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expert pricing & digital insights Jobs in Islamabad

expert pricing & digital insights

expert pricing digital insights

PMCL-JAZZ (Formerly known as Mobilink)

<div>Grade: L2 
Last Date to Apply: 25th February 2026 
Location: Islamabad 
What is an Expert Pricing &amp; Digital Insights?
We are looking for a highly analytical and commercially driven professional to join our team as Expert Pricing &amp; Digital Insights. This role combines Pricing, Business &amp; Digital Analytics, and is responsible for driving data-led pricing strategies and delivering actionable business insights for the Prepaid segment and Digital Services portfolio.
The role requires a hands-on business analyst mindset, with strong ownership of problem definition, requirement gathering, stakeholder alignment, and translation of business needs into analytical solutions. The ideal candidate will be hands-on with dashboards, visualization tools, and large datasets, and will play a critical role in revenue growth through customer behaviour analysis, competitive benchmarking, and innovative pricing and monetization models. 
What does an Expert Pricing &amp; Digital Insights do? 
Business Analysis &amp; Stakeholder Management<ul><li>
Act as a business analyst for pricing and digital initiatives, owning end-to-end problem definition and solution design.</li><li>
Engage stakeholders across Product, Digital, Sales, Finance, Technology, and Data teams to understand business needs and translate them into analytical and reporting requirements.</li><li>
Support leadership in decision-making through structured analysis, insights storytelling, and executive-level reporting.</li><li>
Drive prioritization of analytics use cases based on business impact and feasibility.</li></ul>
Business &amp; Commercial Insights<ul><li>
Leverage internal and external data to generate actionable insights on customer behaviour, product usage, churn, and revenue trends.</li><li>
Monitor and report performance of GSM, and Digital portfoliothrough daily, weekly, and monthly dashboards.</li><li>
Analyse KPIs and recommend product and pricing interventions to support GSM KPIs and targets.</li><li>
Support business cases and conduct pre- and post-launch performance analysis for new product launches.</li></ul>
Pricing &amp; Monetization<ul><li>
Lead formulation and end-to-end management of pricing strategies for GSM, VAS, and Digital services.</li><li>
Conduct pricing simulations, elasticity analysis, scenario modelling, and sensitivity analysis to optimize revenue and customer lifetime value.</li><li>
Regularly evaluate market pricing and recommend adjustments based on consumer trends and competitive dynamics.</li><li>
Identify monetization opportunities across data bundles, content services, gamification, and fintech integrations.</li></ul>
Market &amp; Competitive Intelligence<ul><li>
Conduct in-depth competitive benchmarking across local telecom operators and OTT players.</li><li>
Produce regular market intelligence reports including pricing, features, and product comparisons.</li><li>
Stay updated on regulatory changes, consumer behaviour trends, and technology evolution impacting telecom services.</li></ul>
Analytics &amp; Data Enablement<ul><li>
Translate business requirements into data requests, dashboards, and analytical frameworks.</li><li>
Build and maintain interactive dashboards using Power BI, Tableau, and Excel.</li><li>
Basic understanding of data modelling, data warehousing, and KPI framework design to ensure structured and scalable reporting.</li><li>
Perform data exploratory analysis to identify trends, anomalies, and optimization opportunities.</li><li>
Work closely with Data Scientists, BI, Technology, and Engineering teams to ensure data accuracy, integrity, and availability.</li><li>
Provide ongoing analytics support to improve business processes, pricing effectiveness, and profitability.</li></ul>
Requirements 
What are we looking for and what does it require to be Expert Pricing &amp; Digital Insights?
Education:<ul><li>
Bachelor's/Master's degree in Business Administration, Economics, Data Science, or related field (preferred).</li></ul>
Experience:<ul><li>
3-5 years of relevant experience in pricing, commercial planning, or digital analytics within the telecom or digital industry.</li><li>
Proven experience working with prepaid segment and digital product portfolios (preferred)</li></ul>
Technical Skills:<ul><li>
Strong proficiency in Excel, Power BI/Tableau; knowledge of Firebase, Google Analytics and Mix Pannel.</li><li>
Sound understanding of telecom KPIs, revenue models, and digital ecosystems.</li></ul>
Soft Skills:<ul><li>
Strong analytical and critical thinking abilities.</li><li>
Excellent communication and stakeholder management skills.</li><li>
Agility in working with fast-paced, data-driven teams.</li></ul>
Benefits
Why Join Jazz?
As one of the leading employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.
Our core values include qualities essential for a positive organizational culture - truthfully guiding entrepreneurial and innovative mindsets, harnessing professional and interpersonal collaboration, and fostering across-the-board customer-obsession.
As one of the largest private sector organizations in Pakistan, our objective is to continue to change the lives of our 70+ million customers for the better. This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.</div>

