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digital marketing specialist

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digital marketing strategist

Metaware Global

We&rsquo;re looking for a creative and data-driven Performance Marketing &amp; Content Strategist who can manage paid campaigns, plan strong organic content, and create marketing strategies that deliver results.This role includes working on our in-house brand AND client projects, so versatility and ownership are key.Key Responsibilities1. Performance Marketing<ul><li>Plan, launch, and optimize paid campaigns on Google Ads, Meta (Facebook/Instagram), and other ad platforms</li><li>Manage budgets and maintain strong ROAS across all campaigns</li><li>Conduct thorough keyword research, audience targeting, and A/B testing</li><li>Monitor analytics to identify trends, opportunities, and performance issues</li><li>Prepare weekly/monthly reports with actionable insights</li><li>Manage full-funnel strategies, including retargeting and conversion optimization</li></ul>2. Content Strategy (Paid + Organic)<ul><li>Develop monthly content calendars for social media, YouTube, and ad creatives</li><li>Plan &amp; execute organic content (reels, shorts, posts, stories, YouTube content ideas)</li><li>Write strong ad copies, hooks, captions, and storytelling scripts</li><li>Work with designers &amp; video editors to create engaging visuals and ad creatives</li><li>Ensure consistent brand voice across all digital platforms</li><li>Create ideas and angles for UGC-style content</li><li>Stay updated with content trends, formats, and platform best practices</li></ul>3. Client &amp; Company Marketing Support<ul><li>Create and manage marketing strategies for our own company</li><li>Provide performance marketing and content strategy services for client brands</li><li>Coordinate with internal teams to deliver campaigns on time</li><li>Communicate performance updates and strategy recommendations clearly</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field</li><li>2+ years of experience in performance marketing and/or content strategy</li><li>Strong experience with Google Ads, Meta Ads Manager, Analytics, and conversion tracking</li><li>Solid understanding of marketing funnels, retargeting, and optimization</li><li>Excellent copywriting, storytelling, and content planning skills</li><li>Ability to analyze data and make strategy-based decisions</li><li>Basic video editing skills (preferred but not mandatory)</li><li>Ability to think creatively and research new content ideas</li><li>Must be familiar with modern AI tools &amp; workflows (ChatGPT, automation tools, AI content tools, AI video tools, etc.) and know how to use them to improve performance and efficiency</li></ul>Preferred Skills<ul><li>Experience with Performance Max campaigns</li><li>Experience in fashion, lifestyle, or eCommerce brands</li><li>Knowledge of SEO and social media management tools</li><li>Understanding of UGC-style ad content and viral content strategies</li></ul>Job Type: Full-timePay: Rs50,000.00 - Rs80,000.00 per monthAbility to commute/relocate:<ul><li>Lahore Gulberg Colony: Reliably commute or planning to relocate before starting work (Required)</li></ul>Application Question(s):<ul><li>Will you able to provide samples of your previous work?</li><li>Which AI tools do you use regularly for marketing, content creation, research, or automation?</li></ul>Experience:<ul><li>performance marketing and/or content strategy.: 2 years (Required)</li></ul>Language:<ul><li>English (Required)</li></ul>Work Location: In person

