digital marketing specialist Jobs in Rawalpindi

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google ads specialist

Mablay Beauty Pvt Ltd.

Mablay Beauty | VINC&Eacute; is looking for a driven Google Ads Specialist who excels at combining data, creativity, and strategy. If you&rsquo;re passionate about maximizing campaign performance, leveraging digital advertising expertise, and turning insights into results, this is the role for you.Below are the details:<ul><li>Managing high-performing Google Ads campaigns.</li><li>Strong skills in keyword research, ad copywriting, and bid strategy.</li><li>Deep understanding of audience targeting, conversion tracking, and retargeting strategies.</li><li>Proficiency in Google Analytics and Google Tag Manager.</li><li>Ability to optimize campaigns based on CPA, ROAS, and other key metrics.</li><li>Experience with e-commerce and lead generation campaigns is a plus.</li></ul>Skills &amp; Qualifications:<ul><li>Bachelor's degree in Business, Marketing, or a related discipline.</li><li>Minimum 3 years of hands-on experience with Google Ads.</li><li>Proven track record in managing Google Ads and PPC campaigns.</li></ul>Salary: Market CompetitiveJob Type: Full-timeWork Location: In person

Google Ads Specialist

Forgotten Women

Company: Forgotten WomenLocation: Bahria Town Phase 8, RawalpindiJob Type: Full-Time (Onsite)Working Hours: Monday to Friday, 11 AM &ndash; 7 PMSalary: PKR 60,000 &ndash; 90,000 per month (depending on experience)How to ApplyApply through the form below:https://forms.gle/LAQDXrfkzpih7eKb7About the RoleWe are looking for a results-driven Google Ads Specialist who can take full ownership of our paid campaigns from planning and execution to optimization and reporting.You will play a key role in driving fundraising and awareness campaigns through high-performing digital advertising. The ideal candidate combines strong analytical skills with a performance-focused mindset.Graphic design skills are preferred to support ad creatives and improve campaign performance.What You&rsquo;ll Do<ul><li>Plan and manage Google Ads campaigns (Search, Display, YouTube, Performance Max)</li><li>Optimize campaigns to improve CTR, conversions, CPC, and overall ROI</li><li>Conduct keyword research, audience targeting, and campaign structuring</li><li>Set up and manage conversion tracking and event tracking</li><li>Analyze performance data and make data-driven optimization decisions</li><li>Create and maintain performance dashboards and reports (Looker Studio)</li><li>Run A/B tests on ads, creatives, and landing strategies</li><li>Manage budgets effectively and scale high-performing campaigns</li><li>Support fundraising and awareness campaigns through paid ads</li><li>Collaborate on or create ad visuals and creatives when needed</li></ul>What We&rsquo;re Looking For<ul><li>Proven experience in Google Ads / PPC campaign management</li><li>Strong understanding of campaign optimization, bidding strategies, and performance metrics</li><li>Experience with Google Looker Studio, Google Analytics, and Tag Manager for data tracking and reporting</li><li>Good understanding of audience targeting, remarketing, and campaign structuring</li><li>Graphic design skills (preferred)</li><li>Analytical mindset with strong attention to detail</li><li>Ability to work independently and meet deadlines</li></ul>Nice to Have<ul><li>Google Ads Certification</li><li>Basic knowledge of SEO / SEM</li><li>Experience with tools like SEMrush, SpyFu, or similar</li></ul>Why Join Us<ul><li>Work on meaningful campaigns supporting vulnerable women globally</li><li>Be part of a mission-driven and growing team</li><li>Opportunity to build a strong performance marketing portfolio</li></ul>For any questions regarding the application process, please feel free to reach out at Arshia@forgottenwomen.orgPay: Rs60.00 - Rs90.00 per monthApplication Question(s):<ul><li>Have you filled out the Google Form provided in the job description?</li></ul>(Applications without completing the form will not be considered.)If not, please complete it using the link below: https://forms.gle/LAQDXrfkzpih7eKb7Work Location: In person

Google Ads Specialist (Graphic Design Preferred)

