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digital marketing analyst

ibex. Pakistan

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 We are looking for a detail-oriented
 
 Marketing SEO Analyst
 
 to join our team. The ideal candidate will be responsible for optimizing website content, conducting keyword research, analyzing SEO performance, and implementing strategies to improve search engine rankings. You will work closely with the marketing team to drive organic traffic and enhance online visibility.
 
 
 
 Qualifications
 
 
 
 Minimum Bachleors
 
 
 
 Responsibilities
 
 
 
 Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
 
 
 <ul>
 <li>
 Conduct keyword research using various tools (like Keyword Planner,SEM Rush and Moz)
 </li>
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 Track important SEO metrics including organic traffic, conversion rates and time spent on page
 </li>
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 Update older content and add effective calls to action (CTAs) to improve user engagement. Report on performance metrics comparing them to our SEO goals and benchmarking data
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 Optimize pages for mobile
 </li>
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 Implement link building strategies and manage backlinks to build online authority
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 Follow SEO trends and stay up-to-date with new tools and practices
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 Work experience as an SEO Analyst or similar digital marketing role and Expertise in Google Analytics
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 Familiarity with keyword research and management tool
 </li>
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 Understanding of ranking factors and search engine optimization practices
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 Strong analytical skills
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 Strong understanding of good and white hat backlinks practices
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 Build high-quality and high-authority backlinks
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 Create weekly and monthly reports
 </li>
 </ul>
</div>

Digital Marketing Analyst

Zeetech (Pvt) Ltd

We are looking for a Performance Marketing Data Analyst focused on Facebook campaigns and landing page performance.Responsibilities<ul><li>Analyze Meta/Facebook campaign data (CPC, CTR, CPL, CPA).</li><li>Monitor funnel performance from ad click &rarr; landing page &rarr; conversion.</li><li>Identify drop-off points and optimization opportunities.</li><li>Build quick reports and insights for the marketing team.</li><li>A/B test landing pages and creatives to improve conversion rates.</li></ul>Requirements<ul><li>Experience analyzing Facebook Ads performance.</li><li>Strong skills in Excel/Sheets (formulas, pivot tables).</li><li>Ability to interpret data and provide clear, actionable insights.</li><li>Understanding of landing page metrics and user behavior.</li></ul>Nice to Have<ul><li>Basic knowledge of Google Analytics, GTM, heatmaps (Hotjar), or similar tools.</li></ul>Job Type: Full-timeWork Location: In person

Performance Marketing Data Analyst

Tossdown Technologies Pvt Ltd

About Us tossdown is a SaaS company offering e-commerce and digital marketing solutions tailored to the food industry. We work with food businesses to build e-commerce websites, mobile apps, and deliver impactful digital marketing strategies. Our mission is to help food brands grow by enhancing their online presence and driving sales growth.Job Description<ul><li>Analyze historical digital performance across traffic, acquisition, engagement, conversions, and revenue metrics.</li><li>Identify trends, seasonality, and performance patterns across channels, campaigns, pages, and creatives.</li><li>Conduct competitor and market research to understand digital activity, content direction, and positioning.</li><li>Track content formats, platform trends, cultural moments, and engagement signals relevant to the brand.</li><li>Document insights, gaps, and opportunity areas to support research, strategy, and content planning.</li><li>Maintain and update the Research Template with all findings, data inputs, and observations.</li><li>Collect, connect, and maintain access to all required data sources including website analytics, ad platforms, social insights, and sales or POS systems.</li><li>Validate data accuracy, tracking setup, and reporting date ranges to ensure reliable analysis.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Business, Marketing, Data Analytics, Statistics, or a related field.</li><li>Minimum 1 year of experience in data analysis, research, digital marketing, or performance analysis.</li><li>Strong understanding of website analytics, ad platforms, and social media insights.</li><li>Ability to analyze quantitative and qualitative data to extract meaningful insights.</li><li>Experience creating structured reports, summaries, or research documentation.</li><li>Strong attention to detail and ability to validate data accuracy.</li></ul>Job Type: Full-timePay: Rs65,000.00 - Rs75,000.00 per monthWork Location: In person

