments and manage insights budget for maximum ROI.</li>
<li>Cross-Functional Collaboration: Partner closely with Marketing, Innovation, Sales, and Digital Commerce, IT and Data, Legal and relevant external teams into all business decisions as required.</li>
</ul>
So, what does it take to be successful in this role?

An Insight-Driven Strategist with 20+ years' experience in consumer insights, market research, or analytics especially in CPG, Food or wellness

A Storyteller with Impact: You distill data into compelling narratives that influence, inspire, and drive results; turning numbers into brand-defining moments.

Relentlessly Curious &amp; Insight-Obsessed: Expertise in advanced analytics and foresight capabilities

A Trusted Business Partner: You're more than a data provider&mdash;you're a strategic ally who shapes decisions, not just reports on them.

Consumer Champion: You live and breathe the voice of the consumer, thriving in fast-paced, purpose-driven environments where insight fuels action.

A Visionary with Foresight: You don't just spot trends&mdash;you connect the dots, turn signals into strategy, and insight into impact

What's next?

This is a career-defining opportunity to work with our high-impact brands in a high-energy, high-accountability environment. If you recognise yourself in this profile, apply now and be part of this exciting journey. Apply now at www.florafoodgroup.com

We prefer to receive your application before 10th December 2025.<div>
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.</div></div>

Consumer Insights Lead- Emerging Markets

Watsons Turkey

<div>
 
 
 About Watsons
 
 
 
 
 
 
 Watsons Turkey is a part of AS Watson Group, the world's largest international health and beauty retailer, operating over 17,000 stores under 12 retail brands across 31 markets with more than 130,000 employees. As of the 2024 fiscal year, AS Watson Group recorded a revenue of 24 billion USD and serves over 6 billion customers annually through its O+O (Offline plus Online) platforms, offering a technology-enabled retail experience. As the leading O+O health and beauty retailer in Asia, Watsons operates 8,000 stores and over 1,500 pharmacies across 16 markets in Asia, Europe, and the Middle East.
 
 
 
 
 
 Watsons Turkey is one of the leading beauty and personal care retailers in Turkey, with more than 450 stores in 66 cities and over 3,500 employees. It aims to make a positive difference in customers&rsquo; lives through its products and services.
 
 
 
 
 
 Watsons is Asia&rsquo;s No.1 Personal Care and Beauty Retailer.*Based on the results of the "Top 50 Customer Experience Brands" survey conducted by Campaign Asia with 9,000 participants across six Asian countries.
 
 
 
 
 
 
 * The data you share is protected and processed within the scope of the Personal Data Protection Law No. 6698 ("KVKK"). For detailed information, you can visit https://www.watsons.com.tr/calisan-adayi-aydinlatma-metni.
 
 
 
 
 * 6698 say&inodot;l&inodot; Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu ("KVKK") kapsam&inodot;nda payla&scedil;m&inodot;&scedil; oldu&gbreve;unuz veriler korunmakta ve i&scedil;lenmektedir. Ayr&inodot;nt&inodot;l&inodot; bilgi i&ccedil;in https://www.watsons.com.tr/calisan-adayi-aydinlatma-metni adresini ziyaret edebilirsiniz.
 
 
 
 
 
 
 
 Qualifications:
 
 
 
 
 
 <ul>
 <li>
 University degree in Business Administration, Marketing or related field
 </li>
 <li>
 10 years of proven experience in developing and implementing marketing strategies
 </li>
 <li>
 Good knowledge and experience with marketing strategy, media and project management
 </li>
 <li>
 Proven experience managing integrated marketing campaigns across digital, social, traditional, and emerging media channels.
 </li>
 <li>
 Creative/out of the box thinking
 </li>
 <li>
 Demonstrated success in developing and executing data-driven marketing strategies that drive growth, engagement, and ROI.
 </li>
 <li>
 Excellent command of English, both written and verbal
 </li>
 <li>
 Team player, dynamic, proactive, and critical thinker
 </li>
 </ul>
 
 
 
 
 
 Job Description:
 