Expert Pricing & Digital Insights

Solochoicez

<div><div><div><div>Posted date</div> <div>29th January, 2026</div> <div>Last date to apply</div> <div>1st March, 2026</div>
</div> 
<div><div>Country</div> <div>Pakistan</div> <div>Locations</div> <div>Khyber Pakhtunkhwa
</div></div> 
<div><div>Category</div> <div>Marketing
</div></div> 
<div><div>Type</div> <div>Full Time</div></div></div></div><div></div>
 <div>Job Summary

We are seeking an experienced Digital Marketing Expert to develop and implement digital marketing strategies that drive engagement, lead generation, and brand visibility. The ideal candidate will leverage modern marketing tools, analytics, and creative approaches to optimize campaigns and achieve business goals.

Responsibilities
<ul>
<li>Develop, execute, and manage digital marketing campaigns across channels including SEO, SEM, social media, email, and display advertising.</li>
<li>Monitor, analyze, and optimize campaign performance using digital analytics tools.</li>
<li>Create engaging content for websites, social media, and marketing campaigns.</li>
<li>Conduct market research and competitor analysis to identify trends and opportunities.</li>
<li>Collaborate with internal teams to align marketing strategies with business objectives.</li>
<li>Implement and manage marketing automation tools and CRM systems.</li>
<li>Track and report key performance indicators for campaigns.</li>
<li>Stay updated with digital marketing trends, technologies, and best practices.</li>
</ul>
Requirements
<ul>
<li>Minimum 4 years of experience in digital marketing or related roles.</li>
<li>16 years of education in Computer Science, IT, Marketing, or related field.</li>
<li>Strong knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.</li>
<li>Proficiency with Google Analytics, Google Ads, Meta Ads Manager, and marketing automation tools.</li>
<li>Experience in campaign planning, execution, and reporting.</li>
<li>Ability to analyze data and derive actionable insights for strategy optimization.</li>
<li>Excellent communication, presentation, and creative skills.</li>
<li>Knowledge of branding, digital trends, and online customer engagement strategies.</li>
<li>Certifications such as Google Ads, Google Analytics, HubSpot, or Facebook Blueprint are a plus.</li></ul></div>

Digital Marketing Expert

easypaisa digital bank

<div>
 
 
 About easypaisa digital bank:
 
 
 
 easypaisa is Pakistan&rsquo;s first digital bank and has advanced Pakistan&rsquo;s digital finance landscape. Backed by our shareholders, Telenor Group-a leading telecom operator in Asia and the Nordics- and Ant Group-the force behind Alipay, the world&rsquo;s leading open internet platform, easypaisa deliver secure, convenient financial solutions to millions of Pakistanis.
 
 
 
 
 
 
 Position Summary:
 
 
 
 The Manager Merchant Products is responsible for identifying merchant needs, market gaps, and commercial opportunities and translating them into clear, structured product requirements for the merchant product and technology teams. The role acts as the bridge between merchant-facing business teams and product development, ensuring that new merchant products and enhancements are grounded in real market demand, operational feasibility, and commercial impact. This role is not a core product owner but a business-side product catalyst, focused on market scanning, requirement definition, and post-launch feedback loops.
 
 
 
 
 
 
 Duties and Responsibilities:
 