Vorksol Pvt.Ltd

Job Description:We are looking for a highly skilled Senior PPC &amp; Digital Marketing Specialist(Ads-Focused) with expertise in paid advertising across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads. The ideal candidate will be responsible for designing, managing, and optimizing performance-driven ad campaigns, ensuring maximum ROI, and leading our digital paid strategy with innovation and precision.A minimum of 2-3+ years of relevant experience is required.Key Responsibilities:1. PPC Strategy &amp; Campaign Management Develop tailored PPC strategies for Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads. Conduct audience research, segmentation, and targeting to maximize ROI. Build and manage ad campaigns across Search, Display, Video, and Shopping formats. Optimize bids, budgets, and ad scheduling to achieve conversion goals. 2. Keyword &amp; Audience Targeting Perform advanced keyword research, match-type optimization, and negative keyword strategy. Leverage audience insights, remarketing, and lookalike audiences for improved targeting. Align ad targeting with client&rsquo;s buyer personas and funnel stages. 3. Ad Copywriting &amp; Creative Optimization Write compelling ad headlines and descriptions aligned with brand voice. Collaborate with design teams to produce high-converting ad creatives (images &amp; videos). Test variations of ad copy, CTAs, and creative formats to maximize engagement. Ensure compliance with platform ad policies. 4. Conversion Rate Optimization (CRO) Review and optimize landing pages for higher conversion rates. Implement A/B testing for forms, CTAs, page layouts, and headlines. Ensure alignment between ad messaging and landing page experience. Target PageSpeed Insights benchmarks (90+ Performance, 90+ Accessibility, 100 Best Practices &amp; SEO).5. Analytics &amp; Reporting Set up conversion tracking using GA4, Google Tag Manager, and platform pixels. Create campaign performance dashboards (CTR, CPC, CPA, ROAS, LTV). Provide weekly and monthly reports with actionable insights. Continuously refine targeting and creative based on data-driven results. 6. Budget &amp; ROI Management Allocate and manage ad spend across platforms to maximize ROI. Monitor daily performance and adjust budgets for under/over-performing campaigns. Identify scaling opportunities and reduce wasted spend through optimizations.7. Strategic PPC Leadership Stay updated with Google, Meta, and TikTok ad platform changes and algorithm updates. Propose innovative ad strategies (e.g., Performance Max, Smart Bidding, AI-driven campaigns). Mentor junior marketing team members on PPC best practices. Suggest advanced strategies like dynamic remarketing and multi-touch attribution.8. Collaboration Work closely with SEO, design, and content teams to ensure cross-channel alignment. Be available during business hours (9am&ndash;6pm) for campaign adjustments and approvals. Participate in strategy sessions with client teams to refine objectives and KPIs.Deliverables Expected PPC campaign strategy documents &amp; audience research reports. Ad account setup and structured campaign build-outs. Weekly optimization logs (bid adjustments, targeting refinements, creative tests). Monthly PPC performance reports with insights and recommendations. CRO recommendations for landing pages to increase conversions. Budget allocation and scaling roadmap.Requirements:Qualifications &amp; Skills Bachelor&rsquo;s degree in Marketing, Business, or related field (preferred).2&ndash;3+ years of hands-on PPC experience across multiple platforms.Google Ads Certification &amp; Meta Blueprint Certification (preferred).Proven track record of achieving performance goals (ROAS, CPA, conversions).Strong skills in Google Analytics (GA4), GTM, and data-driven reporting.Excellent copywriting and communication skills.Strong analytical mindset with a results-driven approach.Ability to manage multiple campaigns simultaneously.Apply Now: Interested candidates can send their CV to hr@vorksol.comJob Type: Full-timePay: From Rs120,000.00 per monthWork Location: In person

Senior PPC & Digital Marketing Specialist(Ads-Focused)