 
 
 
 
 <ul>
 <li>
 Responsible for planning, developing, implementing, and managing the overall media strategy
 </li>
 <li>
 Managing and overseeing different marketing channels including stores
 </li>
 <li>
 Measuring ROI and KPIs
 </li>
 <li>
 Monitoring and evaluating online and ATL media campaigns
 </li>
 <li>
 Managing agency partner relationships; media agency, creative agency and Project based partnerships
 </li>
 <li>
 Leading Market Research with 3rd parties Using consumer insights
 </li>
 <li>
 Collaborate with related departments to realize the research projects
 </li>
 <li>
 Manage and attain budget objectives
 </li>
 <li>
 Development of customer marketing strategy based on insights and customer decision journey
 </li>
 </ul>
 
 
</div>

Marketing Strategy and Media Manager

Şölen

<div>
 
 
 Biscolata &amp; Amada
 
 
 
 
 Who We&rsquo;re Looking For
 
 
 
 
 Global Marketing Manager
 
 with a strong passion for FMCG and multicultural environments, skilled in building globally loved brands.
 
 
 .
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Proven experience in building and executing
 
 global brand strategies
 
 across multiple regions and culture.
 </li>
 <li>
 
 Design growth strategies and execute direction
 
 in emerging and developed markets fully aligned with business goals.
 </li>
 <li>
 
 Deep understanding of consumer behaviours
 
 and ability to adapt the outcomes into impactful marketing strategies.
 </li>
 <li>
 
 Experience in innovation pipelines from idea to launch
 
 . Manage global launches and campaings based on brand positioning and lifecycle.
 </li>
 <li>
 
 Proven experience managing brand P&amp;L through strategic pricing and portfolio
 
 mix optimization.
 </li>
 <li>
 Sucessfull track record in
 
 developing 360 degree campaigns
 
 for different regions.
 </li>
 <li>
 
 Strong ability
 
 to work closely and lead global and regional creative, media and research agencies.
 </li>
 <li>
 
 Strong collabration with cross functions
 
 (R&amp;D, regional marketing teams, sales, finance) to align marketing strategies.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 10+ years in brand, category within FMCG
 </li>
 <li>
 Excellent communication skills in English
 </li>
 <li>
 High resilience, motivation, strong communication and stakeholder leadership
 </li>
 <li>
 Analytical mindset; advanced planning &amp; organizational skills.
 </li>
 <li>
 Passionate about national and international brand growth
 </li>
 <li>
 Experience leading agencies/research partners and cross-functional teams; coaching/people leadership.
 </li>
 </ul>
 
 
 Location
 
 
 <ul>
 <li>
 
 Balance G&uuml;ne&scedil;li &ndash; Istanbul
 
 </li>
 </ul>
 
 
</div>

Global Marketing Manager

Unilever

<div>
 Unilever is currently hiring for
 
 Consumer Technical Insight (CTI), Claims and Engagement Assistant Manager &ndash; PTAB B&amp;W R&amp;D!
 
 
 
 
 About Unilever
 
 
 
 With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people &ndash; we believe that when our people work with purpose, we will create a better business and a better world.
 
 
 At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don&rsquo;t believe in the &lsquo;one size fits all&rsquo; approach and instead we will equip you with the tools you need to shape your own future.
 
 
 
 Beauty &amp; Wellbeing
 
 is a dynamic and fast-growing Business Group within Unilever, consisting of the Hair Care and Skin Care categories. This role supports the CTI, Claims and Engagement agenda across PTAB (Pakistan, Turkey, Arabia and Bangladesh), contributing to the delivery of superior products and compelling consumer experiences. It offers an exciting opportunity to work across diverse markets and collaborate with global and regional teams to build future-fit capabilities.
 
 
 
 Job Purpose
 
 
 
 Unilever is the place where you can bring your purpose to life with the work that you do &ndash; creating a better business and a better world. If you are a passionate, self-motivated, self-organized and detail-oriented person with a strong understanding of Beauty &amp; Wellbeing and/or Personal Care category products &amp; trends, a strong technical background in product performance assessments as well as the skill to work in a multiple stakeholder organization then this role is just for you!
 