 
 <ul>
 <li>
 Continuously scan the market to identify emerging merchant needs, pain points, and adoption barriers across retail, SME, and enterprise segments.
 </li>
 <li>
 Gather structured feedback from merchant acquisition teams, regional sales, key account managers, and merchants
 </li>
 <li>
 Track competitor and regional market offerings to identify feature gaps and differentiation opportunities.
 </li>
 <li>
 Translate market and merchant insights into clear business requirements for new products or enhancements.
 </li>
 <li>
 Act as a single point of contact from the business team for merchant product requirement intake.
 </li>
 <li>
 Collaborate with product managers to clarify requirements, priorities, and scope.
 </li>
 <li>
 Monitor early adoption and usage trends of newly launched merchant products.
 </li>
 <li>
 Collect qualitative and quantitative feedback from merchants and field teams post-launch.
 </li>
 <li>
 Identify product adoption bottlenecks and propose iterative improvements.
 </li>
 <li>
 Support product teams during discovery by providing merchant context and field insights.
 </li>
 <li>
 Coordinate with regional teams for controlled rollouts and feedback collection.
 </li>
 <li>
 Identify operational gaps during pilots and recommend refinements.
 </li>
 <li>
 Support go-to-market readiness by helping define merchant-facing messaging, training needs, and FAQs.
 </li>
 <li>
 Ensure proposed solutions align with merchant strategy, pricing models, and lifecycle programs
 </li>
 <li>
 Prepare concept notes, problem statements, and high-level PRDs for merchant-facing solutions.
 </li>
 <li>
 Identify operational, compliance, or pricing constraints impacting merchant product adoption
 </li>
 <li>
 Manage multiple cross-functional initiatives and foster effective communication across internal and external stakeholders.
 </li>
 <li>
 Ensure effective communication with internal and external stakeholders on progress, challenges, and initiatives.
 </li>
 <li>
 Develop procedures and controls to promote smooth information flow and alignment across teams
 </li>
 <li>
 
 Incumbent shall be responsible to adhere by Easypaisa Bank Behaviors in all aspects of his/her work conduct
 
 </li>
 </ul>
 
 
 
 
 
 Role Relationship
 
 
 
 
 Internal
 
 
 <ul>
 <li>
 Acquiring Sales Teams
 </li>
 <li>
 Products Team
 </li>
 <li>
 Regional Sales Team
 </li>
 <li>
 Marketing
 </li>
 <li>
 Technology (Planning, Development)
 </li>
 </ul>
 
 
 External
 
 
 <ul>
 <li>
 New potential merchants
 </li>
 <li>
 Existing Merchants
 </li>
 <li>
 Vendors to support new acquisitions
 </li>
 </ul>
 
 
 
 
 
 Knowledge and Experience
 
 
 
 
 Education:
 
 Bachelor&rsquo;s Degree in Business, Marketing or Finance. MBA to be preferred
 
 
 
 Experience:
 
 
 <ul>
 <li>
 3&ndash;6 years of experience in merchant business, fintech, payments, telecom, or retail banking.
 </li>
 <li>
 Exposure to merchant acquisition, merchant operations, or merchant growth functions.
 </li>
 <li>
 Experience working with product or technology teams in a requirement-gathering or business analysis capacity is preferred.
 </li>
 <li>
 Understanding of merchant payment flows (QR, POS, settlements) is highly desirable.
 </li>
 </ul>
 
 
 Behavioral Skills &amp; Competencies:
 
 
 <ul>
 <li>
 Strong understanding of payments, acquiring, QR/POS, and digital wallets
 </li>
 <li>
 Comfort with data, metrics, and business impact analysis.
 </li>
 <li>
 Excellent negotiation, persuasion, and relationship management skills
 </li>
 <li>
 Proficient in MS Office (MS Word, Excel, PowerPoint) and campaign tools
 </li>
 <li>
 Deep understanding of merchant acquiring business
 </li>
 <li>
 Written and verbal communication skills
 </li>
 <li>
 Ability to handle pressure situations
 </li>
 <li>
 Team Management Skills
 </li>
 <li>
 Quick to learn and dynamic personality
 </li>
 </ul>
 
 
</div>

Manager Merchant Products

Jacked Nutrition

SEO Expert &ndash; Jacked Nutrition (D12, Islamabad)Location: D12, Islamabad Position: SEO Expert Employment Type: [Full-time]Key Responsibilities:<ul><li>Develop and implement SEO strategies to improve search rankings and drive organic traffic</li><li>Conduct keyword research, on-page and off-page optimization</li><li>Monitor website performance using SEO tools (Google Analytics, Search Console, SEMrush, etc.)</li><li>Collaborate with content and marketing teams to align SEO strategies with business goals</li><li>Keep up-to-date with the latest SEO trends, algorithm updates, and best practices</li></ul>Requirements:<ul><li>Proven experience as an SEO Specialist / Expert</li><li>Strong knowledge of SEO tools and techniques</li><li>Ability to analyze data and generate actionable insights</li><li>Good communication and teamwork skills</li><li>Familiarity with e-commerce or health/nutrition industry is a plus</li></ul>Perks &amp; Benefits:<ul><li>Competitive salary</li><li>Friendly and supportive work environment</li><li>Opportunity to grow and make a measurable impact</li></ul>Apply Now: Send your CV and portfolio via Indeed.Job Type: Full-timeWork Location: In person

