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milky way cafe

Role Mission | ONLY RESULTSWe are looking for a Growth-focused Performance Marketing Lead who can deliver real, visible, measurable business results.This role is not about content creation or branding &mdash; it is a pure growth and performance-driven role.CORE KPIs:&#8203;<ul><li>Google Maps Review Growth (Grow from 100 &rarr; 1000 &rarr; 3000)</li><li>In-Store Order Growth (Consistently increase dine-in &amp; takeaway orders)</li><li>Food Delivery Platform Growth (Improve exposure &amp; conversion on Talabat / Deliveroo / Noon)</li><li>Social Media Growth (Significant increase in Instagram / TikTok followers, reach, and engagement)</li></ul>(Focus on growth, not posting content)1. Google Maps Growth (Core Responsibility)&#8288; &#8288;Improve Google Maps ranking &amp; keyword visibility&#8288; &#8288;Plan review growth strategies (short-term + long-term)&#8288; &#8288;Increase natural exposure, route clicks, and saves&#8288; &#8288;Monitor multi-branch Google Maps performance2. Performance Advertising (Most Important)Independently manage:&#8288; &#8288;Google Ads (Search / Display / PMax)&#8288; &#8288;Meta Ads (Facebook &amp; Instagram &ndash; Conversion &amp; Leads)&#8288; &#8288;TikTok Ads (a strong plus)&#8288; &#8288;Control CPL, CPC, CTR, ROAS&#8288; &#8288;Build landing pages and run A/B tests&#8288; &#8288;Integrate ads with Maps growth, delivery platforms, and in-store conversions3. Food Delivery Platform Growth(Talabat / Deliveroo / Noon)&#8288; &#8288;Improve ranking and conversion performance&#8288; &#8288;Optimize menu covers, titles, sorting, and keywords&#8288; &#8288;Aim for &ldquo;Recommended for You&rdquo; and &ldquo;Popular Near You&rdquo; placements&#8288; &#8288;Understand platform ranking algorithms&#8288; &#8288;Plan review and sales growth rhythm4. Social Media Growth (IG / TikTok)&#8288; &#8288;Study algorithm behavior and trend patterns&#8288; &#8288;Guide content direction, scripts, and account matrix&#8288; &#8288;Drive viral-style content output&#8288; &#8288;Analyze data and optimize growth strategy&#8288; &#8288;Plan KOL/KOC collaborations5. Data Analysis &amp; Strategy Optimization&#8288; &#8288;Produce weekly growth reports&#8288; &#8288;Analyze Ads &rarr; Maps &rarr; Delivery &rarr; Social Media as one growth funnel&#8288; &#8288;Adjust budget, content direction, and strategy based on data&#8288; &#8288;Track GMV, exposure, conversions, review growth, etc.&#32844;&#20301;&#31867;&#22411;&#65306;&#20840;&#32844;&#34218;&#36164;&#65306; AED5,000.00&#33267;AED8,000.00&#65288;&#27599;&#26376; &#65289;&#36890;&#21220;/&#25644;&#36801;&#33021;&#21147;:<ul><li>Dubai: &#31283;&#23450;&#36890;&#21220;&#65292;&#25110;&#22312;&#24320;&#22987;&#24037;&#20316;&#21069;&#35745;&#21010;&#25644;&#23478; (&#39318;&#36873;)</li></ul>&#25945;&#32946;&#32972;&#26223;:<ul><li>Bachelor's (&#39318;&#36873;)</li></ul>&#24037;&#20316;&#35821;&#35328;:<ul><li>Russian and English (&#24517;&#22635;)</li></ul>

Growth & Performance Marketing Manager

talabat

<div>
 talabat is part of the Delivery Hero Group, the world&rsquo;s pioneering local delivery platform, our mission is to deliver an amazing experience&mdash;fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
 
 
 
 Job Description
 
 
 
 As a Senior Marketing Specialist for talabat UAE, you'll lead the planning and execution of growth marketing campaigns for talabat mart, ensuring consistent messaging across all channels. Reporting to the Sr Marketing Manager (Consumer) you'll create compelling content, manage creative assets, and optimize campaign performance to drive growth.
 
