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Taraki

<div>
 Our client,
 
 Orange Tree System
 
 , is looking for a
 
 Digital Marketing Specialist
 
 for Alliant College if Professional Studies (a part of OTS) in
 
 Lahore
 
 .
 
 
 
 Job Description
 
 
 
 Alliant College of Professional Studies (a part of OTS) is hiring a
 
 Digital Marketing Specialist
 
 to support our growing brand presence, student outreach, and digital engagement strategies.
 
 
 This is a dynamic, operations-focused role ideal for marketing professionals who want to apply their creativity, analytical skills, and digital expertise in an innovation-driven, education and technology environment.
 
 
 Experienced candidates and motivated marketing professionals are encouraged to apply.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Plan, execute, and optimize digital marketing campaigns across platforms (Google, Meta, etc.)
 </li>
 <li>
 Manage and grow the organizations social media presence and engagement.
 </li>
 <li>
 Develop creative content for ads, posts, email campaigns, and website updates.
 </li>
 <li>
 Monitor campaign performance using analytics tools and prepare performance reports.
 </li>
 <li>
 Support SEO and website traffic improvement strategies.
 </li>
 <li>
 Collaborate with design, admissions, and leadership teams to align marketing goals.
 </li>
 <li>
 Utilize AI-powered tools to streamline marketing workflows and improve campaign efficiency.
 
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Proven experience in digital marketing, social media marketing, or performance advertising
 </li>
 <li>
 Prior experience working with educational institutes, colleges, universities, or training organizations is highly preferred
 </li>
 <li>
 Strong understanding of marketing trends, audience targeting, and brand positioning
 </li>
 <li>
 Excellent communication, organizational, and creative thinking skills
 </li>
 <li>
 High attention to detail with the ability to manage multiple campaigns effectively
 
 
 
 </li>
 </ul>
 
 Preferred Qualifications:
 
 
 
 <ul>
 <li>
 Bachelors degree in Marketing, Business, Communications, or a related field
 </li>
 <li>
 Experience with tools such as Google Analytics, Meta Ads Manager, Canva, HubSpot, or similar platforms
 </li>
 <li>
 Knowledge of SEO, email marketing, and content strategy
 </li>
 <li>
 Ability to work independently in a fast-paced, technology-enabled environment
 
 
 
 </li>
 </ul>
 
 Why Join Alliant College of Professional Studies?
 
 
 
 <ul>
 <li>
 Work in an innovation-driven culture focused on creativity, ownership, and impact
 </li>
 <li>
 Gain exposure to cutting-edge AI tools enhancing productivity and marketing performance
 </li>
 <li>
 Collaborate with a supportive team in a flat, mentorship-focused structure
 </li>
 <li>
 Opportunity to grow professionally in an expanding education and technology organization
 </li>
 <li>
 Be part of a mission-driven institution shaping the future of professional education.
 
 
 
 </li>
 </ul>
 
 Apply Now
 
 
 
 Join
 
 Alliant College of Professional Studies
 
 and become part of a team transforming education through technology, innovation, and digital outreach.
</div>

Digital Marketing Specialist - Orange Tree Systems

Ezify SMC Private Limited

Job Description:As a Shopify Ads Specialist, you'll be responsible for planning, executing, and optimizing advertising campaigns that drive traffic, conversions, and ROI on our Shopify store. You should be analytical, creative, and have a strong understanding of e-commerce marketing funnels.Key Responsibilities:<ul><li>Develop and manage paid ad campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, Pinterest, and other platforms.</li><li>Analyze ad performance and adjust strategies for optimal ROI and ROAS.</li><li>Create compelling ad copy and collaborate with designers on creatives.</li><li>Track KPIs and prepare regular performance reports.</li><li>Conduct A/B testing on ad creatives, targeting, and landing pages.</li><li>Implement retargeting and lookalike strategies.</li><li>Collaborate with the content, SEO, and email marketing teams to align marketing efforts.</li><li>Stay current on digital marketing and Shopify trends.</li></ul>Qualifications:<ul><li>2+ years of hands-on experience managing e-commerce ad campaigns.</li><li>Proven success running paid ads for Shopify stores.</li><li>Strong knowledge of Meta Business Suite, Google Ads, and analytics tools.</li><li>Experience with Klaviyo, Google Analytics, and heatmap tools (e.g., Hotjar) is a plus.</li><li>Proficiency in interpreting performance data and adjusting strategies accordingly.</li><li>Excellent communication, project management, and organizational skills.</li></ul>Preferred:<ul><li>Shopify certification (optional)</li><li>Experience in conversion rate optimization (CRO)</li><li>Strong copywriting skills</li><li>Creative thinking and problem-solving abilities</li></ul>Why Join Us?<ul><li>Competitive salary &amp; performance bonuses</li><li>Opportunity to grow with a dynamic and innovative team</li><li>Access to marketing tools and budget for testing</li><li>Creative freedom and autonomy</li></ul>Job Type: Full-timePay: Rs120,000.00 - Rs150,000.00 per monthWork Location: In person