Research Analyst

Systems Limited

<div>
 
 
 Location
 
 :
 
 
 Lahore, Islamabad, Karachi
 
 
 
 
 
 
 ESSENTIAL EXPERIENCE, SKILLS, AND KNOWLEDGE
 
 
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 1&ndash;2 years of experience in SEO analytics, performance reporting, or digital marketing data analysis
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 Strong analytical and problem-solving skills with attention to detail
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 Familiarity with SEO concepts, ranking factors, and search engine algorithms
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 Understanding of key SEO metrics and KPIs
 </li>
 </ul>
 
 
 
 
 
 TECHNICAL / FUNCTIONAL / LEADERSHIP SKILLS REQUIRED
 
 
 <ul>
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 Proficiency in analytics tools such as Google Analytics (GA/GA4), Google Search Console, SEMrush, Ahrefs, or similar
 </li>
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 Strong Excel / Google Sheets and data visualization skills (e.g. Looker Studio, Power BI)
 </li>
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 Basic understanding of HTML, website structure, and SEO tracking implementations is a plus
 </li>
 </ul>
 
 
 
 
 
 EDUCATION / QUALIFICATIONS / CERTIFICATIONS REQUIRED
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in marketing, Statistics, Business Analytics, or related field
 </li>
 <li>
 SEO or Analytics certifications (Google Analytics, SEMrush Academy, etc.) preferred
 </li>
 </ul>
 
 
 
 
 
 PRINCIPAL ACCOUNTABILITIES:
 
 
 <ul>
 <li>
 Gather, process, and analyze SEO data from multiple sources (e.g. GA/GA4, SEMrush, Google Search Console, Screaming Frog, Data Studio, etc.)
 </li>
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 Track, measure, and report on organic traffic, keyword rankings, backlinks, and other SEO KPIs
 </li>
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 Develop and maintain regular performance dashboards and reporting templates for global stakeholders
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 Identify trends, anomalies, and opportunities in search performance data
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 Support SEO audits through data extraction and quantitative analysis
 </li>
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 Conduct competitor benchmarking and share insights on market visibility and performance
 </li>
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 Provide data-driven recommendations to support strategy optimization and business goals
 </li>
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 Ensure data accuracy, consistency, and integrity across reporting platforms
 </li>
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 Collaborate with the SEO Ops Executive to translate analytical findings into actionable
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 improvement areas
 </li>
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 Maintain awareness of new SEO tools, metrics, and analytics best practices
 </li>
 </ul>
</div>

SEO Analyst

apexgroup

Job Title: Marketing &amp; Research Analyst InternEmployment Type: Internship (3&ndash;6 Months)Work Location: Onsite, Gulberg III LahoreJob Description:The Marketing &amp; Research Analyst Intern will support the marketing and strategy team by conducting market research, analyzing data, and generating actionable insights. This role is ideal for individuals who are eager to build hands-on experience in research, analytics, and marketing performance evaluation in a professional business environment.Key Responsibilities:<ul><li>Conduct market research to analyze industry trends, customer behavior, and competitors.</li><li>Collect and organize data from online and offline research sources.</li><li>Prepare analytical reports, presentations, and insight summaries.</li><li>Support the marketing team in content analysis, social media insights, and audience engagement.</li><li>Coordinate with internal departments for research inputs.</li><li>Maintain structured research documentation and reports.</li><li>Submit weekly progress updates to the reporting manager.</li></ul>Qualifications &amp; Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, or related field (or final-year students).</li><li>Strong analytical, research, and reporting skills.</li><li>Good command of MS Excel, PowerPoint &amp; Google Workspace.</li><li>Basic understanding of digital marketing metrics is a plus.</li><li>Strong communication and presentation skills.</li><li>Eagerness to learn with a professional attitude.</li></ul>Compensation &amp; Benefits:<ul><li>Internship completion certificate.</li><li>Professional learning environment.</li><li>Hands-on experience in market analysis &amp; business strategy.</li><li>Growth opportunity based on performance.</li></ul>Job Type: Full-timeAbility to commute/relocate:<ul><li>Lahore: Reliably commute or planning to relocate before starting work (Required)</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Work Location: In person

