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OmalbyKomal

Job Description &ndash; Performance MarketerPosition: Performance Marketer Department: Marketing Industry: Women's Fashion &amp; Textile Clothing Reports To: Business Head / CEOJob SummaryThe Performance Marketer is responsible for planning, executing, optimising, and analyzing digital marketing campaigns to drive online sales, customer acquisition, and return on advertising spend (ROAS). This role focuses on data-driven marketing across paid digital channels, working closely with the creative, e-commerce, and brand teams to maximise campaign performance and achieve business growth.Key Responsibilities Performance Marketing<ul><li>Plan, launch, and optimize paid advertising campaigns across Meta (Facebook &amp; Instagram), Google Ads, TikTok, and other relevant platforms.</li><li>Manage campaign budgets to maximize ROI and achieve sales targets.</li><li>Monitor campaign performance and optimize targeting, creatives, and audience segmentation.</li><li>Conduct A/B testing on ad creatives, copy, landing pages, and campaign strategies.</li></ul>E-commerce Growth<ul><li>Drive website traffic, online conversions, and revenue growth.</li><li>Collaborate with the e-commerce team to improve conversion rates and customer experience.</li><li>Support promotional campaigns, seasonal launches, and sales events through targeted digital marketing.</li></ul>Analytics &amp; Reporting<ul><li>Track and analyze key performance metrics such as ROAS, CPA, CAC, CTR, CPC, conversion rate, and customer lifetime value.</li><li>Prepare weekly and monthly campaign performance reports with actionable insights.</li><li>Use analytics tools to evaluate campaign effectiveness and recommend improvements.</li></ul>Audience &amp; Customer Acquisition<ul><li>Build and manage customer audiences for prospecting, retargeting, and remarketing campaigns.</li><li>Develop strategies to improve customer acquisition, retention, and repeat purchases.</li><li>Optimize customer journeys across multiple digital touchpoints.</li></ul>Collaboration<ul><li>Work closely with the creative team to develop high-performing ad creatives, videos, and marketing content.</li><li>Coordinate with the brand, merchandising, and product teams to align campaigns with product launches and promotions.</li><li>Liaise with external agencies and platform representatives when required.</li></ul>Market Research<ul><li>Monitor competitor activities, digital trends, and emerging marketing technologies.</li><li>Stay updated on platform algorithm changes and digital marketing best practices.</li><li>Identify new growth opportunities and recommend innovative campaign strategies.</li></ul>Required Qualifications<ul><li>Bachelor's degree in Marketing, Business Administration, Digital Marketing, Media Sciences, or a related field.</li><li>2&ndash;4 years of experience in performance marketing, preferably within the fashion, retail, e-commerce, or consumer goods industry.</li></ul>Required Skills<ul><li>Strong hands-on experience with Meta Ads Manager and Google Ads.</li><li>Knowledge of TikTok Ads and other digital advertising platforms.</li><li>Understanding of Google Analytics 4 (GA4), Google Tag Manager, and Meta Pixel.</li><li>Experience with conversion tracking and campaign attribution.</li><li>Strong analytical and problem-solving skills.</li><li>Proficiency in Microsoft Excel and reporting tools.</li><li>Excellent communication and presentation skills.</li><li>Ability to manage multiple campaigns and meet deadlines.</li></ul>Preferred Skills<ul><li>Experience in fashion, apparel, retail, or lifestyle brands.</li><li>Knowledge of Shopify or other e-commerce platforms.</li><li>Experience with email marketing and CRM campaigns.</li><li>Basic understanding of graphic design and creative performance optimisation.</li></ul>Key Performance Indicators (KPIs)<ul><li>Return on Ad Spend (ROAS)</li><li>Cost Per Acquisition (CPA)</li><li>Customer Acquisition Cost (CAC)</li><li>Website traffic and conversion rate</li><li>Online sales and revenue growth</li><li>Click-Through Rate (CTR)</li><li>Cost Per Click (CPC)</li><li>Customer retention and repeat purchase rate</li><li>Campaign ROI and budget efficiency</li><li>Timely execution of promotional and seasonal campaigns</li></ul>Working Environment<ul><li>Fast-paced women's fashion and e-commerce environment.</li><li>Performance-driven role with a focus on continuous optimisation, innovation, and business growth.</li></ul>Work Location: In person