Shopify Ads Specialist

Dawnsol

Job Title: Digital Marketer (Paid Ads, Lead Generation &amp; Branding &ndash; USA Market)Job Type: Full-Time Location: Johar Town, E Block, Lahore Experience Level: 2&ndash;3 Years (Preferred)Job Description:We are looking for a Digital Marketer who understands not only paid advertising and lead generation, but also branding as a core part of marketing strategy. You will work with our USA-based client portfolio, ensuring campaigns are performance-driven while staying consistent with each brand&rsquo;s voice, positioning, and visual identity.SEO responsibilities are handled separately.Key Responsibilities:<ul><li>Plan, execute, and optimize paid advertising campaigns for US clients</li><li>Manage Google Ads (Search, Display, Performance Max, YouTube)</li><li>Manage Meta Ads (Facebook &amp; Instagram)</li><li>Run LinkedIn Ads (primarily for B2B clients)</li><li>Manage TikTok Ads where relevant</li><li>Ensure all ad creatives and messaging align with brand guidelines</li><li>Contribute to brand positioning, messaging, and campaign concepts</li><li>Work with designers/content teams to maintain brand consistency</li><li>Monitor CPL, ROAS, engagement, and overall performance</li><li>Set up and manage conversion tracking (GA4, Google Tag Manager, pixels)</li><li>Optimize landing pages for conversions while maintaining brand integrity</li><li>Perform A/B testing on creatives, messaging, and audiences</li><li>Prepare weekly and monthly performance reports</li></ul>Platforms &amp; Tools We Use:<ul><li>Google Ads &amp; Google Analytics (GA4)</li><li>Meta Ads Manager (Facebook &amp; Instagram)</li><li>LinkedIn Campaign Manager</li><li>TikTok Ads Manager</li><li>Google Tag Manager</li><li>CRM tools (HubSpot, GoHighLevel, or similar)</li></ul>Requirements:<ul><li>Proven experience running paid marketing campaigns for the USA market</li><li>Strong understanding of branding, messaging, and customer perception</li><li>Ability to align performance marketing with long-term brand goals</li><li>Experience with lead generation and conversion tracking</li><li>Strong analytical and decision-making skills</li><li>Good English communication skills (written &amp; verbal)</li><li>Ability to work independently in a remote environment</li></ul>Nice to Have:<ul><li>Experience working with US agencies or international clients</li><li>Brand campaign or multi-channel campaign experience</li><li>Funnel strategy and customer journey knowledge</li><li>Experience marketing service-based or B2B businesses</li></ul>What We Offer:<ul><li>Competitive pay based on experience</li><li>Long-term growth and learning opportunities</li><li>Exposure to multiple US industries and brands</li><li>Collaborative and performance-focused environment</li></ul>How to Apply: Apply with your updated resume. If available, please include examples of ad campaigns or branding-focused marketing work.Job Type: Full-timePay: Rs60,000.00 - Rs80,000.00 per monthWork Location: In person

Digital Marketer (Paid Ads, Lead Generation & Branding – USA Market)

RK Med Pro

Job OverviewKS HRBC (SMC) Pvt. Ltd. is looking for a creative and performance-driven Digital Marketing Specialist to manage and enhance our online presence, generate quality leads, and strengthen our brand visibility in the HR, recruitment, and professional training sector.The ideal candidate should have strong expertise in social media marketing, paid campaigns, SEO, and lead generation strategies.Key Responsibilities<ul><li>Develop and execute digital marketing strategies</li><li>Manage social media platforms (Facebook, Instagram, LinkedIn, TikTok)</li><li>Run and optimize paid ads (Meta Ads, Google Ads)</li><li>Generate leads for HR services, recruitment, and professional courses</li><li>Manage website updates and SEO optimization</li><li>Create engaging content (posts, reels, ads copy)</li><li>Monitor analytics and prepare performance reports</li><li>Improve brand awareness and online engagement</li></ul>Required Skills &amp; Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or relevant field</li><li>Minimum 1&ndash;2 years of experience in digital marketing</li><li>Hands-on experience with Meta Ads &amp; Google Ads</li><li>Knowledge of SEO &amp; keyword research</li><li>Basic graphic design skills (Canva/Adobe preferred)</li><li>Strong content writing skills</li><li>Analytical mindset with performance tracking ability</li></ul>Job Type: Full-timePay: Rs60,000.00 - Rs150,000.00 per monthWork Location: In person

