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digital marketing analyst

ibex. Pakistan

<div>
 We are looking for a detail-oriented
 <strong>
  Marketing SEO Analyst
 </strong>
 to join our team. The ideal candidate will be responsible for optimizing website content, conducting keyword research, analyzing SEO performance, and implementing strategies to improve search engine rankings. You will work closely with the marketing team to drive organic traffic and enhance online visibility.
 <br/>
 <br/>
 <strong>
  Qualifications
  <br/>
  <br/>
 </strong>
 Minimum Bachleors
 <br/>
 <br/>
 <strong>
  Responsibilities
  <br/>
  <br/>
 </strong>
 Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
 <br/>
 <br/>
 <ul>
  <li>
   Conduct keyword research using various tools (like Keyword Planner,SEM Rush and Moz)
  </li>
  <li>
   Track important SEO metrics including organic traffic, conversion rates and time spent on page
  </li>
  <li>
   Update older content and add effective calls to action (CTAs) to improve user engagement. Report on performance metrics comparing them to our SEO goals and benchmarking data
  </li>
  <li>
   Optimize pages for mobile
  </li>
  <li>
   Implement link building strategies and manage backlinks to build online authority
  </li>
  <li>
   Follow SEO trends and stay up-to-date with new tools and practices
  </li>
  <li>
   Work experience as an SEO Analyst or similar digital marketing role and Expertise in Google Analytics
  </li>
  <li>
   Familiarity with keyword research and management tool
  </li>
  <li>
   Understanding of ranking factors and search engine optimization practices
  </li>
  <li>
   Strong analytical skills
  </li>
  <li>
   Strong understanding of good and white hat backlinks practices
  </li>
  <li>
   Build high-quality and high-authority backlinks
  </li>
  <li>
   Create weekly and monthly reports
  </li>
 </ul>
</div>


Digital Marketing Analyst

NETSOL Technologies Inc.