Performance Marketer

Al-Mustafa Medical Center

We are seeking a motivated and experienced Camp Coordinator to organize and manage blood donation camps while promoting our blood bank's services. The ideal candidate will have experience in blood bank marketing, donor recruitment, and building relationships with hospitals, corporations, educational institutions, NGOs, and community organizations.Key Responsibilities:<ul><li>Plan, coordinate, and execute voluntary blood donation camps.</li><li>Develop and maintain relationships with corporate organizations, educational institutions, NGOs, and community groups.</li><li>Promote blood donation awareness and increase donor participation.</li><li>Coordinate with hospitals, volunteers, and blood bank staff to ensure successful camp operations.</li><li>Identify new opportunities for organizing blood donation drives.</li><li>Maintain records of camps, donor participation, and marketing activities.</li><li>Achieve monthly and annual camp organization targets.</li><li>Represent the blood bank at community events and awareness programs.</li></ul>Job Requirements:<ul><li>Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field.</li><li>Minimum 2&ndash;5 years of experience in blood bank camp coordination, healthcare marketing, or a similar role.</li><li>Proven experience in organizing blood donation camps and donor recruitment.</li><li>Strong communication, negotiation, and relationship-building skills.</li><li>Ability to travel locally with van for camp coordination.</li></ul>Location: Gulshan e Iqbal Block 13C, KarachiWork Location: In person

Camp Coordinator - Blood Bank

Truck it in

<div><div><div>About the role</div><div> 
We are looking for a dynamic Sales &amp; Marketing Coordinator to support our sales team and enhance our marketing efforts. This role requires a proactive individual with strong communication, organizational, and analytical skills to streamline sales processes, manage reporting, and contribute to marketing initiatives.</div> 
<div></div> 
<div>What You Will Do:</div> 
<ul><li><div>Conduct daily follow-ups with the sales teams in Karachi and Lahore to track performance.</div></li> 
<li><div>Prepare detailed reports based on the sales team&rsquo;s KPIs to ensure target achievement.</div></li> 
<li><div>Maintain and update customer relationship management (CRM) systems.</div></li> 
<li><div>Assist the sales team in preparing proposals, RFQs, and presentations.</div></li> 
<li><div>Develop and refine sales materials to align with client needs and industry trends.</div></li> 
<li><div>Coordinate with the Marketing team for the company's social media platforms.</div></li> 
<li><div>Coordinate with an external Marketing team to develop marketing campaigns that support sales efforts.</div></li> 
</ul><div></div> 
<div>What We Are Looking For:</div> 
<ul><li><div>Bachelor&rsquo;s degree in business, Marketing, or a related field (MBA preferred).</div></li> 
<li><div>Up to 2 years of experience in sales coordination, marketing, or a similar role.</div></li> 
<li><div>Strong communication and presentation skills to support internal and external stakeholders.</div></li> 
<li><div>Proficiency in CRM tools and sales reporting.</div></li> 
<li><div>Ability to multitask and work in a fast-paced environment.</div></li> 
 </ul><div></div> 
<div>How We&rsquo;ll Support You:</div> 
<div></div> 
<div>We are committed to supporting you by providing ample opportunities and competitive compensation for your professional development and career advancement. Our dynamic and inclusive work environment fosters collaboration, innovation, and mutual respect. We are committed to providing equal employment opportunities and are excited to hear from you. Join us in this exciting journey as we change gears and disrupt the logistics landscape in Asia.</div></div></div><div></div>