 
 Your primary responsibilities will include developing and implementing marketing campaigns to promote and increase ToM, orders, acquisitions, ABV, and frequency.
 
 
 
 Whats On Your Plate
 
 
 
 <ul>
 <li>
 Handling, planning &amp; liaising with internal and external teams to activate campaigns;
 </li>
 <li>
 Managing deliverables of content across channels;
 </li>
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 Working with manager to plan campaigns, which are aligned with the annual calendar;
 </li>
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 Constantly track trends, flag new ones, and come up with relevant marketing campaign ideas;
 </li>
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 Constantly tracking and reporting costs, marketing spend and budgets.
 </li>
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 Conduct in-depth market research, analyze industry trends, and identify new opportunities for campaign initiation, optimization and customer targeting.
 </li>
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 Utilize advanced analytics to measure campaign performance, derive actionable insights, and continuously optimize campaigns for maximum growth;
 </li>
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 Overcome challenges and develop creative solutions to enhance campaign effectiveness, reach target audiences, and drive desired outcomes;
 </li>
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 Collaborate with cross-functional teams, including commercial, supply chain, brand, creative, CRM, content, and digital marketing, to ensure seamless execution and consistency across all channels.
 </li>
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 Plan and manage the campaign budget, ensuring effective allocation and optimization of resources.
 </li>
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 Monitor and analyze key campaign metrics, providing regular reports and recommendations to stakeholders.
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 Foster strong relationships with internal stakeholders, external partners, and agencies to drive successful collaboration and campaign delivery.
 </li>
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 Stay up-to-date with industry best practices, emerging marketing trends, and innovative technologies to drive continuous improvement and innovation within the team.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 What Did We Order?
 
 
 
 <ul>
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 Minimum of 5 years of relevant experience in marketing, and campaign management preferably in an e-commerce, aggregator, retailer, or tech company.
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 Expertise in understanding the marketing mix and campaign management.
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 Strong project management and analytical skills.
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 Strong communication and interpersonal skills.
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 A creative person with eye to details
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 Comfortable working in a challenging environment.
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 Fluent in English (Arabic is a plus)
 </li>
 </ul>
</div>

Sr. Specialist Marketing

IBMC

Overview At IBMC, we help international companies grow by handling their HR and hiring needs so they can focus on what they do best. Right now, we're assisting one of our clients in the financial services industry to find a Fullstack Digital Marketing Manager. In this role, you'll lead a Growth Marketing team across Performance Ads, CRM, and SEO, driving measurable results and ensuring strategies make maximum impact. Responsibilities <ul><li>Lead, mentor, and manage a team of specialists in Performance Ads, CRM, and SEO, fostering a high-performing, collaborative environment.</li><li>Provide strategic direction, guidance, and constructive feedback to help the team achieve individual and collective goals.</li><li>Develop and execute full-funnel digital marketing strategies across Meta, Google Ads, email marketing, and SEO in alignment with business objectives.</li><li>Oversee media planning, CRM journeys, and SEO content strategy, ensuring strategic integration across channels.</li><li>Direct the Performance Ads team in campaign setup, optimization, and performance tracking, with a focus on ROI, conversions, and CAC.</li><li>Guide the CRM specialist in crafting and optimizing customer journeys, automations, and campaign performance.</li><li>Ensure effective budget management and maximize paid media performance across all platforms.</li><li>Own the digital marketing reporting process, ensuring timely delivery of actionable insights and performance updates.</li><li>Analyze campaign and market data to identify trends, gaps, and growth opportunities.</li><li>Lead the development of creative briefs and collaborate with design and video teams to ensure impactful, on-brand campaign assets.</li><li>Manage project timelines, workflows, and output quality for all digital campaigns.</li><li>Collaborate closely with Web Development, Sales, Media, and PR teams to ensure integrated, cross-functional marketing efforts.</li></ul> Qualifications <ul><li>Minimum 5 years of experience in digital marketing, with at least 2 years in a leadership or managerial role.</li><li>Proven track record in Performance Advertising (Meta, Google Ads), CRM/Email Marketing, and SEO, with hands-on campaign execution and team management.</li><li>Experience working in a fast-paced, high-pressure agency environment, ideally with exposure to clients in financial services, proprietary trading, hedge funds, or fintech.</li><li>Strong analytical mindset with proficiency in tools like Google Analytics, Meta Ads Manager, Klaviyo/Mailchimp, SEMrush, or Ahrefs.</li><li>Solid understanding of customer lifecycle marketing, segmentation, and performance-driven growth strategies.</li><li>Demonstrated ability to lead high-performing teams and manage complex, multi-channel digital campaigns under tight deadlines.</li><li>Excellent communication and cross-functional collaboration skills, able to align with design, development, sales, and media teams.</li><li>Comfortable managing digital marketing budgets and delivering measurable ROI.</li><li>Creative eye and experience working with designers and videographers to deliver compelling digital assets.</li><li>Fluent in English, both written and spoken.</li><li>Willing to work Hybrid in Jakarta / Bali</li></ul> Benefits <ul><li>A competitive salary and benefits package.</li><li>A pivotal role in the growth and success of a dynamic agency.</li><li>A collaborative and supportive work environment where your ideas are valued.</li><li>The chance to work with a diverse range of exciting clients in the financial services industry.</li><li>Opportunities for professional development and career advancement.</li><li>Business travel and opportunity to connect with international market.</li></ul>

