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digital marketing specialist

marketing executive

growth marketing manager

AXIAN Telecom

<div>
 <p>
  As the Growth and Marketing Manager for our Group Super App, you will drive the growth and marketing strategy of a multi-service platform used by millions worldwide. You will collaborate closely with regional Operating Companies (OpCos) to ensure the app balances global scalability with local relevance. By aligning centralized innovation with OpCo execution, you will lead user acquisition, engagement, and retention for innovative, digital-first telecommunications globally. This role will develop and implement growth marketing strategies leveraging data, experimentation, and consumer insights to meet ambitious business goals.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Essential duties and responsibilities include.
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ol>
  <li>
   <strong>
    Growth Strategy &amp; Roadmap:
   </strong>
  </li>
 </ol>
 <ul>
  <li>
   Develop and execute a comprehensive growth and marketing strategy and roadmap for the selfcare at group and opco level.
  </li>
  <li>
   Align product initiatives with business objectives and stakeholder requirements to drive operational excellence and streamline processes and issue a clear sprint roll out according to priorities.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <ol>
  <li>
   <strong>
    Requirements definition and gathering
   </strong>
  </li>
 </ol>
 <ul>
  <li>
   Design and execute comprehensive growth marketing strategies to drive user acquisition, engagement, and retention aligned with business objectives.
  </li>
  <li>
   Oversee and implement go-to-market plans, ensuring seamless execution of marketing activities to meet key commercial targets.
  </li>
  <li>
   Use data and performance metrics to derive actionable insights, continuously optimizing user engagement and marketing effectiveness.
  </li>
  <li>
   Develop and run A/B tests and digital experiments to maximize conversion rates and refine customer experiences.
  </li>
  <li>
   Manage and optimize all marketing channels, both organic and paid, to ensure impactful and efficient outcomes.
  </li>
  <li>
   Monitor and report campaign performance, adjusting strategies to improve results based on actionable insights.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <ol>
  <li>
   <strong>
    Stakeholder management and governance
   </strong>
  </li>
 </ol>
 <ul>
  <li>
   Set up and animate the appropriate governance to monitor the project, approve the new release to pilot the execution of the project.
  </li>
  <li>
   Build strong relationships with internal stakeholders, including business leaders, department heads, and end-users, to gather feedback, address concerns, and drive adoption the product.
  </li>
  <li>
   Communicate product updates and enhancements effectively to ensure alignment.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <ol>
  <li>
   <strong>
    Performance review
   </strong>
  </li>
 </ol>
 <ul>
  <li>
   Track global and OpCo-specific KPIs (DAU, retention, revenue) to measure success and iterate based on data insights.
  </li>
  <li>
   Report progress to group leadership and OpCo stakeholders, highlighting risks, opportunities, and outcomes.
  </li>
  <li>
   Support operating companies in identifying performance improving actions to be implemented to deliver and accelerate business performance.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities:
  </strong>
 </p>
 <p>
  As a Growth and Marketing Manager, you will be responsible for collaborating closely with the Segment Lead to achieve the following objectives:
 </p>
 <ol>
  <li>
   <strong>
    Digital Customer Acquisition:
   </strong>
   Assist in developing strategies, partnerships and campaigns to attract new customers to our digital banking platform, enhancing our market presence.
  </li>
  <li>
   <strong>
    Customer Engagement:
   </strong>
   Actively engage existing customers to drive product usage, adoption, and overall satisfaction, promoting long-term relationships.
  </li>
  <li>
   <strong>
    Content Ideation:
   </strong>
   Develop creative and engaging content to support marketing and communication efforts, aligning with the brand's messaging and values.
  </li>
  <li>
   <strong>
    Data Analytics:
   </strong>
   Utilize data analytics tools and techniques to gather insights into customer behavior and preferences, enabling data-driven decisions and strategies.
  </li>
  <li>
   <strong>
    Reporting:
   </strong>
   Generate regular reports on customer engagement metrics, performance, and feedback to evaluate and improve strategies.
  </li>
 </ol>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What are we looking for and what does it require to be Growth and Marketing Manager?
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Skills Required
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Minimum 3+ years of proven experience in digital customer engagement, business growth, or a related role within the banking or financial industry.
  </li>
  <li>
   Strong data analytics skills with the ability to gather insights into customer behavior and preferences, and a track record of making data-driven decisions to enhance customer engagement strategies.
  </li>
  <li>
   Demonstrated experience in leading or being directly involved in the planning, execution, and successful management of customer engagement campaigns or initiatives.
  </li>
  <li>
   Experience in app engagement and analytics tools such as Mixpanel, Airship, MoEngage etc.
  </li>
  <li>
   Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams with proven ability to think creatively and generate innovative ideas.
  </li>
  <li>
   Ability to thrive in a fast-paced, dynamic environment and handle multiple priorities.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Educational &amp; other Requirements
  </strong>
 </p>
 <ul>
  <li>
   Bachelor's in business/Marketing/Analytics/CS with 4+ years of experience with a focus on digital products and startup ecosystem.
  </li>
  <li>
   Thorough knowledge of Marketing and New age Markets
  </li>
  <li>
   Negotiation and Partner Management
  </li>
  <li>
   Stakeholders Management
  </li>
  <li>
   Conflict Management
  </li>
  <li>
   Decision Making and Problem Solving
  </li>
  <li>
   Teamwork and Collaboration
  </li>
  <li>
   Growth-mindset, Attention to detail, Willingness to learn
  </li>
  <li>
   Result Oriented, Creativity and Innovation, Flexible and Adaptable.
  </li>
  <li>
   French language is a must
  </li>
 </ul>
 <p>
 </p>
</div>