Performance Marketing & Creative Content Strategist

AlHaadi Mobilya (SMC-PVT) Ltd

Job Title: Digital Marketing LeadDepartment: Marketing Location: Lahore Company: Enza HomeJob Summary:The Digital Marketing Lead will be responsible for developing, executing, and managing Enza Home&rsquo;s digital marketing strategies to increase brand awareness, drive online engagement, and generate sales leads. This role involves overseeing all digital channels, managing campaigns, analyzing performance metrics, and leading the digital marketing team to ensure consistent growth and ROI.Key Responsibilities:Strategy &amp; Planning<ul><li>Develop and implement comprehensive digital marketing strategies aligned with business objectives.</li><li>Plan, execute, and optimize campaigns across social media, email marketing, paid ads (Google Ads, social media ads), SEO, and content marketing.</li><li>Monitor trends in digital marketing and e-commerce to suggest innovative solutions.</li></ul>Content &amp; Social Media Management<ul><li>Oversee the creation of engaging, brand-consistent content for social media platforms, website, and email campaigns.</li><li>Coordinate with creative teams to develop graphics, videos, and copy for campaigns.</li><li>Manage the company&rsquo;s social media presence, ensuring regular posting and active engagement with the audience.</li></ul>Paid Marketing &amp; Lead Generation<ul><li>Plan and execute paid campaigns on Google, Facebook, Instagram, and other relevant platforms.</li><li>Optimize campaigns to achieve maximum ROI and lead generation for showroom visits or e-commerce channels.</li><li>Track ad performance, adjust targeting, and report on campaign effectiveness.</li></ul>Analytics &amp; Reporting<ul><li>Monitor KPIs such as website traffic, conversion rates, social engagement, and lead generation.</li><li>Prepare weekly and monthly performance reports with actionable insights for management.</li><li>Use analytics to improve campaigns and make data-driven decisions.</li></ul>Team Leadership &amp; Coordination<ul><li>Lead and mentor the digital marketing team, providing guidance on best practices and skill development.</li><li>Coordinate with sales, design, and operations teams to ensure campaigns align with product launches and promotions.</li></ul>Qualifications &amp; Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Digital Media, or related field.</li><li>3&ndash;5 years of experience in digital marketing, preferably in retail, furniture, or lifestyle brands.</li><li>Proven experience in managing social media, SEO/SEM, email marketing, and paid advertising campaigns.</li><li>Proficiency in analytics tools (Google Analytics, Meta Ads Manager, etc.) and marketing software.</li><li>Strong leadership, communication, and project management skills.</li><li>Creative, data-driven, and result-oriented mindset.</li></ul>Skills &amp; Competencies:<ul><li>Digital marketing strategy &amp; planning</li><li>Social media &amp; content marketing</li><li>Paid advertising (Google, Facebook, Instagram, etc.)</li><li>SEO, SEM &amp; email marketing</li><li>Analytics &amp; performance tracking</li><li>Team leadership &amp; coordination</li><li>Creativity, innovation &amp; problem-solving</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs100,000.00 per monthWork Location: In person

Digital Marketing Lead

Digital Marketing Lead &ndash; LahoreCompany: Enza Home Location: Lahore, Pakistan Position Type: Full-Time (On site)About Enza HomeEnza Home, part of the globally recognized Yata&#351; Group, is a leading furniture and home solutions brand, known for innovative designs, premium quality, and exceptional customer experiences. We are seeking a strategic and creative Digital Marketing Lead in Lahore to drive online brand presence, engagement, and lead generation.Role OverviewThe Digital Marketing Lead will oversee all digital marketing initiatives, manage campaigns across multiple platforms, and develop strategies to enhance brand visibility and drive business growth. This role requires a combination of analytical thinking, creativity, and leadership skills to manage a high-performing digital team and execute data-driven marketing strategies.Key ResponsibilitiesStrategy &amp; Planning<ul><li>Develop and implement comprehensive digital marketing strategies aligned with business objectives.</li><li>Plan, manage, and optimize multi-channel campaigns including social media, email marketing, SEO, SEM, PPC, and display advertising.</li><li>Define KPIs, track performance metrics, and provide actionable insights to improve ROI.</li></ul>Team Leadership &amp; Collaboration<ul><li>Lead, mentor, and manage the digital marketing team to achieve performance goals.</li><li>Collaborate with sales, design, and content teams to ensure cohesive marketing campaigns.</li><li>Coordinate with external agencies, freelancers, and vendors when needed.</li></ul>Content &amp; Social Media Management<ul><li>Oversee the creation of engaging and high-quality content for social media, blogs, newsletters, and website.</li><li>Develop social media strategies to increase brand awareness, engagement, and lead generation.</li><li>Monitor online conversations, reviews, and feedback to maintain a positive brand image.</li></ul>Analytics &amp; Reporting<ul><li>Analyze campaign performance using tools like Google Analytics, Meta Business Suite, and other analytics platforms.</li><li>Provide regular performance reports and insights to senior management.</li><li>Continuously optimize campaigns based on data insights and industry trends.</li></ul>Innovation &amp; Trends<ul><li>Stay up-to-date with digital marketing trends, tools, and best practices.</li><li>Recommend innovative strategies to differentiate Enza Home in the digital space.</li></ul>Qualifications &amp; Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field; MBA preferred.</li><li>Minimum 5&ndash;7 years of experience in digital marketing, preferably in retail or furniture/home decor industries.</li><li>Strong knowledge of SEO, SEM, social media marketing, PPC, email marketing, and content marketing.</li><li>Proficiency in marketing analytics tools (Google Analytics, Meta Ads Manager, etc.).</li><li>Excellent communication, leadership, and project management skills.</li><li>Creative, data-driven, and results-oriented mindset.</li></ul>Key Competencies<ul><li>Digital Marketing Strategy &amp; Execution</li><li>Social Media Management &amp; Content Creation</li><li>SEO/SEM &amp; Paid Advertising</li><li>Data Analysis &amp; Performance Optimization</li><li>Leadership &amp; Team Management</li><li>Creativity &amp; Innovation</li><li>Market &amp; Trend Awareness</li></ul>What We Offer<ul><li>Competitive salary and performance-based incentives</li><li>Opportunity to lead digital marketing initiatives for a globally recognized brand</li><li>Exposure to innovative marketing practices and tools</li><li>Professional growth and leadership development opportunities</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs100,000.00 per monthWork Location: In person