Vision Tact

Job Title : Business AnalystWork Mode: OnsiteLocation : Gulberg Greens IslamabadExperience : 2&ndash;3 yearsCompany Overview:Join our dynamic IT department at Vision Tact, where we are committed to harnessing the power of technology to drive innovation, efficiency, and sustainable business growth. Based in the thriving business district of Gulberg Greens, Islamabad, we pride ourselves on building technology-led products and solutions with a strong commercial mindset. As we continue to expand our platforms and offerings, we are seeking a highly capable Business Analyst who can bridge product development, business strategy, and revenue growth.Role and Responsibilities:As a Business Analyst, you will work closely with leadership, product, engineering, marketing, and business development teams to translate business vision into structured execution. This role goes beyond traditional requirement gathering, you will play a key role in shaping business models, identifying revenue opportunities, and supporting go-to-market and investor-facing strategy. Your responsibilities will include:Business &amp; Product Analysis<ul><li>Engaging with internal stakeholders to gather, analyze, and document business requirements using interviews, workshops, and structured discussions.</li><li>Analyzing existing and planned business models, product features, and operational workflows to identify gaps, risks, and growth opportunities.</li><li>Translating complex business ideas into clear functional requirements, user stories, and process flows for development teams.</li><li>Acting as a central liaison between business stakeholders, technical teams, and QA to ensure shared understanding and smooth delivery.</li></ul>Revenue &amp; Growth Enablement<ul><li>Analyzing how products and platforms can generate revenue through multiple channels, including subscriptions, usage-based models, enterprise offerings, partnerships, and services.</li><li>Supporting leadership in evaluating monetization strategies, pricing logic, and cost-to-value alignment.</li><li>Providing insights and recommendations to marketing, sales, and business development teams on positioning, value propositions, and customer segmentation.</li><li>Helping identify data-driven angles that can be used for pitch decks, investor discussions, and commercial storytelling.</li></ul>Market, Investor &amp; Strategic Insights<ul><li>Conducting market and competitive analysis to identify trends, differentiation opportunities, and commercial risks.</li><li>Supporting preparation of business cases, high-level financial assumptions, and growth narratives for internal decision-making and external stakeholders.</li><li>Assisting leadership in refining business strategy by connecting product capabilities with market demand and revenue potential.</li></ul>Delivery &amp; Quality Support<ul><li>Preparing and maintaining documentation such as BRDs, functional specifications, user stories, acceptance criteria, and process diagrams.</li><li>Supporting solution design by validating that proposed implementations align with business objectives and commercial goals.</li><li>Assisting in User Acceptance Testing (UAT) by defining business-focused test scenarios and validating outcomes.</li><li>Supporting change management by helping internal teams understand new workflows, features, and business impacts.</li></ul>Continuous Improvement<ul><li>Continuously identifying opportunities for optimization across business processes, product usage, customer experience, and revenue performance.</li><li>Using data, feedback, and industry best practices to recommend improvements that enhance both operational efficiency and commercial outcomes.</li></ul>Ideal Candidate Profile:The ideal candidate is a business-first, analytically strong professional who understands how technology products become profitable businesses. You are comfortable thinking beyond requirements and documentation&mdash;you naturally connect product decisions to revenue, market positioning, and long-term growth.You thrive in fast-paced environments, can work directly with leadership, and are confident contributing ideas that influence product direction, monetization, and go-to-market strategy. If you enjoy operating at the intersection of business, technology, and growth, this role is for you.RequirementsKey Requirements and Qualifications:<ul><li>Bachelor&rsquo;s degree in Business Administration, Commerce, Management Sciences, Economics, or a related field.</li><li>2&ndash;3 years of experience working as a Business Analyst or in a similar business-focused role.</li><li>Strong understanding of business analysis principles, niques.</li><li>Excellent analytical, problem-solving, and critical-thinking skills.</li><li>Strong communication and stakeholder management skills, with the ability to explain complex concepts in a clear and simple manner.</li><li>Experience working with process modeling techniques (e.g., BPMN, flowcharts).</li><li>Familiarity with Agile or Waterfall methodologies is a plus.</li><li>Proficiency in tools such as Excel, documentation tools, or BA frameworks is an advantage.</li></ul>Soft Skills<ul><li>Strong written and verbal communication skills.</li><li>Proven leadership abilities and experience in leading cross-functional teams.</li><li>Strong organizational skills and attention to detail.</li><li>Effective time management and ability to prioritize tasks.</li><li>Capability to work collaboratively in a team-oriented environment.</li></ul>Nice to Have<ul><li>Experience contributing to pricing, monetization, or go-to-market strategy.</li><li>Exposure to investor-facing materials, pitch decks, or business cases.</li><li>Background in SaaS, platforms, or digital products.</li><li>Understanding of cloud-based systems and modern software architectures.</li><li>Familiarity with data privacy, compliance, or regulated industries.</li><li>CBAP or similar certification.</li><li>Multilingual proficiency.</li></ul>Job Type: Full-timeAbility to commute/relocate:<ul><li>Islamabad: Reliably commute or planning to relocate before starting work (Required)</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>Business Analyst: 2 years (Required)</li></ul>Location:<ul><li>Islamabad (Required)</li></ul>Work Location: In person