Growth and Marketing Manager

Crypto.com

<div>
 <p>
  As Product Marketing Manager, you&rsquo;ll own the positioning, GTM strategy, and lifecycle marketing for our spot trading platform and crypto card product. You will be the voice of the customer, building bridges between the product, growth, and creative teams to craft compelling narratives and data-driven campaigns that drive adoption, retention, and trust. Think of this role as a hybrid between the strategic mindset of a product lead and the creative intuition of a storyteller.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Responsibilities:
   <p>
    <br/>
   </p>
   <p>
    1. Strategy &amp; Positioning
   </p>
   <p>
    - Own the product marketing roadmap for spot trading and crypto card verticals
   </p>
   <p>
    - Craft compelling messaging and value propositions that differentiate us in a crowded market
   </p>
   <p>
    - Define and refine user personas, use cases, and customer journeys
   </p>
   <p>
    <br/>
   </p>
   <p>
    <br/>
   </p>
   <p>
    2. Launch Execution
   </p>
   <p>
    - Lead GTM planning for feature and product launches, coordinating cross-functionally with product, design, comms, and growth
   </p>
   <p>
    - Deliver impactful marketing assets across website, email, social, in-app, and video
   </p>
   <p>
    - Collaborate with PR, content, and community teams to amplify launches externally
   </p>
   <p>
    <br/>
   </p>
   <p>
    <br/>
   </p>
   <p>
    3. Customer Insights &amp; Market Intelligence
   </p>
   <p>
    - Gather and analyze market research, competitive benchmarking, and user feedback to inform strategy
   </p>
   <p>
    - Conduct interviews, surveys, and usability tests to uncover insights that improve product and messaging
   </p>
   <p>
    <br/>
   </p>
   <p>
    <br/>
   </p>
   <p>
    4. Growth &amp; Retention
   </p>
   <p>
    - Partner with lifecycle and growth teams to build acquisition and retention campaigns
   </p>
   <p>
    - Optimize conversion flows and onboarding journeys through data-backed experimentation
   </p>
   <p>
    - Identify opportunities to drive engagement with new features, rewards, and card incentives
   </p>
   <p>
    <br/>
   </p>
   <p>
    <br/>
   </p>
   <p>
    5. Performance &amp; Reporting
   </p>
   <p>
    - Define KPIs to measure the success of marketing initiatives
   </p>
   <p>
    - Track and report on campaign performance using analytics tools like GA4, Mixpanel, Amplitude, or similar
   </p>
   <p>
    - Iterate quickly based on data and feedback
   </p>
   <p>
    <br/>
   </p>
   <p>
    <p>
     <br/>
    </p>
    <strong>
     Requirements
    </strong>
    <ul>
     <li>
      3&ndash;5 years of experience in product marketing, ideally in fintech, crypto, or high-growth tech startups
     </li>
     <li>
      Proven success launching and scaling B2C financial products or platforms
     </li>
     <li>
      Strong understanding of centralized exchanges, crypto spot trading, and payment card ecosystems
     </li>
     <li>
      Excellent communication and copywriting skills&mdash;you can simplify complex ideas and tell stories that convert
     </li>
     <li>
      Highly collaborative, with experience working cross-functionally in fast-paced environments
     </li>
     <li>
      Analytical mindset with proficiency in marketing analytics and user research
     </li>
     <li>
      Experience in regulated industries or financial services is a plus
     </li>
     <li>
      Bonus: Familiarity with DeFi, Web3 wallets, or community-led growth
      <br/>
      <br/>
     </li>
    </ul>
   </p>
  </strong>
 </p>
 <p>
  <br/>
 </p>
</div>