IT Devices Online

Job Title: Digital Marketing SpecialistAbout the RoleWe are seeking a creative, data-driven Digital Marketing Specialist to lead and optimize our online presence across major social and content platforms. The ideal candidate will be skilled in developing growth strategies, managing social media campaigns, and executing effective SEO tactics. Experience with music marketing or promoting music-related content is a strong plus.Key ResponsibilitiesSocial Media &amp; Content Management<ul><li>Manage and grow brand presence on Instagram, TikTok, and Facebook, ensuring consistent branding, tone, and messaging.</li><li>Plan, schedule, and publish engaging content to drive reach, retention, and conversions.</li><li>Analyze platform insights and audience behavior to refine content strategy and boost performance.</li><li>Collaborate with creative teams or external vendors to develop reels, short-form videos, graphics, and other media assets.</li></ul>Digital Marketing Strategy<ul><li>Develop and implement multichannel digital marketing campaigns to increase awareness, engagement, and sales.</li><li>Monitor campaign metrics and adjust strategies using performance data and industry trends.</li><li>Manage paid advertising campaigns across social channels and/or Google Ads as needed.</li><li>Stay up-to-date with digital trends, platform algorithm changes, and emerging opportunities.</li></ul>SEO &amp; Website Optimization<ul><li>Oversee and execute SEO strategies including keyword research, on-page optimization, technical SEO checks, and backlink initiatives.</li><li>Track SEO performance using analytics tools and provide actionable insights for improving rankings and organic traffic.</li><li>Optimize website content, landing pages, and metadata to ensure best-in-class search visibility.</li></ul>Music Marketing (Preferred but Not Required)<ul><li>Experience promoting music content, artist releases, or entertainment brand campaigns.</li><li>Ability to create digital strategies tailored to music audiences, streaming platforms, and fan engagement.</li><li>Familiarity with music trends, content pacing, and community-driven promotional tactics (e.g., challenges, UGC, influencer outreach).</li></ul>Qualifications<ul><li>1&ndash;3+ years of experience in digital marketing or social media management.</li><li>Strong understanding of SEO best practices and analytics platforms (Google Analytics, Search Console, etc.).</li><li>Proficiency with social media management and scheduling tools.</li><li>Strong creative sensibility and ability to work with multimedia content.</li><li>Excellent communication, time management, and problem-solving skills.</li><li>Passion for music or experience in the music industry is a major plus.</li></ul>Job Type: Full-timePay: Rs100,000.00 - Rs150,000.00 per monthApplication Question(s):<ul><li>Do you have experience in promoting music content, artist releases, or entertainment brand campaigns.</li><li>It's a full-time remote base position with EST Time. (Night shift)</li></ul>Experience:<ul><li>Digital Marketing &amp; SEO: 4 years (Required)</li><li>Instagram, TikTok, and Facebook: 3 years (Required)</li></ul>Language:<ul><li>English (Required)</li></ul>Work Location: In person

Digital Marketing Expert

Burraq Engineering Solutions

We are hiring a Digital Marketer to manage our online presence and lead generation campaigns effectively.Key Responsibilities<ul><li>Develop and execute digital marketing strategies across Facebook, Instagram, LinkedIn, and Google.</li><li>Run paid advertising campaigns (Meta Ads / Google Ads).</li><li>Manage social media pages, posting schedules, and audience engagement.</li><li>Create engaging content (posts, captions, short videos, promotional content).</li><li>Track and optimize campaign performance using analytics tools.</li><li>Improve website SEO and manage basic WordPress updates.</li><li>Work with the design team for creatives and promotional material.</li></ul>Required Skills<ul><li>Strong understanding of Digital Advertising (Meta &amp; Google).</li><li>Knowledge of SEO, SEM, and Email Marketing.</li><li>Experience with Canva or similar design tools.</li><li>Ability to create strategies and meet marketing targets.</li><li>Good communication and reporting skills.</li></ul>Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing / IT / Business (preferred).</li><li>1&ndash;3 years of proven digital marketing experience.</li></ul>What We Offer<ul><li>Competitive salary</li><li>Professional growth opportunities</li></ul>Job Type: Full-timePay: Rs30,000.00 - Rs35,000.00 per monthWork Location: In person