 
 
 What Will Your Main Responsibilities Be
 
 
 
 The Consumer Technical Insight (CTI) team is a core function within R&amp;D, responsible for generating consumer insights, substantiating product claims, and driving engagement with both internal and external audiences. We are currently seeking an Assistant Manager to join our PTAB team, based in Istanbul, to support these critical activities across the region.
 
 
 <ul>
 <li>
 Collaborate closely with global and local CTI colleagues and key stakeholders across PTAB to ensure that consumer insights from the region are effectively captured and integrated at the appropriate stages of innovation and renovation projects.
 </li>
 <li>
 Lead end-to-end delivery of new product development, savings, and superiority projects across PTAB, ensuring alignment with both Business Group and PTAB stakeholders. This includes driving project execution from concept to launch, managing timelines and resources, and ensuring that product performance meets consumer expectations and competitive benchmarks.
 </li>
 <li>
 Support the development &amp; deployment of consumer-relevant product claims in collaboration with the global claims teams, helping to maximise impact, evaluate potential risks, and ensure alignment with key stakeholders across local markets.
 </li>
 <li>
 Deliver planning and execution of technical substantiation appraisal studies for consumer relevant product claims in the laboratory and in 3rd parties, run competitor monitoring activities, lead product sensory checks, lead technical readiness of the consumer understanding studies.
 </li>
 <li>
 Collaborate with Demand Creation leads across PTAB to co-develop engaging content and storytelling/knowledge based selling for both existing brands and new innovations, with a strong focus on social-first activation. Additionally, lead R&amp;D-led engagement sessions, ensuring that local consumer insights and product or technology communications are effectively brought to life and aligned with broader strategic objectives.
 </li>
 <li>
 Drive the execution of the regional CTI programme while actively contributing to the development of a unified CTI, Claims and Engagement capability across PTAB. Support capability building by fostering collaboration, sharing best practices, and enabling knowledge transfer across markets and teams to strengthen functional excellence and future readiness.
 
 
 </li>
 </ul>
 
 What You Need To Succeed
 
 
 
 
 Experiences &amp; Qualifications
 
 
 
 <ul>
 <li>
 Educated in science, engineering, market research, or any of the physical sciences, marketing, or business disciplines.
 </li>
 <li>
 Minimum 3 years of experience in an FMCG R&amp;D function, preferably within Beauty &amp; Wellbeing and/or Personal Care categories.
 </li>
 <li>
 Strong skills in technical data handling, analysis, and interpretation, with hands-on experience using MS Excel or similar tools, and preferably statistical analysis software such as JMP.
 </li>
 <li>
 Familiarity with consumer testing methodologies &amp; competitor monitoring and trend analysis is essential.
 </li>
 <li>
 Effective stakeholder management and business partnering skills, with the ability to influence across functions and geographies.
 </li>
 <li>
 Excellent communicator, able to translate complex scientific concepts into clear, compelling messages for diverse stakeholders including brand teams, customer development, regulators, trade partners, and consumers.
 </li>
 <li>
 Comfortable navigating complex global networks and leading multi-functional, multi-cultural teams across regions.
 </li>
 <li>
 A growth mindset, technical depth, agility, and a strong passion for high performance are essential.
 </li>
 <li>
 Fluency in English (written and verbal) is mandatory, as the role requires clear communication across regional and global teams.
 
 
 </li>
 </ul>
 
 Skills
 
 
 
 <ul>
 <li>
 Data Generation, Quality &amp; Value
 </li>
 <li>
 Technical Communication
 </li>
 <li>
 Agile Delivery
 </li>
 <li>
 Data analytics
 </li>
 <li>
 Digital Tool Proficiency
 </li>
 <li>
 Innovation Execution
 </li>
 <li>
 High level of attention to detail and self-organization
 
 
 </li>
 </ul>
 
 Leadership
 
 
 
 <ul>
 <li>
 You are energized by delivering fantastic results. You are an example to others &ndash; both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
 </li>
 <li>
 As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
 </li>
 </ul>
 <ul>
 <li>
 Critical SOL (Standards of Leadership) Behaviors
 </li>
 <ul>
 <li>
 PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner&rsquo;s mindset, using data and insight to make decisions.
 </li>
 <li>
 PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
 </li>
 <li>
 CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
 </li>
 <li>
 PURPOSE &amp; SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
 </li>
 <li>
 AGILITY: Explores the world around them, continually learning and developing their skills.
 