Product Growth Hacker

Emirates Development Bank (EDB)

<div>
 <p>
  <strong>
   JOB PURPOSE
  </strong>
 </p>
 <p>
  We are seeking a highly motivated and data-driven Product Marketing Manager to shape the narrative, growth, and positioning of our financial and technology products. This role will be responsible for defining the product story, designing and executing go-to-market strategies, and driving adoption through integrated brand and performance campaigns.
 </p>
 <p>
  <br/>
 </p>
 <p>
  As the custodian of the customer voice, this person will gather and translate insights into marketing strategies, ensuring that customer needs are at the heart of product development and communication. Working closely with Product, Engineering, and Growth teams, the Product Marketing Manager will lead initiatives that improve user acquisition funnels, conversion, and retention, ultimately helping build the next generation of finance and technology solutions.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   KEY ROLE &amp; RESPONSIBILITIES
  </strong>
 </p>
 <p>
  <strong>
   <em>
    Functional Role:
   </em>
  </strong>
 </p>
 <p>
  <strong>
   Product Narrative &amp; Positioning
  </strong>
 </p>
 <ul>
  <li>
   Define and continuously refine the
   <strong>
    product story, messaging, and positioning
   </strong>
   to ensure clarity and differentiation in the market.
  </li>
  <li>
   Create compelling
   <strong>
    value propositions
   </strong>
   that resonate with target audiences and stakeholders.
  </li>
  <li>
   Develop
   <strong>
    sales and customer-facing materials
   </strong>
   that simplify complex product offerings.
  </li>
 </ul>
 <p>
  <strong>
   Go-to-Market &amp; Growth Campaigns
  </strong>
 </p>
 <ul>
  <li>
   Lead
   <strong>
    go-to-market (GTM) strategy and execution
   </strong>
   for new product launches and major feature rollouts.
  </li>
  <li>
   Design and deliver
   <strong>
    brand, growth, and performance campaigns
   </strong>
   that drive adoption and engagement.
  </li>
  <li>
   Collaborate with creative, content, and digital marketing teams to develop integrated campaign assets.
  </li>
 </ul>
 <p>
  <strong>
   Customer Voice &amp; Insights
  </strong>
 </p>
 <ul>
  <li>
   Act as the
   <strong>
    voice of the customer,
   </strong>
   embedding customer feedback into product and marketing strategies.
  </li>
  <li>
   Conduct
   <strong>
    market research, customer interviews, and competitive benchmarking
   </strong>
   to inform product positioning.
  </li>
  <li>
   Translate data and insights into
   <strong>
    actionable marketing recommendations.
   </strong>
  </li>
 </ul>
 <p>
  <strong>
   Collaboration with Product &amp; Engineering
  </strong>
 </p>
 <ul>
  <li>
   Partner closely with Product and Engineering teams to align marketing with product development.
  </li>
  <li>
   Help refine
   <strong>
    user acquisition, onboarding, and conversion funnels.
   </strong>
  </li>
  <li>
   Support prioritization of product features by providing customer insights and market demand analysis.
  </li>
 </ul>
 <p>
  <strong>
   Performance &amp; Measurement
  </strong>
 </p>
 <ul>
  <li>
   Define and track
   <strong>
    KPIs for product marketing campaigns
   </strong>
   (adoption, conversion, retention, NPS, brand lift).
  </li>
  <li>
   Use analytics to
   <strong>
    optimize messaging, campaigns, and funnels
   </strong>
   on an ongoing basis.
  </li>
  <li>
   Deliver
   <strong>
    clear reporting
   </strong>
   on performance, learnings, and ROI to stakeholders.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   COMPETENCIES, KNOWLEDGE AND SKILLS
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Behavioral Competencies
  </strong>
 </p>
 <ol>
  <li>
   Leadership and stakeholder management
  </li>
  <li>
   Communication and Influence
  </li>
  <li>
   Strategic Thinking
  </li>
  <li>
   Creativity and Innovation
  </li>
  <li>
   Focus on results
  </li>
 </ol>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Technical Competencies
  </strong>
 </p>
 <ol>
  <li>
   Product Marketing
  </li>
  <li>
   Building narratives and storytelling
  </li>
  <li>
   Growth mechanics and experiments
  </li>
  <li>
   Research and analytical skills
  </li>
 </ol>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Knowledge and Skills
  </strong>
 </p>
 <ol>
  <li>
   6&ndash;10 years of experience in
   <strong>
    product marketing, growth marketing, or go-to-market strategy
   </strong>
   within fintech, technology, or digital-first industries.
  </li>
  <li>
   Strong ability to
   <strong>
    craft product narratives
   </strong>
   and simplify complex technology into compelling messaging.
  </li>
  <li>
   Proven experience launching and scaling products, including
   <strong>
    go-to-market campaigns
   </strong>
   .
  </li>
  <li>
   Deep understanding of
   <strong>
    growth funnels, acquisition tactics, and performance marketing
   </strong>
   .
  </li>
  <li>
   Strong research and analytical skills; ability to use
   <strong>
    data to inform decisions
   </strong>
   .
  </li>
  <li>
   Hands-on experience with
   <strong>
    marketing analytics and research tools
   </strong>
   (Google Analytics, Amplitude, Mixpanel, Data.ai, Brandwatch, or similar).
  </li>
  <li>
   Collaborative mindset with experience working alongside
   <strong>
    Product, Engineering, and Growth teams
   </strong>
   .
  </li>
  <li>
   Highly driven, self-motivated, and comfortable operating in a fast-paced, results-oriented environment.
  </li>
 </ol>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   QUALIFICATIONS &amp; EXPERIENCE
  </strong>
 </p>
 <p>
  <strong>
   Required Qualifications:
   <em>
   </em>
  </strong>
 </p>
 <ol>
  <li>
   Bachelor&rsquo;s Degree in Relevant Field Required
  </li>
  <li>
   Professional Qualification relevant to the role
  </li>
 </ol>
 <p>
  <strong>
   Preferred Experience:
  </strong>
 </p>
 <ol>
  <li>
   Minimum of 6 years of Experience
  </li>
 </ol>
</div>