<div>
 <p>
  <strong>
   About NetSol Technologies
  </strong>
 </p>
 <p>
  NetSol Technologies (NASDAQ: NTWK) is a global leader in providing IT solutions to the asset finance and leasing industry. With over 40 years of experience and operations spanning 4 continents, we deliver cutting-edge solutions and consultancy services to Fortune 500 companies and blue-chip organizations worldwide. Our commitment to innovation and excellence has made us the trusted partner for over 200 clients globally, managing over $200B in assets.
 </p>
 <p>
  <strong>
   Position Overview
  </strong>
 </p>
 <p>
  We are seeking a data-driven Marketing Data Analyst to join our growing team. This role focuses on analyzing data from web and marketing platforms to drive strategic decisions across content, user experience, and campaign optimization. The ideal candidate will transform complex data into actionable insights that enhance our digital presence and marketing effectiveness.
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <p>
  <strong>
   Analytics &amp; Insights
  </strong>
 </p>
 <ul>
  <li>
   Track and analyze user behavior across digital touchpoints using Google Analytics, Hotjar, and other analytics platforms
  </li>
  <li>
   Analyze funnel performance and conversion paths to identify optimization opportunities
  </li>
  <li>
   Monitor and report on SEO performance and organic traffic trends
  </li>
  <li>
   Identify patterns, trends, and drop-off points in user journeys
  </li>
  <li>
   Generate actionable insights to inform content strategy, UX improvements, and campaign optimization
  </li>
 </ul>
 <p>
  <strong>
   Technical Implementation
  </strong>
 </p>
 <ul>
  <li>
   Manage and optimize tracking setup using Google Tag Manager (GTM)
  </li>
  <li>
   Ensure accurate data collection across all marketing channels
  </li>
  <li>
   Implement and maintain tracking for marketing campaigns and website events
  </li>
  <li>
   Connect website insights to CRM systems when applicable
  </li>
 </ul>
 <p>
  <strong>
   Reporting &amp; Collaboration
  </strong>
 </p>
 <ul>
  <li>
   Deliver regular insights and recommendations to content and growth teams
  </li>
  <li>
   Create comprehensive reports on marketing performance metrics
  </li>
  <li>
   Present complex data findings in clear, actionable formats
  </li>
  <li>
   Collaborate with cross-functional teams to implement data-driven improvements
  </li>
 </ul>
 <p>
  <strong>
   Data Governance
  </strong>
 </p>
 <ul>
  <li>
   Maintain data quality and integrity across all platforms
  </li>
  <li>
   Ensure GDPR compliance in all data collection and processing activities
  </li>
  <li>
   Manage first-party and third-party data integration
  </li>
  <li>
   Leverage intent data to enhance marketing strategies
  </li>
 </ul>
 <p>
  <strong>
   Required Qualifications
  </strong>
 </p>
 <p>
  <strong>
   Technical Skills
  </strong>
 </p>
 <ul>
  <li>
   3+ years of experience in marketing analytics or related field
  </li>
  <li>
   Expert proficiency in GA4
  </li>
  <li>
   Strong experience with Google Tag Manager (GTM) implementation and management
  </li>
  <li>
   Proficiency in Hotjar or similar user behavior analytics tools
  </li>
  <li>
   Understanding of SEO principles and organic traffic analysis
  </li>
  <li>
   Knowledge of GDPR compliance and data privacy regulations
  </li>
 </ul>
 <p>
  <strong>
   Analytical Skills
  </strong>
 </p>
 <ul>
  <li>
   Strong analytical mindset with ability to identify patterns and trends
  </li>
  <li>
   Experience with conversion rate optimization (CRO)
  </li>
  <li>
   Ability to translate complex data into actionable business recommendations
  </li>
  <li>
   Proficiency in data visualization and reporting tools
  </li>
 </ul>
 <p>
  <strong>
   Soft Skills
  </strong>
 </p>
 <ul>
  <li>
   Excellent communication skills with ability to present findings to non-technical stakeholders
  </li>
  <li>
   Strong problem-solving abilities and attention to detail
  </li>
  <li>
   Self-motivated with ability to manage multiple projects simultaneously
  </li>
  <li>
   Collaborative team player who can work effectively across departments
  </li>
 </ul>
 <p>
  <strong>
   Preferred Qualifications
  </strong>
 </p>
 <ul>
  <li>
   Experience with CRM platforms (HubSpot, Salesforce)
  </li>
  <li>
   Knowledge of SQL or other data query languages
  </li>
  <li>
   Experience with marketing attribution modeling
  </li>
  <li>
   Familiarity with A/B testing methodologies
  </li>
  <li>
   Understanding of the asset finance or fintech industry
  </li>
  <li>
   Experience with intent data platforms
  </li>
 </ul>
 <p>
  <strong>
   What We Offer
  </strong>
 </p>
 <ul>
  <li>
   Opportunity to work with a global technology leader
  </li>
  <li>
   Collaborative and innovative work environment
  </li>
  <li>
   Professional development and learning opportunities
  </li>
  <li>
   Exposure to cutting-edge marketing technologies
  </li>
  <li>
   Career growth within a rapidly expanding organization
  </li>
  <li>
   Competitive compensation and benefits package
  </li>
 </ul>
 <p>
 </p>
</div>