 </li>
 </ul>
 </ul>
 Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
 
 
 
 Additional Information
 
 
 
 Hybrid working with 3 days of office work (Main location is Umraniye Head Office. Based on project tasks/requirements, occasional work will require presence in Sar&inodot;gazi Pilot Plant office.)
 
 
 Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
</div>

Consumer Technical Insight (CTI), Claims and Engagement Assistant Manager – PTAB B&W R&D

<div><div>Unilever is currently hiring for Consumer Technical Insight (CTI), Claims and Engagement Assistant Manager &ndash; PTAB B&amp;W R&amp;D!
ABOUT UNILEVER</div>
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people &ndash; we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don&rsquo;t believe in the &lsquo;one size fits all&rsquo; approach and instead we will equip you with the tools you need to shape your own future.
Beauty &amp; Wellbeing is a dynamic and fast-growing Business Group within Unilever, consisting of the Hair Care and Skin Care categories. This role supports the CTI, Claims and Engagement agenda across PTAB (Pakistan, Turkey, Arabia and Bangladesh), contributing to the delivery of superior products and compelling consumer experiences. It offers an exciting opportunity to work across diverse markets and collaborate with global and regional teams to build future-fit capabilities.
JOB PURPOSE
Unilever is the place where you can bring your purpose to life with the work that you do &ndash; creating a better business and a better world. If you are a passionate, self-motivated, self-organized and detail-oriented person with a strong understanding of Beauty &amp; Wellbeing and/or Personal Care category products &amp; trends, a strong technical background in product performance assessments as well as the skill to work in a multiple stakeholder organization then this role is just for you!
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
The Consumer Technical Insight (CTI) team is a core function within R&amp;D, responsible for generating consumer insights, substantiating product claims, and driving engagement with both internal and external audiences. We are currently seeking an Assistant Manager to join our PTAB team, based in Istanbul, to support these critical activities across the region.<ul><li>
Collaborate closely with global and local CTI colleagues and key stakeholders across PTAB to ensure that consumer insights from the region are effectively captured and integrated at the appropriate stages of innovation and renovation projects.</li><li>
Lead end-to-end delivery of new product development, savings, and superiority projects across PTAB, ensuring alignment with both Business Group and PTAB stakeholders. This includes driving project execution from concept to launch, managing timelines and resources, and ensuring that product performance meets consumer expectations and competitive benchmarks.</li><li>
Support the development &amp; deployment of consumer-relevant product claims in collaboration with the global claims teams, helping to maximise impact, evaluate potential risks, and ensure alignment with key stakeholders across local markets.</li><li>
Deliver planning and execution of technical substantiation appraisal studies for consumer relevant product claims in the laboratory and in 3rd parties, run competitor monitoring activities, lead product sensory checks, lead technical readiness of the consumer understanding studies.</li><li>
Collaborate with Demand Creation leads across PTAB to co-develop engaging content and storytelling/knowledge based selling for both existing brands and new innovations, with a strong focus on social-first activation. Additionally, lead R&amp;D-led engagement sessions, ensuring that local consumer insights and product or technology communications are effectively brought to life and aligned with broader strategic objectives.</li><li>
Drive the execution of the regional CTI programme while actively contributing to the development of a unified CTI, Claims and Engagement capability across PTAB. Support capability building by fostering collaboration, sharing best practices, and enabling knowledge transfer across markets and teams to strengthen functional excellence and future readiness.</li></ul>
WHAT YOU NEED TO SUCCEED
Experiences &amp; Qualifications<ul><li>
Educated in science, engineering, market research, or any of the physical sciences, marketing, or business disciplines.</li><li>
Minimum 3 years of experience in an FMCG R&amp;D function, preferably within Beauty &amp; Wellbeing and/or Personal Care categories.</li><li>
Strong skills in technical data handling, analysis, and interpretation, with hands-on experience using MS Excel or similar tools, and preferably statistical analysis software such as JMP.</li><li>
Familiarity with consumer testing methodologies &amp; competitor monitoring and trend analysis is essential.</li><li>
Effective stakeholder management and business partnering skills, with the ability to influence across functions and geographies.</li><li>
Excellent communicator, able to translate complex scientific concepts into clear, compelling messages for diverse stakeholders including brand teams, customer development, regulators, trade partners, and consumers.</li><li>
Comfortable navigating complex global networks and leading multi-functional, multi-cultural teams across regions.</li><li>
A growth mindset, technical depth, agility, and a strong passion for high performance are essential.</li><li>
Fluency in English (written and verbal) is mandatory, as the role requires clear communication across regional and global teams.</li></ul>
Skills<ul><li>
Data Generation, Quality &amp; Value</li><li>
Technical Communication</li><li>
Agile Delivery</li><li>
Data analytics</li><li>
Digital Tool Proficiency</li><li>
Innovation Execution</li><li>
High level of attention to detail and self-organization</li></ul>
Leadership<ul><li>
You are energized by delivering fantastic results. You are an example to others &ndash; both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.</li><li>
As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.</li></ul><ul><li>
Critical SOL (Standards of Leadership) Behaviors<ul><li>
PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner&rsquo;s mindset, using data and insight to make decisions.</li><li>
PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.</li><li>
CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.</li><li>
PURPOSE &amp; SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.</li><li>
AGILITY: Explores the world around them, continually learning and developing their skills.</li></ul></li></ul>
Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.<div>
ADDITIONAL INFORMATION</div>
Hybrid working with 3 days of office work (Main location is Umraniye Head Office. Based on project tasks/requirements, occasional work will require presence in Sar&#305;gazi Pilot Plant office.)
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.</div>