Sparc Digital Solutions

Job SummaryWe need a Google Ads Specialist with a minimum of 2 years of experience in managing mid-to-large scale budgets. You should be an expert in Search, Display, and Performance Max campaigns, with a deep understanding of how to generate high-quality leads for service-based businesses.Advanced Key Responsibilities<ul><li>Full Funnel Campaign Setup: Designing and executing Search, Display, Remarketing, and Performance Max (PMax) campaigns.</li><li>Conversion Tracking Mastery: Setting up and troubleshooting Google Tag Manager (GTM), GA4 Conversion events, and Enhanced Conversions.</li><li>Lead Quality Optimization: Implementing negative keyword strategies and &quot;Search Themes&quot; to filter out junk leads and focus on high-ticket clients (e.g., Remodeling/Construction).</li><li>A/B Testing: Constantly testing Responsive Search Ads (RSA), ad extensions (Assets), and landing page copy to improve CTR and Quality Score.</li><li>Bidding Strategies: Hands-on experience with Smart Bidding (Target CPA, Target ROAS) vs. Manual bidding based on campaign goals.</li><li>Data Analysis &amp; Reporting: Providing detailed weekly/monthly reports using Looker Studio or Google Analytics 4 to show clear ROI/ROAS.</li><li>Competitor Analysis: Using tools like SEMrush/SpyFu to monitor competitor moves and adjust bidding strategies accordingly.</li></ul>Technical Requirements &amp; Skills<ul><li>Experience: 2+ years of proven experience in Google Ads (Agency experience is a huge plus).</li><li>Certifications: Google Ads Search &amp; Display certifications (Preferred).</li><li>Advanced Tracking: Solid understanding of Server-Side Tracking and Lead-to-Sale journey tracking.</li><li>Industry Knowledge: Proven track record in the Home Improvement, HVAC, or Service-Based sectors.</li><li>Budget Management: Ability to manage monthly spends of $5,000 to $20,000+ effectively.</li><li>Copywriting: Ability to write high-converting, &quot;click-worthy&quot; ad copies that stand out in a crowded market.</li></ul>What We Offer<ul><li>Salary: Competitive 50k - 60k PKR (Depending on technical expertise).</li><li>Work Culture: A professional and growth-oriented environment at SPARC Digital Solutions.</li><li>Projects: Work on high-spending international accounts and diverse niches.</li></ul>How to ApplyPlease apply with your CV and a Screenshot/Case Study of your best-performing Google Ads campaign (Focusing on Lead Generation/CPA).Job Type: Full-timePay: Rs50,000.00 - Rs60,000.00 per monthWork Location: Hybrid remote in Rawalpindi

Performance Marketing Specialist (Google Ads Expert)

About the RoleSPARC Digital Solutions is looking for a High-Level Performance Marketer who is an expert in scaling service-based businesses. We need a specialist who understands &quot;Direct Response Marketing&quot; and can manage significant ad spends on Google and Meta to generate high-quality leads for industries like Home Improvement, Remodeling, and Construction.Core Expertise Required<ul><li>Google Ads Mastery: Expert in Search, Performance Max (PMax), and Display. You must know how to optimize for high-ticket keywords and improve Quality Scores to dominate the SERP.</li><li>Meta Ads Specialist: Deep understanding of Facebook &amp; Instagram Ads, including Creative Testing, Audience Scaling, and using Advantage+ campaigns to drive ROI.</li><li>Account Auditing: Pro-level skills in auditing existing ad accounts to identify wasted spend and scaling opportunities.</li><li>Tracking &amp; Analytics: Hands-on experience with GTM (Google Tag Manager), GA4, and Meta Pixel/Conversion API (CAPI) to ensure data-driven decision-making.</li></ul>Key Responsibilities<ul><li>Lead Generation Strategy: Designing and executing full-funnel strategies that convert cold traffic into qualified leads.</li><li>Campaign Optimization: Continuous A/B testing of ad copies, headlines, and visuals to maintain a low CPL (Cost Per Lead).</li><li>Budget Scaling: Safely scaling daily budgets from $100 to $1,000+ while maintaining stable performance.</li><li>Reporting &amp; ROI: Preparing technical performance reports that clearly show spend, leads, and conversion rates.</li><li>Tool Familiarity: Basic knowledge of GoHighLevel (GHL) for lead management and ClickUp for task tracking is required to stay aligned with the agency's workflow.</li></ul>Qualifications &amp; Skills<ul><li>Experience: Minimum 3 years of proven experience in Performance Marketing (Agency background is a must).</li><li>Niche Proven Track Record: Experience in US/UK/International markets for service-based niches (Remodeling, Roofing, HVAC, etc.).</li><li>Creative Mindset: Ability to provide &quot;Winning Hooks&quot; and ad angles to the design team.</li><li>Analytical Thinking: Ability to interpret complex data and pivot strategies based on performance trends.</li></ul>What We Offer<ul><li>Salary: 70,000 &ndash; 80,000 PKR (Based on expertise and test results).</li><li>High-Ticket Projects: Work on premium international accounts with large budgets.</li><li>Growth: A leadership-oriented environment at SPARC Digital Solutions in Bahria Town Phase 6.</li></ul>How to ApplyInterested candidates should apply with their updated CV and a brief Case Study of a lead-generation campaign they successfully scaled.Job Type: Full-timePay: Rs70,000.00 - Rs80,000.00 per monthWork Location: Hybrid remote in Rawalpindi