Business Analyst

Motive

<div><div>Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers &ndash; from Fortune 500 enterprises to small businesses &ndash; across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.</div>
About the Job:

Motive is seeking an Associate Manager, Deal Desk to lead and develop a team of Deal Desk Analysts while also serving as a pricing enablement and commercial strategy leader for the Sales organization.

This role goes beyond deal execution. You will play a critical role in training Deal Desk Analysts, enabling Sales representatives, advising Sales leadership, and reinforcing pricing strategy and commercial discipline across regions. You will be expected to think deeply from a financial lens while balancing sales effectiveness and customer outcomes, and to help institutionalize pricing strategy through training, documentation, and operating rigor.

You will partner closely with Sales, Finance, Order Management, Billing, and Systems teams while supporting sellers across the United States, Canada, Mexico, the United Kingdom, and other international regions as Motive continues to expand.

What You'll Do

People Leadership &amp; Team Development
<ul>
<li>Lead, coach, and develop a team of Deal Desk Analysts, with a strong emphasis on commercial judgment, pricing rigor, and customer-centric deal thinking.</li>
<li>Own hiring, onboarding, performance management, and career development for analysts.</li>
<li>Establish quality standards, escalation frameworks, and decision principles that scale across regions.</li>
<li>Build a culture of accountability, continuous improvement, and strong partnership with Sales.</li>
<li>Pricing Strategy Enablement &amp; Sales Training</li>
<li>Act as a key enablement leader for pricing and deal strategy across Sales.</li>
<li>Design and deliver quarterly pricing and deal strategy trainings for Sales representatives and managers.</li>
<li>Train and advise Sales leaders on pricing strategy, discounting guardrails, and commercial trade-offs.</li>
<li>Reinforce leadership-defined pricing strategy by fostering &mdash; and where necessary enforcing &mdash; consistent commercial discipline.</li>
<li>Serve as a thought partner to Sales on how to position pricing decisions with customers while protecting long-term value.</li>
</ul>
Deal Strategy &amp; Commercial Advisory
<ul>
<li>Serve as the senior escalation point for complex and non-standard deals.</li>
<li>Advise on deal structuring decisions using a balanced lens that considers margin, COGS, customer value, competitive context, and long-term retention.</li>
<li>Help Sales navigate trade-offs between short-term deal wins and sustainable, scalable commercial outcomes.</li>
<li>Operational Excellence, Policy &amp; Documentation</li>
<li>Own and continuously improve Deal Desk policies, SOPs, approval frameworks, and documentation.</li>
<li>Scale pricing strategy and deal governance through clear, accessible, and well-maintained documentation.</li>
<li>Partner with Enterprise Systems, Sales Enablement, Order Management, Billing, and Finance to operationalize policy changes in Salesforce, CPQ, and related systems.</li>
<li>Ensure Deal Desk processes remain audit-ready, consistent, and aligned with leadership intent.</li>
</ul>
Cross-Functional &amp; Global Collaboration
<ul>
<li>Act as a trusted partner to Sales leadership and cross-functional stakeholders across multiple geographies.</li>
<li>Lead deal reviews, office hours, and enablement sessions for globally distributed Sales teams.</li>
<li>Provide insights on deal trends, pricing behavior, and regional nuances to inform go-to-market and customer experience strategy.</li></ul> 


What We're Looking For
<ul>
<li>Experience &amp; Background</li>
<li>Bachelor's degree in Finance, Accounting, Business, or a related field.</li>
<li>6+ years of experience in Deal Desk, Revenue Operations, Finance Operations, Order Management, Billing, or a related function within a high-growth technology company.</li>
<li>2+ years of people management experience, including hiring, coaching, and performance management.</li>
<li>Demonstrated experience partnering closely with Sales and Sales leadership on pricing and deal strategy.</li></ul> 