Manager, Product Marketing

Careem

<div>
 <strong>
  About the Company
  <br/>
  <br/>
 </strong>
 Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region&rsquo;s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
 <br/>
 <br/>
 <strong>
  About The Role
  <br/>
  <br/>
 </strong>
 We are looking for a highly motivated
 <strong>
  Marketing Manager
 </strong>
 to drive brand awareness, customer acquisition, and engagement for our food delivery business in the UAE. This role requires a strategic thinker who can execute impactful marketing campaigns, optimize user journeys, and collaborate cross-functionally with commercial, growth and creative teams.
 <br/>
 <br/>
 <strong>
  What You'll Do
  <br/>
  <br/>
 </strong>
 Planning &amp; Execution
 <br/>
 <br/>
 <ul>
  <li>
   Develop and execute the monthly and quarterly marketing calendar aligned with the overall business strategy.
  </li>
  <li>
   Lead the ideation and execution of innovative marketing campaigns across in app, digital and offline channels.
  </li>
  <li>
   Work closely with growth marketing and commercial team to build segmented demand generating campaigns. Work alongside Product and Growth teams on new launches and feature promotions within the Careem Super App.
  </li>
  <li>
   Track and manage marketing budgets, ensuring efficient allocation and performance-driven decision-making.
   <br/>
   <br/>
  </li>
 </ul>
 Campaigns &amp; Content Creation
 <br/>
 <br/>
 <ul>
  <li>
   Work closely with the creative team to develop compelling content and assets for all campaigns.
  </li>
  <li>
   Own and manage the customer communication plan and CRM processes to optimize engagement and retention.
  </li>
  <li>
   Lead restaurant marketing initiatives, collaborating with account managers and commercial teams to enhance merchant visibility.
   <br/>
   <br/>
  </li>
 </ul>
 Team Leadership &amp; Cross-functional Collaboration
 <br/>
 <br/>
 <ul>
  <li>
   Manage, grow, and lead a team of marketing executives, fostering a high-performance culture.
  </li>
  <li>
   Collaborate with commercial, brand, product, and external agency teams to ensure seamless execution of marketing initiatives.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What You'll Need
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   3&ndash;5 years of experience in marketing, ideally in tech, food delivery, or start-up environments.
  </li>
  <li>
   Strong problem-solving skills with a hands-on approach to navigating complex operational environments.
  </li>
  <li>
   Proven ability to manage multiple projects while meeting tight deadlines in a fast-paced setting.
  </li>
  <li>
   Experience in budget management, including forecasting, reporting, and optimizing marketing spend.
  </li>
  <li>
   Strong leadership and mentoring skills, with the ability to develop and inspire a team.
  </li>
  <li>
   Track record of creating and executing innovative marketing campaigns while effectively communicating a compelling vision.
  </li>
  <li>
   Confident, outgoing personality with a natural ability to coach and influence others.
  </li>
  <li>
   Tech-savvy with strong digital literacy and proficiency in marketing tools and software.
  </li>
  <li>
   Previous experience in a technology-driven or start-up environment is highly desirable.
   <br/>
   <br/>
  </li>
 </ul>
 If you're passionate about food tech, growth marketing, and creating
 <strong>
  exceptional customer experiences
 </strong>
 , we'd love to hear from you! 🚀
 <br/>
 <br/>
 <strong>
  What We&rsquo;ll Provide You
  <br/>
  <br/>
 </strong>
 We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
 <br/>
 <br/>
 <ul>
  <li>
   Work and learn from great minds by joining a community of inspiring colleagues.
  </li>
  <li>
   Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
  </li>
  <li>
   Explore new opportunities to learn and grow every day.
  </li>
  <li>
   Work 4 days a week in office &amp; 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
  </li>
  <li>
   Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
  </li>
 </ul>
</div>