Senior Performance Marketing Specialist (Google & Meta Ads)

SOURCE CODE ACADEMIA

Digital Marketing Specialist We are seeking a results-driven Digital Marketing Specialist to enhance our online presence, generate qualified leads, and support business growth. The ideal candidate will develop and execute multi-channel digital marketing strategies including SEO, paid advertising, social media, and content marketing while analyzing performance and optimizing campaigns for maximum ROI.Key Responsibilities:<ul><li>Plan, execute, and optimize digital marketing campaigns across channels (SEO, Google Ads, social media, email marketing, etc.).</li><li>Conduct market research and audience analysis to identify trends and growth opportunities.</li><li>Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, etc.) to drive traffic and conversions.</li><li>Oversee social media platforms, create engaging content, and increase brand awareness.</li><li>Develop and implement SEO strategies (on-page, off-page, and technical) to improve organic rankings.</li><li>Collaborate with content creators to produce high-quality, conversion-focused content.</li><li>Track and analyze campaign performance using tools like Google Analytics (GA4), Meta Business Suite, and other marketing tools.</li><li>Monitor KPIs such as traffic, leads, conversion rates, CTR, and ROI; prepare regular performance reports.</li><li>Conduct competitor analysis and identify opportunities to outperform in the market.</li><li>Stay up-to-date with the latest digital marketing trends, tools, and platform updates.</li></ul>Required Skills &amp; Qualifications:<ul><li>3&ndash;4 years of proven experience in digital marketing.</li><li>Strong understanding of digital marketing channels including SEO, PPC, social media, and email marketing.</li><li>Experience with tools such as Google Analytics (GA4), Google Ads, Meta Ads Manager, and SEO tools (Ahrefs, SEMrush, etc.).</li><li>Analytical mindset with the ability to interpret data and optimize campaigns accordingly.</li><li>Excellent communication and coordination skills.</li><li>Ability to manage multiple campaigns and meet deadlines.</li></ul>Preferred Skills:<ul><li>Experience with CMS platforms like WordPress or Shopify.</li><li>Knowledge of conversion rate optimization (CRO) techniques.</li><li>Basic understanding of HTML/CSS.</li><li>Experience with marketing automation tools and CRM systems.</li></ul>KPIs / Performance Metrics:<ul><li>Growth in website traffic, leads, and conversions.</li><li>ROI and performance of paid campaigns.</li><li>Improvement in engagement rates across digital platforms.</li><li>Increase in brand awareness and online visibility.</li><li>SEO performance (keyword rankings, organic traffic).</li></ul>Salary Range:PKR 90,000 &ndash; 150,000 per month (based on experience and skill set)Why Join Us:Be part of a dynamic and growth-oriented team where your digital marketing strategies directly impact business success. You&rsquo;ll have the opportunity to work across diverse channels, collaborate with talented professionals, and continuously grow your expertise.Job Type:Full-timeWork Location:RawalpindiJob Type: Full-timePay: Rs90,000.00 - Rs150,000.00 per monthWork Location: In person

Digital Marketing Specialist

Cloud Rexpo Pvt. Ltd.