Fullstack Digital Marketing Manager

Al Khayyat Investments (AKI)

<div>
 
 
 JOB PURPOSE:
 
 
 
 Own and execute digital growth campaigns across paid, owned, and earned channels to acquire, nurture, and convert both B2C customers (e-commerce/web/app) and B2B leads (corporate, clinics, gyms, partners). The role is hands-on: build funnels, launch campaigns, optimize for CPL/ROAS, and report on performance.
 
 
 
 
 
 
 KEY ACCOUNTABILITIES:
 
 
 
 
 
 
 
 Growth &amp; Acquisition
 
 
 <ul>
 <li>
 Plan and run digital campaigns across Meta, Google (Search, Shopping, PMAX), TikTok, LinkedIn (for B2B) to deliver leads and sales.
 </li>
 <li>
 Build and optimize full-funnel journeys (awareness &rarr; consideration &rarr; conversion &rarr; reactivation) for B2C and B2B.
 </li>
 <li>
 Manage and optimize CPL, CPA, and ROAS/MER against monthly targets.
 </li>
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 Set up and manage retargeting/remarketing audiences across channels.
 </li>
 </ul>
 
 
 
 
 
 Lead Generation (B2B &amp; B2C)
 
 
 <ul>
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 Create and optimize landing pages, forms, and lead magnets to improve lead conversion.
 </li>
 <li>
 Design B2B lead flows (ads &rarr; LP &rarr; CRM &rarr; sales) with scoring and routing.
 </li>
 <li>
 Work with sales/commercial teams to qualify and improve lead&rarr;opportunity&rarr;won.
 </li>
 </ul>
 
 
 
 
 
 SEO / Content Support
 
 
 <ul>
 <li>
 Coordinate with SEO/agency to grow non-brand organic traffic and improve rankings on priority categories.
 </li>
 <li>
 Brief and optimize content for landing pages, PDPs, and blogs to support campaigns.
 </li>
 </ul>
 
 
 
 
 
 CRM &amp; MarTech Collaboration
 
 
 <ul>
 <li>
 Work with CRM team to build nurture journeys (welcome, abandoned, win-back, B2B follow-up).
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 <li>
 Ensure campaign UTM hygiene and GA4/pixel tracking is in place.
 </li>
 <li>
 Segment audiences for lookalikes, RFM, and B2B verticals.
 </li>
 </ul>
 
 
 
 
 
 Analytics &amp; Reporting
 
 
 <ul>
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 Build weekly performance dashboards on traffic, leads, CVR, CPL, ROAS, and pipeline.
 </li>
 <li>
 Run A/B tests on creatives, audiences, placements, and landing pages; document learnings.
 </li>
 <li>
 Present insights and optimizations to marketing and business stakeholders.
 </li>
 </ul>
 