Marketing Manager

Hello Chef

<div><p><b>Marketing Director</b></p>
<p>
Hello Chef is scaling fast &mdash; launching new brands, expanding our reach, and investing in the systems that power magical customer experiences. To accelerate this growth, we&rsquo;re looking for a Marketing Director to drive performance, scale our marketing engine, and strengthen Hello Chef&rsquo;s position as the most loved meal brand in the UAE.</p><p></p><p><br>
Reporting to the Chief Customer Officer, you&rsquo;ll own the full marketing funnel &mdash; from brand to performance, acquisition to retention &mdash; and lead a talented team to deliver profitable, sustainable growth. You&rsquo;ll also play a key role on the Senior Management Team, shaping company-wide strategy and ensuring that marketing investments and customer insights translate into real business outcomes.</p><p></p><p><br>
This is a high-impact role for someone who combines strategic clarity with hands-on execution, thrives in fast-paced environments, and loves turning customer insight into action.</p><p></p><p><b><br>
Mission</b></p>
<p>
Deliver profitable growth by acquiring and retaining customers, launching new brands, and keeping Hello Chef the most trusted meal brand for families in the UAE.</p><p></p><p><b><br>
Accountabilities</b></p>
<ul>
<li><b>Drive Core Brand Growth and Profitability: </b>Deliver steady, profitable growth for Hello Chef&rsquo;s core brand &mdash; acquiring and retaining high-value customers, reactivating paused or cancelled ones, and ensuring CAC-to-LTV discipline and accurate forecasting. Strengthen loyalty and engagement through insight-led campaigns and a deep understanding of customer behaviour.</li>
<li><b>Build and Scale New Brands for Future Growth: </b>Turn new brand concepts into meaningful revenue drivers. Develop clear segmentation, positioning, and go-to-market strategies that drive differentiation, repeat behaviour, and measurable ROI &mdash; leveraging Hello Chef&rsquo;s operational and technology capabilities to reach new customer segments.</li>
<li><b>Champion Customer Insight and Cross-Functional Alignment: </b>Build a deep, data-informed understanding of customer needs and behaviours, and make those insights actionable across teams. Lead a consistent rhythm for sharing customer insights that influence product decisions, menu innovation, and experience improvements &mdash; ensuring every growth initiative strengthens trust and brand connection.</li></ul><br>
<p></p>
<p><b>
Competencies</b></p>
<ul>
<li><b>Brand Strategy &amp; Positioning:</b> Proven ability to build and reinforce brands with clear segmentation, messaging, and resonance with target customers &mdash; including interviewing customers, gathering insights, and translating findings into strategy, campaigns, and innovation.</li>
<li><b>Customer Acquisition &amp; Retention: </b>Strong experience in driving profitable customer growth through paid, organic, CRM, lifecycle, and retention levers.</li>
<li><b>Marketing Analytics &amp; Forecasting:</b> Skilled in using data, forecasting, and performance metrics to guide decisions. Partners with marketing and data analysts to model outcomes, track results, and hold marketing accountable to numbers.</li>
<li><b>Go-to-Market Execution: </b>Hands-on success in launching and scaling new brands or products through both digital and offline activations &mdash; events, campaigns, partnerships &mdash; delivering early traction and repeat orders.</li>
<li><b>Team Leadership &amp; People Development: </b>Proven ability to lead and develop a lean, multi-disciplinary marketing team &mdash; spanning CRM, performance media, social, influencer, partnership, and data disciplines &mdash; creating clarity, accountability, and growth across functions.</li>
<li><b>Creative Judgment: </b>Sharp eye for campaigns, content, and activations that resonate with customers &mdash; ensuring messaging lands and strengthens brand positioning.</li></ul><br>
<p></p>
<p><b>
What We Offer</b></p>
<ul>
<li>Market-competitive compensation with biannual performance reviews.</li>
<li>22 days annual leave, annual flight allowance, relocation support if moving to Dubai.</li>
<li>Premium medical coverage (mental health, dental, optical), plus generous parental leave.</li>
<li>50% Hello Chef discount and weekly food tastings.</li>
<li>A high-feedback, high-growth culture &mdash; clarity through job levels, frequent reflections, and real ownership.</li></ul></div>