Sales & Marketing Coordinator

Gulf Trading

Account Manager &ndash; Digital, ATL &amp; BTLCompany: Gulf Trading Corporation (GTC)Location: KarachiJob Type: Full-timeExperience Required: 3&ndash;4 yearsPreferred Candidate: FemaleAbout GTCGulf Trading Corporation (GTC) is a leading distribution and brand management company representing multiple international brands across the fragrance, personal care, and beauty categories. As our brand portfolio continues to grow, we are looking for a proactive and experienced Account Manager to support and manage marketing campaigns across Digital, ATL, and BTL platforms.Job SummaryWe are looking for a mid-level Account Manager with 3&ndash;4 years of relevant experience in brand management, account management, marketing, advertising, or campaign execution.The ideal candidate should have hands-on experience in campaign planning, digital marketing, ATL media, BTL activations, retail branding, content coordination, and on-ground execution. The candidate will be responsible for managing multiple brand campaigns, coordinating with internal teams and external partners, and ensuring that all deliverables are completed on time and according to brand standards.Key ResponsibilitiesPlan and manage marketing campaigns for assigned brands across Digital, ATL, and BTL platforms.Support the development of 360-degree marketing plans, including social media, influencer campaigns, outdoor media, retail branding, mall activations, events, trade marketing, and promotional campaigns.Prepare campaign briefs, content calendars, creative directions, activation plans, launch plans, and execution timelines.Coordinate with creative, content, digital, media buying, sales, retail, and operations teams.Manage ATL activities, including billboards, outdoor branding, radio, cinema, print, and other traditional media.Manage BTL activities, including mall activations, store branding, POSM, kiosks, sampling, events, and consumer engagement activities.Oversee digital campaigns, including social media content, paid advertising, influencer collaborations, and online brand visibility.Coordinate with vendors, agencies, influencers, production teams, media partners, malls, and retail partners.Ensure all brand communication is aligned with the brand&rsquo;s positioning, visual identity, target audience, and campaign objectives.Monitor campaign performance and prepare reports with recommendations for future improvements.Conduct market visits, retail checks, competitor analysis, and consumer trend reviews.Manage campaign timelines, budgets, deliverables, and execution quality.Ensure consistent brand visibility across retail stores, modern trade, digital platforms, events, and other consumer touchpoints.RequirementsMinimum 3&ndash;4 years of relevant experience in account management, brand management, marketing, advertising, or campaign management.Hands-on experience managing Digital, ATL, and BTL campaigns.Understanding of 360-degree campaign planning and execution.Experience managing multiple brands, campaigns, vendors, and external partners.Strong understanding of social media, influencer marketing, outdoor media, retail branding, activations, and events.Good communication, presentation, negotiation, and coordination skills.Ability to manage projects independently while working closely with senior management and internal teams.Strong creative understanding with the ability to prepare clear briefs and evaluate creative concepts.Must be organized, responsible, deadline-driven, and detail-oriented.Experience with FMCG, beauty, fragrance, personal care, lifestyle, or retail brands will be preferred.Female candidates will be preferred.Send your resume at nashia@gulftradingcorporation.comPay: Rs70,000.00 - Rs100,000.00 per monthWork Location: In person