 
 
 
 
 KPIs (including but not limited to)
 
 
 <ul>
 <li>
 B2C: ROAS &ge; 3&ndash;5x, CVR &uarr;, AOV &uarr;, CAC &darr;
 </li>
 <li>
 B2B: Qualified leads/MQLs &uarr; 15&ndash;30% QoQ (spend-dependent), CPL &darr; 10&ndash;20%
 </li>
 <li>
 Lead-to-opportunity / lead-to-sale conversion &uarr;
 </li>
 <li>
 Organic non-brand sessions &uarr; 20&ndash;30% in 6&ndash;12 months (with SEO support)
 </li>
 <li>
 UTM &amp; tracking accuracy &ge; 98%, GA4 key events &ge; 99%
 </li>
 </ul>
 
 
 
 
 
 EXPERIENCE &amp; QUALIFICATION:
 
 
 <ul>
 <li>
 
 Minimum Qualification:
 
 Bachelor&rsquo;s degree in Marketing or related.
 </li>
 <li>
 
 Minimum Experience:
 
 Experience: 3&ndash;5+ years in digital marketing/growth, with proven lead generation in both B2C (e-commerce/retail/health/wellness) and B2B (services, clinics, enterprise, education or similar).Hands-on with platforms: Meta Ads Manager, Google Ads (Search, Display, Shopping, PMAX), LinkedIn Campaign Manager (for B2B), basic TikTok Ads. Analytics: Solid GA4, Tag Manager, UTM structures; dashboarding (Data Studio/Looker/PBI) is a plus. CRO/LP tools: Experience with landing page builders (Unbounce, Webflow, Shopify, Elementor, etc.) and A/B testing. MarTech/CRM exposure: HubSpot / Salesforce / Klaviyo / Emarsys / Iterable or similar &mdash; to pass leads, trigger journeys, and report. Strong copy/briefing skills for ad creatives, LPs, and lead magnets. Comfortable working in fast, multi-brand / multi-country environment (UAE/GCC).
 </li>
 </ul>
 
 
 
 
 
 SKILLS, KNOWLEDGE &amp; ABILITIES:
 
 
 <ul>
 <li>
 
 Job Specific:
 
 Experience with marketplaces (Amazon/Noon) performance ads. Basic SEO (on-page, CWV, schema) and Arabic/English content coordination. Experience in health, wellness, pharmacy, or beauty industries.
 </li>
 <li>
 
 Generic Skills: Data
 
 -driven, test-and-learn mindset. Strong stakeholder communication (marketing, e-com, sales). Ability to prioritize multiple campaigns and deadlines. Ownership: can brief, launch, optimize, and report without heavy supervision
 </li>
 </ul>
 
 
 
 
 
 Work Environment:
 