Marketing Director

Washmen

<div><div><b>Position Overview</b></div><div>
We are seeking a high-performing Growth Lead to drive customer retention and lifecycle initiatives. This hands-on individual contributor role sits one level below the Growth Director and focuses on executing retention strategies, running experiments, and directly contributing to customer lifetime value growth.You'll work closely with the Growth Director to implement the retention roadmap and collaborate cross-functionally to drive measurable business impact.</div><div></div><div><br>
Core Responsibilities</div><div></div><div><b><br>
Hands-On Campaign Execution &amp; Optimization</b></div><div><b>
This is a player role</b> - you'll personally execute retention campaigns from start to finish</div><div>
Design and build customer lifecycle campaigns including onboarding, activation, and win-back flowsWork with copy team for campaign messaging, design email sequences, and create in-app messaging flows</div><div>
Set up and configure marketing automation workflows in CRM platforms</div><div>
Launch campaigns, monitor real-time performance, and make adjustments to improve results</div><div>
Troubleshoot technical issues with campaign delivery and tracking independentlyManage multi-channel retention campaigns across email, SMS, push, and in-appMaintain campaign calendars and ensure proper sequencing of communications</div><div>
Document campaign performance and create post-mortems with learnings</div><div></div><div><b><br>
Retention Strategy &amp; Experimentation</b></div><div>
Lead retention-focused experiments across all channels to improve key metrics</div><div>
Design and execute A/B tests with hypothesis-driven test plans</div><div>
Analyze results, determine winners, and implement learnings into production campaigns</div><div>
Optimize customer segmentation strategies for personalized retention efforts</div><div>
Test messaging, timing, and channel combinations to maximize engagement</div><div>
Build and manage re-engagement campaigns for at-risk customer segments</div><div>
Contribute ideas to the overall retention strategy and roadmap</div><div></div><div><b><br>
Data Analysis &amp; Insights</b></div><div>
Personally write SQL queries to pull and analyze customer behavior data</div><div>
Monitor key retention metrics: churn rate, repeat purchase rate, and customer lifetime value</div><div>
Build dashboards and reports to track campaign performance and retention trends</div><div>
Conduct cohort analysis to identify patterns in customer retention and churn</div><div>
Analyze customer journey data to identify drop-off points and opportunities</div><div>
Present findings and recommendations to the Growth Director and cross-functional teams</div><div>
Use data to prioritize retention initiatives and track ROI</div><div></div><div><b><br>
Cross-Functional Collaboration</b></div><div>
Partner with CRM Lead to execute campaigns aligned with brand guidelines</div><div>
Work with Data Analysts to access customer data and build segments</div><div>
Collaborate with Product teams to understand user behavior and feature adoption</div><div>
Support Customer Success initiatives with targeted retention communications</div><div>
Coordinate with Marketing and Operations teams on messaging consistency and service delivery</div><div>
Share learnings and best practices across the broader growth organization</div><div></div><div><br>
Required Qualification</div><div></div><div><b><br>
Education &amp; Experience</b></div><div>
Bachelor's degree in Marketing, Business, Data Analytics, Engineering, or related field</div><div>
6-10 years of experience in growth marketing, retention marketing, or lifecycle marketing</div><div>
Proven track record of executing successful retention campaigns that improved key metrics</div><div>