Account Manager – Digital, ATL & BTL

Ibix Global Tech

IBIX Global Tech is looking for a creative, confident, and enthusiastic Marketing &amp; Social Media Intern (Female) to join our team. This opportunity is ideal for fresh graduates who are passionate about digital marketing, branding, content creation, and social media management.The selected candidate will work closely with the marketing team and senior management to strengthen the company's online presence, execute marketing campaigns, and create engaging content across multiple digital platforms.Key Responsibilities<ul><li>Manage and grow the company's social media platforms (LinkedIn, Facebook, Instagram, TikTok, and YouTube).</li><li>Create engaging social media posts, captions, reels, and marketing content.</li><li>Assist in planning and executing digital marketing campaigns.</li><li>Design basic marketing creatives using Canva or similar tools.</li><li>Schedule and publish content across social media platforms.</li><li>Monitor engagement, respond to comments and messages professionally, and build online communities.</li><li>Conduct market and competitor research.</li><li>Assist in employer branding and recruitment marketing campaigns.</li><li>Coordinate with internal teams to gather content for social media.</li><li>Track campaign performance and prepare monthly marketing reports.</li><li>Stay updated with the latest digital marketing trends and social media best practices.</li></ul>Eligibility Criteria<ul><li>Female candidates only.</li><li>Fresh graduates are encouraged to apply.</li><li>Bachelor's degree in Marketing, Media Sciences, Business Administration, Communications, or a related field.</li><li>Final-year students awaiting graduation may also apply.</li></ul>Required Skills<ul><li>Excellent written and verbal English communication skills.</li><li>Strong creativity and content-writing abilities.</li><li>Basic knowledge of digital marketing and social media platforms.</li><li>Familiarity with Canva, Adobe Express, or similar design tools.</li><li>Basic understanding of Meta Business Suite, LinkedIn, Instagram, Facebook, and TikTok.</li><li>Knowledge of Microsoft Office and Google Workspace.</li><li>Strong organizational and time management skills.</li></ul>Preferred Qualities<ul><li>Smart, creative, and presentable.</li><li>Confident communicator with strong interpersonal skills.</li><li>Passion for branding, marketing, and social media.</li><li>Eager to learn and adapt to new marketing trends.</li><li>Detail-oriented with a proactive attitude.</li><li>Ability to work independently and collaboratively.</li></ul>What We Offer<ul><li>Hybrid work model.</li><li>Hands-on training and mentorship from experienced professionals.</li><li>Exposure to real-world marketing campaigns and brand-building strategies.</li><li>Internship certificate.</li><li>Opportunity for a full-time position based on performance.</li><li>Professional development and career growth opportunities.</li></ul>To receive a faster interview call, please apply through our recruitment portal. Applications not submitted through the portal will not be considered.https://recruit.ibixglobaltech.com/j/nz16o2pawApplication Question(s):<ul><li>Are you available to work in a hybrid role?</li><li>Are you comfortable speaking with international clients over Zoom or Microsoft Teams?</li><li>Are you comfortable giving presentations to clients?</li><li>Do you have a valid passport?</li><li>Are you willing to travel internationally if required?</li><li>What are your long-term career goals?</li><li>When can you join?</li><li>Gender? (This position is only for female candidates)</li><li>How would you rate your English communication skills?</li></ul>Excellent Good Average Basic<ul><li>Do you have basic knowledge of SEO, social media analytics, or Meta Business Suite?</li><li>Have you managed any social media pages before? If yes, please share the links.</li><li>Which platforms are you familiar with? (LinkedIn, Instagram, Facebook, TikTok, YouTube)</li><li>Have you applied on our portal? Applications not submitted through the portal will not be considered.</li></ul>https://recruit.ibixglobaltech.com/j/nz16o2pawWillingness to travel:<ul><li>75% (Required)</li></ul>Work Location: Hybrid remote in Karachi

Marketing & Social Media Intern (Female)

Mashreq

<div>
 Job Description
 
 Designation: Assistant Manager &ndash; RBG Analytics
 
 Department: RBG Analytics
 
 Experience: 6-8 Years
 
 Location: Pakistan
 
 
 Role Purpose
 
 The Assistant Manager &ndash; AI &amp; Machine Learning will support the development of advanced analytics and AI-driven solutions to enhance digital banking performance, customer engagement, and marketing effectiveness. The role focuses on leveraging customer digital footprint data across digital channels to generate insights, develop predictive models, and optimize digital marketing campaigns and customer journeys.
 
 In addition to traditional machine learning expertise, the role requires foundational AI Engineering capabilities, including familiarity with Large Language Models (LLMs) and their application in banking use cases such as customer support automation, intelligent search, and digital engagement solutions.
 
 The role requires strong analytical capability, technical expertise in machine learning, and the ability to translate digital behavioral data into actionable insights that support business growth and customer experience initiatives.
 
 
 Ability to deliver Use cases in RM Efficiency/Productivity improvement
 
 Ability to do Analytics on Commercial Banking / Corporate Banking Portfolio and Identity Opportunities
 
 Portfolio Analytics on CASA Portfolio to support CASA Squad and Product team
 
 Bringing robust tracking and campaign fulfillment process for Liabilities /Trade Finance/ Working Capital
 
 
 Key Result Areas (KRA)
 
 1. Machine Learning &amp; Predictive Analytics
 
 - Develop and deploy machine learning models to support digital banking use cases such as customer segmentation, churn prediction, next-best-product recommendations, and campaign targeting.
 
 - Implement predictive analytics models to improve customer engagement and product adoption across digital channels.
 