 Dubai Offices
 
</div>

Digital Marketing & Growth Specialist (B2C & B2B — Lead Generation) - BinSina

Beauty Binge & Siyate

E-commerce &amp; Performance Marketing ManagerLocation: Dubai Type: Full-timeAbout SiyateSiyate is a contemporary house of perfumery born in Dubai &mdash; where fragrance meets culture, identity, and storytelling. We&rsquo;re redefining luxury through sensory experiences that blend heritage with modernity, and we&rsquo;re expanding our digital footprint across the Middle East, Europe, and Asia.We&rsquo;re now looking for a data-driven yet creatively minded E-commerce &amp; Performance Marketing Manager to lead Siyate&rsquo;s growth across online channels &mdash; scaling both visibility and conversions in a way that mirrors the brand&rsquo;s sophistication.Role OverviewAs Siyate&rsquo;s digital growth driver, you will be responsible for performance marketing, e-commerce optimization, and analytics &mdash; ensuring that every click and impression translates into measurable business growth. You&rsquo;ll blend creative intuition with analytical precision, running campaigns that not only sell, but also reflect Siyate&rsquo;s refined aesthetic and storytelling-led approach.This is a hands-on executional role, not an agency management role &mdash; ideal for someone who thrives on results, optimization, and experimentation in the luxury beauty space.Key ResponsibilitiesPerformance Marketing<ul><li>Plan, execute, and optimize paid ad campaigns across Meta, Google, TikTok, YouTube, and Pinterest.</li><li>Develop full-funnel growth strategies (awareness, acquisition, retargeting, and loyalty).</li><li>Analyze and improve key metrics &mdash; ROAS, CTR, CAC, and conversion rates.</li><li>Manage and scale monthly ad budgets effectively, reallocating spend based on performance.</li><li>Test new audiences, creatives, and channels to continually improve campaign ROI.</li><li>Apply AI-driven tools and analytics dashboards to enhance targeting, segmentation, and optimization.</li></ul>E-commerce Management<ul><li>Oversee Siyate&rsquo;s Shopify (or equivalent) website performance, ensuring seamless UX/UI.</li><li>Optimize CRO (conversion rate optimization) and checkout experience across devices.</li><li>Plan and implement seasonal promotions, product bundles, and gift sets in coordination with sales and marketing.</li><li>Maintain accurate product listings, creative assets, and performance tagging (Meta Pixel, GA4, GTM, Klaviyo).</li><li>Integrate and manage email and SMS automations to drive retention and repeat sales.</li></ul>Analytics &amp; Insights<ul><li>Create detailed weekly and monthly performance reports across all channels.</li><li>Provide actionable insights on campaign effectiveness, audience trends, and creative performance.</li><li>Work closely with the Creative/Marketing Comms team to translate data learnings into impactful content decisions.</li></ul>Sales &amp; Growth KPIs<ul><li>Achieve ROAS &gt; 4x across paid media channels.</li><li>Deliver month-on-month e-commerce revenue growth.</li><li>Reduce customer acquisition cost (CAC) while increasing average order value (AOV).</li><li>Grow repeat customer rate through optimized email/SMS marketing.</li><li>Maintain conversion rates above industry benchmarks for niche beauty/luxury.</li></ul>Ideal Candidate Profile<ul><li>3&ndash;6 years of hands-on performance marketing experience, ideally in beauty, fashion, or lifestyle brands.</li><li>Proven success managing ad budgets exceeding AED 25,000/month.</li><li>Deep understanding of e-commerce funnels, CRO, and analytics platforms.</li><li>Expertise in Meta Ads Manager, Google Ads, Shopify, Klaviyo, GA4, GTM, and Looker Studio.</li><li>Analytical mindset &mdash; comfortable interpreting data and pivoting strategy accordingly.</li><li>Creative thinker &mdash; able to collaborate with brand and content teams to align visuals and messaging with performance.</li><li>A self-starter who thrives in fast-paced, founder-led environments.</li></ul>Eligibility (May not be for you if):You have never directly executed campaigns (this is not a coordination role). You do not have experience in beauty, fashion, or lifestyle industries. You have no track record of improving ROAS or reducing CAC through optimization. You rely on agencies or third parties for execution &mdash; this role requires direct platform handling.Salary Range (UAE Market Benchmark)AED 8,000 &ndash; 12,000/month Performance-based bonus tied to sales and ad ROI targets.Why Join Siyate?You&rsquo;ll be part of a brand that&rsquo;s reshaping what modern perfumery feels like &mdash; rooted in heritage, expressed through design, and driven by impact. Here, you won&rsquo;t just run ads &mdash; you&rsquo;ll scale a story.If you live for analytics, thrive on testing, and know how to make a fragrance brand trend and convert &mdash; we want to meet you. You&rsquo;ll own our digital growth across Meta, Google, and Shopify &mdash; crafting smart campaigns that blend art and numbers.Job Type: Full-timePay: AED8,000.00 - AED12,000.00 per month