Experience with on-demand services, marketplace, or subscription-based business models preferred</div><div>
Demonstrated ability to work autonomously and drive projects to completion</div><div></div><div><b><br>
Technical Skills</b></div><div>
Strong proficiency in SQL for data extraction and analysisHands-on experience with marketing automation platforms (Braze, CleverTap, Customer.io, or similar)</div><div>
Working knowledge of analytics tools (Google Analytics, Mixpanel, Amplitude)Experience with A/B testing platforms and statistical analysis</div><div>
Proficiency in Excel/Google Sheets for data analysis and reportingComfortable with customer segmentation and cohort analysis techniques</div><div>
Basic understanding of APIs and data integration concepts</div><div></div><div><b><br>
Core Competencies &amp; Execution Requirements</b></div><div><b>
Execution-focused mindset</b> - you get things done quickly and efficiently without hand-holding</div><div>
Strong analytical abilities with comfort working with large datasets</div><div>
Creative problem-solver who identifies retention opportunities from dataSelf-starter who thrives with autonomy and minimal supervision</div><div>
Ability to manage multiple projects simultaneously and prioritize effectively</div><div>
Customer-centric mindset with empathy for user experience</div><div>
Comfortable with ambiguity and fast-paced startup environments</div><div>
You personally write SQL queries, build campaigns, analyze test results, and troubleshoot technical issues</div><div></div><div><b><br>
Preferred Qualifications</b></div><div>
Experience with customer data platforms (CDPs)Experience with machine learning applications in customer retention</div><div>
Experience in MENA market or emerging markets</div><div>
Previous exposure to laundry, delivery, or on-demand service businesses</div><div>
Knowledge of customer psychology and behavioral economics</div><div>
Experience with customer research methodologies and VoC programs</div><div>
Background in CRM strategy or email marketing leadership</div><div>
Experience working in high-growth startups or scale-ups</div><div></div><div><b><br>
What We Offer</b></div><div>
Competitive salary based on experience</div><div>
Work directly with senior leadership (Growth Director, VP of Growth, CEO)</div><div>
Exposure to all aspects of growth marketing and retention strategy</div><div>
Professional development in data analysis, experimentation, and lifecycle marketing,Comprehensive health benefits</div><div>
Flexible work arrangements (40 days remote work)Sign-in bonus for 2 years</div><div></div><div><b><br>
Career Path</b></div><div>
Reports directly to the Growth Director as a high-impact individual contributor with potential to grow into team leadership. Success in this role can lead to:Senior Growth Lead with expanded scope</div><div>
Team leadership opportunities as the growth function scales</div><div>
Potential progression to Director roles</div><div>
Cross-functional opportunities in Product, Marketing, or Analytics</div><div></div><div><br>
Day-to-Day Reality</div><div><b>
Morning:</b> Review overnight campaign performance, pull SQL queries to analyze results</div><div><b>
Mid-day:</b> Build and QA new email sequences in CRM platform, meet with Data Analyst on segmentation</div><div><b>
Afternoon:</b> Sync with CRM lead on campaigns, analyze A/B test results from experiments</div><div><b>
End of day:</b> Present cohort analysis findings to Growth Director, update retention dashboard</div><div></div><div><br>
This isn't a role where you delegate work - you do the work. You're in the tools daily, running queries, building campaigns, analyzing data, and shipping improvements. If you love being hands-on and seeing direct impact from your efforts, this role is for you.</div></div>