Marketing & Research Analyst Intern

Mindbotix Game studio

We&rsquo;re Hiring: Social Media Analyst / Manager<ul><li>Are you someone who can turn scrolls into followers and followers into fans?</li><li>At Rankistan, we&rsquo;re looking for a social media wizard who loves:</li><li>Watching trending seasons, animations &amp; Netflix shows (yes, your binge-watching counts as research</li><li>Creating impact through influencer E-Commerce Marketing</li><li>Expert in social media handling, analytics &amp; insights</li><li>Creative content creation that sparks engagement</li></ul>What you&rsquo;ll do:Develop fun, trendy, and data-driven strategies.Collaborate with influencers &amp; creators.Analyze numbers (reach, impressions, conversions) and turn them into actions.Stay ahead with memes, reels &amp; cultural trends.Who you are:Obsessed with Instagram, TikTok, YouTube, LinkedIn &amp; more.Creative, analytical, and up-to-date with digital trends.Can balance binge-watching Netflix &amp; brainstorming killer campaigns.Perks:Work with a creative &amp; fun team.Your ideas won&rsquo;t just be heard&mdash;they&rsquo;ll go viral.Competitive salary + performance perks.Interested Candidates Please share your resume at Whatsapp 0329-4370622 Location:Address:https: //share.google/JU5myp8JbsOCqdQPOSoftech Plaza,Plot#131/1-A/M ,Quaid-e-Azam, Industrial Estate,kot Lakhpat, LahoreJob Type: Full-timePay: Rs100,000.00 - Rs150,000.00 per monthWork Location: In person

Social Media Manager |E-Commerce

ACE Money Transfer

<div>
 
 About Us:
 
 
 
 We are a dynamic and fast-growing financial technology group headquartered in Manchester, United Kingdom, with an established presence across the UK, Europe, Canada, Australia, Pakistan, and Bangladesh. Our group, encompassing ACE Money Transfer and ACE Union, operates across two regulated verticals: Electronic Money Services (EMI) and Cross-Border Remittances.
 
 
 Through our digital platforms, including mobile apps, web portals, and APIs, we deliver a comprehensive range of regulated financial services. These include digital payments, e-wallets, electronic money issuance, prepaid cards, mobile top-ups, bill payments, and international money transfers, designed to serve both individual and business customers in over 100 countries. By leveraging cutting-edge technologies such as AI for fraud detection, automation for seamless transactions, and partnerships with global leaders like Mastercard, we provide secure, user-friendly, and accessible financial solutions that adapt to the evolving needs of a global customer base.
 
 
 As we scale our EMI and remittance operations amid 2025's fintech landscape&mdash;marked by real-time payments, embedded finance, blockchain integration, and sustainability initiatives&mdash;we are building a leadership team to drive innovation, regulatory compliance, and excellence across our dual-regulated ecosystem.
 
 
 
 Position Summary
 
 
 
 We are looking for a Product Analyst to support the enhancement of ACE&rsquo;s digital money transfer products by working closely with cross-functional teams, conducting user journey audits, and analysing user behaviour to identify improvement opportunities. The role involves testing new app and website releases, documenting product requirements, maintaining detailed product specifications, and assisting with incident logging and escalation. The Product Analyst will collaborate with internal teams to address user challenges, perform structured product research, benchmark industry standards, and provide insight-driven recommendations that contribute to optimisation, innovation, and roadmap planning. This position requires strong analytical thinking, clear communication, and a customer-focused product mindset to help deliver seamless and reliable digital experiences.
 