E-commerce & Performance Marketing Manager

Bounz

Role Overview:We&rsquo;re looking for a Performance &amp; Loyalty Marketing Manager who combines sharp marketing instincts with deep data awareness. This isn&rsquo;t a social media coordinator role &mdash; it&rsquo;s a strategic marketing position designed to drive measurable business impact. From lifecycle and churn campaigns to social content and branding, this role balances performance with presence.You&rsquo;ll run hyper-targeted campaigns, drive loyalty engagement, support retailer growth, and build a stronger brand presence across all touchpoints.Key Responsibilities:1. Campaign Strategy &amp; Execution<ul><li>Plan and run data-driven marketing campaigns based on member behavior, transaction history, and segmentation (RFM, churn risk, new joiners, etc.)</li><li>Execute cross-partner targeting to increase share of wallet, retention, and frequency</li><li>Manage lifecycle campaigns across acquisition, onboarding, retention, and win-back journeys</li></ul>2. Performance &amp; Paid Media<ul><li>Own and optimize hyper-targeted paid ad campaigns across Meta, Google, YouTube, and other platforms.</li><li>Test creatives, audiences, and placements with a clear focus on performance &mdash; CAC, ROAS, retention uplift</li><li>Track and report ROI metrics regularly with actionable recommendations</li></ul>3. Loyalty &amp; Member Insights<ul><li>Work with data teams to extract behavioral insights that inform campaigns and content</li><li>Build and act on predictive models &mdash; churn, basket potential, shopping frequency, and segment behavior</li><li>Collaborate with retailers and brand partners to build marketing plans that increase loyalty adoption, footfall, and basket size</li></ul>4. Brand, Social &amp; Program Engagement<ul><li>Build and maintain a strong, consistent BOUNZ brand identity across social, digital, and in-store assets</li><li>Develop and manage social media content strategy and execution &ndash; driving not just awareness but app installs and engagement</li><li>Create content calendars, campaign creatives, and seasonal activations (working with internal teams or agencies as needed)</li><li>Drive influencer collaborations, storytelling formats, reels, and campaign messaging that align with loyalty initiatives</li><li>Oversee in-store branding, POS visibility, digital banners, and branded campaign support for partners</li><li>Monitor content performance and iterate based on engagement and outcomes</li></ul>5. Strategic Growth &amp; Partnerships<ul><li>Identify new engagement tools (referral programs, gamification, surprise rewards, etc.) to drive stickiness</li><li>Support partner onboarding with tailored marketing playbooks and campaign support</li><li>Explore and test new marketing platforms, tools, and automation to scale program impact efficiently</li></ul>What We&rsquo;re Looking For:<ul><li>3-5 years of experience in performance marketing, loyalty, or CRM-led growth</li><li>Proven ability to drive measurable outcomes &mdash; conversions, app installs, sales uplift, retention</li><li>Hands-on experience with paid media platforms (Meta, Google), CRM tools (MoEngage or similar), and analytics tools (GA4, Looker, etc.)</li><li>Strong understanding of RFM, customer segmentation, and lifecycle marketing</li><li>Strong creative sense &mdash; you can brief, evaluate, and evolve brand and content output</li><li>Experience managing social media and content calendars for fast-paced brands</li><li>Excellent communication skills &mdash; able to align internal stakeholders and retailer/partner needs</li><li>Familiarity with UAE/GCC consumer behavior and retail landscape is preferred</li><li>Experience in retail, eCommerce, or loyalty ecosystems is a strong plus</li></ul>Job Type: Full-timePay: AED10,000.00 - AED15,000.00 per monthApplication Question(s):<ul><li>Which CRM or marketing automation platforms have you used (MoEngage or similar), and what types of journeys or campaigns have you built?</li><li>How familiar are you with RFM analysis and customer segmentation techniques?</li></ul>Experience:<ul><li>Performance marketing, loyalty programs, or CRM-led growth: 3 years (Required)</li><li>Fast-paced retail, eCommerce, or loyalty: 3 years (Required)</li></ul>

Performance & Loyalty Marketing Manager

Keeta

1. Responsible for user growth in Keeta's operations in [specific country], effectively increasing the monthly active transaction user pool through new user acquisition, reactivation, and improving next-month retention rates.2. Identify growth opportunities through data analysis and insights into user behavior/scenarios, defining strategic directions.3. Execute strategies via subsidies, funnel optimization, coupon/SKU design, and marketing campaigns.4. Collaborate with product, R&amp;D, and algorithm teams to achieve transaction user targets.

User Operations

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