Growth Lead - Retention Focus

Pollux

<div>
 Dubai
 <br/>
 <br/>
 Exp 6-8 Years
 <br/>
 <br/>
 Full Time
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 <br/>
 Share Your CV
 <br/>
 <br/>
 recruitment@polluxa.com
 <br/>
 <br/>
 <strong>
  Job Description
  <br/>
  <br/>
 </strong>
 As a Business Strategy Analyst at Polluxa, you will play a pivotal role in driving strategic initiatives to support the company's growth and expansion efforts. Working closely with senior management and cross-functional teams, you will analyze market trends, competitive landscapes, and client needs to identify opportunities for business development and optimization. Your insights and recommendations will shape Polluxa's strategic direction and drive sustainable growth. You will be a single point of contact for all of our content in websites, Offerings, Case Studies etc. You will also do market research to decide on new market entry potentials.
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 <strong>
  Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Conduct thorough market research and competitive analysis to identify emerging trends, opportunities, and threats.
  </li>
  <li>
   Analyze client requirements, industry benchmarks, and internal capabilities to develop strategic recommendations and business plans.
  </li>
  <li>
   Collaborate with cross-functional teams to define and prioritize strategic initiatives aligned with company goals and market demands.
  </li>
  <li>
   Evaluate potential partnerships, acquisitions, and investment opportunities to support business expansion.
  </li>
  <li>
   Prepare executive-level presentations, reports, and dashboards to communicate findings, insights, and recommendations to key stakeholders.
  </li>
  <li>
   Monitor and track the implementation of strategic initiatives, assessing their impact and effectiveness over time.
  </li>
  <li>
   Stay abreast of industry developments, regulatory changes, and emerging technologies to inform strategic decision-making.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Qualifications
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor's degree in Business Administration, Marketing,Sales, International business, or related field. MBA preferred.
  </li>
  <li>
   Proven experience in business analysis, strategic planning, or management consulting roles.
  </li>
  <li>
   Experiance to SAAS/ IT Service Consulting/ Technology Sales is a must.
  </li>
  <li>
   Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
  </li>
  <li>
   Excellent communication and presentation skills, with the ability to effectively convey complex concepts to diverse audiences.
  </li>
  <li>
   Strategic thinker with a forward-looking mindset and the ability to anticipate market trends and competitive dynamics.
  </li>
  <li>
   Highly organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
  </li>
  <li>
   Proficiency in Microsoft Office suite and data analysis tools. Knowledge of CRM and BI platforms is a plus.
   <br/>
   <br/>
  </li>
 </ul>
 PES is an equal opportunity employer. We celebrate diversity and remain committed to establishing an inclusive environment for all employees.
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</div>


Business Strategy Analyst

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