Digital Marketer

SprintX

<ul><li>Develop monthly content calendars for platforms like LinkedIn, Facebook, Instagram, and YouTube.</li><li>Conduct keyword research and competitor analysis.</li><li>Perform on-page and off-page SEO activities.</li><li>Optimize website pages, blogs, and service descriptions for ranking.</li><li>Track and analyze SEO performance using tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, etc.</li><li>Plan and implement strategies to increase organic traffic and leads.</li><li>Write blogs, landing pages, website content, case studies, and marketing copy.</li><li>Develop creative content for social media, ads, newsletters, and campaigns.</li><li>Ensure all content is SEO-friendly and aligned with brand voice.</li><li>Collaborate with designers to produce engaging visual content.</li><li>Maintain strong online brand identity across all platforms.</li><li>Craft digital marketing campaigns based on business goals.</li><li>Work with the business development team for lead generation strategies.</li><li>Manage and grow YouTube channel content.</li><li>Prepare weekly and monthly digital marketing performance reports.</li><li>Track KPIs: SEO ranking, engagement rate, reach, leads, conversions, campaign ROI.</li><li>Identify improvement opportunities and implement optimization strategies.Bachelor's degree in Marketing, Digital Marketing, Media, CS, IT, or related field.</li><li>Required Qualifications</li><li>Bachelor's degree in Marketing, Digital Marketing, Media, CS, IT, or related field.</li></ul>&#10024; Preferred Skills<ul><li>Experience in IT or Software House industry.</li><li>Knowledge of YouTube SEO and video content strategy.</li><li>Experience in running paid ads &amp; performance marketing.,</li></ul>Job Type: Full-timePay: Rs100,000.00 - Rs120,000.00 per monthAbility to commute/relocate:<ul><li>Lahore Johar Town: Reliably commute or planning to relocate before starting work (Required)</li></ul>Application Question(s):<ul><li>Current Salary </li><li>Expected Salary</li><li>notice period ( in Weeks )</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>digital marketing : 3 years (Required)</li></ul>Location:<ul><li>Lahore Johar Town (Preferred)</li></ul>Work Location: In person

Cross Border Support

Digital Marketing ExpertJob Type: Full-Time / Part-TimeAbout UsWe are a growing company dedicated to delivering high-quality services to our clients. We are looking for a talented Digital Marketing Expert to manage our online presence, grow our brand visibility, and bring in more qualified leads.Job SummaryThe Digital Marketing Expert will be responsible for managing all company social media pages, improving online engagement, running targeted campaigns, and generating new clients. This role requires creativity, strong analytical skills, and expertise in digital marketing strategies that convert.Key Responsibilities<ul><li>Manage and grow all company social media pages (Facebook, Instagram, LinkedIn, etc.)</li><li>Create engaging content, graphics, and promotional materials</li><li>Plan and execute digital marketing campaigns (social media, Google Ads, email marketing, etc.)</li><li>Monitor campaign performance and adjust strategies to maximize ROI</li><li>Develop lead-generation strategies to attract new clients</li><li>Improve brand visibility across all digital platforms</li><li>Analyze trends, insights, and competitor activity</li><li>Maintain consistent posting schedules and respond to audience interactions</li><li>Track and report key performance metrics to management</li></ul>Qualifications<ul><li>Proven experience as a Digital Marketing Specialist/Manager or similar role</li><li>Strong knowledge of social media platforms, algorithms, and best practices</li><li>Experience with paid ads (Facebook Ads Manager, Google Ads, etc.)</li><li>Knowledge of SEO, content marketing, and analytics tools</li><li>Excellent communication, writing, and creative skills</li><li>Ability to work independently and meet deadlines</li><li>Graphic design skills (Canva, Adobe) are a plus</li></ul>What We Offer<ul><li>Competitive pay</li><li>Opportunity for growth within the company</li><li>Flexible hours (if applicable)</li><li>Supportive and collaborative working environment</li></ul>How to ApplyReach us on Whatsapp : +44 7479 255975Job Type: Full-timePay: Rs100.00 - Rs101.00 per monthWork Location: In person

Diital Marketing Expert

Explore 1371+ Digital marketing strategist in Lahore this December. Find roles across top companies and apply now to boost your career.

1371 digital marketing strategist jobs IN Lahore

Performance Marketing & Creative Content Strategist

Digital Marketing Lead

Digital Marketing Lead

Digital Marketing Expert

Digital Marketer

Digital Marketer

Diital Marketing Expert