Job Title: Digital Marketing SpecialistAbout us: YC Solutions is a progressive group of companies delivering integrated solutions across online education, Business Process Outsourcing, technology, and real estate. Through leading platforms such as Your Cloud Campus, NSOL, and Cloud REXPO, we support businesses and individuals with innovative, scalable services designed to drive measurable results. Since 2009, we have successfully partnered with thousands of clients primarily in the United States, building a strong reputation for excellence, reliability, and performance.As part of our continued growth, we are seeking ambitious and talented professionals who are ready to make an impact. We offer a professional, growth-oriented environment, exposure to international markets, and meaningful career development opportunities. Join us and become part of a team that values innovation, collaboration, and long-term success.Job OverviewWe are looking for a results-driven and analytical Digital Marketing Specialist to manage and optimize multi-channel marketing campaigns. The ideal candidate has hands-on experience in paid advertising, email marketing, and SEO, with a strong understanding of performance metrics and conversion optimization. This role requires someone who can drive engagement, increase sales, and enhance overall digital presence through strategic campaign execution.Key Responsibilities<ul><li>Manage and optimize Meta (Facebook &amp; Instagram) Ads campaigns to drive engagement and revenue.</li><li>Plan, execute, and manage Google Ads campaigns for various marketing objectives.</li><li>Develop and implement effective Email Marketing strategies to nurture leads and increase conversions.</li><li>Optimize website SEO to improve organic traffic, rankings, and visibility.</li><li>Monitor campaign performance, analyze data, and implement improvements for better ROI.</li><li>Collaborate with design and content teams to enhance overall digital presence and user experience.</li><li>Support e-commerce growth initiatives (experience with Shopify is a plus).</li></ul>Qualifications &amp; Experience<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Communications, or a related field.</li><li>Proven experience managing Meta Ads, Instagram Ads, and Google Ads campaigns.</li><li>Strong knowledge of Email Marketing and automation tools.</li><li>Solid understanding of SEO best practices and optimization strategies.</li><li>Experience with Shopify (preferred).</li><li>Excellent analytical skills and attention to detail.</li><li>Ability to manage multiple campaigns and deadlines effectively.</li></ul>Salary &amp; Benefits<ul><li>Competitive salary and fringe benefits.</li><li>Paid Time off</li><li>Comprehensive on the job trainings</li><li>Professional Development</li><li>Career Advancement</li><li>Team Building Activities</li><li>Innovative Work Environment</li><li>Work-Life Balance</li><li>Company trips</li><li>Wellness Programs</li><li>Performance based promotion</li></ul>Office Hours: 09:00 PM to 06:00 AM (Monday to Friday) Office Location: Chandi Chowk: Murree Road Near Chandi Chowk, Rawalpindi.Job Type: Full-timeApplication Question(s):<ul><li>Are you willing to work onsite?</li><li>Are you willing to work in night shift?</li><li>Are you comfortable with the job location? </li><li>What is your current/last drawn salary?</li><li>What is your expected salary?</li><li>Please specify your notice period in days (If any)?</li><li>How many years of experience do you have with Meta ads?</li><li>How many years of experience do you have with google ads?</li><li>How many years of experience do you have with Insta ads?</li><li>What is the largest monthly advertising budget (in USD) you have been responsible for managing and optimizing?</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>digital marketing : 4 years (Preferred)</li></ul>Language:<ul><li>english fluently (Preferred)</li></ul>Work Location: In person

Explore 73+ Google ads specialist in Rawalpindi this March. Find roles across top companies and apply now to boost your career.

73 google ads specialist jobs In Rawalpindi

Google Ads Specialist

Google Ads Specialist (Graphic Design Preferred)

Senior PPC & Digital Marketing Specialist(Ads-Focused)

Performance Marketing Specialist (Google Ads Expert)

Senior Performance Marketing Specialist (Google & Meta Ads)

Digital Marketing Specialist

Digital Marketing Specialist