Skills &amp; Competencies
<ul>
<li>Strong financial and analytical skills with the ability to evaluate deal economics, margins, and commercial trade-offs.</li>
<li>Advanced proficiency in Google Sheets / Excel, including complex formulas and analysis.</li>
<li>Strong working knowledge of Salesforce, CPQ, and sales-related systems; SFDC Admin-level experience is a plus.</li>
<li>Excellent communication and enablement skills, with the ability to translate complex pricing concepts into clear, actionable guidance.</li>
<li>Highly process-oriented, detail-driven, and comfortable operating in fast-paced, ambiguous environments.</li>
</ul>
Leadership &amp; Enablement Mindset
<ul>
<li>Proven ability to build and lead high-performing operational teams.</li>
<li>Strong track record of training, influencing, and enabling Sales organizations.</li>
<li>Experience working with multicultural, globally distributed teams.</li>
<li>Ability to balance financial discipline with sales effectiveness and customer outcomes.</li>
</ul>
Why Join Motive
<ul>
<li>Play a central role in shaping Motive's pricing strategy and commercial discipline at scale.</li>
<li>Lead both people and enablement, influencing how deals are structured and sold globally.</li>
<li>Partner directly with Sales and Finance leadership across regions.</li>
<li>Clear growth path within Motive's leadership track.</li>
<li>Opportunity to make a measurable impact on revenue quality, margin, and customer experience.</li>
<li>Creating a diverse and inclusive workplace is one of Motive's core values.</li>
<li>We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities, and perspectives.</li>
</ul><div>
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

Please review our Candidate Privacy Notice here.

UK Candidate Privacy Notice here.

The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.</div></div>

Associate Manager, Deal Desk - (Remote)

ZIEL Global Private Limited

About the RoleWe are looking for a results-driven Digital Marketer who can plan, execute, and optimize data-driven marketing strategies across multiple digital channels. The ideal candidate understands both performance marketing and organic growth, with strong skills in SEO, GEO (Generative Engine Optimization), paid ads, and analytics.Key ResponsibilitiesDigital Strategy &amp; Campaign Management<ul><li>Develop and execute end-to-end digital marketing strategies</li><li>Plan, run, and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads)</li><li>Build and improve conversion funnels for leads, sign-ups, and sales</li></ul>Content, SEO &amp; GEO<ul><li>Create and optimize content for:</li><li>Search Engines (SEO)</li><li>Generative AI platforms (GEO &ndash; Generative Engine Optimization)</li><li>Structure content to improve visibility in:</li><li>AI search results (ChatGPT, Gemini, Copilot, Perplexity, etc.)</li><li>Featured snippets and rich results</li><li>Perform keyword research, content gap analysis, and topical authority building</li></ul>Social Media Marketing<ul><li>Manage and grow social media channels (Facebook, Instagram, LinkedIn, YouTube, TikTok)</li><li>Plan content calendars and campaigns</li><li>Analyze engagement and audience growth</li></ul>Email, WhatsApp &amp; Automation<ul><li>Plan and execute email marketing campaigns (nurture, promotions, announcements)</li><li>Manage marketing automation tools and workflows</li><li>Ensure compliance with data and privacy regulations</li></ul>Analytics &amp; Reporting<ul><li>Monitor performance using Google Analytics, Search Console, Meta Insights</li><li>Prepare regular reports with insights, KPIs, and optimization plans</li><li>Use data to drive continuous improvement</li></ul>Required Skills &amp; Experience<ul><li>3+ years of experience in digital marketing</li><li>Strong hands-on experience with:</li></ul>SEO (on-page, technical, off-page) GEO (Generative Engine Optimization) Paid advertising (Google Ads, Meta Ads)<ul><li>Familiarity with tools such as:</li></ul>Google Analytics &amp; Search Console Meta Ads Manager &amp; Google Ads Keyword research tools (Ahrefs, SEMrush, etc.)<ul><li>Ability to write clear, conversion-focused copy</li></ul>Job Type: Full-timePay: Rs65,000.00 - Rs80,000.00 per monthApplication Question(s):<ul><li>How many years of Digital Marketing experience do you currently have?</li><li>Salary expectation in PKR?</li><li>What is your current notice period? (days)</li></ul>Work Location: In person

Digital Marketer

Explore 144+ Expert pricing digital insights in Islamabad this February. Find roles across top companies and apply now to boost your career.