Marketing Data Analyst

CureMD

<div><div>Job Overview:</div><div></div><div>
The Associate Marketing Analyst at CureMD will support the product marketing team in driving growth initiatives and executing a variety of campaigns from start to finish. This role involves gathering and analyzing data, identifying trends, creating high quality content and assisting in performance reporting across multiple channels. This position offers hands-on experience with a wide range of marketing activities, providing exposure to the full marketing process, including content strategy, development, execution, optimization, and measurement.</div><div></div><div>
Job Responsibilities:</div><ul><li><div>
Conduct thorough market and competitor research to identify industry trends, customer needs, and new opportunities.</div></li><li><div>
Assist in synthesizing research into clear, actionable insights for internal teams and leadership.</div></li><li><div>
Contribute to the development of strategic content, including campaign messaging, creative briefs, landing pages, blog outlines, taglines, and other written materials.</div></li><li><div>
Support the preparation of performance reports for management, providing actionable insights to optimize marketing efforts.</div></li><li><div>
Help design and support testing and optimization initiatives under the guidance of senior team members.</div></li><li><div>
Collaborate with cross-functional teams to ensure marketing activities align with broader organizational goals.</div></li><li><div>
Monitor key performance indicators (KPIs) across various channels, identify areas for improvement, and recommend data-driven strategies to enhance outcomes.</div></li><li><div>
Ensure every piece of content and research output is high-quality, accurate, and meticulously reviewed.</div></li><li><div>
Explore and experiment with AI tools and prompt engineering to support content development, data synthesis, and insight generation.</div></li></ul><div></div><div>
Qualifications:</div><ul><li><div>
Bachelor&rsquo;s degree in Marketing, Analytics, or a related field.</div></li><li><div>
0-2 years of experience in digital marketing or analytics.</div></li><li><div>
Basic knowledge of digital marketing platforms and tools (e.g., Google Analytics).</div></li><li><div>
Strong analytical skills, creative storytelling ability and strong interest in product marketing</div></li></ul><div></div><div>
Compensation and Benefits:</div><div></div><div>
   Financial:</div><ul><li><div>
Competitive salary and bi-annual bonus.</div></li><li><div>
Fast track and uncapped career growth for high performers.</div></li><li><div>
Company-sponsored vehicle financing (car and bike).</div></li><li><div>
Interest-free loans.</div></li><li><div>
Provident Fund: CureMD matches up to 8% of your base salary.</div></li></ul><div></div><div>
   Health and Wellness:</div><ul><li><div>
In-house clinic with a team of certified male and female doctors with 24/7 telemedicine service.</div></li><li><div>
Hospital treatment monitoring by company doctors.</div></li><li><div>
Comprehensive health coverage for your immediate family (outpatient, inpatient, maternity and parents' inpatient).</div></li><li><div>
Exclusive health benefits and discounts at top class clinics and labs.</div></li></ul><div></div><div>
     Supportive Workplace:</div><ul><li><div>
Pick-up and drop-off services for female employees.</div></li><li><div>
In-house daycare facility.</div></li><li><div>
In-house gym and recreational area to unwind.</div></li></ul><div></div><div>
   Continued Learning:</div><ul><li><div>
Company-sponsored trainings, workshops, development programs and retreats.</div></li><li><div>
Paid specialized trainings/certifications.</div></li></ul><div></div><div>
The Difference You&rsquo;ll Make:<br>
<br>
At CureMD, every role, whether senior or junior, plays a pivotal part in transforming healthcare. By joining our innovative team, you&rsquo;ll contribute to groundbreaking technology that directly impacts patient care, enhances healthcare efficiency, and saves lives globally. Your skills and passion will drive meaningful change, helping us deliver solutions that support healthcare professionals in critical, real-time settings. Together, we&rsquo;re not just advancing technology &mdash; we&rsquo;re making a tangible difference in people&rsquo;s lives. Together, let&rsquo;s save lives.</div></div><div></div>