 - Continuously monitor model performance and refine algorithms to improve accuracy and business impact.
 
 Digital Marketing Analytics
 
 - Support marketing teams in evaluating digital campaign performance using advanced analytics and AI-driven insights.
 
 - Build models for campaign targeting, customer propensity, and marketing attribution.
 
 - Provide insights on channel effectiveness, campaign ROI, and customer acquisition strategies.
 
 4. AI Engineering &amp; LLM Applications
 
 - Support the design and development of AI-powered solutions using Large Language Models (LLMs) for digital banking use cases.
 
 - Assist in building AI-driven tools such as chatbots, intelligent assistants, knowledge search, and automated content generation.
 
 - Integrate AI models and APIs into banking platforms and analytics workflows.
 
 - Experiment with prompt engineering and model fine-tuning to enhance AI solution performance.
 
 5. Data Preparation &amp; Feature Engineering
 
 - Extract, clean, and transform large datasets from multiple banking systems and digital platforms.
 
 - Develop feature engineering strategies to improve machine learning model performance.
 
 - Work with data engineering teams to ensure efficient data pipelines for analytics use cases.
 
 6. Collaboration with Business &amp; Product Teams
 
 - Work closely with digital banking, marketing, and product teams to identify data-driven opportunities.
 
 - Translate business requirements into analytical models and actionable insights.
 
 - Present findings and recommendations to stakeholders to support strategic decisions.
 
 
 Problem Solving &amp; Decision Making
 
 Analytical Problem Solving
 
 - Analyze complex datasets to identify patterns, anomalies, and opportunities that improve customer engagement and digital banking performance.
 
 - Apply statistical techniques and machine learning methods to solve real business challenges.
 
 AI Solution Design
 
 - Support decision-making related to the selection and application of AI/ML models, including LLM-based solutions for digital banking processes.
 
 - Evaluate trade-offs between model performance, scalability, and usability in production environments.
 
 Data Interpretation &amp; Business Insights
 
 - Translate complex analytical outputs into clear business insights that can inform marketing strategies and product development.
 
 
 Technical Skills
 
 Programming &amp; Data Analysis
 
 - Strong proficiency in Python for machine learning and data analysis.
 
 - Experience with SQL for data extraction and manipulation.
 
 - Knowledge of R is an added advantage.
 
 Machine Learning &amp; AI
 
 - Experience with machine learning algorithms including regression, classification, clustering, and recommendation systems.
 
 - Hands-on experience with libraries such as Scikit-learn, TensorFlow, PyTorch, XGBoost, or LightGBM.
 
 AI Engineering &amp; LLM Technologies
 
 - Understanding of Large Language Models (LLMs) and their applications.
 
 - Experience working with LLM APIs and frameworks (e.g., OpenAI APIs, LangChain, or similar frameworks).
 
 - Basic knowledge of prompt engineering, embeddings, and retrieval-augmented generation (RAG).
 
 - Familiarity with developing AI-enabled applications such as chatbots or knowledge assistants.
 
 Data Processing
 
 - Experience working with large datasets using Pandas, NumPy, and big data frameworks such as PySpark or Spark.
 
 Digital Analytics Tools
 
 - Familiarity with digital analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
 
 - Experience analyzing customer digital behavior and clickstream data.
 
 Data Visualization
 
 - Ability to build dashboards and visualizations using Power BI, Tableau, or similar BI tools.
 
 
 Skills &amp; Competencies
 
 - Strong analytical and problem-solving abilities
 
 - Ability to work with large and complex datasets
 
 - Understanding of digital customer journeys and online behavior analytics
 
 - Foundational understanding of AI engineering concepts and LLM applications
 
 - Effective communication and presentation skills
 
 - Ability to translate analytical insights into business recommendations
 
 - Collaborative approach to working with cross-functional teams
 
 
 Educational Qualifications
 
 Bachelor&rsquo;s or master&rsquo;s degree in one of the following disciplines:
 
 - Computer Science
 
 - Data Science
 
 - Artificial Intelligence
 
 - Statistics
 
 - Engineering or related quantitative field Bottom of Form
</div>

Assistant Manager - Analytics (Mashreq Global Network Pakistan)