Anker Innovations

<div>
 
 Anker Innovations is a forward-thinking company dedicated to pioneering innovative solutions in consumer electronics. Our mission is to deliver exceptional products and services that enhance the lives of our customers. As we continue to expand our footprint, we are seeking a talented Marketing Manager to join our team and drive our presence in the Turkish market across our different brands. You will be responsible for developing and implementing our brand and product marketing strategy in the Turkish market for our 3 major brands: Anker, eufy and soundcore. You will lead a team of Brand Managers, work closely with Sales and Go-to-Market Managers, cooperate with key customers and our Central Marketing team to achieve regional business objectives. This position will be based in Istanbul.
 
 
 
 
 
 
 Responsibilities:
 
 
 <ul>
 <li>
 Develop annual Turkey brand strategic plans based on brand objectives and local consumer insight, including event calendars, content development, and integrated marketing.
 </li>
 <li>
 Develop &amp; execute Turkey new product launch strategies and campaigns, including co-MKT activities with strategic customers to achieve brand and business goals.
 </li>
 <li>
 Implement brand perception plans (copy, visual concepts, events) based on marketing strategies, product positioning, and selling points.
 </li>
 <li>
 Coordinate &amp; develop media strategies and plans based on brand and new product launch objectives.
 </li>
 <li>
 Oversee content marketing; develop and maintain influencer relationships on social media platforms; analyze market and consumer needs and adjust content strategies.
 </li>
 <li>
 Collect user and brand insights from other markets and or competitors, innovative cross-industry cases, and competitive intelligence; provide reporting to support strategic decision-making.
 </li>
 </ul>
 <li>
 </li>
 