Associate Marketing Analyst

Sky Host

<p>We are seeking a highly skilled and data-driven SEO and Digital Marketing Specialist to join our team. The Digital Marketing Specialist will be responsible for developing, implementing, and optimizing online marketing campaigns across various digital channels. The ideal candidate has a deep understanding of digital marketing strategies, is proficient in using digital tools and platforms, and is passionate about driving measurable results.</p><p><b>Key Responsibilities</b></p><p>On-Page SEO:</p><p>Conduct comprehensive keyword research and analysis</p><p>Optimize website content, meta tags, headers, and URL structures</p><p>- Improve internal linking architecture</p><p>- Optimize product pages and category structures</p><p>- Enhance content quality and relevance</p><p>- Implement schema markup and structured data</p><p>Off-Page SEO:</p><p>- Develop and execute link-building strategies</p><p>- Build high-quality, authoritative backlinks</p><p>- Manage online reputation and brand mentions</p><p>- Conduct competitor backlink analysis</p><p>- Develop relationships with relevant industry websites</p><p>- Implement local SEO strategies</p><p>Technical SEO:</p><p>- Conduct comprehensive technical SEO audits</p><p>- Improve site speed and Core Web Vitals</p><p>- Ensure mobile optimization and responsiveness</p><p>- Fix crawl errors and indexation issues</p><p>- Implement and maintain XML sitemaps and robots.txt</p><p>- Monitor and resolve duplicate content issues</p><p>- Manage website migration and redirects when needed</p><p>- Optimize site architecture and URL structure</p><p>Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)</p><p>Manage the creation of relevant and engaging digital content for publishing onto various digital platforms</p><p>Set up conversion, pixel, and event tracking on the website and across various digital platforms</p><p>Conduct research on market trends, brand&rsquo;s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions</p><p>Analyze digital marketing analytics reports and share insights with the team to develop optimization plans</p><p>Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team</p><p>Job Type: Full-time</p><p>Pay: Rs60,000.00 - Rs100,000.00 per month</p><p>Work Location: In person</p>

SEO and Digital Marketing Expert - Job in Lahore

beyond technologies

<p><b>Key Responsibilities:</b></p><ul><li>Plan, execute, and optimize paid campaigns across platforms (Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, etc.).</li><li>Monitor KPIs such as CTR, CPC, CPA, ROAS, and conversion rates.</li><li>Conduct market research and audience analysis to identify opportunities.</li><li>Collaborate with the creative team to develop compelling ad content and visuals.</li><li>Manage ad budgets effectively, ensuring maximum return on investment.</li><li>Track, report, and analyze campaign performance, providing insights and recommendations.</li><li>Stay updated with the latest trends and best practices in digital marketing and paid media.</li></ul><p><b>Requirements:</b></p><ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li><li>1&ndash;2 years of proven experience in digital marketing and paid media buying.</li><li>Hands-on experience with Google Ads, Facebook Business Manager, and other ad platforms.</li><li>Strong analytical and reporting skills.</li><li>Knowledge of SEO, content marketing, and social media management is a plus.</li><li>Excellent communication, time management, and problem-solving skills.</li></ul><p>Job Type: Full-time</p><p>Pay: Rs70,000.00 - Rs75,000.00 per month</p><p>Work Location: In person</p>

Marketing Manager

My Digital People

<p>Job Description:</p><ul><li>Extract and compile daily bulk leads.</li><li>Use tools like <b>Apollo, ZoomInfo, Skrapp, LinkedIn</b>, and <b>Google</b> to find verified and targeted contact data.</li><li>Organize leads in <b>Excel/Google Sheets or CRM</b> with full details (Name, Role, Email, Phone, Clinic Name, Website)</li><li>Ensure <b>data accuracy, relevance, and zero duplication</b></li><li>Meet daily/weekly lead generation targets consistently.</li><li>Collaborate with the <b>sales &amp; marketing teams</b> to support outreach campaigns.</li><li>Stay updated on <b>trends</b> to refine lead strategies</li><li>Maintain clean and segmented data for <b>email &amp; cold-calling campaigns</b></li><li>Analyze and improve lead quality and conversion rates</li></ul><p>Requirement:</p><ul><li>Bachelor&rsquo;s degree in Computer Science, Data Science, or a related field.</li><li>2 years experience in a web scraping or data extraction role.</li><li>Strong grip on <b>Apollo, ZoomInfo, Skrapp, LinkedIn</b>, <b>Excel </b>and <b>Google</b></li><li>Excellent problem-solving and analytical abilities.</li><li>Self-motivated with the ability to work independently and within a team.</li><li>High attention to detail and commitment to data accuracy.</li><li>Strong communication and interpersonal skills.</li></ul><p>Job Type: Full-time</p><p>Pay: Rs40,000.00 - Rs60,000.00 per month</p><p>Work Location: In person</p>