Jetnetix Solutions

Job Description:We&rsquo;re looking for a creative, confident, and tech-savvy Social Media Intern to manage and grow our online presence across multiple platforms. The ideal candidate should have a strong understanding of social media trends, content creation, branding, and digital marketing, with the ability to turn ideas into engaging content.Key Responsibilities:<ul><li>Develop and execute social media strategies across LinkedIn, Instagram, Facebook, and other relevant platforms.</li><li>Create, plan, and manage monthly content calendars.</li><li>Generate creative ideas for posts, reels, carousels, stories, campaigns, and other digital content.</li><li>Write engaging captions, hooks, scripts, and social media copy.</li><li>Record, shoot, edit, and publish short-form video content and reels.</li><li>Handle camera work, shooting angles, lighting, and creative direction for video content.</li><li>Edit videos using tools such as CapCut, InShot, Premiere Pro, or other relevant software.</li><li>Design social media posts, carousels, banners, thumbnails, and other marketing creatives using Canva, Adobe Suite, or similar tools.</li><li>Manage the complete content creation process from ideation to publishing.</li><li>Stay updated with the latest social media trends, viral formats, sounds, hashtags, and content strategies.</li><li>Develop content that reflects the company&rsquo;s brand identity, tone, and positioning.</li><li>Manage and maintain consistent posting across all social media platforms.</li><li>Monitor social media performance, reach, engagement, followers, and other key metrics.</li><li>Prepare regular social media performance reports and suggest improvements based on analytics.</li><li>Engage with the online community by responding to comments, messages, and relevant interactions.</li><li>Support employer branding and HR marketing campaigns, including hiring campaigns, internship drives, employee engagement, and company culture content.</li><li>Promote company events, workshops, university visits, career sessions, and recruitment campaigns.</li><li>Coordinate with the HR, Sales, Project Management, and Technical teams to create relevant content.</li><li>Create content that highlights the company&rsquo;s software development services, projects, expertise, and technology solutions.</li><li>Support client-focused marketing campaigns aimed at brand awareness, lead generation, and client acquisition.</li><li>Assist in developing marketing campaigns for international audiences and target markets.</li><li>Coordinate and arrange workshops, university events, career counselling sessions, and other brand awareness activities.</li><li>Collaborate with influencers, creators, universities, and relevant communities when required.</li><li>Maintain an organized library of content, creatives, videos, brand assets, and marketing materials.</li><li>Take ownership of assigned tasks and ensure timely, high-quality execution.</li><li>Bring fresh, bold, and innovative ideas to the marketing team.</li><li>Continuously experiment with new content formats and strategies to improve brand visibility and engagement.</li></ul>Requirements:<ul><li>0-6 months of experience in social media management, content creation, or digital marketing.</li><li>Strong understanding of platforms such as LinkedIn, Instagram, Facebook, and Youtube.</li><li>Good knowledge of content creation, social media trends, and digital marketing.</li><li>Experience with Canva and video editing tools such as CapCut, InShot, Premiere Pro, or similar.</li><li>Basic knowledge of photography, videography, camera handling, and lighting.</li><li>Strong writing and communication skills.</li><li>Creative mindset with a good aesthetic sense.</li><li>Confident and comfortable appearing on camera when required.</li><li>Interest in technology, software, AI, and digital trends.</li><li>Ability to work independently and take initiative.</li><li>Strong organizational and time-management skills.</li><li>Ability to work with multiple teams and manage multiple tasks simultaneously.</li></ul>What You&rsquo;ll Gain:<ul><li>Hands-on experience in marketing a technology and software development company.</li><li>Opportunity to manage and grow multiple social media platforms.</li><li>Experience in content strategy, branding, video production, and digital marketing.</li><li>Exposure to employer branding and client-focused marketing.</li><li>Opportunity to work on workshops, university events, and brand campaigns.</li><li>Collaboration with creative, HR, sales, and technical teams.</li><li>A fast-paced, creative, and growth-oriented work environment.</li></ul>Work Location: In person

Social Media Intern

Explore 150+ Digital marketing coordinator in Karachi this August. Find roles across top companies and apply now to boost your career.