Digital Marketing Specialist

WBM PVT LTD

About WBMWBM is a growing and innovative brand committed to delivering high-quality products and exceptional customer experiences. We are expanding our digital presence and seeking a results-oriented SEO &amp; Digital Marketing Specialist to strengthen our online visibility, increase traffic, and drive revenue growth.Position OverviewThe SEO &amp; Digital Marketing Specialist at WBM will be responsible for planning, executing, and optimizing digital marketing strategies to enhance brand awareness, generate qualified leads, and improve online sales performance. The ideal candidate is analytical, creative, and performance-driven.Key ResponsibilitiesSearch Engine Optimization (SEO)<ul><li>Conduct in-depth keyword research using tools such as SEMrush, Ahrefs, and Google Keyword Planner</li><li>Optimize website structure, product pages, and content for on-page SEO</li><li>Perform technical SEO audits and implement improvements</li><li>Develop and execute backlink acquisition strategies</li><li>Monitor performance using Google Analytics and Google Search Console</li><li>Improve organic rankings and search visibility</li></ul>Paid Advertising &amp; Campaign Management<ul><li>Plan, launch, and optimize PPC campaigns via Google Ads and Meta Ads Manager</li><li>Manage paid search, display, and retargeting campaigns</li><li>Monitor budgets, CPC, CPA, and ROAS</li><li>Conduct A/B testing for ads and landing pages</li></ul>Social Media &amp; Content Marketing<ul><li>Develop and manage social media strategies across major platforms</li><li>Coordinate content creation including blogs, product descriptions, and promotional campaigns</li><li>Work with designers and content creators to ensure brand consistency</li><li>Improve engagement and brand awareness</li></ul>Analytics &amp; Reporting<ul><li>Prepare weekly and monthly performance reports</li><li>Track KPIs including organic traffic, conversion rates, and campaign ROI</li><li>Identify growth opportunities and recommend optimization strategies</li></ul>Required Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field</li><li>2&ndash;4 years of hands-on experience in SEO &amp; Digital Marketing</li><li>Strong understanding of technical and on-page SEO</li><li>Experience managing PPC campaigns</li><li>Proficiency in analytics and reporting tools</li><li>Strong communication and analytical skills</li></ul>Preferred Skills<ul><li>Experience with e-commerce platforms (Shopify, WooCommerce, etc.)</li><li>Knowledge of conversion rate optimization (CRO)</li><li>Basic understanding of HTML/CSS</li><li>Google Ads Certification</li></ul>Key Performance Indicators (KPIs)<ul><li>Growth in organic traffic</li><li>Increase in keyword rankings</li><li>Lead generation and sales growth</li><li>Improved conversion rates</li><li>Positive ROAS on paid campaigns</li></ul>Job Type: Full-timePay: Rs45,000.00 - Rs50,000.00 per monthWork Location: In person