Data Analyst - Email Marketing

Brandix Soft

<p><b>Brandix Soft (Pvt.) Ltd.</b> is a dynamic and growing digital solutions provider. We specialize in delivering high-impact projects for our international B2B clientele across the UK, US, and Canada. Our service portfolio encompasses Software Development, Web Development, Digital Marketing (Google Ads, SEO, GMB), Graphic Design, and Content Writing.</p><p><b>Position Summary:</b><br/>We are seeking an experienced and highly motivated <b>Project Manager</b> to be the central hub of coordination between our Sales and IT departments. The ideal candidate will be the driving force behind taking client projects from conception to completion, ensuring they are delivered on time, within scope, and under budget. You will be the primary point of contact for our international clients, leading your technical team with confidence and expertise.</p><p><b>Key Responsibilities:</b></p><ul><li><b>End-to-End Project Management:</b> Take full ownership of multiple projects from initiation and planning through execution, monitoring, and successful closure.</li><li><b>Client Engagement &amp; Communication:</b> Serve as the primary project management contact for international B2B clients. Confidently manage client expectations, provide regular updates, and handle communications independently.</li><li><b>Stakeholder Coordination:</b> Act as the crucial link between the Sales team (Closers), upper management, and the technical/creative teams (development, marketing, design), ensuring clear communication and alignment.</li><li><b>Project Planning &amp; Execution:</b> Develop, implement, and maintain comprehensive project plans, including scope definition, resource allocation, timelines, and budgets.</li><li><b>Team Leadership:</b> Lead, motivate, and coordinate the technical team to achieve project milestones and deliverables efficiently.</li><li><b>Risk &amp; Budget Management:</b> Proactively identify potential risks and implement mitigation strategies. Manage project budgets effectively to ensure profitability.</li><li><b>Process Improvement:</b> Continuously evaluate and improve project management processes and methodologies across the software development life cycle (SDLC).</li></ul><p><b>Required Qualifications &amp; Experience:</b></p><ul><li><b>Education:</b> A Bachelor's degree in Computer Science (BCS) is <b>compulsory</b>. A Master's degree is preferred.</li><li><b>Project Management Experience:</b> A minimum of <b>2 years of experience</b> in the <b>same or a very similar project management role</b>, within a <b>software house or a call center/BPO environment</b> is <b>essential</b>.</li><li><b>Technical Background:</b> A minimum of <b>2 years of experience</b> as an <b>Analyst or Developer</b> is <b>compulsory</b>. Must have a sound understanding of the entire software development life cycle (SDLC).</li><li><b>Client-Facing Skills:</b> Proven experience independently managing and communicating with international clients, preferably from the UK, US, or Canadian regions.</li><li><b>Communication Skills:</b> Exceptional verbal and written English communication skills, with the confidence and professionalism to interact with clients and upper management.</li></ul><p><b>The Ideal Candidate Will Be:</b></p><ul><li><b>Detail-Oriented:</b> Meticulous in planning, documentation, and monitoring project progress.</li><li><b>An Excellent Time Manager:</b> Possesses superb organizational and time management skills to juggle multiple projects and deadlines effectively.</li><li><b>A Proactive Leader:</b> A self-starter who takes initiative, anticipates needs, and leads the team to success.</li><li><b>Budget-Conscious:</b> Has a strong sense of budgetary planning and financial accountability.</li></ul><p><b>Share your CV's</b><br/>via Email at: hrsales@brandixsoft.com<br/>via WhatsApp at: 0325-5599973</p><p>Office Address: Al Hafeez Shopping Mall, Main Boulevard, Gulberg III, Lahore</p><p>Job Type: Full-time</p><p>Pay: Rs90,000.00 - Rs120,000.00 per month</p><p>Experience:</p><ul><li>digital marketing/SEO/Development project management: 1 year (Required)</li></ul><p>Language:</p><ul><li>english fluently? (Required)</li></ul><p>Location:</p><ul><li>Lahore (Required)</li></ul><p>Work Location: In person</p>

Project Manager (Digital Marketing Agency/Software House)

Explore 924+ Digital marketing analyst in Lahore this November. Find roles across top companies and apply now to boost your career.