 
 Requirements:
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Communications, Business, or a related field.
 </li>
 <li>
 +6 years of experience in Brand, Product and or E-Commerce Marketing, in the Turkish market.
 </li>
 <li>
 Proven track record of developing and executing successful Brand and Co-Marketing campaigns.
 </li>
 <li>
 Excellent written and verbal communication skills in both Turkish and English. Mandatory.
 </li>
 <li>
 Strong understanding of social media platforms, tools, and analytics.
 </li>
 <li>
 Ability to lead a team in a fast-paced environment.
 </li>
 <li>
 Creative thinker with strong problem-solving skills and attention to detail.
 </li>
 </ul>
 
 
</div>

Lead Brand Manager TR

Philips

<div><h3 class="jobSectionHeader">Job Title
</h3>Consumer Marketing Manager
<h3 class="jobSectionHeader">Job Description
</h3><h2 class="jobSectionHeader">Job title:
 
Consumer Marketing Manager
</h2><h2 class="jobSectionHeader"> 
Your role:
 
<ul><li>Develops and manages the creation of a global integrated innovation and communication roadmap, including new product launches, Commercial Innovation, and always-on base business, based on thorough analysis of consumer, market, and competitor insights for a designated portfolio.
</li><li>Collaborates with R&amp;D, Finance, Supply Chain, and Marketing Communications teams to design and maintain superior propositions that exceed consumer expectations, ensuring smooth execution across innovation processes (VPC, AD, PDLM, and MLD).
</li><li>Leads the adoption and adaptation of the global roadmap into locally relevant strategies, ensuring alignment with local consumer insights, market trends, competitive landscape, and local media/channel choices. Manage the localization of global content, supplementing it with locally developed content when necessary.
</li><li>Guides insights teams to collect and communicate local consumer, market, competition, and trend data to global teams, ensuring these insights are capitalized on to drive product innovation and business growth.
</li><li>Ensures the overall consistency and guidance of the Consumer Experience Journey across all touchpoints, ensuring that execution aligns with the category's brand positioning and visual identity in both global and local markets.
</li><li>Develops pricing strategies in collaboration with regional and finance teams to ensure they align with market conditions and business objectives, ensuring financial viability while meeting consumer needs.
</li><li>Handles the development and execution of the rolling business region plan, including the management of A&amp;P (Advertising &amp; Promotion) spend, supporting business growth and ensuring the execution of new commercial innovations.
</li><li>Monitors in-market results in collaboration with consumer and commercial analytics teams, tracking business and category growth, market share, and brand strength to optimize marketing plans and execution based on real-time performance.
</li><li>Supports sales teams in channel management by advising on the placement of appropriate product portfolios and providing input on pricing and promotional strategies to maximize market penetration and growth opportunities.
</li><li>Creates and provides strategic input to the plan of records (SPOR) and work closely with ISC counterparts to prepare accurate forecasting, ensuring alignment with overall business strategy and objectives.
</li><li>Leads the development of shopper marketing plans, ensuring best-in-class execution of product launches and promotions that resonate with consumer needs and align with business objectives.
</li><li>Ensures timely and financially viable delivery of critical initiatives by collaborating with cross-functional teams (including Finance, Supply Chain, Sales, and Marketing), ensuring that all projects meet consumer needs and business goals within the scope of the global and local roadmaps.
</li></ul></h2><h2 class="jobSectionHeader"> 
You're the right fit if:
</h2><ul><li><h2 class="jobSectionHeader">7+ years of experience in marketing and brand management
</h2></li><li><h2 class="jobSectionHeader">Proven track record of managing integrated campaigns
</h2></li><li><h2 class="jobSectionHeader">Strong strategic mindset and analytical skills
</h2></li><li><h2 class="jobSectionHeader">Experience in FMCG
</h2></li><li><h2 class="jobSectionHeader">Leadership and cross-functional collaboration skills 
</h2></li></ul><h2 class="jobSectionHeader"> 
 
How we work together
 
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
 
 
About Philips
 
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
 
<ul><li>Learn more about our business .
</li><li>Discover our rich and exciting history .
</li><li>Learn more about our purpose .
</li></ul>If you&rsquo;re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here .
</h2>#PersonalHealth</div>

Consumer Marketing Manager

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