 
 
 Key Responsibilities
 
 
 
 
 Cross-Functional Product Support
 
 
 
 <ul>
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 Support cross-functional teams in Product, Design, and Development to enhance money transfer experiences and services
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 Collaborate with UI/UX designers to improve user experience across ACE's app and website
 </li>
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 Participate in sprint planning and assist in coordinating tasks with technical teams
 
 
 </li>
 </ul>
 
 User Journey Audits and Testing
 
 
 
 <ul>
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 Perform monthly audits of the app and website by executing key use cases to ensure end-to-end reliability
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 Test new app versions and assigned tasks prior to release to validate performance, stability, and alignment with requirements
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 Provide clear testing notes, documented issues, and recommendations to the Product Specialist or Lead and IT teams
 
 
 </li>
 </ul>
 
 Data and Behaviour Analysis
 
 
 
 <ul>
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 Analyse user interactions, customer data, and journey behaviour to identify usability issues or performance bottlenecks and support optimisation initiatives
 </li>
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 Review funnels to identify drop-offs, friction points, and areas for improvement
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 Create user cohorts and segmented funnels to understand behavioural patterns
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 Interpret user behaviour data and contribute insights that support optimising onboarding, transfers, payments, and other key journeys
 
 
 </li>
 </ul>
 
 Documentation and Reporting
 
 
 
 <ul>
 <li>
 Assist in preparing scope documents, Product Requirement Documents (PRDs), Business Requirement Documents (BRDs), and other supporting documentation under the guidance of the Product Lead or Product Specialist
 </li>
 <li>
 Prepare, update, and maintain detailed use cases for all major product flows
 </li>
 <li>
 Support in maintaining product specification documents and the consolidated Product Book by updating flows, requirements, and changes as directed
 </li>
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 Document research findings or behavioural insights to support product decision-making
 
 
 </li>
 </ul>
 
 Incident Logging and Escalation
 
 
 
 <ul>
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 Attend to user escalations raised by CX or other frontline teams by performing an initial review and documenting issues
 </li>
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 Log and escalate product-related incidents promptly to the Product Specialist or Product Lead
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 Coordinate with IT and QA teams as needed and support the resolution process by providing clear context, replication steps, and validation
 
 
 </li>
 </ul>
 
 Collaboration and Coordination
 
 
 
 <ul>
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 Collaborate with Compliance, CX, Marketing, and other internal teams to gather feedback, understand user challenges, and support product initiatives
 </li>
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 Ensure accurate and structured communication of findings, testing outcomes, and analysis insights to Product Specialists and the Product Lead
 
 
 </li>
 </ul>
 
 Product Research, Insights, and Innovation
 
 
 
 <ul>
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 Conduct research on customer behaviour, market trends, and competitor offerings to support product improvement and strategic planning
 </li>
 <li>
 Perform exploratory data reviews to identify patterns, user needs, and friction points that inform product enhancements
 </li>
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 Benchmark ACE&rsquo;s mobile app and website against leading fintech and remittance platforms to identify innovation and UX improvement opportunities
 </li>
 <li>
 Generate insight-driven recommendations for enhancements, new features, and optimisation experiments
 </li>
 <li>
 Validate hypotheses through user feedback, usability testing, A/B tests, and funnel behaviour analysis
 </li>
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 Summarise key research findings and innovation opportunities for the Product Lead or Specialist to support roadmap decisions
 
 
 </li>
 </ul>
 
 Skills And Competencies
 
 
 
 <ul>
 <li>
 Analytical thinking: Ability to interpret data and user behaviour to support product decisions
 </li>
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 Communication: Comfort presenting ideas and findings to technical and non-technical colleagues
 </li>
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 Team Collaboration: Works well in a team environment and enjoys cross functional collaborations
 </li>
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 Problem Solving: Keen to investigate problems and suggest practical solutions.
 </li>
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 Product Mindset: Enthusiastic about improving customer experience through digital products
 </li>
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 Basic UI/UX Understanding: A general awareness of good design and user friendly digital journeys
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 Proficiency with Postman for API testing and validation
 </li>
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 Ability to write and execute SQL queries for data extraction and analysis
 
 
 </li>
 </ul>
 
 Basic Qualifications
 
 
 
 <ul>
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 Bachelor&rsquo;s degree in Business, Computer Science, Design, or a related field
 </li>
 <li>
 02 years of experience in a product, business analysis, or tech-related role
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 <li>
 Additional benefit for candidates with an interest or exposure to fintech, remittance, or digital payment systems
 
 
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 </ul>
 Powered by JazzHR
 
 
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Product Analyst

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