SEO & Digital Marketing

X UP Brands

<div>XUP Brands is a dynamic and fast-growing company that manages a portfolio of e-commerce and Amazon FBA businesses. Our mission is to build on each brand&rsquo;s legacy, preserving their unique ethos while leveraging our digital marketing expertise to maximize growth and profitability.
Role Overview:
We are looking for a highly analytical and results-driven Amazon PPC Specialist to take ownership of our brands&rsquo; Amazon advertising strategies. The ideal candidate will have a deep understanding of Amazon PPC and a proven track record of developing and executing strategies to drive sales and profitability. This person will be accountable for managing advertising budgets, optimizing campaigns, and identifying new growth opportunities to scale our portfolio of brands.
Key Responsibilities:<ul>
<li>
Develop and Execute PPC Strategies: Create, implement, and manage comprehensive Amazon PPC strategies to increase sales, improve return on ad spend (ROAS), and maximize profitability for multiple brands.</li>
<li>Campaign Management: Manage all aspects of Amazon PPC campaigns, including keyword research, bid management, ad creation, and performance analysis.</li>
<li>Performance Analysis and Optimization: Regularly analyze campaign performance data to identify trends, insights, and areas for improvement. Implement changes to optimize campaigns for better visibility, conversion rates, and cost efficiency.</li>
<li>Budget Management: Take full ownership of advertising budgets, ensuring that spending is aligned with business goals and delivering the best possible ROI.</li>
<li>Competitive Research: Conduct competitive analysis to identify market trends, customer behavior, and competitor strategies. Use these insights to develop new PPC tactics and enhance existing campaigns.</li>
<li>Reporting and Insights: Generate regular reports on PPC performance, providing actionable insights and recommendations to stakeholders.</li>
<li>Cross-Functional Collaboration: Collaborate with marketing, sales, and product teams to align PPC strategies with overall business goals and brand positioning.</li>
<li>Stay Updated on Industry Trends: Keep up to date with the latest changes in Amazon's advertising platform, policies, and industry best practices to maintain a competitive edge.</li>
<li>Strategic Growth Planning: Identify new opportunities for growth, including new ad types, markets, and channels to expand brand visibility and revenue potential.</li>
</ul>
Requirements
Bachelor&rsquo;s degree in Marketing, Business, or a related field.<ul>
<li>
3-5 years of experience managing Amazon PPC campaigns, preferably in an agency or fast-paced e-commerce environment.</li>
<li>Proven track record of driving sales growth and improving profitability through effective PPC strategies.</li>
<li>Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.</li>
<li>Expertise in using Amazon Advertising tools, such as Amazon Seller Central, and third-party tools like Helium 10, Sale Insights, and Data Dive.</li>
<li>Excellent understanding of keyword research, bid optimization, and audience targeting strategies.</li>
<li>Highly organized, detail-oriented, and able to manage multiple projects simultaneously.</li>
<li>Strong communication skills, with the ability to present complex data and insights clearly to stakeholders.</li>
<li>Self-starter with a proactive approach and a strong sense of ownership and accountability.</li>
</ul>
Desired Skills and Competencies:<ul>
<li>
Advanced proficiency in Excel or Google Sheets for data analysis and reporting.</li>
<li>Experience with programmatic advertising, Amazon DSP, and display ad campaigns.</li>
<li>Familiarity with other e-commerce platforms (Walmart, eBay) is a plus.</li>
<li>Strong project management skills with the ability to work effectively across teams.</li>
<li>Creative problem-solver with a results-oriented mindset and the ability to adapt to changing market dynamics.</li>
</ul>
Benefits
What We Offer:<ul>
<li>
Competitive compensation in USD</li>
<li>10 local paid holidays and 10 paid days off.</li>
<li>Quarterly performance bonuses.</li>
<li>Annual Paid Trip</li>
<li>Opportunities for professional growth and development in a dynamic, high-growth environment.</li></ul></div>

Amazon PPC Specialist

IT Experts

We are seeking a results-driven SEO Expert &amp; Google Ads Specialist to manage and optimize our organic search performance and paid Google advertising campaigns. The ideal candidate should have strong analytical skills, hands-on experience, and a clear understanding of performance-based digital marketing.Key ResponsibilitiesSearch Engine Optimization (SEO)<ul><li>Conduct on-page, off-page, and technical SEO</li><li>Perform keyword research and competitor analysis</li><li>Optimize website structure, content, meta tags, and internal linking</li><li>Monitor website performance using Google Search Console &amp; Analytics</li><li>Identify and fix technical SEO issues (indexing, speed, mobile usability)</li><li>Build and manage ethical backlink strategies</li><li>Prepare monthly SEO performance reports</li></ul>Google Ads (PPC)<ul><li>Plan, create, and manage Google Ads campaigns</li><li>Search Ads</li><li>Display Ads</li><li>Remarketing campaigns</li><li>Conduct keyword research and write high-converting ad copies</li><li>Optimize campaigns for CTR, CPC, conversions, and ROAS</li><li>Manage budgets and bidding strategies</li><li>Setup and track conversion goals</li><li>Perform A/B testing on ads and landing pages</li><li>Generate detailed performance reports and insights</li></ul>Required Skills &amp; Qualifications<ul><li>Experience: Minimum 2&ndash;5 years in SEO &amp; Google Ads</li><li>Proven track record of ranking keywords and generating leads</li><li>Strong knowledge of:</li><li>Google Ads platform</li><li>Google Analytics</li><li>Google Search Console</li><li>Keyword research tools (Ahrefs, SEMrush, or similar)</li><li>Understanding of:</li><li>Search engine algorithms</li><li>Conversion rate optimization (CRO)</li><li>Landing page optimization</li><li>Ability to analyze data and make performance-driven decisions</li></ul>Preferred Skills<ul><li>Google Ads Certification</li><li>Experience with service-based or international clients</li><li>Basic understanding of Meta Ads</li><li>Experience in local SEO and international SEO</li><li>Familiarity with WordPress SEO</li></ul>Job Type<ul><li>Full-time</li></ul>Location<ul><li>Office-based</li></ul>Salary<ul><li>Competitive and based on experience and performance</li></ul>Selection Process<ul><li>CV &amp; portfolio review</li><li>Case study or practical task (if required)</li><li>Technical interview</li></ul>INTRESTED CANDIDATES Send CV/ Resume AT info@itexpertsofficial.comJob Type: Full-timePay: From Rs30,000.00 per monthWork Location: In person

SEO Expert / Google Ads Specialist

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